No charity left behind: the need for a digital third sector - Lessons from Tech Trust's 2017 survey into
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No charity left behind: the need for a digital third sector Lessons from Tech Trust’s 2017 survey into adoption and perceptions of digital
No charity left behind CONTENTS 3 Executive Summary - Methodology - Key Results 6 Introduction 8 Digital Strategy 10 Investment in tools and training 12 Digital engagement 14 The cloud 16 Cybersecurity 18 Conclusion 20 Calls to action 22 About Us - Endnotes
The need for a digital third sector EXECUTIVE SUMMARY The survey that this report is based on was carried out over a period of 30 days in September-October 2017, with 1,261 different organisations taking part. Methodology The charity respondents are generally reflective of Tech Trust registered charities in that they represent a range of sizes, with the largest group being small organisations (under £1m in income), and with a significant number of micro- organisations (under £100k income). The organisations operate in a wide range of areas from health, housing and education to youth, cultural and religious activities. The respondents themselves are largely senior managers at 28%, followed by staff (21%) and trustees (21%). The rest were CEOs or volunteers. 3
No charity left behind In September 2017, we asked our charity partners to answer an in-depth survey about their use and management of digital technology, their priorities, pain points and plans for the future. The results gave us valuable insight into how charities in the UK view technology, and their relationship with it. We identified a few areas where attitudes and best intentions don’t necessarily match up with real-world actions or investment. These could be red flags pointing to the areas where many charities lag behind in digital adoption. The survey also highlights some key indicators of success for those already making the best use of IT. From this, the big picture is clear: charities who are digitally engaged gain many benefits ahead of their less-digital counterparts, including more confidence in future planning and the ability to meet strategic goals, increased donations, increased productivity and efficiency, and better protection from risk. In this whitepaper, we explore each of the key areas covered in the survey: digital strategy, investment in tools and training, digital engagement, the cloud, and cyber security. We analyse the results from each and define strategic action points for charities looking to take the next step. In each section, charities will find advice from key experts and links to resources, advice and guidance, as well as signposts to relevant Tech Trust services. We also include advice from key experts, and highlight what some of the charities themselves say about their use of digital technology behind the scenes. KEY RESULTS Digital strategy Most of the charities (58%) in our survey say they do not have a defined digital strategy. Charities with a digital strategy are generally more optimistic about the future of their organisations than those without. 92% of charities with a digital strategy in place say that they expect to increase their measurable impact in 2018. Investment in tools and training When asked: “which of the following would be most helpful in meeting your strategic goals?”, 17% of respondents in our survey answered: “a better understanding of technology”. 4
The need for a digital third sector However, of those 17% who seek a better understanding of technology to meet their strategic goals, most (70%) have no plans to invest in digital training. 74% of charities plan to spend either the same or more on IT infrastructure in the coming year, whereas the large majority (73%) of charities have said they do not plan to provide digital training. Digital engagement 53% of charities fundraise online. Almost all of those (97%) have a social media presence. All of the charities that raise over 20% of their funds online are active on social media. The cloud 63% of charities have at least one of their core applications in the cloud. This may be their CRM, website or another app. Of these, only 41% allow staff to use their own devices to access them, suggesting a lack of confidence or understanding when it comes to the BYOD (Bring Your Own Device) approach. Cybersecurity 45% of charities overall are highly confident in their ability to protect from cyber attacks. For small charities, only 20% say that they’re confident in their security systems, while only 15% of micro-organisations are. Despite this, 22% of charities thought that, out of all types of software, security software would benefit them most if it was free. 5
No charity left behind INTRODUCTION The release of our publication on digital adoption amongst UK charities comes at a time when digital tech is causing society to change more than ever, placing more weight on social organisations to cover the inevitable cracks. The flip side of this is that government funding to the third sector is being cut, increasing the importance of operational efficiency in maintaining service-delivery levels, which is something that digital solutions can offer to forward-thinking charities. Ultimately, the evolution of digital tech and the companies driving it brings both great opportunities and serious threats, as can be clearly seen looking back at 2017. Starting with the negatives, the year began with deep scrutiny of companies like Facebook and their involvement in the promotion of fake news. This cast light on the nature of its algorithm in reinforcing people’s views and intensifying divisions rather than fostering a balanced representation of events. 2017 was another year for serious data breaches and costly cyberattacks, which crippled charities and companies alike. In April, eleven charities were fined a total of £138,000 by the ICO for breaching the Data Protection Act, which could have been more under the General Data Protection Act to be implemented later this year. The following month, several NHS trusts using outdated systems were hit by the WannaCry virus, costing thousands of pounds and showcasing the need for security oversight in the modern world. Still, while there are critical questions to be considered on the impact of artificial intelligence, algorithms and robotics on jobs and beyond, so far, the results in these areas have been positive. 6
The need for a digital third sector Some of the most progressive charities are beginning to use bots to deliver services to beneficiaries in more scalable ways, utilising work done by companies like Amazon, IBM, Facebook and Microsoft. Arthritis Research UK, for example, launched Arthy in March to answer more questions on the impact of arthritis, its symptoms and treatments. Meanwhile, physical tech has become even more ubiquitous. While augmented and virtual reality devices have yet to enter the mainstream, smart speakers like the Amazon Echo and Google Home have finally brought purpose to voice-recognition work undertaken by the massive tech companies. These open new opportunities for charities to reach supporters and deliver services in clever ways. The year ended with speculation on bitcoin reaching ridiculous levels. Blockchain, the technology such cryptocurrencies are built on, is finally starting to reveal potential value in stable, real-world benefits though, such as its ability to serve funds to local charities across borders with ensured transparency. We carried out our survey to better understand where the charity sector fits against this backdrop. In any given business vertical, there are innovators, early adopters, early and late majorities, and laggards, and the charity sector is no different. What we have found, unfortunately, is a growing divide between charities with progressive, digitally-savvy trustees and executives versus the majority of others, which are falling behind and risk missing out on opportunities to improve the way they fulfil their missions. The good news is that today’s technology is easier to embrace than ever. Modern pricing supports scalability and suitability for micro-charities as well as massive ones. Rather than binding customers to closed, long-term contracts, venture capitalists’ demands for short-term customer acquisition tends to lead companies to offer lighter contracts, which reduces the financial risks of adopting new tech. Moreover, the best software providers provide free educational resources alongside their tools, allowing adoption without any great prior knowledge. This is clearly disjointed with the reality for most charity trustees and executives, who lack the confidence to ever begin researching or recommending new, digital approaches to traditional problems. We, ourselves, will use the results of our survey to deliver services that better close this divide. Alongside the published results of our study, we have also offered calls to action for charities looking to make progress, which I hope can push the digital agenda within organisations that might otherwise fall behind. Matthew Moorut Head of Digital & Marketing Tech Trust 7
No charity left behind DIGITAL STRATEGY A digital strategy has been defined in many ways, but broadly speaking it’s an organisation’s plan to maximise the benefits of data assets and digital technologies for existing processes. This doesn’t mean introducing technology for technology’s sake, but instead enabling an organisation to do more, more quickly by identifying opportunities to apply digital solutions to key business challenges. Most of the charities (58%) in our survey say they don’t have a defined digital strategy or consider digital to be embedded in their strategy. But those charities that do make digital a part of their business plan display more confidence in their effectiveness. Among those with no digital strategy, only 27% are positive that they will increase their measurable impact in 2018. However, 92% of those with a digital strategy in place say that they expect their measurable impact to increase. As charity-digital expert Zoe Amar says: “This is proof of the pudding that the charities progressing in digital are either forward thinking or have tackled an issue which could have threatened their future.” “Digitally savvy organisations are growing in confidence and moving ahead. But what will happen to the charities who are left behind?” Bright futures Results from charities in the 2017 Lloyds Bank UK Business Digital Index also show that digitally-focused charities are more optimistic about their delivery. In this survey, 83% of highly digitally-capable charities say they are ‘confident’ in their organisation’s future, compared to 69% of those with low digital capability. Interestingly, the Lloyds report found that 61% of those charities with the lowest digital capability also believe being online is irrelevant to them. This is despite the fact that those doing the most digitally are twice as likely to save time, twice as likely to increase donations and ten times more likely to save costs. This indicates that the least tech-savvy charities need more support to understand the impact that a digital strategy can have. When asked in our survey: “which of the following would be most helpful in meeting your strategic goals?”, 36% answered: “grant funding for new digital 8
The need for a digital third sector products,” 25% answered: “more availability of digital products”, and 22%: “donated software”. Charities can access a range of donated software by signing up to the tt-exchange programme, which includes everything from productivity and creative tools to data management, security and web-hosting products, as well as non-profit specific software for online fundraising and e-commerce. “We do not have a specific digital strategy. However, when we discuss and plan a fundraising campaign we give equal weight to the following platforms: social media, website, print and digital newsletters. “There were barriers from some of the trustees who didn’t understand how the digital media fitted in. We overcame that by describing the different platforms as different mediums to target different people.” - Olivia Walter, Executive Director, Wildlife Vets International 9
No charity left behind INVESTMENT IN TOOLS AND TRAINING On the subject of digital training and skills, when asked: “which of the following would be most helpful in meeting your strategic goals?”, 17% of respondents in our survey answered: “a better understanding of technology”. Yet of those 17% who seek a better understanding of technology to meet their strategic goals, most (70%) have no plans to invest in digital training. Having digital skills in place seems to be a key indicator of confidence for the future. 78% of charities that expect their digital impact to increase in the next year either have a staff member responsible for encouraging digital upskilling, plan to invest in digital training or plan to increase their spend on IT infrastructure. So with 53% of charities overall having no paid staff operating in IT and 63% of respondents saying they relied on the help of volunteers, there is a need for better staff training around IT. “Digital skills are no longer a luxury,” says Amar. “Charities need to start investing in the digital skills of everyone from volunteers to trustees in order to provide better services to beneficiaries, scale up impact and help their organisations remain relevant and - dare one say it - competitive in our rapidly changing world.” Barriers to learning Our survey indicates there is a preference towards investment in infrastructure instead of training: 74% of charities plan to spend either the same or more on IT infrastructure in the coming year, whereas the large majority (73%) of charities have said they do not plan to provide digital training. 10
The need for a digital third sector So what is holding organisations back from investing more in skills and training? Lack of time and money is cited as the most significant barrier in improving digital competence. Return on investment can often be more difficult to measure when it comes to IT training over software, as it’s not always possible to link new skills to increased productivity or efficiency with 100% certainty. This could make it harder to prove its value to senior management - which could be why 73% of those who said they weren’t planning to invest in digital training were CEOs, trustees and senior managers. Could lack of investment in training be as a result of attitudes high up in the organisation? 20% of trustees state that their IT competency is below average, yet 50% of these respondents believe their revenue will still increase. Other reports show that training for trustees and the board could also be improved: the 2017 Charity Digital Skills Report from the Skills Platform found that 71% of charities say their board’s digital skills are low or have room for improvement, even though 75% think growing their digital skills would help them increase fundraising. There are many routes to training for charity trustees and staff to improve their IT skills. Organisations such as the Small Charities Coalition, the Charity Finance Group and SCVO provide online and in-person training for free or at a low cost around many areas of governance and digital skills, and the Small Charities Coalition provides links to commercial trainers and consultancies that specialise in charity digital and management training. “I haven’t investigated formal learning as I don’t have the time to investigate what I could get out of a training course that would significantly add to what I’m doing already. It would have to enable a huge leap forward in understanding for me to decide it is worth taking the time out to go on a course. And I haven’t got the time to research that!” - Olivia Walter, Wildlife Vets International “As an organisation, we are pretty good at being up to speed, however, we find that far too many people in our wider networks are less aware of technology and how it can benefit them, such as developing projects through wiki’s or using tools like shared calendars; we think this will hold progress back.” - Leila Sharland, Director, Tir Coed 11
No charity left behind DIGITAL ENGAGEMENT Social media can be a hugely useful - and free - resource for charities to encourage new donors and support existing ones. Many charities are being innovative with their social media strategies, and it doesn’t have to involve complicated planning or endorsement from celebrities. In 2014, charities hijacked the #tubestrike hashtag on Twitter, which was trending at the time, to talk about issues affecting Syrians. Save the Children tweeted: “By Thursday, this week’s #TubeStrike will be over. No-one knows when the disruption in #Syria will end.” This garnered a lot of press attention and support for the charity, showing the power of social media to champion causes simply by being reactive to events in the public eye. Social media can also be a way of building ongoing relationships. Organisations such as blood cancer charity Anthony Nolan have done a great job of not only showcasing the stories of beneficiaries, but making it easy for donors to share their experiences through social media platforms and encourage new donors. Anthony Nolan has published a free guide for charities looking to get started with their own social media fundraising. The NCVO has also collated guides and information for charities looking to put together a social media strategy or make the most out of various social media channels and platforms. Start spreading the word Our survey found that 53% of charities fundraise online and that almost all of those (97%) have a social media presence. In fact, 100% of the charities that raise over 20% of their funds online are active on social media. According to the 2017 Lloyds Bank UK Business Digital Index, charities using social media are 51% more likely to increase their donations. Our survey shows that those who raise the highest amounts through social media are also on multiple social media platforms. Across the board, both Twitter and Facebook are popular. While a sizeable percentage (57%) of organisations using Instagram are micro and small charities, larger organisations are proportionately more likely to use the platform. 12
The need for a digital third sector However, Facebook is a clear favourite with 87% of respondents having an active presence. This may be because it’s the world’s largest social network with active users now surpassing over 2 billion. It may also be because charities can take advantage of free tools specifically for non-profits on Facebook. In September 2017, the social network rolled out donate buttons for UK users. Charities can now collect donations directly from their Facebook page for free, as well as allow supporters to set up dedicated fundraising pages within the social media platform. They can also take advantage of free event pages that allow them to organise supporters around specific activities. Richard Craig, CEO of Tech Trust, advises: “Just dive in and have a go. It’s not something you can break. A good way to start is to follow people that interest you, learn how and when they post, their writing style and the imagery they use. “Be conscious about what you’re doing on behalf of the organisation; you’ve got to be pragmatic and stay on-brand, but don’t be afraid to use your voice and make it personal.” “It’s almost a default now that if you’re a charity the first place people are going to go is their mobile phone, email and social media. If you haven’t worked out how to talk to people on those channels you will lose all means to talk to people.” “We are an infrastructure organisation so it’s incredibly difficult to fundraise using any platform as we don’t have a particularly emotive cause that tugs at the heartstrings. We use social media, web and email marketing mostly to raise our profile, demonstrate our impact and engage the public.” - Matt Little, Digital Inclusion Coordinator, Volunteer Centre Sutton 13
No charity left behind THE CLOUD Cloud tools can be hugely beneficial for organisations looking to enable staff to work from anywhere, be more efficient and save money. The cloud is consumed on a pay-as-you-go basis, needs no IT expertise to run and is hosted remotely at no extra expense. Allowing staff to access it from their own devices that they pay for themselves could present a big cost-saving opportunity. According to our survey, 63% of charities have at least one of their core applications in the cloud. This may be their CRM, website or another app. But out of these, only 41% of those also allow staff to use their own devices to access them, suggesting a lack of confidence or understanding when it comes to the BYOD (Bring Your Own Device) approach. Out of all the charities we surveyed, 79% claim they have the infrastructure in place to allow staff to work remotely. However, many charities don’t allow staff to use their own devices, have no applications in the cloud, and only have their CRM system and data saved to physical servers or in offline records. Depending on their job title and the nature of the charity’s work, not having these tools in place could make working from home or on location more difficult. Are charities really making the most of the resources to enable remote working? 14
The need for a digital third sector The sky’s the limit According to a study by Cloud Industry Forum, 88% of UK organisations used at least one cloud-based service in 2017. “Cloud has become the norm in the UK,” says Craig. “If you look at G-Suite and Office 365, we’ve got the highest uptake per capita of any country in the world.” “Remote working and the cloud gives organisations the ability to recruit people and give them the flexibility that you couldn’t have historically done. It gives organisations the potential to run inexpensive offices, giving people the option to work from wherever they want and just have a meeting place where they will meet every so often. This can save a lot of money. The ability to work how and when you want is valuable for everyone.” Microsoft’s cloud solution, Office 365, is discounted for eligible UK charities, allowing staff to easily store, share and edit documents, access email and calendars and collaborate with instant messaging and video, from any device. Google, meanwhile, offers a comparable package to eligible charities for free. G-Suite provides apps such as Gmail, Google Docs, Google Sheets, and Google Drive, allowing charities to write and store documents and securely access data from anywhere as part of the Google for Nonprofits programme. Charities can access these and many other cloud programs by registering for the tt-exchange programme, which also gives access to productivity and collaboration tools such as Box as well as design and publishing tools such as Adobe Creative Cloud and Autodesk. “Ours is a truly micro-charity (volunteers only) supporting animal-welfare abroad. Without previous Tech Trust benefits, cloud technology and a web presence, it’s doubtful we would still be operational.” - Tony Wright , Trustee Director, DPDSAA “We moved to Office 365 for all our digital needs eighteen months ago. This was achieved very smoothly by purchasing the software through Tech Trust and installation and training by ESP Sheffield.” - Tom Long , Chair, Senior Citizens’ Support Group 15
No charity left behind USE AND PROTECTION OF DATA Nearly half of all UK organisations suffered a cyber breach in 2017, according to Government research, while incidents like the global WannaCry ransomware attack threw many organisations into chaos, including the NHS. Cyber security is likely to remain a big concern as the attack methods and technologies of criminals evolve. Encouragingly, our survey found that 45% of charities are highly confident in their ability to protect themselves from cyber attacks. This percentage is, however, much lower as charity size decreases. For small charities, only 20% say that they’re confident in their security systems, while just 15% of micro-organisations are. This suggests that security software is not prioritised as an investment - despite the fact that 22% of charities thought that, out of all types of software, security software would benefit them most if it was free. Cyber savvy 38% of charities can comfortably say they are confident in their ability to defend against cyber-attacks, with the majority falling into the ‘on-the-fence’ bracket. Of those whose confidence in their ability to defend against cyber attacks is below average, 45% handle sensitive data. It is slightly alarming that charities can be handling personal information without having confidence in their security software. This is particularly so considering that under GDPR, organisations can be fined up to 4% of their annual turnover for a data breach. While 82% of charities are in the know about GDPR and are confident they’re ready for the upcoming changes to legislation, having the right security software in place is crucial. 16
The need for a digital third sector Luckily, security software such as Bitdefender and Symantec is available at a heavily discounted rate for eligible charities on the tt-exchange programme. Craig advises that, much like with GDPR compliance, it is sensible to assign a single individual to be responsible for cyber security. “The board should ensure that the organisation is covered from a risk point-of- view in the same way as are you covered by your insurance for the rest of the business,” he says. “There have been plenty of news stories recently of charities who have gone under because of their lack of governance and due diligence, and people have come unstuck because they haven’t done everything they should have done. The board are the governance people. I would make someone from senior management responsible for cyber security.” For those seeking further information and training on how to keep their data and services secure, resources such as the Government’s Cyber Essentials Scheme and NCSC’s 10 Steps to Cyber Security are a good place to start. It costs for an organisation to get accredited under the Cyber Essentials Scheme, but the educational tools and checklists are free to access. “We are starting our preparations for GDPR. As we have always been careful in storing data securely, collecting consents and recording these, we are at present pretty confident it won’t have too big an impact on our data protection or protocols.” - Leila Sharland, Tir Coed 17
No charity left behind CONCLUSION The news that 58% of charities in our survey do not have digital as part of their strategy is hardly a surprise. Other findings, such as the Lloyds Business Digital Index’s assertion that 52% of charities do not have basic digital skills, and the Charity Digital Skills Report’s finding that 71% of charities rate their board’s digital skills as low or needing improvement, add up to a picture of a sector in danger of getting left behind. But as disheartening as this may seem, underlying the bleak statistics is an enormous opportunity. As our report demonstrates, charities of all sizes have the potential to improve almost every aspect of their operations, find new ways to save money, be more efficient, gain more supporters and recruit the best staff and volunteers. For anyone running an organisation today, technology has never been more accessible for people of all skill levels at a reasonable cost. Anyone can fundraise and grow awareness online through a multitude of platforms and channels, often at no cost. There is no technical know-how needed to set up and run a cloud server on Box that gives everyone in an organisation the ability to collaborate from anywhere and streamline funding processes. And no IT professional is required to produce an impressive-looking data dashboard in Tableau that gives new insight into a charity’s supporter base and informs its decision making. None of this requires investing in hard-drive space or specialist staff as most software is now hosted in the cloud. And over 100 of them are available as donated products on Tech Trust’s tt-exchange platform. There is also plenty of help available from a wide variety of sources, as we have shown. Because of the nature of digital technology now, most training is geared less towards technical knowledge and more towards governance- simply understanding the potential of digital and how it can create value within an organisation. 18
The need for a digital third sector As Tech Trust CEO, Richard Craig, explains: “People ask: how do we make the switch? It’s a mindset, and about the ability to self-learn and embrace rapid change. “Look again at parts of your organisation that cost most to deliver and where you can add efficiency. Use a goal-based approach. You may not be able to directly prove ROI with everything but a digital tool will almost always help you be more efficient and achieve your goals, over a traditional one. “Bigger charities will have the technical staff, agencies and consultancies that can help, but actually, it’s the smaller organisations that have more opportunity because the bigger you get, the harder it is to make the change happen. “One of the barriers to change is sometimes a board that is scared of change or scared of risk, or who want you to justify the expenditure of a tool or service through an approvals process. “Generally though, staff have a good feel for what will work and be beneficial for them, and the key is trust from the board. Your board of trustees doesn’t necessarily need to be digitally savvy but needs to understand that it is important. “There is still a view amongst some that you can be the best at what you do in the world without doing digital. That’s just not true anymore. “Don’t think about having a digital strategy, just a strategy to be the best that you can be, and that will naturally take you down the road of picking up a bunch of digital tools and platforms to do it.” 19
No charity left behind CALLS TO ACTION Making digital strategic Charities should embed digital technology into their strategy if they want to drive growth and be financially sustainable. This means looking for opportunities to apply a digital tool or platform wherever improvements in efficiency can be made, assessing each business challenge from a technology mindset. Access to donated software could be most helpful in meeting these strategic goals, and charities can register for the tt-exchange programme to gain access to heavily discounted versions of software from major vendors. Gaining a better understanding of digital across the board Effective training could be a boost to help organisations operate more efficiently and push the boundaries of what they’re capable of. Charities should seek out free and discounted sources of digital learning for both staff and senior management and prioritise it as an investment. This is because digital strategy requires a mindset of self-learning and the confidence to embrace rapid change, as well as the ability to communicate its potential to stakeholders. It doesn’t have to involve technical knowledge - simply understanding the solutions that exist can be hugely valuable. Routes to IT training range from organisations such as the Small Charities Coalition, the Charity Finance Group and SCVO, which provide online and in- person training for free or at a low cost around many areas of governance and digital skills. Charity Digital News, run by Tech Trust, is also a rich source of tech news, insight, advice and information for UK charities. Making social work for you Social media can be a hugely useful free resource for charities to encourage new and existing donors. Increasingly, these platforms are becoming the default communication channels for larger charities to interact with the public, gain news donors and collect donations, with supporters of smaller organisations starting to follow suit. 20
The need for a digital third sector Skills Platform has curated a social media toolkit that’s full of information for charities looking to put together a social media strategy or make the most out of various social media channels and platforms. The key is to do background research into what similar or inspirational organisations are doing, their tone of voice, the services they are offering and the ways they are innovating around social media - and then get stuck in. Enabling remote working with the cloud Faced with a restricted funding environment, charities can be more efficient and save money with the use of cloud tools and BYOD (Bring Your Own Device). The ability for staff to work from anywhere, from their own devices, is revolutionising the nature of work in the private sector – there’s no reason why the third sector should not take advantage of these opportunities. In fact, they stand to gain far more in terms of cost savings, productivity, and volunteer and staff recruitment. Charities can access a range of cloud software from major providers at a huge discount by registering on the tt-exchange programme. Building secure foundations Charities need to increase their confidence in handling sensitive data in preparation for GDPR coming into force in May 2018. It is particularly important for smaller charities to know they are protected, as they face a bigger risk of disruption, as well as potential fines under GDPR, in the event of a data breach. Cyber attackers do not discriminate between organisations according to their size or service area. Having the right security software in place is crucial, as is ensuring those in senior management know the basics of cyber security and have it on their risk register alongside other more traditional risks that charities face. It may help to have a single individual in the organisation assigned as a ‘cyber security evangelist’ responsible for understanding and communicating the risks. Security software such as Bitdefender and Symantec is available at a heavily discounted rate for eligible charities on the tt-exchange programme. 21
No charity left behind ABOUT US Tech Trust has been working to connect the charity sector to the best technology since 2001. Our team helps over 35,000 UK charities and non-profits by giving them greater access to tech from world-leading providers, as well as friendly advice and support. We run the UK’s only software donation platform, called tt-exchange, which has helped UK charities to save over £200 million on software from the likes of Microsoft, Adobe, Symantec and more. We also run Charity Digital News to promote good tech stories, offer non-profit- specific email marketing through tt-mail, and provide financial services for charities. For more information on how we can help your charity, visit the Tech Trust website at tech-trust.org, or email us at customerservice@tech-trust.org. “As a homeless charity that is dependent on funds raised through charitable donations, we find having the support and resource of Tech Trust invaluable. They have enabled the Canaan Trust to secure its own IT operations through a range of system software operational programmes and virus protection.” - Kevin Curtis, Project Manger, Canaan Trust Tech Trust Registered office: Camburgh House, 27 Dover House, Canterbury, Kent CT1 3DN Telephone: 020 7324 3380 Company registered number: 06902258 Charity number: 1133179 More information about Tech Trust can be found at tech-trust.org. 22
The need for a digital third sector ENDNOTES This report has used anonymised data to report on the state of the charity sector with direct relation to adoption of digital technology. While all reasonable care has been taken to ensure that the information provided is correct, Tech Trust accepts no liability for any loss or damage caused to any person relying on any statement or omission. This is for information only and should not be relied upon as offering advice for any set of circumstances. Specific advice should always be sought in each instance. Issue date: January 2018 Acknowledgements This whitepaper was written by Chloe Green based on analysis undertaken by Emelia Goodall. With thanks to everyone who has contributed quotes and to everyone who undertook the survey. 23
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