No. 80 | effective January 1, 2020 - FAZ Media Solutions
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Rate Card No. 80 | effective January 1, 2020
Frankfurter Allgemeine Zeitung – Portrait
Freedom begins in the mind
The F.A.Z. is synonymous with independent quality journalism, founded
to defend freedom. From Monday through Sunday, the nation’s newspaper
reports the news from different perspectives. It places current events and
www.faz.net Berliner Fernsehturm Scholz & Friends Berlin
developments realistically in their greater contexts, reveals controversial
viewpoints and initiates debate.
The F.A.Z. compels the top performers in our society. Particularly
people in decision-making positions have to act independently, and they
appreciate intelligent impulses to help them form their own opinions.
For these people, freedom begins in the mind. That’s why they read the
F.A.Z. According to the Capital-F.A.Z. top leadership panel, it is the No. 1
2
and thus required reading at the highest levels of ministries, executive
boards, and official authorities.
The F.A.Z. makes brand communication more effective, as proven by a
study conducted by Quality Alliance 2018: Ads in quality environments are
rated more positively, meaning for instance that they are perceived to be KEY FACTS
more credible and respectable. The effectiveness of advertising is further
Publication: Mon–Sat
augmented by the individual solutions developed by F.A.Z. Media
Copy prices: 3.00 Euro (Mon–Fri)
Solutions. Whether storytelling 4.0 or extensive content marketing
3.20 Euro (Sat)
campaigns: The F.A.Z. guarantees brands sustainable successful
communication. Circulation: 226,678 copies
Coverage: 877,000 readers
You will find further information at »www.faz.media/english. Coverage
deciders: 304,000 readers
Readership data
Men: 60 %
Women: 40 %
Age: ø 53 years
Net household income: ø 4,275 Euro
Source: IVW III/2019 (Mon–Sat); AWA 2019; LAE 2019
Dahinter steckt
immer ein kluger Kopf.
Ad specials Communication Publisher Maybrit
ContactsIllner,
and Journalist
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information booking
Frankfurter Allgemeine Zeitung – Readership
60 % 2,000 Euro
socio-economic status 1+2 more per year
Highest percentage among the ø net HHI per month
competition F.A.Z.: 4,275 Euro
Süddeutsche Zeitung: 53 % Süddeutsche Zeitung: 4,101 Euro
Welt Werktag: 48 % Welt Werktag: 4,042 Euro
51 %
3
completed higher education
33 % 48 %
Total population: 18% professional deciders1 high profile multipliers
Süddeutsche Zeitung: 46 % Total population 15% Total population 25%
Welt Werktag: 41 %
30 % 44 % 30 %
core target group owning cars with experts on money/capital investments,
premium extras innovators or stocks and investment funds2
trendsetters
Highest proportion among the competition Highest proportion among the competition
Total population 16%
Süddeutsche Zeitung: 27 %; Welt Werktag: 26 % Süddeutsche Zeitung: 27 %; Welt Werktag: 24 %
1
Respondent’s profession: Managers or high level officials or owners, managing directors of a large company, director, freelancer or
owner of a small to mid-sized commercial or trades business, farmer, family member working in the family business
² Interested and often give advice, tips, am considered an expert.
Source: AWA 2019
Ad specials Communication Publisher Contacts and
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Frankfurter Allgemeine Sonntagszeitung – Portrait
At home with the top performers
The Frankfurter Allgemeine Sonntagszeitung is the epitome of jour-
nalistic enjoyment: a unique blend of excellent editorial content and
information of unmatched aesthetical quality. It offers unusual insights,
piercing analysis and daring viewpoints. Topics like politics, business,
features, life, money & more, and living address readers on the day they
make their decision.
The Frankfurter Allgemeine Sonntagszeitung is at home with the top
performers, high-income and high-consuming people. For this social
elite, the F.A.S. is an integral part of their Sunday ritual: Readers spend
an average of two and a half hours with the paper. The F.A.S. is welcomed
into their private lives the way only their families and friends are. 4
The Frankfurter Allgemeine Sonntagszeitung offers more attention to
advertising. This is because of a unique usage situation, where readers
can dedicate undisturbed time to reading. In the familiar surroundings
of their private homes, intense reception of the messages by multipliers
is guaranteed.
You will find further information at »www.faz.media/english.
KEY FACTS
Publication: Sundays
Copy price: 4.50 Euro
Circulation: 227,552 copies
Coverage: 892,000 readers
Readership data
Men: 60 %
Women: 40 %
Age: ø 54 years
Net household income: ø 4,251 Euro
Source: Copytest 2018; IVW III/2019; AWA 2019
Ad specials Communication Publisher Contacts and
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Frankfurter Allgemeine Sonntagszeitung – Readership
841 Euro
disposable income per month
5
Die Zeit: 685 Euro
Welt Print total: 718 Euro
46 % 45 %
academics high-profile multipliers
Total population 18% Total population 25%
42 % 68 % 35 %
innovators or high willingness to spend primarily quality-oriented
trendsetters on travel consumers
Total population 16% Total population 52% Total population 21%
Source: AWA 2019
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information booking
Corporate Ads
Frankfurter Allgemeine Frankfurter Allgemeine Frankfurter Allgemeine
Premium Zeitung Sonntagszeitung Kluge Köpfe Combination
Fixed formats, colour Premium placements1 Mon–Fri Sat Sun Mon–Fri + Sun Sat + Sun
2/1 page page spread Opening Spread page 2 + 3 – – 198,800 – –
1/1 page Page 5 Politics, page 3 Business 83,080 86,180 77,620 2 156,680 2 159,710 2
Page 5 Business, page 3 Sports3 79,610 82,590 74,380 149,970 152,880
1/2 page corner / across Page 5 Politics, page 3 Business 53,140 55,460 42,580 2
93,220 95,480
Page 5 Business 50,830 53,050 40,730 89,060 91,220
1/3 page corner / across Page 3 Politics (across) 46,890 49,700 33,920 78,950 81,690
Page 5 Politics, page 3 Business 41,480 44,000 30,000 69,620 72,070
6
Page 5 Business 39,680 42,050 28,700 66,520 68,820
All rates in euro (€) exclusive value added tax
1/4 page corner / across Page 3 Politics 35,260 37,380 25,700 59,560 61,630
Page 5 Politics, page 3 Business 31,190 33,060 22,740 52,530 54,350
Page 5 Business 29,830 31,630 21,750 50,180 51,930
Corner tab 120 × 150 mm Page 1 Politics – – 23,530 – –
Section cover page – – 19,320 – –
Feuilleton, Business, Life, Money & More
Ad formats » see page 8
1–3
Footnotes and copy/closing dates » see next page
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
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Corporate Ads
Frankfurter Allgemeine Frankfurter Allgemeine Frankfurter Allgemeine
Standard Zeitung Sonntagszeitung Kluge Köpfe Combination
Fixed formats, colour Mon–Fri Sat Sun Mon–Fri + Sun Sat + Sun
1/1 page 69,230 71,820 64,680 129,890 132,410
1/2 page corner / across 46,210 48,230 37,030 80,740 82,700
1/3 page corner / across 36,070 38,230 26,090 60,300 62,390
1/4 page corner / across 27,120 28,750 19,770 45,490 47,070
1/5 page corner / across 21,740 23,030 15,870 36,480 37,730
1/6 page corner / across 18,510 19,200 13,290 30,840 31,510
2/1 page page spread4 152,310 158,000 146,180 289,530 295,050
7
2 × 1/2 page page spread across4 109,980 114,790 88,130 192,170 196,840
All rates in euro (€) exclusive value added tax
2 × 1/2 page fireplace/spread4 109,980 114,790 89,610 193,600 198,270
2 × 1/3 page fireplace/spread 4
80,800 85,640 61,050 137,600 142,290
2 × 1/4 page fireplace/spread 4
60,750 64,400 45,870 103,420 106,960
Reaching high performers digitally
Ad formats » see page 8
When booking a standard or premium ad of 1/6 page or more, advertisers receive a full page
ad in the multi-media edition of the F.A.Z. in the same calendar week at no additional charge.
This lets them reach top performers digitally as well, as the generous ad format guarantees
maximum attention.5
More information on the digital edition on » page 17.
Copy and closing date: F.A.Z. Mon–Fri: previous day, 10.00 a.m., F.A.Z. Sat: Fridays, 8.30 a.m., F.A.S.: Thursdays, 9.00 a.m.
For the products Technology & Automotive (issue date: Tuesdays) and Nature and Science (issue date: Wednesdays) the ad deadline is Tuesday or Wednesday of the previous week, respectively, at 3:00 p.m. Base rates for standard placements, for special
placements the rates on the previous page apply. Minimum and maximum formats upon request.
1
For Premium and Flexform ads (e.g. L or U shaped formats) the ad and material deadline is 7 working days before the deadline listed above. Reservations for premium placements are cancelled if no written booking confirmation is received by the early ad
closing date. In case another customer submits a booking confirmation for a reserved premium placement, we reserve the right to release that reservation for booking if the booking of the reserving customer is not received within three working days.
2
Only page 5 Politics. 3 These formats require approval by the publishers. 4 For panorama ads with premium placement, different gross rates apply.
5
Placement in the multi-media edition depending on availability. Applies only to formats listed in the rate card. Delivery of corresponding ad material required.
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information booking
Ad formats
w×d
1/1 page 1/2 page 1/3 page
371 × 528 mm corner: 245 × 396 mm corner: 245 × 264 mm
across: 371 × 264 mm across: 371 × 176 mm
1/4 page 1/5 page 1/6 page
corner: 183 × 264 mm corner: 183 × 211 mm corner: 183 × 176 mm
across: 371 × 132 mm across: 371 × 105 mm across: 371 × 88 mm
Corner tab 2/1 page spread 2 × 1/2 page spread across
120 × 150 mm 766 × 528 mm 766 × 264 mm 8
120 × 120 mm
2 × 1/2 fireplace/spread 2 × 1/3 fireplace/spread 2 × 1/4 fireplace/spread
516 × 396 mm 516 × 264 mm 391 × 264 mm
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information booking
Feuilleton
A love of arts and culture … Fixed formats, Frankfurter Allgemeine Frankfurter Allgemeine Frankfurter Allgemeine
colour Zeitung Sonntagszeitung Kluge Köpfe Combination
... is shared by F.A.Z. and Frankfurter Allgemeine Sonntagszeitung and its Books and
Mon–Fri Sat Sun
Mon–Fri +
Sat + Sun
readers. There is hardly a Feuilleton in Germany that reviews more books, Cinema1 Sun
discusses more theatre performances, or covers the festival season in 1/1 page 27,690 28,730 25,870 51,950 52,960
more detail and gives more space to art exhibits.
1/2 page 18,480 19,290 14,810 32,300 33,080
Culture ads place their offers on the agendas of people with a passion corner / across
for literature, arts and music: More than one in five readers of F.A.Z.
1/3 page 14,430 15,290 10,440 24,130 24,960
and F.A.S. buy more than ten books a year (total population 9 percent); corner / across
66 percent are interested in the arts and culture scene (total population
40 percent). Advertisers in the Frankfurter Allgemeine are sure to reach 1/4 page 10,850 11,500 7,910 18,190 18,830
a target group that loves arts and culture. corner / across
1/5 page 8,700 9,210 6,350 14,600 15,090
9
corner / across
Arts and Culture2
1/4 page 17,090 18,110 12,460 28,670 29,660
corner / across
Corner tab
120 × 150 mm 6,380 6,620 5,220 11,250 11,480
120 × 120 mm 5,850 6,070 4,790 10,320 10,540
Closing and copy date:
F.A.Z. Mon–Fri: Previous day, 10.00 a.m., F.A.Z. Sat: Fridays, 8.30 a.m., F.A.S. / Combination: Thursdays, 9.00 a.m.
1
Ads by publishers, music labels and movie renters for audio-visual media, books and movies in the Feuilleton.
2
Ads by museums, galleries, concert organisers or art dealers for exhibits, auctions, vernissages and cultural
events in the Feuilleton.
Ad formats » see page 8
Source: AWA 2019
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information booking
Travel Advertising
The dream destination for communication F.A.Z. + Frankfurter
Allgemeine Sonntagszeitung
According to the 2019 tourism study, Germans are once again the Thu + Sun
undisputed champions when it comes to travel: About two thirds of Fixed formats, colour Placement Closing and copy date: Tuesday 9.00 a.m.
them went on holiday in 2018. The greatest travel enthusiasts among
1/1 page Standard 61,050
them get their inspiration on Thursdays from the travel page of the F.A.Z.
and on Sundays from the travel section of the Frankfurter Allgemeine 1/2 page across Standard 47,640
Sonntagszeitung. With reports, first-rate background pieces, smart tips
1/4 page corner / across Premium page 1 29,340
and service information for which the travel editorial office has received
Standard 24,560
several awards.
Bookings outside the travel section are charged according to the Rate Card Brand and image ads (» see page 6).
The travel section market is a prime destination for ads. This is where
advertisers reach the premium potentials: around 1.5 million readers are
interested in travel, more than 1.1 million are very willing to spend on
holidays, about 870,000 travelled by air last year, and nearly 400,000 love Ad formats » see page 8 10
to explore the world on cruise ships.
All rates in euro (€) exclusive value added tax
Premium Premium
page 1 page 1
Source: AWA 2019
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information bookingProperty Advertising
The home of success F.A.Z. + Frankfurter
Allgemeine Sonntagszeitung
The shared property market of the F.A.Z. and der Frankfurter Allgemeine Fri + Sun
Sonntagszeitung is the first address for ads involving real estate, building, Fixed formats, colour Placement Closing and copy date: Wednesdays, 6.00 p.m.
and living. Every Friday and Sunday, readers find profitable investments,
1/1 page Standard 64,950
new legal regulations, or scenarios for how we will live tomorrow. In
addition to these classic property topics, the “Living” section in the F.A.S. 1/2 page corner/across Standard 40,370
also offers an ideal backdrop for ads that make readers feel at home.
1/4 page corner/across Premium page 1 29,340
Standard 22,750
Ads in this premium environment reach an exclusive clientele: around
Bookings outside the property market are charged according to the Rage Card for Brand and image ads (» see page 6).
950,000 deciders of house or apartment purchases, more than 825,000 Digital extension of your ad on FAZ.NET upon request. We will be glad to advise you.
owners of single or multi-family homes, and about 1.3 million people who
are interested in the topics of living and interiors.
Ad formats » see page 8 11
All rates in euro (€) exclusive value added tax
Premium Premium
page 1 page 1
Source: AWA 2019
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information bookingBeruf und Chance For further formats please see special
Rate Card » Job Market
Environments for successful HR communication F.A.Z. + Frankfurter
Allgemeine Sonntagszeitung
According to the German federal employment agency, filling positions in Sat + Sun
one of the current problem fields took an average of 107 days in 2018. Fixed formats, Premium placement1 Closing and copy date:
More than ever, employers must be sure to present themselves where the colour Beruf und Chance Friday of previous week
best minds get their information: the Beruf und Chance section, which 1/1 page Standalone in the editorial 79,450
also includes the F.A.Z. Job market. This is where employer branding and environment
recruiting measures reach about 1.6 million people, more than half of them
1/2 page Standalone in the editorial 49,620
intensely committed to their professional success. Roughly half have across environment
completed a course of higher education, 28 percent currently hold
management positions. 1/4 page Standalone in the editorial 28,240
corner / across environment
Education providers are perfectly positioned in the F.A.Z. education
Sat + Sun
market at the end of this section. This is where they reach open-minded Fixed formats, Closing and copy date:
and motivated potentials: 971,000 people who are interested in colour Classified ads Wednesday, 4.00 p.m.2 12
professional training and education.
All rates in euro (€) exclusive value added tax
1/1 page Job market 39,720
Teaching & Research 35,750
1/2 page Job market 24,810
across Teaching & Research 22,330
1/4 page Job market 14,120
upright / across Teaching & Research 12,710
1/6 page Job market 9,450
upright / across Teaching & Research 8,510
Job ads (minimum size 1/8 page) are also published in the digital Job market of FAZ.NET for 60 days at no extra charge.
Bookings outside of the Beruf und Chance section are charged according to the rate card for Brand and image ads (» see page 6).
1
Rates for premium placements also apply to placement in a special topic. If premium placement in the F.A.S. is not possible
due to divergent section layout, the customer receives an equal or higher value placement in another section. Formats of more
than a quarter page must be coordinated with the publisher.
2
with proof Tuesdays 2.00 p.m.
Source: AWA 2019
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information bookingMillimetre rates For information on ad calculation » see page 21
Frankfurter Allgemeine Frankfurter Allgemeine Frankfurter Allgemeine
Zeitung Sonntagszeitung Kluge Köpfe Combination
Island ads und Basic rate, colour Mon–Fri Sat Sun Mon–Fri + Sun Sat + Sun
Island ads 86.40 93.90 80.00 161.40 168.70
Island ads Books and Cinema 1
34.60 37.60 25.00 57.80 60.70
Island ads Arts and Culture 54.40 59.20 47.00 98.40 103.00
Basic rate without standalone 17.80 19.80 16.10 32.90 34.80
Closing and copy date: F.A.Z. Mon–Fri: Previous day, 10:00 a.m., F.A.Z. Sat: Fridays, 8:30 a.m., F.A.S. / Combination: Thursdays, 9:00 a.m.3
Frankfurter Allgemeine
Kluge Köpfe Combination
13
Classified Ads Mon–Sat + Sun
All rates in euro (€) exclusive value added tax
b/w colour
Art market – Art dealers, auctions, galleries (Sat + Sun) 13.30 21.80
Closing date: Thursdays, 10.00 a.m.
At the movies (Thu + Sun) – 11.80
Closing date: Mondays, 6.00 p.m.
Travel – Basic rate commercial4 (Thu + Sun) 11.50 13.70
Closing and copy date: Tuesdays, 9.00 a.m.
Property standard (Fri + Sun) – 16.10
Closing and copy date: Wednesdays, 6 p.m.
Island ads must have a minimum height of 30 mm, property ads are standard 50 mm. Further minimum and maximum formats upon request.
1
Ads for publishers, music labels and movie renters for audio-visual media, books and movies in the Feuilleton.
2
Ads by museums, galleries, concert organisers or art dealers for exhibits, auctions, vernissages and cultural events in the Feuilleton.
3
For the products Technology & Automotive (issue date: Tuesdays) and Nature and Science (issue date: Wednesdays) the ad deadline is Tuesdays or Wednesdays of the previous week, respectively, at 3.00 p.m.
4
The rates listed above apply to cultural administrations, tourism associations, sanatoria, hotels, B&Bs, travel operators, tourist offices, passenger shipping, holiday homes/apartments commercial.
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information bookingSpecial topics
Relevant topics that
get people involved
The special topics of the F.A.Z. editorial office and F.A.Z. supplements
reach economic decision makers and interested investors as well as pri-
vate travel and culture enthusiasts. From editorial inserts on literature set
against the backdrop of the two large German book fairs, to special sup-
plements on mid-sized businesses, investment funds, new technologies
or energy – advertising in these environments addresses highly involved
target groups. They appreciate the high journalistic quality and relevance
of the content for their professional and private lives.
Premium Premium
page 1 page 1
Whether cross-media solution, extension of a print special, or as an exclu- 14
sive online supplement – the presence in the corresponding environments
on FAZ.NET is an ideal complement to an ad in a special topic.
An updated overview of special topics is available at
» www.faz.media/english/special-topics or contact your
» sales representative.
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information bookingSpecial ad formats/positions
Grand entrance for brands Ear piece (F.A.Z./F.A.S.)
Cover page
Half Cover + U3 + U4 (only F.A.S.)
2 x 1/2 page + 2 x 1/1 page
Flying Page (F.A.Z.)
4 x 1/2 page
With the ad specials and special positions in the
F.A.Z. and Frankfurter Allgemeine Sonntags
zeitung, advertisers take centre stage: whether
cinematic opulence with the 8-page super
spread ad or playful subtlety with an individually
tailored Flexform. More grand entrances are
guaranteed by banderoles or fragrances, neon
and metallic inks as well as the use of coloured
or transparent paper.
F.A.Z. Media Solutions will be glad to advise
advertisers on the many possibilities for staging
their ad in a unique way. The team develops 15
individual solutions to address specific target
groups and attract even more attention.
Find your personal contact at Superpanorama ad (F.A.Z./F.A.S.)
8 × 1/1 page (Mon–Sun)
» www.faz.media/english/team.
Further formats, rates, lead times and placement options upon request.
Certain formats require approval by the publishers.
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Brochure inserts solutions information bookingBrochure Inserts
Print Run
F.A.Z.: 237.934 copies
F.A.S.: 241.598 copies
Targeting specific areas with inserts IVW III/2019
Brochure inserts in the F.A.Z. and the Frankfurter Allgemeine Sonntags-
zeitung in the full or subscription circulation have the attention of
premium potentials all over Germany. They can also be targeted at Hamburg
specific areas: by Nielsen regions, federal states, metropolitan areas (see
map at the right) or as partial insertions for subscribers only. This makes Bremen
quick and specific target group saturation possible. The high proportion
Berlin
of subscriptions and individual sales guarantees great contact intensity Nielsen 1
for the inserts.
Hannover
Upon request, the Media Solutions team will go beyond the mere
insertion service and take care of the entire design and production of a Nielsen 2 Nielsen 5–6
brochure for you. For detailed information on formats and technical
requirements please » see page 22.
Rhine-Ruhr 16
All rates in euro (€) exclusive value added tax
Nielsen 7
Frankfurter Allgemeine Frankfurter Allgemeine
Zeitung Sonntagszeitung
Rhine-Main
Nielsen 3a
Rates* for total print run Mon–Sat Sun
Up to 25 g 140 ‰ 145 ‰ Nielsen 4
Up to 30 g 144 ‰ 149 ‰
Up to 40 g 154 ‰ 159 ‰ Stuttgart
Up to 50 g 164 ‰ 169 ‰
Nielsen 3b Munich
Each add. 10 g 10 ‰ 10 ‰
*
All rates without discounts. Higher weights upon request.
Partial insertion: Rates, regions and print runs upon request. Minimum insertion: 50,000 copies.
Inserts circulation: The current insert circulation is conveyed with the order confirmation – also for partial insertions and the individual print locations. Quarterly variations of circulation are possible.
The actual circulation may therefore differ from the value listed in the order confirmation. The current circulation figures can be obtained from the respective department
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Brochure inserts solutions information bookingDigital Editions
The news in digital editions
The print media of the Frankfurter Allgemeine are also available as digital
editions for mobile target groups: The E-paper corresponds to the print
product and is available at the F.A.Z. Kiosk. In addition, the multi-media
versions offer attractive environments, optimised for all devices. These
digital versions compel readers: They give the digital editions an average
score of 1.9.1 Full Page ads hit their mark with interested potentials –
whether prominently placed on page 2 or topic-related in the sections.
When booking package offers, advertisers can take advantage of
attractive special rates.
The service package includes:
• fixed placement for one week in the chosen medium 17
• documentation with extensive reporting
All rates in euro (€) exclusive value added tax
(Ad Impressions, clicks, click rates)
Full Page Ad (upright / across) Digital F.A.Z. and F.A.S. Digital F.A.Z. Digital F.A.S.
Placement Number of ads Rate Number of ads Rate Number of ads Rate
Premium page 2 7 13,650 6 9,780 1 5,000
Section Standard 7 12,460 6 8,490 1 5,000
Weekly sections 2
2 2,000 – – – –
1
User survey digital subscribers 2018, 1,069 respondents
2
Beruf und Chance, Technology & Automotive, Travel, Nature & Science, Property/Living (Minimum booking period: 4 weeks)
Different rates apply to full page ads for publishers, music labels, movie renters as well as museums and galleries in the Feuilleton. Information upon request.
The minimum booking volume is 3,500 Euro.
Ad specials Communication Publisher Contacts and
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Brochure inserts solutions information bookingCross-media campaign
Innovative and tailor made F.A.Z. Media Solutions for HSBC
Digital: Content hub with 9 articles including integration of the info graphic and a video
F.A.Z. Media Solutions works with advertisers to develop creative produced specifically for this purpose.
cross-media appearances, and implements all of the measures for you – Print: Half-page info graphic and two 1/5-page advertorials in the F.A.Z.,
from planning to production all the way to release. as well as a brochure with the content of the content hub.
A case study: For HSBC, F.A.Z. Media Solutions highlights the emerging
ASEAN market. To do so, the region’s high potential for European
companies is presented in the credible quality environments of the
Frankfurter Allgemeine.
Ad series
in the F.A.Z. Longform formats
and F.A.S. on FAZ.NET 18
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information bookingAdvertorials
Communicate smarter
... with advertorials in the media of the Frankfurter Allgemeine: This is
where advertisers score with sound content and position themselves as
experts in their fields. F.A.Z. Media Solutions offers ...
• implementation with one partner: From conceptualisation to texts,
images, illustrations, and layout, all the way to publication, F.A.Z. Media
Solutions delivers a professional solution entirely to your specifications
• expert competence: A personal advisor and a team of specialist editors
and designers support advertisers with the creation of their advertorial
and the perfect integration into the media.
• more attention in credible environments: Thanks to its native design, the 19
advertorial is met with greater reader interest. Relevant content in quality
media offers added value – and is received more intensely.
For more information and best cases please see » www.faz.media oder
» www.manufaktur.media (only in German). Feel free to contact us for an F.A.Z. F.A.S.
individual consultation and detailed proposal.
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information bookingManufaktur
Tailor-made ideas for your
communication
Discover the “Manufaktur” principle of F.A.Z. Media Solutions: individual
solutions for the highest standards. F.A.Z. Media Solutions develops
innovative solutions with all-round service and intensive consulting for
advertisers and agencies. The experts of the Manufaktur offer customized
service packages consisting of idea, concept, graphics, text, programming,
shooting, film production, and success monitoring.
From advertorials and info-graphics to digital storytelling and branded
content, all the way to events and ad specials – these tailor-made solutions
put brands at the very top of the agenda with prime target groups. 20
F.A.Z. Media Solutions ...
• offers ideal conditions for your strong content marketing: The Frankfurter
Allgemeine compels with credible journalism and highest standards.
• uses all communication channels from print and digital channels to
high-profile event formats.
• analyzes markets, target groups, and brands based on individual
requirements, and develops cross-media communication programs
tailor-made to suit the customer’s needs.
• is a one-stop partner for implementing the solutions: with a team of
communication and content experts, market researchers, events
specialists, graphic designers, web programmers, photographers,
film makers, and illustrators.
Discover exciting cases at » www.manufaktur.media or simply
contact us directly.
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information bookingDiscounts and ad calculation
Discounts Ad calculation
Island ads
Frequency discount Euro discount
mm rate × ad height in mm × number of text columns
quantity discount rate from discount Type area (w×d): 371 × 528 mm
6 ads 3% 100,000 3% Individual placements and combinations like Island, Corner, Partial Page
12 ads 5% 200,000 5% and Panorama ads outside of the classifieds are calculated according to
the rate card for Brand and image ads (» see page 6).
24 ads 7% 300,000 7%
400,000 9%
Ad section Editorial section
Only one discount scale can be applied. Divergent discount terms for particular ad formats (see respective rate card). Column width 8 columns à 45 mm 6 columns à 57 mm
Discounts do not apply to inserts.
1 column 45 mm 57 mm
21
Ads placed in the F.A.Z. Kluge Köpfe Combination (F.A.Z. and Frankfurter 2 columns 91 mm 120 mm
Allgemeine Sonntagszeitung) can only be run in the same week. The ad in
All rates in euro (€) exclusive value added tax
the F.A.S. therefore appears on either the Sunday before or the Sunday 3 columns 138 mm 183 mm
after the F.A.Z. publication date. The discount of the Kluge Köpfe 4 columns 184 mm 245 mm
Combination cannot be applied to premium placements and is only valid
5 columns 231 mm 308 mm
for the listed page formats (» see page 7).
6 columns 277 mm 371 mm
7 columns 324 mm
8 columns 371 mm
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information bookingTechnical data For more information on technical specifications
please contact your » sales representative
Technical data Technical Information Inserts
Printing method: Offset, consistent four-colour printing Format: min. 105 × 148 mm (DIN A6)
(Process standard newspaper printing ISO 12647-3) max. 280 × 390 mm folded (fold on the long side)
Screen: 48 lines/cm Booking deadline: 10 days before insertion date
Image resolution: Colour/grayscale images: 240 dpi Insert shipping: Frankfurter Societäts-Druckerei GmbH
Line art: 1270 dpi Druckzentrum Mörfelden, Warenannahme, Tor 1, Industriegebiet
ICC profile: „WAN-IFRAnewspaper26v5“ Kurhessenstraße 4–6, 64546 Mörfelden-Walldorf
Min. font sizes: positive 6 pt Pressedruck Potsdam GmbH, Abt. Weiterverarbeitung
negative 8 pt Friedrich-Engels-Straße 24, 14473 Potsdam
screened 12 pt Süddeutscher Verlag Zeitungsdruck GmbH, Weiterverarbeitung
Min. line sizes: positive 0,5 pt Zamdorfer Straße 40, 81677 München
negative 1 pt The amount of insert copies to be shipped to each printing plant will be indicated
Data format: PDF/X-1a in the order confirmation.
Delivery free of charge no earlier than 8 and no later than 3 work days before the insertion date. Advertising
Data delivery material must be sorted. Required information on the delivery note: publication for the insertion “F.A.Z.” or
“F.A.S.”, issue date, customer ordering the insert, insert title/design or item number, sender, sender’s contact 22
E-mail: media-solutions@faz.de
person, total quantity of the delivery, number of palettes/quantity per palette.
If you have any questions on supplying materials for print, please contact us
Monday through Friday from 8.00 a.m. to 6.00 p.m. at +49 69 75 91-11 45. Technical requirements for inserting third party brochures
Ads can also be submitted through the Online Booking System OBS: For unfolded inserts (single sheet, min. DIN A4) the weight of the paper must be at least 130 g/m². With lower
» www.obs-portal.de weights, the insert must be folded once. Fanfolded inserts, round and oval formats, and embossed inserts
cannot be inserted.
Other terms
• Final approval of publication is granted no later than 1 week before publication if a binding sample is
provided.
• Exclusion of competition cannot be guaranteed. The publisher reserves the right to accept multiple
insertions.
• Last cancellation date: 10 days before publication.
• Inserts may not resemble the newspaper in layout and print.
• The publisher will distribute the insert with due care and diligence. Up to 3 % false deliveries or losses are
considered normal.
• Inserts may not contain third party advertising.
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information bookingPublisher information
Publisher Frequency of publications Agency commission
Frankfurter Allgemeine Zeitung GmbH Daily, except bank holidays The agency commission is 15 % and only granted to
Postal address 60267 Frankfurt am Main F.A.Z. Mondays to Saturdays, F.A.S. Sundays registered advertising agencies.
Office address Hellerhofstraße 2–4
60327 Frankfurt am Main Place of publication Box number charges (VAT not included)
Frankfurt am Main Collection by advertiser: 4.30 €
Head of Advertising Markets & Media Solutions Delivery inside Germany: 12.50 €
Ingo Müller General terms and conditions Delivery abroad: 13.50 €
Telephone:: +49 69 75 91-13 14 » www.faz.media/english/rate-cards Airmail delivery overseas: 21.00 €
E-mail: i.mueller@faz.de
Note on pricing information Technical details and data delivery
Order registry » see page 22
All prices in this rate card are presented in Euro (€)
Telephone:: +49 69 75 91-33 44 and do not include currently applicable VAT.
E-mail: media-solutions@faz.de
Bank accounts
Trade registry
Postbank AG, Frankfurt am Main
HRB 7344, Local court Frankfurt am Main BIC: PBNKDEFFXXX 23
IBAN: DE73 5001 0060 0105 9766 05
VAT-ID No.
Commerzbank AG, Frankfurt am Main
All rates in euro (€) exclusive value added tax
DE 114 232 723 BIC: COBADEFFXXX
Tax-ID No. IBAN: DE43 5004 0000 0589 8200 00
045 227 77055 Deutsche Bank AG, Frankfurt am Main
BIC: DEUTDEFFXXX
Internet IBAN: DE61 5007 0010 0092 7046 00
» www.faz.media/english Terms of payment
ZIS-Numbers All rates/invoices are in Euro (€).
Invoices are payable on receipt, 2 % discount for payment in advance
F.A.Z.: 100 130
or participation in the direct debit procedure. In the event of default in
F.A.S.: 102 781
payment or deferral, the publisher reserves the right to request
payment in advance for new advertisements.
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information bookingFrankfurter Allgemeine More Information at » www.faz.media/english
Media brand for top target groups
24
Frankfurter Allgemeine Frankfurter Allgemeine F.A.Z. Magazin – F.A.Z. Quarterly – FAZ.NET –
Zeitung – the daily paper of Sonntagszeitung – at home the most beautiful inspiration and impulses F.A.Z. Metropol – quality journalism any
top performers with the top performers pages of F.A.Z. for the world of tomorrow business in Rhein-Main time and anywhere
F.A.Z. Podcast F.A.Z. Einspruch F.A.Z. Digitec F.A.Z. Wissen –
für Deutschland der Podcast
F.A.Z. Essay F.A.Z. Bücher F.A.Z. Am Tresen Wie erklär ich‘s
F.A.Z. Digitec – all there is Gesundheit meinem Kind
FAZ.NET app – F.A.Z. Der Tag – to know about digitalisation
always soundly informed, the key news of the day and technology from the world F.A.Z. Einspruch – all about
with personalisation function in an app of the F.A.Z. state, law and taxes F.A.Z. Podcasts – audio on demand for mobile target groups
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information bookingFrankfurter Allgemeine
Cross Media Brand Reach
13.8 million users per month
Other Print Media
F.A.Z. Quarterly: 60,000 copies
25
F.A.Z. + F.A.S. FAZ.NET m.faz.net + F.A.Z. Apps Print run
3.4 million + 3.9 million + 6.5 million F.A.Z. Metropol: 20,000 copies
Distributed circulation
Print + Online Print + Online + Mobile/Apps
= 7.3 million = 13.8 million
Source: b4p 2019 I, Readers per month/Users per month (print data refers to a 30-day month with 26 F.A.Z. editions and 4 F.A.S. editions), net-reaches
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information bookingWe are always at your disposal.
Telephone: +49 69 75 91 – 13 44 / –12 98
E-mail: international-sales@faz.de 26
You can find your contact person at
» www.faz.media/english/team
Ad specials Communication Publisher Contacts and
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inserts solutions information bookingYou can also read
