MEDIA KIT 2021 - Sea Otter Play
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2021 MEDIA KIT
WHO WE ARE BULLS was created in 1995 in Cologne, Germany. In 2006, BULLS decided to build a bicycle to compete in the toughest mountain bike races around the world. The Copperhead was born, and now we needed to find the right people to ride it. BULLS’ success story begins in the year 2007 when Karl Platt & Stefan Sahm were recruited to form the first Team BULLS. That same year they won the famous Cape Epic on their Copperheads and became the most successful mountain bike duo in MTB mara- thons and stage races in the world. Since the beginning, we’ve maintained our principles and quality ethos. The people behind BULLS still believe in what was important to them back in 1995: BUILDING THE BEST BICYCLES
THE ELECTRIC STORY
BULLS has long celebrated the freedom offered by eBiking!
Maybe it’s enjoying the purity of nature with the power of the “silent
reserve”. Or beating the traffic jams and parking spot hunts that turn
even the simplest of commutes into a hassle.
eBikes have evolved into the fastest way to get you from A to B. It is not
only transportation. It’s just plain fun! It helps you get farther and higher,
exploring more than is possible by foot or by bicycle. With the “silent
reserve” from our powerful drive systems, we’re helping you find a new
space, away from asphalt and discovering a new freedom and confidence.
While many brands are just getting into eBikes, BULLS has been
combining state-of the-art drive technology and know-how from
professional cyclists and engineers for more than a decade!
Whether it’s for road, gravel, cross country, enduro, fat bikes, or just
commuting with the family around town, BULLS is more than just a
bicycle and eBIKE manufacturer. Thanks to the to the hard work of our
development team and feedback from our experienced racers, we
consistently set industry standards for design, features and functionality.
BULLS has been in the eBike market since 2010. From day one, we have
partnered in the development and production of eBike systems with top
premium suppliers, giving us a key advantage in developing the most
innovative systems, far ahead of the competition. All of our bikes are
engineered, designed & tested at our headquarters in Cologne, Germany.
Today, BULLS is has one of the broadest eBike lines in the world.
No matter how or why you choose to ride, BULLS lets you go Faster,
Farther, Higher, and...
..HAVE
MORE
FUN!
2021 BULLS eBIKES HIGHLIGHTS Adventure EVO AM Copperhead EVO HD eRoad eSUV eMTB eTrekking
2021 BULLS ADVENTURE EVO AM The all-new dual-battery BULLS Adventure EVO AM sets a new standard for big, backcountry epics and all-day adventures. With a combined output of 1125W, it has the power to keep you riding all day, climb after big, long climb. And the smooth, quiet 4th generation Bosch Performance CX Sport motor offers multiple assist levels to ensure your fun is just as much workout as you want. A lightweight full-suspension aluminum frame with 150mm travel, Fox suspension, Shimano shifting, and huge 27.5 x 2.8” Schwalbe tires give you the ground-ripping spec to go hard on the descents, too! Full specs on next page...
2021 ADVENTURE EVO AM TECHNICAL INFORMATION Drivetrain: Bosch Performance CX Sport (Gen 4) Battery: Bosch Dual Battery: Powertube, 625wh + Powerpack 500wh (total 1125Wh) Charging Time: approx. 8.8h to 100% Display: Bosch Kiox Black Max Speed: 20mph Frame: Aluminium, tapered head tube, internal cable routing Frame Size: 41/44/48/54cm Fork: FOX Factory 36 Float, 150mm Shock: FOX Float 3-Pos DPS Rear Derailleur: Shimano Deore XT RD-8120SGS, 12-speed Shifters: Shimano Deore SLX SL-M7100 Crankset: FSA Boost 34T Cassette: Shimano Deore SLX CS-M7100-12 10-51T Brakes: Magura MT-5 (4-piston) hydraulic disc brakes, 203mm/203mm Handlebar: BULLS Stem: BULLS Seat Post: Limotec DP-01, dropper seatpost Saddle: BULLS Rims: BULLS Eccentric 30 Wheel Size: 27.5 Tires: Schwalbe Magic Mary 27.5 x 2.80 (front) / Schwalbe Hans Dampf EVO 27.5 x 2.80 (rear) Pedals: BULLS *Specifications subject to change without notice.
2021 ADVENTURE EVO AM GEOMETRY CHART
2021 BULLS COPPERHEAD EVO HD Featuring two different frames built with the same goal, the new Copperhead EVO HD series gives you extremely capable bikes for cruising dirt paths and taming the urban jungle. The Copperhead EVO HD Diamond uses a standard double triangle frame design, while the Copperhead EVO HD Wave uses a step-thru frame to fit any rider. Perfect for commuting, they both handle a 300lb payload! Spec highlights include SR Suntour suspension forks, fast-rolling Schwalbe mountain bike tires, and the latest Gen4 Bosch CX Performance Line drive system powered by their stealthy 625Wh Powertube battery.
2021 BULLS DESERT FALCON EVO Need the speed? The new BULLS Desert Falcon EVO soars up the cols with a Class 3 (28mph max assist!) Bosch Performance Line Speed drive system and 500Wh Powertube battery! Keep your specs in check with the Bosch Kiox display, and fear not the rough roads thanks to a Shimano GRX gravel-ready rear derailleur. A wide-range Shimano Deore XT 11-42 cassette and hydraulic disc brakes give you plenty of gearing and stopping power no matter which way the grade is sloping. DT Swiss wheels, an FSA cock- pit and cranks, carbon fork, and Schwalbe E-One EVO 700x32 tires round out the package.
2021
BULLS ALPINE
HAWK EVO
If a smooth ride and sleek
looks are more your speed, the
new Alpine Hawk EVO switches
to a smaller, ligherweight drive
system - the Fazua Evation,
which makes it easy to slip into
the pack with few even realizing
you’re on an eBike...until you
drop them on the climbs!
2021
BULLS GRINDER
EVO LITE
Gravel grinding on your mind?
Scratch the adventure itch
with the new Grinder EVO Lite.
With the virtually hidden Fazua
Evation motor and battery, you’ll
have just the right amount of
assist to tackle those mountain
service roads... and enough juice
to make it back home!2021 BULLS ICONIC EVO SERIES The Iconic EVO series is the bike you need when you need a bike to do anything. Available in two models to fit more budgets and riding styles, it comes equipped with full fenders, rear rack, head- and tail-lights and a full suspension frame to crush any obstacles. The Iconic EVO TR gets a Class 1 eSUV Bosch Gen 3 CX motor with 500Wh battery. Upgrade to the Iconic EVO TR 1 Speed model and you’ll get a Class 3 eSUV Bosch Gen 4 Speed drive system w/ 625Wh battery! Spec highlights include a 10sp Shimano drivetrain & hydraulic disc brakes, Selle Royal saddle and Schwalbe Super Moto-X tires with puncture protection!
2021
COPPERHEAD
EVO AM
The new Copperhead EVO AM’s
powerful Bosch Performance
CX drive system lets serious
All-Mountain riders skip the
lift, while its 150mm travel and
aggressive stance doesn’t give
up anything on the way down.
Three models give every rider
and every budget a killer option!
2021
WILD FLOW
EVO RS
Trail riding more your style? Hit
the singletrack on a bike made
to handle the drops, rocks, roots
and hits that make mountain
biking so much fun! The stiff,
light carbon fiber frame and lean
Fazua Evation drive system keep
the WIld Flow nimble enough for
the tightest trails!2021
URBAN EVO 10
Rear rack, chain cover, full cov-
erage metal fenders, ergonomic
grips and nearly indestructible
tires... what more could a city
commuter want?
The Urban EVO 10 moves you
silently through the streets with a
Class 3 new Bosch Performance
Line Speed drive unit and the
option of a step-thru frame, too!
2021
LACUBA EVO 10
Add a suspension fork and
the powerful Brose Drive S Mag
with a massive Supercore 750Wh
battery and you’ve got one long
lasting eTrekking bike.
With a reliable Shimano Deore
group, FSA cranks, Velo saddle
and BULLS own cockpit with ad-
justable stem, it’s a bike made
for long haul exploration!About BULLS
A leader in mountain, specialty,
and eBike categories, BULLS has
the most extensive eBike product
line in the United States, offering
nearly every rider the bike they
desire, from eMTB hardtail and full DOWNLOAD PEGASUS
suspension to eCity/Trekking and MEDIA ASSETS
eSpeed.
Founded in Germany in 1995,
BULLS offers a diverse selection
of bicycles, has enjoyed notable About PEGASUS
success and widespread popular-
ity as a staple bike manufacturer For over 30 years PEGASUS
throughout Europe and the U.S., has made bikes that make its
offering more eBike systems and customers happy. The launch of
innovating at a higher rate than PEGASUS in the U.S. comes as an
any other OEM. important move to support the
sensible expansion of the cycling
infrastructure in cities across the
MEDIA CONTACT: nation.
Adam Anderson
BULLS Bikes USA Through proven quality experts
adam@bullsbikesusa.com PEGASUS consistantly works to
424.373.0908 improve its brand and the idea
that bicycles can become an
engine of alternative mobility.
Never compromising on materials
and technology, PEGASUS
DOWNLOAD BULLS continues to develop high-
MEDIA ASSETS quality bikes at an affordable
price. Thus, contributing to the
improvement of society towards
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