MEDIA KIT 2021 - SECOND EDITION - The Sun-Gazette
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MEDIA KIT 2021
SECOND EDITION
Advertising and brand information for the newspaper
and affiliated magazines, web site and podcasts
TULARE-KINGS COUNTIES
GRAD
PREVIEW BOOK
1
CONTENTS
Why Advertise?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Ad Space Purchase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Art Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Ad Art Specs for Newspaper and Magazines. . . . . . . . . . . . . . . . . . . . . 5
Advertisement Art Deadlines for Newspaper. . . . . . . . . . . . . . . . . 6
Newspaper Advertising: Rate Card. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Ad Art Specs for the Web Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Company Brand Guidelines. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Podcast Audio Commercial Spots. . . . . . . . . . . . . . . . . . . . . . . . . . 14
Total Market Coverage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
New Business Package Advantage. . . . . . . . . . . . . . . . . . . . . . . . . 16
Advertising Agreement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Terms and Conditions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Our Publications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Podcasting Studio Rental. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Contact Information. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT
2
WHY ADVERTISE?
WHY ADVERTISE WITH US?
Advertising is a business expense that can be included on itemized deductions at the
end of the year. Advertising is an investment in your company that increases sales while
also helping to ease your tax burden.
The U.S. Small Business Administration recommends spending 7 to 8 percent of your
gross revenue for marketing and advertising.
The Sun-Gazette is in 3 out of 5 households in the Foothills area (eastern Tulare County
from Ivanhoe to Strathmore).
Social media advertising is based on the number of “likes,” “friends” and “followers” YOU
KNOW, but advertising with the newspaper reaches an audience THAT DON’T ALREADY
KNOW YOU. Social media only reaches 4 percent of the number of likes and followers.
Print ads reach a more sophisticated, higher income audience than radio, television or
online advertising, according to Yahoo! Small Business.
Print ads reach a more targeted audience because you have some control and input into
where the ad is placed and the date it will be delivered.
Sixty percent of people still trust print advertisements, according to a 2016 study by
Melbourne Business School.
Print media is the only form of advertising where the business owner has complete
control of the images, text, placement, message and branding.
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT
3
BUYING AD SPACE
PURCHASING AD SPACE
Understanding the necessity of solid reporting
VOL. 117, NO. 49 75 CENTS
OFF
Woodlake collects $130K in cannab
WEDNESDAY, DECEMBER 5, 2018 in an era of uncertain media options, The Sun-
is tax in 2018
THE
RACK
RATE Woodlake collected from Valley Pure. According
$83,070 in first munity Center. Waters says
to community development they
used the money to pur- FILE PHOTO
quarter from Valley director Jason Waters the chase
Gazette offers local and regional businesses the
kitchen equipment and Valley
Pure dispensary, City has collected $83,070 in wall padding
for the basket- Pure,
totaling $129,467 in cannabis tax revenue over the ball court. The the only
PRICES taxes did not
1 Year Per Issue
2018 period of July through Sep- fund the entirety operating
of those
Rack Price $39.00 $0.75 tember, the first quarter of items but they contributed. cannabis
Subscription $35.00 $0.67
By Paul Myers the 2018-2019 fiscal year. The latest collection was business
Seniors @PaulM_SGN Before that, during the fourth produced from the City’s five in Wood-
$30.00 $0.58
Outside County $50.00 woodlake – Woodlake just quarter of the 2017-2018 fis- percent tax on gross receipts lake has
$0.96 continues to watch the green
Outside State cal year—between April and from the dispensary. Wood- yielded
$60.00 $1.15 roll in through the first quar- the City
Online Only June—the City collected lake does have the ability to
$25.00 $0.48 ter of their fiscal year. $46,397. tax dispensaries as high as 10 almost
Printed subscriptions include full access In 2018 Woodlake has col-
to This latest collection was percent. But that is not where $130,000 in
the ONLINE version at thesungazette.com lected a total of $129,467 in put towards some finishing the largest amount of green taxes this
unique ability reach the Tulare County public
Call to subscribe (559) 592-3171
commercial cannabis taxes year.
touches on the Woodlake Com-
See CANNABIS TAX on page A7
SPORTS
Fire destroys text books, former school
East Union School KD, SVMC
partnership
near Farmersville is
destroyed along with
$1 million in Visalia
holds poten-
through advertising opportunities.
Unified text books
By Reggie Ellis
tial for lower
@Reggie_SGN
farmersville – A recent fire
turned more than $1 million
Spartans win 2nd
SoCal title in 3 years
in history text books and a
historic building to ash near
Farmersville.
drug prices
The fire was discovered in Kaweah Delta
Three weeks ago the Strathmore the main building of the for-
Spartans won their third straight mer East Union School, on and Sierra View
valley title. Last week the Spartans Mariposa Avenue (Road 156) partnership has
won their third straight region- south of Walnut Avenue (Ave- potential to lower
al championship. And coming up, nue 288), by a Visalia Unified drug costs, attract
Jeromy Blackwell’s football squad School District employee at physicians and create
will make their third straight state about 6:45 a.m. on Nov. 26.
Capt. Joanne Bear with the centralized clinics
championship appearance. B1
Tulare County Fire Depart- By Nancy Vigran
ment said four engines, two Special to the Sun-Gazette
LIFESTYLES water tenders and a truck visalia – Last week, the inde-
responded to the fire. At pendent boards of Kaweah
Jingle Bell Run about 7:23 a.m., fire officials Delta Health Care District
reaches fifth year closed down the Road 156 (KDHCD) and Sierra View
In 2021, we will publish 52 issues of the
between Avenue 288 and Ave- Medical Center each voted,
A great way to get into the holi- nue 280 (Caldwell Avenue) unanimously, to enter into a
day spirt this season is to give back. for most of the day as about Joint Powers Agreement
Well this weekend you can do that 20 firefighters and two chiefs (JPA) among the two.
while making some extra room for the battled the blaze. While each remains its own
Christmas feast. The fifth annual Jin- “Shortly after arrival, the entity and under its own
gle Bell Run for Toys for Tots is sched- fire was through the roof direction, the JPA could “help
ule for Sunday, Dec. 9, at Mooneys toward the center of the lower the cost of health care
Grove Park (27000 S Mooney Blvd building,” Capt. Bear said. for both hospitals and help
Visalia, CA US 93277). B6 “We were on scene all day.” them better care for people in
Firefighters were able to the region,” said Laura Flo-
contain the fire by about 10 rez-McCusker, senior public
Sun-Gazette Newspaper, three issues of
BUSINESS a.m. but clean up continued relations specialist with
for another 12 hours. The KDHCD.
Suntreat sells Lindsay damage “Our ultimate desire is to
was estimated at
packing house $1.6 million for the textbooks lower the cost of health care
An international crop protection com- and building. All employees throughout Tulare County,”
pany is rapidly expanding its pres- Tulare County fire fighters she said. “We have a great
See FIRE on page A6 work to put out a blaze in the SUBMITTED PHOTO
relationship with Sierra View
ence in the San Joaquin Valley af- East Union School on Mariposa main building of the former
Ave. One million dollars in history
ter its most recent move to acquire a text books were lost.
See JPA on page A7
DA begins review of convictions
packing house in Lindsay. A3
Ambulance station
involving corrupt cops
VISALIA
magazines, over 100 podcast episodes, and
Buckman-Mitchell, Inc.
acquired by Gallagher
One of Valley’s oldest insurance
has
Claims of wrongful convictions,
tainted evidence
pulse in Woodlake
agencies has been acquired by one can be submitted to through the Exeter District Ambulance approves
Tulare County MOU with
of the world’s largest. District Attorney’s Offce City, lease with Fire District; Woodlake
On Nov. 26, Arthur J. Gallagh-
will consider both items next week boards
er & Co., one of the world’s larg- @TheSunGazette in a wrongful conviction.
est insurance brokerage firms, tulare county – The Tulare “When this office announced By Reggie Ellis
County District Attorney’s ation of the Woodlake city lim-
announced the acquisition of Buck- criminal charges against @Reggie_SGN
Office has already dismissed its into the boundaries of the
man-Mitchell, Inc., a 100-year-old these two officers, we had an exeter – Woodlake is another Exeter District
our newly redesigned and functional web site
insurance agency with offices in 40 cases involving two Visalia ethical obligation to revisit step closer to having an ambu- This would Ambulance.
Visalia and Fresno. A5 Police officers charged with cases and investigations they add additional
lance stationed in town. property tax revenue to the
corruption but that number were involved in,” said Dis- It was really two half steps. tax-funded
Opinion . . . . . . . A2 Doc’s Corner . . A8 may be just the beginning.
trict Attorney Tim Ward. On Nov. 12, the Exeter Dis- as ambulance district
Business . . . . . . A3 Sports . . . . . . . . B1 In response to the recent Woodlake is not currently
“Today, defendants or their trict Ambulance Board unani-
Obituaries . . . . . A4 Classifieds . . . . B2 criminal filing against officers covered by a hospital district.
assigned representatives can mously approved a The MOU will come before
Visalia . . . . . . . . A5 Lifestyles . . . . . B4 Bryan Ferreira and Shane The application asks those the
begin that review process.” memorandum of understand-
Logan, the Office of the Dis- seeking review of their cases Woodlake City Council on
RETAILERS: THE SUN-GAZETTE IS PUBLISHED
EVERY WEDNESDAY. The application and its ing (MOU) with the City of
PLEASE DISPLAY THIS ISSUE FOR SALE UNTIL
DECEMBER 11, 2018. trict Attorney has created a to offer proof to support their Dec. 10.
instructions can be down- Woodlake and the Woodlake
conviction review application loaded from the District Attor- claim of innocence, if the Fire District to provide ambu- At its Nov. 26 meeting, the
for defendants who believe ney’s website at www. applicant has submitted a lance service to the Woodlake Exeter District Ambulance
that investigations performed da-tulareco.org by clicking the similar claim elsewhere and if community. In exchange, the board unanimously voted to
thesungazette.com is accessible to our readers
by the officers may have City agrees to work with the approve a lease agreement
“Conviction Review Applica- there is DNA evidence
tainted their cases or resulted public ambulance company to with the Woodlake Fire Dis-
tion” link on the front page.
See CONVICTIONS on page A6 look into the potential annex-
See PULSE on page A6
whenever they hold their smart phone or use
their desktop computer.
Today's methods of advertising vary, offering
strategies not available 20 years ago. That is
why the Sun-Gazette offers more options than
ever with newspaper, magazines, web site and
audio spots in one of our Fourth Estate brand
podcasts. One of our advertising reps can meet
and work with you to find the best reach and
options for promoting your business.
$
5
See pages 5–6 for
publication dates and ad
sizes.
Call today to set up an
advertising strategy for
your business or event. A
BRINGIN G representative will meet with
M
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most for your advertising
thunderou
budget.
Publications by The Sun-Gazette. 559-592-3171
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT
4
ART SERVICES
IF REQUIRED
ART SERVICES
The Sun-Gazette's production department
knows that businesses should have a
professional image and message, regardless of
the size of their company. Advertisers who are
creating and maintaining their own branding
can submit artwork for use in their purchased ad
space and our production department makes
sure everything fits and will print as perfectly as
possible.
But what if you don't have any ad artwork or
even a graphic artist to help you create one?
Don't worry. Our production department can
design an ad for you. And if it is your first time
advertising with us, art services are free. After
that, you can reuse the artwork whenever you
buy ad space with us again without an additional
art cost.
If you are requiring varying messages each time
you purchase ad space with us, we offer the best
rates. A fully new ad design is only a $50 art fee
to create, and this includes up to 3 proofs.
If you need to make a change to an existing See pages 5-7 for publication
dates and ad sizes.
ad that we have on file, we charge just $10
Call today to set up an
per change with a cap at $50 for five or more advertising strategy for
your business or event. A
changes per art file, per ad space order. representative will meet with
you and help you get the
most for your advertising
Above: Ads designed by the production budget.
department at The Sun-Gazette.
559-592-3171
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT
5
ART SPECS
ART SPECS FOR NEWSPAPER NEWSPAPER AD SIZES
2-PAGE SPREAD
VOL. 117, NO. 49 75 CENTS WEDNESDAY, DECEMBER 5, 2018
Supplied artwork for the newspaper should be 24” W x 21” H
OFF
THE Woodlake collects $130K in cannabis tax in 2018
prepared at size, as a PDF, TIFF, JPEG or EPS
RACK from Valley Pure. According munity Center. Waters says FILE PHOTO
RATE Woodlake collected Valley
to community development they used the money to pur-
$83,070 in first chase kitchen equipment and
Pure,
director Jason Waters the the only
quarter from Valley wall padding for the basket-
FULL PAGE
City has collected $83,070 in operating
Pure dispensary, cannabis tax revenue over the ball court. The taxes did not
cannabis
totaling $129,467 in period of July through Sep- fund the entirety of those
business
PRICES 1 Year Per Issue 2018 tember, the first quarter of items but they contributed.
in Wood-
The latest collection was
Rack Price $39.00 $0.75 By Paul Myers the 2018-2019 fiscal year. lake has
produced from the City’s five
at least 200 dpi, in CMYK process color setting.
Subscription $35.00 $0.67 @PaulM_SGN Before that, during the fourth yielded
percent tax on gross receipts
quarter of the 2017-2018 fis- the City
11.25” W x 21” H
Seniors $30.00 $0.58 woodlake – Woodlake just from the dispensary. Wood-
cal year—between April and almost
Outside County $50.00 $0.96 continues to watch the green lake does have the ability to
June—the City collected $130,000 in
Outside State $60.00 $1.15 roll in through the first quar- tax dispensaries as high as 10 taxes this
$0.48 ter of their fiscal year. $46,397. percent. But that is not where
Online Only $25.00 year.
In 2018 Woodlake has col- This latest collection was the largest amount of green
Printed subscriptions include full access to
the ONLINE version at thesungazette.com lected a total of $129,467 in put towards some finishing
Call to subscribe (559) 592-3171 commercial cannabis taxes touches on the Woodlake Com- See CANNABIS TAX on page A7
Any small black text should be built with a one-
SPORTS
Fire destroys text books, former school KD, SVMC
East Union School
near Farmersville is
partnership HALF PAGE
destroyed along with
$1 million in Visalia holds poten-
Unified text books
By Reggie Ellis
@Reggie_SGN
tial for lower plate black, or 0-0-0-100, to maintain legibility. Horizontal.........11.25” W x 10.5” H
farmersville – A recent fire
turned more than $1 million drug prices
Vertical................5.575” W x 21” H
in history text books and a
historic building to ash near Kaweah Delta
Spartans win 2nd Farmersville. and Sierra View
SoCal title in 3 years The fire was discovered in
partnership has
the main building of the for-
Three weeks ago the Strathmore mer East Union School, on potential to lower
Spartans won their third straight Mariposa Avenue (Road 156) drug costs, attract
valley title. Last week the Spartans south of Walnut Avenue (Ave- physicians and create
Artwork can be emailed to prod@thesungazette.
won their third straight region- nue 288), by a Visalia Unified centralized clinics
al championship. And coming up, School District employee at
QUARTER PAGE
Jeromy Blackwell’s football squad about 6:45 a.m. on Nov. 26. By Nancy Vigran
will make their third straight state Capt. Joanne Bear with the Special to the Sun-Gazette
championship appearance. B1 Tulare County Fire Depart- visalia – Last week, the inde-
ment said four engines, two pendent boards of Kaweah
water tenders and a truck Delta Health Care District
LIFESTYLES (KDHCD) and Sierra View
responded to the fire. At
about 7:23 a.m., fire officials Medical Center each voted,
Tall.................... 5.575” W x 10.5” H
Jingle Bell Run
com via attachment (less than 3 MB, please) or
closed down the Road 156 unanimously, to enter into a
reaches fifth year between Avenue 288 and Ave- Joint Powers Agreement
nue 280 (Caldwell Avenue) (JPA) among the two.
A great way to get into the holi- While each remains its own
day spirt this season is to give back. for most of the day as about
20 firefighters and two chiefs entity and under its own
Well this weekend you can do that direction, the JPA could “help
battled the blaze.
while making some extra room for the
Square................7.5” W x 7.875” H
“Shortly after arrival, the lower the cost of health care
Christmas feast. The fifth annual Jin- fire was through the roof for both hospitals and help
gle Bell Run for Toys for Tots is sched- toward the center of the them better care for people in
file transfer link (recommended). If preferred,
ule for Sunday, Dec. 9, at Mooneys building,” Capt. Bear said. the region,” said Laura Flo-
Grove Park (27000 S Mooney Blvd “We were on scene all day.” rez-McCusker, senior public
Visalia, CA US 93277). B6 Firefighters were able to relations specialist with
contain the fire by about 10 KDHCD.
Banner..............11.25” W x 5.25” H
BUSINESS a.m. but clean up continued “Our ultimate desire is to
for another 12 hours. The lower the cost of health care
throughout Tulare County,”
Suntreat sells Lindsay damage was estimated at
she said. “We have a great
packing house $1.6 million for the textbooks SUBMITTED PHOTO relationship with Sierra View
and building. All employees
Tulare County fire fighters work to put out a blaze in the main building of the former
artwork can be placed on a flash drive and
An international crop protection com-
pany is rapidly expanding its pres- See FIRE on page A6 East Union School on Mariposa Ave. One million dollars in history text books were lost. See JPA on page A7
ence in the San Joaquin Valley af-
DA begins review of convictions Ambulance station
ter its most recent move to acquire a
3-COLUMN SCALED ART
packing house in Lindsay. A3
involving corrupt cops has pulse in Woodlake
VISALIA
Buckman-Mitchell, Inc.
acquired by Gallagher
One of Valley’s oldest insurance
agencies has been acquired by one
of the world’s largest.
On Nov. 26, Arthur J. Gallagh-
Claims of wrongful convictions, tainted evidence
can be submitted to through the Tulare County
District Attorney’s Offce
@TheSunGazette in a wrongful conviction.
Exeter District Ambulance approves MOU with
City, lease with Fire District; Woodlake boards
will consider both items next week
By Reggie Ellis
@Reggie_SGN
ation of the Woodlake city lim-
its into the boundaries of the
mailed (allow 7 days for transit) to production: Poster..............5.575” W x 8.75” H
er & Co., one of the world’s larg- tulare county – The Tulare “When this office announced
est insurance brokerage firms, criminal charges against exeter – Woodlake is another Exeter District Ambulance.
County District Attorney’s This would add additional
Flyer.................5.575” W x 7.25” H
announced the acquisition of Buck- Office has already dismissed these two officers, we had an step closer to having an ambu-
man-Mitchell, Inc., a 100-year-old ethical obligation to revisit lance stationed in town. property tax revenue to the
40 cases involving two Visalia tax-funded ambulance district
insurance agency with offices in Police officers charged with cases and investigations they It was really two half steps.
Visalia and Fresno. A5 were involved in,” said Dis- On Nov. 12, the Exeter Dis- as Woodlake is not currently
corruption but that number
trict Attorney Tim Ward. trict Ambulance Board unani- covered by a hospital district.
may be just the beginning.
Opinion . . . . . . . A2 Doc’s Corner . . A8 “Today, defendants or their mously approved a The MOU will come before the
Robert Perry
In response to the recent
Business . . . . . . A3 Sports . . . . . . . . B1 assigned representatives can The application asks those memorandum of understand- Woodlake City Council on
criminal filing against officers
Obituaries . . . . . A4 Classifieds . . . . B2
Bryan Ferreira and Shane begin that review process.” seeking review of their cases ing (MOU) with the City of Dec. 10.
Visalia . . . . . . . . A5 Lifestyles . . . . . B4
Logan, the Office of the Dis- The application and its to offer proof to support their Woodlake and the Woodlake At its Nov. 26 meeting, the
RETAILERS: THE SUN-GAZETTE IS PUBLISHED EVERY WEDNESDAY.
trict Attorney has created a instructions can be down- claim of innocence, if the Fire District to provide ambu- Exeter District Ambulance
2-COLUMN SMALL ADS
PLEASE DISPLAY THIS ISSUE FOR SALE UNTIL DECEMBER 11, 2018.
conviction review application loaded from the District Attor- applicant has submitted a lance service to the Woodlake board unanimously voted to
for defendants who believe ney’s website at www. similar claim elsewhere and if community. In exchange, the approve a lease agreement
da-tulareco.org by clicking the City agrees to work with the with the Woodlake Fire Dis-
that investigations performed there is DNA evidence
by the officers may have “Conviction Review Applica- public ambulance company to
tion” link on the front page. See CONVICTIONS on page A6 look into the potential annex- See PULSE on page A6
tainted their cases or resulted
5650 N. Sheridan Rd., Ste. 17E Square.................. 3.675” W x 4” H
Chicago, IL 60660 Business Card.... 3.675” W x 2” H
Custom sizes can be accommodated
for the newspaper.
ART SPECS FOR MAGAZINES
It is expected that magazines will not be offered MAGAZINE AD SIZES
in 2021 due to COVID-19 disruptions. However, 2-PAGE SPREAD
Bleed.................... 17.5” W x 11.5” H
if the situation changes, an advertising sales
Trim..............................17” W x 11” H
sheet will be made available on the web site.
FULL PAGE
Bleed........................ 9” W x 11.5” H
Supplied ad artwork for all magazines should
Trim........................... 8.5” W x 11” H
be prepared at size, as a PDF, TIFF, JPEG or EPS
HALF PAGE
at 300 dpi, in CMYK process color setting. Horizontal......... 7.5” W x 4.425” H
Vertical....................3.68” W x 9” H
Artwork can be emailed to prod@thesungazette.
QUARTER PAGE
com via attachment (less than 3 MB, please) or 3.68” W x 4.425” H
$
5
file transfer link via Hightail, Dropbox or other
BUSINESS CARD
free online file transfer service. If preferred, 3.68” W x 2.15” H
artwork can be placed on a flash drive and
mailed (allow 10 days for transit) to production: Please make sure that your
graphic artist receives these
Robert Perry specs so that your ad prints
correctly, and with the most
G 5650 N. Sheridan Rd., Ste. 17E
BRINGIN
optimal appearance.
M
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Chicago, IL 60660
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indicate a
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THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT
6
ART SUBMISSIONS
FOR ADVERTISING IN
THE SUN-GAZETTE
NEWSPAPER
JANUARY PUB DATE ART DUE JULY PUB DATE ART DUE Specifications for print ad art-
work submission are on page 5.
Jan. 6, 2021 1/6 12/31 July 7, 2021 7/7 7/1 Please be sure that your graphic
Jan. 13, 2021 1/13 1/7 July 14, 2021 7/14 7/8 artist receives these specs so
that your artwork prints cor-
Jan. 20, 2021 1/20 1/14 July 21, 2021 7/21 7/15 rectly, and with optimal effect.
Jan. 27, 2021 1/29 1/21 July 28, 2021 7/28 7/22
FEBRUARY PUB DATE ART DUE AUGUST PUB DATE ART DUE
Feb. 3, 2021 2/3 1/28 Aug. 4, 2021 8/4 7/29
Feb. 10, 2021 2/12 2/4 Aug. 11, 2021 8/11 8/5
Feb. 17, 2021 2/17 2/11 Aug. 18, 2021 8/18 8/12
Feb. 24, 2021 2/24 2/18 Aug. 25, 2021 8/25 8/19
MARCH PUB DATE ART DUE SEPTEMBER PUB DATE ART DUE
March 3, 2021 3/3 2/25 Sept. 1, 2021 9/1 8/26
March 10, 2021 3/10 3/4 Sept. 8, 2021 9/8 9/2
March 17, 2021 3/17 3/11 Sept. 15, 2021 9/15 9/9
March 24, 2021 3/24 3/18 Sept. 22, 2021 9/22 9/16
March 31, 2021 3/31 3/25 Sept. 29, 2021 9/29 9/23
APRIL PUB DATE ART DUE OCTOBER PUB DATE ART DUE
April 7, 2021 4/7 4/1 Oct. 6, 2021 10/6 9/30
April 14, 2021 4/14 4/8 Oct. 13, 2021 10/13 10/7
April 21, 2021 4/21 4/15 Oct. 20, 2021 10/20 10/14
April 28, 2021 4/28 4/22 Oct. 27, 2021 10/27 10/21
MAY PUB DATE ART DUE NOVEMBER PUB DATE ART DUE
May 5, 2021 5/5 4/29 Nov. 3, 2021 11/3 10/28
May 12, 2021 5/12 5/6 Nov. 10, 2021 11/10 11/4
May 19, 2021 5/19 5/13 Nov. 17, 2021 11/17 11/11
May 26, 2021 5/26 5/20 Nov. 24, 2021 11/24 11/18
JUNE PUB DATE ART DUE DECEMBER PUB DATE ART DUE
June 2, 2021 6/2 5/27 Dec. 1, 2021 12/1 11/24
June 9, 2021 6/9 6/3 Dec. 8, 2021 12/8 12/2
June 16, 2021 6/16 6/10 Dec. 15, 2021 12/15 12/9
June 23, 2021 6/23 6/17 Dec. 22, 2021 12/22 12/16
June 30, 2021 6/30 6/24 Dec. 29, 2021 12/29 12/23
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT
7
RATE CARD
THE SUN-GAZETTE
ALL RATES EFFECTIVE JANUARY 1, 2021 8. SPECIAL SECTIONS
A. The Sun-Gazette produces a number of special sections
AGENCY ADVERTISING RATES:
throughout the year that offer shared ink costs among all the advertise-
Agency Advertising Rates are those rates below (See 1),
ments on the page. Contact your account representative for content,
plus 15% + 2%, Net 30 or agency specified.
rates, deadlines and further information.
ADVERTISING RATE POLICIES
9. CLOSING TIMES
All retail display advertisers receiving contract rates must have signed
Closing time for all display and classified advertising copy and
contracts. Contract advertisers subject to extra assessment or credit rebate
space reservations is 4 p.m. PST on Thursday prior to the Wednesday
at termination of contract according to rate earned. Monthly billing is avail-
publication date. Camera-ready ad copy may be received as late as
able only to individuals or firms with an approved Open Account. All
noon on Monday prior to publication, providing the reservation was
arrears billed at open rate. A service charge of 1½ percent per month (18
made by the Thursday deadline. Cancellation deadlines are the same
percent annual rate) will be added to delinquent accounts. Advertiser is lia-
as the closing times. Intervening legal holidays advance deadlines by
ble for any legal fees incurred by the publisher for collection of past due
one full workday. Special sections require earlier deadlines as set by the
accounts.
ad sales department, contact your representative for details. Office hours
begin at 9 a.m. PT and end at 5 p.m. PT Monday through Friday. Front
ADVERTISING RATES All retail display rates below are NET.
desk customer service hours are from 12 p.m. PT to 5 p.m. PT Monday
Commissions must be added to these rates.
through Friday. The office will be closed all day Saturday and Sunday,
and for U.S. holidays.
1. NET RETAIL DISPLAY RATES: Per column inch (6 column broad sheet).
DIMENSIONS
10.
-------------------- ANNUAL CONTRACTS --------------------
A. RETAIL DISPLAY (6 column broad sheet).
Open 100˝ 200˝ 300˝ 500˝ 750˝ 1000˝
Size of printed area 11 inches (width) by 21½ inches (deep). 14 lines
THE SUN-GAZETTE $12.55 $11.75 $11.50 $11.25 $11.00 $10.10 $9.50
per inch, 294 lines per column, 1,764 per page.
2. CLASSIFIED DISPLAY RATES: Per column inch (9-column broad sheet). COLUMNS INCHES WIDE
National Rate $13.50 1 1.75
ANNUAL CONTRACTS... 2 3.675
Open Rate $11.50 3 5.575
100 inch $10.00 750 inch $8.00 4 7.5
200 inch $9.50 1000 inch $7.50 5 9.375
300 inch $9.00 2500 inch $7.00 6 11.25
500 inch $8.50 5000 inch $6.50 Double truck: 24 inches (144 picas) wide by 21 inches deep
2A. BUSINESS DIRECTORY RATE (YELLOW PAGES) B. CLASSIFIED DISPLAY (9 column broad sheet).
1 box in yellow pages $39 Size of printed area 11 5⁄8 inches (width) by 21½ inches (deep).
COLUMNS INCHES WIDE
3. OTHER ADVERTISING RATES 1 1.25
• Rates for “Fictitious Business Name” advertising is $75.00, including 2 2.375
the four times the notice must publish, includes up to four names. 3 3.625
Each additional name is $5.00. 4 5
• Legal Notices all other legal notices are charged at the rate of 5 6.175
$32.00 per column inch, with additional insertions at $23.50 per column 6 7.5
inch. 7 8.725
• Rates for Classified Liner Ads is $6.00 for 15 words or less, each 8 10
additional word is $0.25 9 11.25
4. COLOR RATES C. ONLINE (thesungazette.com), listed in pixels
No minimum size requirements, ads larger than 1 page are charged as 2 ads. WIDTH DEPTH
Full Color $225 Single 300 300
Double 600 300
5. ONLINE RATES FOR THESUNGAZETTE.COM
Online ad rates are for 1 issue (one issue spans 7 days: Wednesday to 11. SPECIAL CLASSIFICATIONS
Tuesday). A. Political rate: Space and contract rates apply (See 1). Ads must
Single, 300 x 300 $100 be paid for in advance. Copy must meet current government regulations
Double, 600 x 300 $200 and fair practice agreements.
B. Church and Non-Profit rate: churches and organizations main-
6. PREPRINTED INSERT RATES taining non-profit status may use the 100˝ rate.
A. Distributed through our paid circulation of The Sun-Gazette C. Church Directory rates $98 annually.
and home delivered copies of our Home Delivery Program at $45.00
per thousand. Single sheet inserts at $30.00 per thousand. 12. CIRCULATION
Rates apply to preprinted inserts up to 8 standard, 16 tabloid or 32 flexi- A. The Exeter Sun, DBA The Foothills Sun-Gazette, was established
page size. Inserts larger than the sizes, please contact your sales represen- November 15, 1901 and became a legally adjudicated newspaper
tative. Full run preprinted inserts will count as one full page (ROP) September 21, 1942. The Exeter Sun was adjudicated again on June 4,
for contract fulfillment. Minimum inserts accepted: 1 full zip code. 2001 and February 23, 2005. Tulare County is the primary circulation
B. Preprints must be supplied in tied bundles (or boxed) and area encompassing the communities of Exeter and Lemon Cove.
delivered to Mineral King Publishing, 402 S. F Street, Exeter, CA B. The Lindsay Gazette, DBA The Foothills Sun-Gazette, was
93221 5 days prior to publication date (see 12D). established October 8, 1901 and became a legally adjudicated newspa-
Preprints must not exceed 12½˝ x 22½˝ in size. per April 25, 1953 and again on November 25, 2002. Tulare County is
the primary circulation area encompassing the communities of Lindsay,
7. SPECIAL SERVICES Strathmore and Plainview.
A. Ad design and art services are available through the Mineral C. The Sun-Gazette is published on Wednesdays, delivered
King Publishing production department for an additional fee. through carrier and mailed delivery, and in local high traffic areas in sin-
i. New art design, $50.00. Includes up to 3 proofs. gle copy locations throughout the greater eastern Tulare County area in
ii. Edits to existing artwork on file, $10.00 per change. zip codes 93221, 93223, 93235, 93244, 93247, 93257, 93267, 93271,
B. Tearsheets will be provided to out-of-town advertisers. The 93277, 93278, 93279, 93286, 93290, 93291, and 93292. Contact pub-
number will be determined by the nature and need of the business. lisher or your advertising representative for current circulation.
THE SUN-GAZETTE
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8
ADVERTISING ON
THE WEB SITE
THESUNGAZETTE.COM
JANUARY LIVE DATES ART DUE JULY LIVE DATES ART DUE WEB SITE AD SIZES
Jan. 6, 2021 1/6–12 12/31 July 7, 2021 7/7–13 7/1
SINGLE (SQUARE)
Jan. 13, 2021 1/13–19 1/7 July 14, 2021 7/14–20 7/8 Pixels..................... 300 W x 300 H
Jan. 20, 2021 1/20–26 1/14 July 21, 2021 7/21–27 7/15
DOUBLE-WIDTH
Jan. 27, 2021 1/29–2/4 1/21 July 28, 2021 7/28–8/4 7/22 Pixels..................... 600 W x 300 H
FEBRUARY LIVE DATES ART DUE AUGUST LIVE DATES ART DUE
Feb. 3, 2021 2/3–9 1/28 Aug. 4, 2021 8/4–10 7/29
All online ads are placed ran-
Feb. 10, 2021 2/12–18 2/4 Aug. 11, 2021 8/11–17 8/5 domly in ad windows through-
Feb. 17, 2021 2/17–23 2/11 Aug. 18, 2021 8/18–24 8/12 out the website: on the home
page and on story pages.
Feb. 24, 2021 2/24–3/2 2/18 Aug. 25, 2021 8/25–31 8/19
Supplied artwork should be
MARCH LIVE DATES ART DUE SEPTEMBER LIVE DATES ART DUE JPEG, PNG, EPS or PDF at size
March 3, 2021 3/3–9 2/25 Sept. 1, 2021 9/1–7 8/26 (or a larger, equally shaped size
for scaling down), at 72 dpi or
March 10, 2021 3/10–16 3/4 Sept. 8, 2021 9/8–14 9/2 higher, using RGB process col-
ors. Please make sure that your
March 17, 2021 3/17–23 3/11 Sept. 15, 2021 9/15–21 9/9
graphic artist receives these
March 24, 2021 3/24–30 3/18 Sept. 22, 2021 9/22–28 9/16 specs so that your ad renders
correctly on screen, and with
March 31, 2021 3/31–4/6 3/25 Sept. 29, 2021 9/29–10/5 9/23
the most optimal appearance.
APRIL LIVE DATES ART DUE OCTOBER LIVE DATES ART DUE
Submit ad artwork to the
April 7, 2021 4/7–13 4/1 Oct. 6, 2021 10/6–12 9/30 production department by the
art deadline listed to the left at
April 14, 2021 4/14–20 4/8 Oct. 13, 2021 10/13–19 10/7 prod@thesungazette.com, or via
April 21, 2021 4/21–27 4/15 Oct. 20, 2021 10/20–26 10/14 file transfer link using Hightail,
Dropbox or other free online file
April 28, 2021 4/28–5/4 4/22 Oct. 27, 2021 10/27–11/2 10/21 transfer service.
MAY LIVE DATES ART DUE NOVEMBER LIVE DATES ART DUE
May 5, 2021 5/5–11 4/29 Nov. 3, 2021 11/3–9 10/28
May 12, 2021 5/12–18 5/6 Nov. 10, 2021 11/10–16 11/4
May 19, 2021 5/19–25 5/13 Nov. 17, 2021 11/17–23 11/11
May 26, 2021 5/26–6/1 5/20 Nov. 24, 2021 11/24–30 11/18
JUNE LIVE DATES ART DUE DECEMBER LIVE DATES ART DUE
June 2, 2021 6/2–8 5/27 Dec. 1, 2021 12/1–7 11/24
June 9, 2021 6/9–15 6/3 Dec. 8, 2021 12/8–14 12/2
June 16, 2021 6/16–22 6/10 Dec. 15, 2021 12/15–21 12/9
June 23, 2021 6/23–29 6/17 Dec. 22, 2021 12/22–28 12/16
June 30, 2021 6/30–7/6 6/24 Dec. 29, 2021 12/29–1/4 12/23
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT9
COMPANY
BRAND GUIDELINES
COLORS
SUN-GAZETTE ORANGE
Pantone....................................... 179
PRIMARY LOGO / MASTHEAD CMYK............................ 0-79-100-0
Use on all marketing collateral, web site, print, and office letterhead. RGB................................... 255-72-0
Hex.................................... #FF4800
BLACK
Newsprint CMYK.......... 0-0-0-100
Offset CMYK.......... 25-25-25-100
RGB.......................................... 0-0-0
BLACK LOGO / MASTHEAD
Hex................................... #000000
Use on all white or light colored marketing collateral and office letterhead when col-
or is not an option. On medium to dark shaded backgrounds, use the white version. WHITE
CMYK................................... 0-0-0-0
RGB........................... 255-255-255
Hex.................................... #FFFFFF
STACKED LOGO (SECONDARY TO MASTHEAD)
Use on all marketing collateral, web site, print, and office letterhead when the
primary/masthead logo is not a good fit (when the area is too boxy for the primary
logo). Use black-only version when color is not an option; use the white version on
medium to dark shaded backgrounds.
DO NOT PAIR THIS LOGO WITH THE SG-NEWS ICON.
COMPANY IDENTIFIER ON PUBLICATIONS OTHER THAN THE NEWSPAPER
Use on all publications that are not the newspaper: magazines, etc. Logo replaced
the Mineral King Publishing logo on publications beginning June 26, 2019.
DO NOT PAIR THIS LOGO WITH THE SG-NEWS ICON.
COMPANY ICON AND SOCIAL MEDIA AVATAR
Use on all marketing collateral, web site, print, office letterhead (page 2), and for aes-
thetic use on swag like coffee mugs and t-shirts. Use black-only version when color is
not an option; use the white version on medium to dark shaded backgrounds.
DO NOT PAIR THIS ICON WITH EITHER COMPANY LOGO. IT IS DESIGNED TO STAND ALONE.
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT10
FOURTH ESTATE
PODCASTING
BRAND GUIDELINES
COLORS
MARINE
Pantone..................................... 7721
CMYK............................ 89-0-43-65
RGB..................................... 0-94-93
Hex................................... #005E5D
SEAFOAM
Pantone...................................... 566
CMYK................................ 17-0-12-0
PRIMARY LOGO
RGB............................. 185-220-210
Use on all marketing collateral, web site, print, and office letterhead.
Hex.................................. #B9DCD2
BLACK LOGO
Use on all white or light colored marketing collateral and office letterhead when col-
or is not an option. On medium to dark shaded backgrounds, use the white version.
SOCIAL MEDIA AVATAR
Use on all marketing collateral, web site, print, office letterhead (page 2), and for aes-
thetic use on swag like coffee mugs and t-shirts. Use black-only version when color is
not an option; use the white version on medium to dark shaded backgrounds.
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT11
MINERAL KING
PUBLISHING
BRAND GUIDELINES
COLORS
BLACK
Newsprint CMYK.......... 0-0-0-100
Offset CMYK.......... 25-25-25-100
RGB.......................................... 0-0-0
Hex................................... #000000
CORPORATE OFFICE LOGO
With permission from publisher, for use on marketing collateral, web site,
print, and office letterhead. NOTE: This logo will be phasing out in the
2020s in favor of advancing public awareness of The Sun-Gazette brand.
SUGGESTION: DEFAULT TO THE SUN-GAZETTE LOGO; WHEN IN DOUBT, ASK
THE PUBLISHER IF THE MINERAL KING PUBLISHING LOGO IS THE PREFERRED
LOGO FOR A CERTAIN PROJECT.
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT12
120TH ANNIVERSARY
BRAND GUIDELINES
COLORS
SUN-GAZETTE ORANGE
Pantone....................................... 179
CMYK............................ 0-79-100-0
RGB................................... 255-72-0
Hex.................................... #FF4800
BLACK
Newsprint CMYK.......... 0-0-0-100
Offset CMYK.......... 25-25-25-100
PRIMARY LOGO
RGB.......................................... 0-0-0
Use on all marketing collateral, web site and print. The reversed (white and
Hex................................... #000000
orange) on black background is preferred, but not mandatory. Discontinue
use after Nov. 30, 2021. WHITE
CMYK................................... 0-0-0-0
RGB........................... 255-255-255
Hex.................................... #FFFFFF
SECONDARY (OR WHITE BACKGROUND) LOGO
Use on all marketing collateral, web site and print. The reversed (white and
orange) on black background is preferred, but not mandatory. Discontinue
use after Nov. 30, 2021.
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT13
120TH ANNIVERSARY
BRAND GUIDELINES
COLORS
SUN-GAZETTE ORANGE
Pantone....................................... 179
CMYK............................ 0-79-100-0
RGB................................... 255-72-0
Hex.................................... #FF4800
BLACK
Newsprint CMYK.......... 0-0-0-100
Offset CMYK.......... 25-25-25-100
RGB.......................................... 0-0-0
Hex................................... #000000
WHITE
CMYK................................... 0-0-0-0
RGB........................... 255-255-255
Hex.................................... #FFFFFF
SQUARE ADVERTISING DURING ANNIVERSARY
Use on all marketing collateral, web site and print. Use to promote local
news and journalism. Discontinue use after Nov. 30, 2021.
Message font: Trade Gothic Bold Condensed No. 20 in black; terminus
punctuation (period, exclamation mark or questation mark) should be
orange.
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT14
OSA VOLUT QUO DOLOR
MODIPIS ET UT AUTEM
FACCUPTAT
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT15
MARKET COVERAGE
The Tulare County Foothills
Area including Visalia.
Elderwood The distribution reach of The
Sun-Gazette Newspaper is by
far the best advertising value.
Three Rivers
Woodlake The Tulare-Kings Football
Preview Magazine extends its
reach into Kings County, west of
Tulare County.
Lemon Cove
Lindcove
Ivanhoe
VISALIA
Farmersville
Exeter
Lindsay
TULARE
Strathmore
Plainview
N PORTERVILLE
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT16
NEW BUSINESS PACKAGE
ADVANTAGE
Providing your business with a
STANDARD VALUE BEST VALUE complete advertising package
that utilizes all that we have to
BASIC ADVERTISING NEW BUSINESS PACKAGE offer, including the newspaper,
magazines and electronic media
OPTIONS filled with incentive rates and
A combination of guaranteed rates on
free specials.
Display ads in The Sun-Gazette inches you use and/or budget you invest
in (Example: Upon signing up for the 100-inch
Classified ads in The Sun-Gazette contract rate of $11.75 per column inch, you
guarantee a budget to spend with MKP, Inc.
Front page ads in The Sun-Gazette only
of $1,175 over the course of one year from the
$200
time you place your first ad)
Business card exchange $39 monthly
ALSO INCLUDED AT NO
Internet advertising on thesungazette. ADDITIONAL COST:
com: banner ads, box ads
Two months of business card exchange (after
Original logo creation starting at $500 60 days)
Contract rates based on inches and/or Two Sports Page ads (after 60 days)
revenue
Logo digitization from scan
Marketing analysis by one of our ad
Marketing analysis by sales representative
sales representative professionals
professionals all year long
Free one-year subscription to The Sun-
Gazette
PLUS: 15% off each quarter-page ad or larger
in any Sun-Gazette published magazine
BUSINESS NAME _________________________________________________________________________________
BUSINESS ADDRESS ______________________________________________________________________________
PHONE ( ) __________________ FAX ( ) __________________
TAX ID NUMBER __________________________________________________________________________________
WHO AUTHORIZES ADVERTING FOR YOUR BUSINESS? __________________________________________________
PHONE ( ) ___________________ EMAIL ADDRESS ____________________________________________
ADVERTISER'S SIGNATURE _____________________________________________________ DATE _____________
SALES REP SIGNATURE _________________________________________________________ DATE _____________
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT17
ADVERTISING AGREEMENT
Advertising Agreement
SIDE 1 OF 2
In consideration of reduced advertising rates, the undersigned agrees to purchase advertising space in one or more Mineral
King Publishing, Inc. publication(s).
1. a. The advertiser agrees to purchase a minimum of _________ inches in one year or _______ size_________ ads.
b. The duration of this Agreement shall be for __________ weeks, __________quarters, ____________years.
2. The State of California is a “SERVICE STATE.” The advertising account is liable for payment for the services provided
by Mineral King Publishing Inc. with or without written authorization. Advertisements placed by phone, fax, or by account
staff, are treated equally to those placed directly by the advertiser.
3. The publication reserves the right to revise the rates and any of the other terms and conditions in its advertising rate
schedule at any time upon 30 days written notice to the advertiser or agency. The existing agreement shall remain in effect
and any advertising placed after those changes become effective shall be subject to the terms, conditions and rates of the
new rate schedule.
4. If this agreement is terminated prior to the period of duration stated above by written notice or by execution of a new
advertising agreement changing the duration of the Agreement, the advertiser shall receive a credit or pay an adjustment at
that time.
5. If the advertiser places more or less advertising than contracted for during the period stated in this Agreement, the rate
applicable to the amount of advertising actually placed and earned will be adjusted and the Advertiser agrees to accept
a credit toward future advertising for any reduction in charges, or to promptly pay any increase in charges adjusted to the
rates actually earned. Any credits will be limited to two rate levels.
6. I have read and agree to the terms and conditions listed on the back of this Agreement.
ADVERTISER BUSINESS NAME________________________________________________________________________________________
BUSINESS ADDRESS LINE 1 _________________________________________________________________________________________
BUSINESS ADDRESS LINE 2 _________________________________________________________________________________________
CITY_________________________________________________________________________ STATE ______ ZIP______________________
BUSINESS PHONE ________________________________ EMAIL ________________________________________________________
TAX ID* # __________________________________________ or SSN* ________________________________________________________
BUSINESS FAX ______________________________________
CONTACT NAME _______________________________________________________________________________
TITLE__________________________________________________________
THIS FORM IS FOR BILLING PURPOSES ONLY. NO DOLLAR AMOUNT OR SPACE AGREEMENT HAS BEEN SELECTED.
ADVERTISER SIGNATURE _______________________________________________________________ DATE_______________________
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Accepted by Mineral King Publishing, Inc. ______________________________________________________________________________
Date_____________________ Sales Rep _____________________ #___________
* All advertisers applying for a credit account must show a valid tax payer ID# or SS# if no tax ID# is applicable.
FORM UPDATED JANUARY 2018 THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT18
TERMS AND
Terms andCONDITIONS
Conditions SIDE 2 OF 2
1. This agreement covers only advertising at the company or indi- 11. Contract renews annually unless cancelled in writing 30 days
vidual for which this agreement is signed. This agreement cannot prior to expiration.
be assigned or transferred and any violation of this clause auto-
matically cancels this agreement with Mineral King Publishing, Inc. 12. In the event Advertiser cancels this agreement for any reason,
(MKP). other than a rate increase, before the expiration date of this agree-
ment, Advertiser shall pay for all space actually used according to
2. MKP reserves the right to insert the word "Advertisement" in all the earned rate schedule in effect at the time on MKP’s rate card.
ads. Cancellation of this agreement by Advertiser shall be made in writ-
ing to MKP, and received thirty (30) days prior to the effective date
3. Upon failure of the Advertiser to begin using space as agreed, of said cancellation. MKP reserves the right to cancel this agree-
MKP may at its option cancel this agreement. MKP will not be ment at any time.
responsible for advertising materials left at our offices over 90
days. 13. If, because of flood, fire, riots, strikes, shortages of material,
orders of government, failure of transportation, acts of God or other
4. MKP reserves the right to omit all late copy when not obtainable causes beyond either Party’s control, and as a result thereof, either
in time to conform with its deadlines. In order that corrections can Party hereto is prevented from performing hereunder, then during
be made, show proof copy must be made to MKP by 5 p.m. of MKP’s such period when such party is prevented from performing, due to
applicable deadline day. Proof when submitted will be typographi- the cause or causes set forth above, such party shall be excused
cal corrections only. All changes of original copy will be charged for from performing hereunder.
on the basis of the time occupied in making such changes at the
rate currently in effect. 14. Advertiser hereby assigns to MKP all rights of ownership in and
to all advertisements created under the terms of this agreement.
5. MKP assumes no responsibility for typographical errors or omis-
sion of copy. If requested, MKP will furnish a letter to be posted 15. If MKP institutes legal proceedings to collect payments due or
stating correct price; liability for errors shall not exceed the cost of to enforce any of the terms of this agreement, Advertiser agrees to
that portion of space occupied by such error. Claims for adjustment pay all costs and expenses incurred by MKP, including reasonable
must be made within 7 days of publication. Credit allowable for attorney’s fees, in addition to all other damages. Advertiser con-
first insertion only with notification from advertiser. sents to the jurisdiction and avenue of the courts of the State of
California. In the event any tax is imposed on newspaper advertis-
6. Changes in circulation are made periodically at Mineral King ing by authorized government agency, such tax shall be paid by the
Publishing’s sole discretion to reflect the number of copies deliv- advertiser.
ered in each edition. These circulation updates are not considered
rate adjustments, and do not constitute grounds for cancellation of 16. This agreement, the rate card and the executed contract to
this agreement. which these terms and conditions are a part, form the entire agree-
ment between MKP and Advertiser. There are no representations or
7. MKP does not guarantee special position for advertising. Every warranties, oral or written, expressed or implied, upon which
effort will be made to meet reasonable position requests. Failure to Advertiser is relying which are not set forth in writing elsewhere.
meet these requests will not constitute cause for adjustment,
refund or rerun. Advertising orders designating "fixed position or 17. Advertiser assumes the full responsibility for the truthfulness
omit" will not be accepted. and content of its advertisements and MKP shall have no responsi-
bility therefore. Advertiser shall and does indemnify, defend, and
8. At no time shall MKP’s liability in any way exceed the cost of the hold MKP harmless from any and all loss, cost expense, claims
space involved and Advertiser expressly agrees that MKP is not lia- demands, damages and liability, including attorney’s fees, which
ble for incidental or consequential damages. Any error should be arise out of or relate to any advertisement placed by Advertiser.
reported immediately and in no event later than the deadline for This indemnity shall not require payment as a condition precedent
the following week’s issue. Subsequent publication with the same to recovery.
unreported error is Advertiser’s sole responsibility.
18. Terms – due upon receipt
9. All advertising accepted is subject to the approval of the
Publisher. MKP has the right to revise or reject in whole or part any 19. Late charges of 1.5% per month will be charged on
advertisement or per print which is not in the best interest of the past due accounts (18% per annum). This charge will
newspaper or our readers. become a portion of the amount due. No exceptions will
be made.
10. MKP’s current advertising rate card is incorporated into the INITIAL: ________
terms of this agreement. MKP reserves the right to revise rates on
30 days written notice to the Advertiser. In this event, Advertiser
may, by written notice prior to the effective date of the revised
rates, terminate this agreement without penalty.
FORM UPDATED JANUARY 2018
THE SUN-GAZETTE
© 2021, The Sun-Gazette Newspaper. This second edition of the 2021 Media Kit was published on March 26, 2021. 2021 MEDIA KIT19
THE SUN-GAZETTE
NEWSPAPER,
MAGAZINES AND
PODCASTS
VOL. 118, NO. 36 75 CENTS WEDNESDAY, SEPTEMBER 4, 2019
CLASS
OF Valley Fever cases rising, resources fall short
The infection is tough to As the medical director of the Valley been taking valley fever seriously long This shortcoming acutely impacts farm
diagnose, leading to an Fever Institute, he sees thousands of ago. workers, who risk contracting valley fe-
patients infected with valley fever, and “We’ve been doing research steadily ver on the job and often don’t have ac-
undercount of cases and he feels it should be a lot less. over the years. But it’s always been on cess to health care.
Report for America is
delayed treatment “There is a lesser knowledge and a shoestring,” Johnson said. “We nev- Valley fever, also called coccidioido-
Kaitlin Washburn misunderstanding of how big and se- er really had any support on this. I’ve mycosis, or cocci, is an infection from
an initiative to bolster
vere the problem is and the impact on had to do other research that paid me a fungus that lives in soil, primarily in
local journalism in the @kwashy12
the population where you and I live,” money so that I could do the research the southwestern parts of the United
United States. central valley – Dr. Royce Johnson is Johnson said. “This is a major national on valley fever.”
The Sun-Gazette has States, Mexico and Central and South
one of the go-to doctors for valley fe- health problem.” While valley fever is nothing new for
been honored in 2019 America, according to the Centers for
ver. He has been treating people with While Johnson said the Institute re- the San Joaquin Valley, infection cas- Disease Control and Prevention.
as 1 of 3 selected the infection, which can be fatal and is cently received more attention and es continue to rise. Health care profes-
People contract the infection from
weekly newspapers in endemic to the Central Valley, for de- funding from the state and federal lev- sionals and activists say the care and
the nation, and 1 of 60 cades. els, he said lawmakers should have resources for those afflicted fall short. See VALLEY FEVER on page A6
newsrooms overall.
LIFESTYLES Public gets Wildfire burns east Woodlake Canal plans
Comedic duo delivers
high praise for cannabis first look to bypass
They found comedic success as
at Forest
counter-culture symbols with “Up
in Smoke,” advocated for the me-
dicinal and recreational benefits of Service’s plan subsidence
marijuana during their “Get It Le-
gal” tour, and are now praising the
passing of the joint to mainstream for Sierras with 30-mile
parallel path
culture with their “O Cannabis
Tour.” B8 Sierra and Sequoia
National Forests are
BUSINESS at epicenter of climate
Friant Water
change crisis in the
Wendy’s squares up Authority proposes
Valley, with four-fifths
new location building parallel
of state’s dead trees,
canal to Friant-Kern
A new Wendy’s drive-thru loca- most of its livestock,
Canal along 30 miles
tion is being planned for the Food 5% of California’s
4 Less shopping center at the cor- in southern Tulare
water supply
ner of Dinuba Boulevard and Fer- County
guson Avenue in Visalia. The By Anthony Ferranti
Reporting for The Sun-Gazette By John Lindt
2,511-square foot fast food restau- Sierra2theSea News Service
rant will be located at 2111 N. Di- bakersfield – As devastating
tulare county – As the old
nuba Blvd. next to a CVS. A7 wildfires become the new nor-
saying goes, if you can’t go
mal for California, the U.S.
through something, go around
Forest Service offered the
SPORTS it. And at an estimated cost of
public a first look at its plan
$357 million, the Friant Water
to prevent wildfires. The
Tigers shut out meeting took place on Aug. 20
Authority (FWA) is contem-
plating a 30-mile parallel
Monarchs in second in Bakersfield, on the south-
canal to circumvent the por-
ern end of the Sequoia
straight rivalry win National Forest, the epicenter
tion of the Friant Kern Canal
(FKC) that has been nega-
“Woodlake 24, Exeter nothing!” of tree mortality in the Sierra
tively affected by subsidence.
Those were a few tough words to Nevada.
Under the “Capacity Correc-
hear exclaimed over of the Wood- The Forest Service held a
tion Project” the FWA is
lake PA system at Painter-Robin- public workshop as part of a
attempting to find a solution
son Stadium in Woodlake on Friday 90-day public comment period
to the portion of the FKC that
night, if you’re an Exeter fan. B1 regarding the revised draft
has lost 60% of it’s conveyance
environmental impact state-
capacity, due to subsidence.
ment and forest plans for the
EDUCATION That in turn has been caused
Sequoia and Sierra National
by several years of vigorous
Forests. The plans deal with groundwater pumping by
VUSD meets parents priorities for wildfire, wilder- nearby farms.
outside of the office ness areas, fire management, Subsidence is the removal of
as well as recreation and water from very fine clay-like
From bus schedules to special ed- other issues. This public com-
ucation philosophy, the topics par- PHOTOS COURTESY OF CAL FIRE TULARE UNIT pore space in the subsurface,
ment period ends Sept. 26, which also removes its inter-
ents broached with Visalia Unified 2019. The workshop was one It’s been a mild summer for triple digit heat and for wildfires, but the San Joaquin Val-
ley summer is nothing if not persistent. A wildfire started on Aug. 31 near Dry Creek nal strength and over time
administrators last week were as of two consecutive meetings compresses and the surface of
individualized as their own chil- organized and hosted by the Drive and Lomitas Drive east of Woodlake, according to Cal Fire Tulare Unit. The fire
spread to 756 acres by Sunday when the temperatures broke 100 degrees. Firefighters the land. During the drought
dren. B3 U.S. Forest Service. The sec- when surface water supplies
ond was held Aug. 21 in Clo- from several local agencies worked quickly to prevent the fire from spreading from hill-
side to hillside. Forward progress of the fire was contained just before 7 a.m. on Sept. were limited or unavailable,
vis, Calif. Both meetings were regional farmers, cities and
VISALIA 2 and no structures were threatened. As of press time, about 85% of the fire was con-
Grad Book
See FOREST on page A8 tained. The cause of the fire is unknown and is under investigation. others turned to groundwater.
Water utilities being Tulare County was identified
as one of the most overdrafted
held liable for wildfires
County completes construction on south jail
counties in the state in 2015.
Cal Water urges cities to support While the FKC carrying
legislation protecting water sys- capacity has been compro-
tems from lawsuits if wildfires mised by various factors,
Sheriff Mike Boudreaux, board Detention Facility will house inmates who “What we’re really trying to do is keep including subsidence, since it
damage pipes to hydrants, fire sup- are on trial at the courthouse in Porter- people from coming through this door
pression systems. A5 supervisors cut ribbon on began operations in 1951, the
ville, a few miles away, reducing trans- twice,” Boudreaux said. “We do realize it scale of the problem driven by
new South County Detention portation time and costs drastically. The happens, but that’s really why this facility rapid and severe land subsid-
Facility in Porterville 100,000 square foot facility has four units was built - It’s focused on rehabilitation.” ence in the Corcoran/Tulare
@TheSunGazette branching off of one central control sta- The modern $72 million jail will house Basin areas is another matter.
Opinion . . . . . . . A2 Sports . . . . . . . . B1 tion, transitional housing, a kitchen, bak- up to 519 inmates and was paid for with In 2015 and 2016 land el-
porterville – Perhaps nobody is happier ery, classrooms, laundry room, medical
Crossword . . . . A3 Education . . . . . B3 a $60 million grant from the State of Cal- evations dropped by two feet
to see a multimillion-dollar government area and much more.
Obituaries . . . . . A4 Legals . . . . . . . . B5 ifornia. near Corcoran and there was
facility project come to a close than “It’s a brand new facility in a completely
Visalia . . . . . . . . A5 Classifieds . . . . B7 The building is designed to provide the a problem moving water near
Tulare County Sheriff’s deputies, who different part of the county,” Sheriff Mike safest environment for both detention of-
Business . . . . . . A7 Lifestyles . . . . . B8 Deer Creek. In 2017, accord-
watched the ribbon cutting for the south Boudreaux said. “Progress requires inno- ficers and inmates with a state of the art ing to a press release from the
RETAILERS: THE SUN-GAZETTE IS PUBLISHED EVERY WEDNESDAY.
county’s newest jail. Saving valuable vative change and that’s what this build- security electronics system and camer-
PLEASE DISPLAY THIS ISSUE FOR SALE UNTIL SEPTEMBER 10, 2019. FWA the canal dropped five
hours of time, and getting brand new ing represents for all of us.” as throughout the building. Sheriff Bou- inches in five months near Av-
equipment, deputies in charge of Tulare Boudreaux, who spoke at the ribbon cut- dreaux said inmates will start being enue 96 between Terra Bella
County’s newest jail can look forward to ting on Wednesday, Aug. 28, said that he housed in the new jail in about 4-6 weeks. and Pixley. The results came
saving time and money. hopes the people they introduce to the fa-
Unveiled last week the South County cility only have to view it once. See JAIL on page A8 See BYPASS on page A6
The Sun-Gazette Newspaper
BRINGING
THE STORM
From the defensive lines, forecasts
indicate a severe downpour of
thunderous might this fall.
Tulare-Kings Football Preview
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COMING
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