Nutrition Never Stops - Amid COVID-19, one clinic's emphasis on pet diets was paying off pg. 10 - The Veterinary Cooperative

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Nutrition Never Stops - Amid COVID-19, one clinic's emphasis on pet diets was paying off pg. 10 - The Veterinary Cooperative
IN PARTNERSHIP WITH ROYAL CANIN

                                    June Issue 2020

                                  Nutrition
                                    Never
                                    Stops
                                  Amid COVID-19, one clinic’s emphasis
                                    on pet diets was paying off pg. 10
Nutrition Never Stops - Amid COVID-19, one clinic's emphasis on pet diets was paying off pg. 10 - The Veterinary Cooperative
H E A LT H I S N O T
JUST ONE THING.
IT IS EVERYTHING.
Health is taking stock. It is remembering what’s
important. Over the past few weeks, having taken the
time to reflect, here’s what we’ve found. When health
is suddenly precarious, we learn to what lengths we
will go to preserve it. When maintaining our distance
becomes necessary, we understand how fortunate we
are to be so close with the veterinarian community.
And when we have the companionship of a cat or dog,
we are never really isolated.

my.royalcanin.com
Nutrition Never Stops - Amid COVID-19, one clinic's emphasis on pet diets was paying off pg. 10 - The Veterinary Cooperative
June Issue 2020
IN PARTNERSHIP WITH ROYAL CANIN   WWW.THEVETERINARYCOOPERATIVE.COOP

                                  Contents
                                  4	A Message from TVC
                                  6	TVC News
                                  10	Nutrition Never Stops
                                       Amid COVID-19, one clinic’s
                                       emphasis on pet diets was
                                       paying off

                                  14	Getting to Know Your
                                      TVC Staff
                                  16	The Big Picture
                                      Hasn’t Changed
                                       A temporary delay in heartworm
                                       testing due to COVID-19 could
                                       have big implications for local
                                       pet populations

                                  18 Industry News

                                                                WWW.TVC.COOP   3
Nutrition Never Stops - Amid COVID-19, one clinic's emphasis on pet diets was paying off pg. 10 - The Veterinary Cooperative
A Message from TVC

    Resilience Amid Adversity
    By Nick McCart, interim president

    >   The COVID-19 pandemic has brought unprecedented challenges                                          In a period of time when unemploy-
        into our work and personal lives.                                                              ment is so high, opportunity will likely
                                                                                                       stem from individuals banding together
                                                                                                       in a manner that benefits the collective
        However, there’s a silver lining as it             credit union, anywhere in the world, has    more so than any individual effort. This
    relates to being a part of a cooperative.              received government recapitalization as     is the cooperative model in action. This
    COVID-19 is not the first storm coopera-               a result of the financial crisis and they   is not to say that cooperatives thrive
    tives have weathered in our nation’s his-              remain well-capitalized.”                   only in crisis, but that the model lends
    tory. For instance, the Great Depression                   The general advantages are derived      itself well to crisis and that momentum
    put a tremendous burden on the nation’s                from membership. Cooperatives are           gained from good times can help propel
    economy. But within that timeframe, if                 uniquely member-owned, member-              Co-Ops through times of adversity. Co-
    you dig deeper, you see amazing growth                 controlled, and exist to provide benefits   operatives tend to run lean, and there-
    within agricultural cooperatives and                   to members as opposed to profit, and        fore are sturdy and have the capabil-
    other cooperatives. Cooperatives not                   this has an impact on business deci-        ity to pivot with relative ease, with the
    only thrived, but they helped uplift indi-             sions. When the purposes of the busi-       well-being of the Co-Op Owner in mind.
    vidual members and blunted the damage                  ness are aligned with those of members           Indeed, cooperatives are good for
    caused by economic hardship.                           who are both investors and consumers        owners, and the cooperative itself.
        This is not an isolated incident.                  of the cooperative, the results are loy-    They are also important for manufac-
    Even more recently, following the re-                  alty, commitment, shared knowledge,         turer partners and suppliers. TVC and
    cession of 2008, The World Council                     and member participation, underpinned       its Co-Op Owners can be instrumental
    of Credit Unions reported “not a single                by strong economic incentives.              in helping suppliers navigate the eco-
                                                                                                       nomic challenges with their support.
                                                                                                            People are looking for solutions, and
                                                                                                       TVC has developed them with its educa-
                                                                                                       tional resources, networking, and mem-
                                                                                                       ber pricing and rebate systems designed
                                                                                                       to benefit both Co-Op Owner and vendor.
                                                                                                            In recent weeks, we’ve seen more
                                                                                                       TVC Co-Op Owners switching to TVC
                                                                                                       vendor partners than ever before.
                                                                                                       They’re increasingly relying on TVC
                                                                                                       vendors to help with their growth goals
                                                                                                       and tactics to survive the challenges
                                                                                                       brought on by COVID-19.
                                                                                                            Whether you’re a veterinary clinic
                                                                                                       or a supplier of veterinary products and
                                                                                                       services, we need each other now more
                                                                                                       than ever.

4   JUNE 2020 • TVC MAGAZINE IN PARTNERSHIP WITH ROYAL CANIN
Nutrition Never Stops - Amid COVID-19, one clinic's emphasis on pet diets was paying off pg. 10 - The Veterinary Cooperative
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                                                  JUNE 30, 2020

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©2020 Hill’s Pet Nutrition, Inc. ®/TM Trademarks owned by Hill’s Pet Nutrition, Inc.
Nutrition Never Stops - Amid COVID-19, one clinic's emphasis on pet diets was paying off pg. 10 - The Veterinary Cooperative
TVC News                         This Month at the Veterinary Cooperative

       TVC News

          Strong emphasis on shareholder profit                           times a year an in-person meet-up is planned to brainstorm,
          dividend participation                                          generate ideas, and better understand the mission of TVC. The
          TVC invites you to schedule a yearly review of your Co-op       next TVC Staff Meeting was slated for early August in Chicago,
          Ownership with our Owner Success Advocate Team. Dur-            IL. Unfortunately, because of health and safety concerns a de-
          ing your meeting, we will review your Shareholder Profit        cision has been made to move this meeting to a virtual session.
          Dividend points earned so far this year, walk you through
          new and existing program updates, and point out additional      Technology partners at work
          ways you and your clinic can take advantage of educational      TVC has partnered with several great vendors who prove
          opportunities we have cultivated on your behalf. Click here     helpful, however we have a few who really shine as providing
          to schedule your owner review.                                  solutions to meet the changing needs of veterinarians today:
                                                                              > ALLYDVM: Client communication & retention, newly
          Feedback requested from                                                enabled two-way texting
          cooperative hospitals                                               > MWI: Online ordering makes it simple for you to get
          TVC invites you to give feedback on your struggles and                 the supplies you need
          successes at your clinic. Whether the feedback is related           > Petriage: Teletriage tool which allows for virtual
          directly to COVID support or not, TVC is continually looking           conversations back to clinic
          for ways to better serve our hospitals. Please reach out to         > ProVetLogic: Disinfecting and cleaning products for
          support@tvc.coop with your questions, feedback, or experi-             the clinic
          ences. Alternatively, check-out our HIVE thread on the TVC          > Scratchpay: Virtual payments and client funding ap-
          Owner’s Site to see what other clinics are saying about the            proval, deferred pet parent payments
          ever-evolving needs within their practice. If you are looking       > Vetsource: Home delivery, virtual payments and
          for Coronavirus Resources click here.                                  prescriptions, client communication
                                                                              > Vetstoria: Telemedicine option, virtual patient scheduling
          TVC’s Staff meeting moves virtual                                   > Weave: Texting with pet parents, text to pay, in-app
          The team at TVC has always been 100% virtual, however a few            chat with hospital employees

       Vendor News

          Merck announces two COVID-19                                        In late May Merck announced two COVID-19 vaccine
          vaccine development efforts & more                              development efforts, as well as a research collaboration
          In a statement from Merck Animal Health, “COVID-19 con-         to develop a novel antiviral candidate. This advance-
          tinues to be an extraordinary challenge to the global com-      ment is in line with Merck’s legacy of responding to our
          munity. As a company dedicated to saving and improving          world’s greatest health challenges – from measles vac-
          lives for more than 100 years, we have a special responsi-      cine to mectizan to cure river blindness, to HIV treatment
          bility to help in the fight against COVID-19. Merck has been    and oncology breakthroughs. Through these efforts they
          fully committed to developing an effective response to the      also remain committed to the veterinary community, in-
          COVID-19 pandemic since it was first recognized, and we         cluding access to medications, preventatives, and vac-
          know that success will require global collaboration among       cines needed to care for your patients. Read more on
          countries and companies and more.”                              Merck’s efforts here.

6   JUNE 2020 • TVC MAGAZINE IN PARTNERSHIP WITH ROYAL CANIN
Nutrition Never Stops - Amid COVID-19, one clinic's emphasis on pet diets was paying off pg. 10 - The Veterinary Cooperative
Vetsource completes                                                  suspending the $20 minimum order quantity fee on or-
 upgrades to ScriptShare                                              ders less than 75 pounds. Read full update here. On a
 Vetsource has recently completed a series of upgrades                separate note, Hill’s has also simplified GI care with their
 to its ScriptShare platform aimed at improving the veteri-           comprehensive protocol sheet, i/d Recovery Kits, and a
 narian and client experience. In addition to refreshing the          new promotional offer. Learn more here.
 emails with new images and text, they are also adding the
 ability to include a custom message to pet parents. Vet-             Wedgewood Pharmacy announces
 source will continue to look for additional ways to bolster          acquisition of a 503b pharmacy
 ScriptShare, as 1 in 4 emails results in a purchase.                 In a press release issued by Wedgewood Pharmacy,
                                                                      it was announced that they will be purchasing a 503b
 Increasing allergy testing                                           pharmacy, helping to further serve veterinarians in patient
 leads to clinic gains                                                specific states and North Carolina. TVC benefits will ap-
 Spectrum Veterinary is dedicated to helping you provide a            ply where allowed. This new pharmacy will not be fully
 better quality of life for pets with allergies. The AVMA sug-        integrated with Wedgewood Pharmacy until late 2020.
 gests that 20% of pets have allergies! Watch this brief video        Read full press release here.
 that shows what that stat could mean for you practice if you
 created a more robust allergy treatment plan. The Test &             Vetoquinol offers incentive
 Treat Package from Spectrum can allow you to keep allergy            for added education
 testing and treatment in your clinic and profits too!                Vetoquinol, the leader in renal care supplements, would like
                                                                      for you to join them for a “Renal Refresher” virtual training.
 Hill’s suspends minimum order                                        Review tools that will help you reinforce client compliance
 quantity & works to support                                          for pets with CKD, and receive a Renal Digital Toolkit, cli-
 pets with acute GI upset                                             ent brochures, and a clinic poster. Click here to learn more
 As part of their continued commitment to support the                 about what is included. Sign up here or contact your local
 veterinary community, effective immediately Hill’s will be           Vetoquinol Territory Manager and receive a $75 gift card!

Education & Events

 Getting Product In Their Hands: The First Step To Increasing Compliance and Efficacy
 June 17, 2020 at 9am & 1pm Central
                                   Increasing compliance can be tricky. As a professional your recommendation can be given,
                                   however it is up to your clients to follow through with it. How often is it the case that return-
                                   ing pet parents inform you they failed to follow the course of treatment to the letter, simply
                                   because they forgot to purchase the course of treatment? There are many steps that can
 aid in your endeavor to increase compliance, however, one surefire way is to get your client to walk out the door with the
 products you have recommended, and continue to put the product in their hands. Remember, in order for products to be
 effective, they need to actually be used!

   Register for the Webinar

                                                                                                                            WWW.TVC.COOP   7
Nutrition Never Stops - Amid COVID-19, one clinic's emphasis on pet diets was paying off pg. 10 - The Veterinary Cooperative
TVC News                         This Month at the Veterinary Cooperative

       Education & Events

          Lyme: Controversy and Consensus
          July 8, 2020 at 9am and 1pm Central
                                         During this 1 hour CE live webinar, we will cover the vector, pathogen, diagnosis, treatment,
                                         and prevention of Lyme disease in pets. Learn about the risk patterns within the lifecycle
                                         that make some pets more susceptible to illness and review the clinical signs of Lyme dis-
                                         ease. Finally, we’ll consider the latest in vaccine technology and strategy while discussing
          the advantages and limitations of various diagnostics tests.

             Register for the Webinar

       Promotions

           ALLYDVM:                                                       Merck:
          Free 2-way texting feature for new and existing ALLYDVM          > Earn rebates and pet parent gifts with the purchase of
                                                                             Bravecto Click here for details. TVC Exclusive Promotion
          users. Sign up here. (can be added to any service or added
          as a stand-alone service as $50/month – normally $37/
          month) Hurry! This offer ends June 30!                             > Purchase 6 trays of vaccine, get 1 free.
                                                                               Click here for details.

           Hill’s Pet Nutrition:                                          Microsoft:
              > Buy a minimum of 75 lbs of any case combination of       Save up to $300 on a qualifying Surface Book 2. Click here
                                                                         for details.
                 wet i/d products, and get 5% off your total order and
                 20 Recovery Kits! Click here for details.
                                                                          MWI:
                                                                         Capitalize on great rewards with the 2020 TVC Rewards
              > Earn PurrrchasePoints™ when you send Hill’s direct       Program! This MWI program rewards your practice success
                 to the pet with any vet sponsored home delivery         with a lucrative quarterly growth incentive. Learn more.
                 platform. Click here for details.
                 TVC Exclusive Promotion                                  Petlink/Datamars:
                                                                         Petlink Microchips: Any TVC hospitals receive 10 SLIM
                                                                         Chips with the purchase of 50. Click here for details.
           KVP:
          Balto Braces are a great choice when orthopedic surgery         Scratchpay:
          isn’t – save 10% when you watch this informational video. Earn a $100 rebate when you initiated $10,000 in Scratchpay
          Click here for details. TVC Exclusive Promotion           loans in Q2! Click here for details. TVC Exclusive Promotion

8   JUNE 2020 • TVC MAGAZINE IN PARTNERSHIP WITH ROYAL CANIN
Nutrition Never Stops - Amid COVID-19, one clinic's emphasis on pet diets was paying off pg. 10 - The Veterinary Cooperative
Securos:                                                      Vetsource:
   > Buy 5 boxes of Cobra Black® Needled Suture, get an          > Earn free CE credits by sending Hill’s direct to the
     Olsen-Hegar Needle Holder free! Click here for details.
                                                                   pet with ScriptRight and ScriptShare. Click here for
   > Free 60 day subscription to VetBloom Online Catalog
     of CE. Click here for details.                                details. TVC Exclusive Promotion

 Vet One:
Buy 4 cards of Selarid™ (selamectin) get 1 free. Click here
                                                                 > June promotions available to help your pet parents
                                                                   save with Vetsource. Click here for details.
for details.

 Vetoquinol:                                                 Virbac:
pH-notix helps restore normal ear pH, helps to clean ears,
                                                            Help your clients place qualifying 20% off Virbac Auto-
and dissolves wax and debris. Buy 10 get 2 free! Click here
for details.                                                Ship orders and receive special TVC rebates. Click here
                                                            for details. TVC Exclusive Promotion

                                                                                                                  WWW.TVC.COOP   9
Nutrition Never Stops - Amid COVID-19, one clinic's emphasis on pet diets was paying off pg. 10 - The Veterinary Cooperative
TVC Best Practice

10   JUNE 2020 • TVC MAGAZINE IN PARTNERSHIP WITH ROYAL CANIN
Nutrition
Never Stops
Amid COVID-19, one clinic’s emphasis on pet diets was paying off

>   For Lori Scarlett, DVM, and the team at Four Lakes Veterinary Clinic, COVID-19 presented some unprec-
    edented challenges to be sure. But the pandemic also brought with it an opportunity to try new things.

     “Like everyone else, we went to curbside pickups,” she        give them some advice or tell them they need to come in and
said. “We’d come out to the parking lot masked to pick up          be seen. We didn’t have to get clients to figure all of that out.
dogs, and cats in their carriers. We sent emails to owners         We’ve always been a pretty responsive practice in talking
beforehand asking them to fill out forms for their exams that      with people and emailing. That was very helpful; we didn’t
they could send back. I did a lot of talking on the phone af-      have to reinvent anything.”
ter an exam. That was not ideal. It was
kind of frustrating.”
     Another issue that cropped up was
                                               Scarlett said she has a handout for
identifying clients in the parking lot.
“We hoped for the best in getting the          overweight dogs that breaks down
right vehicle, and wrote down the col-         how many calories a day they should
or and make. We had a few issues –
some people sat in the parking lot and         be getting for their ideal weight.
called but we were so busy we missed           On the backside of the handout is a
the phone call and they’d sit out there
for a half hour before calling again.”         list of all the foods she recommends.
Four Lakes Veterinary Clinic also tried
two-way texting, but decided after a
trial period it wasn’t really working.                             Every aspect of the pet’s health
     However, while most veterinarians were looking at ways        While much of the clinic’s day-to-day routine was altered
to implement telemedicine into their practices, Scarlett said      amid the pandemic, one thing that hadn’t changed was the
Four Lakes Veterinary Clinic already interacted with clients       importance of nutrition. “Nutrition hits every aspect of the pet’s
virtually. “Our emailing was already in place, so it worked out    health,” Scarlett said. “I see dogs with allergies – skin, sea-
really well,” she said. “Our clients email us pictures and we’ll   sonal, and food. I see plenty of overweight dogs and cats. I

                                                                                                                        WWW.TVC.COOP    11
TVC Best Practice

     see cats in kidney failure. And then of course there’s the whole                  Scarlett said she has a handout for overweight dogs that
     grain-free food discussion with clients.”                                    breaks down how many calories a day they should be getting
         Scarlett said the pet food diet of choice is Royal Canin,                for their ideal weight. On the backside of the handout is a list of
     which her clinic sells a lot of. “I recommend it to pretty much              all the foods she recommends. Along with the nutritional ben-
     everybody,” she said. “We talk about diet a lot at our clinic.               efits, Royal Canin’s diets offer calorie counts, she said, which
     We always find out what they’re feeding their pets when they                 helps clients keep track of the amount of food they’re feeding
     come in.”                                                                    their pet. “It’s very easy for me to figure out how much they
                                                                                                           should be feeding each diet and send
                                                                                                           that home with the food and informa-
     “I don’t know what our new normal                                                                    tion,” she said. “And that’s often a good
       is going to be. In some respects,                                                                   way to get them to buy more food.”

       it’s nice when clients aren’t there.
       We get more accomplished. Dogs                                                                     The post-COVID practice
                                                                                                          Post-COVID-19, and with social dis-
       are often more nervous with their                                                                  tancing measures in place for the fore-
       owners during visits than without.”                                                                seeable future, Scarlett anticipates that
                                                                                                          veterinarians will need to thoroughly
                                    – Lori Scarlett, DVM, and the team, Four Lakes Veterinary Clinic      examine how they incorporate their
                                                                                                          online pharmacy into their business.
                                                                                                          “Clients like the idea of delivery to their
                                                                                                          door so that they don’t have to go out
                                                                                                          and interact with anybody,” she said.
                                                                                                          “Telemedicine certainly has its place.
                                                                                                          I’m thrilled some people get paid for it,
                                                                                                          but currently I’m not sure how that will
                                                                                                          work into my practice.
                                                                                                              “I don’t know what our new normal
                                                                                                          is going to be,” Scarlett continued. “In
                                                                                                          some respects, it’s nice when clients
                                                                                                          aren’t there. We get more accom-
                                                                                                          plished. Dogs are often more nervous
                                                                                                          with their owners during visits than
                                                                                                          without. Yet we can’t take the client out
                                                                                                          of the interaction entirely because so
                                                                                                          much has to be discussed in person.
                                                                                                          My pharmacy sales and add-on sales
                                                                                                          have decreased because I can’t see the
                                                                                                          person and talk to them. Going over the
                                                                                                          phone just isn’t the same.”
                                                                                                              While pharmacy sales and add-on
                                                                                                          sales have decreased amid the pan-
                                                                                                          demic, Scarlett said her online store’s
                                                                                                          profits have almost doubled during

12   JUNE 2020 • TVC MAGAZINE IN PARTNERSHIP WITH ROYAL CANIN
that span, “which is very interesting.”          “My pharmacy                             come in to pick up a prescription,
Four Lakes Veterinary Clinic sells a
lot of food through its online pharma-
                                                 sales and add-                           and they use each conversation to
                                                                                          highlight the clinic’s online pharmacy,
cy, but the increase isn’t completely             on sales have                           where clients can get the same deal
due to food sales. “A chunk of it is               decreased                              and have the pet food delivered to
food sales, but there has also been a            because I can’t                          their house. The clinic also uses Vet-
good amount of heartworm and flea &
tick sales that have gone through the
                                                 see the person                           Source’s ScriptShare® to proactively
                                                                                          recommend prescription, OTC and nu-
online pharmacy.”                                    and talk                             tritional therapies by sending clients a
    Even pre-COVID, the clinic was en-              to them.”                             unique email from within ScriptRight®.
couraging people to order their pet diets                                                      “If a client sends us a prescrip-
online. Clinic staff would mention it dur-                                                tion request, we always send them an
ing each visit, and even put stickers with online ordering infor-   email about how you have to be careful about online phar-
mation on the bags of food they sold in-house.                      macies,” she said. “We’ll ask, ‘Why don’t you try our online
    For those clients that call requesting an online prescrip-      pharmacy instead?’ Some don’t care, they’re just there for
tion through a retailer, Four Lakes Veterinary Clinic doesn’t       the price, and that’s fine. Occasionally we’ll get converts,
give up on those sales. The clinic’s policy is for clients to       which is great.”
Trends

     Getting to Know
     Your TVC Staff
                                 Name: Pablo Lopez                       mission. I feel very lucky to represent
                                                                         our cooperative.
                                 How long have you been at TVC:
                                 September 2019                          What do you do in your free time:
                                                                         I enjoy golf and outdoor activities with
                                 Why did you choose to join the          my daughters.
                                 TVC team: I have always appreciat-
                                 ed the important role the independent   What is your hope for 2020: I expect a
                                 veterinarian plays in animal health.    strong finish to the year. I am looking
                                 After 15 years in the Animal health     forward to seeing my family across the
                                 industry, I was pleased to discover     country and visiting with my Animal
                                 The Veterinary Cooperative and its      Health industry friends.

                                                              More pet parents
                                                              are working home
                                                                  info.spectrum.vet/COVID-allergy

Scan the QR above to learn more about what they told us about their
pet’s allergies & “treatment” expectations during this unusual time
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Prevention

     The Big Picture
     Hasn’t Changed
     A temporary delay in heartworm testing due to COVID-19
     could have big implications for local pet populations

     >   Pandemic or no, now is not the time for the veterinary community                      Southeast remains
         to take its collective eye off the importance of heartworm prevention. That was the   “hotbed” for heartworm
         message of the American Heartworm Society (AHS) this spring, as it announced          The AHS Heartworm Incidence Survey is
         the results of the 2019 AHS Heartworm Incidence Survey and unveiled a new             conducted every three years, using data
         heartworm incidence map drawn from the data of nearly 6,000 U.S. veterinary           from animals tested over the previous 12
         practices and shelters last year.                                                     months. The 2019 survey reflected data

16   JUNE 2020 • TVC MAGAZINE IN PARTNERSHIP WITH ROYAL CANIN
from more than 5.5 million heartworm             “When veterinarians compare the         incidence to be up or down over the pre-
tests conducted over the course of a year.   2016 heartworm incidence map to the         vious three years, 26% of veterinarians
    No state in the U.S. was heartworm-      2019 map, it’s clear that the big picture   saw an upward trend, while 16% noted
free in 2019, according to the AHS sur-      hasn’t changed,” said AHS president         a downward trend and 57% of practices
vey, which determined that the top five      Chris Duke, DVM. “The Southeast re-         and shelters saw no change.
states in heartworm incidence were           mains a hotbed for heartworm infec-              Respondents who reported an up-
Mississippi, Louisiana, South Carolina,      tion, but states in the Northeast, Mid-     ward trend were most likely to cite “an
Arkansas and Alabama—all states that         west and West have continued to see         influx of heartworm-positive patients
have been in the top tier since the AHS      many cases as well.”                        into their practice area and “poor com-
began tracking incidence data in 2001.           AHS’s survey also polled veterinar-     pliance” (pet owners failing to admin-
    In Mississippi, almost 10% of dogs       ians on trends noted in the previous        ister heartworm preventives year-round
tested for heartworms were heartworm-        three years. According to those findings,   and/or skipping doses). Respondents
positive in 2019; in Louisiana, just un-     11% of veterinary practices and shelters    who noted decreases in heartworm
der 8% of dogs tested were positive.         surveyed reported seeing no heartworm       incidence cited “improved preventive
    Rounding out the top ten states          cases, compared to approximately 13%        compliance among users” and “more
were Texas, Tennessee, Georgia, North        three years ago. When asked whether         owners giving heartworm preventives”
Carolina and Oklahoma.                       they perceived the trend of heartworm       as the leading reasons.

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            more time for medicine.                     Eliminate post-care phone calls & increase compliance.

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Industry News

     New grant opportunity available for technicians, assistants to receive COVID-19 aid

     The American Veterinary Medical Foundation is accepting        a one-time $500 grant to help meet immediate needs,
     applications for a new grant program supporting veteri-        available on a first come, first served basis. The program
     nary technicians and assistants experiencing financial         is funded by $200,000 in donations from Hill’s Pet Nutri-
     hardships because of the pandemic. The program will            tion, Zoetis, and the National Association of Veterinary
     provide eligible veterinary technicians and assistants         Technicians in America.

          Vets quickly get on board with telemedicine during pandemic

          The Veterinary Telemedicine Association was coming up     before this,” said Dr. Jessica Vogelsang, the group’s
          on its third year when the coronavirus pandemic drasti-   founder. “Now it’s become a necessity.”
          cally changed medical care. Now, membership is more           “Before COVID, telemedicine was one of those things
          than 3,000 in the online Facebook group – renamed         that veterinarians were somewhat interested in,” said Dr.
          the Veterinary Telemedicine Community – which had         Lori Teller, a clinical associate professor of telehealth at
          barely two members for most of the time since its         Texas A&M University College of Veterinary Medicine &
          founding in April 2018.                                   Biomedical Sciences. “The thinking was akin to, ‘I’ll get
              “Veterinarians looked at telemedicine as a novelty    around to it.’ Now it is, ‘I need to do this yesterday.’”

18   JUNE 2020 • TVC MAGAZINE IN PARTNERSHIP WITH ROYAL CANIN
INTRODUCING
DIGESTIVE SUPPORT
FOR YOUR GROWING PATIENTS
Royal Canin expands its line of gastrointestinal
diets with the first and only formulas designed
specifically for puppies and kittens.

           OPTIMAL GROWTH
           High-energy formulas with adapted
           nutrient levels (like protein and calcium)
           meet the needs of growing pets.

           EASY REHYDRATION
           Kibble can be easily rehydrated
           to facilitate food intake for
           puppies and kittens.

           ADAPTED WET TEXTURE
           A rich mousse texture helps
           young pets transition from
           milk to solid food.

                                                         OUR RANGE OF GI DIETS ARE SPECIALLY FORMULATED TO
                                                        SUPPORT CATS AND DOGS THROUGH ALL PHASES OF LIFE.
                                                                                                                           GASTROINTESTINAL
                                                           Become a Royal Canin customer today and gain exclusive access        TRACT
                                                             to e-learning modules, RACE accredited continued-education
                                                                            courses and more. Go to my.royalcanin.com.
Advantage Multi® for Dogs and for Cats
     Industry News                                                                             (imidacloprid + moxidectin)
                                                                                               BRIEF SUMMARY: Before using Advantage Multi ® for Dogs
                                                                                               (imidacloprid+moxidectin) or Advantage Multi ® for Cats (imidacloprid
                                                                                               +moxidectin), please consult the product insert, a summary of
                                                                                               which follows:
                                                                                               CAUTION: Federal (U.S.A.) Law restricts this drug to use by or on
                                                                                               the order of a licensed veterinarian.
                                                                                               Advantage Multi for Dogs:
     Pet owners deal with reduced finances                                                                                 WARNING
                                                                                                • DO NOT ADMINISTER ThIS pRODUCT ORAllY.
     and care opportunities during pandemic                                                     • For the first 30 minutes after application ensure that dogs
                                                                                                  cannot lick the product from application sites on themselves
                                                                                                  or other treated animals.
                                                                                                • Children should not come in contact with the application
                                                                                                  sites for two (2) hours after application.
                                                                                                (See Contraindications, Warnings, human Warnings, and
                                                                                                Adverse Reactions for more information.)
                                                                                               INDICATIONS:
                                                                                               Advantage Multi for Dogs is indicated for the prevention of
                                                                                               heartworm disease caused by Dirofilaria immitis and the treatment
                                                                                               of Dirofilaria immitis circulating microfilariae in heartworm-positive
                                                                                               dogs. Advantage Multi for Dogs kills adult fleas and is indicated for
                                                                                               the treatment of flea infestations (Ctenocephalides felis). Advantage
                                                                                               Multi for Dogs is indicated for the treatment and control of sarcoptic
                                                                                               mange caused by Sarcoptes scabiei var.canis. Advantage Multi
                                                                                               for Dogs is also indicated for the treatment and control of the
                                                                                               following intestinal parasites species: Hookworms (Ancylostoma
                                                                                               caninum) (Uncinaria stenocephala), Roundworms (Toxocara canis)
                                                                                               (Toxascaris leonina) and Whipworms (Trichuris vulpis).
                                                                                               Advantage Multi for Cats is indicated for the prevention of
                                                                                               heartworm disease caused by Dirofilaria immitis. Advantage Multi
                                                                                               for Cats kills adult fleas (Ctenocephalides felis) and is indicated
                                                                                               for the treatment of flea infestations. Advantage Multi for Cats is
                                                                                               also indicated for the treatment and control of ear mite (Otodectes
                                                                                               cynotis) infestations and the intestinal parasites species Hookworm
                                                                                               (Ancylostoma tubaeforme) and Roundworm (Toxocara cati).
                                                                                               Ferrets: Advantage Multi for Cats is indicated for the prevention
                                                                                               of heartworm disease in ferrets caused by Dirofilaria immitis.
                                                                                               Advantage Multi for Cats kills adult fleas (Ctenocephalides felis) and
                                                                                               is indicated for the treatment of flea infestations in ferrets.
                                                                                               CONTRAINDICATIONS: Do not administer this product orally.
                                                                                               (See WARNINGS). Do not use the Dog product (containing 2.5%
                                                                                               moxidectin) on Cats.
                                                                                               WARNINGS:
                                                                                               Advantage Multi for Dogs: For the first 30 minutes after application:
                                                                                               Ensure that dogs cannot lick the product from application sites on
                                                                                               themselves or other treated dogs, and separate treated dogs from
                                                                                               one another and from other pets to reduce the risk of accidental
                                                                                               ingestion. Ingestion of this product by dogs may cause serious
                                                                                               adverse reactions including depression, salivation, dilated
                                                                                               pupils, incoordination, panting, and generalized muscle tremors.
                                                                                               In avermectin sensitive dogsa, the signs may be more severe and
                                                                                               may include coma and deathb.
                                                                                               a
                                                                                                 Some dogs are more sensitive to avermectins due to a mutation
     Nearly half of U.S. pet owners have been affected by the pandemic, whether because        in the MDR1 gene. Dogs with this mutation may develop signs of
                                                                                               severe avermectin toxicity if they ingest this product. The most
                                                                                               common breeds associated with this mutation include Collies and
     of job loss or reduced income, according to a new survey. The nationally representa-      Collie crosses.
                                                                                               b
                                                                                                 Although there is no specific antagonist for avermectin toxicity,
                                                                                               even severely affected dogs have completely recovered from
     tive survey of 1,000 pet owners, from Brakke Consulting, is the first of three that the   avermectin toxicity with intensive veterinary supportive care.
                                                                                               Advantage Multi for Cats: Do not use on sick, debilitated, or
     firm plans to release in the coming months to assess how pet owners are faring.           underweight cats. Do not use on cats less than 9 weeks of age or
                                                                                               less than 2 lbs. body weight. Do not use on sick or debilitated ferrets.
                                                                                               hUMAN WARNINGS: Not for human use. Keep out of the reach
         “Expenditures on pets have held up remarkably well given the financial burdens        of children. Dogs: Children should not come in contact with
                                                                                               the application sites for two (2) hours after application. Cats:
                                                                                               Children should not come in contact with the application site
     on pet-owning households,” said Dr. Robert Jones, Brakke’s president. “Interest-          for 30 minutes after application.
                                                                                               Causes eye irritation. Harmful if swallowed. Do not get in eyes or
                                                                                               on clothing. Avoid contact with skin. Wash hands thoroughly with
     ingly, 20% of pet owners even added a pet since the beginning of the year, a testa-       soap and warm water after handling. If contact with eyes occurs,
                                                                                               hold eyelids open and flush with copious amounts of water for 15
                                                                                               minutes. If eye irritation develops or persists, contact a physician. If
     ment to the importance of pets in people’s lives.”                                        swallowed, call poison control center or physician immediately for
                                                                                               treatment advice. Have person sip a glass of water if able to swallow.
                                                                                               Do not induce vomiting unless told to do so by the poison control
         Still, some households have reduced spending on pet food and medications. Many        center or physician. People with known hypersensitivity to benzyl
                                                                                               alcohol, imidacloprid, or moxidectin should administer the product
     pet owners have also had to cancel veterinary appointments because clinics have cut       with caution. In case of allergic reaction, contact a physician. If
                                                                                               contact with skin or clothing occurs, take off contaminated clothing.
                                                                                               Wash skin immediately with plenty of soap and water. Call a poison
     down on the services they are offering.                                                   control center or physician for treatment advice. The Safety Data
                                                                                               Sheet (SDS) provides additional occupational safety information.
                                                                                               For a copy of the Safety Data Sheet (SDS) or to report adverse
                                                                                               reactions call Bayer Veterinary Services at 1-800-422-9874. For
                                                                                               consumer questions call 1-800-255-6826.
                                                                                               pRECAUTIONS: Do not dispense dose applicator tubes without
                                                                                               complete safety and administration information. Use with caution
                                                                                               in sick, debilitated or underweight animals. The safety of Advantage
                                                                                               Multi for Dogs has not been established in breeding, pregnant, or
                                                                                               lactating dogs. The safe use of Advantage Multi for Dogs has not
                                                                                               been established in puppies and dogs less than 7 weeks of age
                                                                                               or less than 3 lbs. body weight. Advantage Multi for Dogs has
                                                                                               not been evaluated in heartworm-positive dogs with Class 4
                                                                                               heartworm disease.

     Cats with no symptoms spread                                                              Cats may experience hypersalivation, tremors, vomiting and
                                                                                               decreased appetite if Advantage Multi for Cats is inadvertently
                                                                                               administered orally or through grooming/licking of the application
     coronavirus to other cats in lab test                                                     site. The safety of Advantage Multi for Cats has not been established
                                                                                               in breeding, pregnant, or lactating cats. The effectiveness of
                                                                                               Advantage Multi for Cats against heartworm infections (D. immitis)
     Cats can spread the new coronavirus to other cats even when they don’t show               after bathing has not been evaluated in cats. Use of this product in
                                                                                               geriatric cats with subclinical conditions has not been adequately
                                                                                               studied. Ferrets: The safety of Advantage Multi for Cats has not been
     symptoms, a new lab experiment suggests. Scientists who led the research say it           established in breeding, pregnant, and lactating ferrets. Treatment of
                                                                                               ferrets weighing less than 2.0 lbs. (0.9kg) should be based on a risk-
                                                                                               benefit assessment. The effectiveness of Advantage Multi for Cats
     demonstrates the need to examine whether the virus can spread from people to              in ferrets weighing over 4.4 lbs. (2.0 kg) has not been established.
                                                                                               ADVERSE REACTIONS: heartworm Negative Dogs: The most
                                                                                               common adverse reactions observed during field studies were
     cats to people again, the Associated Press reports. The AVMA has said that just           pruritus, residue, medicinal odor, lethargy, inappetence and
                                                                                               hyperactivity. heartworm positive Dogs: The most common
                                                                                               adverse reactions observed during field studies were cough,
     because an animal can be deliberately infected in a lab “does not mean that it            lethargy, vomiting, diarrhea (including hemorrhagic), and inappetence.
                                                                                               Cats: The most common adverse reactions observed during
     will be easily infected with that same virus under natural conditions.” The scien-        field studies were lethargy, behavioral changes, discomfort,
                                                                                               hypersalivation, polydipsia and coughing and gagging. Ferrets: The
                                                                                               most common adverse reactions observed during field studies were
     tists took the virus from a human patient and infected three cats with it. Each cat       pruritus/scratching, scabbing, redness, wounds and inflammation at
                                                                                               the treatment site; lethargy; and chemical odor.
                                                                                               For a copy of the Safety Data Sheet (SDS) or to report adverse
     was then housed with another cat without the infection. Within five days, the virus       reactions call Bayer Veterinary Services at 1-800-422-9874. For
                                                                                               consumer questions call 1-800-255-6826.
                                                                                               Advantage Multi is protected by one or more of the following U.S.
     was found in all three of the newly exposed animals. None of the six cats ever            patents: 6,232,328 and 6,001,858.
                                                                                               NADA 141-251,141-254 Approved by FDA                          V-03/2016
     showed symptoms.                                                                          © 2015 Bayer
                                                                                               Bayer, the Bayer Cross, Advantage Multi
                                                                                               are registered trademarks of Bayer.
                                                                                               Made in Germany.

20   JUNE 2020 • TVC MAGAZINE IN PARTNERSHIP WITH ROYAL CANIN
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