2019 INTERIM REPORT - Stock Code: 772 - myqcloud.com

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(Incorporated in the Cayman Islands with limited liability)

Stock Code: 772

                                                              2019
                                                              INTERIM REPORT
CONTENTS

  Page

  2      Corporate Information

  4      Financial Performance Highlights

  5      Chairman’s Statement

  9      Management Discussion and Analysis

  21     Other Information

  32     Report on Review of Interim Financial Information

  33     Consolidated Statement of Comprehensive Income

  34     Consolidated Statement of Financial Position

  36     Consolidated Statement of Changes in Equity

  38     Consolidated Statement of Cash Flows

  39     Notes to Interim Financial Information

  82     Definitions
CORPORATE INFORMATION

                                                 Board of Directors                                Strategy and Investment Committee
                                                                                                   Mr. Wu Wenhui (Chairman)
                                                 Executive Directors                               Mr. Liang Xiaodong
                                                 Mr. Wu Wenhui (Co-Chief Executive Officer)        Mr. James Gordon Mitchell
                                                 Mr. Liang Xiaodong (Co-Chief Executive Officer)   Mr. Lin Haifeng
                                                                                                   Ms. Chen Fei (appointed on May 17, 2019)
                                                 Non-executive Directors                           Ms. Li Ming (resigned on May 17, 2019)
                                                 Mr. James Gordon Mitchell (Chairman)
                                                 Mr. Lin Haifeng                                   Authorized Representatives
                                                 Mr. Cao Huayi (appointed on May 17, 2019)         Mr. Liang Xiaodong
                                                 Ms. Chen Fei (appointed on May 17, 2019)          Ms. Lai Siu Kuen
                                                 Ms. Li Ming (resigned on May 17, 2019)
                                                 Mr. Yang Xiang Dong (resigned on May 17, 2019)    Joint Company Secretaries
                                                                                                   Mr. Zhao Jincheng
                                                 Independent Non-executive Directors               Ms. Lai Siu Kuen
                                                 Ms. Yu Chor Woon Carol
                                                 Ms. Leung Sau Ting Miranda
                                                                                                   Legal Advisors
                                                 Mr. Liu Junmin
                                                                                                   As to Hong Kong laws:
        2                                                                                          Clifford Chance
                                                 Audit Committee                                   27/F, Jardine House
                                                 Ms. Yu Chor Woon Carol (Chairman)                 One Connaught Place
China Literature Limited • Interim Report 2019

                                                 Mr. Lin Haifeng (appointed on May 17, 2019)       Hong Kong
                                                 Mr. Yang Xiang Dong (resigned on May 17, 2019)
                                                 Ms. Leung Sau Ting Miranda                        As to Cayman Islands laws:
                                                                                                   Maples and Calder (Hong Kong) LLP
                                                 Remuneration Committee                            53rd Floor, The Center
                                                 Ms. Leung Sau Ting Miranda (Chairman)             99 Queen’s Road Central
                                                 Mr. Wu Wenhui                                     Hong Kong
                                                 Ms. Yu Chor Woon Carol
                                                                                                   Auditor
                                                 Nomination Committee                              PricewaterhouseCoopers
                                                 Mr. James Gordon Mitchell (Chairman)              Certified Public Accountants
                                                 Ms. Yu Chor Woon Carol                            22/F, Prince’s Building
                                                 Mr. Liu Junmin                                    Central
                                                                                                   Hong Kong
CORPORATE INFORMATION

Registered Office                                  Hong Kong Share Registrar
The offices of Maples Corporate Services Limited   Computershare Hong Kong Investor Services Limited
PO Box 309, Ugland House                           Shops 1712-1716, 17th Floor
Grand Cayman KY1-1104                              Hopewell Center
Cayman Islands                                     183 Queen’s Road East
                                                   Wanchai

                                                                                                       China Literature Limited • Interim Report 2019
Head Office and Principal Place of                 Hong Kong
  Business in China
Block 6, No. 690 Bi Bo Road                        Principal Banker
Pudong XinQu                                       Shanghai Huangpu Sub-branch of
Shanghai                                             Bank of Communications
PRC                                                No. 99 Huaihai East Road
                                                   Shanghai
Principal Place of Business in Hong Kong           PRC
Room 1503-04
ICBC Tower                                         Company’s Website
3 Garden Road, Central                             http://ir.yuewen.com/
Hong Kong
                                                   Stock Code                                                   3
Principal Share Registrar and Transfer Office      772
Maples Fund Services (Cayman) Limited
PO Box 1093, Boundary Hall
Cricket Square
Grand Cayman KY1-1102
Cayman Islands
FINANCIAL PERFORMANCE HIGHLIGHTS

                                                                                                               Six months ended June 30,
                                                                                                                                              Year-
                                                                                                              2019           2018          over-year
                                                                                                          RMB’ 000       RMB’ 000                (%)
                                                                                                        (Unaudited)    (Unaudited)
                                                 Revenues                                                 2,970,951      2,282,900             30.1

                                                 Gross profit                                             1,621,150      1,196,499             35.5

                                                 Operating profit                                          527,722        603,866              (12.6)

                                                 Profit before income tax                                  516,740        606,244              (14.8)

                                                 Profit for the period                                     393,220        504,313              (22.0)

                                                 Profit attributable to equity holders of the Company      392,722        505,810              (22.4)

                                                 Non-GAAP profit attributable to
                                                   equity holders of the Company                           389,999        483,481              (19.3)

        4
China Literature Limited • Interim Report 2019
CHAIRMAN’S STATEMENT

I am pleased to present our interim report for the six       BUSINESS REVIEW
months ended June 30, 2019 to our shareholders.

                                                             Online Business
COMPANY STRATEGIC HIGHLIGHTS
                                                             Strengthened Leadership Position
We achieved several major milestones during the first

                                                                                                                          China Literature Limited • Interim Report 2019
half of 2019 as we sought to reinforce our leading           We strengthened our content offering and expanded
position in China’s online literature space. Highlights      the number of high-quality literary works and writers on
included the launch of our free-to-read business model       our platform. As of June 30, 2019, our library featured
through Tencent’s Mobile QQ and QQ Browser Apps,             7.8 million writers and 11.7 million works of literature,
the release of our free reading App Feidu , and our          including 11.1 million original literary works written by
integration of New Classics Media Holdings Limited           writers on our platform, 380,000 works sourced from
(“NCM”). While the video industry in China is undergoing     third-party platforms, and 230,000 e-books. In terms
adjustments which impact NCM’s TV station and online         of Chinese characters, a standard measure of literary
video partners, and thus NCM’s own ability to release        output in the Chinese-reading world, around 20 billion
content, we believe the consolidation of NCM will create     individual Chinese characters were added to our
synergies across our business by strengthening our in-       platform over the past six months. According to Baidu’s
house drama production capabilities and by allowing us       search ranking in June 2019, 17 out of the top 20 online
to adapt our massive intellectual property (“IP”) library    literary works were created on our platform.
to other formats. Our IP-centric monetization model has                                                                            5
now included online reading, TV and film production,         In addition to diversifying the number of genres available
animation co-production and online game operations.          on our platform, we have also been promoting short-
We have many projects in the pipeline that will adapt        form content, which typically is a quarter to one-third of
our IP into various formats.                                 the length of our long-form content. Whether in short- or
                                                             long-form, content quality is of the utmost importance,
We believe these initiatives will significantly strengthen   and we believe our short-form content maintains the
the foundations of our ecosystem, enhance our IP             level of quality for which we are recognized. Traffic for
development, and support our long-term sustainable           our short-form content increased significantly during the
growth.                                                      first half of 2019 and we expect it to continue growing as
                                                             we bring new writers onboard and develop new genres.
CHAIRMAN’S STATEMENT

                                                 We continued to incubate literary works based on              Introduction of Free-to-Read Model
                                                 realistic and contemporary urban themes in order to
                                                 meet growing interest from market. These literary works       To broaden our appeal and cater to price-sensitive
                                                 and their writers are increasingly being recognized for       users, we introduced a free-to-read model during the
                                                 their creativity. During the first half of 2019, 25 of our    first half of 2019, allowing our users to read content for
                                                 literary works received recommendations and honors            free while we monetize through advertising. The free-
                                                 from the State Administration of Press, Publication,          to-read model complements our current subscription
                                                 Radio, Film and Television, and from the China Writers        model by serving the needs of users who are price-
                                                 Association at the national and regional levels. In April     sensitive but tolerate advertisements on their reading
                                                 2019, our novel A Love Letter to Mr. Mole (寫給鼴鼠先              page. We began distributing free content on Tencent’s
                                                 生的情書) was included in the 2018 China Great Book               Mobile QQ and QQ Browser Apps in the first quarter of
                                                 List, the most authoritative book recommendation list         2019, and through our independent free-to-read App
                                                 in China and the first time for online literary work to be    Feidu in the second quarter of 2019.
                                                 included in the list. In May 2019, our novel Airline of the
                                                 Country (大國航空) was selected by the China Writers              We believe we enjoy several competitive advantages
                                                 Association for its celebration of the 70th anniversary of    in this emerging market. For example, most of our
                                                 the founding of the PRC.                                      competitors rely on sourcing content from third parties,
                                                                                                               which limits the scale and quality of their content
                                                 Our success also relies on the operational efficiency         offerings, whereas we source free-to-read content from
        6                                        of the services we aggregate on our China Literature          both selected works from our in-house library and our
                                                 platform, which are evolving into a healthy ecosystem.        external partners’ libraries. In addition, we operate
China Literature Limited • Interim Report 2019

                                                 For example, we operate curation systems where we             sophisticated recommendation algorithms to operate
                                                 attract, train, serve and motivate writers to produce high-   content in an effective way.
                                                 quality works; we use algorithms to deliver personalized
                                                 recommendations to each user accessing our platform;          We believe the launch of the free-to-read model will also
                                                 we utilize data-driven marketing systems that support         enhance the total return-on-investment of our content
                                                 the promotion of our top-ranked literary works across         library, and generate higher life-time value from our
                                                 the internet; and we possess an active user community         users. Under the subscription model, viewership for
                                                 that promotes direct linkage between a successful writer      titles in our library is unevenly distributed; many titles are
                                                 and his/her fans. Together these services supported our       not able to generate meaningful revenues shortly after
                                                 platform health during the first half of 2019. For example,   their debuts. Putting these titles back on the shelf under
                                                 a hit novel The Sacred Ruins (聖墟) has attained over           our free-to-read channel gives them another opportunity
                                                 10 million fans on our platform, and 13 works have each       for exposure and collect revenues from advertisers. This
                                                 collected over one million user comments, compared to         is why we believe the free-to-read model is an important
                                                 2 works that had done so during 2018.                         initiative and will improve monetization over existing IP.
CHAIRMAN’S STATEMENT

In short, the roll out of our free-to-read model alongside    Looking ahead, NCM will continue to focus on
our existing paid content model allows us to offer a          producing high-quality drama series and films, which
greater breadth of content and serve a broader range          should ultimately amplify the franchise value of the
of users. In long term, it may also provide us with the       China Literature platform, and create significant benefits
opportunity to convert a subset of free users into paying     for our entire content ecosystem. We believe a hit show
customers as they increasingly engage with our platform       should enhance the loyalty of our users, generate

                                                                                                                            China Literature Limited • Interim Report 2019
online.                                                       returns for our business partners, and reflect China’s
                                                              broader development trends.
IP Operations
                                                              Proprietary IP Operation
Integration of NCM
                                                              We have made progress in licensing our IP for
Since its acquisition in October 2018, NCM has been           adaptation into other formats such as film, TV series,
working with us to select our literary works for adaptation   animations and mobile games. Around 70 literary works
in-house. NCM is also reviewing our IP portfolio to           were licensed to third-party partners for adaptation
identify content suitable for licensing to downstream         during the first half of 2019. Our IP-centric monetization
partners. With its extensive experience in drama series       model allows us to prolong the lifecycle of our IP
and films production, NCM seeks to elevate the value          and monetize it efficiently across various different
of IP by identifying not only the most popular literature,    formats. For example, The King’s Avatar (全職高手) , was
but also less-popular literature which it believes will be    originally released as a novel on our platform in 2011.                7
suited for licensing and adaptation. At the same time,        We released an animated version of the story in 2017
NCM is continuing to develop original content outside         which gained wide-spread popularity, prompting us
the China Literature platform.                                to add more episodes in 2018. In July 2019, a live-
                                                              action web series was launched and received over 300
During the first half of 2019, NCM demonstrated its           million views within three days. In August 2019, we will
ongoing ability to develop top-tier content. Memories of      release an animated movie based on the IP. In addition,
Peking (芝麻胡同) was aired and ranked the first in terms         we have licensed game adaptation rights of this IP to
of viewership during its specific broadcast time slot on      Tencent, which is currently developing an online game.
Beijing TV and the fourth on Shanghai Dragon TV. Two
dramas in the pipeline, The Best Partner (精英律師) and           We believe our IP is in high demand regardless of
Last Romance (流金歲月) , were included in the 2018-              the format and there are many ahead to adapt our IP
2022 Top Hundred Key TV Series, a recommendation              portfolio and release more of its latent value. Looking
list published by the State Administration of Press,          forward, we will seek to increase our participation in
Publication, Radio, Film and Television. In addition, a       adapting our IP content to other formats, which we
drama series, Awakening of Insects (驚蟄) , was one of          aspire to ultimately represent a significant portion of the
the titles recommended for airing on TV to celebrate the      entertainment market in China.
70th anniversary of the founding of the PRC.
CHAIRMAN’S STATEMENT

                                                 International Expansion                                     APPRECIATION
                                                 WebNovel, our foreign language website and mobile           Finally, I would like to thank our management and
                                                 platform, generated around 18 million visits during the     employees for their commitment, contributions, and
                                                 first half of 2019, and offered more than 400 original      creativity; our Board of Directors for its guidance and
                                                 literary works translated from Chinese and nearly 50,000    support; and our shareholders for their trust.
                                                 original literary works in local languages.
                                                                                                             Sincerely,
                                                 During the first half of 2019, we formed a strategic        James Gordon Mitchell
                                                 partnership with Transsion Technology Limited, a            Chairman of the Board and non-executive Director
                                                 leading smart device manufacturer and mobile internet
                                                 service provider in overseas emerging markets, to           Hong Kong, August 12, 2019
                                                 expand into Africa’s huge untapped online literature
                                                 market. We also entered into a strategic partnership
                                                 with Singapore Telecommunications Limited, a leading
                                                 communications technology group in Asia, to jointly
                                                 develop online literary services and content platforms in
                                                 Southeast Asia.

        8
                                                 OUTLOOK
China Literature Limited • Interim Report 2019

                                                 We will continue to focus on developing a healthy
                                                 ecosystem by building a more engaging platform,
                                                 attracting more users and writers. We will explore
                                                 innovative monetization models and deepen our
                                                 involvement along the value chain, to unlock the value of
                                                 our IP and generate long-term sustainable growth.
MANAGEMENT DISCUSSION AND ANALYSIS

Six Months Ended June 30, 2019 Compared to Six Months Ended June 30, 2018

                                                                       Six months ended June 30,
                                                                                 2019           2018
                                                                            RMB’ 000        RMB’ 000

                                                                                                         China Literature Limited • Interim Report 2019
                                                                       (Unaudited)        (Unaudited)
Revenues                                                                    2,970,951      2,282,900
Cost of revenues                                                            (1,349,801)    (1,086,401)
Gross profit                                                                1,621,150      1,196,499
Interest income                                                                85,589         84,901
Other gains, net                                                              269,572        184,511
Selling and marketing expenses                                               (976,720)      (527,272)
General and administrative expenses                                          (473,400)      (333,947)
Net reversal of/(provision for) impairment losses on
  financial assets                                                              1,531           (826)
Operating profit                                                              527,722        603,866
Finance costs                                                                 (93,464)        (48,606)
Share of profit of associates and joint ventures                               82,482         50,984
                                                                                                                  9
Profit before income tax                                                      516,740        606,244
Income tax expense                                                           (123,520)      (101,931)
Profit for the period                                                         393,220        504,313

Attributable to:
Equity holders of the Company                                                 392,722        505,810
Non-controlling interests                                                         498          (1,497)
                                                                              393,220        504,313

Non-GAAP profit for the period                                                390,517        482,247

Attributable to:
Equity holders of the Company                                                 389,999        483,481
Non-controlling interests                                                         518          (1,234)
                                                                              390,517        482,247
MANAGEMENT DISCUSSION AND ANALYSIS

                                                 Revenues. Revenues increased by 30.1% to RMB2,971.0 million for the six months ended June 30, 2019 on a year-
                                                 over-year basis. The following table sets forth our revenues by segment for the six months ended June 30, 2019 and
                                                 2018:

                                                                                                                                            Six months ended June 30,
                                                                                                                                 2019                                            2018
                                                                                                                          RMB’ 000                        %         RMB’ 000                         %
                                                                                                                       (Unaudited)                                (Unaudited)
                                                 Online business        (1)

                                                 On our self-owned platform products                                         985,341                   33.2          1,096,501                    48.0
                                                 On our self-operated channels on
                                                  Tencent products                                                           431,371                   14.5             499,678                   21.9
                                                 On third-party platforms                                                    245,769                    8.3             283,030                   12.4
                                                 Subtotal                                                                 1,662,481                    56.0          1,879,209                    82.3
                                                 Intellectual property operations and others (1)
                                                 Intellectual property operations                                         1,215,030                    40.9             319,472                   14.0
                                                 Others                                                                      93,440                     3.1              84,219                    3.7
                                                 Subtotal                                                                 1,308,470                    44.0             403,691                   17.7
10                                               Total revenues                                                           2,970,951                  100.0           2,282,900                  100.0

                                                 Notes:
China Literature Limited • Interim Report 2019

                                                 (1)      Effective as of December 31, 2018, we changed our financial disclosure to report our business in two separate segments: (i) online
                                                          business, which primarily reflects revenues from online paid reading, online advertising and distribution of third-party online games on our
                                                          platform, and (ii) intellectual property operations and others, which primarily reflects the production and distribution of TV, web and animated
                                                          series, films, licensing of IP rights for adaptation, operation of self-operated online games and the sales of physical books. See “Segment
                                                          Information” in this report.

                                                 —        Revenues from online business decreased by                                    Revenues from online business on our self-operated
                                                          11.5% to RMB1,662.5 million for the six months                                channels on Tencent products decreased by
                                                          ended June 30, 2019 on a year-over-year basis,                                13.7% year-over-year to RMB431.4 million for
                                                          accounting for 56.0% of total revenues.                                       the six months ended June 30, 2019, primarily
                                                                                                                                        due to the continued decline in paid reading
                                                          Revenues from online business on our self-                                    revenues from our self-operated channels on
                                                          owned platform products decreased by 10.1%                                    certain Tencent products, partially offset by
                                                          year-over-year to RMB985.3 million for the six                                the contribution of online advertising revenues
                                                          months ended June 30, 2019, mainly due to                                     generated from the free-to-read model that
                                                          a decline in paying users for our self-owned                                  we introduced in the first half of 2019 on these
                                                          platform products as we strengthened the review                               Tencent products.
                                                          of our paid content during the first half of 2019.
                                                                                                                                        Revenues from online business on third-party
                                                                                                                                        platforms decreased by 13.2% year-over-year to
                                                                                                                                        RMB245.8 million for the six months ended June
                                                                                                                                        30, 2019. The decrease was primarily due to the
                                                                                                                                        suspension of cooperation with certain third-party
                                                                                                                                        platforms during the first half of 2019.
MANAGEMENT DISCUSSION AND ANALYSIS

The following table summarizes our key operating data for the six months ended June 30, 2019 and 2018:

                                                                                           Six months ended June 30,
                                                                                                    2019                  2018
Average MAUs on our self-owned platform products and
  self-operated channels on Tencent products

                                                                                                                                    China Literature Limited • Interim Report 2019
  (average of MAUs for each calendar month)                                                217.1 million         213.5 million
Average MPUs on our self-owned platform products and
  self-operated channels on Tencent products
  (average of MPUs for each calendar month)                                                   9.7 million          10.7 million
Paying Ratio (1)                                                                                   4.5%                  5.0%
Monthly average revenue per paying user ("ARPU") (2)                                           RMB22.5               RMB24.4

Notes:

(1)      Paying ratio is calculated as average MPUs/average MAUs for a certain period.

(2)      Monthly ARPU is calculated as online reading revenues on our self-owned platform products and self-operated channels on
         Tencent products divided by average MPUs during the period, then divided by the number of months during the period.

•        Average MAUs on our self-owned platform                          •        Average MPUs on our self-owned platform
         products and self-operated channels                                       products and self-operated channels                    11
         increased by 1.7% year-over-year from                                     decreased by 9.3% year-over-year from
         213.5 million to 217.1 million for the six                                10.7 million to 9.7 million for the six months
         months ended June 30, 2019, among                                         ended June 30, 2019, mainly due to (i)
         which (i) MAUs on our self-owned platform                                 the strengthened review of paid content,
         products increased 8.7% year-over-                                        resulting in a decrease in paying users for
         year from 106.3 million to 115.6 million,                                 our self-owned platform products in the first
         driven by user growth from our existing                                   half of 2019; and (ii) the continued decline
         paid reading products, as well as the                                     of paying users from our self-operated
         initial user contribution from our free-to-                               channels on certain Tencent products.
         read product Feidu which was launched
         during the second quarter of 2019; and                           •        As a result of the foregoing, the paying ratio
         (ii) MAUs on our self-operated channels                                   decreased from 5.0% for the six months
         on Tencent products decreased 5.3%                                        ended June 30, 2018 to 4.5% for the six
         year-over-year from 107.2 million to 101.5                                months ended June 30, 2019.
         million, primarily due to the user allocation
         strategy for certain Tencent products was
         changed and less online paid reading
         content was promoted starting from the
         second half of 2017. The impact was
         partially offset by the introduction of free-
         to-read content attracting new users
         during the first half of 2019, and MAUs
         on our self-operated channels remained
         stable on a six-month basis compared to
         101.4 million in the second half of 2018.
MANAGEMENT DISCUSSION AND ANALYSIS

                                                     •      Monthly ARPU decreased from RMB24.4                  Revenues from others, which mainly include
                                                            for the six months ended June 30, 2018 to            revenues from the sales of physical books, were
                                                            RMB22.5 for the six months ended June                RMB93.4 million for the six months ended June
                                                            30, 2019, primarily due to the continued             30, 2019, compared to RMB84.2 million for the
                                                            ARPU decline from our self-operated                  same period last year.
                                                            channels on Tencent products during the
                                                            first half of 2019.                           Cost of revenues. Cost of revenues increased by
                                                                                                          24.2% year-over-year to RMB1,349.8 million for the six
                                                 —   Revenues from intellectual property operations       months ended June 30, 2019, mainly due to greater
                                                     and others increased by 224.1% year-over-year        production costs of TV, web and animated series and
                                                     to RMB1,308.5 million for the six months ended       films, which increased from RMB23.3 million for the
                                                     June 30, 2019, accounting for 44.0% of total         six months ended June 30, 2018 to RMB359.7 million
                                                     revenues.                                            for the six months ended June 30, 2019 along with the
                                                                                                          rapid increase in revenues, as well as an increase in
                                                     Revenues from intellectual property operations       distribution costs related to self-operated online games
                                                     increased by 280.3% year-over-year to                as revenue increased. These increases were partially
                                                     RMB1,215.0 million for the six months ended          offset by a decrease in content costs in accordance with
                                                     June 30, 2019. The increase was primarily            the decline of revenues generated by literary titles with
                                                     due to (i) the contribution of RMB659.6 million      revenue-sharing arrangements.
12                                                   in intellectual property operations revenues
                                                     generated by NCM during the first half of 2019 as
China Literature Limited • Interim Report 2019

                                                     we acquired its business in October 2018, and
                                                     (ii) an increase in revenues from IP-related self-
                                                     operated online games, co-produced animations
                                                     and co-invested TV and web series, reflecting
                                                     our increasing participation in the IP adaptation
                                                     businesses.
MANAGEMENT DISCUSSION AND ANALYSIS

The following table sets forth our cost of revenues by amount and as a percentage of total revenues for the period
indicated:

                                                                    Six months ended June 30,
                                                               2019                               2018

                                                                                                                          China Literature Limited • Interim Report 2019
                                                       RMB’ 000                 %        RMB’ 000                  %
                                                    (Unaudited)     of revenues        (Unaudited)       of revenues
Content costs                                            556,089             18.7          744,408              32.6
Production costs of TV, web and
  animated series and films                              359,691             12.1           23,347                1.0
Platform distribution costs                              197,064               6.6         107,389                4.7
Cost of inventories recognized as expenses                83,725               2.8          67,850                3.0
Amortization of intangible assets                         65,063               2.2          56,807                2.5
Others                                                    88,169               3.0          86,600                3.8
Total cost of revenues                                 1,349,801             45.4        1,086,401              47.6

Gross profit and gross margin. As a result of the         Other gains, net. We recorded net other gains of
foregoing, our gross profit increased by 35.5% year-      RMB269.6 million for the six months ended June 30,
over-year to RMB1,621.2 million for the six months        2019, as compared to RMB184.5 million for the six               13
ended June 30, 2019. Gross margin increased from          months ended June 30, 2018. Our other gains for the
52.4% for the six months ended June 30, 2018 to 54.6%     six months ended June 30, 2019 mainly consisted of (i)
for the six months ended June 30, 2019.                   a fair value gain of RMB194.1 million due to a change
                                                          in the fair value of consideration liabilities related to the
Interest income. Interest income increased by 0.8%        acquisition of NCM, and (ii) government subsidies of
from RMB84.9 million for the six months ended June 30,    RMB50.2 million.
2018 to RMB85.6 million for the six months ended June
30, 2019, reflecting higher interest income from bank     Selling and marketing expenses. Selling and marketing
deposits.                                                 expenses increased by 85.2% year-over-year to
                                                          RMB976.7 million for the six months ended June 30,
                                                          2019. The increase was primarily due to (i) greater
                                                          marketing expenses to promote free-to-read content and
                                                          our self-operated mobile game, and (ii) the consolidation
                                                          of selling and marketing expenses for films and drama
                                                          series produced by NCM since we acquired its business
                                                          in October 2018. As a percentage of revenues, our
                                                          selling and marketing expenses increased to 32.9% for
                                                          the six months ended June 30, 2019 from 23.1% for the
                                                          six months ended June 30, 2018.
MANAGEMENT DISCUSSION AND ANALYSIS

                                                 General and administrative expenses. General and             Share of profit of associates and joint ventures. Our
                                                 administrative expenses increased by 41.8% year-over-        share of profit of associates and joint ventures increased
                                                 year to RMB473.4 million for the six months ended June       by 61.8% from RMB51.0 million for the six months ended
                                                 30, 2019, primarily due to (i) an increase in employee       June 30, 2018 to RMB82.5 million for the six months
                                                 benefit expenses resulting from increased headcount          ended June 30, 2019, primarily because of greater
                                                 and salary for our employees, (ii) an increase in            profits generated from our investee companies.
                                                 outsourcing expenses for developing online games, and
                                                 (iii) the consolidation of NCM’s business since October      Income tax expense. Income tax expense increased
                                                 2018. As a percentage of revenues, our general and           from RMB101.9 million for the six months ended June
                                                 administrative expenses increased to 15.9% for the six       30, 2018 to RMB123.5 million for the six months ended
                                                 months ended June 30, 2019 from 14.6% for the six            June 30, 2019, mainly due to a higher portion of profits
                                                 months ended June 30, 2018.                                  were generated from subsidiaries with higher income
                                                                                                              tax rates in the first half of 2019.
                                                 Net reversal of/(provision for) impairment losses on
                                                 financial assets. The impairment loss on financial assets    Profit attributable to equity holders of the Company.
                                                 was in relation to the provision for doubtful receivables.   Profit attributable to equity holders of the Company
                                                 For the six months ended June 30, 2019, we reversed          was RMB392.7 million for the six months ended June
                                                 a provision for doubtful receivables of RMB1.5 million       30, 2019, as compared to RMB505.8 million for the six
                                                 on a net basis as a result of the collection of these        months ended June 30, 2018.
14                                               receivables which were impaired in prior periods.
                                                                                                              Segment Information:
China Literature Limited • Interim Report 2019

                                                 Operating profit. As a result of the foregoing, we had an
                                                 operating profit of RMB527.7 million for the six months      Effective as of December 31, 2018, we changed
                                                 ended June 30, 2019, as compared to RMB603.9 million         our financial disclosure to report our business in two
                                                 for the six months ended June 30, 2018. Operating            separate segments: (i) online business, which primarily
                                                 margin was 17.8% for the six months ended June 30,           reflects revenues from online paid reading, online
                                                 2019, as compared to 26.5% for the six months ended          advertising and distribution of third-party online games
                                                 June 30, 2018.                                               on our platform, and (ii) intellectual property operations
                                                                                                              and others, which primarily reflects the production
                                                 Finance costs. Finance costs were RMB93.5 million            and distribution of TV, web and animated series, films,
                                                 for the six months ended June 30, 2019, as compared          licensing of IP rights for adaptation, operation of self-
                                                 to RMB48.6 million for the six months ended June 30,         operated online games and the sales of physical
                                                 2018. The increase was mainly due to higher interest         books. This change in reporting better reflects our
                                                 expenses incurred for the six months ended June 30,          business development. We retrospectively revised our
                                                 2019.                                                        consolidated statement of comprehensive income in
                                                                                                              the prior corresponding period to conform to the current
                                                                                                              period’s presentation. This change in segment reporting
                                                                                                              does not affect our consolidated statement of financial
                                                                                                              position or consolidated statement of cash flows.
MANAGEMENT DISCUSSION AND ANALYSIS

The following table sets forth a breakdown of our revenues, cost of revenues, gross profit and gross profit margin by
segment for the six months ended June 30, 2019 and 2018:

                                                              Six months ended June 30, 2019
                                                                               Intellectual

                                                                                                                        China Literature Limited • Interim Report 2019
                                                                                 property
                                                                               operations
                                                Online business                and others                     Total
                                                        RMB’ 000                 RMB’ 000                RMB’ 000
                                                     (Unaudited)              (Unaudited)              (Unaudited)
Segment revenues                                       1,662,481                1,308,470                2,970,951
Cost of revenues                                         703,329                  646,472                1,349,801
Gross profit                                             959,152                  661,998                1,621,150

Gross margin                                               57.7%                    50.6%                    54.6%

                                                               Six months ended June 30, 2018
                                                                               Intellectual
                                                                                  property                              15
                                                                                operations
                                                 Online business                and others                    Total
                                                        RMB’ 000                 RMB’ 000                 RMB’ 000
                                                     (Unaudited)              (Unaudited)              (Unaudited)
Segment revenues                                       1,879,209                  403,691                2,282,900
Cost of revenues                                         802,119                  284,282                1,086,401
Gross profit                                           1,077,090                  119,409                1,196,499

Gross margin                                               57.3%                    29.6%                    52.4%
MANAGEMENT DISCUSSION AND ANALYSIS

                                                 OTHER FINANCIAL INFORMATION

                                                                                                                                                        Six months ended June 30,
                                                                                                                                                                   2019                   2018
                                                                                                                                                            RMB’ 000                 RMB’ 000
                                                                                                                                                        (Unaudited)               (Unaudited)
                                                 EBITDA    (1)
                                                                                                                                                              266,830                  415,406
                                                 Adjusted EBITDA        (2)
                                                                                                                                                              427,871                  491,152
                                                 Adjusted EBITDA margin (3)                                                                                       14.4%                  21.5%
                                                 Interest expenses                                                                                                96,293                10,359
                                                 Net cash (4)                                                                                               4,892,250               8,491,122
                                                 Capital expenditures (5)                                                                                         94,549                85,768

                                                 Notes:

                                                 (1)      EBITDA consists of operating profit for the period less interest income and other gains, net and plus depreciation of property, plant and
                                                          equipment and amortization of intangible assets.

                                                 (2)      Adjusted EBITDA is calculated as EBITDA for the period plus share-based compensation expense and expenditures related to acquisitions.

16                                               (3)      Adjusted EBITDA margin is calculated by dividing adjusted EBITDA by revenues.

                                                 (4)      Net cash is calculated as cash and cash equivalents, term deposits and restricted bank deposits, less total borrowings and other payables
China Literature Limited • Interim Report 2019

                                                          bearing interests due to a related party.

                                                 (5)      Capital expenditures consist of expenditures for intangible assets and property, plant and equipment.
MANAGEMENT DISCUSSION AND ANALYSIS

The following table reconciles our operating profit to our EBITDA and adjusted EBITDA for the periods presented:

                                                                                 Six months ended June 30,
                                                                                         2019                 2018
                                                                                    RMB’ 000              RMB’ 000

                                                                                                                        China Literature Limited • Interim Report 2019
                                                                                 (Unaudited)           (Unaudited)
Operating profit                                                                      527,722              603,866
Adjustments:
Interest income                                                                       (85,589)             (84,901)
Other gains, net                                                                     (269,572)            (184,511)
Depreciation of property, plant and equipment                                          10,968                7,255
Amortization of intangible assets                                                      83,301               73,697

EBITDA                                                                                266,830              415,406
Adjustments:
Share-based compensation                                                               71,639               75,746
Expenditure related to acquisition                                                     89,402                    —
Adjusted EBITDA                                                                       427,871              491,152
                                                                                                                        17

Non-GAAP Financial Measure:

To supplement the consolidated financial statements of our Group prepared in accordance with IFRS, certain
non-GAAP financial measures, namely non-GAAP operating profit, non-GAAP operating margin, non-GAAP profit
for the period, non-GAAP net margin, non-GAAP profit attributable to equity holders of the Company, non-GAAP
basic EPS and non-GAAP diluted EPS as additional financial measures, have been presented in this interim
results announcement for the convenience of readers. These unaudited non-GAAP financial measures should be
considered in addition to, and not as a substitute for, measures of our Group’s financial performance prepared
in accordance with IFRS. In addition, these non-GAAP financial measures may be defined differently from similar
terms used by other companies. In addition, non-GAAP adjustments include relevant non-GAAP adjustments for the
Group’s material associates based on available published financials of the relevant material associates, or estimates
made by the Company’s management based on available information, certain expectations, assumptions and
premises.

Our management believes that the presentation of these non-GAAP financial measures, when shown in conjunction
with the corresponding IFRS measures, provides useful information to investors and management regarding
the financial and business trends relating to the Company’s financial condition and results of operations. Our
management also believes that the non-GAAP financial measures are appropriate for evaluating our Group’s
operating performances. From time to time, there may be other items that our Company may exclude in reviewing its
financial results.
MANAGEMENT DISCUSSION AND ANALYSIS

                                                 The following tables set forth the reconciliations of our Group’s non-GAAP financial measures for the six months
                                                 ended June 30, 2019 and 2018 to the nearest measures prepared in accordance with IFRS:

                                                                                                                          Unaudited six months ended June 30, 2019
                                                                                                                                           Adjustments
                                                                                                                                     Net (gain)
                                                                                                                                          from
                                                                                                                                   investment Amortization
                                                                                                           Share-based                     and    of intangible
                                                                                              As reported compensation            acquisition (1)      assets (2)        Tax effects       Non-GAAP
                                                                                                                                  (RMB’000, unless specified)
                                                 Operating profit                                 527,722             71,639           (145,979)           63,738                  -           517,120
                                                 Profit for the period                            393,220             71,639           (125,125)           63,738            (12,955)          390,517
                                                 Profit attributable to equity
                                                   holders of the Company                         392,722             71,639           (125,125)           63,718            (12,955)          389,999
                                                 EPS (RMB per share)
                                                   – basic                                            0.39                                                                                         0.39
                                                   – diluted                                          0.39                                                                                         0.39
                                                 Operating margin                                   17.8%                                                                                        17.4%
                                                 Net margin                                         13.2%                                                                                        13.1%
18

                                                                                                                           Unaudited six months ended June 30, 2018
China Literature Limited • Interim Report 2019

                                                                                                                                           Adjustments
                                                                                                                                       Net (gain)
                                                                                                                                            from
                                                                                                                                     investment    Amortization
                                                                                                               Share-based                   and   of intangible
                                                                                              As reported     compensation         acquisition (1)      assets (2)        Tax effects       Non-GAAP
                                                                                                                                   (RMB’000, unless specified)
                                                 Operating profit                                 603,866             75,746           (153,911)           26,430                  -           552,131
                                                 Profit for the period                            504,313             75,746           (153,911)           26,430             29,669           482,247
                                                 Profit attributable to equity
                                                   holders of the Company                         505,810             75,746           (153,911)           26,167             29,669           483,481
                                                 EPS (RMB per share)
                                                   – basic                                            0.58                                                                                         0.55
                                                   – diluted                                          0.57                                                                                         0.54
                                                 Operating margin                                   26.5%                                                                                        24.2%
                                                 Net margin                                         22.1%                                                                                        21.1%

                                                 Notes:

                                                 (1)      During the six months ended June 30, 2019, this item includes fair value gains on financial assets at fair value through profit or loss, and net
                                                          gain related to acquisition of NCM of RMB144.1 million. During the six months ended June 30, 2018, this item includes fair value gain on
                                                          financial assets at fair value through profit or loss and gain on deemed disposal of a subsidiary.

                                                 (2)      Represents amortization of intangible assets and TV series and film rights resulting from acquisitions.
MANAGEMENT DISCUSSION AND ANALYSIS

Capital Structure                                            is calculated as debt divided by total equity. As of June
                                                             30, 2019:
The Group continued to maintain a healthy and sound
financial position. Our total assets were RMB26,232.9        •      Our gearing ratio was 8.6%, compared to 13.4%
million as of June 30, 2019, as compared to                         as of December 31, 2018.
RMB27,834.6 million as of December 31, 2018, and our

                                                                                                                         China Literature Limited • Interim Report 2019
total liabilities changed from RMB9,419.6 million as of      •      Our total borrowings and other payables bearing
December 31, 2018 to RMB7,441.9 million as of June                  interests due to a related party were RMB1,619.1
30, 2019. Liabilities-to-assets ratio changed from 33.8%            million, which were primarily denominated in
as of December 31, 2018 to 28.4% as of June 30, 2019.               RMB.

As of June 30, 2019, the current ratio (the ratio of total   •      Our unutilized banking facility was RMB1,537.9
current assets to total current liabilities) was 196.4%,            million.
compared to 216.4% as of December 31, 2018.
                                                             As of June 30, 2019, our Group did not have any
As of June 30, 2019, our Group has pledged                   significant contingent liabilities.
receivables of RMB145.0 million as security to a certain
bank borrowing, compared to RMB145.0 million as of           As of June 30, 2019, our Group had not used any
December 31, 2018.                                           financial instruments for hedging purposes.
                                                                                                                         19

Liquidity and Financial Resources                            Capital Expenditures and Long-term
                                                             Investments
Our Group funds our cash requirements principally from
capital contributions from shareholders, cash generated      Our Group’s capital expenditures primarily included
from our operations, and borrowings from related parties     expenditures for intangible assets, such as copyrights
and bank loans. As of June 30, 2019, our Group had net       of contents and software, and for property, plant
cash of RMB4,892.3 million, compared to RMB6,358.3           and equipment, such as computer equipment and
million as of December 31, 2018. The decrease in             leasehold improvements. Our capital expenditures and
net cash for the six months ended June 30, 2019 was          long-term investments for the six months ended June
mainly due to the earn out cash consideration paid           30, 2019 amounted to RMB305.6 million, compared
for the acquisition of NCM based on its 2018 financial       to RMB123.0 million for the six months ended June
performance and the cash paid for our business               30, 2018, representing a year-over-year increase of
expansion. Our bank balances and term deposits               RMB182.6 million which was primarily driven by our
are primarily held in USD, RMB and HKD. Our Group            investments in associates and joint ventures. Our long-
monitors capital on the basis of the gearing ratio, which    term investments were made in accordance with our
                                                             general strategy of investing in or acquiring businesses
                                                             that are complementary to our main business. We plan
                                                             to fund our planned capital expenditures and long-
                                                             term investments using cash flows generated from our
                                                             operations and the IPO Proceeds.
MANAGEMENT DISCUSSION AND ANALYSIS

                                                 Foreign Exchange Risk Management                           Our success depends on our ability to attract, retain
                                                                                                            and motivate qualified personnel. As a part of our
                                                 The Group operates internationally and is exposed to       retention strategy, we offer employees competitive
                                                 foreign exchange risk arising from various currency        salaries, performance-based cash bonuses and other
                                                 exposures, primarily with respect to RMB, HKD and          incentives. As required under the PRC regulations, we
                                                 USD. Therefore, foreign exchange risk arises when          participate in a housing fund and various employee
                                                 future commercial transactions or recognized assets        social security plans that are organized by applicable
                                                 and liabilities are denominated in a currency that is      local municipal and provincial governments. We also
                                                 not the respective functional currency of our Group’s      purchase commercial health and accidental insurance
                                                 entities. Our Group manages foreign exchange risk by       for our employees. Bonuses are generally discretionary
                                                 performing regular reviews of our Group’s net foreign      and are based in part on the overall performance of our
                                                 exchange exposures and tries to minimize these             business. We have granted and planned to continue to
                                                 exposures through natural hedges, wherever possible,       grant share-based incentive awards to our employees in
                                                 and may enter into forward foreign exchange contracts,     the future to incentivize their contributions to our growth
                                                 when necessary. We did not hedge against any               and development.
                                                 fluctuations in foreign currency as of June 30, 2019.
                                                                                                            New Classics Media
                                                 Employee
                                                                                                            On October 31, 2018, the Company acquired 100% of
20
                                                 As of June 30, 2019, we had nearly 1,900 full-time         the equity interest in NCM which is primarily engaged
                                                 employees, most of whom were based in China,               in the production and distribution of TV series, web
China Literature Limited • Interim Report 2019

                                                 primarily at our headquarters in Shanghai, with the rest   series and films in China. NCM, on a standalone basis,
                                                 based in Beijing, Suzhou and various other cities in       recorded RMB664.3 million in revenues and RMB95.5
                                                 China.                                                     million in net profit for the six months ended June 30,
                                                                                                            2019.
OTHER INFORMATION

CORPORATE GOVERNANCE                                       INTERIM DIVIDEND

The Group is committed to maintaining high standards       The Board has resolved not to recommend the payment
of corporate governance and recognises that good           of an interim dividend for the six months ended June 30,
governance is vital for the long-term success and          2019.

                                                                                                                      China Literature Limited • Interim Report 2019
sustainability of the Group’s business. The Company
has adopted the CG Code as its own code of corporate       AUDIT COMMITTEE
governance.
                                                           The Audit Committee, together with the management
For the six months ended June 30, 2019, the Company        and the Auditor has reviewed the interim results of the
has complied with all applicable code provisions of the    Group for the six months ended June 30, 2019. The
CG codes.                                                  Audit Committee has also reviewed the effectiveness
                                                           of the risk management and Internal Control System of
MODEL CODE FOR DEALING IN                                  the Company and considered the risk management and
SECURITIES BY DIRECTORS                                    Internal Control System be effective and adequate.

The Company has adopted the Model Code as set out
in Appendix 10 of the Listing Rules as its own code of
conduct regarding directors’ securities transactions.
                                                                                                                      21
Having made specific enquiries of all Directors, each of
the Directors has confirmed that he/she has complied
with the required standards as set out in the Model
Code during the six months ended June 30, 2019.
OTHER INFORMATION

                                                 PURCHASE, SALE OR REDEMPTION OF LISTED SECURITIES

                                                 During the six months ended June 30, 2019, the Company purchased 545,600 shares on the Stock Exchange for an
                                                 aggregate consideration of HKD17,950,863 before expenses pursuant to the share buy-back mandate approved by
                                                 our shareholders at the annual general meeting held on May 17, 2019. The bought-back shares were subsequently
                                                 cancelled. The purchase was effected by the Board for the enhancement of shareholder value in the long term.
                                                 Details of the shares purchases are as follows:

                                                                                             Purchase consideration
                                                                                                      per share
                                                                                                   Highest          Lowest     No. of shares        Aggregate
                                                 Date for purchase                           price paid           price paid     purchased consideration paid
                                                                                                     HKD               HKD                                HKD
                                                 June 12, 2019                                       32.50            32.00          83,600       2,710,790.00
                                                 June 13, 2019                                       32.65            31.85          62,000       1,993,560.00
                                                 June 14, 2019                                       32.50            32.05          75,600       2,440,353.00
                                                 June 17, 2019                                       32.40            31.85          48,200       1,543,200.00
                                                 June 18, 2019                                       32.00            32.00           2,600          83,200.00
22                                               June 19, 2019                                       33.00            32.85          63,400       2,088,600.00
                                                 June 20, 2019                                       33.00            33.00             800          26,400.00
                                                 June 25, 2019                                       33.80            32.65          91,200       3,069,200.00
China Literature Limited • Interim Report 2019

                                                 June 26, 2019                                       34.00            33.60          48,200       1,635,150.00
                                                 June 27, 2019                                       33.80            33.35          70,000       2,360,410.00
                                                 Total:                                                                             545,600      17,950,863.00

                                                 Save as disclosed above, neither the Company nor any of its subsidiaries has purchased, sold or redeemed any of
                                                 the Company’s shares during the six months ended 30 June 2019.
OTHER INFORMATION

CHANGES OF DIRECTORS’                                         •     Mr. Wu Wenhui has been appointed as a director

INFORMATION                                                         of Webnovel Private Limited with effect from April 3,
                                                                    2019.

Changes in Directors’ information since the publication
of the Company’s 2018 annual report are set out below:        •     Mr. Liang Xiaodong has resigned as a director of
                                                                    China Reading (Hong Kong) Limited with effect

                                                                                                                            China Literature Limited • Interim Report 2019
•    Ms. Li Ming has resigned as a Non-executive                    from June 3, 2019.

     Director and a member of Strategy and Investment
     Committee of the Company with effect from May            •     Ms. Leung Sau Ting Miranda has resigned as a

     17, 2019.                                                      director of the Lion Academy Trust since June
                                                                    2019 and has been appointed as a director of

•    Mr. Yang Xiang Dong has resigned as a Non-executive            Indochina Starfish Foundation since July 2019.

     Director and a member of Audit Committee of the
     Company with effect from May 17, 2019.                   Reference is made to the announcement of the
                                                              Company dated April 2, 2019, in relation to Mr. James

•    Ms. Chen Fei has been appointed as a Non-executive       Gordon Mitchell, the chairman of the board of directors

     Director and a member of Strategy and Investment         and a non-executive director of the Company, of

     Committee of the Company with effect from May 17,        his involvement in a securities class action lawsuit

     2019.                                                    filed against NIO Inc. (NYSE: NIO) (“NIO”) in the
                                                              Supreme Court of the State of New York County of              23

•    Mr. Lin Haifeng has been appointed as a member           Kings regarding an alleged misrepresentation in the

     of Audit Committee of the Company with effect            registration statement filed by NIO on September 11,

     from May 17, 2019.                                       2018 and the prospectus filed on September 12, 2018.
                                                              Mr. James Gordon Mitchell currently serves as a director

•    Mr. Cao Huayi has been appointed as a Non-executive      of NIO and, together with certain current and former

     Director of the Company with effect from May 17, 2019.   directors and senior officers of NIO and the underwriters
                                                              of NIO’s offering, is named as one of the defendants in
                                                              the lawsuit. The lawsuit is in a very preliminary stage
                                                              and does not involve the Company, its subsidiaries and
                                                              consolidated affiliated entities.

                                                              To the best knowledge of the Board, the lawsuit will not
                                                              have material adverse impact on the Group’s ordinary
                                                              business, operations and financial positions.
OTHER INFORMATION

                                                 USE OF PROCEEDS                                         •    used approximately RMB1,843.4 million for
                                                                                                              funding our potential investments, acquisitions and

                                                 Our shares were listed on the Stock Exchange on              strategic alliances.

                                                 November 8, 2017 by way of global offering and the
                                                 net proceeds raised during our IPO were approximately   The remaining balance of the net proceeds was placed

                                                 RMB6,145 million (HKD7,235 million). As at June 30,     with banks. The Group will apply the remaining net

                                                 2019, the Group:                                        proceeds in the manner set out in the Prospectus.

                                                 •    used approximately RMB683.7 million for
                                                      expanding the Group’s online reading business
                                                      and sales and marketing activities;

                                                 •    used approximately RMB258.5 million for
                                                      expanding the Group’s involvement in the
                                                      development of derivative entertainment products
                                                      adapted from its online literary titles; and

24
China Literature Limited • Interim Report 2019
OTHER INFORMATION

DIRECTORS’ AND CHIEF EXECUTIVE’S INTERESTS AND SHORT POSITION IN
SHARES, UNDERLYING SHARES AND DEBENTURES

As of June 30, 2019, the interests and short positions of the Directors and the chief executives of the Company in the
Shares, underlying Shares and debentures of the Company or any of its associated corporations (within the meaning

                                                                                                                         China Literature Limited • Interim Report 2019
of Part XV of the SFO) which have been notified to the Company and the Stock Exchange pursuant to Divisions 7
and 8 of Part XV of the SFO (including interests and short positions which they were taken or deemed to have taken
under such provisions of the SFO), or which were recorded in the register required to be kept, pursuant to Section
352 of the SFO, or as otherwise notified to the Company and the Stock Exchange pursuant to the Model Code as set
out in Appendix 10 of the Listing Rules were as follows:

Interests of Directors and Chief Executives of the Company

                                                                                                        Approximate
                                                                                                       Percentage of
                            Capacity/                                                Long/            Shareholding in
Name                        Nature of Interest                    Number of Shares   short position    the Company(1)
                                                                                                                 (%)
Mr. Wu Wenhui   (2)
                            Interest in controlled corporations         27,100,626   Long position               2.65    25
Mr. Liang Xiaodong(3)       Beneficiary of a trust                       1,600,000   Long position               0.16
                            Interest in controlled corporations          2,400,000   Long position               0.23
Mr. James Gordon Mitchell   Beneficial owner                                 1,352   Long position               0.00
Mr. Cao Huayi (4)
                            Interest in controlled corporations         49,466,635   Long position               4.84
OTHER INFORMATION

                                                 Interests of Directors and Chief Executives in Associated Corporations of the Company

                                                                                                                                                                                           Approximate
                                                                                                                                                                                          Percentage of
                                                                                                                                                                                           Shareholding
                                                                                                                                                                                          in Associated
                                                 Name                              Name of Associated Corporations        Capacity/Nature of Interest            Number of Shares          Corporations
                                                                                                                                                                                                     (%)
                                                 Mr. James Gordon Mitchell         Tencent Holdings Limited               Beneficial owner                               7,114,040(5)
                                                                                                                                                                                                    0.07
                                                                                   Tencent Music Entertainment Group      Beneficial owner                                      456                 0.00
                                                 Mr. Lin Haifeng (6)
                                                                                   Tencent Holdings Limited               Beneficial owner                                  260,757                 0.00
                                                 Ms. Yu Chor Woon Carol            Tencent Holdings Limited               Beneficial owner                                    5,000                 0.00
                                                 Ms. Chen Fei                      Tencent Holdings Limited                   Beneficial owner                              96,599(7)
                                                                                                                                                                                                    0.00
                                                                                   Shenzhen Litong Industry               Beneficial owner                             125,000,000                 25.00
                                                                                   Investment Fund Co., Ltd.
                                                 Mr. Wu Wenhui(8)                  Shanghai Hongwen                       Interest of controlled corporation              3,462,000                34.62
                                                 Mr. Wu Wenhui   (8)
                                                                                   Shanghai Yuewen                        Interest of controlled corporation              3,462,000                34.62

26                                               Notes:                                                                           (6)    These interests comprise (i) 110,807 shares of Tencent, and (ii)
                                                                                                                                         149,950 shares underlying Tencent in respect of the awarded
                                                 (1)      The calculation is based on the total number of 1,022,218,846                  shares granted to Mr. Lin Haifeng under share award schemes of
China Literature Limited • Interim Report 2019

                                                          Shares in issue as of June 30, 2019.                                           Tencent. Tencent is the controlling shareholder of the Company
                                                                                                                                         and thus is an associated corporation of the Company.
                                                 (2)      Mr. Wu Wenhui holds the entire share capital of Grand Profits
                                                          Worldwide Limited. Hence, Mr. Wu Wenhui is deemed to be                 (7)    These interests comprise (i) 31,774 shares of Tencent, (ii) 23,455
                                                          interested in the 27,100,626 Shares held by Grand Profits                      shares underlying Tencent in respect of the awarded shares
                                                          Worldwide Limited.                                                             granted to Ms. Chen Fei under share award schemes of Tencent,
                                                                                                                                         and (iii) 41,370 shares underlying Tencent in respect of the
                                                 (3)      Mr. Liang Xiaodong is entitled to RSUs equivalent to 1,600,000                 options granted to Ms. Chen Fei under share option schemes of
                                                          Shares (subject to vesting conditions), which are held under a                 Tencent. Tencent is the controlling shareholder of the Company
                                                          trust. He is also deemed to be interested in the 2,400,000 shares              and thus is an associated corporation of the Company.
                                                          held by Equal Talent Group Limited in which he holds the entire
                                                          share capital.                                                          (8)    Each of Shanghai Hongwen and Shanghai Yuewen are owned
                                                                                                                                         as to 34.62% by Ningbo Meishan Yuebao, which in turn is held
                                                 (4)      Mr. Cao Huayi is interested in 100% and 43.63% of C-Hero                       as to 83.88% by Mr. Wu Wenhui. Under the SFO, Shanghai
                                                          Limited and X-Poem Limited respectively and is therefore                       Hongwen and Shanghai Yuewen are associated corporations of
                                                          deemed to be interested in the 41,320,586 Shares and 8,146,049                 the Company.
                                                          Shares interested in by C-Hero Limited and X-Poem Limited
                                                          pursuant to the Share Purchase Agreement, respectively.

                                                 (5)      These interests comprise (i) 1,944,895 shares of Tencent, (ii)
                                                          88,860 shares underlying Tencent in respect of the awarded
                                                          shares granted to Mr. James Gordon Mitchell under share award
                                                          schemes of Tencent, and (iii) 5,080,285 shares underlying
                                                          Tencent in respect of the options granted to Mr. James Gordon
                                                          Mitchell under share option schemes of Tencent. Tencent is
                                                          the controlling shareholder of the Company and thus is an
                                                          associated corporation of the Company.
OTHER INFORMATION

Save as disclosed above, as of June 30, 2019, none of      Furthermore, save as disclosed in the foregoing,
the Directors and chief executives of the Company has      during the six months ended 30 June 2019, none of the
or was deemed to have any interest or short position       Directors or chief executives (including their spouses
in the Shares, underlying Shares or debentures of the      and children under the age of 18) of the Company had
Company or its associated corporations (within the         any interests in or was granted any right to subscribe
meaning of Part XV of the SFO) that was required to        in any shares, underlying shares, or debentures of the

                                                                                                                    China Literature Limited • Interim Report 2019
be notified to the Company and the Stock Exchange          Company or any of its associated corporations, or had
pursuant to Divisions 7 and 8 of Part XV of the SFO        exercised any such rights.
(including interests and short positions which they were
taken or deemed to have taken under such provisions
of the SFO), or required to be recorded in the register
required to be kept by the Company pursuant to Section
352 of the SFO, or as otherwise notified to the Company
and the Stock Exchange pursuant to the Model Code.

                                                                                                                    27
OTHER INFORMATION

                                                 SUBSTANTIAL SHAREHOLDERS’ INTERESTS AND SHORT POSITIONS IN
                                                 SHARES AND UNDERLYING SHARES

                                                 As of June 30, 2019, the following persons (not being a Director or chief executive of the Company) had interests or
                                                 short positions in the Shares or underlying Shares which fall to be disclosed to the Company under the provisions of
                                                 Divisions 2 and 3 of Part XV of the SFO as recorded in the register required to be kept by the Company pursuant to
                                                 Section 336 of the SFO:

                                                                                                                                                                        Approximate
                                                                                                                                                                       Percentage of
                                                                                                                                                    Long/short         Shareholding
                                                 Name                                      Capacity/Nature of Interest           Number of Shares   position        in the Company(1)
                                                                                                                                                                                 (%)
                                                 Tencent Holdings Limited      (2)
                                                                                           Interest in controlled corporations        577,643,604   Long position              56.51
                                                 THL A13 Limited(2)                        Beneficial owner                           268,600,500   Long position              26.28
                                                 Qinghai Lake Investment Limited     (2)
                                                                                           Beneficial owner                           230,705,634   Long position              22.57
                                                 Tencent Mobility Limited(2)               Beneficial owner                            78,337,470   Long position               7.66
                                                 CAP IV, L.L.C. (3)
                                                                                           Interest in controlled corporations         68,141,592   Long position               6.67
28                                               Carlyle Holdings II GP L.L.C.(3)          Interest in controlled corporations         68,141,592   Long position               6.67
                                                 The Carlyle Group L.P.  (3)
                                                                                           Interest in controlled corporations         68,141,592   Long position               6.67
China Literature Limited • Interim Report 2019
OTHER INFORMATION

Notes:
                                                                               RESTRICTED STOCK UNIT PLAN
(1)      The calculation is based on the total number of 1,022,218,846
         Shares in issue as of June 30, 2019.
                                                                               Our Company adopted its RSU Plan as approved by
(2)      THL A13, Qinghai Lake and Tencent Mobility Limited are                the Board resolution passed on December 23, 2014
         wholly-owned subsidiaries of Tencent. Under the SFO, Tencent          and amended by the Board resolution passed on March
         is deemed to be interested in the 577,643,604 Shares directly

                                                                                                                                             China Literature Limited • Interim Report 2019
         held by THL A13, Qinghai Lake and Tencent Mobility Limited in
                                                                               12, 2016. The RSU Plan commenced on December 23,
         aggregate.                                                            2014 and shall continue in effect for a term of ten (10)
                                                                               years unless sooner terminated. Certain principal terms
(3)      Each of Laoshe Investment Limited (holding 18,427,968 Shares)
         and Luxun Investment Limited (holding 49,713,624 Shares)              and details of the RSU Plan are summarized as follows:
         is owned by Carlyle Asia Partners IV, L.P. as to 93.66%. CAP
         IV General Partner, L.P. is the general partner of Carlyle Asia
         Partners IV, L.P., while CAP IV, L.L.C. is the general partner        Purpose
         of CAP IV General Partner, L.P.. Carlyle Asia Partners IV, L.P.
         and CAP IV General Partner, L.P. are limited partnerships
         established in the Cayman Islands. CAP IV, L.L.C. is a limited
                                                                               The purpose of the RSU Plan is to promote the success
         liability corporation established in the State of Delaware, the       and enhance the value of our Company, by linking
         United States. CAP IV, L.L.C. is wholly-owned by TC Group
                                                                               the personal interests of our employees, directors or
         Cayman Investment Holdings Sub, L.P.. TC Group Cayman
         Investment Holdings, L.P. is the general partner of TC Group          consultants, by providing such individual employees,
         Cayman Investment Holdings Sub, L.P.. Carlyle Holdings II L.P.        directors or consultants with an incentive for outstanding
         is the general partner of TC Group Cayman Investment Holdings,
         L.P.. Carlyle Holdings II GP L.L.C. is in turn the general partner
                                                                               performance, to generate superior returns to the
         of Carlyle Holdings II L.P.. Carlyle Holdings II GP L.L.C. acts in    Shareholders. The RSU Plan is further intended to             29
         accordance with the instructions of its managing member, The
                                                                               provide flexibility in our ability to motivate, attract and
         Carlyle Group L.P., which is a publicly traded entity listed on the
         NASDAQ Stock Exchange. Under the SFO, Carlyle Asia Partners           retain the services of recipients upon whose judgment,
         IV, L.P., CAP IV General Partner, L.P., CAP IV, L.L.C., TC Group      interest, and special effort the successful conduct of our
         Cayman Investment Holdings Sub, L.P., TC Group Cayman
         Investment Holdings, L.P., Carlyle Holdings II L.P., Carlyle
                                                                               operation is largely dependent.
         Holdings II GP L.L.C. and The Carlyle Group L.P. are deemed
         to be interested in the 68,141,592 Shares held by Laoshe
         Investment Limited and Luxun Investment Limited.
                                                                               Eligible Participants

Save as disclosed above, as of June 30, 2019, the                              Those eligible to participate in the RSU Plan include

Directors and the chief executives of the Company were                         employees, all members of the Board or consultants of

not aware of any persons (other than the Directors or                          a Group Company, as determined by the Administrator.

chief executive of the Company) who had an interest                            The Administrator may, from time to time, select the

or short position in the Shares or underlying Shares of                        employees, directors and consultants to whom Awards

the Company which would fall to be disclosed under                             may be granted and will determine the nature and

Divisions 2 and 3 of Part XV of the SFO, or which would                        amount of each Award. No consideration is required

be required to be recorded in the register required to                         to be paid by the grantees for the grant of an Award of

be kept by the Company pursuant to Section 336 of the                          RSUs.

SFO.
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