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MEDIA SOLUTIONS
20
MEDIA
SAN ANTONIO EXPRESS - NEWS | EXPRESSNEWS .COM | my SA .COM
19
GUIDE
20 20
19 About Us The San Antonio Market 19
HEARST CORPORATION The net combined San Antonio Express-News/mySA.com audience is more than 900,000+
Hearst Corporation is one of the nation’s largest diversified media companies, with newspaper, adults or 45% of the San Antonio DMA. We also bring social media partnerships into the mix,
magazine, broadcast, interactive media and syndication divisions. It publishes 15 daily newspapers with their base of highly engaged participants, as well as commercial printing and direct mail.
including the San Antonio Express-News, Houston Chronicle, San Francisco Chronicle and SOURCE: SCARBOROUGH 2017 R2, NIELSEN 2017
(Albany) Times-Union; and dozens of magazine titles in the U.S. and abroad, including O, The
Oprah Magazine, Esquire, and Good Housekeeping. In addition, Hearst Corp. operates 29 A Top-40 market and one of the fastest growing metros:
television and two radio stations in geographically diverse markets and 20 business-to-business
information services and electronic databases.
7TH LARGEST U.S. 9TH LARGEST U.S. DMA
SAN ANTONIO EXPRESS-NEWS CITY POPULATION IN HISPANIC POPULATION
The San Antonio Express-News has been the voice of South Texas since 1865. Acquired by the 1.7 MILLION 1.5 MILLION
Hearst Corporation in 1993, the Express-News is San Antonio’s most enduring source of news
and information. By teaming up with other digital media outlets, the Express-News strategically
positions itself in an ever-changing media industry.
20
18 Partner with a multimedia powerhouse
SAN ANTONIO
San Antonio continues to thrive as one of the nation’s top cities for new business opportunities Since its first edition in 1865, the San Antonio Express-News has built a reputation for solid
because of its affordability and investments in infrastructure, technology, education and journalism and community involvement. The newspaper today delivers a large, loyal readership
healthcare. with a desirable income and education demographic. And our Hearst Media Solutions multiple-
media experts work to maximize your return on every marketing dollar spent in the paper, from
• Median Household Income: $59,242 full-run placement to specialized niche targeting within our diverse audience.
• Median Home Value: $163K
• DMA Population: 1.7M Our creative staff can deliver a customized branding campaign or maximize your visibility with
1
SOURCE: SCARBOROUGH 2018 R2, NIELSEN 2018
nontraditional ad shapes and placements virtually anywhere in these products.
#
IN SUNDAY READERSHIP PENETRATION WITH 24%
The Express-News ranks:
S U N D AY , M A R C H 4 , 2 0 1 8
Hundreds of dollars in coupon savings every week
LOCAL MEDIA WEBSITE WITH MYSA.COM
SUNDAY
SA SPORTS NATION SPORTS JOIN US WEDNESDAY BUsINEss sPoRTs
Spurs let Enjoy the fare from S.A.’s
Power Breakfast Club
On the mAt
TV SHOW Tonight at 11 o’clock on WOAI-TV
Best at McNay Art Museum
Jeff McDonald, Jabari Young
and Tom Orsborn discuss how the
another lead Gathering place gives
resources to communities of It’s a day for local athletes to stand out as high-place finishers in
Spurs can salvage the season slip away in color./E1 state wrestling championships./B1
WEATHER PEoPlE
MAGAZINE loss to Lakers HIGH LOW At the box office
CAPITAl REgIoN
40 reasons Spurs fans adore 40-year-old Manu Ginobili
DINING DRINKS Guns for teachers?
Bonus Poster: Spurs Coyote Page B1 40° 32° “The Post” Educators’ union comes out
has revived against Trump’s plan./C1
interest
5 MAJOR TEXAS NEWSPAPERS
in the Justice on leave
Your weekend con- newspaper
AMONG
cludes with a 95% battles of the Guilderland official accused of
chance of rain./A2 1970s./A2 stealing $4 million./C1 OVER $1,797 OF COUPONS INSIDE* * NOT ALL COUPONS
IN EVERY EDITION
THE VOICE OF SOUTH TEXAS SINCE 1865 | MYSA.COM
FO R THE
‘MOTHERLY LOVE’ VOTE 2018
ON THE BORDER Ideological
differences history
Timesunion.com ∙ Sunday, February 25, 2018 ∙ Albany, New York ∙ $3.00 Final
Disability benefits
on display
in DA ads
Talking A long, anxious wait SOURCE: GOOGLE ANALYTICS, SCARBOROUGH 2018 R2, VS AUSTIN, DALLAS-FT. WORTH, EL PASO AND HOUSTON
about
a hard
LaHood mounts offensive
By Jasper Scherer supported me in the past.
topic
STA FF WRIT E R And this is all very per-
sonal, because of whatev-
In mid-November, er his issue is.”
Bexar County District That would prove one
Attorney Nico LaHood of LaHood’s more tem-
had just filed for re-elec- perate interpretations of
tion when he offered an his foe’s candidacy. Gon-
assessment of his Demo- zales rebutted at the time Stories revealed in
cratic primary opponent,
defense lawyer Joe Gon-
by saying LaHood had
mismanaged the office slavery database seen
zales. through “an atmosphere as fodder for useful
“I think it’s very disin- of intimidation.”
Photos by John Davenport / San Antonio Express-News
genuous, his candidacy,” Since then, the race has discussion, action
We help you reach your customers
Artist Miles “El Mac” MacGregor is painting this portrait on a water tower in the border community of LaHood said. “He’s never crescendoed into a melee.
20
Presidio. The binational goodwill project is sponsored by the Mexican government. talked about running The latest: a series of By Amy Biancolli
before. I used to own a provocative ads that start-
An artist with a social conscience paints a lady who cleans building with him. He Ads continues on A21
Jacob wasn’t old, maybe 24,
when he bolted into the Albany
By John MacCormack “I tell them I don’t MacGregor winter on Friday, Feb. 10, 1764.
Congress contests
STA F F WR ITE R know why I was chosen. stands with It was his second try at freedom
It was quite a surprise,” Linda in seven months. He wore green
PRESIDIO — For she added. Luján, who leggings, buckskin breeches and a
is the
are primary keys red worsted cap.
18
Linda Luján, 62, a clean- The mural is a gift of
ing lady and seller of public art from the Mex- subject of Two days later, an adver-
the
used clothes, a long life ican government to Pre- tisement ran in the New-York
portrait.
of obscurity here on the
border is ending quickly
sidio, a low-income bor-
der city south of Marfa, She’s a House control at stake this year Mercury offering $5 for anyone
cleaning who returned him to his owner, a
without her really un- and about 450 miles from man named George Ray. The ad is
lady who By Bill Lambrecht Even Trump’s newly
derstanding why. San Antonio. also has a vivid and meticulous in its detail,
Visible to everyone on Presidio was chosen WA SHINGT ON BURE AU minted campaign manag-
used
er has chips in the game inadvertently humanizing a man
the 100-foot-high city from among 50 other clothing
water tower is an enor- consulates to receive the WASHINGTON — San in the run-up to Tues- regarded by society as an object
business. to be peddled and an outlaw to be
mous image of Luján, a gesture of binational Lujan came Antonio-area congressio- day’s primaries.
red rose in hand. It is goodwill in a time of to the nal races reflect the fierce Texas races for Con- seized. Photos by Madison Iszler / Times Union
being painted by El Mac, often harsh rhetoric on United battle for control of the gress, often snoozers due He was short: “5 Feet 6 ¾
Joseph Lestingi and his wife, Rachael, sort through disability paperwork at their home in Clemons, Washington County.
an internationally known border and immigration States 32 House of Representatives to gerrymandering, could Inches high without Shoes.”
this fall, with Democrats play a bigger role than He was scarred: “on the right
Backlog of disability applications mires
street artist from Phoe- issues. years ago.
nix with a social con- “The sense of the seizing on President Don- usual with retirements side of his Forehead, one on his
thousands in a process that can take years
science. painting will be that ald Trump’s negative and energized Demo- left Temple (both just on the Edge
“Now a lot of people migrants are part of the ratings and Republican cratic voters. of his Hair) and another on the
are recognizing me and community, migrants are super PACs already at Democrats need a net Crown of his Head,” with “two
there are a lot of ques- welcome and it strength- work. Voting continues on A21 By Madison Iszler box, hoping for a letter with a date
large Pock-marks on the upper
tions,” Luján said Tues- ens the relationship of — the day of his Social Security
Part of his left Cheek.” Clemons
day, standing below the people on both sides,” disability hearing. When he came
He was bent: He had “crooked
looming column, which said Francisco Jacobi, a PURCHASE A SAFE SHOWER Legs, the Calves of his Legs On the 615th day, Joseph Lest- up empty-handed, he was disap-
faces Mexico. Image continues on A20
DURING OUR NINTH ingi woke up hoping things would pointed but not surprised. It meant
Hearst Media Solutions serves all of your digital advertising needs. We partner with social media
remarkably high, a lump on each
be different. another day of waiting to plead his
ANNIVERSARY SALE shoulder by being flogg’d from
Time past, stoops forward in He got dressed. He straightened case before a judge, months after
AND SEE WHAT YOU SAFE the couch cushions and tidied up filing an appeal, more than a year
Parishioners see retaliation in nuns’ ouster WILL SAVE SHOWERS
“Our Name Says It All”
walking, and hangs down his
Head.” the house while his wife was at
work teaching at a nearby school.
after being denied benefits.
“I’m used to waiting,” he said.
And he was eloquent: Jacob
He strummed his guitar and spent “You find ways to pass the time or
Atonement lived at the parish for
about a decade and be- Free: Demolition,
was “of an insinuating address,
very apt to feign plausible Stories, some time with friends. He consid- you’ll go crazy.”
ered fixing the chimney, but that He never imagined he’d be
church’s ties come a beloved presence
there, had been asked to
Repair and and may perhaps call himself a
required clambering up on the roof sidelined with injuries that left
Cleanup. free Negro.”
to archdiocese leave by the Archdiocese with arthritic joints. him unable to tie his right shoe or
and search engine giants to bring you state-of-the-art Search Engine Marketing and Search
of San Antonio. Their Free: Shower door Please see slavery a6 ▶ Joseph Lestingi continues to collect documents for his case. Finally, he shuffled to the mail- Please see Disability a10 ▶
are strained abrupt departure further
corroded the parish’s
tempered glass.
already strained relation- Free: Shower chair
By Elaine Ayala ship with Archbishop adjustable sports business INDEX
STA F F WR ITE R Gustavo García-Siller. with arms.
Deal with the Devils a winner
García-Siller considers Business/Jobs E
The news, coming at it a personnel matter and easy access Easy access
Classified D5
the end of a Sunday Mass the archdiocese will not 4” curb on our
Comics Inside
at Our Lady of Atone- comment on it, spokes- truly skid resistant
Crosswords Unwind
ment Catholic Church in man Jordan McMorrough
Hockey team sees bottom line,
Lisa Krantz / San Antonio Express-News
base and the nicest season of the River Rats.
January, reopened a deep said. In a brief interview, Tessye Maurer applauds a speaker’s remarks as she They are now the Binghamton Devils, Lottery A2
Engine Optimization. We offer targeted email and mobile marketing. And we can build eye-
easy-clean shower
wound.
Three nuns, who’d
the archbishop said he
Nuns continues on A24
sits in front of the Poor Clares of Perpetual
Adoration nuns during a 2012 rally. walls that you can attendance bumps after leaving sporting the same NHL affiliation (New Movies D4
imagine. TU Center for Binghamton Jersey) and coaching staff, and some of
the same players. A few Albany fans are
Obituaries C4
Perspective D
Expires: 04/01/18 so call now even making the 140-mile trek down I-88 Scoreboard B6
By Pete Dougherty
WEATHER Subscriber for a free shop at home service to be with them. Sports B
At a team outing earlier this month at
Bonus:
Doug Mills / The New York Times
HIGH LOW or a showroom visit and see us Binghamton Television D4
Tioga Downs, a casino-driven harness- ‘Rejects’ no more
81 63 A shower
Full report, B14 News at www.safeshowers.com You can take the Devils out of Albany, racing track about 30 miles west of here, Travel Unwind
but you can’t take all of Albany out of the the gathering wasn’t limited to Broome U.S. men’s curling team members Matt Hamilton, Weather A2
No one will you 4219 Gatecrest, San Antonio, 78217 Devils. County residents. Tyler George, John Shuster and John Landsteiner
might When the Albany Devils left town last
catching online banners, video clips and more for our clients.
“We saw 10-15 season-ticket holders
get out alive 210-655-1111 react after winning the gold medal in the men’s
153rd year, No. 155. 314 pages
© 2018, San Antonio Express-News spring, the state capital was without an from Albany make the trip,” said Ben
have missed American Hockey League franchise for curling finals at the 2018 Winter Olympics in South
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the first time since 1993-94, the inaugural Please see Devils A8 ▶ Korea on Saturday. story/B1
S
FOR SURGERY
Go straight to the leaders.
Visit SPHP.COM/Surgical-Services
Sometimes targeting shoppers by location – either based on where they live or where you do
business – is the most practical way to build sales. Using our research data, you can zero in on
customers in print via newspaper, direct mail or special-interest publications; via online banner
ads, SEM, SEO or interactive social media pages; or via mobile or email messages. All these
media enable geographic targeting by specific neighborhoods and zip codes. So wherever
your customers are, we’ve got a way to find them and reach them!
20 20
19 Our Sites Search Engine Marketing 19
mySA.COM SEARCH ENGINE MARKETING (SEM) is a term that describes the different ways you can make
Our website is the most visited in the San Antonio market. It’s where millions of San Antonians your website even more visible in search engines. This increased visibility will result in more traffic
go when they want the latest breaking news, sports, weather and more, 24/7. to your website. It comes with a wealth of benefits that can help you convert traffic into sales,
including lead generation, brand building and increased competitiveness.
• 60 million monthly page views
• 3+ million monthly unique users HEARST MEDIA SOLUTIONS utilizes a highly intuitive software program that maximizes your
• 35+ million monthly mobile page views allotted budget by responding to specific keywords. Plus, it learns how to position your company
where it is most likely to have the greatest number of leads. The result is that you maintain a
EXPRESSNEWS.COM strong Web presence while controlling your costs. Partnering with a leader in specialized search
Our premium, subscriber-only website provides exclusive reports, in-depth local news and technology allows you to drive responses where you want them – to your phone, email or website.
insider analysis that you will only find here.
SOURCE: BUSINESS MARKETING FOR CHAMBERS OF COMMERCE AROUND SACRAMENTO SEPTEMBER 2016; SMART SEARCH OCTOBER 2016
• 2+ million monthly page views
• 487,000 monthly unique visitors Our results-driven program also includes:
• 948,000 monthly mobile page views • Click-through results evenly spread out over a chosen period of time
• Detailed tracking and reporting to tie performance to your budget allocation
SOURCE: NOVEMBER 2018 GOOGLE ANALYTICS • Access to our experts for questions and campaign advice
HOW IMPORTANT IS SEM?
93%
OF ONLINE
70%
OF INTERNET
90%
OF SEARCHERS
15%
CLOSE RATE
EXPERIENCES MARKETING NEVER SCROLL FOR SEO LEADS
BEGIN WITH A SERVICE SHARE DOWN PAST THE
SEARCH ENGINE IS OWNED FIRST PAGE OF
BY GOOGLE GOOGLE
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18 Search Engine Optimization
Search engine optimization is used to move companies higher in search engines’ natural or
organic listings. Rather than show online paid ads in response to a search, SEO is a more subtle
approach that ranks the likelihood of your company’s appearance on the search results, based
on your website’s actual content. Each search engine uses formulas to read a site’s keywords and
other internal components and bases a website’s ranking within the search results on this formula.
SEO is the #1 driver of traffic to content sites right now.
71%
OF SEARCHES RESULT
89%
WORLDWIDE RATED SEO
50%
OF CONSUMERS VISIT A
71%
OF B2B RESEARCHERS
73%
OF IN-HOUSE MARKETERS
IN AN ORGANIZED SUCCESSFUL AT ACHIEVING STORE WITHIN A DAY OF START THEIR RESEARCH AND 76% OF U.S. AGENCIES
PAGE-ONE CLICK OBJECTIVES OF IMPROVED THEIR LOCAL SEARCH WITH A GENERIC SAID SEO PROVIDED
(MUZ, 2014) SEARCH RANKINGS, WEBSITE ON A SMARTPHONE SEARCH EXCELLENT OR GOOD
E-edition & E-edition for iPad
TRAFFIC AND LEAD GENERATION (Google) (Google) RETURN OF INVESTMENT
20 (eMarketer) (eMarketer)
18
Top three most-effective SEO tactics (MarketingProfs)
A page-by-page, exact replica version of the print edition of the San Antonio Express-News
available online 24 hours a day. The San Antonio Express-News e-edition is now available in an 72% Content creation 48% Keyword/phrase research 34% Frequent website updates
iPad app (ExpressNews.com/GetApp). SOURCE: WEB PRESENCE SOLUTIONS DECEMBER 2018
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19 Social Media Email Marketing 19
FACEBOOK’s vast audience has members open to directly connecting with your Our permission-based email marketing is an efficient, cost-effective way to market your business
business. We can create a Facebook fan page for your business to attract them, and you’ll to a welcoming, engaged audience. It is an additional point of entry to your brand awareness,
be able to interact directly with potential customers and gather a dynamic database of and can be used to direct them deeper into your website or to send them special offers, coupons
contact information from users who want to receive information and offers directly from you. Or, and promotions. You can target emails based on demographic, psychographic or geographic
we can create targeted Facebook ads to reach potential customers. With Facebook advertising, criteria. And since Hearst Media Solutions is approved for mass email servers, your message
you choose your daily budget and pay-per-click amount, and pay only when someone clicks on won’t be diverted as spam.
your ad. Or, you can pay per impression for a pre-set number of times your ad will be displayed.
SQUIB WEEKEND HOUSE HUNTERS
YOUTUBE Utilize video marketing on YouTube to tell your story with video or extend mySA Weekend House Hunters newsletter reaches more than 170,000 real estate intenders
your television campaign. Target your video(s) by keyword, location, audience, or and home shoppers each week in San Antonio, delivering useful content from open houses and
interest/topic. featured properties to neighborhood news and helpful articles.
TWITTER Twitter is an online social networking service that enables users to send SQUIB CAR SHOPPER
and read short 140-character messages called “tweets.” Advertisers can target users mySA Weekend Car Shopper’s Guide reaches more than 450,000 auto intenders and shoppers
based on their history of tweets and may quote tweets in ads delivered to the user. every weekend, delivering reviews on new makes and models, sales events, plus automotive
listings and inventory from San Antonio’s premier dealerships covering new, used, and certified
pre-owned vehicles.
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18 Social Media Management SQUIB MILITARY MATTERS
The mySA Military Matters monthly email newsletter features military-related news and
Social media management helps your business by pushing content to fans and followers ensuring trending topics from mySA.com, helpful links to articles and listings for local things to do and
you stay top-of-mind and have a consistent content strategy. With the tremendous growth of the places to eat and drink, as well as help finding a home or shopping for a vehicle in San Antonio.
digital universe, social media is a great way to tap into the vastness of its marketing potential. The newsletter also includes links to the three San Antonio military publications and goes out to
more than 85,000 subscribers.
Of all the social media currently available, Facebook is by far
the most popular. Facebook’s vast audience has members SQUIB LUXURY LIVING
open to directly connecting with your business. We manage mySA Luxury Living Monthly newsletter reaches 195,000 San Antonians with a household
your Facebook fan page and push content regularly, each income of more than $150,000 who have a taste for the finer things in life. It features articles on
month, to help your business attract potential customers. topics such as travel, fashion, fine arts, entertainment, dining, drinks, automobiles, real estate,
Gather a dynamic database of contact information from users home decor, and more.
who want to receive information and others directly from you.
SQUIB SPURS NATION
mySA Spurs Nation newsletter is delivered weekly to 120,000 fans who can’t get enough of their
20
18 Reputation Management five-time NBA champion San Antonio Spurs, featuring the latest news, stats, analysis, slideshows
and behind-the-scenes coverage.
We help your business claim and monitor your listings and SQUIB COMMUNITY MATTERS
profiles across the Web to ensure you are informed and Weekly email newsletters focused on Northwest, Northeast and South San Antonio highlight
aware of what consumers are saying about your business. news and features relevant to each of these communities. mySA’s Northwest Light Online
We provide a list of where your business listings are online, reaches 69,000 readers. mySA’s Northeast Herald Online reaches 95,740 readers. mySA’s
what may be missing, and if there are any possible errors Southside Reporter Online reaches 117,000 readers. mySA’s The Corridor Monthly (I-10
that need to be corrected. Consumer reviews are sent to corridor) reaches 25,000 readers. mySA’s Stone Oak Monthly reaches 25,000 readers. mySA’s
you with recommendations on how to respond to both Heights Monthly reaches 25,000 readers.
good and bad publicity to improve customer service.
A FULL-SERVICE PRODUCT:
A share-of-voice graph shows your online prominence
• SOPHISTICATED DATABASE MANAGEMENT • OPT-IN DATABASE, CONTINUALLY UPDATED
compared to your competition to understand how to better
• LESS THAN 3% BOUNCE RATE • COST-EFFICIENT, TIME-EFFICIENT ADVERTISING DELIVERY
improve your reputation.
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19 Mobile Marketing Optima 19
HEARST MEDIA SOLUTIONS takes the time and expense out of building and managing OPTIMA FEATURES ARE DESIGNED JUST FOR YOU:
mobile sites. We will turn your website into an easy-to-read mobile site that connects you with Capabilities of dynamic advertising: ▶ Weather customization ▶ Geo-targeting ▶ Timing
busy mobile professionals who conduct their search for a product or service online. We can customization ▶ Capabilities of dynamic advertising
make your company’s website accessible to anyone, anytime, anywhere, by optimizing it for 24/7 performance dashboards available
viewing and navigating on a mobile device. With 175 million smartphones in use in the USA, Multiple tactics with one budget
you can’t afford not to be easily accessible to mobile users. Contextual targeting
SOURCE: ABA MARKETING & SALES, WHY A MOBILE-FRIENDLY WEBSITE IS CRITICAL, 2015
Get your company on the move:
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18 Frequence
• MAKING your company website optimized for viewing and navigating on a mobile device
• DEVELOPING a mobile-customized section for your company Frequence builds and delivers comprehensive location-based digital advertising campaigns for
• CREATING a consistent user experience across all devices brands and agencies. The more filters, creative and unique audience segments required, the
better it performs. This programmatic ad buying platform leverages the power of location based
audience targeting and multi-segment campaigns at scale. It approaches all advertising as local
advertising and this technology supports campaigns that require the most expansive audience
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18 mySA Mobile reach within the most focused target locations.
San Antonio’s preferred local website with STRONG local reach!
Over 70% of Americans are smartphone owners. Connect with this audience on the mySA mobile
site featuring breaking news, current events and much more with an average of over 22 million page
20
18 Native Advertising
views per month.
Native advertising is designed for businesses that produce content in the form of press releases,
blogs, social media and regular announcements for their business or industry.
• The number of mobile-only Internet users
now exceeds desktop-only users in the Native advertising automates the placement of branded content as sponsored or promoted articles
U.S. as Dec 2018 (comScore). or posts within the feed of mySA.com and other related sites across Hearst Content Network.
• 35% of U.S. smartphone users check their
phones more than 50 times each day Native advertising gives you the same control and flexibility of display advertising with flights by
(AdWeek). day, time and location, geo-targeting and device/carrier selection to ensure your content is being
• People now spend more time using apps shared with the ideal audience.
than watching TV (Mashable). Native advertising content receives 5-20 times greater response rate when compared to traditional
• 1 in 3 smartphone searches were made desktop or mobile display advertising because articles are placed in high-traffic content sections,
right before a store visit (Google). driving higher engagement and visibility.
• 57% of customers say they won’t
recommend a business with a poorly
designed mobile site and 40% have
turned to a competitor’s site after a bad
20
18 StoryStudio
experience (Google).
EMPOWERING BRANDS TELL THEIR STORIES AND EDUCATE THEIR MARKETS.
Different ways to tell a story:
• StoryStudio creates custom content based on client’s goals and messaging.
• Brands use their own assets to create stories.
POLL/TRIVIA/VOTING CONTEST
TEXT “VOTE” TEXT “WINNERS” • Combine brand assets and StoryStudio custom-created assets.
TO “28748” TO “28748” Interactive story enhancers:
• Tools that use strategic insights to connect with consumers.
Turn-key content marketing
SOURCE: ONE REACH SEPT. 2015, PEW RESEARCH CENTER FEBRUARY 2016; WEB PRESENCE
SOLUTIONS JANUARY 2016 • Used to create, distribute, promote, provide analytics, and optimize.
20 20
19 Communities Special Sections 19
201 8
TOP 100 DINING & DRINKS
MYSA WEEKEND MARCH
DRINKS
mySA Weekend provides details on all upcoming concerts, DINING
MARCH 2-8, 2018
This delectable magazine booklet features the top restaurants,
WEEKEND movies, local and area events, dining, clubs, comics, games, bakeries, wineries, coffee shops and bars in San Antonio and RES TAU RA
NT S
celebrity gossip, features on fashion, and much more. It’s a
PS
CO FFE E SHO
the Hill Country as selected by our Express-News award-winning BA KER IES
BRE WE RIE S
guide to getting out and having fun in Taste staff. Visitors and residents alike will find this keepsake
DIS TIL LER IES
WI NE RIE S
BA RS
San Antonio by the people who know AN EDITION
OF THE guide a valuable resource that will satisfy all appetites – and one
Inside:
the city best. This entertainment section Wednesday,
March 7, 2018
Hundreds
of
in coupons dollars
retailer spe and
they’ll refer to year-round. The event features tastings from our
cials
is published in Friday’s Express-News top area establishments, live music, drawings for exciting prizes
INAUGURAL EVENT COULD BE A WILD RIDE SATURDAY Community
MUSIC 1 Symphony/“La La Land” 1 K. Michelle 1 Dead Milkmen 1 Pink Martini | EVENTS 1 Family Adventure Garden debuts
1 Contemporary Art Month 1 ‘Confluence and Culture’ at Witte | MOVIES 1 ‘Red Sparrow’ 1 ‘Death Wish’ | TRAVEL 1 New Orleans turns 300, too
(112,200 distribution) and up to 25,000 Calendar ONGOING
GOVERNMENT share their knowled
and an opportunity to meet the San Antonio Express-News Taste
extras are distributed to local racks,
NATURAL AREA CANYON STATE night sky. Contact ge of astronomy and the
editors.
: 262-8384 Called “a valentin
open for day use 12861 Galm Rd., will be e to readers, librarian
as
from Friday, March well as overnight camping
THURSDAY, MARC book lovers the s and
9, through Saturday FRIENDS OF H8 the story of Nina
world over,’” the
novel
National Book
Award winner
17, for spring
break. Open for , March ROUTE 66 meet Redmond, a librarian tells for discussion. for fiction, is up
day use only on 1 p.m. at First 11:30 a.m. to trades a library who The novel tells
Sunday, March Baptist in the city woman living the story of a
Natural Area entry
18 and Monday
, March Old Bandera Road. Church of Helotes, 14889 a small town and goes for a bookmobile in on a
who is assaulted North Dakota reservation
fees apply each fees and overnigh 19. senior adult luncheoBring a covered dish to this neighborhood. Contact
from neighbo
rhood to and how her family
t camping n and share memori : 207-9100 justice. Contact seeks
hotels and businesses for tourists.
day. Contact: 688-905 : 207-9100
“HELOTES HISTOR 5, ext. 2009 the fabled highway. Visitors es of LIONS CLUB
BINGO 14690 PET ADOPTIONS
Y, Contact: 695-314 welcome. Doors Bandera Road.
– 1900-1981” THE MIDDLE 3 open at 5:30 Helotes Humane will be conducted by the
organized by the YEARS Proceeds benefit p.m.; games start at 7 p.m.
Society of Helotes, Historical ANTI-INFLAMM Lions Club charities Pointe, 11791
Society at Petsmar
is on HEALTH ATORY DIETS Bandera t at Bandera
Hall, 12951 Bandera exhibit at Helotes City 2 – 4 p.m., Igo FOR
Library, 13330
SATURDAY, MARC . 3:30 p.m. Contact Road, from 11:30 a.m.
to
a.m.-5 p.m., through Road, Monday-Friday, 8 Seale Parkway
. Dr. Michael Kyle HIKE GOVER H 10 : 422-6242.
summer professo Wargov NMEN FAMILY GAME
includes a 1919 . The collectio
Rural Route Director n r of molecul ich, NATURAL AREA T CANYON STATE HELOTES 6 – 9 NIGHT AT OLD TOWN
for Helotes and y page SA, will talk about ar medicine at UT Health 8:30 a.m. to noon, p.m.,
photographs of inflammatory
how important Galm Rd. Hike
with Friends of 12861 Rd. Held the second at 14743 Old Bandera
FIESTA PREVIEW & GUIDE
entrepreneurs several early diets anti- Canyon and the Government Saturday of each
and leaders, among
other items. prevention. Contactare for health and cancer Sierra Club as it is hosted by
the Shops at Old month,
VOLUNTEER : 207-9080 could take up guides. Hike others. Contact Town Helotes.
INCOME TAX to seven miles, : 635-0829
12 – 6 p.m. Thursda ASSISTANCE CODY CHESS CLUB group. Open to depending on
the SUND
ages 13 and older
and Saturday; y; 10 a.m. to 4
p.m. Library, 11441 4 – 5 p.m., at
Cody must be accomp but AY, MARC
DAYLIGHT SAVIN H 11
noon-6 p.m. Tuesday Friday Vance Jackson. anied by an adult. minors
Library, 11441 and older. Open For kids ages is limited. No
Vance Jackson. at Cody to all who want 9 pets. Carry sunscree Group size G TIME starts.
volunteers vetted Certified first-timers to to
advanced players. play, from
footwear, two
liters of water n, hat, sturdy ahead one hour at 2 Set clocks
by the Internal per person and a.m.
Service offer free Revenue own chess board Bring your a snack. Meet FAMILY NIGHT
tax help and prepare and set if you at the
tax returns for income Contact: 207-910 have one. rainwater harvestin Visitors Center by the T. Floore’s Country
AND FREE DANCE
people 0
entrance fee booth g tower after stopping at the Road. Store, 14492 Old at John
APRIL
in taxable income. who make $60,000 or less
Contact: 207-910 HELOTES CITY to self pay/regi Doors Bandera
0 COUNCIL will 688-9055, ext. ster. Contact: Texas Rimshotopen at 6 p.m. Live music
WEDNESDAY, at the council
chambers, 12951 meet at 7 p.m. 2009 . Contact: 695-882 by
ASTRONOMY MARCH 7 For details, go Bandera Road. CPS ENERGY UPCO 7
IN THE PARK 6:30 to www.he lotes-tx.gov and noon, Pedrotti
ROADS HOW 9:30 a.m. to MING
in the parking
lot at – 9 p.m., on agendas. click ’s North Wind HELOTES HUMA
6440 Evers Road. Raymond Rimkus Park, FRIDAY, MARC
FM 1560 N. Learn Ranch, 13715
about the utility’s ANNIVERSARY NE SOCIETY 10TH
Free and open
Bring your own to
telescope or stargazethe public.
H9 programs to save
energy, save moneymany CELEBRATION
San Antonio’s biggest party of the year will take place April
CODY FRIDAY at historic March 17
a $50 rebate by (qualify for member Braun Hall, 9721 Braun
BOOK CLUB FRIENDS AND FICTION
one set up by through planting a tree!), Hall. General
members of the electricity and be safe around ship meeting at
Astronomical San 10 a.m. 6 p.m.; dance
Association, who Antonio 11441 Vance Jackson. to noon, Cody Library, gas and more.
Contact: 353-222 at 7:30 p.m. $10
per person; beer starts
are on hand to Up for CODY SATUR 2 available and
Bookshop on discussion is “The DAY BOOK CLUB . Contact: 422-624 wine
the Corner” by to noon, Cody 10 a.m. 2
Jenny Colgan. Library, 11441 All numbers have
Louise Erdrich’ Vance noted. To have a 210 area code unless otherwise
s The Round House, Jackson. including date, your event listed, send the details,
the 2012
to dfuentes@ time, place and contact
express-news.net phone number,
18-28, 2019. More than 3.5 million people attend the more than
SUNDAY
, APRIL 16,
2017
100 citywide events! This annual guide to Fiesta, located both
Sunday, April 15, 2018
CONEXIÓN/CONEXIONSA.COM in the Express-News Sunday home-delivery editions on April INSIDE:
EVENTS
AND DA
FIESTA HI
, PHOTOS
STORY,
Conexión targets Hispanic and bicultural households in San Antonio 10 and online at mySA.com/Fiesta throughout the festivities, is
ILY SCHE
DULES
$6.95
INSIDE: FIESTA HISTORY, EVENTS,
6 18780
72416
2
PHOTOS AND DAILY SCHEDULES
and South Texas, delivering news, sports and entertainment stories the must-have planner that will be more in demand than ever as
$6.95
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San Antoni
1 87 80 72 41 6 2
o’s Fiesta
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in a weekly bicultural publication and at ConexionSA.com. festival-goers rely on it to help them navigate all the events.
S. Flores •
210-227-1457
• AMOLS
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COMMUNITY NEWSPAPERS
Piñatas • PaPel Picado • Wreaths • halos • Party suPPlies • gloW lights
LA VOZ
JULY San Antonio’s Party Headquarters • 227 Fredericksburg Rd • 210-227-1457 AMOLS.COM
Connecting people to their
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Herald DANIELA
VEGA: la
transgénero actriz
We chronicle the lives of local jewelry stores and Spurs players, to name a few. This results
people and report on issues at the
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Pág. 11
grassroots level. We are often the include our critics’ choices.
2.25 % 2.00 %
APY (Annual Percentage
Se deben cumplir
Certficado de
Yield) = porcentaje
los requisitos
un depósito mínimo de afiliación. Aseguradas
de $50,000. 2)
Este Certificado
30 meses
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federalment
fija a un plazo
efecto a partir
tiene una tasa e por la NCUA. Para todos
del 2 de marzo
los de 2018 y es
de 15 meses, detalles, visitar ssfcu.org.
asumiendo un
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sujeto a cambios
En sin previo aviso.
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15 meses
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certificados de
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66-560-8373.
first and only source that community
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ARDS
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solamente está de IRA, cuenta individual dependiendo de la cantidad
events in their own backyard.
disponible en de retiro, con
inglés. cuentas regularesdel depósito. Los Certificados
de ahorros o fondos , certificados
OCTOBER
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en un non-IRA. de depósito,
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tiene una tasa por retiro anticipado.
fija a un plazo
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WWW.JBSA.MIL J O I N T B A S E S A N A N T O N I O MARCH 2, 2018 BESTANTONIO’S
a local market coverage and the ability of each company’s employees – in areas such as opportunities EMPLO
YERS
New Confluence Park
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South San faces cutting
$7 million from budget: P11
Palo Alto’s Flores
We know the importance of community luncheon serves as an awards ceremony and reception for the
confirmed as ACCD
Foulois at the forefront of chancellor: P13
aerial photography
Page 11
involvement. We understand the culture, executives and business leaders whose companies were selected
politics, business and advertising needs as Top Workplaces. The luncheon features speakers, a banquet,
PHOTO BY AIRMAN 1ST CLASS DILLON PARKER
Invigorating a space
Artpace hopes its first performing artist-in-residence Amalia Ortiz will energize its exhibits.
of our local communities. and the presentation of awards to select companies. Sponsors
Getty Image
Guor Maker, a trainee at Air Force Basic Military Training, receives an “Airman’s Coin” during a Coin Ceremony Feb. 1 at P14-15 s illustration
Joint Base San Antonio-Lackland. An “Airman’s Coin’ signifies the final transition from trainee to Airman.
From slave to Airman: A story
Billy Calzada / San Antonio Express-News
12th FTW aircrew
of perseverance Page 13 members test tablets
Page 17 Prescribed Invokana?
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San Antonio Call 210-222-2288
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19 Inserts Hearst Recruitment Solutions 19
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20 20
19 Auto & Real Estate Sections Media Glossary 19
A D information is retrieved and how it is
Ad banner – a graphic message or other Demographics – common characteristics rendered by a browser.
media used as an advertisement. used for population or audience HTTP (Hypertext Transfer Protocol)
Ad impression – an ad which is served segmentation, such as age, gender, – the format most commonly used to
mySA.COM/CARS to a user’s browser. household income, etc. transfer documents on the World Wide
The Cars channel on mySA.com features the latest auto news and Ad impression ratio – Click throughs Display advertising – a form of online Web.
divided by ad impressions. advertising where an advertiser’s Hyperlink – a clickable link, e.g., on a
vehicle reviews, vehicle galleries, a Featured Used Vehicle Specials web page or within an email, that sends
message is shown on a destination web
section, and targeted search widgets, including Find Your Car, B page, generally set off in a box at the top the user to a new URL when activated.
Search by Manufacturer, Find a Dealer and Research a Car. Banner – a graphic advertising image or bottom or to one side of the content
displayed on a web page. of the page. I
Behavioral Targeting (BT) – A technique Domain name – the unique name that Impression – a measurement of
used by online publishers and advertisers identifies an Internet site. responses from a web server to a page
SAN ANTONIO EXPRESS-NEWS AND MYSA.COM | D1
to increase the effectiveness of their request from the user browser, which is
campaigns. Behavioral targeting E filtered from robotic activity and error
SUNDAY REAL ESTATE codes and is recorded at a point as close
03/304
Review
Subaru’s redesigned 2018 Crosstrek
Car Talk
By Ray Magliozzi uses information collected about an Email advertising – banner ads, links
compact SUV adds space, technology Last-ditch possible
individual’s web browsing behavior such or advertiser sponsorships that appear as possible to opportunity to see the
The Sunday Real Estate section
cheap fix for leaking
Woman at the Wheel radiator
page by the user.
By Emma Jayne Williams DEAR CAR TALK:
as the pages they have visited or the in email newsletters, email marketing
I have a 1991 Mazda Miata that I
The second generation of the
covers a wide variety of topics,
SAN ANTONIO EXPRESS-NEWS AND MYSA.COM |Subaru
Friday, February 2018 | D1 bought new nearly 27 years ago. It has
Crosstrek compact16,
crossover,
which arrived for 2018, continues to 230,000 miles on it and, believe it or
offer rugged styling, versatile size, not, is having its first problem: a leaky
nimble handling, all-wheel drive and radiator. The radiator is leaking all
Internet – the worldwide system of
an affordable price. around its top seam, so it needs to be
It’s available in well-equipped 2.0i replaced. My problem is that I cannot
searches they have made to select which campaigns and other commercial email
($21,795), 2.0i Premium ($22,595) afford to do it right now. I’ve been
and 2.0i Limited ($26,295) models, driving it with the radiator not full,
including tips and information
each with a 152-horsepower 2.0-liter because if I fill it, it just leaks out. The
four-cylinder engine and Symmetrical temperature rises to normal and has
All-Wheel Drive.
computer networks providing reliable
never gone above that. Am I doing any
A new six-speed manual transmis-
Volkswagen introduces all-new 2019 Arteon sion is now standard on the base damage? In a Quandary
advertisements to be displayed to that communications.
and mid-level trims, as well as Active — Ron
Torque Vectoring to help reduce
A: Wow, 230,000 miles. You’re only 20,000
as its successor to the discontinued CC sedan
under steer.
on buying and selling a home,
A continuously variable automatic miles from the moon, Ron. The question is:
transmission is optional for $1,000. Are you going to make it? Might be time to
and redundant connectivity between
The 2.0i with CVT comes with Low fire the retro rockets.
Shift Mode and X-Mode with Hill If you’re not currently overheating, then
individual. Practitioners believe this helps Expandable banner – a banner ad which
Descent Control, while Premium my guess is you’re not driving very far or
All About Cars and Limited (standard CVT) replace very fast. If you really heat up this engine,
Low Shift Mode with a seven-speed the cooling system won’t be able to hold
By G. Chambers Williams III manual mode for the CVT, with pressure, and the car will overheat. So keep
builder and Realtor profiles,
San Antonio Express-News | ExpressNews.com and mySA.com | Monday, December 31, 2018 | E1 paddle shifters.
disparate computers and systems by
that in mind, and don’t plan any road trips to
Volkswagen rolled out its Crosstrek has a smooth, steady Quito, Ecuador.
all-new 2019 Arteon flagship ride thanks to a revised suspension
them deliver their online advertisements can expand after a user clicks on it or
You’ll also want to keep a close eye on the
sedan at the recent Chicago auto and stiffer chassis (by over 70 per-
coolant level. If it drops too low, you could
show, a stylish premium car with cent), with a high-quality feel inside Subaru’s compact Crosstrek crossover has been redesigned for 2018, bringing it into its second
due to a much improved interior. generation. It comes with a four-cylinder Boxer (horizontally opposed) engine and either a six-speed overheat even on short, slow trips. And last
a fastback design to make it look High-end options such as a manual or continuously variable automatic transmission and standard all-wheel drive. time we checked, engines cost much more
more like a coupe than a sedan. premium audio system and a full than radiators.
home décor, new construction, using common transport and data
The four-door Arteon replaces suite of advanced safety features set and harshness), safety (crash energy A new Subaru StarLink down a steep incline for better So my first suggestion would be to use
the CC sedan in VW’s U.S. lineup, Crosstrek apart from other subcom- absorption improved by 40 percent), Multimedia system adds Android control. Incline Start Assist, which your credit card and fix it. If this is your only
to the users who are most likely to be after a user moves his/her cursor over the
and will go on sale in the third pacts. and capability. Auto, Apple CarPlay and Near Field briefly holds the vehicle as the driver means of transportation for the foreseeable
The Subaru EyeSight option The revised 2.0-liter Subaru Communication to simplify Bluetooth pulls away from a stop on a hill, is future, you might not want to risk it.
quarter of this year, the German
includes Adaptive Cruise Control, Boxer engine with fuel injection has pairing. Harman Kardon premium standard for all models. If you really can’t fix it now, you might
automaker announced. It has a Automatic Emergency Braking and as well try one of the radiator stop-leak
enhancements to boost performance audio is available in Crosstrek for the Prominent wheel arches and flow-
Area RV Dealers Combine Forces for
wheelbase more than five inches Lane Departure Warning. Higher and drivability. first time. ing side lines emphasize Crosstrek’s additives you can find at your local auto-parts
protocols known as TCP/IP.
longer than that of the CC, at levels offer automatic high beams New exterior design language X-Mode, activated by pressing a rugged stance. Black body cladding, store. It works kind of like a blood clot: You
new communities, columns from
111.9 inches. Overall, it’s longer and Reverse Automatic Braking. incorporates Subaru’s signature switch on the console, works below rocker panel cladding, wheel arch put it in the radiator, and it circulates around;
The Biggest RV show in South Texas
influenced by them. banner.
and wider than the CC, with more This five-passenger SUV has the hexagonal grille and C-shaped head- 18 mph to reduce wheel slip on cladding, and roof rails along with a when it escapes through the leak (when it
interior space. new Subaru Global Platform (the lights into a more sculptural body, slippery surfaces, steep inclines and gloss-black rear roof spoiler provide hits the air outside the leak), it hardens. And
“The all-new Volkswagen second model to use it) for enhanced and a more refined cabin comes with rough roads. Hill Descent Control a nice contrast to the body color. then it builds up until, if you’re really lucky, it
performance, driving pleasure, additional features. New driver-assist operates up to 12 mph to help The windshield provides extra kind of patches the hole.
brand halo has the space of a comfort (with less noise, vibration technology is also available. See CAR TALK on page 2
January 3-6 at the Freeman Coliseum Expo Hall maintain starting speed traveling See DRIVE on page 2
Inventory – the number of ads available
mid-sized sedan married to the
sleek design of a premium coupe,
the Greater San Antonio Builders Blog – Generic name for any website
The Ninth Annual South Texas RV Supersale is unparalleled. With RV’ing is America’s fastest growing family as well as innovative technology
going to be held at Joe Freeman Coliseum Expo over 300 RV’s on vacation activity and can be up to 67 percentand driver assistance features,”
Hall 1 & 2, January 3rd through 6th, 2019. This display you will less expensive than a vacation that includes VW said in its introduction of the
flying and motels. And with literally hundredsnew car/
F
spectacular RV Show is the biggest RV show in be able to see and The all-new 2019 Volkswagen Arteon features a wide, planted stance, short overhangs, and sleek coupe-like design. It
for sale on a website.
South Texas and will feature San Antonio’s 5 best compare, virtually of state and national parks in Texas, you’re just The Arteon is based on replaces the CC in the Volkswagen U.S. lineup as the brand’s flagship sedan.
RV Dealers. This year, for the first time, the show side-by-side, a short drive from some of the most beautifulVolkswagen’s new MQB vehicle
featuring regular posts arranged
is 100% indoors and that means that the FREE different types, camping wonderlands in America. It is a architecture, and includes “a
Association and San Antonio
PARKING will be up close, and attendees won’t makes, models and wonderful family activity. wide, planted stance, short damping. automatic transmission. VW’s are standard LED taillights, a access and pushbutton start,
have to brave the unpredictable South Texas prices. If you’re At this year’s show, you’ll attend seminars overhangs, and sleek coupe-like “The Arteon is Volkswagen’s 4Motion all-wheel drive will be wide chrome grille, frameless three-zone automatic climate
weather. Also, this year, you can pre-purchase your interested in the that will teach you about RV’ing from A to design,” the company said. brand shaper,” said Hinrich J. available. side windows, dual trapezoidal control, an infotainment system
IP Address – Internet protocol numerical
Z…all included with your admission. Many Trim levels will include the base
2018 Outback 2.5i
tickets on-line at www.SouthTexasRVSupersale.com newest hot family Woebcken, CEO of Volkswagen’s Other options will include the exhaust tips, chrome window with an eight-inch touch screen, • 6.5” Touch Screen • Symmetrical All-Wheel Drive
with a credit card, so there is no more waiting in RV – “The Toy manufacturer’s reps will be on hand and dealers SE, midlevel SEL and top-of-the- North American Region. “This Volkswagen Digital Cockpit, surrounds and a rear-deck spoiler. Volkswagen Car-Net App-Connect UP TO • Apple CarPlay + Android Auto • Security and Bluetooth
32
chronologically, typically inviting public Flash – Adobe’s vector-based rich media
line to get in! Hauler”, you’ll have line SEL Premium models. Prices
will have special show pricing, including financing car is the spiritual successor ambient lighting, a panoramic Optional are 19-inch alloy wheels. technology, and smartphone • Integrated Cross Bars • 175 HP Subaru Boxer Engine
199
will be announced closer to the to the CC, but it is bolder and sunroof, massaging driver’s seat Inside, there are standard integration with Apple CarPlay,
$
Ancira RV, Crestview RV Superstore, Explore USA many to choose and insurance available.
Board of Realtors, area home
RV Supercenter, Ron Hoover RV and Marine Centers from, from different Go to SouthTexasRVSuperSale.com for more launch date. faster. Arteon has the style and and a premium audio system. heated sport front seats and Android Auto and MirrorLink. Lease PER MO.
looking for, there will be plenty to choose from. If
and Outdoor Living RV will feature hundreds of RV’s dealers. Want a pop-up trailer that is towable information and a discount coupon. Doors openIt comes with an upscale performance of a luxury Gran Driver-assistance technologies leatherette seating surfaces, Another option will be the MPG HWY For
36 MONTHS,
a motorhome is what you’re interested in, you’ll $2,941 TOTAL DUE
daily beginning Thursday January 3 at 10 AM.interior with “premium materials Turismo for about the price of a will also include Adaptive Cruise and available will be Nappa Volkswagen Digital Cockpit,
address assigned to each computer
from small towable RV’s to beautiful motorhomes. with a standard SUV or ¼ ton truck – they’ll be No
find many from small Class C and Class B, to huge
25,279
and a modern design,” and has fully loaded midsize sedan.” Control with Stop and Go, Lane leather seats, heated rear which provides a “reconfigurable
0%
The variety and selection at this show is there. If a gigantic 5th wheel trailer is what you’re pets allowed. Service animals only.
$
file format which is used to display
luxury Class A coaches.
comments from readers. Blog postings
a long list of standard features, Under the hood is a 2.0-liter Assist, Light Assist, Park Distance seats, ventilated front seats, a display of key data and the ability Posted
including 18-inch aluminum-alloy turbocharged inline four-cylinder Control, Park Assist, and Area massaging driver’s seat, and to position navigation data front Price
wheels, LED headlights, and engine with 268 horsepower, View monitor. driver’s memory settings. and center for easy viewing,” VW Starting At
63 Months
sales statistics, open houses,
automatic adaptive suspension coupled with an eight-speed Among exterior design cues Also included are keyless
See DRIVE on page 2 MSRP $27,404
on the Internet so that its location and
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2018 Impreza 2.0i
• 6.5”Touch Screen
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builder communities, and more.
• Apple CarPlay + Android Auto • Apple CarPlay + Android Auto
activities can be distinguished from those
• Keyless Entry • Keyless Entry
• Symmetrical All-Wheel Drive • Symmetrical All-Wheel Drive
blog software is generally free and very Fold – the line below which a user has
• Bluetooth • Bluetooth
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CAR WASHES 2018 LINCOLN MKC 2018 LINCOLN MKZ
easy for individual users, making it a to scroll to see content not immediately
MPG HWY APR FINANCING AVAILABLE MPG HWY APR FINANCING AVAILABLE
@ The Wash Tub* ON SELECT MODELS* PER MO./42 MONTHS, $4,783 TOTAL DUE MSRP $20,670 ON SELECT MODELS* PER MO./36 MONTHS, $2,540 TOTAL DUE MSRP $23,295
245 HP 2.0L TURBO 245 HP 2.0L TURBO
POWER LIFTGATE REARVIEW CAMERA NP DISCOUNT $1,400. $79/MO 42 MOS. $4,684 + FIRST PYMT DUE AT SIGNING. 10K MILES/YR, $0 SECURITY DEPOSIT. / MODEL JJB-OPT 01 /STK# Z3616166 NP DISCOUNT $1,686. $189/MO 36 MOS. $2,351 + FIRST PYMT DUE AT SIGNING. 10K MILES/YR, $0 SECURITY DEPOSIT. / MODEL JRA -OPT 01 /STK# XG259523
REARVIEW CAMERA 10-WAY HEATED/POWER SEATS
2018 Legacy 2.5 2018 Forester 2.5i
500 WINNER
12-WAY POWER DRIVER’S SEAT W/ DRIVER MEMORY
GREAT
$
W/ LUMBAR & MEMORY LINCOLN WAY APP: REMOTE START,
LINCOLN WAY APP: REMOTE START, REMOTE LOCK/UNLOCK, GPS LOCATE
• 6.5” Touch Screen • Back up camera
REMOTE LOCK/UNLOCK, GPS LOCATE 4G EMBEDDED MODEM • Bluetooth
a platform for builders, Realtors
4G EMBEDDED MODEM • Apple CarPlay + Android Auto
W/ WIFI HOTSPOT
visible when a webpage loads in a
• Power windows
popular tool for online diaries as well as
W/ WIFI HOTSPOT APPLE CARPLAY & ANDROID AUTO • Symmetrical All –Wheel Drive
APPLE CARPLAY & ANDROID AUTO • Power Locks
18” ALUMINUM WHEELS • Security and Bluetooth
FOR EVERY HOUR OF EVERY DAY 28 MPG HWY • Symmetrical AWD
31 MPG HWY • 175 HP Subaru Boxer Engine
CA$H PAYOUT
J
WE’RE OPEN IN DECEMBER! $0 SALES TAX ON ALL NEW LINCOLN MKC LEASES ASK ABOUT MKZ HYBRID (40 COMBINED CITY-HWY MPG!): SAME PRICE AS ITS 2.0L GAS-ENGINE COUNTERPART
28,995 289 $32,495
MODEL JAB. OPT 02
349
POSTED FOR ONLY LEASE FOR ONLY POSTED FOR ONLY LEASE FOR ONLY MODEL JFA OPT 01
HUNDREDS OF LUCKY WINNERS! $ 0%
Posted Price Starting At
$ 37$
Lease For Posted Price Starting At
$159 $22,139 0% 48
Lease For
199 $22,469
UP TO
63 UP TO
32 $
more professional publications. browser.
Months
60 60
and businesses to tell their story
Months
PLUS MONTH PLUS MONTH
CARS
APR FINANCING AVAILABLE
’15 NISSAN ROGUE S APR FINANCING APR FINANCING MPG HWY APR FINANCING AVAILABLE
CERTIFIED MSRP $34,280, SAVE $5,285 FOR 36 MONTHS MSRP $36,370, SAVE $3,875 FOR 36 ONMONTHS
SELECT MODELS* PER MO./36 MONTHS, $4,305 TOTAL DUE MSRP $24,099 MPG HWY
ON SELECT MODELS* PER MO./36 MONTHS, $2,627 TOTAL DUE MSRP $24,134
4 DR, 4 CYL, AUTO, A/C, #K6719A........................................................................
$13,977AND
POSTED PRICE INCLUDES $2,500 RETAIL PREMIUM BONUS CASH, $1000 TEXAS TAX CREDIT RCL CONQUEST BONUS CASH POSTED PRICE INCLUDES $1,000 RETAIL PREMIUM BONUS CASH, $1000 TEXAS TAX CREDIT RCL CONQUEST BONUS CASH AND
NP DISCOUNT$995
$1,960.DOWN,
$159/MO1ST
36 MOS. $4,146 + FIRST PYMT DUE AT SIGNING. 10K MILES/YR, $0 SECURITY DEPOSIT. / MODEL JAB-OPT 02 /STK# Z3728513 NP DISCOUNT $1,665. $199/MO 36 MOS. $2,428 + FIRST PYMT DUE AT SIGNING. 10K MILES/YR, $0 SECURITY DEPOSIT. / MODEL JFA-OPT 01 /STK# FG515239
’17 NISSAN VERSA SV ’14 CHEVY CAMARO 2 LT CONVERTIBLE ’15 JEEP CHEROKEE
$750 COMPETITIVE CONQUEST BONUS CASH* TOTAL DUE AT LEASE SIGNING $2,392, INCLUDES $995 DOWN, 1ST PAY-
MENT, TAXES & FEES. $0 SEC. DEPOSIT W/ LINCOLN AFS APPROVAL. PURCH OPTION $20,568, 7,500 MI/YR, STK #5LJUL01747.
$500 COMPETITIVE CONQUEST BONUS CASH* TOTAL DUE AT LEASE SIGNING $3,798, INCLUDES
TAXES & FEES. $0 SEC. DEPOSIT W/ LINCOLN AFS APPROVAL. PURCH OPTION $20,730, 7,500 MI/YR, STK #3LJR604732.
PAYMENT,
4 DR, 4 CYL, AUTO, A/C, #A53555.......................................................................
$10,977
JPEG (Joint Photographic Experts
$13,977
GGoing on Now Get Unlimited Car Washes
2 DR, 6 CYL, AUTO, A/C, #P53545....................................................................... 4 DR, AUTO, A/C, #A53561 ...................................................................................
$19,977 Purchase or lease any new (previously untitled) Subaru and receive a complimentary factory scheduled mainte-
2017 LINCOLN NAVIGATOR Open Till
Final Inventory of10PM
2017Friday
Models
599
’17 CHEVY SONIC PREMIER LEASE FOR ONLY nance plan for 2 years or 24,000 miles (whichever comes first.) See Subaru Added Security Maintenance Plan
'16 CHEVY EQUINOX
$
’18 CHEVY EQUINOX LT
Making room for For 1 Year From The Wash Tub
Brand awareness – Research studies can Frequency – the number of times an
4DR, 4CYL, AUTO, A/C, CD PLAYER, #A53552....................................................
$12,977 4 DR, 4 CYL, AUTO, A/C, #A53524 .......................................................................
4DR, 4CYL, AUTO, A/C, CRUISE, #J9272A ..........................................................
$13,977 & Saturday all of March! for intervals, coverages and limitations. Customer must take delivery before 12/31/2018 and reside within the
$21,977 the All-New 2018 model! promotional area. At participating dealers only. See dealer for program details and eligibility.
in an article-type format.
380 HP 3.5L TURBO
’18 FORD FOCUS S
’18 CHEVY IMPALA LT
’18 HYUNDAI SANTA FE SPORT PLUS 72 MONTH POWER DEPLOY RUNNING BOARDS
WITH NEW & CERTIFIED PRE-OWNED VEHICLE PURCHASE
4 DR, 4CYL, AUTO, A/C, CRUISE #A53517 ...........................................................
$13,977 4 DR, 4 CYL, AUTO, A/C, #A53460.......................................................................
$16,977 APR FINANCING FOR 36 MONTHS REMOTE START
4 DR, 6 CYL, AUTO, A/C, #P53542.......................................................................
’14 CHEVY CAMARO LS $21,977 ’16 JEEP RENEGADE 4X4 POSTED FOR ONLY POSTED FOR ONLY
REARVIEW CAMERA
10-WAY HEATED/COOLED LEATHER WE WILL
48
55,995 52,995
10 DAY BUY
Group) – standard web graphic file
2 DR, 6 CYL, AUTO, A/C, #A53424A.....................................................................
$14,577 ’18 CHEVY COLORADO CREW CAB 4DR, 4CYL, AUTO, A/C, CRUISE, #P53558..........................................................
$
$16,977 $ 1 POWER SEATS W/ DRIVER MEMORY
Hour
YOUR
’17 MITSUBISHI LANCER ES 4 DR, 6 CYL, AUTO, A/C, #P53556.......................................................................
$27,977 ’16 JEEP RENEGADE 4X4
SYNC-3 W/ APPLE CARPLAY
& ANDROID AUTO
SUBARU on SAN PEDRO SUBARU at DOMINION APPRAISAL
GUARANTEE RETURN
POLICY
VEHICLE
HASSLE
associate ad effectiveness to measure ad is delivered to the same browser in a
FREE
MSRP $65,805, SAVE $9,810 MSRP $65,805, SAVE $12,810 9807 San Pedro 21415 IH 10 West
4 DR, 4 CYL, AUTO, A.C, #A53518 ........................................................................
$14,977 ’18 CHEVY COLORADO LT 4 DR, 4 CYL, AUTO, A/C, #P53558.......................................................................
$16,977POSTED PRICE INCLUDES $4,000 RETAIL PREMIUM BONUS CUSTOM-
MOST CARGO ROOM &
3RD ROW LEG ROOM IN ITS CLASS NPSUBARU.com NPSUBARUDOMINION.com
’18 HYUNDAI ELANTRA 4DR, AUTO, A/C, CRUISE, PW, PL, #P53556....................................................... ’16 CHEVY TRAVERSE
ER CASH PLUS $1,000 OWNER LOYALTY*. TOTAL DUE AT LEASE SIGN-
210.308.0200 210.816.8000 Certified Subaru
$27,977 ING $4,957, INCLUDES $995 DN, 1ST PMT, TAXES, FEES, $0 SEC. DE-
9,000 LB. TOWING CAPACITY
Sales: Sales:
4 DR, 4 CYL, AUTO, A/C, #P53497 .......................................................................
$14,977 ’18 CHEVY TRAVERSE LS
4 DR, 6 CYL, AUTO, A/C, #J9626A.......................................................................
$17,977YR,
POSIT W/ LINCOLN AFS APPROVAL. PURCH OPTION $36,192, 7,500 MI/
(1) $52,995 POSTED PRICE IS IN LIEU OF 0% FOR 72 MOS. OFFER.
21 MPG HWY
Service: 210-341-8811 Parts: 210-341-8846 Service: 210-816-7000 Parts: 210-816-9000
ECO-FRIENDLY RETAILER
’16 CHEVY MALIBU LTZ ’17 CHEVY EQUINOX STK#5LHEL12270.
Vehicle Art For Illustration Purposes Only. $17 per $1000 financed with approved credit. *Financing offers on select models. Subject to vehicle insurance and availability.
4 DR, 6 CYL, AUTO, A/C, #A53528.......................................................................
format that uses a compression
4DR, 4CYL, AUTO, A/C, CD PLAYER, #J4940A ...................................................
$14,977 $29,977 ** $28.42 per $1000 financed with approved credit. Financing on 2014 CPO models or newer. A 2016 IIHS Top Safety Pick+ with optional EyeSight. Offers Expire 03/31/2018.
4 DR, 4 CYL, AUTO, A/C, #K5918A .......................................................................
$17,977
’17 NISSAN ALTIMA SV ’18 CHEVY COLORADO Z71 4X4
’17 TOYOTA RAV4 LE
2018 LINCOLN MKX 2018 LINCOLN CONTINENTAL
the impact of online advertising on key single session or time period.
4 DR, AUTO, A/C, 13K MILES, #J6591A ...............................................................
4 DR, 4 CYL, AUTO, A/C, #P53498.......................................................................
$14,977 $33,977 4 DR, 4 CYL, AUTO, A/C, #P53571........................................................................
$17,977 303 HP 3.7L TI-VCT V6
DRIVER-ADJUSTABLE SUSPENSION
305 HP 3.7L TI-VCT V6
REARVIEW CAMERA
’15 TOYOTA CAMRY XSE ’17 CHEVY SILVERADO CREW CAB 4X4 ’12 CHEVY TAHOE
mySA.COM/REAL ESTATE
LINCOLN WAY APP: REMOTE START, LINCOLN WAY APP: REMOTE START,
4 DR, AUTO, A/C, 67K MILES, #J6677A...............................................................
$15,977 4 DR, 8 CYL, AUTO, A/C, #6J493A.......................................................................
$36,977 4DR, 8CYL, AUTO, A/C, ALLOYS, #K5574A..........................................................
$18,977
REMOTE LOCK/UNLOCK, GPS LOCATE
4G EMBEDDED MODEM
REMOTE LOCK/UNLOCK, GPS LOCATE
4G EMBEDDED MODEM
’17 CHEVY MALIBU LT ’17 KIA SORENTO LX
technique to reduce graphic file sizes.
W/ WIFI HOTSPOT W/ WIFI HOTSPOT
’18 CHEVY SUBURBAN 4X4
4 DR, 4 CYL, AUTO, A/C, #A53467 .......................................................................
$15,977 4 DR, 8 CYL, AUTO, A/C, #A53537 ....................................................................... 4 DR, 6 CYL, AUTO, A/C, #A53470 .......................................................................
$18,977
APPLE CARPLAY & ANDROID AUTO APPLE CARPLAY & ANDROID AUTO
$43,977 REARVIEW CAMERA HID HEADLAMPS
branding metrics.
'15 TOYOTA FR-S ’15 FORD EXPLORER HID HEADLAMPS ADAPTIVE STEERING
’18 CHEVY TAHOE 10-WAY HEATED POWER FRONT 10-WAY HEATED POWER FRONT
2DR, 4CYL, AUTO, A/C, ALLOYS, #J4927A..........................................................
$16,877 4 DR, 8 CYL, AUTO, A/C, #P53543.......................................................................
4 DR, 6 CYL, AUTO, A/C, #K5759A.......................................................................
$18,977 SEATS W/ LUMBAR & MEMORY SEATS W/ DRVR LUMBAR/MEMORY
’17 TOYOTA COROLLA SE $44,977 ’15 CHEVY TRAVERSE LT
25 MPG HWY 26 MPG HWY
399 $43,895 1.9% $519
4 DR, 4 CYL, AUTO, A/C, #J4951A........................................................................
$16,977 TRUCKS/VANS 4 DR, AUTO, A/C, 73K MILES, #K6866A..............................................................
$18,977
35,795
In addition to the latest real G
POSTED FOR ONLY LEASE FOR ONLY POSTED FOR ONLY LEASE FOR ONLY
’18 TOYOTA CAMRY LE
4 DR, 4 CYL, AUTO, A/C, #P53521........................................................................
$18,977
’08 FORD F-150 XLT
4 DR, AUTO, A/C, 110K MILES, #J6690A.............................................................
$10,977
’14 BUICK ENCLAVE PREMIUM
4 DR, AUTO, A/C, 85K MILES, #K6882A..............................................................
$19,977 $ $
Browser – a software program that can
’17 CHEVY IMPALA LTZ ’14 BUICK ENCLAVE PLUS60 MONTH
APR FINANCING
PLUS 60 MONTH
APR FINANCING
’14 FORD F-150 SUPER CAB FOR 36 MONTHS
4 DR, 6 CYL, AUTO, A/C, #A53570 .......................................................................
$19,977 4 DR, 6 CYL, AUTO, A/C, #K6882A....................................................................... MSRP $40,155, SAVE $4,360
$19,977POSTED PRICE INCLUDES $2,000 RETAIL PREMIUM BONUS CASH AND $1000 TEXAS TAX CREDIT RCL CONQUEST BONUS CASH.
FOR 36 MONTHS MSRP $45,925, SAVE $2,030
K
4 DR, 6 CYL, AUTO, A/C, #P53462.......................................................................
’16 HONDA ACCORD EX-L $14,977 '16 MAZDA CX-5 AWD TOURING TOTAL DUE AT LEASE SIGNING $2,995, INCLUDES $995 DOWN, 1ST PAYMENT, TAXES & FEES. $0 SEC. DEPOSIT W/ LINCOLN AFS TOTAL DUE AT LEASE SIGNING $4,585, INCLUDES $495 DOWN, 1ST PAYMENT, TAXES & FEES. $0 SEC. DEPOSIT W/ LINCOLN
APPROVAL. PURCH OPTION $23,289, 7,500 MI/YR, STK #2LJBL14868. AFS APPROVAL. PURCH OPTION $26,636, 7,500 MI/YR, STK #ILJ5602044.
4 DR, 6 CYL, AUTO, A/C, #A53458.......................................................................
$19,977 ’12 CHEVY SILVERADO CREW CAB 4 DR, 4 CYL, AUTO, A/C, #P53572 .......................................................................
$19,977
estate news, home décor, DIY,
4 DR, 8 CYL, AUTO, A/C, #J5830A.......................................................................
’15 FORD MUSTANG $20,977 ’18 TOYOTA RAV4 XLE
2 DR, 4 CYL, AUTO, A/C, #A53541........................................................................
$20,477 4 DR, 4 CYL, AUTO, A/C, #P53526.......................................................................
$22,977 9207 San Pedro www.NPLINCOLN.com
Geo-targeting – Displaying (or
’17 DODGE RAM CREW CAB
request, download, cache and display
’17 CHEVY CAMARO LT 4 DR, 8 CYL, AUTO, A/C, #A53423 ....................................................................... ’16 ACURA RDX America’s Leading LINCOLN Retailer
A
$22,977
2 DR, 6 CYL, AUTO, A/C, #J4949A.......................................................................
$20,977 4 DR, AUTO, A/C, #48K MILES, #K5812A ............................................................
$22,977YEAR
210-341-8841
2
ART FOR ILLUSTRATION ONLY, ALL PRICES + TT&L. #1 LINCOLN RETAILER BASED ON TOTAL NEW LINCOLN RETAIL VEHICLE SALES FOR CALENDAR
’18 CHEVY COLORADO CREW CAB 2017, VALIDATED BY LINCOLN’S NATIONAL SALES REPORTS. *FOR COMPETITIVE CONQUEST OR OWNER LOYALTY BONUS CASH: CUSTOMER
’16 NISSAN 370 Z 4 DR, 6CYL, AUOT, A/C, ALLOYS, #P53519 ......................................................... ’14 JEEP WRANGLER 4X4 MUST CURRENTLY OWN OR LEASE (NO NEED TO TRADE THIS VEHICLE) A 1995 OR NEWER CAR, SUV, OR PICKUP (NON-FORD MOTOR CO. BRAND FOR
2 DR, 6 CYL, AUTO, A/C, #J9624A .......................................................................
$21,977 $27,977 4 DR, AUTO, A/C, 59K MILES, #J6621B ..............................................................
$23,977CONQUEST OFFER, OR A FORD, LINCOLN OR MERCURY FOR OWNER LOYALTY OFFER). ALL OFFERS END 02/28/2018.
Keyword – specific word(s) entered into
’18 DODGE CHARGER GT ’15 TOYOTA TUNDRA CREW CAB SR5 LIMITED ’15 JEEP WRANGLER UNLIMITED HARD TOP
finance, and other real estate-
4 DR, 8 CYL, AUTO, A/C, #J5894A.......................................................................
4DR, 6CYL, AUTO, A/C, ALLOYS, #P53557..........................................................
$23,977 $33,977 4 DR, 6 CYL, AUTO, A/C, #K6610A .......................................................................
$24,977
documents available on the World Wide preventing the display of) content based
’18 DODGE CHARGER GT
SUVS ’14 LINCOLN NAVIGATOR
4 DR, 6 CYL, AUTO, A/C, #P53557 .......................................................................
$23,977 4 DR, AUTO, A/C, #J4953A...................................................................................
$25,977
’16 MITSUBISHI OUTLANDER SPORT
’17 CADILLAC XT ’16 JEEP WRANGLER UNLIMITED
4 DR, 4CYL, AUTO, A/C, CD PLAYER, #A53515 ...................................................
4 DR, 6 CYL, AUTO, A/C, #P53548.......................................................................
$24,977 $12,977 4 DR, 6 CYL, AUTO, A/C, #J4897A .......................................................................
$27,977
a search engine by the user that result(s)
’18 CHEVY CAMARO ’15 NISSAN ROGUE SV ’18 TOYOTA HIGHLANDER XLE
Web. on automated or assumed knowledge of
4 DR, AUTO, A/C, 68K MILES, #K6719A...............................................................
2 DR, 6 CYL, AUTO, A/C, #J5663A.......................................................................
$25,977 $13,977 4 DR, 6 CYL, AUTO, A/C, #J6649A.......................................................................
$34,977
SALES DEPARTMENT HOURS:
WEDNESDAY-FRIDAY 8:30AM-8PM
CLOSED SATURDAY • SUNDAY 11AM-7PM
OPEN MONDAY 12/31 9AM-6PM • CLOSED TUESDAY 1/1/19
210-231-4349
800-299-5286
related stories, the mySA.com in a list of websites, related to the key
an end user’s position in the real world.
SERVICE DEPARTMENT HOURS:
Homes channel includes a
MONDAY-FRIDAY 7:00AM-7:00PM
SATURDAY 8:00AM-3:00PM • CLOSED SUNDAY ANCIRACHEV.COM
Just Outside Loop 410 On Bandera Road
C word.
GO TO WURZBACH & BANDERA
SEE ANCIRA.COM FOR RULES. ALL PRICES PLUS TAX, TITLE, LICENSE & DEALER INSTALLED ACCESSORIES. **CREDIT ACCEPTANCE CORPORATION, MOST CONSUMERS WILL QUALIFY, SEE DEALER FOR
DETAILS. NO CHARGE 1 YEAR WASH TUB PASS WITH EVERY RETAIL USED VEHICLE. NO CASH VALUE. PRICES GOOD THRU 12/31/18
Relevant to both PC and mobile data
host of opportunities for home Channel – a band of similar content. devices.
seekers, such as Home Search, A type of sales outlet (also known as GIF (Graphic Interchange Format) – a L
Apartment Search, Just Listed channel of distribution). standard web graphic format which Link – a clickable connection between
DRIVE SECTION two websites. Formally referred to as a
gallery, Luxury Homes gallery, Click rate – ratio of ad clicks to ad uses compression to store and display
Whether you want to reach the sports car enthusiast Open Houses gallery, and more. impressions. images; used for animated ads. hyperlink.
dreaming of hitting the open road or someone looking Clicks – metric which measures the Gigabyte – one gigabyte equals 1,000
reaction of a user to an Internet ad. megabytes. M
for a heavy-duty truck that will hold up on Texas’ bumpy ADVERTISING SUPPLEMENT | SAN ANTONIO EXPRESS-NEWS AND MYSA.COM/REAL ESTATE | Sunday, March 4, 2018 | G1
Click through – the action of following a Micro-sites – multi-page ads accessed
country roads, advertising in our Drive sections will link within an advertisement or editorial H via clickthrough from initial ad. The user
stays on the publisher’s website, but has
capture the imagination of people looking for new or pre- content to another website or another Home page – the page designated as
access to more information from the
Convenience and country club lifestyle page or frame within the website. the main point of entry of a website (or
owned vehicles. The Drive sections publish every Friday, make Front Gate a haven for families Cookie – a small piece of information main page) or the starting point when advertiser than a display ad allows.
Saturday, Sunday and Monday and offer the most current Sponsored by Denton Communities
Discover the extraordinary (i.e., program code) that is stored on a a browser first connects to the Internet. Mobile marketing – process of sending
advantages for homeowners living
browser for the purpose of identifying Typically, it welcomes visitors and out advertisements via mobile devices.
offerings of new and pre-owned cars, trucks, SUVs and
in the charming community of
Front Gate within Fair Oaks Ranch.
This gated, master-planned Denton
that browser during audience activity and introduces the purpose of the site, or
Communities development offers
affordable, beautifully appointed
vans for sale in the San Antonio area. The sections also O
homes along with all the amazing
amenities available in Fair Oaks
Ranch. Country club living, easy
access to all of the great shops and
between visits or sessions. the organization sponsoring it, and then
Opt-in – refers to an individual giving
restaurants along I-10, and a new
feature the newest vehicle reviews, industry trends and CPC (cost per click) – cost of advertising provides links to other pages within the
elementary school within walking
distance are just some of the
fantastic advantages of living here.
Front Gate has gorgeous move-in
based on the number of clicks received. site. a company permission to use data
Car Talk column.
ready homes available from three
preferred builders and has recently
collected from or about the individual for
expanded construction to a new
CPM (cost per thousand) – media HTML (Hypertext Markup Language)
phase of 61 lots.
See FRONT GATE on G10
term describing the cost of 1,000 ad – a set of codes called markup tags in a particular reason, such as to market the
impressions. a plain text file that determine what company’s products and services.
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