NEWS WELCOME - Carrfields
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NEWS WELCOME TO OUR SECOND ANNUAL WINSEED NEWSLETTER. The updates below encapsulate our journey over this last year, including key highlights and challenges we have faced as a business. We hope you enjoy reading this newsletter, and thank you for being a part of our journey.
NEW ZEALAND
business internationally that they Our teams continue to strive for
are ready and certainly need to excellence, always looking for
travel again, Winseed included. ways to improve our products
We hold hope that 2022 will and services to our customers.
allow us to reconnect in person We have some exciting
once again. developments in our R&D
programme, which will continue
Our business is generally tracking
to bring our newly bred hybrids
along well, supported by good
to the market. Additionally, our
agricultural commodity prices
seed processing facilities have
and consumption. Increasing
recently received a boost to
Thankfully, most of our operations seed production costs (owing
enhance our seed treatments and
have continued as usual despite to higher farming input costs
packaging. We have also invested
the ongoing inconveniences of and high Ag commodity prices)
in a custom-built CRM and
COVID restrictions.
sales contracting
Although we in New
app, which will
Zealand can say we OUR TEAMS CONTINUE TO STRIVE FOR further support our
have been lucky
EXCELLENCE, ALWAYS LOOKING FOR customer & sales
compared to many
WAYS TO IMPROVE OUR PRODUCTS teams. Our Winseed
other parts of the
team continues to
world, over these AND SERVICES TO OUR CUSTOMERS.
grow as we invest
recent months,
in the future of our
talking to customers
business which aims
worldwide, it seems as though and freight issues are the key
to add value to farmers. You can
many of you are now enjoying challenges we face. Freight and
read more about this in a section
freer travel movements than us. global logistics have deteriorated
further on about our people.
Earlier, we saw here that getting over the last 12-months, with
the population’s vaccination rates sailings to and from NZ being Finally, I want to say a special thank
to a minimum of 90% had given reduced and, in some cases, you to all our clients and team
our government the confidence costs being 3-5 times higher members for your continued
to allow the borders to reopen. than the prices of previous support and cooperation in
However, with the latest onset years. In India, our operation was these volatile times.
of Omicron threatening to cause impacted earlier this year as they
further disruptions, there is still Thank you,
experienced a severe wave of
uncertainty on what the future COVID-19 through the country,
holds. There is a clear signal from resulting in strict lockdowns and
those companies here who do Tom Sherratt
generally more uncertainty.
Winseed General Manager
SUPPLY CHAIN & SHIPPING
Since 2020, It has been a very coupled with the extended may subside as international
difficult time for our global supply working time of these vessels, travel resumes. This will only offer
chains. The COVID-19 pandemic we then saw pricing for shipping
a small reprieve, therefore, we
has wreaked global havoc, with containers increase on average
multiple lockdowns continuing by around 60%. This increase would like to take this opportunity
to slow or even temporarily stop applied to all trade lanes, with to ask that order requirements
the flow of raw materials and some shipping lines deeming it for 2022 be communicated to us
finished goods to market. not feasible to service certain
as soon as possible. Our team are
routes at all.
As many of the initial lockdowns working hard to ensure that we
lifted, the demand for global, con- From a New Zealand perspective,
have bookings with the shipping
tainerised shipping skyrocketed to we were also heavily affected by
lines in place at least two months
unprecedented levels, and ship- the strike action on Australian
ping companies were left unable Waterfronts. This action prior to the expected departure
to keep up with booking demands significantly delayed vessels on date. We also speak with our
and infrastructure availability. their southbound calls, inflicting
shipping companies daily to
even more schedule volatility.
Operational constraints and ensure delivery timeframes are
labour shortages on most Air freight capacity to and
upheld as best as possible.
waterfronts, coupled with from New Zealand has also
pressures on available land- been extremely restricted, We want to take this opportunity
side services such as trucking with the limited capacity only
to thank you all for your support
operations, saw vessel layover being available at 4-6 times the
and transit cycles extend to standard cost, further increasing and understanding during what
timeframes never seen before. demand for containerised has been a very challenging year,
shipments. and we look forward to working
Our main trans-shipment hubs
in Singapore, Brisbane, Tanjung Unfortunately, for 2022, we closely with you on your 2022
Pelepas and Tauranga (the are expecting no fundamental deliveries.
main New Zealand exporting changes apart from the fact that
port), were struck with severe air freight cargo capacity issues
congestion. Vessels and
containers were unable to be
processed for many weeks, if at
all, in some cases.
Governed by this very imbalanced
supply and demand model,
INDIA
Augustin on his trip to India.
In August, Winseed’s India team business is quickly catching up the markets of Madhya Pradesh
got together for the first time for lost time with several of our and Tamil Nadu.
in over 1-year, due to COVID leading products now placed in the
restrictions, to hold their annual market for the rabi and summer In November, Augustin Thieffry,
awards meeting. Fifteen awards sowing seasons. Beetroot, okra, Winseed’s advisor based in France,
were presented, recognising top cucumber, watermelon, peas and visited our India operations.
performers across all aspects radish remain our top-performing He travelled throughout the
of the operation. Although the products throughout India. Our country to meet with customers
challenges of COVID earlier this carrot hybrids and beetroot also and saw our brand and product
year had our operation at a near showed impressive results in their performance first-hand in the
standstill for several months, the first year of commercialisation in market.
The Winseed India team at their annual awards meeting.
RESEARCH & DEVELOPMENT CARROT BREEDING SALES APP NEW AUTO PACKING LINE Our hybrid carrot crossing and Beginning in 2022, our sales Our new automatic packing wider breeding programme teams will be using our new, machine was recently installed is progressing well. We have custom-built sales App, which at one of our office locations, 18 new experimental crosses includes a CRM system and Woollen Mills Drive, in New this year, which will be hand- enables more effective sales Zealand. This machine packs harvested in March 2022. Our and supply chain planning and carrot and beetroot seeds into team will evaluate the harvested management. Customers will our branded pouches which product and have initial results see a slight format change are then distributed across the during the second half of 2022. in our contracts once this is globe. Beyond this, we have recently implemented. increased our activity and investment in breeding carrots and beetroot, creating prenatal lines for the next generation of Winseed hybrids.
OUR PEOPLE To support Winseed on its growth path, we have recently strengthened our team with the following appointments: STEPHEN TAIT SHARON BRADFORD GEMMA WILLIAMS Supply Chain Manager Logistics Administrator Key Accounts Manager Our supply chain operations We welcome Sharon Bradford Gemma Williams has recently have been strengthened with to the Winseed team. Sharon been promoted to support Stephen Tait joining the team. has been promoted from within our business in the areas of As Winseed continues to the Carrfields Group where she sales, order planning and experience a strong period of has been employed over the customer service. Gemma growth, Stephen brings a deep past 13-years. Sharon brings a has had a lot of experience understanding of our products high level of attention to detail in logistics and customer and how they move through the and a keenness to support service. She is looking supply chain from production our shipping operations as we forward to interacting through to our customers to deliver our products to over 40 directly with many of our team. destinations around the world. our key clients. HAPPY HOLIDAYS As Christmas nears and the end of the year is upon us, we all are glad for some time to relax and refresh. Winseed will be closed from 24 December, 2021 until 6 January, 2022. For any urgent issues, please ring either Tom Sherratt on +64 27 538 2676 or Gemma Williams on +64 27 240 1774. Last but not least, at this time, more than ever, our thoughts are with you and your families over the holiday season. After not one but two long and challenging years since COVID has changed our everyday lives, we hope you find peace, happiness and joy spending time with family and friends while ringing in the new year. Wishing you a very Merry Christmas and a Happy New Year.
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