MEDIA KIT 2021 - The City & Lifestyle Magazine of Coastal Virginia - 022521.NR - Coastal Virginia Magazine
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The City & Lifestyle Magazine of Coastal Virginia
022521.NR
MEDIA KIT 2021
James Ah You prepares a trio of cocktails at Terrapin Restaurant in Virginia Beach.
Mission
Coastal Virginia Magazine is the only magazine
devoted exclusively to reflecting and enhancing the
lifestyle of our regional audience. Living in Coastal
Virginia is a unique privilege and the Magazine
celebrates that privilege with every page.
It is about special people, special places, special food,
drinks and something special happening daily.
It is about our health and wellness, how we live and
how we play. Coastal Virginia Magazine celebrates
all that is special about our region.
We engage the richness of Coastal Virginia and
honor the engagement of our audience.
Coastal Virginia’s lifestyle authority.
Coastal Virginia Magazine | MEDIA KIT 2021 3
A sweet stack from Hummingbird Macarons and Desserts, Norfolk.
Pillars
Food & Drink
Bringing the unique flavors and culinary offerings
of Coastal Virginia to life
People & Community
Profiling the notable personalities and organizations
that impact life in the region
Places & Destinations
Celebrating new and unique locations
and desirable weekend getaways
Culture & Events
Highlighting local, visual and performing arts, books,
style, festivals and events
Home & Garden
Featuring remarkable homes, interior design,
décor and gardens in the area
Life & Wellness
Exploring wellness, healthy living, lifestyles
and experiences in Coastal Virginia
Coastal Virginia Magazine | MEDIA KIT 2021 5
The “Hempcrete” House, Virginia Beach.
Contributors
Leona Baker is our editor, a creative, communications professional, food freak, news junkie, nature
lover and mom living in Virginia Beach. She previously served as Senior Editor at Port Folio Weekly,
Director of Marketing and Communications at Virginia Wesleyan University and Senior Copywriter
at Spark451, a marketing agency specializing in higher education.
Barrett Baker is creative content director at Raoust+Partners and Senior writer/editor at 2BCreative,
providing freelance copywriting and editing services to local magazines and marketing agencies.
Chelsea Sherman, is a brand copywriter and a contributing writer for Coastal Virginia Magazine.
Chelsea writes articles that center the experiences of CoVa locals and examine important issues
affecting the region. She lives in Virginia Beach with her husband Jake and their three children.
Betsy DiJulio, MA, EdS, is a full-time, award-winning National Board-Certified high school art
teacher and part-time artist, cookbook author, blogger and published writer on topics of art and
education, home and garden design, food/vegan food, eco-issues, artisanal businesses and day
hiking.
Marisa Marsey is a food, beverage and travel writer whose awards include “1st place Food
Writing” from the Virginia Press Association. A Johnson & Wales University representative, she
has sipped Château d’Yquem ‘75 with Jean-Louis Palladin, sherpa-ed for Edna Lewis and savored
interviews with Wolfgang Puck and Patrick O’Connell.
Tom Robotham, a native of New York City, is a freelance writer and professor of mass media studies
at Old Dominion University. He has written numerous features and columns for Coastal Virginia
Magazine, including the year-long series “Searching for God in the 7 Cities.” He is also the author
of six books, and co-author of a book about the Bible with Charlton Heston.
Eric J. Wallace is a writer, avid lover of the outdoors and devotee to the ongoing search for the
Good Life. His work has appeared in more than 50 noteworthy publications, including Outside,
Backpacker, Canoe & Kayak, Grit, WIRED, Atlas Obscura, Modern Farmer and more.
Coastal Virginia Magazine | MEDIA KIT 2021 7
Lighthouse home.
Content
DEPARTMENTS
CURRENT
Close Up—Brief profile on a local person of interest
Conditions—Newsy topics, opinions, what’s going on around the area
Bites—Food, drinks and dining
Culture—Arts, entertainment, events and museums
Events—Recaps of events hosted by Coastal Virginia Magazine and partners
Scene—Reviews and activities/businesses around the area
5 Best—Five favored foods, drinks, items or activities in a particular focus
Get Fit—Unconventional or trending fitness ideas
In Store—Items or services featured inside a local shop, with details on the store’s concept and/or owner(s)
Releases: Books, music, films from local authors, musicians or filmmakers
LIFE
Art—Visual or performing arts to experience
Be Well—Stories about health and fitness and tips for an active lifestyle
Community— People, organizations and initiatives making a difference
Day in the Life—Spending a day exploring life from someone else’s perspective
Launched—Success story of a native who is still connected to the area
Spaces—Fascinating homes, gardens and interior spaces in Coastal Virginia
Weekends—Places to explore for travel, adventure and relaxation
What It’s Like—Stories detailing experiences that most people will never have
DISH
Local Flavor—A foodie focus on a particular local culinary offering or restaurant
Nosh News—Tasty tidbits from Coastal Virginia’s cuisine scene
To Dine For—A local outstanding dish worth trying
Table—Cooking, tips, ideas, recipes and trends with a local twist
DATEBOOK
Selected upcoming event listings
REFLECTIONS
A lasting image captured from a local photographer
Coastal Virginia Magazine | MEDIA KIT 2021 9
JoAnn Falletta from our premiere “Music Issue.”
2021
Calendar
Every issue of Coastal Virginia Magazine speaks to
the heart of our regional audience, addressing
every component of our envied lifestyle.
JANUARY/ FEBRUARY
PET ISSUE • TOP LAWYERS • BE WELL
Space Reservation by Nov. 27, 2020 • Ad Approval Dec. 8, 2020
MARCH/APRIL
FOOD & DRINK ISSUE • HOME ISSUE • BE WELL
Space Reservation by Jan. 29, 2021 • Ad Approval Feb. 8, 2021
MAY/JUNE
SUMMER FUN ISSUE • BE WELL
Space Reservation by April 1, 2021 • Ad Approval April 8, 2021
JULY/AUGUST
BEST OF ISSUE • BE WELL
Space Reservation by June 1, 2021 • Ad Approval June 8, 2021
SEPTEMBER/OCTOBER
TOP DOCS ISSUE • BE WELL
Space Reservation by Aug. 3, 2021 • Ad Approval Aug. 9, 2021
NOVEMBER/DECEMBER
GIVING BACK AWARDS • TOP DENTISTS • BE WELL
Space Reservation by Oct. 2, 2021 • Ad Approval Oct. 8, 2021
Coastal Virginia Magazine | MEDIA KIT 2021 11Print is still the go-to tangible vehicle to communicate.
Why Print
Magazine Media reaches eyeballs, minds and wallets
in a safe, validated environment.
All impressions are not created equal.
Magazine readers have the highest recall of content. 1
While other platforms have declined, trust in journalism is on the rise. 2
Magazine readers are the strongest everyday influencers in multiple product categories. 3
Paper-based reading creates more focused attention, less distraction,
stimulates emotions and desires, drives sensory involvement which contributes to
reader impact and is preferred by the majority (including millennials) 1
Affluent magazine readers spend big on home remodeling, lead in
home improvement and spend heavy on luxury goods. 4
Affluent magazine readers are the most frequent travelers
and spend the most on travel. 4
Advertising in magazines raises brand awareness and purchase intent. 5
Magazines show the highest return on advertising spend—the ultimate KPI. 6
Americans of all ages read magazines.
91% of adults, 94% of those under 35
and 95% of those under 25 read magazines media
in the last six months (print and digital editions). 7
95% of adults 18-29 read magazines vs 81% who use Facebook. 7
1. Scott McDonald, PHD, Nomos Research, October 2015 2. 2018 Edleman Trust Barometer
3. Total Social (Jan-Dec 2017), Engagement Labs 4. IPSO Affluent Survey, USA, Fall 2017
5. Signet Research of Ad Lift studies 6. Nielson Catalina Solutions, Multi-media Sales Effect
studies forum 2004-Q4 2015 7. Pew Research Center, Social Media Fact Sheet, Feb 2018
Coastal Virginia Magazine | MEDIA KIT 2021 13Gamers dine at Quirks Restaurant in Virginia Beach’s Town Center.
Reader
A dedicated Total Audience:
community of 204,000 Print; 250,000+ Print & Web
readers look to
Coastal Virginia Rate Base: 30,000
Magazine Age: 88% are 35+
to enhance Gender: 61% Female; 39% Male
the enviable 70% have household incomes of over $100,000
lifestyle we all
enjoy. They Annual Web traffic 160,000
are passionate
consumers of Coastal Virginia Magazine readers have
all things local, the desire and means to live well.
knowing that 254% more likely to have a household income
no one brings between $500,000 and $1,000,000 than
“local” to life consumers of other local media.
better than 67% plan to purchase furniture/home
Coastal Virginia furnishings in the next 12 months.
Magazine. 62% are planning a vacation in the next 12
months.
Highly relevant
to all locals … The Coastal Virginia Magazine audience is
and those who passionate about connecting to the region.
want to be. Over 73% say they are likely to purchase
products or services from ads they’ve
seen in Coastal Virginia Magazine.
62% keep and read each issue of Coastal
Virginia Magazine for one month or longer.
Sources:
Circulation Verification Council Reader Audit
Media Audit from February 2019 Survey
Coastal Virginia Magazine | MEDIA KIT 2021 15Yorktown’s Riverwalk offers a table with a view.
Rates
Our rates are competitive, concise and comprehensive.
Every page garners multiple reader views.
Contact our
sales department at 422-8979, ext. 103
for more information.
Coastal Virginia Magazine E-Weekly Newsletters
Published every Thursday.
“CoVa Scene” “CoVa Eats”
our largest and an area which features recipes,
favorite which features food news and
upcoming events. delicious happenings.
The CoVa Scene and The CoVa Eats Advertising Opportunities
Featured Event: $250 Block Event Sponsor: $125 Banner: $75 Email: $1,200
Includes 40 words of copy and one image Rate includes 25-30 words of copy and Banner size is Customized
(384 x 275) in the newsletter with a link to a one image (260 x 147) with a link 396 x 144 and links Email to
dedicated event listing on CoVaMag.com to a dedicated event listing on CoVaMag.com directly to your subscribers.
with unlimited copy and photos. with unlimited copy and photos. website.
Coastal Virginia Magazine | MEDIA KIT 2021 17Reenactors greet guests along the streets of Williamsburg.
Print Ad
Specifications *
NEW THIS
YEAR!
1/2 VERTICAL
AND HORIZONTAL
AND 2/3 VERTICAL
FRACTIONAL
ADS CAN BLEED
AD SIZE NON-BLEED BLEED LIVE AREA TRIM ***ALL ADS THAT BLEED REQUIRE
1/4 INCH WITHIN FOR LIVE AREA AND
Spread* 18" x 10.875” 18.25" x 11.125”* 16.675" x 9.625” 18" x 10.875” 1/8 INCH EXTRA FOR BLEED ON ALL SIDES
Page* 7.625" x 9.625” 9.25" x 11.125”* 7.625" x 9.625” 9" x 10.875”
Ad Delivery
2/3 Vertical 5" x 9.625” 5.75" x 11.125” * 4.9" x 9.625” 5.25” x 10.75” Email to Brittany@vgnet.com or to your account
*
executive. Or use a free file delivery system such
1/2 Vertical 3.7" x 9.625” 4.45" x 11.125”* 3.7" x 9.625” 4" x 10.725” as WeTransfer.com
1/2 Horizontal 7.625" x 4.7” 9.125" x 5.45”* 7.625" x 4.7” 9" x 5.45”
General Information
1/2 Island 5" x 7.1625” N/A N/A N/A Publication Trim Size: 9” x 10.875”
Safety: 0.25” from trim on all sides
1/3 Block 5" x 4.7” N/A N/A N/A Bleed: 0.125” beyond trim on all sides
Binding Method: Perfect Bound, jogs to foot
1/3 Vertical 2.4" x 9.625” N/A N/A N/A Image Resolution: 300 dpi
Line Screen: 150 dpi
1/4 Block 3.7" x 4.7” N/A N/A N/A Color Space: CMYK only; no spot color or RGB
1/6 Horizontal 5" x 2.2375” N/A N/A N/A Acceptable File Format
PDF with all fonts and high-resolution images
1/6 Vertical 2.3" x 4.7” N/A N/A N/A embedded. Ensure that all elements are a
minimum of 300 dpi and 100% in size.
1/8 Horizontal 3.7" x 2.25” N/A N/A N/A
1/12 Horizontal 2.38" x 2.25” N/A N/A N/A Proofs
Ads submitted will not be provided an additional
proof unless requested. We offer this service
*
for an additional $50. There is an opportunity
to review your supplied ad at the time of
upload on our ad portal.
We want your Ad To Print Correctly
*
Late ads with problems or last-minute changes
increase the chance of print error. Please make
every effort to deliver your materials on time
and to our specifications.
Common Ad Problems to Avoid:
*
Please check your ad for these
errors before uploading:
• Incorrect dimensions
•T ext outside the safety area (allow 1/4 inch at
least, 1/2 inch preferred)
• Non-bleed ads that bleed (and vice versa)
• Low-resolution images
• Images not converted to CMYK
• Spot color/PMS used in the color space
•P osition marks or color bars in the live area
(suggested both crops and bleed marks
Ads with Bleed Pay special attention be offet to .125” or more)
to the live area, trim and bleed.
Production Contact
Customer Relations Manager
Brittany Proctor
phone: 757-422-8979 x145
e-mail: Brittany@vgnet.com
Coastal Virginia Magazine | MEDIA KIT 2021 19Norfolk Yoga instructor, Gabrielle Gerard-Jenks’ early morning meditation in Virginia Beach.
Coastal Virginia Magazine
Branded Digital
Coastal Virginia Magazine proprietary digital products provide additional exposure
with our core audience and allow the brand to engage new audience segments.
CoVaMag.com is a reliable resource for all audience segments seeking the best of
Coastal Virginia… from the best doctors to the best places to eat. Our e-newsletters and
social media are valuable and use content to target the most receptive audiences.
CoVaMag.com Coastal Virginia CoVa Social Media
Magazine’s
e-newsletters
CoVaMag.com CoVa’s active social
continues to be one of CoVa Scene media comments with
the most trusted brands an audience who has
for information on grown to depend on
the best of the Broadly accepted and social media as an
Coastal Virginia widely loved, CoVa important link in
region. e-newsletters continue their world and have
to expand and grow. placed their trust in
These newsletters are the Coastal Virginia
· 13,000+ Page targeted to specific Magazine’s brand.
Views/Month audiences. With
the brand strength
of Coastal Virginia CoVa Facebook
· 160,000+ Annual Magazine, our weekly
Web Traffic newsletters engage *22,000+ Followers
current readers
and subscribers
and introduce new CoVa Twitter
Source: Google Analytics,
Audience Overview audiences to the brand. *12,500+ Followers
*As of Jan 2021
*63,000+ Subscribers CoVa Instagram
*22,000+ followers
*As of Jan 2021
Total Social Audience
Nearly 56,500 followers
and growing.
*As of Jan 2021
Coastal Virginia Magazine | MEDIA KIT 2021 21Digital Enhancements
VISTA
VIS
STA
Target Audience Solutions
Programmatic Advertising
Businesses are currently utilizing Vista Ad Messenger
VistaGraphics’ cutting-edge digital It is the easiest and most
targeting. Tactics include: Geo-Fencing, effective tool for local
Site Retargeting, Search/Contextual advertisers to engage with
Targeting & Geo-Targeting. Advertisers track their customers on mobile
click-throughs, website visits and precise devices. Target the right
number’s of walk-in traffic generated from audience at the right time!
ads targeting visitors’ phones! Build an AdMessage in under
a minute and get live today!
Email Marketing
Permission-based highly targeted
email marketing campaigns that
deliver results!
Vista IMS
• Guaranteed higher click-through With over 30 years experience
• In-Depth Reporting in the industry we help your
• 100% Can-Spam Compliant business reach its fullest
potential. Services offered:
Targeting options
Age, Household Income (HHI),
Net Worth, Homeowners, Home Value, Professional Website design,
Area Geo-Targeting and More! Search Engine optimization,
Search Engine Marketing,
Google AdWordsCustom
Branded Digital
As a full-service Digital Agency,
VistaIMS has a custom digital solution
to fit your needs
To keep pace with the changing media landscape,
our team of web marketing, development, design
and technology professionals will ensure that
we are prepared to meet our clients’ current and
future digital needs. Our digital offerings have the
ability to either function as standalone programs
or be integrated into your print campaigns.
So, whether you need customized email marketing,
a sophisticated programmatic advertising
program, website and app development,
SEO services and more, we have the talent
and resources to make it a success.
Coastal Virginia Magazine | MEDIA KIT 2021 23Annual CoVa Winefest. This year with a Distillery Den.
Events
Coastal Virginia Magazine events greatly extend the CoVa brand,
strengthening it with magazine readers and introducing it to new audiences.
The result is a stronger brand with a much broader audience.
Event attendees become subscribers of print and enewsletters as well
as visitors to CoVaMag.com. Events not only extend our brand, but they open
the door to branding and brand extension to our sponsor partners.
Coastal Virginia Bride Coastal Virginia Magazine Coastal Virginia Magazine
Magazine Bridal Showcase: Best Of Readers’ Choice Party: Giving Back Awards: This event is
Sunday, January 9, 2022 at Join us July 22, 2021 for a huge scheduled for early November each
The Founders Inn and Spa: party to congratulate winners of year at MOCA in Virginia Beach. It
Over 75 vendor opportunities, the Readers’ Choice contest at The honors all the non-profits that make
door prizes and drawings that Founders Inn and Spa. For more it into the final voting round.
are sure to delight the expected information visit: CoVaBestOf.com
1,000 guests in attendance. The
Coastal Virginia Magazine
Bridal Showcase excels with
Idea House & House Tours
the quality of bridal parties that Coastal Virginia Magazine
Three weekends of culinary
attend. For more information Top Docs and Dentists
visit: CoVaBridalShow.com Reception: Our reception delights inside the home.
planned for September 2022 Preferred partners and
will feature both our winning sponsorship packages available.
Coastal Virginia Magazine Top Docs and Top Dentists.
WineFest: Mark your calendars This event is limited to Top
for the 2022 WineFest to be held Doctors, Top Dentists Coastal Virginia Magazine Battle
at the Virginia Beach Convention and guests. of the Burger. This annual burger
Center Saturday& Sunday during challenger has became our most
February 2022. Our past event popular outdoors event. Features
was a huge success with over Coastal Virginia Magazine up to 20 restaurants competing
6,500 guests in attendance. Top Lawyers Reception: for Top Burger Award and craft
Our reception planned for beer from local breweries at the
November 2022 will feature Virginia Aviation Museum in
our winning Top Lawyers. Virginia Beach. June 12, 2021
This event is limited to For more information visit:
Top Lawyers and guests. CoVaBurgerBattle.com
Coastal Virginia Magazine | MEDIA KIT 2021 25CoVaBIZ—Semi-Annual
(January & July)
CoVa Bride—Annual
(March)Also These
Print Publications
Coastal Virginia Magazine supplements keep a finger on the pulse of the region.
Each publication features specialized content specific to its targeted audience.
CoVa BIZ, CoVa BeWell, CoVa Bride and Faces of Coastal Virginia all reach
beyond the pages within our core publication Coastal Virginia Magazine.
CoVa BIZ.
Valued content that both reflects and enhances the business
community in Coastal Virginia and the lifestyles of those who
drive the success of these businesses. Target audience is top
level managers and business owners throughout the region.
Coastal Virginia BRIDE.
Everything about the “Big Day.” Content runs the gamut,
spanning from fashion and food to flowers and more with a
hyper-local focus on Coastal Virginia weddings that won’t be
found in the national magazines or websites. Target audience is
anyone planning a Coastal Virginia wedding.
Coastal Virginia Magazine | MEDIA KIT 2021 27CoVaMag.com
A Division Of
A Division Of
Reserve Your Space In Coastal Virginia Magazine
Email: Sales@vgnet.com or call 757-422-8979, ext 103
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