Models and Considerations for Beginning an Intercollegiate Athletics Program - CALIFORNIA STATE UNIVERSITY CHANNEL ISLANDS
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CALIFORNIA STATE UNIVERSITY CHANNEL ISLANDS Models and Considerations for Beginning an Intercollegiate Athletics Program Final Version Submitted: January 2015
Table of Contents Page EXECUTIVE SUMMARY 2 BACKGROUND 3 SCOPE OF STUDY 4 SECTION ONE: PROGRAMMATIC IMPLICATIONS 5 National Affiliation Options 5 Demographic Compatibility 7 Conference Affiliation Options 9 SECTION TWO: TIMELINE AND REQUIREMENTS 13 Timeline 13 NCAA and NAIA Requirements and Expectations 15 Student-‐Athlete Experience and Opportunities 20 Costs and Funding 22 Conference Competitiveness 27 Sport-‐Specific Analysis 30 Men’s Sports 30 Women’s Sports 32 Individual Sports 34 Scheduling 36 Title IX, CSU/Cal NOW Consent Decree Compliance 43 SECTION THREE: APPLICATION REQUIREMENTS AND EXPECTATIONS 47 Application Requirements 47 NCAA Division II Model Athletics Program 51 CSU Channel Islands Models This document contains proprietary, confidential, information. No part of this document may be reproduced or disclosed to a third party without the prior written consent of Strategic Edge, LLC Page 1 of 57
EXECUTIVE SUMMARY Channel Islands’ (CI) conclusions in 2006 regarding intercollegiate athletics are still viable. The best fit for the university remains NCAA Division II, as a member of the California Collegiate Athletic Association (CCAA). Three approaches could be used: 1. Begin 11 sports at once beginning 2017-‐18, apply to join NCAA Division II in February, 2019. Achieve full active NCAA membership status by fall, 2022. 2. Use a phase-‐in approach, with an accelerated timeline for bypassing membership in the National Association for Intercollegiate Athletics (NAIA). Begin 11 sports over a two year period, apply to join NCAA Division II in February, 2020. Achieve full active NCAA membership status by fall, 2023. 3. Phase sports sponsorship over a number of years, and join the NAIA as an independent member, followed by a four-‐year transition to NCAA Division II and the CCAA. The entire process could require 8-‐10 years to complete. All options are viable, depending on factors such as funding and facilities. Another consideration is how long the window of opportunity for NCAA Division II membership will remain open and what the standards will be. The Division II Membership Committee has made it clear that standards for being admitted into the process will continue to become more stringent and that growth will be limited by the resources available to Division II. In addition, while the CCAA is interested in CI joining the conference, how long this opportunity will be available to CI is also unknown. National Affiliation Affiliation with the National Collegiate Athletic Association (NCAA) Division II would align Channel Islands with other California State Universities and with the recognizable NCAA brand. Institutions typically report that they have greater regional name recognition as a result of NCAA membership and prospective students and student-‐athletes seem to equate NCAA membership with some level of institutional prestige. If CI were to begin its athletics program as a member of the NAIA, the affiliation should be viewed as a ‘place holder’ as the university prepares to meet NCAA requirements. The NAIA’s Champions of Character programming and simpler rules compliance requirements make it an attractive option for small start-‐up programs. Also, immediate access to post-‐season play would provide championship opportunities for Channel Islands student-‐athletes that would remain unavailable for three years were the university to move directly to NCAA Division II. In an NCAA Division II environment, student-‐athletes would benefit from more study time and less time on the field than is typical in an NAIA environment. If CI were to choose to move directly to NCAA Division II, the university should expect to see better academic performance by student-‐athletes than by general students as a result of more stringent NCAA academic requirements. Student-‐athletes graduate CSU Channel Islands Models This document contains proprietary, confidential, information. No part of this document may be reproduced or disclosed to a third party without the prior written consent of Strategic Edge, LLC Page 2 of 57
at rates 10% higher than their non-‐athlete counterparts and have an average Academic Success Rate of over 70%. Because of their data-‐driven approach, Division II presidents are able to structure eligibility, recruiting and playing and practice season rules to improve academic success. Conference Affiliation When considering options for conference affiliation, Channel Islands should take into account that its NAIA conference options are very limited. The Golden State Conference (GSAC) is one of the NAIA’s strongest and most stable conferences, but it is comprised of small, faith-‐based private schools. Based on its current make-‐up, it is unlikely to be interested in CI as a conference member. The other NAIA conference in California, the California Pacific Conference (Cal Pac), is based in the San Francisco bay area. It has public institutions as members but no members in Southern California. The third option, taken by CSU San Marcos when it began its sports program over a decade ago, is to join the Association of Independent Institutions (A.I.I.), a conference that is made up of 22 independent NAIA institutions, 18 of which are full members and four of which are associate or provisional members. None of the conference options is particularly desirable, but some affiliation will be necessary should CI choose the transitional approach. The California Collegiate Athletic Association has already expressed an interest in CI and is the NCAA conference that is the most logical for CI, both in terms of geography and type of institution. It is currently comprised of 12 California State University members and one University of California member. California State University San Marcos was recently accepted into the NCAA Division II membership process and is on schedule to become a full active member in 2017-‐18. The CCAA currently sponsors championship competition in all the sports Channel Islands is interested in offering. BACKGROUND California State University Channel Islands (CI), founded in 2002 with an enrollment of 1320 during its inaugural year, is the youngest of the 23 California State University campuses. By fall 2013 enrollment grew to 5080 students and in fall 2014 enrollment was over 5800. In 2003, CI began exploring the possibility of beginning a recreation, intramural and intercollegiate athletics program. Since that time, several attempts have been made at gathering information related to the structure and potential cost of an intercollegiate athletics program at CI, including what sports should be offered and what is the optimal conference and national affiliation for intercollegiate athletics. A comprehensive report was drafted by Dr. Wm. Gregory Sawyer, Vice-‐President for Student Affairs, in 2003 that included a Mission Statement for Intercollegiate Athletics as well as a listing of “traditional sports”, meaning those sports offered at other institutions against which CI may compete. The report included an overview of both the National Association for Intercollegiate Athletics (NAIA) and the National Collegiate Athletic Association (NCAA) as potential national affiliations for CI’s intercollegiate athletics program. CSU Channel Islands Models This document contains proprietary, confidential, information. No part of this document may be reproduced or disclosed to a third party without the prior written consent of Strategic Edge, LLC Page 3 of 57
The 2003 report was followed by the appointment of a committee to assist in the design of an athletics program for CI. The university engaged the services of Dr. Cedric Dempsey in June 2005 to work with CI’s Athletics Advisory Committee. The Committee’s report, which was published in 2006, included the following recommendations: Ø That Division II is the best level of competition for CI in the next decade. Ø That CI submit an application to the California Collegiate Athletic Association, noting that the CCAA is comprised of primarily sister CSU institutions. Ø That while intercollegiate athletics, club sports, intramural and recreational programs should be administered by the director of athletics, there should be separate budgets for intercollegiate athletics and for the other programs. Ø That the intercollegiate athletics program consist of the following sports [Note: A 2014-‐18 Financial Plan developed by CI in 2013 includes all of the sports below with the exception of tennis]: o Women’s individual sports (in order of priority): Tennis, Cross Country, Golf o Women’s team sports (in order of priority): Soccer, Volleyball, Basketball, Softball o Men’s individual sports (in order of priority): Golf, Cross Country, Tennis o Men’s team sports (in order of priority): Soccer, Basketball, Baseball Ø That a master plan for intercollegiate athletics facilities and recreational facilities for all students should be developed in the immediate future. Ø That the Director of Athletics report to the Vice President for Student Affairs on daily operational issues and to the President on policy matters. The structure also included the appointment of a Senior Woman Administrator (SWA). Discussion about starting an intercollegiate athletics program has continued since the 2006 report and in 2013 a Research Group was appointed to assist with presenting alternatives for starting an intercollegiate athletics program. The group reviewed national and conference affiliation options and discussed the benefits of starting as a member of the NAIA before moving to the NCAA. To assist with consideration of its options, CI engaged the services of Strategic Edge Athletic Consulting, LLC (Strategic Edge) to present two models – 1) Beginning as a member of the NAIA and after a period of time applying for NCAA Division II membership and 2) Making application for membership in NCAA Division II without having been a member of the NAIA. SCOPE OF STUDY Given the options CI is considering, it is important to understand the differences between the NAIA and the NCAA and the context for each. This three-‐part report consists of comparative information the university can use in its assessment of the NAIA and the conference options available compared with NCAA Division II and the California Collegiate Athletic Association. Section One includes programmatic implications of membership in the NAIA when compared with membership in NCAA Division II. Section Two presents timelines and requirements for CI should it choose to either fully implement its athletics program immediately, choose an accelerated approach to NCAA and CCAA membership, bypass the CSU Channel Islands Models This document contains proprietary, confidential, information. No part of this document may be reproduced or disclosed to a third party without the prior written consent of Strategic Edge, LLC Page 4 of 57
NAIA, or use a transitional approach, beginning with NAIA membership followed by a move to NCAA Division II. The timelines and requirements section of the study addresses relative operating expenses and sources of income, rules compliance and student-‐athlete eligibility standards. It also provides templates for CI’s potential for competitive success as a member of the CCAA, potential impacts on the student-‐athlete experience and opportunities for student-‐athletes, including travel, missed class time, and championship opportunities. Section Three addresses NCAA Division II expectations for prospective members and provides a set of actions CI would need to take to be a viable applicant for NCAA Division II candidacy. SECTION ONE: PROGRAMMATIC IMPLICATIONS National Affiliation Options Of the roughly 2,870 four-‐year degree-‐granting institutions in the United States1, 1,389 sponsor intercollegiate athletic programs2. Of those, 253 are members of the National Association of Intercollegiate Athletics.3 There are over 1,000 active member schools in the NCAA membership – 347 in Division I, 300 in Division II and 446 in Division III.4 The NCAA also has more than 100 member conferences in all three divisions. Other small associations, such as the National Christian College Athletic Association, account for the others. The National Association of Intercollegiate Athletics (NAIA) The NAIA serves approximately 57,3405 student-‐athletes and hosts 23 national championship events in 13 sports each year. The NAIA men's basketball tournament has become the longest-‐running basketball tournament in the country, celebrating 75 years in 2012.6 The NAIA has tried to differentiate itself from the NCAA by stressing its simple structure and its focus on building character. The NAIA Way • Bigger isn’t always better. • Life’s many challenges are best met by a simple, straightforward approach that recognizes and expects individual honesty and responsibility. • Education is the true purpose of sports in the college setting. • Sport offers limitless opportunities to teach lessons for life, standards higher than victory. One of the NAIA’s most important programs, Champions of Character, is grounded in five core values. The program is designed to instill an understanding of character in sport and provide student-‐athletes, coaches, and parents with hands-‐on training to know the right thing, do the right thing, and value the right thing, inside and outside of the sports setting. 1 National Center for Education Statistics, Fast Facts, 2 Source: 2012-13 EADA Report- NCAA, NAIA, NCCAA 3 Source: NAIA Website 4 Source: Report of NCAA Membership (Report run 3-31-14) 5 Source: 2012-13 EADA Report 6 Source: NAIA Website—“About Us”, 2012-13 EADA Report CSU Channel Islands Models This document contains proprietary, confidential, information. No part of this document may be reproduced or disclosed to a third party without the prior written consent of Strategic Edge, LLC Page 5 of 57
Champions of Character Core Values Respect Responsibility Integrity Servant Leadership Sportsmanship The program’s immediate focus is to reach and penetrate a broad-‐based understanding of Champions of Character among NAIA coaches and student-‐athletes. The NAIA’s on-‐line education program, “Character Driven Coaching” is an example. Over the last 15 years, the NAIA has lost over 180 members. Fifty-‐nine institutions have been admitted for membership in the NAIA since 2005. Those institutions have median undergraduate enrollments of approximately 790 students. The NAIA now has only 50 members with undergraduate enrollment over 2,000. New members closely parallel current members with regard to their public/private mix. Currently, 18% of the members are public institutions and 82% are private.7 The percentage of small, private, faith-‐based institutions appears to be rising in the NAIA as larger institutions seek membership in the NCAA. Along the West Coast, thirteen institutions have left or are in the process of leaving the NAIA. They include California Baptist University, which became an active NCAA Division II member in September 2013, and Asuza Pacific University and Point Loma Nazarene University, which became active NCAA Division II members in September 2014. Concordia (Portland), California State University San Marcos and Concordia Irvine all were accepted into the NCAA Division II candidacy process beginning this fall (2014). National Collegiate Athletic Association (NCAA) NCAA is the most recognized brand in college sports. The NCAA is a much larger organization than the NAIA -‐-‐ serving over 430,000 student-‐athletes. The NCAA is divided into three divisions each with its own statement of philosophy. The Association administers 89 championships in 23 sports for its member institutions. More than 40,600 male and female student-‐athletes compete annually in these events for national titles. Active NCAA Division II members sponsor an average of 6.9 sports for men and 7.9 sports for women8. Fifty percent of Division II members are private institutions9. Enrollments vary tremendously across the division. They tend to be larger than NAIA members. Only 30 have enrollments under 1,00010. NCAA Division II, which serves nearly 100,000 student-‐athletes, has sought to differentiate itself from Divisions I and III by developing the “I Chose Division II” branding campaign. The campaign stems from empirical data that indicated student-‐athletes are choosing Division II schools because a “balance” exists 7 Source: 2012-13 EADA Report 8 Source: Division II Facts and Figures, 2014 9 Source: Division II Facts and Figures, 2014 10 Source: 2012-13 EADA Report CSU Channel Islands Models This document contains proprietary, confidential, information. No part of this document may be reproduced or disclosed to a third party without the prior written consent of Strategic Edge, LLC Page 6 of 57
that emphasizes both academic excellence and athletics achievement. In June 2005, chancellors and presidents of Division II member institutions agreed to implement a comprehensive strategic study related to the division’s defining characteristics and key attributes. This data-‐driven process was designed to create a proactive position that clearly identified the defining characteristics and aspirations for the member institutions of Division II. This effort was initiated with the goal of enhancing the regional awareness and local engagement of Division II members and the constituencies they serve. The result was the development of a Strategic Positioning Platform for Division II. A priority identified for the Division in 2014-‐15 is to enhance and expand the Division II brand; NCAA Division II has hired Blacktop Creative to assist with these efforts. Division II Strategic Positioning Platform, Life in the Balance Higher education has lasting importance on an individual’s future success. For this reason, the emphasis on the student-‐athlete experience in Division II is a comprehensive program of learning and development in a personal setting. The Division II approach provides growth opportunities through academic achievement, learning in high-‐level athletic competition and development of positive societal attitudes in service to community. The balance and integration of these different areas of learning opportunity provide Division II student-‐athletes a path to graduation while cultivating a variety of skills and knowledge for life ahead. Division II Attributes Learning: multiple opportunities to broaden knowledge and skills Service: positive societal attitude through contributions to community Balance: emphasis on collective knowledge; integration of skills Passion: enthusiastic dedication and desire in effort Resourcefulness: versatile skill set drawn from broad range of experience Sportsmanship: respect for fairness, courtesy; ethical conduct toward others NCAA Division II has used these six attributes to shape its Community Engagement and Game Environment initiatives as well as the Model Division II Athletics Program. Division II requires prospective new members to embrace these initiatives as a condition of admission to candidacy and active membership. Demographic Compatibility The NAIA can serve as a viable national affiliation option for new athletics programs. The NAIA has minimum requirements and expectations much lower than those found in NCAA Division II. The sports programs of the newest NAIA members are half the size of the average in the NAIA and their budgets are less than a third of the average among NAIA members. They sponsor, on average, three sports each CSU Channel Islands Models This document contains proprietary, confidential, information. No part of this document may be reproduced or disclosed to a third party without the prior written consent of Strategic Edge, LLC Page 7 of 57
for men and women with an average of 53 men and 35 women competing. Their average spending on athletics, based on the most recent EADA data available, was approximately $602,000.11 NCAA Division II expects new members to look very much like its current members. Active NCAA Division II members that do not sponsor football average 7.1 sports for men and 6.6 sports for women. Average budgets for new Division II members average approximately $2.9 million as reported at the time they joined. NUMBER OF SPORTS SPONSORED NAIA NCAA D.II Average Average Average Average All New Members New Members Members w/o FB Members Men’s Sports 5.1 3.4 7.1 7 Women’s Sports 5.4 3.4 6.6 7 Source: EADA, NAIA, NCAA Division II Facts and Figures, 2014 It is important to note, as one compares the average sports sponsorship of each institution joining the NAIA and NCAA, that the requirements of each organization are very different. NAIA institutions can ‘count’ a sport like golf or cross country with one or more participants who compete in one or more contests. The NAIA does not have minimum participant or contest requirements to be a “countable” sport. The NCAA requires minimum participants and contests in order for a sport to be considered a ‘sponsored’ sport and count for NCAA membership. Analysis The NAIA offers great institutional flexibility with regard to sports sponsorship and scholarships. Its members’ sports sponsorship and participation numbers are trending downward. The size and scope of NAIA athletics programs had been determined solely by member institutions and conferences. NCAA Division II will not allow a prospective member to make application until it has met minimum sports sponsorship requirements (10 sports, five each for men and women or six for women and four for men) for a period of at least one year. NAIA members are immediately eligible for post-‐season play after acceptance for membership. NCAA Division II applicants must wait three years. If CI were to decide to join NAIA first, and apply for NCAA Division II membership later, it is important to note that the NAIA places post-‐season restrictions on institutions that make formal application to the NCAA. The NAIA rules handbook states,”NAIA institutions that make formal application for NCAA membership shall not be allowed to participate in NAIA post-‐season contests beginning with the second full academic year after application for NCAA membership has been made, unless a waiver is granted by the National Administrative Council. If the institution withdraws from the NCAA membership application process, the institution will be allowed to participate in NAIA post-‐season competition, provided the institution maintains NAIA 11 Source: 2012-13 EADA Report CSU Channel Islands Models This document contains proprietary, confidential, information. No part of this document may be reproduced or disclosed to a third party without the prior written consent of Strategic Edge, LLC Page 8 of 57
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