New building An update - High contact count - MPE-Garry GmbH
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Issue 51 04 | 2021 New building An update High contact count M16 connector Anniversary 10 years of binder Sweden
COMMENT EDITORIAL Time for change Looking forward Change marks the beginning Dear reader, of something new. Orders have been very strong in 2021, which meant that staff who had seen their hours cut brought back to full-time duty. This gives us courage and confidence to continue on our charted course. The current situation demands that changes be made that have an impact on our everyday Sadly, we remain subject to the restrictions imposed due to lives, on our work, on how we spend our leisure time and on us personally. Covid-19 both in our personal and professional lives. We have systematically adopted measures designed to protect our Every change comes with a new set of challenges, which forces us to step outside our comfort employees’ health. Among others, we procured 15,000 self-tests zone. This requires an active effort on our part. before the German government issued a mandate requiring companies to do so (see page 10 for more information). We believe in the importance of change. Change is necessary in order to grow and develop, and we have to be open to it. We are making excellent progress in moving staff into our production and logistics centre at the Neckarsulm site. Several On that note! departments have already begun working at the new building, whose unique design makes it an architectural highlight on Marketing Rötelstrasse in Neckarsulm. Another story that will be covered in this issue of verbinder is the 10th anniversary of binder Sweden. We’ll also be reporting on our M16 connectors and the central role social media plays at binder. Finally, you can also find a fantastic interview with binder USA in this edition. The verbinder Your opinion counts is also online Let’s work together to meet the challenges that lie ahead. We are often to suggestions, ideas and Missed the last issue of the verbinder? No every form of criticism – both positive and problem – the digital edition brings the negative – because it is only by keeping magazine’s topics to your smartphone, a dialogue going that the verbinder will Happy reading! tablet or PC. keep its dynamic quality. Kindest regards, www.binder-connector.com/de/ So be brave and tell us what you think news-presse/kundenmagazin- of the verbinder: verbinder marketing@binder-connector.de Markus Binder Tel. +49 (0) 71 32 325-302 General Manager 3
CONTENT CONTENT Content Injection moulds Improved plastics production Issue 51 22 New building An architectural M8 cable connector highlight Reliable EMC 06 18 Social media Coronavirus pandemic Far more than just To a job well done a trend 10 30 Tool making MPE-Garry M16 connector Laser welding binder USA Warehouse binder in figures High number of contacts at binder Pure identification optimisation A current overview 12 24 32 40 46 Production M12 A connector Moving to the new Apprenticeships at binder binder Sweden binder cable assemblies 02 Comment Flexible hybrid solution binder building A prime example Major anniversary Success with EFQM 16 20 28 36 42 03 Editorial 47 Abbinder 47 Credits 4 5
NEWS Outstanding eye-catcher The ceremony to mark the start of construction on the new building going up at binder headquarters in Neckarsulm was held on 29 March 2019. Since then, several departments have started work in the new production and logistics centre. Keep reading to find the latest news, learn what steps are planned and discover special features of the new building. Text Patrick Heckler ‘I’m very exciting that we were that the new production and Status update bay warehouse with shuttle floor of the new building was siderations in the design of able to complete the first logistics centre bring: ‘The has been installed. completed in late April (read the new building. binder re- phase of construction more new centre will improve the In the first phase of construc- more on page 20). That means cognises its responsibility to or less on schedule despite workflows and processes at tion, a 14,097-square-metre Moving into the new building 11 departments with a total reduce the amount of green- Covid-19,’ states Markus Bin- our company now and in the building, measuring 65.6 me- was a complex undertaking staff of around 300 are now house gases it generates in der, General Manager of the future. It will make us more tres long, 68 metres wide and since we had to ensure a working there. production and is committed binder group, adding: ‘My competitive while also being 26 metres high, was comple- smooth transfer with no dis- to prioritising the issue. An deepest gratitude goes out to an architectural highlight that ted. In late 2020, the logistics ruptions to production. The Smart energy concept intelligent room and process everyone who helped make helps clearly position us as a and dispatch units began task was completed to great cooling system as well as this happen.’ In follow-up, he company.’ working in the ground floor, success. Transfer of produc- Sustainability and environ- mechanical ventilation of the describes the advantages where a 27-metre-tall high- tion from Plant 2 to the first mental aspects were key con- entire office and 6 7
NEWS NEWS production space were some Having the administrative To match the impressive ex- of the items considered when operations physically – not terior, the interior of the buil- drawing up the plans for the just metaphorically – so close ding set new standards, with building. The use of sustain- to production means more high-quality materials to go able building materials and efficient processes. along with a sleek design. rollout of digital processes Ultra-modern offices with also help make binder more a High-quality architecture well-designed ergonomic more environmentally friendly workstations are complemen- company. The impressive modern de- ted by innovative production sign of the building’s exterior facilities and stylish common This is great for the environ- catches your eye immediately. areas. In short, the design of ment and for staff who now A total of seven custom-ma- the new centre reflects the work under better conditions. de sails, each one 20 metres unique commitment to quality There are a number of ad- tall, were affixed to the glass of the binder brand as well as high-quality architecture, is vantages first and foremost façade of the building, adding the dynamism and innovati- a clear signal by binder and for production employees, a new architectural highlight veness of the company. helps set the company apart thanks to improved lighting to Rötelstrasse in Neckarsulm. in a crowded marketplace. and air quality as well as The future looks bright The first obstacles have been a quiet work environment. The Binder family came up overcome and the first mi- with the basic concept for Now that the first departments lestones reached, with many the distinctive façade. ‘Our have moved into the new more to follow. main factory on Rötelstrasse building, other key milestones is essential in shaping how we are to follow in the months are viewed as a company. It to come. This summer, the was therefore really important new canteen, located on the for us to have an architectural second floor of the structure, design that is both unique and will be ready for use, with a individual,’ reports Kim Binder. total capacity of 150. Fresh The building’s glass faça- meals will be provided by an de is the creation of Vollack, outside catering firm. When a company specialised in the canteen opens, the times methodical building design for lunch breaks will be ad- concepts. Features like the justed, and a shift system will perforated steel sails affixed be introduced. The second to the front of the structure floor will also feature a green make the building stand out. rooftop deck with seating ‘From day one, we shared a options as well as a workout common vision on what the room that will be available building should look like – and for use starting this summer. this really played off,’ states Kim Binder. The new building, which combines sustainability and 8 9
NEWS NEWS Thermometers that are used to binder has adopted a broad require all persons to wear an check a person’s temperature range of measures. Here are FFP2 mask when on company before he or she receives the just a few examples to illustrate property, which was another Covid-19 vaccine is another this. A Covid-19 plan, which step that proved highly ef- such example. ‘Our emplo- set out rules of conduct and fective in reducing the risk yees and I are proud that our provided employees with a of infection. Markus Binder products could play a role in list of contacts, was already believes the crisis manage- fighting Covid-19,’ says Markus in place in late March of 2020. ment policies adopted by Binder, General Manager of The hygiene concept drawn the family-run business will the binder group. He firmly up by the company includes continue to bear fruit. ‘The believes that one thing made the procurement of a large health of our employees is this all possible: ‘The strong quantity of hygiene products, our top priority. Over the past sense of team that sets us regularly updated notices and months, we did not panic and apart as a family company a new policy to allow emplo- took considered action, which makes it possible for us to yees to work from home with is something we will continue take on this role.’ the aim of reducing the risk of to do.’ To a job well done infection at the office. Along Effective measures with this, binder was one of the first companies to offer With 1,000 employees at the free rapid antigen tests to its Neckarsulm site, it should staff from November 2020. Up come as no surprise that there to 117 such tests were carried The first verified case of Covid-19 in Germany was reported on 27 January 2020. Less than two were a few isolated cases of out by trained professionals months later, the first lockdown was imposed on 22 March. This article outlines the measures Covid-19 at binder. The checks at the Neckarsulm site daily. In binder has taken to protect employees’ health and reveals the role the company’s products we carried out caught these addition, binder was early to had in helping to treat Covid patients. quickly, however. ‘In some case, we were able to start Text Patrick Heckler contact tracing immediately and ensure a fast flow of in- Hygiene products procured formation to halt the spread September 2020 until April 2021 and guarantee safe working Covid-19 has brought public fighting Covid-19. On the flip Strong sense of team as conditions for our employees 50.320 medical face masks life to a halt for more than a side, we face the challenge of crucial ingredient at all times,’ reports Kristina 35.800 FFP2 masks year now, and it’s changed the providing the best protection Bitz, HR Director (K-PW) and 15.000 Covid-19 self-tests way we live and act. The pan- possible to our employees by Medical technology accounts official in charge in Covid-re- 6.300 medical gloves for Covid-19 tests demic presents challenges adopting proper measures for roughly 15 per cent of the lated matters at binder. ‘It 4.100 tongue depressors for Covid-19 tests for each of us – and for com- and making smart choices. binder group’s total revenue. is incumbent on each and 2.800 rapid antigen tests panies like binder, too. As an The connectors it makes are every one of us to exercise 1.200 disposable gloves essential manufacturer and deployed in respirators and responsibility to ensure the 700 lab coats for Covid-19 tests supplier of connectors used infusion pumps, which are measures are effective. It’s 120 bottles of hand disinfectant in the medical field, binder’s two key pieces of equipment a matter of solidarity and 90 bottles of surface disinfectant products play a vital role in used in the medical field. respect for others.’ 10 11
SALES SALES M16 connectors M16 connectors were originally designed to meet the requi- rements of Deutsches Institut angled connectors terminated by soldering, with screws and crimp. Pre-moulded cables antenna line devices in the wireless industry. The perfect solution for für Normung (German Institute for Standardisation) that de- fined the standard for circular are available and the options are as equally comprehensi- ve when it comes to the pa- binder’s Series 423 and 723 M16 connectors, for examp- le, are available in 8-pin DIN applications that need connectors for analogue audio signals. These were used widely for many years and commonly nel receptacles with front or rear fastening as standard for solder bucket versions and variants, of which four to five contacts are used. The pro- ducts are AISG C485 compliant high pin counts known throughout the audio industry and to the consumer as DIN connectors. front-fastening for dip solder and pre-terminated flexible PCBs. and available as male and female shielded cable and panel mount connectors. The connectors, which can be used High pin count and protection This connector style, along with for all wireless networks, meet From its early beginnings in the audio industry more than 50 years ago – in fact the M16 up to IP68 the benefits of rugged design the requirements for protection connector was the first connector system binder manufactured – today’s M16 connector with good environmental re- class IP68 when connected, is very much a “go to” connector solution for a huge variety of indoor applications. Thanks “Although still available in its sistance, have seen the M16 offering maximum reliability mainly to continuous development and refinement, the M16 connector is now the ideal choice original unshielded IP40 DIN for- become widely used in instru- even under extreme external for specifiers looking for a cost effective, robust screw locking connector that can accommo- mats, the latest M16 connectors mentation, measurement and conditions. date as many as 24 contacts – with or without EMI shielding. are far removed from the early sensors for indoor use where audio versions,” says Sascha there is a need for a higher pin Data transmission up to Text The Editorial team Döbel, binder’s Product Mana- count than is offered by M8 10Gbits/s ger for M16 connector systems. and M12 sensor connectors. “Driven by market demands Other applications include One of the latest additions to for lower contact resistance, pneumatic controls, gas and binder’s M16 offering is an X – higher pin count and improved pressure measurement, tor- coded connector capable of levels of protection, today’s que sensors and motor speed handling the data speeds de- M16 connectors are capable regulators. manded by today’s sensor-ba- of accommodating between sed automated production two and 24 contacts. They Suitable for 5G roll out facilities. Data transmission are mainly housed in metal figures are up to an impressive bodies, with or without shiel- The latest applications for M16 10Gbits/s. ding from electromechanical connectors include the impen- interference (EMI) and providing ding roll-out of 5G networks The combination of a high pin international protection up to where binder’s AISG-compli- count with the compact size IP67 or IP68 for certain versions,” ant connectors are designed of nominally 18.5mm diameter adds Sascha Döbel. to provide high international and 60mm in length means protection for selected out- M16 connectors offer an excel- Versatility of application is door installations. The AISG lent alternative to more ex- assured as a range of alter- (Antenna Interface Standards pensive connector systems. natives are available for cable Group) defines standards for Special short versions and mounting with straight or right- the control and monitoring of right-angled versions with 12 13
SALES a height of only 37mm mean To sum up binder’s M16 pro- M16 can be used in applications duct offering, Sascha Döbel where space is very tight. comments “At binder we have found that the flexibility pro- M16 connectors accommo- vided by our comprehensive date cables ranging from 4.0 range of M16 connectors with to 10mm diameter, are rated the seemingly endless options to 250V and can withstand an at relatively low cost compared ‘binder strives to impulse voltage up to 1500V, to other connector systems, with current handling of up to has led to its popularity con- 7A (at 40ºC). With increasing tinually increasing and its ap- develop customer- requirements from equipment plication range has extended manufacturers for shielding remarkably from the humble against EMI more applications 1960s microphone to the latest specific solutions for now require shielded cable communications and security systems with the requirement systems that touch us all.” for connectors with good shiel- circular connectors ding characteristics. For opti- mum results 360º shielding is required and this is achieved in the automation, by integral shielding rings, providing a high attenuation over a large frequency band. industrial and medical field.’ Mission statement Unparalleled reliability – even under extreme outdoor conditions. 14
SALES SALES binder creates flexible hybrid solution The versatility and flexibility can be processed in modern of the new hybrid connectors reflow processes. for complex applications makes them ideal for applica- tions in industrial indoor and Practical application and outdoor areas where both further development of the power and signal transmission offer New is needed in the smallest of spaces. In addition to sen- The connector has been spe- sors, actuators and camera cifically designed for deman- M12-A connector systems, this also includes ding outdoor applications. motors, drives and control When mated, the connectors systems. protect to IP67 and the ope- combines power and rating temperature range Current and signal properties is -25°C to 85°C. The screw connection of the M12x1 stan- signal contacts The first available versions dard thread is made of stain- feature nine contacts – two less steel although an optional gold-plated current contacts plastic version is available. rated to 12A at 63V and seven gold-plated signal contacts binder is also announcing rated 0.5A at 12.5V. The power a connector variant with six binder announces the first models in a new range of overmoulded M12 A-coded connectors. conductors are inserted in a contacts among the other Its hybrid design means the single-cable solution contains both power and signal contacts. cable connector moulded models that will soon follow. with polyurethane (PUR) and This combines two current Text The Editorial team feature a cross section of contacts – up to 16A – and 0.75mm2 (AWG 18). The signal four shielded signal contacts transmission conductors are for data transmission. This 0.14mm2 (AWG 26). enables future DC applica- tions with power requirements As standard, the new connec- of up to a maximum of 1kW tors are supplied with 2m and with simultaneous data and 5m cables although connection up to 100Mbit/s. custom cables lengths are also available from binder on request. For PCB applications, Designed for the connection to the printed circuit board is implemented demanding outdoor using dip soldering technology (THR) for the power contacts applications. and SMD technology for the si- gnal contacts. The connectors 16 17
SALES SALES A new type of M8 circular connector The newest version of the M8 The rated voltage and rated “With the continuous further cable connector is among the current differ depending on the development and expansion expands the binder portfolio smaller sizes in the constantly number of pins. The 3-pin and of circular connectors, even for expanding binder range and 4-pin versions offer 60V and the smaller sizes such as M5 or increases binder’s presence 2A up to 4A, depending on the M8, we are very well positioned into application areas whe- conductor cross-section. The in the areas of factory auto- Reliable EMC with re size and performance will constantly increase in the fu- ture. In addition to the basic 6-pin and 8-pin designs can handle up to 30V and 1.5A. The cable is optionally available mation and miniaturization,” stated Guido Werner, Product manager in the Sales depart- 360° shielding: properties of M8 connectors such as compact size and in PVC or PUR. In addition, the cable length can be configured ment at binder since 2013. M8 cable connectors low weight, the new 718 Series to customer requirements. connector, which is available now, differs mainly from other Important component of a for sensitive approaches in its application growing spectrum areas by a new type of 360° shielding. With the constantly growing applications portfolio of compact cable Fields of application and connectors, binder can provide product properties enhanced products primarily to those application fields requi- The shielding concept, used ring a great degree of flexibility for the first time in this en- in a small space and whose Industry knowledge and experience in industrial circular connectors are both recognized hall- vironment, ensures particularly importance in the future will marks of binder. The company operates in many fields of application thanks to its compre- reliable EMC shielding without continue to increase greatly. hensive range of products the latest of which is a molded M8 circular connector. Part of the interference. This property in Finally, binder is developing a 718 Series, the new connector provides high reliability under advanced requirements – even the M8 format makes the circu- 12-pin M8 connector that has for customized specifications – with a new type of shielding concept. lar connector useful primarily already proven itself capable in applications such as sensor in measuring equipment ap- Text The Editorial team technology, laboratory equip- plications and in automation. ment and drive solutions. As with many connectors in the binder portfolio, this product can also be implemented as a customized design. binder New umbrella offers four versions of the new cable connector with 3, 4, 6 or concept to set 8 pins. Degree of protection IP67 is provided in all versions us apart. of this model as is a mecha- nical lifetime of more than 100 mating cycles. 18 19
PRODUCTION AND LOGISTICS PRODUCTION AND LOGISTICS manual production. This unit Relocation of production has since been integrated into operations in numbers other segments. 85 manual assembly workstations Fantastic teamwork 57 kanban racks/logistics rack systems with shuttle 24 fully-automated assembly units Completing such a complex 16 standalone computer workstations Moving into the new undertaking requires a team 15 semi-automatic packaging machines effort. An operation of this scale 15 semi-automatic assembly machines and lines could not have been done 10 installation workstations binder building without the active assistance 2 fully-automated packaging machines of multiple departments. The 2 inspection stations unit in charge of removing ... and numerous other machines and systems the equipment from service was the Equipment depart- ment, which also prepared for maintaining production, a in the background, where they Staff began to move into the new production and logistics centre at the Neckarsulm site early and carried out the transport task it completed with flying had general responsibility for this year. This massive undertaking has now been completed. With it, the company opens a of the machinery. It also instal- colours. master data maintenance and new chapter in its history. led, calibrated and restarted the provision of materials. the systems. Once this was Mission accomplished Text Patrick Scheer completed, a test run was carried out. Plant Maintenance Each individual department provided critical support to has an authorised coordinator the Equipment team during who served as the central point transport. They disconnected of contact for external remo- the machines from the media val companies and provided About the author supply, power, compressed/ support to them as required. exhaust air and the network The systems and processes All the advanced preparations Timeline 11 February, during which time and reconnected them at the underwent checks before the paid off. Months were spent the Miniature Connectors and new site. All network connec- machines were approved to planning for the transfer of Transferring production to Strand Production segments tions were set up according the resume large-scale produc- production to the new faci- the new building took a total were relocated to the new buil- specifications given by the IT tion. The Production and Qua- lity. Production of miniature of three-and-a-half months ding. The Automation segment department, which was also lity Assurance teams worked connectors was the first to be and entailed no disruption was moved during phase two, placed in charge of allocati- closely together to agree on moved, with others to follow in to operations. The move was which was completed between on and patching of Ethernet test materials, quantities and Patrick Scheer has been stages. After nearly two years carried out in three phases 19 February and 17 March. This outlets. The Production depart- deadlines. The project was a working at binder since of construction, all production to ensure binder would be was followed by the Power ment had a major role in the success in no small part thanks August 2014 and is a Pro- operations from Plant 2 could able to meet its production segment (29 March to 15 April), relocation of production ope- to the efforts of the Operations ject Manager in the Value now be transferred to the new and delivery obligations to which preceded the relocati- rations. It acted as an interface Scheduling, Production Control, Stream Design Projects building. customers. Phase one took on of production operations to other departments while Process Organisation and Logi- department (P-IE-WSP). place between 11 January and on 21 April with the closing of also being given responsibility stics departments. They worked 20 21
PRODUCTION AND LOGISTICS PRODUCTION AND LOGISTICS Improvements in singly stringent requirements, especially in terms of flame existing one, which, due to its specific geometric properties, detail and identify solutions to the particular issue. plastics production retardancy, more targeted was ideally suited to serve as venting must be carried out the test object, was chosen on injection moulds. Special for the pilot project. The tests coatings are applied to tool on the production model were steels that improve the wear fully documented in matching properties and demoulding forms. While this was going The market for connectors continues to grow all the time, placing increasing demands on process. A vacuum is applied on, Tool Design, Tool Making companies and the products they make. As an innovative company, binder has optimised the during venting to improve part and Process Technology, the processes it uses to produce injection moulds that will allow it to play a central role in shaping filling and enable reliable pro- departments taking part in the the market. duction at sufficiently large project, coordinated activities. batch sizes. Text Claus Burmeister Thanks to the project, the ven- Connectors are becoming ting process required during increasingly delicate and com- injection moulding could be plex, especially in the area optimised. The findings and where they are plugged in or methods used to resolve the connected. Achieving reliable issue delivered with the test production results along with mould are now applied to all satisfactory component quality compatible tools. As a result is only possible if the compo- of the project, binder was able nents are tested in terms of to streamline its production mould filling and optimised process and reduce accom- during this phase. The simu- panying costs. lation cannot always be fully visualised especially in the Providing support to young border zones, however. professionals About the author Solution binder’s philosophy of fostering the talents of ambitious junior To overcome the challenges employees has paid off once outlined above, the most sui- more. While training to qualify The injection moulding trial tool optimises plastics production table solution was to design a as a technician, Stefan Schwei- test mould, which was used to zer was given a key research carry out a full battery of tests, and organisational role in a Connectors make it possible standards increase, the mar- production. make tweaks and check how project to create a test mould Claus Burmeister has to create modular assemblies, ket today demands plastics effective the changes were. for connectors at his partner been with binder since devices, systems and machi- that can adapt to meet the Problem This process would not have company binder. A team of July 2008 and works as a nes. Product design is highly changing standards. During been possible using a mass technicians there was able to Team Lead in the Tool De- reliant on the development machining, there are nume- Additives alter the properties production mould. Rather than document the complex pro- sign department (P-WK). of these systems. As product rous factors that complicate of plastics. To meet the increa- using a mock-up product, an cess, record the results in great 22 23
TECHNOLOGY TECHNOLOGY The problems of using G2 model – in 2020. Welding external contractors work can now be done in less than an hour. The state-of-the- Absolute precision Without laser welding techno- logy, using the highly specia- art laser welding technology is now available whenever it’s laser welding lised tools that the company needed, meaning maintenan- manufactures for decades ce routines can be planned wouldn’t be a realistic option. over a much longer period of at binder That’s why binder has relied on time. The fact that the laser this method for such a long welding unit is operated by time. However, carrying out the two highly qualified, internal welding work internally wasn’t employees means that even an option until 2020, which is complicated welds are now why it was done by an external possible, with a drastically re- Whenever laser beams are mentioned, cinema enthusiasts inevitably think of Jedi Knights. service provider. While this duced error rate. Even though Laser technology has been a part binder’s everyday work in tool making since 2013, with laser solution was a cost effective the cost of purchasing a high- welding also becoming a regular occurrence since 2020. Of course, this has nothing to do with one, it also came with several tech device such as a laser science fiction and mystery. But the use of the technology is always exciting. drawbacks. The delivery time welding unit is high, the ad- was often two days – valuable vantages clearly outweigh the Text The Editorial team time in which the tools were disadvantages. As a result, bin- missing in production. There der’s Tool Making department were also transport costs to is significantly more flexible, pay in addition to the main- and the added value remains tenance costs. But that’s not within the company. The Tool Making department The tools, which come in many be welded within fractions of all: the external maintenance (P-WB) at binder has 32 per- varieties, constantly need to be a second, instantly creating a staff’s lack of familiarity and manent employees and eight cleaned, maintained, rebuilt weld. The process is ideal for training in handling the highly apprentices. It manufactures and repaired. repairing and maintaining tools customised tools meant an precision tools for plastics pro- in particular. The object to be extensive amount of com- duction in-house, under the How the procedure works welded is positioned on a ball munication was needed. This leadership of Steffen Schmidt. magnet table and precisely arduous back and forth didn’t Anyone familiar with how rich When a material is applied to aligned. Using Leica binoculars prevent time-consuming and and varied binder’s connec- a surface by laser welding, it is with 16x magnification makes expensive reworking from being tor range is can get a rough referred to as build-up welding it possible to capture minute required again and again. idea of how multi-faceted the as the volume increases to a edges and recreate the ori- process for designing the tools minimal extent. In laser wel- ginal edge progression. Laser Acquire a laser welding unit, to manufacture the products ding, light is focused on a tiny welding equipment allows the solve the problem is. But the highly specialised spot using a lens. The welding tools to be restored to their injection moulds often remain wires used have a diameter full functionality and quality These problems were consi- in service for decades, which of just 0.2 to 0.6 millimetres. while only needing a minimal gned to history after binder means the job is by no means The extremely high energy amount of material. acquired its own laser welding The ALPHA LASER ALV 150 G2 done once they have been built. density melts the material to unit – the ALPHA LASER ALV 150 laser welding unit 24 25
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ORGANISATION ORGANISATION ‘You just have that we were allowed to learn with him. Being able to do wed ambition right from the start of his time in Production specialist is another serious step forward. In a company like to want it’ the internship in Vienna was Control, where he has been binder, every path is open to another highlight – that was working since October 2017. you – you just have to want it.’ great!’ Fabian’s eyes light up ‘binder places a great deal when he talks about the ten of emphasis on the topic of The JAV is very happy for Fa- days he spent at binder Austria corporate digitalisation. You bian; he has really achieved together with other apprenti- can really see how this makes a lot in the last ten years. We Fabian Götz is just 27 years old, yet he can already look back on a whole decade of service at ces during his apprenticeship. the company structure even wish him continued success binder. Time has passed in the blink of an eye – ten years in which he has steadily developed ‘It was a great experience. faster and more effective. I and are curious to see how on both a personal and a professional level, becoming a conscientious adult. Although we were still quite trained as an SAP key user his story continues. inexperienced, we were allo- for production and logistics Text JAV wed to really lend a hand at so that I could also contri- binder Austria and support bute to this development. the employees in their day- The qualification I’m currently to-day work.’ doing to become a technical Anyone who comes across A great apprenticeship A golden future the Deputy Head of Producti- on Control at his workstation ‘To me, it felt like I was jumping The self-confidence that the always finds him in a good in at the deep end. Today, the teenagers built up during Commitment mood and walks away with new apprentices are carefully the internship also had an the impression of a thoroug- integrated into company life. effect on the later years of and a sense of hly relaxed man. This isn’t a We didn’t have any on-boar- their apprenticeship. ‘At bin- given for a young man who is ding programmes or careful der, you notice quite quickly responsibility are about to become a father for support to help us acclimatise that if you want to achieve the first time and who is also from student life into the world something and make an ef- decisive factors. completing further training to of work in our day. We arrived fort, then every door is open become a technical specialist here and started working stra- to you. Realising that fact on top of his responsibilities ight away.’ Even though Fabian guaranteed that I applied at work. ‘I always say: where Götz is happy to see how the for other internal positions there’s a will, there’s a way. apprenticeship at binder is just a year after the appren- You can always get everything evolving and thinks it is a po- ticeship was over. That was done; you just have to want sitive thing, he doesn’t think in February 2016.’ Fabian Götz About the authors it.’ Fabian, whose surname he missed out on anything demonstrated commitment back then was Senf, proved ten years ago – quite the and a sense of responsibili- The JAV (Youth and Apprentice Council) at binder includes his will for the first time in 2011. opposite in fact. ‘Eberhard ty as an internal fitter in the Rudolf Shmidt (Chairperson), Andrea Messer (Deputy As a recent school graduate, Schmid was our instructor, a automation segment of Plant Chairperson), Vincent Kühnle (Secretary) and Lucca he seized his opportunity and very inspiring person who was 2, where he rectified faults on Stoppani (Backup Member). These four dedicated young began an apprenticeship as committed to looking after us production machines and took professionals were elected to the board for two years on Fabian Götz has been at binder since a tool mechanic at binder. and taught us a lot. We are all responsibility for organising 22 October 2020. he was an apprentice happy and also a little proud shift schedules. He also sho- 28 29
MARKETING MARKETING Social media: 1. General social networks such as Facebook, Twitter, your own content and rating that of other users. On both the general and pro- fessional social networks, we far more than just Instagram provide insights into the com- binder has recognised the pany’s everyday life, informa- Their broad user spectrum and signs of the times tion about products, reports a trend high membership numbers on current events and keep make these networks particu- Whether B2B or B2C – in the our followers up to date. In the larly well suited to contacting age of digitalisation, there is future, it will also be impos- (potential) customers and no way around social networks. sible to imagine a marketing applicants, and to raising a binder has also long been strategy without social media, company’s brand awareness. aware of the potential offered especially in terms of interna- Twitter, Facebook, Instagram and countless more – most people can no longer contemplate a by the Internet and has been tional reach. It’s worth giving life without social media. Facebook platforms alone are used by around 2.5 billion users every 2. Professional social leveraging it for several years. it a ‘like’. day. Whether it’s by posting a photo, uploading video or leaving a comment, they all exchan- networks such as Xing or An ever-increasing number of ge views on current topics, gather knowledge and share personal opinions and experiences. LinkedIn different platforms have been launched in recent years and Text Anita Hartwig and Evelin Minz In general social networks, the company’s presence on so- people communicate about cial media is being expanded everything and everyone; constantly. In December 2020, This is where it all comes to- the encyclopaedia any more professional social networks, for example, binder also joined gether – private meets profes- when they’re looking for the however, are primarily used Instagram, which is now the sional, exciting meets arbitrary latest news and useful infor- for professional purposes. most powerful social network. and everyone meets everyone. mation. Research has shown Both Xing and LinkedIn offer While many users enjoy social that platforms like YouTube, companies the opportunity to Given the current situation, we media as something in their Instagram, Facebook and Lin- present themselves in a pro- have to do without face-to-fa- About the authors private lives, companies often kedIn are now treated as search fessional environment, attract ce meetings, visits to trade fairs pursue traditional commu- engines just like Google. Only new employees, post job ad- and company events. Trade nication goals. No wonder, what appears at the top of vertisements and participate fairs are our most important seeing as there is hardly a the results is considered re- in professional discussions. way of communicating directly better place to raise your own levant. Nowadays, companies with customers. The needs profile, attract new employees cannot afford to miss out on 3. Social media platforms of our target group have ch- and customers and network strengthening their own brand such as YouTube and anged, especially during the with them. awareness on social media. Pinterest pandemic, and have shifted Anita Hartwig (Category further into the digital realm. Leader Employer Bran- Why is social media so Making sense of the Compared to the networks in The coronavirus pandemic has ding, with binder since important today? social media jungle the other two categories, so- led to a real boom in social 2016) and Evelin Minz cial media platforms are less networks. This makes it all the (Marketing Communicati- Even if some of us still don’t Social media can generally be preoccupied with networking more important to use digital on Apprentice, with binder want to admit it, we are in the divided into three categories: or communicating, even if channels to offer an alternative since 2019) both work in middle of the new world of this is also possible in princi- and added value. marketing, where they are the digital age. Hardly anyone ple. YouTube and Pinterest are responsible for binder’s reaches for the newspaper or about creating and sharing social media channels, among other things. 30 31
GLOBAL Pure identification In 2008, binder USA moved into a new building with its own manufacturing facility. Eric Shiver, Production Manager of binder USA, has been part of the binder family for the past 13 years. He set the foundation for binder USA’s growth over the following years by setting up the manu- facturing facility. Eric Shiver is looking back on a fantastic journey with binder which is far from over yet. In the following interview, he talks about the steady growth despite the pandemic, manufacturing challenges and overall goals for the US subsidiary. Interview The Editorial team A section of the production hall of binder USA Mr Shiver, you have been with What is motivating you to binder USA since 2008. What come to work every day? do you enjoy about your job tools to arrive from Germany. despite the pandemic in 2020 million just in cables without as a production manager and I still wake up in the middle of By August of 2010, we realised was the strategy of cutting distribution sales. Another sign what makes it so special to the night thinking about im- that we needed a second shift costs where we could and of the manufacturing growth work for the company? provements and challenges. I to keep up with the demand. keeping important inventory is the increasing number of enjoy the manufacturing game, This was a highlight since it levels up. When the economy employees. In 2021, we have binder USA has been at diffe- hustle and daily challenges of made me realise how much started to reopen, we were in already added eight new bin- rent stages of growth. Being hitting manufacturing num- the company has grown. We a strong position and it paid der employees to the team. part of the growth and contri- bers and increasing efficien- started with two machines off. This has been a cons- Currently, there are 96 em- buting to the overall develop- cy. Seeing my manufacturing initially and now we already tant effort by management ployees working in three shifts ment of the firm has made it decisions come to fruition is are at six, with possibly two and production. The people including 46 binder workers very special to work for the very motivating. more coming in 2021. make the key difference sin- and 50 guest workers. company. When I first came ce we have a very dynamic to binder USA, we started with What was your personal high- Looking back on 2020, it has management and a great An increase in demand an empty facility. From my light throughout your journey? been a difficult year for many manufacturing team. means a higher manufac- processing engineering pro- businesses. How was binder turing volume is required. duction background, it was like Every progressive milestone USA impacted by the global How has the growth from 2020 Are there any challenges a dream come true to have along the way has been a coronavirus crisis? going into 2021 been for the coming with an increasing the operational freedom and personal highlight. Jon Ma- manufacturing of binder USA? demand? financial resources of setting gelssen, Production Supervisor We exceeded our eight per cent up the production process in of binder USA, and I set up the growth forecast for 2020 and There was a steadily growing Running three shifts requires an empty building. The support manufacturing facility with did almost $1 million more in demand from 2020 going into great communication. The and the resources I got from only two moulding machines sales than expected. A main 2021. Currently, through Ap- production employees play a Germany were amazing. while we were still waiting for reason of binder USA’s success ril we have a backlog of $1.5 key role and they are very Eric Shiver, Production Manager at binder USA 32 33
GLOBAL dedicated to hit the produc- number in January. The new tion numbers while keeping goal is to hit 18,000 cables a the quality high. Personally, I week. Here, it is important to hit think it is very important to these numbers without using clearly communicate problems overtime. Our long-term goal is and keep everyone involved. to increase the overall produc- Another important factor is to tion by 30 per cent throughout structure the workflow and the year. The implementation make sure that all production of the new test-and packaging ‘A good logo is areas for the next process station should help to increase operations are working to ca- our production capabilities. pacity to keep efficiency high. Generally, we plan to expand memorable and on the distribution cables and Are there any new manu- distribution sales. This is where facturing projects planned our growth in sales will come distinctive; it evokes for 2021? from in the long term. Currently, we are in the process an attitude to life and of rearranging the production floor. We recognised our bot- tlenecks were the test-and everyone recognises it.’ packaging station. This is why we are putting another test- and packaging station on the line as well as adding another crimping machine. Conse- quently, we have to rearrange the production floor to get a better workflow. For 2021, our BrandBook goal is to increase overall pro- duction by 30 per cent. What are the production goals of binder USA and can you give us an outlook for the rest of the year regarding ‘For 2021, our goal manufacturing? is to increase The short-term goal was to increase production to 15,000 overall production cables a week by the end of February. We already beat that by 30 per cent.’ 34 35
GLOBAL GLOBAL To mark our ten-year anni- at binder UK, during which we Norway has a military elec- versary, we wanted to take received some excellent advice tronics and medical industry this opportunity to give you from David Philips, nothing as well as with lots of offshore a glimpse into the world of could go wrong. platforms for the oil industry binder Sweden – from how we and activities in the fishing were founded, to who we are, The growth industry. Most electronics for through to the challenges we non-military industries are face today. Björn Jansson was the first produced in the Baltic states salesman to join the compa- nowadays. We have two dis- The past ny, who has since left. Shortly tributors in Norway – T&G and after, Anna Sedström started Etm4U. Norway has the most Former binder salesman Bertil working at binder as “the brain electric cars per capita and Elgestadt, who worked at EG of binder Sweden” (as Goran so over half of all cars sold there Electronics, was the gentleman wonderfully put it), taking care are electric. Even though Swe- who first introduced binder of all of the administrative work den is an expensive country, connectors to the Swedish so her brother Peter, and Björn prices in Norway are even more market. When his contract could concentrate on sales. expensive, so Norwegians like with EG Electronics came to The next step on the path to to visit Sweden to go shopping. an end, binder Neckarsulm growth was to hire a warehouse was concerned about how EG worker – Juan Törnbrand – and Finland is the land of a thous- Electronics would continue its when Björn left the company, and lakes and the home of work and remain committed we hired Lars Andersson to join Nokia and the Moomins. The to binder. So, he decided to the sales team, and he is still country has also handled the establish binder in Sweden. A with us today. From one em- Covid-19 pandemic with gre- From left to right: Anna Sedström, Peter Sedström, Lars Andersson, Juan Törnbrand huge thanks has to go to Goran ployee to four, from €1.3 million at success, boasting some of Uremovic for encouraging Pe- to €3 million, from a handful the lowest figures in the EU. In ter Sedström to climb aboard of projects to countless ones. Finland, we have ETRA Electro- the binder Sweden train and From one customer to 200 nics as partner. Industry wise, binder Sweden’s set off for the future. “Has it customers. binder Sweden’s electronics and forest machi- been ten years already?” he growth is sustainable, and we nery are strong in Finland. asks. “It feels like it started are lucky to have started out in Chemical plants and ship- grand jubilar yesterday!” For the first few a big office space so that we months, it was just us and the still have some room to spare computer, but before long we for future expansions. had rented a spacious office with a warehouse and the first The present shipment of binder products This year marks a decade on the Swedish market and it is fantastic that we can celebrate that landed from Neckarsulm – and Countries in the Nordic region achievement. It goes without saying that we are incredibly proud of how far we have come, how the with the first order, from the – which consists of Norway, journey has unfolded and we are now looking forward to the next ten years with great excitement. former distributor, binder Swe- Sweden, Finland, Denmark and den was officially started. After Iceland – are very different in Text The binder Sweden team a two day ‘company’ course terms of business and climate. 36 37
GLOBAL GLOBAL builders are also prospering as a sustainable production in-design process. He also loves A grateful thought to all in a young country, which is battery plant in the northern nothing more than seeing the only 100 years old. part of Sweden – Swedish bu- direct result of actions and We would like to say a massive siness culture is largely based making progress towards the thank you to each and every Denmark consists of several on consensus meaning it can end product. single one of our colleagues, islands. Most of the industry take time until everything has wherever you are in the world, is based in the western part been agreed. Juan Törnbrand: Juan has for being involved in supporting in Jutland. Copenhagen, the recently become a father and binder Sweden in one way or capital of Denmark is on the The binder Sweden team we will miss him when he goes another and we would like to eastern island called Zealand. on his parental leave later this extend an extra special thanks The industry focuses mostly on Peter Sedström: Peter is a year. Juan has been with binder to Sabine Schwandtner, Sylvie renewable energy with com- technical salesman who loves Sweden for about eight years. Hägele, Christina Taube and Tack så panies like Vestas and there is nothing more than signing Goran Uremovic, who have a large food industry. We have a new business contract, no Mastering challenges helped us out many times two distributors in Denmark – matter the size. The diversity together over the years – once more, mycket för Mikkelsen and ACTE. and scale of our day-to-day thank you all! work that comes from all of the A recent challenge for binder Sweden is the largest country different tasks we have to deal Sweden was the implementa- ordet! in the Nordic region and has with is something he appreci- tion of SAP Business ByDesign the highest population. Swe- ates greatly – not to mention last year. The ERP we had been den has been an engineering/ the pleasure of being the MD of using before was a simpler in-design country with pro- the best binder Sweden team! program, so that meant we duction elsewhere for a couple of decades. However, we are active in the electronics and Anna Sedström: Seeing as Anna has a master’s degree needed a lot of extra training. But thanks to the wonderful support from Jürgen Lauth Thank you for heavy industries thanks to the mining and steel production operations in the northern in chemical engineering, it was a strange step for her to start working with purchasing, and Maru Neubig, we have cleared all hurdles and are now comfortable with the system. speaking with us! part of Sweden. For instance, logistics and administration. our biggest customers are But it’s one that she’s glad If a customer has an urgent Atlas Copco, which provides she took, and later this year request and we do not have electronic assembly tools for Anna will be celebrating her what they need in stock, we the global automotive industry, ten-year anniversary of working always check with Neckarsulm, and Epiroc, which manufactu- at binder Sweden. but if the delivery time is a bit res underground mining ma- too long and we do not want chines. Engineering skills that Lars Andersson: Lars started to lose the sale, we know that are second to none and cut- at binder Sweden in May 2015 we always have our affiliates ting-edge technologies such and has a strong focus on to turn to. We have helped as starting up the world’s first technical sales. He is delighted each other out of several tight fossil-free steelmaking plant to be part of the binder Swe- spots over the years, and that HYBRIT (Hydrogen Breakthrough den team and working closely is always appreciated, so thank Ironmaking Technology), as well with the customer during the you colleagues! 38 39
GLOBAL Higher, faster, further: the tur- nover rate in the MPE-Garry warehouse has increased rapidly in recent years. So it is high time that capacity is also significantly increased. To achieve this ambitious goal, a combined solution was chosen, the components of which had already been tried and tested. A total of three new lean lifts and one storage lift were purchased; all of these systems had al- ready been used previously The newly acquired lean lifts at MPE-Garry to store stamping tools and stamped parts. ving systems. This runs over MPE-Garry now works even guide rails cast firmly into the more ergonomically and effi- Precise planning foundation and offers storage ciently thanks to an increase space for an additional 320 in storage space of around The particular challenge was pallets. With the help of a new, 40 per cent. that the lean lifts were deli- semi-automatic film stretch vered before the strip foun- machine, the pallets are now dations needed to install also protected from dirt and them were in place. Precise moisture. Warehouse planning ensured that ever- ything went smoothly – even Perfect result though incoming goods and optimisation dispatch continued to run in Increasing storage capacity About the authors parallel. MPE-Garry’s many wasn’t the only goal. New years of project management LED lighting systems were Alfred Hipp is a Commer- at MPE-Garry and construction experience, also purchased to optimise cial Manager (K-L) and which customers have al- the process as a whole. Now, authorised signatory at ways appreciated about the two employees can pick and MPE-Garry. He has been company, also pays off when pack goods at the same time with the company since it comes to internal projects. in perfect lighting conditions. 1985. Claudia Paulsteiner, The result was that every chal- who joined MPE-Garry in ‘Constantly evolving to meet the demands of the market and customers’ – this is MPE-Garry’s Yet the question remained: lenge, including relocating the January 2020, is Head of motto. The expansion of warehouse capacities for connectors, heat sinks and cable assem- where to put the extra pallets? strip lighting, supply lines and the Production Logistics blies represents an important step forward for the future of the company. A specialist for stow storage fire alarms, was overcome Warehouse (PL-L) depart- systems had the right solution within a short period of time. ment. Text Claudia Paulsteiner and Alfred Hipp for this with its mobile shel- The result is impressive, as 40 41
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