OF GREEN PERSONAL CARE - March 2021
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SHADES
OF GREEN
PERSONAL CARE
March 2021
SHADES
Perfume your world OF GREEN
WHAT’S
INSIDE…
SHADES OF GREEN
A deep dive into the natural market (cross category)
What natural means to the consumer, The adoption of natural products,
Evolution of natural, Naturally positioned brands, Natural positioning,
Natural certifications, Ethical certification, Natural & sustainability
NATURAL FRAGRANCES
Formulating with natural products & the difference between each
standard of natural
Formulating with naturals, Sozio expertise & offerings, Natural ISO9235,
COSMOS natural, COSMOS organic, NOP/USDA organic
GLOBAL TRENDS – SOZIO FRAGRANCE
Natural brands follow global trends & Sozio fragrance collection
Wellness, Get Away, Unisex, Botanical
1
SHADES OF
GREEN
2
SHADES
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WHAT DOES Consumers are paying greater attention to the product labels and listed
ingredients. Their interest in purchasing natural products that have a clear
NATURAL MEAN and direct benefit to their personal health keeps growing.
TO CONSUMERS?
CONSUMER INSIGHTS
Ethical ORGANIC
healthy
54%
of U.S. adults SAFE ECO-CONSCIOUS
associate the claim
NATURAL
‘no artificial ingredients’
Botanical
with natural products Free From
Source: Mintel, The Future Of Body,
Ec o - f r i e n d l y
Hand And Foot Care 2020
Plant-based
40% Green Ve g a n
NON-TOXIC
of U.S. buyers of natural sustainable
beauty products buy
C R U E LY- F R E E
them because they are
deemed safer than
Ingredients
mainstream products
Source: Mintel, A Year Of Innovation
In Suncare 2020 3
SHADES
Perfume your world OF GREEN
CONSUMER There is no legal definition of what ‘natural’ means. Without an official
definition, natural means something different to everyone and is interpreted to
CONFUSION reflect their beliefs. The lack of consistency regarding the terminology “clean,”
“green” and “natural” to describe products has left consumers confused.
CONSUMER INSIGHTS
CONSUMER TESTAMONIALS
27% DESCRIBING NATURAL PRODUCTS
of U.S. consumers
do not understand
the difference between “Derived from natural
‘natural’ & ‘clean’ “For me a natural sources – e.g. plants,
“A product that does
product would be animals minerals with
not contain artificial
Source: Mintel, The Future Of Body, without any additives minimal treatments
Hand & Foot Care 2020 ingredients or harsh
or harsh chemicals. An (e.g. no antibiotic feed
chemicals by only
ideal product has to be animals). The natural
ingredients that you
22% would recognize.”
environmentally
friendly also.”
source materials make
up the majority of the
products.”
of U.S. consumers Female, 65+
Male, 25-34
do not know the Male, 55-64
difference between
natural or organic
Source: Mintel, The Natural & Organic
Personal Care Consumer 2018
4
Source: Mintel, The Natural & Organic Personal Care Consumer 2018
SHADES
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THE ADOPTION The adoption for natural products first started when consumers demanded
more natural and plant-based alternatives in the food industry. Beauty &
OF NATURAL Personal Care products weren’t far behind adopting natural ingredients
PRODUCTS into their products, then finally reaching Homecare products.
The global natural
cosmetics market is
expected to be valued
at $48.04 Billion
by the year FROM TO INTO
2025 with a CAGR FOOD BPC HOMECARE
of 5.01%
The global natural
household cleaners
market is expected to
be valued at $7.8 Billion
by the year 2025 with a
CAGR of 11.1%
Demand stemming Trend adopted by Emerging into the
from meat & dairy skincare and body household cleaners
alternatives products first, then and air care
Grand View Research: Natural Cosmetics hair care & cosmetics 5
Market to Reach $48.04 Billion By 2025,
Natural Household Cleaners Market Size Worth
$7.8 Billion By 2025
SHADES
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EVOLUTION OF The demand for products to substitute synthetic ingredients with naturally-
NATURAL derived ones are leading the change for the natural movement. The
brands that clearly define the naturalness of their product will be
the most successful.
WHAT’S NOW? WHAT’S NEXT?
PAST PRESENT FUTURE
Green Product Development Sustainable Purchases Responsible Consumption
Consumers look for natural Consumers check ingredient Consumers are more
products with reassuring list and want safe educated, demand
ingredients formulations transparent & friendly
products for human health &
Focus on natural & Expanding market from small plant preservation
organic claims to international brands
Strong commitments from
Niche market & small Certification and label trust brands about forbidden
brands engaged ingredients, sustainable
packaging & the whole
product lifecycle
6
SHADES
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Beauty & Cosmetics Bath & Body Hair Care
NATURALLY
POSITIONED
BRANDS
Sm al l er In di e
B r an ds ar e
pr i m ar i l y l eadi n g
th e c h an g e on
n atu r al pr odu c ts ,
b u t m as s m ar ket Candle & Fragrance Household
b r an ds ar e al s o
es tab l i s h i n g
th em s el ves as a
key pl ay er as th e
n atu r al tr en d
c on ti n u es .
7
SHADES
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NATURALLY Large companies and retailers are expanding their portfolio by launching
or acquiring natural brands. Even some brands that have already
POSITIONED positioned themselves as ‘natural’ are launching brands with a stronger
BRANDS natural presence and expanding their natural claims.
8
SHADES
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NATURAL Brands offer products with different natural positionings:
Natural Imagery , Natural Elements or Trustworthy Naturals .
POSITIONING
After analyzing the market, most brands fit under the
Natural Elements positioning
NATURAL IMAGERY
NATURAL ELEMENTS
TRUTHWORTHY NATURALS
9SHADES
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NATURAL
POSITIONING
N ATURAL IMAG ERY N ATURAL EL EMEN TS TRUSTW O RTHY N ATURAL S
Natural Positioning Spectrum
• Some Natural • Plant-based/Derived • > 95% Natural Derived
Components Formulas Ingredients
IN G REDIEN TS
FO RMUL A/
• Natural Fragrance
• Targeting A Natural • Natural Extracts • Products With Third Party
Experience Certifications
• Essential Oils
• Packaging Has Natural Or • Natural Stories Around
Simplistic Imagery Ingredients And Their
• Natural Stories Around Origin
• Natural Stories Around Ingredients And Their
Ingredients Origin • Free From Claims
Natural Inspired Core Values Or Mission
MARKETING
• •
STRATEGY
• Free From Claims
Fragrance Surrounds Sustainability
• X% Naturally Derived
• Essential Oil Call Outs Ingredients • Niche Positioning
• Plays On The Benefits • Commitment To Nature • Higher Price Points
And Pleasures Of The
Natural Ingredients • Eco-friendly Packaging • Eco-friendly Packaging
10SHADES
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NATURAL
POSITIONING
N ATURAL IMAG ERY N ATURAL EL EMEN TS TRUSTW O RTHY N ATURAL S
Natural Brand Mapping
11SHADES
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NATURAL
IMAGERY
The Body Shop The Rituals Namaste Old Spice
Ethically & Sustainably Sourced, Contains Responsibly Sourced Natural Fresher Collection Embodies
Inspired By Nature Or Naturally Derived Ingredients All The Freshness Of Nature
B r an ds ar e u s i n g
n atu r al or
s i m pl i s ti c i m ag er y
on pac k ag i n g to
por tr ay a n atu r al
c on n otati on . Casabella Infuse Botanica By Airwick Dove
To pos i ti on Powerful& Biodegradable Nature Inspired & Inspired By Nature, With
Cleaning Formula Planet Conscious 100% Gentle Cleansers
th em s el ves m or e
n atu r al , i t i s
c om m on th at
b r an ds c al l ou t
n atu r al i n g r edi en ts
or u s e ter m i n ol og y
l i ke pl an t-b as ed or
n atu r e i n s pi r ed.
Bath & Body Works Lafco Chesapeake Bay
Made With Essential Oil Contains Natural
Essential Oils Based Fragrance Essential Oils
12SHADES
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NATURAL
ELEMENTS
Seed Phytonutrients Love Beauty & Planet Herbivore Botanicals
93% Natural Origin 93% Naturally Derived Formula 100% Natural
100% Natural Fragrance Free From: Parabens, Phthalates, Dyes, Etc. Free From Sulfates & Synthetics
Vegan & Cruelty Free Vegan & Cruelty Free Vegan & Cruelty Free
Free From Parabens & Sulfates Bottle Made From 100% Recycled Plastic Sustainable Core Values
To s tr en g th en th ei r
n atu r al pos i ti on i n g ,
b r an ds wi l l l i s t a Puracy Everspring Art Of Green
99.5% Natural Product 91% Biobased Formula 98% Naturally Derived Formula
n atu r al per c en tag e
Biodegradable Ingredients 100% Natural Fragrance 100% Natural Fragrance
for th ei r pr odu c ts . Non-toxic & Gluten Free Biodegradable Product Non-toxic
It i s al s o c om m on Hypoallergenic Cruelty Free Ammonia Free
to s ee n atu r al
pos i ti on ed b r an d
u s e “fr ee-fr om ” or
“n o” c l ai m s .
Life + Cycle Heretic Nature’s Own
Scented With 100% Essential Oils Ingredients sourced from plants 100% Natural Fragrance
Free From Synthetic Fragrance Contains 100% essential oils 100% Natural Wick
100% Unbleached Cotton Wick or natural materials 100% Soy Wax
100% Non-GMO Soy Wax Non-GMO Sugar Cane Alcohol
Paraffin Free 13
Dye FreeSHADES
Perfume your world OF GREEN
TRUSTWORTHY Brand are going one step further with the use of third-party certifications
on-pack. There certifications can drive consumer trust of natural products
NATURALS until regulations are put into place.
CONSUMER INSIGHTS
NATURAL CERTIFICATION ORGANIC CERTIFICATION
56%
of women rely
on product packaging
to learn more
about ingredients
Source: Mintel, The Natural & Organic
Personal Care Consumer 2018
34%
of consumers believe
third-party certifications
indicate that a product is
natural or organic
Source: Mintel, Natural and Organic
Personal Care Consumers 2018
14SHADES
Perfume your world OF GREEN
TRUSTWORTHY Comparison of Natural and Organic Certifciations
That Can Be Found On The U.S. Market
NATURALS
NATURAL USDA
NPA NATRUE COSMOS ECOCERT
STANDARD ORGANICS
International
Natural Natural & U.S.
GOVERNING BDIH
Product Organic Department Of Ecocert
In N or th Am er i c a, ORGANIZATIONS Ecocert
Association Cosmetics Agriculture
th e N P A s eal i s Associated
m os t r ec og n i zed.
In th e U.S. th er e NATURAL Depends On
> 95% > 95% N/A > 95%
ar e ver y few INGREDIENTS Product Class
‘n atu r al ’ pr odu c ts
th at ar e c er ti fi ed NATURALLY Only Some Only Some Only Some Only Some
an d i n m os t c as es DERIVED/ Chemical Chemical Chemical Organic Chemical
th e on es th at ar e BIO-BASED Processed Processed Processed Processes Only Processed
c er ti fi ed ar e INGREDIENTS Allowed Allowed Allowed Allowed
ty pi c al l y B P C > 95% For > 95% For > 95% For
pr odu c ts . W e ORGANIC
N/A Organic Organic > 95% Organic
pr ojec t th at th e INGREDIENTS
Certification Certification Certification
r i s e of n atu r al i n
oth er m ar k ets wi l l GMO CONTENT N/A Not Allowed Not Allowed Not Allowed Not Allowed
es tab l i s h m or e
c er ti fi c ati on s for Some Nature
h ou s eh ol d an d Identical And
c an dl e m ar kets as PRESERVATIVES Natural Only Natural Only Organic Only Natural Only
Nature
wel l . Derived
PRODUCT Personal Care Personal Care
Personal Care Personal Care Household
CATEGORY & Household & Household
15
Source: Cometic & Toiletries Green and Sustainable Virtues in Beauty July/August 2020; USDA Website; Ecocert WebsiteSHADES
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TRUSTWORTHY
NATURALS
NATURAL CERTIFCATIONS
Dr. Hauschka Welda Lavera
Certified Natural By NATRUE Certified Natural By NATRUE Certified Natural By NATRUE
COSMOS Natural Certified By BDIH COSMOS Natural Certified By BDIH 100% Natural
Supports The Healing Of Free From Synthetic Fragrance Made With Essential Oils
Humanity & The Earth Free From Parabens & Phthalates Vegan Friendly
N atu r al
c er ti fi c ati on s
en s u r e c u s tom er s
th at pr odu c ts
Yes To: Carrots Green Works Drainbo
c on tai n l i ttl e -to-n o Certified Natural By NPA Certified Natural By NPA Certified Natural By NPA
ar ti fi c i al 95% Natural Ingredients 97% Naturally Derived All Natural Formula
i n g r edi en ts an d Free From Parabens, SLS & Silicones Plant-based Cleaning Ingredients Made Without Harmful &
th at m os t of th e Vegan And Cruelty Free Toxic Chemicals
i n g r edi en ts u s ed i n
th e pr odu c t ar e
i n deed n atu r al or
n atu r al l y der i ved.
Tata Harper Love Sun Body Aspen Clean
COSMOS Natural Certified By Ecocert COSMOS Natural Certified By Ecocert Certified Natural By Ecocert
100% Natural 100% Natural Origin 100%% Natural Origin
Contains Essential Oils Non-comedogenic & Hypoallergenic Vegan & Cruelty Free
Non-toxic Vegan & Cruelty Free
16SHADES
Perfume your world OF GREEN
TRUSTWORTHY
NATURALS
ORGANIC CERTIFCATIONS
Dr. Bronner’s John Masters Organics ECOS Organic
Certified Natural By USDA Certified Natural By USDA Certified Natural By USDA
Over 90% Organic Ingredients Over 70% Organic Ingredients Free From Dyes, Paraben,
Scented With Pure Essential Oils Cruelty Free Phthalates & Phosphates
Vegan & Cruelty Free Hypoallergenic Options
O r g an i c pr odu c ts
ar e an exten s i on of
‘n atu r al ’ pr odu c ts ,
b u t, do h ave
qu al i fi c ati on s th at
m ake th em
or g an i c . O r g an i c
pr odu c ts s h ou l d
u s e m ai n l y or g an i c Antonym Cosmetics Garnier Bio Kora Organics
i n g r edi en ts th at COSMOS Organic Certified By Ecocert COSMOS Organic Certified By Ecocert COSMOS Organic Certified By Ecocert
c om e fr om n on - Made with all natural and 99& Natural Origin No synthetic fragrance
organic ingredients Vegan Friendly Formula Free From Parabens & Sulfates
g en eti c al l y
100% Recycled Plastic Vegan & Cruelty Free
m odi fi ed pl an ts
th at ar e g r own i n
pr otec ted an d
s u s tai n ab l e
en vi r on m en ts wi th
n o ar ti fi c i al
pes ti c i des or toxi c
s u b s tan c es wer e
u s ed wh i l e g r owi n g
or h ar ves ti n g .
La Provencale Bio Bio Dop Timotei Bio
Certified Organic By Cosmetique Certified Organic By Cosmetique Certified Organic By Cosmetique
Bio Charte Cosmebio Bio Charte Cosmebio Bio Charte Cosmebio
100% Organic No Synthetic Ingredients 98% Natural Ingredients
L’Oreal’s Organic Beauty Brand Non-GMO
17SHADES
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ETHICAL Brand are taking the next step by reinforcing their natural positioning with
additional ethical third-party certifications.
CERTIFICATION
AN IMAL W EL L B EIN G P O SITIVE B USIN ESS
Adopt Cruelty-free & Vegan Claims Create A Positive Business Strategy
For m an y
c on s u m er s , n atu r al
c l ai m s ar e n ot Nature’s Lush Aveda Method
en ou g h . Con s u m er s Box
al s o wan t to s ee i f
th e b r an d i s eth i c al
as wel l . Th ey ar e
l ooki n g for m or al l y
c or r ec t b r an ds th at SAFETY FIRST SUSTAIN AB L E SO URCIN G
do n ot h ar m peopl e
No Suspected Harmful Ingredients Implement Sustainable & Ethical Sourcing
an i m al s , or th e
en vi r on m en t wh i l e
al s o c on tr i b u ti n g
to s oc i ety i n a
pos i ti ve an d
s u s tai n ab l e way .
Herbal Seventh
The Body NBD
Essences Generation
Shop
18SHADES
Perfume your world OF GREEN
NATURAL Consumers, particularly young adults, are becoming more aware of the impact
that their demand for natural ingredients has on the planet. They are
ISN’T ALWAYS concerned that natural ingredients aren’t being sustainably sourced, and are
SUSTAINABLE seeking ways to reduce their carbon footprint.
CONSUMER INSIGHTS
21% WHAT CAN BRANDS &
RETAILERS DO?
of adults aged 18-34
agree that they are
concerned the ingredients Brands and retailers must lead the movement on sustainability
in order to survive this consumer shift, especially with 31% of
used in natural products
adults agreeing that they are more loyal to brands/retailers
are not sustainable that are environmentally responsible than those that are not.
Source: Mintel, Personal Care
Consumer: INCL Impact Of
Covid-19 US, 2020 Since consumers are beginning to accept the fact that natural
doesn’t always mean better, this opens the door for more
formulas with “nature identical” or lab engineered synthetic
25% ingredients that bolster safety and longevity of products.
of consumers look for To avoid distrust, brands must educate consumers about the
brands with sustainability benefits of synthetic ingredients, especially with an increased
demand for sustainability, transparency, ethical sourcing and
strategies in place (i.e.
efficacy in products.
replaces natural resources
in their products).
Source: Mintel, Personal Care
Consumer: INCL Impact Of 19
Covid-19 US, 2020
Source: Mintel, Personal Care Consumer: INCL Impact of COVID-19 US, 2020SHADES
Perfume your world OF GREEN
SYNTHETIC While adults seek natural ingredients due to the perception of increased
personal health and safety, their desire to live a greener life will make
& CLEAN adapting synthetic ingredients into their products more acceptable. The use
of synthetic ingredients are also becoming more widely accepted to
consumers because of the clean movement. The clean movement strongly
supports the idea of transparency through-and-through for products.
SOZIO HAS COMMITTED TO SAFETY, SUSTAINABILITY &
TRANSPARENCY WITH ITS CLEAN FRAGRANCE LABEL
The Global Clean
label ingredient
market is expected
to be valued at
$64.1 billion by
2026, growing at a
CAGR
of 6.8%
CLEAN
The Future
Of Fragrance
Ask your sales representative for the
detailed presentation & samples
Grand View Research: Natural Cosmetics
Market to Reach $48.04 Billion By 2025, 20
Natural Household Cleaners Market Size Worth
$7.8 Billion By 2025NATURAL
FRAGRANCES
21NATURAL
Perfume your world FRAGRANCES
FORMULATING
WITH NATURALS It is important to know that formulating natural fragrances may present
challenges:
• A perfumer’s ingredient palette is reduced by a third when formulating
natural fragrances
• Being creative and coming up with unique and sophisticated fragrances
is a real challenge, especially when fitting them into market trends
• 100% natural and 100% essential oil fragrances are more expensive
than traditional synthetic fragrances
• Natural ingredients and essential oils contain allergens
• It is common to see color changes in the base of the finished product
while formulating 100% natural or 100% essential oil fragrances
• The quality of ingredients can vary due to reasons like: harvesting,
weather, etc. which can also cause shortages in the supply chain and
fluctuating prices
22NATURAL
Perfume your world FRAGRANCES
SOZIO EXPERTISE Sozio has a global expertise in Natural Fragrances. With over 10 years of
& OFFERINGS experience in natural perfumes, Sozio perfumers are particularly recognized
for their artistic know-how and their technical knowledge concerning the
perfuming of certified personal care and household products. Today, we are
able to create innovative and sophisticated fragrances that are 100% natural.
Following the ISO9235 Standard we are able to offer:
• Synthetic Fragrances with Natural Claims
• 100% Natural Fragrances
• 100% Essential Oil Fragrances
Following Certification Standards we are able to offer:
• Natural Fragrances following COSMOS Ecocert standards
• Organic Fragrances following COSMOS Ecocert & NOP/USDA standards
23NATURAL
Perfume your world FRAGRANCES
What is Natural ISO9235?
NATURAL
ISO9235 ISO is the international Organization for Standardization which develops and
publishes international standards. ISO9235 standard specified the terms and
definitions relating to aromatic raw materials.
What are the constraints?
The natural raw materials used in the fragrance blend have to have an
ISO9235 certificate: essential oils, natural molecules, absolutes... It is about
200 raw materials.
What are the impacts on creativity?
The perfumer will not have access to synthetic raw materials, and will also be
limited in the use of certain molecules from natural substances.
Different types of fragrances:
• Natural Claim a specific raw material with added benefits, the ISO9235
certificate is needed for the raw material claimed in the blend. No limit on
perfumer’s palette.
Perfumers Palette: 100% // Creativity: 100% // Price: +
• 100% Natural Made with ISO9235 certified natural ingredients only. No
ambery, marine or musky notes.
Perfumers Palette: 20% // Creativity: 80% // Price: ++
• 100% Essential Oils Made with ISO9235 certified essential oils only. No
ambery, marine, musky, or gourmand notes. Limited in fruity notes.
Perfumers Palette: 10% // Creativity: 60% // Price: ++
24NATURAL
Perfume your world FRAGRANCES
What is COSMOS NATURAL?
COSMOS
NATURAL COSMOS is an abbreviation for COSMetic Organic Standard. It is a private
European standard giving consumers a better understanding of the
percentage of naturalness in a product. COSMOS NATURAL label applies to
natural cosmetic products. It guarantees the natural origin of the majority of
the ingredients that make up the product. The finished product has to contain
≥ 95% of natural ingredients to be COSMOS NATURAL.
What are the constraints?
To meet the requirements of the COSMOS NATURAL certification, Sozio offers
COSMOS fragrances approved by Ecocert meaning 100% natural fragrances.
The raw materials used are natural origin approved by COSMOS: essential oils,
certain absolutes, concretes, resinoids and molecules respecting the specific
process norms and waste recycling... It is about 160 raw materials.
What are the impacts on creativity?
The perfumer will not have access to synthetic raw materials, and will also be
limited in the use of natural substances. Limited in fruity, ozonic, florals and
musky notes.
Perfumers Palette: 20% // Creativity: 80% // Price: ++
25GLOBAL
TRENDS
SOZIO FRAGRANCES
PERSONAL CARE
26GLOBAL
Perfume your world TRENDS
GLOBAL With the Natural trend still gaining momentum, consumers are looking for
products that are not just natural, but still have the experiential qualities
TRENDS of synthetic ones. Meaning, brands expanding into or launching new natural
products have to adopt their products to meet global trends that the
consumer can relate to.
WELLNESS GET AWAY
UNISEX BOTANICAL
27GLOBAL
Perfume your world TRENDS
GLOBAL
TRENDS Within the natural market, products contain different fragrance
classifications:
• Synthetic Fragrances (Containing ISO Essential Oils)
§ Primarily tied with essential oil call outs to add more naturalness
to a product ( natural imagery )
§ Can be used in products that are not 100% natural products
( natural elements )
• 100% ISO Natural Fragrances
§ Used in products that are 100% natural products
( natural elements )
§ Allergens are common in natural fragrances, low allergen options
are available for a more skin sensitive approach
• 100% ISO Essential Oil Fragrances
§ Used in products that are 100% natural ( natural elements )
§ Often used when brands do not want to list fragrance on their
ingredient label
• COSMOS Certifiable Fragrances
§ Fragrances that can be used in COSMOS certified products
( trustworthy naturals )
28GLOBAL
Perfume your world TRENDS
MOODBOARD
WELL
NESS
357 C 503 C
2155 C 122C
482 C 74
W h0
i t1eC
29GLOBAL
Perfume your world TRENDS
INSPIRATIONS
WELL
NESS
2 3
1
1. ChariTea – minimalistic and
graphic packaging in soft
shades 5
2. Method – Berry Balance
Bodywash
3. UMA Candle – made with
botanicals that promote
relaxation and essential oils
for enhanced calming
benefits
4. Grainy food textures and DIY
face masks for self-care
5. A focus on healthy foods
6. Trendy super fruits for added 4
6
health benefits
7. EC30 – uses sustainable
packaging and formats
8. Essential oils are used in
various products for
therapeutic or functional 8
properties 7
30Perfume your world
BERRY DETOX SUPER JUICE NOURISHING RECHARGE
Blueberry + Raspberry Carrot Seed + Mandarin Oat Milk + Vanilla
SZUSM000982 SZUSM000983 SZUSM000984
*Black Currant, Cedarwood, Lemon, Lime, Orange
Synthetic 100%
100%
Fragrances ISO Natural
ISO Natural
Containing *ISO Low Allergen
Fragrance
Essential Oils Fragrance
Gourmand | Oriental
Fruity | Green
Fruity | Floral
Top Top Top
Blueberry, Lemon Zest, Mandarin, Clove Bud, Nutty Nuances,
Raspberry Cream, Nashi Pear Carrot Seed, Grapefruit Creamy Coconut, Oat Milk
Middle Middle Middle
Nectarine Blossoms, Peach Blossom, White Lily, Freesia,
Violet Petals, Tamarind Pulp Orris, Rose, Davana Heliotrope, Rose Petals
Base Base Base
Cedarwood, Ho Wood, Vanilla Sugar,
Sandalwood, Amber Musk Galbanum, Cedarwood Blonde Woods, Amber
Alternate Names: Alternate Names: Alternate Names:
Blueberry Balance // Berry Bliss Citrus Refresh // Peach Pomelo Coconut Comfort // Almond Blossom
31Perfume your world
RELAXING RITUAL SELF-CARE
Chamomile + Davana Wild Honey + Almond
SZUSM000985 SO031711
Natural
100%
COSMOS
ISO Essential
Certifiable
Oil Fragrance
Fragrance
Gourmand | Floral
Fruity | Floral
Top Top
Fenugreek, Almond,
Black Currant Wild Honey, Cherry
Middle Middle
Dried Berries, White Jasmine,
Chamomile, Davana Rose Petals, Violet
Base Base
Ho Wood, Cedarwood,
Osmanthus Tonka Bean
Alternate Names: Alternate Names:
Calming Currant // Chamomile Tea Purifying Honey // Cherry Sakura
32GLOBAL
Perfume your world TRENDS
MOODBOARD
GET
AWAY
143 C 122 C
2197 C 2027 C
2408 C 2309 C
33GLOBAL
Perfume your world TRENDS
INSPIRATIONS
1
GET
AWAY
2 3
5
1. Nest NY Limited Edition
Candles – emphasis on the
vibrant color graphics and
patterned packaging
2. Seventh Generation – Tropical
Grove Dishsoap
3. Maui Moisture – Pineapple
Papaya Body Wash
4. Meleana Estes – sustainable
alternatives to plastic with leaf
like textures 4
5. Inspirations drawn from exotic
8
fruits and drinks
6. Bath & Body Works –
Fragrance Mists with exotic
and tropical destination names
7. Kevin Murphy –
Repair.Me.Wash made with
ocean plastic packaging
8. Beach Therapy By Martin Parr 6 7
34Perfume your world
EXOTIC BLOOM SUMMER TROPICS ISLAND SUNSHINE
Hibiscus + Mango Papaya + Guava Pineapple + Tiare
SZUSM000986 SZUSM000987 SZUSM000988
Synthetic 100%
100%
Fragrances ISO Natural
ISO Natural
Containing *ISO Low Allergen
Fragrance
Essential Oils Fragrance
*Lime, Mandarin, Benzoin
Fruity | Aquatic
Tropical | Fruity
Floral | Citrus
Top Top Top
Mandarin, Juicy Guava, Papaya, Yuzu, Tropical Pineapple, Guava,
Pineapple, Lime Tequila Mango, Mandarin Island Papaya, Crab Apple
Middle Middle Middle
Pink Hibiscus, Blue Violet, Hibiscus, Nectarine Blossom,
Rose Petals, Red Currant Aqua Lotus, Watermelon Tiare Flower, Black Currant
Base Base Base
Soft Woods, Amber Musk Blonde Woods, Ripe Banana,
Sea Minerals, Benzoin Island Vanilla Sugar Crystals
Alternate Names: Alternate Names: Alternate Names:
Sea Salt Petals // Pineapple Hibiscus Sunset Paradise // Pink Watermelon Sea Breeze // Papaya Glow
35Perfume your world
CITRUS PARADISE COCOA LOCONUT
Grapefruit + Lemon Coconut Milk + Cocoa
SZUSM000989 SO031717
Natural
100%
COSMOS
ISO Essential
Certifiable
Oil Fragrance
Fragrance
7687 C
Fruity | Gourmand
Citrus | Tropical
Top Top
Lime, Cocoa Powder
Lemon Peel Middle
Middle Almond,
Grapefruit Coconut Milk
Base Base
Sweet Orange Vanilla,
Caramel
Alternate Names: Alternate Names:
Sunshine Daze // Sun-kissed Citrus Sun Tan // Coconut Beach
36GLOBAL
Perfume your world TRENDS
MOODBOARD
UNI
SEX
7506 C 2205 C
7533 C 7540 C
350 C White
37GLOBAL
Perfume your world TRENDS
INSPIRATIONS
1
UNI 3
SEX
2
1. The Ordinary –monochromatic
and minimalistic packaging
2. Febreze Air – uses neutral
colors and ingredients while
borrowing masculine tones for
a gender neutral positioning
3. Raw Sugar – Citrus & Blue
Agave Body Wash
4. Harry Styles breaks gender
norms by wearing nail polish
4 6
5. Aromatic greens, different
woods and citrus scents that 5
aren’t connected to gender
6. Rihanna boasts Fenty Beauty 8
skin care line is for men too
using artist A$AP Rocky in her
new campaign
7. Kierin NYC – Genderless
fragrance brand with urban 7
aesthetic
8. Stone textures like, graphite,
marble and slate
38Perfume your world
VINTAGE BLVD COOL AIR INFINITE SLATE
Sandalwood + Green Fig Cypress + Lavender Blackberry + Cedarwood
SZUSM000990 SZUSM000991 SZUSM000992
Synthetic 100%
100%
Fragrances ISO Natural
ISO Natural
Containing *ISO Low Allergen
Fragrance
Essential Oils Fragrance
*Vetiver, Sandalwood,
Woody | Oriental
Aromatic | Spicy
Fruity | Woody
Top Top Top
Coco, Peppercorns, Sage, Coconut Water,
Warm Spices Cypress, Warm Spices Blackberry Jam, Cassis
Middle Middle Middle
White Jasmine, Fig, Geranium, Peach Blossom,
Violet Leaf, Fresh Greens Lavender Blossom Sweet Floral, Orris
Base Base Base
Vanilla Orchid, Vetiver, Aromatic Greens, Cedarwood,
Sandalwood, Cashmere Musk Vetiver, Cedarwood Osmanthus, Green Foliage
Alternate Names: Alternate Names: Alternate Names:
Hipster Chic // Vetiver Santal Brand New Me // Hinoki Lavender Forever Young // Raspberry Oud
39Perfume your world
BLACK MARBLE STAR DUST
Vetiver + Nutmeg Rosemary + Patchouli
SZUSM000993 SO031722
Natural
100%
COSMOS
ISO Essential
Certifiable
Oil Fragrance
Fragrance
7687 C
Woody | Gourmand
Woody | Spicy
Top Top
Clove Leaf, Sage, Almond,
Nutmeg, Cypress, Ginger Lavender, Fruity
Middle Middle
Bulgarian Rose, Peppermint,
Geranium, Cinnamon Leaf Rosemary, White Rose
Base Base
Patchouli, Vetiver, Patchouli,
Sandalwood, Cedarwood Vanilla, Woody
Alternate Names: Alternate Names:
Nirvana // Spiced Tobacco Sweet Addict // Vanilla Rosehip
40GLOBAL
Perfume your world TRENDS
MOODBOARD
BOTA
NICAL
7484 C 7741 C
2467 C 135 C
4033 C 2975 C
41GLOBAL
Perfume your world TRENDS
INSPIRATIONS
BOTA
NICAL
2
1 5
1. Two Chicks – Sparkling 3
Cocktails with pastel colors
and botanical graphics on
packaging
2. Everspring by Target –
Citrus & Basil Room Spray,
Candle and Cleaning Wipes
3. Ultra sensorial natural
textures, Ere Perez
4. Darphin – translucent lip
4
balm with flower petal
embellishments
5. Giambattista Vali Catwalk
for Spring/Summer 2020
6. Eco-friendly and
biodegradable packaging
7. Basil and thyme, popular
aromatic herbs
8. Jo Malone Wild Flowers &
Weeds Collection 6 7
8
42Perfume your world
WILDFLOWER MEADOW HERBAL TEA GREEN BOUQUET
Rose + Pink Pepper Green Tea + Basil Cucumber + Jasmine
SZUSM000994 SZUSM000995 SZUSM000996
Synthetic 100%
100%
Fragrances ISO Natural
ISO Natural
Containing *ISO Low Allergen
Fragrance
*Rose, Pink Pepper, Bergamot, Geranium
Essential Oils Fragrance
Citrus | Green
Green | Floral
Floral
Top Top Top
Rose Water, Valencia Orange, Cucumber,
Pink Pepper, Aquatic Lemon Zest, Blue Basil Aloe, Fresh Melon
Middle Middle Middle
Magnolia, White Jasmine, Green Tea Leaves, Fresh Cut Stems,
Bulgarian Rose, Geranium White Iris, Palmarosa Heliotrope, Dewy Jasmine
Base Base Base
Ambrette Musk, Aromatic Greens, Cedarwood,
Sandalwood, Warm Vanilla Vetiver, Cedarwood Osmanthus, Green Foliage
Alternate Names: Alternate Names: Alternate Names:
Peony Blush // Geranium Rose Agave Bloom // Cucumber Lime Fresh Cut Greens // Aloe Water
43Perfume your world
GARDEN BLOSSOM PERFECT PETALS
Neroli + Lemongrass Orange Blossom + Heliotrope
SZUSM000997 SO031730
Natural
100%
COSMOS
ISO Essential
Certifiable
Oil Fragrance
Fragrance
7687 C
Citrus | Floral
Floral | Fresh
Top Top
Sparkling Lemon, Lemon,
Lime Zest, Orange Peel Orange Blossom
Middle Middle
Ginger, Heliotrope, Rose,
Clove Bud Lavender, Violet Leaf
Base Base
Neroli, Petitgrain,
Lemongrass Vanilla Powder
Alternate Names: Alternate Names:
Daisy Daydream // Citrus Blossom Sunburst Bouquet // Golden Poppy
44GLOBAL
Perfume your world TRENDS
FRAGRANCE COLLECTION
TREND CLASSIFICATION NAME REFERENCE OLFACTIVE FAMILY
Synthetic With EO Call Out Berry Detox SZUSM000982 Fruity // Floral
100% Natural Super Juice SZUSM000983 Fruity // Green
100% Natural, Low Allergen Nourishing Recharge SZUSM000984 Oriental // Gourmand
Wellness
100% Essential Oil Relaxing Ritual SZUSM000985 Fruity // Floral
Natural COSMOS Certifiable Self-Care SO031711 Gourmand // Floral
Synthetic With EO Call Out Exotic Bloom SZUSM000986 Floral // Citrus
100% Natural Summer Tropics SZUSM000987 Fruity // Aquatic
100% Natural, Low Allergen Island Sunshine SZUSM000988 Tropical // Fruity
Get 100% Essential Oil Citrus Paradise SZUSM000989 Citrus // Tropical
Away
Natural COSMOS Certifiable Cocoa Loconut SO031717 Fruity // Gourmand
Synthetic With EO Call Out Vintage Blvd SZUSM000990 Woody // Oriental
100% Natural Cool Air SZUSM000991 Aromatic // Spicy
100% Natural, Low Allergen Infinite Slate SZUSM000992 Fruity // Woody
Unisex 100% Essential Oil Black Marble SZUSM000993 Woody // Spicy
Natural COSMOS Certifiable Star Dust SO031722 Woody // Gourmand
Synthetic With EO Call Out Wildflower Meadow SZUSM000994 Floral
100% Natural Herbal Tea SZUSM000995 Citrus // Green
100% Natural, Low Allergen Green Bouquet SZUSM000996 Green // Floral
Botanical 100% Essential Oil Garden Blossom SZUSM000997 Citrus // Floral
Natural COSMOS Certifiable Perfect Petals SO031730 Floral // Fresh
45Sozio Inc 51 Ethel Road West Piscataway, NJ 08854 USA Phone: (+1) 732 572 5600 Fax: (+1) 732 572 0944 info@jesozio.com www.jesozio.com
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