MEDIA KIT 2021 - Printing Impressions
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PRINTING & PACKAGING GROUP Powered by In-plant Impressions, Packaging Impressions, Printing Impressions, and Wide-format Impressions, the NAPCO Media Printing & Packaging Group has an audience reach of more than 235,000 print professionals in the distinct in-plant, package printing and converting, commercial printing, and wide-format sectors. The NAPCO Media Printing & Packaging Group takes great pride in providing its audience with critical information and news about cutting-edge technologies, and processes through its industry-leading and compelling magazines, e-newsletters, live and virtual events, video services, and research projects. The leading resource for in-plant The packaging professional’s leading printers. source of business solutions. America’s most influential and widely Specifically focuses on innovative, read resource for the commercial high-margin, wide-format digital inkjet printing industry. applications. JOB FUNCTION NUMBER OF EMPLOYEES: BUSINESS MANAGEMENT 1-9 44% PRODUCTION 63% OPERATIONS 27% 12% 10-49 50-99 9% MARKETING/SALES 11% 100-249 8% PRODUCTION ADMINISTRATIVE MANAGEMENT MANAGEMENT 3% 11% 250 AND ABOVE 12% Interested in learning more about NAPCO Media’s other Impressions brands? Contact your sales representative for more information. Printing Impressions 2021 2 piworld.com
A NOTE FROM THE TEAM WELCOME TO PRINTING IMPRESSIONS 2021 Printing Impressions provides authoritative coverage on the industry trends, emerging technologies and the news in the graphic arts industry with a specific focus on the commercial printing segment. Our goal is to connect our readership with cutting-edge solutions and provide stories of success that will drive the future goals of their organizations. Our mission is to build community between our audience and our clients through integrated media programs, video services, events, marketing services, custom content, and e-learning. Our services are designed to deliver value and provoke actions that generate measurable results. Your success is our primary objective. With that in mind, we have constructed the following pages to help you meet your definition of success by offering a multitude of channels and methods to reach our audience and educate them about your product, solution or service. We look forward to partnering with you in 2021 and being a part of what success means to you and your team. MARK MICHELSON Editor-in-Chief CHRIS CURRAN Group President Printing Impressions 2021 3 piworld.com
BRAND MAP PRINTING IMPRESSIONS OFFERS SEVERAL CHANNELS AND VEHICLES TO ELEVATE YOUR BRAND, GENERATE QUALIFIED LEADS AND DRIVE NEW BUSINESS TO YOUR ORGANIZATION. MAGAZINE WEBSITE Our monthly publication helps our Our robust website is designed for readers manage their printing businesses printers — and it's a platform where more efficiently and profitably. advertisers get results. Reach 43,000+ commercial printers with every issue E-NEWSLETTER E-LEARNING We help our audience navigate today's Webinars provide full-service, turnkey business environment with the top printing marketing solutions and are the ultimate industry news, analysis and commentary opportunity for lead generation and branding. right to their inbox. An average of 380 registrants per webinar 39,000+ opt-in subscribers VIDEO E-BLAST & LIST RENTAL Bring your brand to life and interact Gain access to the largest collection of with customers and prospects in a whole email addresses in the printing industry, or new way with Printing Impressions video take advantage of postal list rental. services and the Impressions XCHANGE LIVE platform. 70,500+ emails CUSTOM PROJECTS RESEARCH Create custom videos, research reports, Attach your brand to an industry-leading white papers, case studies and more with research report, leveraging our engaged our subject matter experts to connect with audience and editorial expertise to elevate your customers in a whole new way. your brand with thought leadership. AUDIENCE RETARGETING LIVE EVENTS Increase contact with your branding using Printing Impressions presents live events multiple touchpoints across many contexts throughout the year that bring together the to help increase conversion. Address your brightest minds and the most innovative audience with components designed for technologies in the industry. brand awareness as well as lead generation. Printing Impressions 2021 4 piworld.com
PRINT AUDIENCE Reach more than 43,000 commercial printers with every issue. PRINTING IMPRESSIONS PROVIDES AUTHORITATIVE COVERAGE ON THE INDUSTRY TRENDS, EMERGING TECHNOLOGIES AND THE STORIES BEHIND THE NEWS IN THE GRAPHIC ARTS INDUSTRY. JOB FUNCTION INDUSTRY BUSINESS MANAGEMENT COMMERCIAL PRINTER: 80% 72% PRODUCTION MANAGEMENT 16% TRADE BINDERY: 10% NEWSPAPER : 8% PRODUCTION OPERATIONS PRINT BUYER: 2% 12% NUMBER OF EMPLOYEES Printing Impressions provides a robust platform 1-9 38% and multiple channels for Canon Solutions America to engage with customers and 10-49 28% prospects in the commercial printing segment. We leverage the outreach from Printing Impressions’ magazine, website, e-newsletter 50-99 9% and their live events to share our messaging regarding our products with their highly engaged audience. NAPCO Media is a true 100-249 10% partner in supporting our marketing efforts. — TONYA POWERS 250 AND ABOVE 15% MARKETING DIRECTOR CANON SOLUTIONS AMERICA DOWNLOAD PRINT SPECS Printing Impressions 2021 5 piworld.com
EDITORIAL CALENDAR PRINTING IMPRESSIONS 2021 EDITORIAL CALENDAR MONTH FEATURES BONUS DISTRIBUTION JANUARY n Top 25 “Hot Markets for Print Demand” Annual Forecast Ad Close: Dec. 18, 2020 n 2021 Economic Outlook and Key Legislative Issues on Capitol Hill Materials Due: Dec. 23, 2020 n Convergence Case Studies: Expansion Into New Markets FEBRUARY n Adding Value With Enhancements and Digital Embellishments Ad Close: Jan. 15, 2021 n Avoiding Binding/Finishing Bottlenecks in Short-Printing Materials Due: Jan. 20, 2021 n Convergence Case Studies: Expansion into New Markets MARCH n Profiles of Young Up-and-Comers in the Printing Industry Ad Close: Feb. 14, 2021 n Staffing/Training Best Practices in Response to an Aging Workforce Materials Due: Feb. 18, 2021 n Convergence Case Studies: Expansion into New Markets APRIL n Growth Opportunities for Commercial Printers in Packaging Ad Close: March 16, 2021 n Paper Chase: Availability and New Developments in Printing Stocks Materials Due: March 19, 2021 n Convergence Case Studies: Expansion into New Markets MAY n Benefits of Web-to-Print Workflows and Online Storefronts Ad Close: April 12, 2021 n Marketers and Brand Owners: Print Provider Requirements and How to Sell Them Materials Due: April 15, 2021 n Convergence Case Studies: Expansion into New Markets JUNE n Cost Justification Considerations for Production Inkjet Presses n Inkjet Summit 2021, Ad Close: May 14, 2021 n Preview to Inkjet Summit 2021 July 26-28, Materials Due: May 17, 2021 n Opportunities for Commercial Shops in Wide-Format Digital Printing Austin, Texas n Profiles of 2021 Printing Impressions/RIT Printing Industry Hall of Fame Inductees JULY n Managing Clients’ Color Expectations Across Multiple Platforms Ad Close: June 9, 2021 (Offset/Digital/Wide-Format) Materials Due: June 14, 2021 n Convergence Case Studies: Expansion into New Markets AUGUST n Printing Impressions Top 100 Print Buyers for 2022 Ranking and Analysis n PRINTING United Expo, Ad Close: July 13, 2021 n Preview to PRINTING United Expo Oct. 6-9, Materials Due: July 18, 2021 n Convergence Case Studies: Expansion into New Markets Orlando, Florida SEPTEMBER n Innovators: Recognizing Best-in-Class Companies n PRINTING United Expo, Ad Close: Aug. 17, 2021 n PRINTING United Expo New Product Showcase Oct. 6-9, Materials Due: Aug. 20, 2021 n Key Takeaways from Inkjet Summit 2021 Special Section Orlando, Florida OCTOBER n 2021 Gold Ink Award Winners Ad Close: Sept. 17, 2021 n State of Industry M&A Activity: What’s Hot, What’s Not Materials Due: Sept. 22, 2021 n Convergence Case Studies: Expansion into New Markets NOVEMBER n Key Takeaways and Post-Show Coverage of PRINTING United Expo 2021 Ad Close: Oct. 12, 2021 n LED-UV Advancaements in the Sheetfed Offset Pressroom Materials Due: Oct. 15, 2021 n Convergence Case Studies: Expansion into New Markets DECEMBER n 38th Annual Printing Impressions 400 & Who’s Who in Printing Ad Close: Nov. 18, 2021 n Fast-Track Companies on the Printing Impressions 400 Materials Due: Nov. 24, 2021 n Business Outlooks and Rankings of Sales Leaders in Key Print Markets Printing Impressions 2021 6 piworld.com
E-NEWSLETTER ALIGN YOURSELF WITH LEADING INDUSTRY KNOW-HOW AND BEST PRACTICES! PRINTING IMPRESSIONS E-NEWSLETTER 728x90 A Delivered Daily to 970x250 39,000+ subscribers A LEADERBOARD • 728x90 - $3,675 • 970x250 (scales to 728 x 188) - $1,495 B SECONDARY SPONSOR • 300x250 - $3,125 C REGULAR SPONSOR • 300x250 - $2,450 Featured Resources - $3,675 300x250 B Highlight your white paper, demo, video, webinar or any lead generation asset in the Featured Resources Section. SPECIAL FIRST-TIME RATES AVAILABLE – CALL US! Leads, Leads & More Leads! DOWNLOAD E-NEWS SPECS 300x250 C Printing Impressions 2021 7 piworld.com
E-NEWSLETTER TAKEOVER WANT YOUR BRAND TO STAND OUT? TAKE OVER THE PRINTING IMPRESSIONS E-NEWSLETTER E-NEWSLETTER TAKEOVER INCLUDES: 728x90 A 970x250 A LEADERBOARD (728x90) OR BILLBOARD (970x250 scales to 728 x 188) B MEDIUM RECTANGLE 1 (300x250) C MEDIUM RECTANGLE 2 (300x250) Should be different creative from “B” position D E D SKYSCRAPER (160x600) E HALF PAGE/FILM STRIP (300x600) 300x250 B DOWNLOAD E-NEWS SPECS 300x250 C Printing Impressions 2021 8 piworld.com
WEBSITE PIWORLD.COM A 640x480 A PRESTITIAL AD 640X480 $150/CPM Your Ad Here! Run-of-Site B PUSHDOWN 190k+ 970X66 - $150/CPM 970x66 B C LEADERBOARD 728x90 - $105/CPM 728x90 970x90 C SUPER LEADERBOARD 970x90 -$120/CPM D HALF PAGE/FILM STRIP average monthly 300x600 - $120/CPM web page views 300x250 MEDIUM RECTANGLE 300x250 -$55/CPM D 300x600 Homepage E BILLBOARD 970x250 970X250 - $150/CPM PUSHDOWN 970x66 E 970X66 - $150/CPM F SUPER LEADERBOARD 728x90 970x90 F 970x90 -$120/CPM 92k+ LEADERBOARD average monthly 728x90 - $112/CPM Unique Visitors G HALF PAGE/FILM STRIP 300x250 300x600 - $120/CPM G MEDIUM RECTANGLE 300x600 300x250 - $68/CPM DOWNLOAD WEBSITE SPECS Printing Impressions 2021 9 piworld.com
PARTNER VOICES PARTNER WITH PRINTING IMPRESSIONS TO TELL YOUR STORY PARTNER VOICES ARE AN EXCELLENT WAY TO ENGAGE WITH OUR AUDIENCE AND TELL YOUR STORY FROM A TRUSTED 3RD PARTY PERSPECTIVE. Each Partner Voice is produced in cooperation between our clients and our special projects team and includes several design elements to support your messaging. The Partner Voices remain evergreen on piworld.com for maximum ROI. Deliverables: • Your story professionally edited by Printing Impressions editorial staff (1,000 - 1,5000 words).* • Up to two (2) relevant embedded links • Up to two (2) relevant embedded images • One (1) relevant embedded video • Multiple “Road Block” Banners: • A 728x90 or 970x60 banner ad. • A 300x250 or 300x600 banner ad. • A 88x31 or 120x60 logo. Distribution: • Evergreen placement on piworld.com • Up to three (3) placements in Printing Impressions eNewsletter. • Social channel distribution • Additional market segment distribution is available through our other brands (ask your representative for additional details). * NAPCO Media's special projects staff is available to develop the content asset. The cost is based on the individual requirements (single source, multi-source, word-count, etc.) and will be priced accordingly. Printing Impressions 2021 10 piworld.com
WEBINAR LEAD GENERATION | THOUGHT LEADERSHIP | BRAND AWARENESS EVERY PRINTING & PACKAGING GROUP WEBINAR IS A FULL-SERVICE, TURNKEY MARKETING SOLUTION THAT GENERATES LEADS, ENHANCES YOUR BRAND AND IDENTIFIES YOUR COMPANY AS A THOUGHT LEADER. When we create a Printing & Packaging Group webinar, we fuse your message with the current interests and needs of our audience (your targets!). And when all is said and done, you’ll have an online event that’s on-target, expertly marketed, flawlessly produced and delivers a solid return on investment. WEBINARS ARE ACCESSIBLE VIA DESKTOP AND VARIOUS MOBILE DEVICES. Printing & Packaging Group webinars are live, hour-long educational sessions that feature some of the most renowned experts in the industry, as well as printer panels sharing their real-life experiences. Sponsorship provides a unique opportunity to align your brand with our editorial content. $11,500 *For multiple brand promotion pricing, contact your sales representative. 380 AVERAGE REGISTRANTS NOTEWORTHY PER WEBINAR extras: White Paper Spotlight Give us a resource to feature on the event console and in post-event emails. Webinar Recording Use these video files as content on your own site! Included in all webinar packages. Samples: piworld.com/webinars Printing Impressions 2021 11 piworld.com
CUSTOM VIDEO Need high-quality videos? BRING YOUR BRAND TO LIFE AND INTERACT WITH CUSTOMERS AND PROSPECTS IN A WHOLE NEW WAY. Using video gives the first-person experience, and that’s the next best thing to a customer standing right in front of you. From branded product videos and live-streaming to the tradeshow floor, our end-to-end digital video production services offer a sophisticated blend of creativity and insight to help you enhance your company’s dialogue in the marketplace. Services Include: • Video production, from pre-to post-production. Our capabilities include producing, writing, storyboarding, cinematography, editing, sound design and motion graphics. • Encoding, streaming and delivery Inkjet Summit • Social media and optimized online video strategy to determine the life and interactivity of your video after the final cut. Categories: • Product Videos • Testimonials • Trade Show Videos Colordyne 3600 Retrofit • Company Profiles • Training Videos • And so Much More! SEE MORE EXAMPLES AT NAPCOVIDEO.COM NAPCO Video Sizzle Reel Printing Impressions 2021 12 piworld.com
CLIENT TESTIMONIAL VIDEOS WHAT’S BETTER THAN A CLIENT TESTIMONIAL VIDEO? ONE THAT CAN BE DONE QUICKLY, COST-EFFECTIVELY, FROM ANYWHERE IN THE WORLD, AND COMES FROM AN INDUSTRY-TRUSTED, THIRD-PARTY SOURCE! From Studio 1500 in Philadelphia, NAPCO Video Services and the editorial staff of Printing Impressions can interview your clients from around the globe! Sleek “glossy” videos from your client’s facility are wonderful and can be produced by NAPCO Video Services, but often come with a high price tag due to T&E requirements. Our testimonial videos take approximately 15 minutes and are a highly effective way for your client to tell their success story with your products or solutions. Kessler Creative Expands Wide-Format Throughput With Printer Upgrade Services Include: Promotion: • 5- to 10-minute interview via video (or, if local, in-studio) • Placed 2x on Today on Printing Impressions to 39,000+ with one of our trusted editors daily subscribers • Pre-video scheduling and testing • Posted 2x on Printing Impressions social channels • All video pre- and post-production – • Addition promotional options are available for plus encoding, streaming and delivery additional cost – such as e-list blasts • Preview and approval of the video before it goes live COST: $5,500 • Your company has full rights to additional distribution of the video SEE MORE EXAMPLES AT NAPCOVIDEO.COM Printing Impressions 2021 13 piworld.com
IMPRESSIONS XCHANGE LIVE Sponsorship Includes: • Sponsor partner to participate in exclusive chat INVESTMENT VALUE: video (either alongside client or interviewed by Printing & Packaging Group $7,500 for Live Events editorial team) • Includes all leads from across $5,900 for Pre-Recorded all channels • Promotion of episode via an email blast to active printers Benefits: • Bring market awareness and position • Promotion of episode via the your company as a thought leader Printing & Packaging Group e-Newsletters • Highlight and include a printer client into the discussion • Promotion of episode via the Printing & Packaging Group social • Demand generation from a trusted media channels source, reaching 183,000 active printers • Post Event: Episode resides in one of the Printing & • Provide printers with educational and valuable content Packaging Group Resource Libraries for six months • Sponsor can promote two links for additional leads (delivered weekly) on the Impressions Xchange Live landing page Audience Powered by In-plant Impressions, Packaging Impressions, Printing Impressions, and Wide-format Impressions, the NAPCO Media Printing & Packaging Group reaches more than 183,000 printers in the distinct in-plant, package printing and converting, commercial printing, and wide-format sectors via enterprise events, e-newsletters, podcasts, webinars, online content, and social media. JOB FUNCTION NUMBER OF EMPLOYEES SOCIAL FACEBOOK 4,800+ followers LINKEDIN 18,000+ connections n 63% Business Management n 44% 1-9 TWITTER n 12% Production Management n 27% 10-49 18,700+ followers n 11% Production Operations n 9% 50-99 n 11% Marketing/Sales n 8% 100-249 n 3% A dministrative Management n 12% 250 and above Printing Impressions 2021 14 piworld.com
E-BLASTS & LIST RENTALS FILL YOUR SALES FUNNEL FAST WITH PRINTING IMPRESSIONS’ ENGAGED COLLECTION OF EMAIL ADDRESSES, OR TAKE ADVANTAGE OF POSTAL LIST RENTAL. E-BLASTS Get immediate results with email list rental. Promote your brand to established marketing professionals and industry thought-leaders. Promote: whitepapers, webinar registration, trade show attendance, road show or open house attendance, sales and special programs, surveys and more! 70,500+ Printing Impressions email addresses 95,000+ Printing & Packaging Group email addresses $250/M Base Price $95/M Transmission Fee POSTAL LIST RENTAL Selects Available: Industry | Job Function | Region | Printing Capabilities • Find selections on job function, industry, services performed, employee size, and more! • Serve the executives who make the key purchasing decisions within the commercial printing industry. • PING US FOR MORE INFORMATION ABOUT ALL OF OUR LIST RENTAL OPPORTUNITIES! • Postal lists also available. Base price $135/M | 45,000+ postal records | Selections available Printing Impressions 2021 15 piworld.com
CUSTOM PROJECTS WORK WITH OUR EXPERT EDITORIAL TEAM TO MAKE YOUR CONTENT RISE ABOVE THE NOISE. OUR TEAM OF SEASONED PRINTING INDUSTRY PROFESSIONALS MAKES IT EASY FOR YOU TO GET THE RESULTS YOU WANT IN ORDER TO INCREASE SALES AND GAIN A LARGER CUSTOMER BASE. As the go-to source for marketing professionals, the Printing Impressions team offers: • Professional writers and editors with outstanding knowledge of the printing industry to develop your content • Decades of experience generating leads and nurturing relationships with printing audiences • A collaborative process to create engaging content that accomplishes your goals • Expertly designed pieces by our experienced team of graphic designers A few examples of what we have done for our partners: • White Papers • Case Studies • Infographics • eBooks American Litho Continues to Lead the Industry with Optimizing Folding Investments in High-Speed Carton Production Inkjet and MBO Finishing Lines for Maximum Profit Economics of Wide-Format Printing Printing Impressions 2021 16 piworld.com
RESEARCH ATTACH YOUR BRAND TO AN INDUSTRY-LEADING RESEARCH REPORT, LEVERAGING OUR ENGAGED AUDIENCE AND EDITORIAL EXPERTISE TO ELEVATE YOUR BRAND WITH THOUGHT LEADERSHIP What Can NAPCO Research Do For You? • NAPCO Research creates data-driven studies that will help you uncover needed marketing intelligence and helps you publish branded thought leadership that generates leads, feeds content marketing programs, and builds buzz for your business. • We partner with our clients to IDENTIFY their unique business challenges and create solutions that ENABLE deeply informed decision-making and DELIVER results. • Gain access to the Printing & Packaging Group's engaged audiences of industry executives across key industries. Services Include: Sponsorship Includes: • Landscape Analysis • Research-Based • Co-branded report with • Logos on all email, • Competitive Analysis Webinars logos on front, inside, online, and any other •B rand Awareness and and back covers report promotions • Benchmarking Market Positioning • Report featured on • All leads generated • User Research & •P rint Growth Strategies piworld.com and from the report Analysis & Capital Investment distributed through downloads will be • Lead Generation Today on Printing shared with sponsor Research • Sales Training Impressions Newsletter NAPCO Research Clients Powered by: Printing Impressions 2021 17 piworld.com
AUDIENCE RETARGETING Extending Your Reach Extends Awareness FOLLOW AND RETARGET OUR AUDIENCE WHEREVER THEY TRAVEL ON THE WEB. SCALE IMPRESSION INVENTORY BY REACHING OUR AUDIENCE ACROSS THE WEB ON OTHER WEBSITES, SOCIAL NETWORKS AND NEWSLETTERS. •A ddress top-of-funnel audience with components designed for brand awareness AND lead generation. • Increase contact with your branding using multiple touchpoints across many contexts to help increase conversion. •T arget our unique audience in the digital channels where they interact most. • Use targeted creative materials to reach our uniquely qualified audience based on where they are in the buying cycle. HOW IT WORKS PRICE $50 CPM Minimum 50,000 Impressions to Participate Up to 75% boost in performance over traditional online displays Printing Impressions 2021 18 piworld.com
LIVE EVENTS RESULTS-DRIVEN HOSTED BUYER EVENTS CONNECTING EXECUTIVE DECISION MAKERS WITH LEADING SUPPLIERS AND MANUFACTURERS. As a sponsor of one of the Printing and Packaging Group’s hosted buyer events, you will have guaranteed one-on- one time with executive decision makers responsible for evaluating and purchasing major technology solutions for their businesses. Attendees are not only senior-level decision makers, but they have qualified to attend the event because of their intent to purchase, with budget to support. Each component of the hosted buyer event is designed to provide you with quality business development opportunities Qualified Boardroom Relationship 1:1 Meetings Attendees Case Studies Building The hosted buyer Pre-scheduled 1:1 Showcase your client Work hard, play hard. events match sponsors meetings match buyers success stories with The hosted buyer events with buyers who have and sellers, providing an attendees looking for pack months of business- demonstrated intent and ideal way to drive sales solutions to implement in building opportunities budget to invest in digital and solidify partnerships. their organizations. into 3 days of meetings, printing technology. sessions, and networking. July 26-28, 2021 July 26-28, 2021 November 2021 Hyatt Lost Pines | Austin, Texas Hyatt Lost Pines | Austin, Texas Ponte Vedra Inn & Club | Ponte Co-located with the Co-located with the Inkjet Summit Vedra Beach, Florida Wide-format Summit wideformatsummit.com digitalpackagingsummit.com ijsummit.com Printing Impressions 2021 19 piworld.com
CONNECT WITH US Our Team MARK MICHELSON DENISE M. GUSTAVSON MARK SUBERS CHRIS CURRAN STEVE DUCCILLI Editor-in-Chief Editorial Director & President Group President Vice President/ Printing Impressions Special Projects Editor Exhibitions & Events Printing & Packaging Group Brand Director 215-238-5329 Printing & Packaging Group PRINTING United Alliance/ NAPCO Media Wide-format & Industrial mmichelson@napco.com NAPCO Media NAPCO Media 803-807-0521 Printing, NAPCO Media 215-238-5096 215-238-5092 ccurran@napco.com 513-315-4595 dgustavson@napco.com msubers@napco.com sduccilli@napco.com BRIAN LUDWICK JUDE BAKER ROGER BAKER BILL CURRAN Vice President/Publisher/ Strategy & Business Strategy & Business Senior Strategy & Business Brand Director Development Manager Development Manager Development Manager Packaging Impressions NAPCO Media NAPCO Media NAPCO Media 719-686-9009 215-238-5316 215-238-5310 630-323-8934 bludwick@napco.com jbaker@napco.com rbaker@napco.com bcurran@napco.com Social FACEBOOK.COM/ @PICONNECTS PIWORLD.COM/ @PICONNECTS PICONNECTS LINKEDIN A2011010 Printing Impressions 2021 20 piworld.com
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