MEDIA KIT 2022 IN-FISHERMAN.COM - THE WORLD'S FOREMOST AUTHORITY ON FRESHWATER FISHING - Outdoor Sportsman Group
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THE WORLD’S FOREMOST AUTHORITY ON FRESHWATER FISHING
2022
MEDIA KIT
IN-FISHERMAN.COM
2022 AT A GLANCE
TELEVISION
> IN-FISHERMAN – SINCE 1975
In-Fisherman is the leading multispecies brand with a proven history of educating
anglers of all levels and bringing new trends to the masses. The original influencer, In-
Fisherman continues to teach people how to catch more and bigger fish, using PRINT DIGITAL & SOCIAL
scientifically proven methods of understanding fish behavior.
As the first media brand to embrace a multi-media strategy, In-Fisherman continues to
reach fishing enthusiasts – avid anglers who read, watch and interact with the best-in-
class media platforms for multispecies information.
> READ > WATCH > INTERACT
IN-FISHERMAN MAGAZINE IN-FISHERMAN TELEVISION IN-FISHERMAN.COM & SOCIAL
• Circulation: 180,712 • Airs on Outdoor Channel, Sportsman Channel, • Solunar Calendar: free, interactive calendar offers best
• Frequency: 7x/year Sportsman Channel Canada and World Fishing fishing times based on exact location
Network • How-to, species-specific content
• Total Audience: 2,300,000 • Three species featured in each episode • 209,000+ average monthly unique visitors to In-
• Educates on the why, where, and how to catch more Fisherman.com
• Male/Female (%): 82/18 • 174,000 social media followers
fish
• Median Age: 53 • 98,000 e-newsletter subscribers
• Won 20 prestigious industry awards
• Avg. Household Income: $98,500 • Voted best fishing show 5 yrs. in a row
Sources: MRI, 2021 Doublebase used for Male/Female%, Median Age, and Audience. Most recent subscriber study used for Average HHI. AAM Publishers Statement June 2021 used for Circulation. Site Traffic and Gender skew based on Google Analytics data for prior 12 months as of July 2021. E-Newsletter Subscribers from Exact
Target as of July 2021. Social Audience reflects Followers or Likes for Social pages on Facebook, Twitter, Instagram, and YouTube as of July 2021.
IN EVERY ISSUE In-Fisherman is known for being on the forefront of new trends in fishing. > Each In-Fisherman issue contains at least one article about: • Largemouth Bass • Crappie and/or Bluegill and/or Perch • Northern Pike and/or Muskie • Walleye • Smallmouth Bass • Catfish > As well as these regular columns: • Marine Scene: Boats, motors, electronics, and how to use today’s accessories on the water. • Bits and Pieces: Short topics blending fishery science with practical fishing experience. • Staff Noteworthy & New: New products and staff top picks. • Adventures: Where to go for great fishing. • Best Fishing Times: Best times of the day and best days of the month to fish. • North with Doc: Humor with a message. • Reflections: A bit of philosophy, a moment of nostalgia.
2022 EDITORIAL OUTLINE
EVERY ISSUE is packed with > MARCH/APRIL > MAY > JUNE
multispecies fishing information and
includes feature articles on:
FEATURES: FEATURES: FEATURES:
• 5 Double Down Trends in Bass Fishing • Reel Speed Rigged & Ready • Hog Frog Buzzin’ Bass
• Largemouth and Smallmouth Bass • I “Spy” Spectacular Smallmouths • Fine-Tuning Key Suspending Sticks • Color Connections & Consequences for Smallmouth Bass
• Walleyes • The Great & Amazing River Runs • Crankbait Moves By the Season • Long-Lining Walleyes at Night
• Pike or Muskies • Archives: Early Season Pike (Trophies Are Where You • In Search of a NA Continent Record Pike • Bitchin’ Bucktails Revisited
Find Them) • Crappie Harvest In Perspective • Jig Spinner Dinner Panfish
• Panfish (Crappies, Bluegills, Perch) • Tracking the Crappie Spawn • Reading Classic Small Stream Channel Cats • Special Purpose Hooks
• Catfish • Rigging Fundamentals for Blue Cats • Electro Fields & Fishing • The Status of Stocked Smallmouths
• The Science and Practicality of Fluorocarbon • Nightmare on the High Seas—The Boat Fire • Boat Length, Wave Cadence, and Running Rough Water
REGULAR COLUMNS: MARINE SCENE SPECIAL SECTION: BASS SPECIAL SECTION: KAYAK SPECIAL SECTION:
• Marine Scene: • Open Right Now • Wacky, Wacky, Whoo-Hoo • Proprietary Propulsion Systems
Boats, Motors, Electronics & More. • Oh My How 4-Strokes Have Changed • Power Fishing with Finesse • Trailers, Racks, and Transport
• Ping Parameters for Electronics • The Bass Harvest Tool • Tricking Out Your Ride
• Staff Noteworthy & New Products • Hull Design Genius • The Beauty of Kayaking
• Adventures—Top Destinations
• North with Doc, Reflections, Close/ On Close/ On Close/ On
Bits & Pieces Materials Due Newsstand Materials Due Newsstand Materials Due Newsstand
12/7/21 2/8/22 2/3/22 4/5/22 3/18/22 5/17/22
> JULY > AUG/SEPT > OCT/NOV > DEC/JAN/FEB
FEATURES: FEATURES: FEATURES: FEATURES:
• Truth About Thermocline Bass • Pattern Fishing Yesterday & Today • Feed Bag Bassin’ • Discharge Fisheries for Largemouths
• Sundowner Smallmouths • The Singularly Spectacular Smallmouth; Doing Them My Way • Fishing Crashing Conditions During Late Fall • The Forgotten Float & Fly
• Leech and other Livebait Connections for Tough Times • Mister Twister, Rick Welle, & Beyond the Status Quo for Walleyes • Prey Connections For Fall Walleyes • Winter Pike: Secrets to Share
• Riding the Tide for Multiple Muskies • Crappies In Cover • Trolling Tactics From Shield to Great Lakes Seas • Parameters for Ice Perch
• Summer Stability & Panfish Patterns • Catfish Conference • Crappies Shallow, Crappies Deep • Patterning Ice Time Catfish
• Covering Master Angler • Great Lakes Stream Run Salmon • Timing the Winter Bite for Blues • Winter in the South for Crappies
• Working with Rod Holders & Trees • Kayak Nation • Trending Steelhead Systems Into Winter & Beyond • Shelter Heater Options
• Fundamental Ice Electronics: LCDs Versus Sonar
Close/ On Close/ On Close/ On Close/ On
Materials Due Newsstand Materials Due Newsstand Materials Due Newsstand Materials Due Newsstand
4/21/22 6/21/22 5/18/22 7/19/22 7/14/22 9/13/22 10/5/22 12/6/22
*Subject to change.
2022 AD CLOSE DATES
> MAR/APR > MAY > JUNE
Close/Materials Due Close/Materials Due Close/Materials Due
12/7/21 2/3/22 3/18/22
On Newsstand On Newsstand On Newsstand
2/8/22 4/5/22 5/17/22
> JULY > AUG/SEPT > OCT/NOV > DEC/JAN/FEB
Close/Materials Due Close/Materials Due Close/Materials Due Close/Materials Due
4/21/22 5/18/22 7/14/22 10/5/22
On Newsstand On Newsstand On Newsstand On Newsstand
6/21/22 7/19/22 9/13/22 12/6/22
*Dates subject to change.
2022 IN-FISHERMAN GUIDES
> WALLEYE GUIDE > BASS GUIDE > CATFISH GUIDE > TACTICAL ICE GEAR > ICE GUIDE
Readers will learn new secrets to The In-Fisherman experts dive deep In-Fisherman Catfish In-Sider The In-Fisherman staff and field The authoritative source on ice
livebait rigging and strategies for into lures for largemouths, Guide brings readers the most in- editors review new and noteworthy fishing, In-Fisherman Ice Fishing
putting crankbaits and softbaits smallmouths, and spots - finesse depth coverage of catfish fishing gear on the cutting edge, from lures Guide is the best source of
systems into play, and when jigging Ned rig style, snapjigging available today. We share timely to rods and reels to ingenious information for cutting-edge tactics
situations call for going aggressive. secrets, the spinnerbait revival, rock- tactics for channel cats, blues, and accessories. Experts talk trends in ice and strategies. The In-Fisherman staff
We’ll uncover the beauty of a solid skirted jigs, going nutso for flatheads from top experts, along lines for panfish and predators, and Field Editors cover species
wilderness walleye fly-in, see what's Neko, and more. On the equipment with the latest rigging refinements custom ice rods, float suits, including walleyes, pike, and panfish,
happening in the world of sauger, front, we’ll cover the latest on live- and presentation strategies. underwater cameras, panfish to lake trout, whitefish, wipers, and
and catch the latest trends in scanning and reel drag systems. microbaits, and much more. more.
electronics tech.
Close/Materials Due Close/Materials Due Close/Materials Due Close/Materials Due Close/Materials Due
12/14/21 1/20/22 2/25/22 8/4/22 10/5/22
On Newsstand On Newsstand On Newsstand On Newsstand On Newsstand
2/15/22 3/22/22 4/26/22 10/4/22 12/6/22
*Dates subject to change.
2022 GENERAL ADVERTISING RATES > GENERAL PRINT ADVERTISING RATES 4-Color 1x 3x 5x 7x B&W 1x 3x 5x 7x Full Page 12,495 11,868 11,276 10,712 Full Page 9,263 8,800 8,361 7,942 2/3 Page 9,628 9,146 8,688 8,254 2/3 Page 7,132 6,776 6,437 6,115 1/2 Page 8,378 7,959 7,561 7,183 1/2 Page 6,210 5,899 5,605 5,324 1/3 Page 5,883 5,589 5,309 5,043 1/3 Page 4,356 4,138 3,931 3,735 1/4 Page 4,629 4,397 4,177 3,968 1/4 Page 3,428 3,256 3,094 2,939 1/6 Page 3,383 3,214 3,053 2,901 1/6 Page 2,513 2,388 2,268 2,154 Covers Cover 2 15,747 Cover 3 14,837 Cover 4 16,604
2022 GUIDES ADVERTISING RATES > IN-FISHERMAN GUIDES 4-Color 1x 2x 3x 5x B&W 1x 2x 3x 5x Full Page 3,674 3,525 3,369 3,235 Full Page 2,721 2,608 2,496 2,404 2/3 Page 2,828 2,721 2,598 2,486 2/3 Page 2,100 2,020 1,933 1,848 1/2 Page 2,464 2,367 2,255 2,164 1/2 Page 1,826 1,751 1,671 1,607 1/3 Page 1,719 1,661 1,591 1,522 1/3 Page 1,275 1,226 1,184 1,130 1/4 Page 1,360 1,307 1,253 1,194 1/4 Page 1,012 964 927 857 1/6 Page 991 986 911 867 1/6 Page 739 707 75 648 Covers Cover 2 4,596 Cover 3 4,408 Cover 4 4,746
2022 SMALL SPACE ADVERTISING RATES > GOING PLACES ADVERTISING RATES 4-Color 1x 2x 3x 5x B&W 1x 2x 3x 5x 1 INCH 375 365 357 347 1 INCH 318 311 302 294 1.5 INCH 564 549 536 523 1.5 INCH 478 467 456 443 2 INCH 751 731 713 697 2 INCH 639 622 607 592 2.5 INCH 938 915 892 869 2.5 INCH 798 778 758 740 3 INCH 1,126 1,098 1,070 1,043 3 INCH 957 933 909 887 4 INCH 1,501 1,463 1,427 1,392 4 INCH 1,276 1,244 1,213 1,182 6 INCH 2,251 2,193 2,139 2,085 6 INCH 2,251 2,193 2,139 2,085 8 INCH 3,002 2,928 2,855 2,783 8 INCH 3,002 2,928 2,855 2,783
B.E.E.M. 2022
In-Fisherman Magazine continues the success of B.E.E.M–featuring the latest and
greatest in boats, engines, electronics, motors and accessories in our Mar/Apr 2022
issue. On-sale during the heart of boat show season around the country!
> ADVERTISING PACKAGE INCLUDES
• One editorial product review in exclusive B.E.E.M section representing brand
innovations and features for the current year; includes a link to product website.
• Articles will appear on In-Fisherman.com as well, after on-sale date of the magazine.
• Choice of (1) Supporting Ad Unit
• Full Page: $8,755
• Half Page: $5,150 > IN-FISHERMAN ANGLERS
ARE AFFLUENT & ENGAGED!
• Amplify your reach with custom digital and social extensions (custom packages &
pricing available upon request): • 86% of readers are boat owners
• Custom Content
• ROS Banners
• $98,500 average household income
• Native In-Stream Unit
• E-Blast
• Social Integration • 47 days annually spent fishing, average
SourceS: MRI 2021 Doublebase; most recent subscriber study.BASS BONANZA 2022
Two of the most powerful print brands have
teamed up to deliver your company’s
marketing message to over 4.8 million bass
anglers during the heart of the season!
> ADVERTISING PACKAGE INCLUDES
• A special 16-page section dedicated to bass fishing techniques and gear
to run in the May 2022 issues of BOTH In-Fisherman and Game & Fish
(south region) issues
• On sale first week of April 2022
• 267k total combined circulation
• The same great content in both publications, but to two different
audiences, will increase reach and drive purchase
• The same great content in both publications, but to two different
audiences, will increase reach and drive purchase
FOR MORE INFORMATION, PLEASE CONTACT:
• Choice of (1) Supporting Ad Unit:
• Full Page: $13,648 Todd Ceisner | Associate Publisher Michael Cassidy | Publisher
• Half Page: $9,007 Phone: 917-603-7544 Phone: 407-325-0992
• Third Page: $6,278 Email: Todd.Ceisner@outdoorsg.com Email: Michael.Cassidy@outdoorsg.com
Net color rates. Net 30 days terms for open accounts.
Sources: MRI 2021 Doublebase, June 2021 AAM Statement.MASTER ANGLER PROGRAM > A CONTEST FOR ALL TIME For more than four decades, the Master Angler Awards Program has given readers across North America the opportunity to showcase their angling achievements and highlight productive fisheries > ACHIEVEMENT AWARDS Entries are gathered throughout the year via mail and online, and awards are handed out to anglers recording the biggest released and kept fish in 29 different species categories. > AWARDS PROGRAM SPONSORSHIP OPPORTUNITY • Logo placement on full-page entry form that appears in every issue and each special interest publication • Logo placement on online entry form on In-Fisherman.com • Randomly-selected winners receive gift pack from supporting partner(s).
AUDIENCE SNAPSHOT
Total Audience: 2,300,000 Spent Money on Fishing Gear/Equipment/Apparel, Past 12 Months: 90%
Men: 82% Avg. Spent on Fishing Gear/Equipment/Apparel, Past 12 Months: $745
Women: 18%
Median Age: 52
Purchased Fishing Lures, Past 12 Months: 79%
Purchased Monofilament Line, Past 12 Months: 70%
Married: 74% Purchased Flurocarbon Line, Past 12 Months: 36%
Attended College: 67%
Avg. Household Income: $98,500
Avg. Household Net Worth: $717,000 Own Fishing Rod: 99%
Own a Baitcasting Rod: 85%
Own a Spinning Rod: 99%
Went Fishing, Past 12 Months: 97% Own a Spincasting Rod: 70%
Went Freshwater Fishing, Past 12 Months: 100% Own Fly Fishing Rod: 52%
Went Ice Fishing, Past 12 Months: 34% Own Ice Fishing Rod: 42%
Went Shore Fishing, Past 12 Months: 48%
Went Fly Fishing, Past 12 Months: 16%
Went Saltwater Fishing, Past 12 Months: 16% Own Fishing Reel: 91%
Own Baitcasting Reel: 85%
Own Spinning Reel: 99%
Avg. Number of Days Fished, Past 12 Months: 47.1 Own Spincasting Reel: 60%
Avg. Number of Days Spent Freshwater Fishing, Past 12 Months: 36.5 Own Fly Fishing Reel: 52%
Avg. Number of Days Spent Ice Fishing, Past 12 Months: 3.6 Own Ice Fishing Reel: 36%
Avg. Number of Days Spent Shore Fishing, Past 12 Months: 10.4
Avg. Number of Days Spent Saltwater Fishing, Past 12 Months: 1
Avg. Number of Days Spent Fly Fishing, Past 12 Months: 2.3 Own a Boat: 86%
Own V-Hull Fishing Boat: 60%
Own Bass Boat: 20%
Took Overnight Fishing Trip in U.S., Past 12 Months: 63% Own a Motor: 79%
Avg. Number of Overnight Trips within the U.S., Past 12 Months: 3.6 Own Outboard Motor: 76%
Own Trolling Motor: 67%
Household Owns/Leases 1+ Pick Up Truck(s): 46%
Household Owns/Leases 1+ Sport Utility Vehicle: 51% Did Household Improvement or Home Remodeling Work: 91%
Household Owns/Leases 1+ Car: 59% Own Any Home Improvement Tools: 94%
Personally Responsible for Maintaining Vehicle(s): 60% Own Hand Tools: 87%
Purchased Aftermarket Auto Accessories, Past 12 Months: 95% Own Lawn Mower: 75%
Own Saw: 67%
Sources: MRI Spring 2021 Doublebase (audience, M/F, Age) Most Recent Accelara In-Fisherman Subscriber Studies.DIGITAL & SOCIAL
> ENGAGE WITH OUR GROWING ONLINE COMMUNITY THROUGH
HIGHLY CUSTOMIZABLE PLANS.
209,000 4,200,000 98,000 174,000
ANNUAL PAGE VIEWS E-NEWSLETTER SUBSCRIBERS SOCIAL MEDIA FOLLOWERS
MONTHLY UNIQUE WEBSITE VISITORS
DEMOGRAPHICS & BEHAVIOR
MALE: 83%
AVG. TIME SPENT: 2:05
AVG. PAGES PER SESSION: 1.26
TRAFFIC FROM MOBILE/TABLET: 75%
Sources: Google Analytics data for the 12 months prior to July 2021. E-Newsletter Subscribers as of July 2021. Social Audience reflects Followers or Likes for Social as of July 2021.TELEVISION
> IN-FISHERMAN TV
THIS In each show, In-Fisherman editors take you to three different parts of North
SEASON
America to fish for three different fish species – everything from bass and walleyes,
to catfish and carp, sturgeon, muskies, pike, trout, salmon, and panfish like
crappies, perch, bluegills, and white bass. From time to time, we also feature near-
shore saltwater species like stripers, redfish, and tarpon. It’s entertainment that
ONLY! offers solid how-to-fish tricks and tactics to help viewers catch more fish!
> SHOW SPONSORSHIP BENEFITS
> JOIN IN-FISHERMAN TV’S
• Exclusive category inclusion of product in the show.
500th EPISODE CELEBRATION! • 494x commercials; :30 each (or 988x :15 spots)
• Segment Sponsorships by way of “brought to you by messaging”, for a total of
With the 2022 season we celebrate our 500th television show and more than 40 42 plays.
years of pioneering work in outdoor programming. This season we dig deep into • Products will be used and identified in each show (where applicable).
the In-Fisherman archives, brimming with historic fishing footage! Join us in • Logo will be included in closing credits and the end of every episode.
making and celebrating history with multiple sponsorship opportunities. • Logo will appear in editorial articles devoted to In-Fisherman TV within the In-
Fisherman publications during the season.
• Sponsor will have rights to show content to repurpose, rebroadcast and
distribute for their own use.
CUSTOM SPONSORSHIPS AVAILABLE. • Extensive editorial, digital, and social promotional support through all of In-
FOR MORE INFORMATION, CONTACT: Fisherman’s channels.
Todd Ceisner | Associate Publisher
Phone: 917-603-7544
Email: Todd.Ceisner@outdoorsg.com2022 AD SIZES & MECHANICAL SPECS
> TYPICAL ADVERTISING SIZES & MECHANICAL SPECIFICATIONS
Trim Size: 7.75 w x 10.5 h
1. Two Page Spread 7. One-Half Horizontal 15. One-Eighth Horizontal 1 3 4
Non-Bleed: 14.5 x 9.5 Non-Bleed: 6.75 x 4.75 Non-Bleed: 4.375 x 1.5
Bleed: 15.75 x 10.75 Bleed: 8 x 5.5
Trim: 15.5 x 10.5 Trim: 7.75 x 5.25 16. One-Eighth Page 6
5
Safety: 15 x 10 Safety: 7.25 x 4.75 Non-Bleed: 2.125 x 3.5
2. Two Page One-Half 8. One-Third Vertical 17. One-Twelfth Page 2 7
Horizontal Non-Bleed: 2.125 x 9.5 Non-Bleed: 2.125 x 2.25
Non-Bleed: 14.5 x 4.75 Bleed: 2.875 x 10.75
Bleed: 15.75 x 5.5 Trim: 2.625 x 10.5 18. One Inch Banner
Trim: 15.5 x 5.25 Safety: 2.125 x 10 Non-Bleed: 6.75 x 1
Safety: 15 x 4.75
9. One-Third Square 19. Two Inch Banner
3. Full Page Non-Bleed: 4.375 x 4.75 Non-Bleed: 6.75 x 2
Non-Bleed: 6.75 x 9.5 Bleed: 5.25 x 5.5 8 18
Bleed: 8 x 10.75 Trim: 5 x 5.25 20. Eight Inch Vertical
20 19
Trim: 7.75 x 10.5 Safety: 4.5 x 4.75 Non-Bleed: 2.125 x 8
Safety: 7.25 x 10 22
10. One-Third Horizontal 21. Six Inch Vertical 23
4. Two-Third Vertical Non-Bleed: 6.75 x 3.375 Non-Bleed: 2.125 x 6 16
Non-Bleed: 4.375 x 9.5 Bleed: 8 x 4.125 9 11 13
Bleed: 5.25 x 10.75 Trim: 7.75 x 3.875 22. One Inch 2-Column
Non-Bleed: 4.375 x 1 21 12 14
Trim: 5 x 10.5 Safety: 7.25 x 3.625 10
Safety: 4.5 x 10 17
11. One-Quarter Vertical 23. One Inch Vertical
15
6. One-Half Vertical Non-Bleed: 3.375 x 4.75 Non-Bleed: 2.125 x 1
Non-Bleed: 4.375 x 7.25
Bleed: 5.25 x 8 12. One-Quarter Horizontal • SWOP — standard proof, pulled from the supplied file, must be submitted with each 4-color ad.
Trim: 5 x 7.75 Non-Bleed: 4.375 x 3.625
Safety: 4.5 x 7.25
• Non-Bleed — 1/2" inside trim. Non-bleed ads should have all elements within this measurement.
13. One-Sixth Vertical
Non-Bleed: 2.125 x 4.75
• Bleed — 1/8" outside the trim. Elements that “bleed” off trimmed page should extend at least 1/8" beyond trim.
14. One-Sixth Horizontal • Trim — The edge of the page.
Non-Bleed: 4.375 x 2.25
• Safety — 1/4" inside of trim edge. All image and text not intended to bleed should be within this measurement.2022 MAGAZINE REQUIREMENTS & SPECS
> GENERAL PRODUCTION INFORMATION > ADVERTISING FILE REQUIREMENTS:
Leah Jaroh, Production Manager OSG requires that ads be submitted in PDF/X-1a format.
In-Fisherman
6385 Flank Drive, Suite 800 Files must have:
Harrisburg, PA 17112-2784
717-695-8087 • All fonts embedded.
leah.jaroh@outdoorsg.com • Page geometry defined and consistent (trim, bleed, and media/art boxes).
• Correct color space for all elements (CMYK or grayscale).
Trim Size: 7¾-in. wide x 10½-in. high • Spot colors converted to CMYK.
• Color and grayscale image resolution between 266 and 300 ppi at 100%
Non-Bleed: 1/8-in. inside trim. Non-bleed ads should have placement.
all elements within this measurement. • Bitmap image resolution between 600 and 1200 ppi.
• Total ink coverage should not exceed 300%.
Bleed: 1/8-in. outside the trim. Elements that “bleed off”
trimmed page should extend at least 1/8-in. beyond trim.
Trim: The edge of the page. > ADVERTISING FILE SUBMISSION:
Safety: 1/4-in. inside of the trim edge on all four sides for Outdoor Sportsman Group maintains an advertising materials
a total 1/2-in. safety both vertically and horizontally. All portal to support advertisers in the quick and easy electronic
image and text not intended to bleed should be within this delivery of digital ad files: osg.sendmyad.com
measurement.
Please contact the production manager for specs, quantities,
and delivery information for supplied inserts and cards.2022 TERMS & CONDITIONS
> TERMS & CONDITIONS
1. The publisher may reject any advertising for any reason at any time, even if previously 7. No conditions, printed or otherwise, appearing on the contract, order, or copy instructions that
acknowledged or accepted. conflict with the publisher’s policies or the terms and conditions stated herein will be binding on
the publisher and to the extent inconsistent with the terms herein, these terms and conditions
2. Cancellations or changes in advertising (including changes in insertion orders) will not be shall govern and supersede any such conditions.
accepted by the publisher after the issue closing date.
8. The publisher has the continuing right to adjust its rate schedule and will regard the failure of
3. Cancellations must be in writing, and none are considered accepted until confirmed in writing an order to correspond to the rate schedule as a clerical error and will, without further
by the publisher. communication, invoice the advertiser based on rates in effect at that time.
4. Cancellation of a space contract by the advertiser or its agency will result in the forfeiture of 9. The publisher will hold the advertiser and/or its advertising agency jointly and severally liable
position protection and/ or the contract rate, if any. The rate on past and subsequent insertions will for such monies as are due and payable to the publisher. Please be advised that there is no
be adjusted to conform to the actual space used at current rates. “sequential liability” to the publisher. Payment is due upon receipt of invoice. All payments must
be in United States currency. Advertiser and/or its advertising agency are jointly and severally
5. The publisher shall not be liable for any delay or failure to print, publish or circulate all or any liable for all costs, fees and expenses (including attorney or collection agency fees) incurred in
portion of any issue in which an advertisement accepted by the publisher is contained if such connection with the collection of all monies due.
failure is due to acts of God, strikes, work stoppages, accidents, or other circumstances beyond
the publisher’s control. The liability of publisher, if any, for any act, error, or omission for which it 10. The forwarding of an order is construed as an acceptance of all the publisher’s rates and
may be held responsible at law or in equity shall not exceed the cost of the advertising space conditions in effect at that time.
affected by the error. In no event shall publisher be liable for any indirect, consequential, punitive,
special, or incidental damages, including, but not limited to, lost income 11. This agreement shall be governed by and construed in accordance with the laws of the State
or profits. of Minnesota without regard to conflict of laws provisions. Any action or proceeding arising out
of or relating to this agreement or publisher’s publication of the advertising shall be brought in
6. Advertiser and agency represent and warrant that they are authorized to publish the entire the courts of record in the State of Minnesota.
contents and subject matter of any advertisement in any issue or edition and that publication will
not violate any law or infringe upon any right of any party or result in any claims against publisher.
In consideration of the publication of an advertisement, the advertiser and the agency, jointly and
severally, will indemnify, defend and hold harmless KSE Sportsman Media, Inc. its affiliates officers,
agents and employees against any and all losses and expenses (including legal fees) arising from
or relating to (a) a breach or misrepresentation of the foregoing representations and warranties,
and/or (b) the publication or contents of the advertisement including, without limitation, claims or
suits for defamation, libel, misappropriation, privacy or publicity rights, copyright or trademark
infringement, plagiarism, and from any and all similar claims now known or hereafter devised or
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