MSc in Digital Transformation Management & Leadership
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Table of Contents ESCP Quick Facts 4 Six Urban Campuses 5 Rankings & Accreditations 6 ESCP: It All Starts Here 7 ESCP Research Institute of Management 8 Corporate Partner 9 MSc in Digital Transformation Management & Leadership The MSc in Digital Transformation Management & Leadership at a Glance 11 A Diverse International Faculty 12 Student Testimonials 14 Study Locations 16 Class Profile 18 Curriculum Overview 20 Company Consultancy Project 33 Industry Research Report 34 Digital Placement 35 Careers Service 36 Career Opportunities 37 Student Life & Associations 39 Admissions & Practical Information 41 Fees & Scholarships 43 Alumni Association & ESCP Foundation 45 MSc in Digital Transformation Management & Leadership 3
ESCP Quick Facts 6 ESCP campuses in Over 170 research-active professors Berlin, London, Madrid, representing more than Paris, Turin and Warsaw 33 nationalities The World’s 1st Business School (est. 1819) portfolio A full Bachelor, Masters, 140 MBAs, PhDs and Executive Education Over academic alliances 68,000+ in Europe and the world in 47 countries 7,800+ active alumni in over 150 countries worldwide students in degree programmes, representing 122 5,000 high-level participants nationalities in customised trainings Multi- and executive education accredited AACSB, EQUIS, EFMD MBA, EFMD EMBA and 5 European higher education standards
6 Urban Campuses BERLIN The Berlin Campus is situated in the western part of the city centre, near the Charlottenburg Palace and its splendid gardens. Berlin is a fast-growing city characterised by a rich multifaceted economic structure and culture. LONDON Located in West Hampstead in northwest London, this Campus offers students state- of-the-art facilities in a traditional Victorian building. MADRID Located only a couple of metres away from the Monte de El Pardo national park, the Madrid Campus is an ideal place for students to focus on their professional development. PARIS République & Montparnasse The Paris sites are conveniently located in the centre of the city. They enjoy easy access to all of the capital’s major business districts. TURIN The Turin Campus is located in a beautiful building with modern facilities. Turin is one of the main business centres of the Italian economy and home to many architectural masterpieces. WARSAW The Warsaw Campus is based at Kozminski University, located in city’s northeast district of Praga Północ with one of its most historic neighbourhoods. MSc in Digital Transformation Management & Leadership 5
ESCP Rankings & Accreditations Worldwide Financial Times #2 Master in Finance (2021) #7 Master in Management (2021) #6 Executive MBA (2021) #2 Career Progression Executive MBA (2021) #8 European Business Schools (2020) ESCP benefits from the best international accreditations. Our European campuses enjoy national recognition. 5 European Higher Ed accreditations
ESCP It all starts here In a world shaped by the economy, reorienting how this world evolves has become a duty of the Prof. Aurelie Cnop sphere of business. Academic Director, MSc in Digital Transformation It’s by giving meaning to business that we will be Management & Leadership able to nurture society in a positive and sustainable way. As a business school training leaders and entrepreneurs for more than two hundred years, our role is central in teaching how to better The ability to embrace digital anticipate change and make decisions. transformation and put it to work is becoming ever more Because in life as in business, everything starts important. In a fast-changing with choices. marketplace characterised by the drive towards the Industry 4.0, It is by making such choices that ESCP Business digital transformation demands a School upholds its values, its unique management new way of working and not just style and its unique point of view on the world. new technology. Just as essential as technological know-how is The era of responsible, augmented and leadership. collaborative leadership has arrived: a leadership aware of global issues, sustained by our values rooted in European humanism and our unrivalled Thriving in the digital era will likely worldwide diversity and multiculturalism. require a new set of skills and competences as well as updated Joining the international ESCP community goes business intelligence. Getting it beyond embracing academic excellence; it is about right can make it easier to future learning how to make enlightened choices to be proof for success in businesses. ready to meet the great challenges of our times with optimism. The MSc in Digital Transformation Yes, with optimism: because, like ESCP’s founding Management & Leadership is specifically designed to help fathers in 1819, we believe in progress. participants prepare for key roles We constantly explore new knowledge territories in the management of business from sciences to humanities, allowing our innovation, allowing them to graduates to reach a new level of insight and to meet the increasingly important engage with intelligence and responsibility. yet complex business challenges related to digital transformation and For a successful career with a positive footprint, frontier technologies. choose ESCP Business School. It all starts here. Taking a non-traditional business education approach while maintaining academic rigour, this degree is well positioned to help you attain a deep understanding Prof. Frank Bournois of the business impact of Executive President & technologies, preparing you to hit Dean of ESCP the ground running in the digital transformation and technology setting when you graduate. Prof. Léon Laulusa EVP, Dean for Academic and International Affairs MSc in Digital Transformation Management & Leadership 7
Chairs ERIM & Professorships ircular Economy & Sustainable C ESCP Research Institute of Management is a Business Models state-recognised research laboratory that allows ESCP to not only deliver a Doctorate degree independently, but to also apply for national Creativity Marketing research funding such as the ANR. The ERIM also plays an important role in Factory for the Future promoting the research activities at ESCP Business School. Fashion and Technology Research Centres Future of Retail in Society 4.0 & Institutes Industrial Relations and Firms’ BIG DATA RESEARCH CENTRE Competitiveness CERALE Centre for European / Latin American Research CERS Centre for Research in Sociology CIM Intercultural Management Excellence Centre for Intercultural Management CMC International Corporate Governance Creativity Marketing Centre ECDC European Centre for Digital Competitiveness Internet of Things EMC Energy Management Centre HappyMgt Happiness & Management Research Centre Jean-Baptiste Say Institute HMI Health Management Innovation Research Centre IREFIM Institute of Real Estate Finance and Management New Generation Management SustBusy Business & Society - Towards a Sustainable World TIB Real Estate Teams in International Business TMI Reinventing Work Talent Management Institute Labex RéFi Laboratory of Excellence for Financial Regulation
Corporate Partner The MSc in Digital Transformation Management & Leadership has strong links to companies who actively support the specialisation. Partnering with the MSc in Digital Transformation Management & Leadership programme at ESCP has allowed us to see how essential such a course is while the economy is experiencing an “Industry Renaissance”. At Dassault Systèmes, we see in our daily interactions with customers and society at large that leaders need to have a deep understanding of how virtual and digital transformation will profoundly affect the way we design, manufacture, use and recycle products. This specialisation gives future leaders and captains of industry the opportunity to do just that. Séverine Trouillet Public Sector and Education Director – Northern Europe at Dassault Systèmes MSc in Digital Transformation Management & Leadership 9
MSc in Digital Transformation Management & Leadership Become the Digital Innovator that Companies Need
The MSc in Digital 9-12 Transformation months of studies and Management & 9 Leadership months in professional at a glance development (internship & thesis) The MSc in Digital Transformation Strong focus on Management & Leadership human-machine is an ideal platform for those collaborations interested in working in digital transformation and technology projects and settings, in both 2 corporate and startup scenarios. Study Locations London & Paris The specialisation is specifically designed to help 2 participants prepare for key roles in the management of business innovation, allowing them to meet the increasingly important yet complex business challenges related to digital transformation and frontier Specialisation Tracks technologies. Financial Services or You should consider joining this specialisation if you Industry & Automation want to immerse yourself in a highly practical learning environment. Taking a non-traditional business 1 education approach while maintaining academic rigour, this MSc incorporates many hands-on, real-life projects to ensure you are ready to hit the ground running in the digital transformation and technology setting when you Company graduate. Consultancy Project Through a combination of Company Consultancy 1 Projects, practical seminars and interactive lectures, you will learn about the business of AI, Big Data, 3D Printing, IoT, Social Media, Blockchain and Robotics, as well as the processes linked to these technologies, such Professional as automation, business analytics, project management, financing and more. Qualification (PMP) The specialisation will also enable you with the key skills and competencies required to thrive in the future job 4- to 6-month market, such as creative thinking, leadership, emotional intelligence, complex problem-solving, critical thinking, interpersonal and communication skills, and personal brand cultivation, ensuring you stand out from the Digital Placement crowd in the increasingly competitive job market. (Internship/Direct Machine Employment) Learning Social Big Data Media Starts in IoT October each year Artificial Robotics Intelligence Blockchain 3D Printing Cryptocurrencies MSc in Digital Transformation Management & Leadership 11
A Diverse International Faculty Terence Tse, PhD Aurelie Cnop, PhD Professor of Entrepreneurship Affiliate Professor in Change Terence obtained his doctoral degree Management from Judge Business School, University of Aurelie is a London-based academic and Cambridge, UK. He is the co-founder and businesswoman with extensive experience Executive Director of Nexus FrontierTech, across strategy consultancy, financial services, a London-based scale-up specialising in fintech, and private investments in early-stage modernising data-intensive processes companies. She graduated from both the through AI solutions. In addition, Terence University of Louvain with an MSc in Business holds the role of Co-Chair for the Start-Up Lab Engineering, and the London School of of the French Chamber of Great Britain. He Economics with an MSc in Organisational is also a Research Associate at the University Behaviour and a PhD in Management. College London Centre for Blockchain Technologies. With 15+ years of experience in strategy consulting for consultancy companies, and Terence is the co-author of The AI Republic: later change and finance management at a Building the Nexus Between Humans and FTSE100 multinational company, Aurelie has Intelligent Automation, an international best been instrumental in helping companies and seller on Amazon. He also co-wrote the best governmental organisations achieve strategic seller Understanding How the Future Unfolds: change and world-class performance. Using DRIVE to Harness the Power of Today's Currently, Aurelie acts as an adviser for Megatrends. His key areas of expertise governmental institutions and early-stage UK- are Corporate Finance, Mega Trends and based technology sector companies. Artificial Intelligence-Driven Solutions. Marie Taillard, PhD Sergio Vasquez Bronfman, PhD L’Oréal Professor of Creativity Associate Professor of Digital Marketing Transformation Marie has an MBA from Columbia Business Sergio is an Associate Professor of Digital School and a PhD from the University Transformation at ESCP Business School. of London. Her extensive professional An IT engineer, he holds a DEA in Science, background is in travel marketing for Technology and Society (Conservatoire National American Express, Club Med, Accor Hotels des Arts et Métiers - CNAM) and a PhD in and others. Prof. Taillard’s main area of Management Sciences (University of Paris- expertise is in marketing management Sorbonne). His research work focuses mainly on and consumer behaviour, in particular the learning innovation and digital technologies, communications between consumers and while his teaching focuses on the relationship firms and amongst consumers, and how the between strategy and digital transformation, internet has transformed these relationships. as well as the non-technological issues of its She also conducts research in change implementation (resistance to change, power management. games, agility, etc.). Mark Esposito, PhD Yannick Meiller, PhD Business, Economic Strategy Assistant Professor of Information and Competitiveness Expert Mark is a socio-economic strategist, researching & Operations Management mega trends, business model innovations Yannick Meiller holds a PhD in Computer and competitiveness. He is a member of Science (Artificial Intelligence – Industrial the Teaching Faculty at the Harvard University systems), obtained in 2003 from ISAE-Supaéro, Division of Continuing Education, and holds a Toulouse, France. Prof. Meiller has a diverse role of a Professor of Business and Economics at experience of innovation, intermediation Hult International Business School. Furthermore, between research and industry, and Mark is a Research Fellow in the Circular exchanges between technologies and Economy Centre, at the University of Cambridge management sciences. His research interests Judge Business School. He is the co-founder of are Digital Transformation, Internet of Things the concepts of Fast Expanding Markets and and Technology Management. DRIVE. Mark has advised and consulted cities, governments and UN agencies at the interface between business, technology and government.
The ESCP Faculty endeavours to inspire students and help them take their first step towards an ambitious and exciting international career in today’s diverse, multicultural business world. Aurélie Jean, PhD Davide Sola, PhD Computational Scientist and Professor of Entrepreneurship Entrepreneur Davide has a degree and doctorate in Aurélie has more than ten years of experience Enterprise Economics from the University in computational sciences in the United of Turin, with his doctoral thesis focused on States and France. Aurélie uses applied Organisational Transformation. Following mathematics and computer programming graduation, Davide became involved in in various disciplines such as engineering, several technology start-ups, first in Oxford medicine, education, economy, finance, through the Oxford Centre for Innovation, then art and journalism, and has worked in in London under the umbrella of a number organisations such as the Massachusetts of venture capital and private equity firms. Institute of Technology and Bloomberg. Subsequently he moved to join the Hartley Aurélie envisions computer science and Investment Trust, a London-based private coding as a means to empower women; as a equity firm specialised in corporate structuring role model, she inspires and supports women and investment in fast growing organisations to follow her vision. In addition, Aurélie wants where he worked as Head of New Ventures. everyone to become power-users of the Davide's research interests are in Corporate new technologies by better understanding Transformation, Strategic Renewal, and and capturing the underlying technology Entrepreneurship with a focus on the mechanisms. She believes in education exponential phase of growth, the so-called and continuous learning in technology and “Scale Up”. He is the London lead for the Jean- sciences to significantly decrease biases in Baptiste Say Institute for Entrepreneurship algorithms by involving everyone within this as well as the Co-Director (with Prof. Olivier ecosystem. Saulpic) of the HMI - Health Management Innovation research centre. Emmanuelle Leon, PhD Giovanni Scarso-Borioli, PhD Associate Professor of Associate Professor of Information Management and Operations Management Emmanuelle holds a PhD in Management Giovanni teaches Operations Management, Science (in virtual management) from Supply Chain Management, PSDM (Problem ESSEC. After her doctorate, Emmanuelle Solving and Decision Making), Business worked as a management consultant at Transformation, and Innovation and Accenture. Based at ESCP Paris Campus, Entrepreneurship at ESCP London Campus. she is a Human Resource Management After graduating an MSc in Engineering professor and, since December 2019, also at the Politecnico di Torino, Giovanni spent the Scientific Director of the Reinventing several years working as Project Manager. Work Chair in partnership with Bivwak! and He gained his doctorate at University College BNP Paribas. A specialist in management of London in the field of Management of in the digital age, Emmanuelle conducts Strategic Change Programmes. Giovanni is research projects focusing on teleworking, also an active management consultant and remote management and (new) workspaces. works with international companies in fields She is more broadly interested in the such as Telecommunications, Healthcare, transformations induced by digital technology Automotive and Services. His research and artificial intelligence in management, a interests concern the implementation of subject on which she published a book with large-scale strategic change programmes, C. Dejoux (Editions Pearson, 2018), nominated and particularly the implementation of lean for four awards in 2019, including that of the management and sales force transformation. French Ministry of Labor. He is also working in the field of agile strategy development and lean innovation. MSc in Digital Transformation Management & Leadership 13
Student Testimonials The MSc in Digital Transformation Management & Leadership (MDT) helped me to steer my career in the direction I was aiming. When I applied, I felt that I was slowly but surely specialising in narrow-minded accounting topics, which I was trying to get away from. The MDT was a blessing because it helped me stay true to what I knew – Corporate Finance – while increasing my competencies in digital technologies. In particular, the Financial Services specialisation track provided new insights into financial and regulatory technologies as well as access to valuable market data. The MDT helped me in more pragmatic ways, too. For instance, the Industry Research Report gave me the chance to explore a topic of my choice while providing freedom in picking the general layout. After consultations with senior managers at KPMG, I set out to produce a complete framework for companies to expand digital competencies. During my research, I led in-depth interviews with leaders from some of the largest companies in France and Germany, and had discussions with top consultants in Strategy, Digital Technologies, Value Chain Transformation, and Learning and Development. When I look back, I also have a particularly fond memory of our Company Consultancy Project. We made a real impact by advising a global telecommunications company on digital technologies, mainly on potential applications for 5G at home, stadiums and concerts. Our final recommendation prominently featured a suggestion to cooperate closely with a French start-up developing great AR/VR solutions for various sports events. Nowadays, I regularly see posts about their very productive collaboration on LinkedIn and other platforms. I'm hoping to test their application in a stadium soon. Finally, I gained much knowledge from practitioners and experts who taught as professors or external speakers, particularly Mark Esposito (a brilliant public speaker, co-author of The AI Republic), Danielle Khayat Saikaly (an expert on blockchain) and Gabriel Scali (an expert on AI)." Aloïs Thieffenat Digital Transformation Consultant at KPMG Germany Class of 2021
I have always been quite interested in innovation and new technologies. However, as a business school graduate with very little experience in Science and Engineering, I often felt like I was missing knowledge in these fields. I chose the MSc in Digital Transformation Management & Leadership (MDT) to bridge that gap and feel more legitimate when applying for roles in the tech industry. What I mostly liked about the MSc is how it seeks to put business-oriented people and engineers together, which is still quite rare for Master degree programmes today. The specialisation combines business topics with deep dives into the engineering side of technology. This combination has been very helpful for me when passing interviews as firms seek professionals who understand both business and technical imperatives to conduct digital transformation projects. The MDT combines business classes with more technical topics. This combination gave me a deep knowledge of how new technologies such as AI, IoT and the Cloud, and how they are approached by companies from a business strategy point of view. Thanks to a handful of workshops and lectures from professionals, the MDT gave me hands-on experience of how technology projects are implemented in companies. We had the opportunity to do plenty of different activities, from visiting an Amazon warehouse to participating in a three-day workshop on robotics with Comau. However, one memorable experience was the Ted Talk we had to prepare on the topic of leadership. Beyond the everlasting challenge of presenting in English to an audience as a non-native English speaker, what I really enjoyed was the opportunity to put together the topics of leadership, technology and sports. The MDT also gave me a better visibility on the tech industry, its actors, how to approach it, and how to sell myself in interviews. Whether you'd like to go to consulting firms, start-ups or other companies, the kind of knowledge and experience I gained during the specialisation is very valuable in the job market nowadays. Lirone Oziel Digital and Emerging Technologies Consultant at Wavestone Class of 2021 MSc in Digital Transformation Management & Leadership 15
Study Locations LONDON A truly multicultural experience in the heart of a vibrant city
PARIS Where history meets innovation for an unforgettable experience MSc in Digital Transformation Management & Leadership 17
Class Profile 26-38 students 25.5 average age (ranging 21-31) 2.5 years average work experience 52% male 48% female 16 unique nationalities in class
Academic Background Business & Engineering Management & Sciences 11% Marketing & Political Science 58% 8% Communication & Economics 13% Other 10% 8% 66% THE AMERICAS EUROPE 15% 11% ASIA AND PACIFIC AFRICA AND MIDDLE EAST Austria Brazil China Algeria Belgium Canada Hong Kong Ivory Coast France Mexico India Lebanon Germany Peru Kazakhstan Namibia Italy United States Malaysia Tunisia Malta Taiwan Monaco Norway Poland Portugal Romania Spain Switzerland United Kingdom MSc in Digital Transformation Management & Leadership 19
Curriculum Overview The skills, knowledge and mindset acquired during the specialisation will prepare participants to enter fast- changing business environments with the essential competencies in managing and leading digital transformation. The MSc in Digital Transformation Management & Leadership curriculum is designed to fulfil four main objectives: Core Management Improve your knowledge and skills in essential business areas to strengthen your management foundation. Cognitive Skills & Leadership Develop the key skills and competencies required for the future of work in the digital era, where certain human qualities play an increasingly important role. Digital Technologies Get a thorough understanding of digital technologies and what impact frontier technologies have on different business operations. Transformation Management Obtain a critical business survival kit by examining the various management tools and techniques in running transformation programmes. Professional Development Get practical experience in managing real-life digital transformation projects.
This Master is designed for anyone who wants to: Develop a deep understanding of how major frontier technologies work, as well as their business, economic and social impacts. Obtain the right skills to become a future leader and executive able to manage both people and machines, as well as business and technology staff. Gain a competitive edge in the digitalisation or digital transformation environments. Manage digital business processes and acquire the knowledge and skills needed to support digital transformation initiatives. Be able to hold different roles and career opportunities at the intersection of business and frontier technologies. Get the right mix of business intelligence and digital skill sets. Develop new thinking and insights into how to lead and thrive in the digital era. MSc in Digital Transformation Management & Leadership 21
The future of work 80% Automation and a post- of organisations pandemic recovery mean identified digital transformation as a ‘‘double-disruption’’ their main priority scenario for workers. By 2025, 50/50 The time spent on 60% of all roles will be directly current tasks at work by related to digital humans and machines technologies will be equal Digital ..and top 5 Transformation in countries like: Specialist Argentina, Brazil, China, Germany, Italy, Malaysia, is one of the Top 10 Pakistan, Saudi Arabia, Singapore, Spain, Switzerland, United Arab Emirates, United in-demand roles globally Kingdom and United States. across all industries. Furthermore, 55% They believe that 40% of their current workers will require reskilling lasting six months employers believe or less, obtaining new skills related to: analytical that skills gaps in thinking and innovation, active learning, complex the local job market problem-solving, critical thinking, creativity, act as barriers for leadership and social influence, technology use, technology adoption design, monitoring and control, resilience and in their organisations flexibility, and emotional intelligence, among others. Sources: World Economic Forum, 2020; Consultancy UK, 2021; McKinsey & Company, 2021.
The MSc in Digital Transformation Management & Leadership is specifically designed to answer these future of work needs. Holistic Technology Coverage You will get a deep understanding of the business side of all major frontier technologies and the processes linked to them, including automation, business analytics, project management and more. Machine Learning Big Data Social Media IoT Artificial Robotics Intelligence Blockchain 3D Printing Cryptocurrencies Skills and competencies for the future of work During this MSc you will gain the key skills and competencies required to thrive in the future job market: Complex Persuasion/ Creativity & Perservance problem-solving negotiation originality & focus Personal System & Contextualised Emotional brand cultivation critical thinking intelligence intelligence Interpersonal Digital Fluency of Social skills literacy ideas perceptiveness MSc in Digital Transformation Management & Leadership 23
Your curriculum Study track for candidates with 240 ECTS or more Study track for candidates with less than 240 ECTS July–Sept Oct–Dec Jan–Mar Term 1* Term 2 Term 3 (London) ONLINE LONDON LONDON Core Management Cognitive Skills & Leadership Core Management • Economics • Megatrends: Understanding • Ethics - Environment, Social & • Quantitative Methods How the Future Unfolds Corporate Governance • Accounting & Finance • Leadership and Cultural & • Marketing Emotional Intelligence Cognitive Skills & Leadership • Leadership • Creative Thinking • Strategy Digital Technologies • Business of Frontier Digital Technologies Technologies I • Big Data & Business Analytics • Industry 4.0 & Smart Integrated Technologies Professional Development • Company Consultancy Project Transformation Management (12 weeks) • Digital Transformation & Business Strategy + ONE SPECIALISATION TRACK • Change Management OPTION *Term 1 is a requirement for students with less than 240 ECTS (exemptions apply) Professional Development (Non-ECTS) • Seminar in Marketing • Coding Online Course • Seminar in Financial • Workshops** Management • Company visits and conferences • Essential Skills in the Technology- • Optional French language classes Driven World: Workshops** (Beginner / Intermediate) • Company visits & conferences • Optional French language COMPANY VISIT EXAMPLES: classes (Beginner / Intermediate) • Amazon Fulfillment Warehouse • Salesforce • Dassault Systèmes Campus
Apr–Jun July–Dec Term 3 (Paris) Term 4 PARIS WORLDWIDE Professional Experience Research Seminar TERM 3 SPECIALISATION Cognitive Skills & Leadership TRACKS • Social, Political & Ethical (Online, November) Dimensions in Digital TRACK 1: Financial Services Transformation • Financial Markets, Institutions & Master Thesis Regulations Digital Technologies (Industry Research Report, • Fintech • Business of Frontier Technologies II July–December) TRACK 2: Industry & Transformation Management Automation • Management in the Era of Digital • Operations Strategy & Transformation Management in the Age of the • Management of the Digital Fourth Industrial Revolution Transformation Process Internship / Direct Employment • Automation, Robotics & Flexible • Project Management of minimum four months Manufacturing Technologies (July–March) Professional Development (Non-ECTS) Graduation: April WORKSHOP EXAMPLES • Workshops • Personal Transformation • Company Visits • CEO Mindset • Career Development Sessions • Consulting Skills • L'Oréal 'Big Picture' Project • Social Media Technology (upon selection, limited spaces) • Growth & Strategy • Becoming Data-driven • Internet of Things • Agile Management **Workshops are subject to annual change MSc in Digital Transformation Management & Leadership 25
Curriculum Cognitive Skills & Leadership Develop the key skills and competencies required for the future of work in the digital era, where certain human qualities play an increasingly important role. Megatrends: Understanding Leadership and Cultural & How the Future Unfolds Emotional Intelligence Contrary to traditional business education seminars, Managing and leading digital transformation are about this course does not focus on any particular business taking people into unchartered territory. The key school discipline. Instead, it seeks to interact with the objectives of this course are to analyse the key factors participants to widen their views and thinking through of disruption in leadership practices in an environment looking at various megatrends in understanding and of digital transformation; explore the dimensions and interpreting our current reality through the lens of competencies associated with inclusive leadership; DRIVE. The framework offers the students a view of to effectively manage the impact of culture on team what are some of the main issues that face us in general mindsets, behaviours and performance; and to discover today based on a simple yet robust framework that key emotional and social intelligence skills associated encompasses a plethora of subjects. The true benefit of with empowering virtual/remote teams and creating DRIVE is that it helps us see how these issues are linked virtual communities. together, thus offering a holistic understanding of a complex and evolving reality. Creative Thinking This course builds your capability to imagine new and original ideas as well as introduce the practice of a creative approach to marketing and managing customer-centric organisations. It will include sessions on developing a creative mindset and creative techniques, and cover the topic of group creativity. It will introduce how creativity is integrated with analytical thinking for optimal performance in marketing and, more broadly, managing customer- centric organisations. The course takes the form of digital organisations. Social, Political & Ethical Dimensions in Digital Transformation The course will explore the relationship between and understand the complexity of technological change and employment; the social problems created by globalisation and technological change; the jobs we’ll lose to machines and the ones we won’t; data and political influence; and which tasks can be entrusted to machines and which should not. You will design action plans to deal with the potential unemployment created by a digital transformation project, see the relationship between big data and fake news, and understand the limits that should be imposed in tasks delegated to machines.
Online Modules Term 1 Economics Marketing In this online module, you’ll analyse economic forces This online marketing module will expose you to the relevant to managerial and financial decision making. fundamental concepts and terminologies related to The module is divided into two parts: microeconomics marketing. It will provide you with an understanding and macroeconomics. Microeconomics will introduce of how different marketing concepts are applied in you to firms and market structures: costs, demand practice, and provide you with the marketing toolkit and supply, elasticities, pricing and more; while needed for a Master degree. in macroeconomics you will cover topics like GDP and growth, monetary and fiscal policies, and unemployment. Leadership In this online module you will attempt to analyse the components of human action and behaviour in Quantitative Methods organisational settings. You will be introduced to psychological and social dynamics and be encouraged This online module provides an overview of basic to conduct some independent, informed, critical and statistical methods used in business management. You mature thinking regarding management and people. will be exposed to an overview of the key concepts related to statistics, get involved in basic application exercises and see how statistics aid problem solving in the real world. Strategy During this course you will focus on expanding your business strategy knowledge. Upon completion you will have a good understanding of how to develop and Accounting & Finance implement strategic processes and use them to address the various strategic challenges that contemporary This online module will teach you how to understand companies face. information provided in and determine the impact of decisions on different financial statements. Please be aware that only candidates entering the specialisation with a three-year bachelor degree (less than 240 ECTS) will be required to complete these Semester 1 modules. This is necessary to attain an additional 30 ECTS prior to starting their degree (unless they hold a valid exemption certificate). If you have more than three years of professional experience, you may be exempt from these online courses. Please check with your Admissions contact for details. MSc in Digital Transformation Management & Leadership 27
Curriculum Digital Technologies Get a thorough understanding of digital technologies and what impact frontier technologies have on different business operations and the economy at large. Business of Frontier Business of Frontier Technologies I: Technologies II: Machine Artificial Intelligence, Learning, 3D Printing, Cryptocurrencies & Robotics & Internet of Things Blockchain This course continues the examination of the business aspects of frontier technologies, deep diving into major The world is increasingly driven an ever-widening technologies including AI, Machine Learning, 3D Printing, range of technologies. This course is the first of Robotics, Internet of Things and Blockchain, to name a few. two examining the business implications of various Its aim is to introduce the technological culture, and provide new technologies, including Artificial Intelligence, you with tools in order to analyse new technologies, and to Cryptocurrencies and Blockchain. It will provide you see the links between the presented technologies and the with an first understanding of the different social, evolution of decision-making, management and society. The economic and ethical ramifications of emerging global perspective of this course is not merely a presentation technologies, thereby opening up the possibilities of technologies, but the representation of a basis for critical for leveraging them for value creation and new thinking about new technologies - what they can do and opportunities. what they cannot. Industry 4.0 & Smart Big Data & Business Integrated Technologies Analytics This course is designed for students intending to work The objectives of this course are to provide you with an as innovation managers or operation managers within understanding of unstructured data and its importance, industry, as consultants in a technology consulting firm the tools to explore and evaluate data for business, best or who expect to practise their industrial innovation practices to perform data diagnostics, applications of data skills within a startup. It introduces Industry 4.0, framing analysis for different levels of the organisation (i.e. strategy, it as the application of Smart Integrated Technologies marketing, product development, etc.), and data privacy (SITs) in the industrial manufacturing and processing and ethics. You will learn to evaluate large amounts of data, sector. Smart Integrated Technologies are determining use data science tools to perform business intelligence an ongoing revolution in all sectors, from Manufacturing diagnostics, apply appropriate techniques for specific needs to Logistics, Finance, Healthcare, Government, Energy of the organisation, write analytical reports and have best and more. Driven by technological advances and the codes of conduct with regards to data usage and storage. ever-increasing necessity for businesses to operate efficiently and sustainably, Smart Technologies provide the ability to collect real-time data from equipment, users or markets, and reason and react to it to optimise Coding business decisions. The course provides students with Nearly all sectors of activity are enabled, regulated, or an understanding of the technologies and the models optimised using software, network infrastructures, and encompassed by Industry 4.0 and SITs, as well as how cloud services. In this context, anyone who aspires to play they are applied, how to leverage them effectively and a leading role in tomorrow’s industry is expected to have the practices and business models they enable. an understanding of how digital technologies operate and, in particular, what software programming is. This course starts from fundamental concepts of programming and then explores some higher-level constructs and patterns. No previous coding knowledge is assumed as a prerequisite. The course is structured as a series of hands-on coding sessions using Python, a programming language renowned for its simplicity, good documentation and rich ecosystem of libraries. The second half of the course introduces simple programming examples drawn from the area of Data Science. This course does not hold any ECTS credits.
Transformation Management Develop a critical business survival kit by examining the various management tools and techniques in running transformation programmes and maintaining a competitive edge in the digital era. Digital Transformation & Management in the Era of Business Strategy Digital Transformation The business strategy course examines how This course will define the new playground for organisations achieve, sustain, and renew competitive managers in the era of digital transformation. It looks advantage, and explores what managers have to do in at flex-office and teleworking, and their impact. It also order to increase the likelihood of success. In essence, examines virtual leadership – learning how to manage strategy involves the allocation of critical resources in in a distributed environment and virtual teams, and a competitive environment over relatively long periods learning how to transfer knowledge. In addition, it gives of time in the pursuit of specific goals and objectives. consideration to how artificial intelligence will create Today’s strategies are influenced by multiple factors the next management challenge and how to embrace such as the resources available to management, the it. It will provide the skills and knowledge needed to industry and the competitive conditions, and of course address managerial situations in a new context of digital the firm’s internal structure, systems, and culture. The transformation. purpose of this course is to prepare the participants for the strategic problems they will face once they become Management of the Digital managers, consultants or executives. With a teaching method based on the use of specific cases, tools and Transformation Process concepts, participants will acquire the necessary skills to make a strategic evaluation of a company, based on the industry competitive dynamics as well as the From a business perspective, in digital transformation resources and capabilities of the firm. the key word is “transformation”. In other words: change management and implementation. This course will Change Management address issues such as participative methods of design and implementation, power and political games around The course will provide students with the knowledge, the digital transformation process, and agile project understanding, skills and competences to identify management approaches. You will learn to take into the challenges related to leading transformational account the end-user when designing and implementing change within and beyond organisations and design digital transformation projects, deal with power games appropriate and impactful solutions. It will focus on the and political issues in digital transformation projects, and importance of studying and continuously scanning the use agile development and implementation approaches environment and of appreciating its impact on business, in digital transformation projects. as well as the ability to anticipate, adapt to and shape this complex and fast-changing environment. You will also develop your own critical, collaborative and systems thinking approaches to defining and designing Project Management change management strategies. The structure of the The aim of this course is to prepare you for careers in course is intended to promote a continuous dialogue digital transformation business development and digital and interaction between theory and practice. project management, as well as develop your skills and attitudes for working in multicultural environments and Ethics - Environment, Social multidisciplinary teams. The course is designed to prepare you to be a future leader in the global digital-project based & Corporate Governance environment. By developing knowledge and skills in both digital business strategy and project management, you will This is a common module across all DEAMIE be exposed to strategic project thinking, innovation, and specialisations that provides students with knowledge best practices applied in this field. Through the use of a and skills related to ethics, responsibility and case study, role play and group dynamics, you will work in sustainability topics. It will enable you with a mindset multidisciplinary project teams delivering and presenting framework for a more sustainable approach in all a real solution for the Strategic Project Management Plan aspects of business. requested. This case study will be based on the digital transformation strategy of a company. MSc in Digital Transformation Management & Leadership 29
Essential Skills in the Technology-driven World In the last couple of years businesses worldwide saw an increase in the adoption of new frontier Past seminar and technologies, particularly in the wake workshop topics include: of a pandemic which resulted in a shift of skills required for landing • Marketing jobs in the tech-driven world. With • Personal Transformation this in mind, a significant part of • Financial Management the MSc in Digital Transformation Management & Leadership is focused • CEO Mindset on developing the increasingly • Consulting Skills important skills and competencies • Social Media Technology required for the future of work. • PYTHON Coding We strongly believe that the best way for individuals to acquire the competencies needed for our immediate • Growth & Strategy future is through experience. This is why each year we invite industry practitioners and experts to share • Becoming data-driven - the DOs their expertise by offering a series of workshops and practical seminars covering the most relevant and up- and DON’Ts to-date skills sought by employers in the contemporary job market. This is done to complement our modules • Agile Management and allow yet another opportunity for our students to learn by doing. Through these themed sessions, participants develop some key management skills as well as soft skills in the areas of system thinking and co- ordination, complex problem-solving, interpersonal communications, personal branding, creativity, emotional intelligence, entrepreneurship, and more. Professional Qualifications You will also be eligible to obtain the Project Management Institute qualification: Project Manager Professional certification (PMP ®) or Certificate Associate in Project Management (CAPM ®)
Specialisation Tracks Specialisation 1 Financial Services The Financial Services specialisation Fintech track aims to help you better appreciate The world is increasingly driven by emerging the current financial markets and technologies. Paired with massive changes in environments. It also seeks to develop an regulations and the evolution of customer behaviour and preferences, new technologies have driven an in-depth understanding of how financial unprecedented transformation of finance around technology companies work, as well as the the world. Fintech, which is a shorthand for “financial latest business landscape faced by these technology”, is the drive to bring transformative and disruptive innovation to financial services by applying businesses. new technologies and satisfying consumer needs through automation. The aim of the course is to provide Financial Markets, students with a good understanding of basic disruptive technologies and how they have filled the gaps left Institutions & Regulations by existing financial institutions to serve customers’ changing needs. It also examines changes in the Financial institutions formulate their financing and financial services landscape and the traditional financial investment strategies in the capital market based system and industry setups. Furthermore the course on their understanding of the overall economic seeks to deepen students’ knowledge in the business environment. Efficient and effective financial of AI and Blockchain and the use cases in the Finance decision-making requires the analysis and utilisation industry. The overall intention is to trigger a disruptive of economic data in addition to information from the and innovative thinking process and to enforce the financial market, companies in different sectors and notion that recent changes across the financial industry industries, and the current regulations. This course provide a spectrum of valuable internal and external helps to examine the interactions between the different opportunities. parameters (markets, institutions and regulations) that shape the financial and economic conditions in the financial market. You will get the skills necessary to operate at practitioner level in several areas of financial markets - origination, research, buy or sell-side - and thus enhance investment, financing or strategic performance in the financial market, as well as your bases for risk management skills. MSc in Digital Transformation Management & Leadership 31
Specialisation 2 Industry & Automation The Industry & Automation specialisation track is designed to advance your understanding of how the latest technologies are applied and operated in physical and product settings. Operations Strategy & Automation, Robotics & Management in the Fourth Flexible Manufacturing Industrial Revolution Technologies The course illustrates the main principles and concepts This course will analyse the development of Industry of Operations Management and Operations Strategy 4.0, Digital Culture and Human-Machine interaction in industrial companies, linking strategic decisions on by considering the main pillars: advanced robotics, the Product Design and Value Proposition to choices of industrial Internet of Things, additive manufacturing, technology assets and transformation processes. The digital twin and artificial intelligence and Big Data course will explain how evolutionary and revolutionary analytics. Students will discover new technologies with changes have been applied to the predominant lectures and practical activities with e.DO robots. The manufacturing paradigms enabled by technology aim of the course is to provide the students with a good innovation, and present the future scenarios enabled understanding of the impact of Digital Transformation by the digital innovations of Industry 4.0. The course in the current industrial scenario by getting in touch aims at presenting a strategic view on Operations with an innovative technological company. During the Management and the role of new technologies to course new interfaces for interacting with technology enable differentiation, cost leadership or hybrid will be used to enhance human-machine collaboration, strategies for industrial companies. The ultimate aim and you will also get a memorable experience in is to unlock critical thinking and deep understanding robotics by using and programming real industrial of how industrial companies should approach robots. the opportunities (and threats) offered by digital technologies for manufacturing. You will gain a broad understanding of the logic and dynamics of Operations Management and Operations Strategy, understand the difference between transformation and continuous improvement in Operations, understand the core pillars of digital technologies for manufacturing (Industry 4.0), critically assess market opportunities for transformation and continuous improvement in operations, and learn how to set a strategy for transformation by leveraging Industry 4.0 technologies.
Company Consultancy Project The Company Consultancy Previous projects include: Project is one of the key elements of the specialisation. It will enable • Market analysis of the microbiome market you to work hands-on, addressing and business plan for a client in the Biotech space digital-related business problems for a real company. • Marketing and digital marketing strategy for a startup in the financial services Tech sector These 12-week projects provide you with collaborative and intercultural work experience on a case provided • Target mapping analysis for the EU and US by a company. In groups of four to five, teams are and implications of a seed fund launch for a expected to perform an in-depth analysis and make client in the gaming industry recommendations for actions that can realistically be implemented by the company. • Growth and expansion strategy for an overseas client to enter and expand in the You will learn how to approach an issue with a critical European market mindset, manage the expectations of the client and your team members, and how to react swiftly in • 5G expansion plan for a telecommunications giant in Europe unexpected situations with a creative and open-minded attitude. Throughout the project, your team will be • Market automation and process guided by a tutor to ensure quality and the timely digitalisation to serve the legal market in delivery of results. the UK ESCP works with a wide range of industries for Company Consultancy Projects 20% 10% Technology Telecommunications 15% Finance 15% 10% Charity Healthcare 10% 20% FMCG Automotive (including electric vehicles market) MSc in Digital Transformation Management & Leadership 33
Industry Research Report A practical consulting, think-tank This piece of work will enable format industry report focusing you to: on a specific area of digital transformation. • Develop skills in problem identification and formulation • Select appropriate research methods Students on the MSc in Digital Transformation • Plan a complex piece of work Management & Leadership specialisation are required to complete an industry • Collect and interpret relevant data research report which, in some cases, may be completed in partnership with a sponsor • Carry out a critical analysis and formulate organisation. recommendations This is an individual piece of work that is required for the successful completion of this MSc specialisation degree. It should resemble a consulting report on a specific area of digital transformation, ranging from changes to the nature of workplaces to the development and implications of a specific technology in a specific industry or company. You are free to choose your topic. The report is presented to and assessed by an academic jury, including a member of faculty. Each report is supervised and guided by a member of faculty or an expert in the relevant field.
Digital Placement Companies where our students A professional internship or direct complete their employment that can be done anywhere in the world. professional From July to April students must complete their Digital placements Placements – an in-company internship or a direct employment of minimum four months. The Digital Placement is an opportunity for students to apply their leadership and management skills in practice, as well as deepen their understanding of digital technologies, transformation management and business strategy by doing. Satisfactory fulfilment of the internship requirement is also dependent on the completion of an internship report reviewed by the School and the internship sponsor. The MSc in Digital Transformation Management & Leadership degree is awarded upon the passing of all modules and the thesis, and completing the professional experience requirement. MSc in Digital Transformation Management & Leadership 35
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