Olympic Games Tokyo 2020 - Our offers for this sport highlight ZDF - Official Broadcaster - ZDF Werbefernsehen
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Olympic Games Tokyo 2020
Our offers for this
sport highlight
ZDF – Official Broadcaster
1
1 | 07.10.2019
Olympic Games Tokyo 2020
Facts and figures
• Date: 24 July to 9 August 2020
• Host city: Tokyo, Japan
• Time difference to Japan: CEST +7 hours
• ZDF will broadcast the Olympic Summer Games extensively live and in
summary reports.
• The games will feature 339 events in 33 different sports, encompassing
50 disciplines.
• About 11.000 athletes from 205 countries compete at 17 days.
• Most Decisions will be held at midday and in the afternoon in german
time.
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2 | 07.10.2019
Olympic Games Tokyo 2020
Competition Schedule (1)
• Vom 24. Juli bis zum 9. August 2020 ist Tokio, die Hauptstadt Japans,
Gastgeber der XXXII. Olympischen Sommerspiele.
• Etwa 11.000 Athleten aus 205 Ländern kämpfen an 17 Tagen in 33
Sportarten um die heiß begehrten Gold-, Silber- und Bronzemedaillen.
• 5 Neue Sportarten: Baseball/Softball, Karate, Skateboard, Sportklettern,
und Surfen wurden in das Olympische Programm aufgenommen.
• 339 Wettkämpfe werden an 42 Austragungsorten über die Bühne gehen.
• Zeitunterschied :+7 Stunden (12 Uhr MEZ = 19 Uhr Ortszeit Tokio)
• Sportliche Entscheidungen fallen in den Mittag/Nachmittag deutscher Zeit.
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3 | 07.10.2019
Olympic Games Tokyo 2020
Competition Schedule (2)
• Vom 24. Juli bis zum 9. August 2020 ist Tokio, die Hauptstadt Japans,
Gastgeber der XXXII. Olympischen Sommerspiele.
• Etwa 11.000 Athleten aus 205 Ländern kämpfen an 17 Tagen in 33
Sportarten um die heiß begehrten Gold-, Silber- und Bronzemedaillen.
• 5 Neue Sportarten: Baseball/Softball, Karate, Skateboard, Sportklettern,
und Surfen wurden in das Olympische Programm aufgenommen.
• 339 Wettkämpfe werden an 42 Austragungsorten über die Bühne gehen.
• Zeitunterschied :+7 Stunden (12 Uhr MEZ = 19 Uhr Ortszeit Tokio)
• Sportliche Entscheidungen fallen in den Mittag/Nachmittag deutscher Zeit.
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4 | 07.10.2019
Olympic Games Tokyo 2020
ZDF coverage
• ZDF will be strongly focusing on the Olympic Summer Games for the full
17 days of the event and will be broadcasting live most of the
competitions and their finals.
• Up to 17 hours of live coverage from Tokyo every day starting at around
12:00 midnight until 5:00 p.m.
• Several additional parallel live streams will be broadcasted from different
venues and competitions, to support the main programme.
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5 | 07.10.2019
Olympic Games Tokyo 2020
Viewing figures
• The Olympic Games have always been one of the most recognized events in the
history of German television – also in young target groups.
• Olympic Games always reach the highest level of programme rates in Germany.
More than 72% or 54,5 million of all German TV viewers watched the Olympic
Summer Games 2016 in Rio at least once on ARD or ZDF (net reach).
• The average programme rate of the Olympics 2016 was 2,57 million TV viewers.
And up to 8,55 million at the Beach volleyball Woman's final BRA – GER.
• Across target groups, significantly above-average market share values are
achieved.
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6 | 07.10.2019
Olympic Games Tokyo 2020
ZDF coverage with possibilities of TV-Advertisement
• Fri., 24.07.2020 – Opening ceremony
• Sat., 25.07.2020 – 1. Competition-day
• Mon., 27.07.2020 – 3. Competition-day
• Wed., 29.07.2020 – 5. Competition-day
• Fri., 31.07.2020 – 7. Competition-day
• Tue., 04.08.2020 – 11. Competition-day
• Thu., 06.08.2020 – 13. Competition-day
• Sat., 08.08.2020 – 15. Competition-day
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7 | 07.10.2019
Olympic Games Tokyo 2020
TV-Advertisement
Costs Costs
Date CEST* Programme / Position Code
1“-Sec. 20“-Sec.
Fri., 24.07.20 12.05 p.m. Before Opening ceremony 23 80 12 90 450 € 9.000 €
Opening ceremony
4.58 p.m. After Opening ceremony 23 82 16 91 650 € 13.000 €
*Central European Summer Time.
8 | 07.10.2019
Olympic Games Tokyo 2020
TV-Advertisement / Structure
Sat., 25.07, Mon., 27.07., Wed., 29.07., Fri., 31.07.,
Tue., 04.08., Thu., 06.08. and Sat., 08.08.2020
Costs Costs
Local time CEST* Programme Code
1“-Sec. 20“-Sec.
6.30 p.m. 11.30 a.m. Olympic Games live 23 80 11 91 450 € 9.000 €
7.30 p.m. 12.30 p.m. Olympic Games live 23 81 12 92 550 € 11.000 €
8.30 p.m. 1.30 p.m. Olympic Games live 23 82 13 93 650 € 13.000 €
9.30 p.m. 2.30 p.m. Olympic Games live 23 83 14 94 750 € 15.000 €
10.30 p.m. 3.30 p.m. Olympic Games live 23 84 15 95 850 € 17.000 €
11.00 p.m. 4.00 p.m. Olympic Games live 23 83 16 96 750 € 15.000 €
11.58 p.m. 4.58 p.m. Olympic Games live 23 82 16 97 650 € 13.000 €
*Central European Summer Time.
9 | 07.10.2019
Olympic Games Tokyo 2020
Useful information
• No additional fee will be charged for shorter spot lengths. Prices will be
calculated on a linear basis (price per second multiplied by spot length).
• Your spot will be ‘individually packaged’ by the sport-relevant
Mainzelmännchen inserts between the spots, which gives them a high
level of attention and a unique position.
• Placements within the advertising breaks will be made in accordance
with the ‘fair-share principle’. The placements will be decided based on
the investment in the setting.
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10 | 07.10.2019Olympic Games Tokyo 2020
Useful information
• IOC TOP Partners are entitled to an exclusive first access right to this
offer for 45 business days.
• This deadline ends November 28th 2019.
• All other market players can make their booking requests from now on
at our planning office in Mainz (Tel. 06131 / 701 4031) and the
confirmations will follow once the above deadline has passed.
• This offer is non-binding and bookings will be processed as received.
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Weitere Informationen auf zdf-werbefernsehen.de/sport
11 | 07.10.2019Olympic Games Tokyo 2020
Useful information
• Bookings made on the basis of this offer are discount applicable and eligible
for rate discounts on the basis of the total volume.
• Confirmed bookings are fixed bookings.
• The rate discounts for ZDF advertising television are valid in accordance with
the price list from 1.1.2020. Information on this is also available online at
www.zdf-werbung.de.
• All the listed prices are gross prices plus statutory VAT.
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Weitere Informationen auf zdf-werbefernsehen.de/sport
12 | 07.10.2019Olympic Games Tokyo 2020
Your contact persons
Heike Fisseler | Planning
Tel 06131 - 70 14031
Fax 06131 - 70 12518
E-mail fisseler.h@zdf.de
Christoph Lüken | Marketing
Tel 06131 - 70 15679
Fax 06131 - 70 12518
E-mail lueken.c@zdf.de
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13 | 07.10.2019You can also read
