MEDIA KIT 2017 20 Years of Frame - THE GREAT INDOORS - Frameweb
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THE GREAT INDOORS MEDIA KIT 2017 20 Years of Frame
Mission
Empowering spatial-design excellence
Established in 1997, Frame is the world’s leading media brand for interior-design
professionals . With 20 years of experience in the industry, Frame has today become a
media brand that stimulates interior designers and architects to create spatial excellence.
360° of Frame
– 6 PRINT ISSUES PER YEAR
– FRAMEWEB.COM
– DIGITAL IPAD EDITION
– BOOKS
– EXHIBITIONS & EVENTS
– POP-UP SHOPS
– TREND BRIEFINGS
– CONSULTING
– LECTURES
– THE GREAT INDOORS
AWARDS
Values
Authoritative, innovative, stimulating
Frame is a creative catalyst and unique source for novel approaches to the use of materials
and colours in object and spaces. At Frame, we believe that meaningful places can only be
created by connecting the world’s most talented designers to the best makers and most
visionary clients. Frame therefore addresses all stakeholders in the interior-design industry.
Magazine
94 SPACES 95
Since its inception in 1997, Frame is known for its high-
quality production: from its tactile covers to its varied 134 SPACES 135
paper stocks, appealing imagery and bold graphic design.
Rafael de
The magazine oozes an unusual combination of Cárdenas
sculpts a
expressiveness and sophistication that makes each issue stage for
avant-garde
a collectable timeless piece. A global team of editors, brands in
a Russian
contributors and photographers researches and analyses department
store
the ultimate trends in interior design.
Photos courtesy of Dover Street Market
ST PETERSBURG — Before the Russian
Revolution, when luxury would fall
somewhat out of fashion, even the tsar’s
family shopped at Au Pont Rouge. One of
the first department stores, the emporium
Tinted glass in a gradation from green
opened in St Petersburg in an 80-storey Art
to red is juxtaposed with weighty forms
Nouveau building designed by Vladimir in the second-floor Raf Simons space.
Lipskii and Konstantin de Rochefort and
erected in 1907. Following a comprehensive
renovation in 2015, New York-based
Rafael de Cárdenas’s Architecture at Large
redesigned the menswear and womenswear
departments, which are found on the store’s
1,000-m2 third floor, where avant-garde
brands are located.
De Cárdenas, who used to work in
the fashion industry, took cues from both
the city and the site: ‘St Petersburg has a
beautiful quality of light. We wanted to play
with the idea of the city bathed in light for
half the year and in none at all for the other
half.’ The building itself also inspired a clean
but intricate aesthetic, articulated in three
distinct ceiling patterns that can be spotted
from the kerb: ‘You see the feeling of the store
from the street.’
Circular clearings mirror the floor
plan, where open areas host pop-up shops,
events and services such as a tattoo parlour
Content
or a barber shop. Three types of graphic and
textural anodized-aluminium ceilings »
OBJECTS 21
Photo Tom Mannion
Mi Zhang’s sculptural dust
collection is an attempt to
improve air quality in
a polluted Chinese city – RETAIL
– HOSPITALITY
– WORKPLACE
MATERIALS – Thanks to its
rich mineral resources, the city
of Quyang in Northeast China
32 OBJECTS 33 boasts some of the largest mining
– EVENTS
and stone-working industries
in the country. Unfortunately,
Quyang also ranks high on
Stockholm Design
the list of Chinese cities with
serious air-pollution levels,
because of the dust generated
by these activities. Even though
the source of the dust cannot be
Week participants
eliminated, Central Saint Martins
Frame brings you the latest updates
graduate Mi Zhang sees a poten-
tial solution in ‘mining’ the dust.
Combining pine resin, natural
experiment with
local pigments and marble dust
from the world of design and
from Quyang, she engineered
a durable and fully biodegrad-
able material, demonstrating its
making processes
physical possibilities in a series
interiors, innovation in material and
of abstract vessels. – EJ
mizhang.co
design, a handpicked selection of
➀ took Sweden’s Dalsland Canal
➁ established creative talents, new
TREND — ‘When I can
imagine something, it’s already as its starting point. Among
there,’ says Swedish-Chilean the students was Matz Engdahl,
spatial-design concepts, trend
Anton Alvarez, standing in who dug a hole in the local
his Stockholm studio. He is church grounds and used it
explaining why he chose to as a mould, which he filled
leave the outcome of his latest
venture at least partly up to
it with liquid jesmonite.
When the irregularly textured
geomorphic work was dry,
analyses and market reports.
chance. ‘I design a system,
not the end product,’ Alvarez Engdahl turned it into a
continues. Alphabet Aerobics, baptismal font titled Funt ➁.
the exhibition he mounted at Studio Swine participated
the National Centre for Craft in the fifth edition of the
& Design in Sleaford, England Örnsbergsauktionen, which
– the show closes on 5 June – coincided with the earlier-
features one of Alvarez’s new mentioned events. For the Travel to Quyang with
artist-run auction house, the
the digital magazine
machines. Using extrusion
moulds with openings shaped interdisciplinary practice
like letters, museum staff known for its explorative,
produce one ceramic sculpture material-focused projects
➀ a day, thus removing the created Uo ➂ (Japanese for
artist from the making process. ‘fish’), an object made of
Work by Alvarez also recycled solid cast aluminium;
appeared during Stockholm a small brass shelf for displaying
Design Week, where he was not small objects projects from one
the only contributor that made end. To achieve Uo’s dynamic
use of alternative ‘shaping’ one-off silhouette, the Anglo-
Japanese duo employed a new
Photo courtesy of Stories by the Water
techniques to obtain unique 220 SHORT CUT 221
method of sand-casting. – FK
From Protein To Pottery
results. At the concurrent
Stockholm Furniture & Light antonalvarez.com
storiesbythewater.com
Fair, University of Gothenburg studioswine.com
students showed Stories by
the Water at the Greenhouse,
a space designed by Form
Us With Love. The student
presentation, curated by Note RCA’s Tessa Silva-Dawson
Design Studio (see page 103), turns a by-product of milk THE DIETARY BENEFITS of cow’s milk
might be a moot point, but Tessa Silva-
It turns out that quite a bit of milk is
wasted in the separation process required
sculpted for a more crafted organic result.’
The first fruit of the project is an array of
Watch Funt come into colourful tableware. Dawson makes a strong case for its design
potential. ‘Milk contains high levels of pro-
to make butter and cream, and Hook &
Son was happy to provide Silva-Dawson
tableware inspired by objects associated
with the consumption of dairy products,
to life with the Words Will Georgi tein, necessary for the production of casein with the otherwise discarded by-product. including a breakfast bowl and jug. Two
digital magazine plastics,’ she says. These plastics, which She extracted proteins from the skimmed collections – jewellery and furniture – are
were popular at the start of the 20th century, milk by coagulating the liquid with an in development. ‘The more I work with
were made from powdered milk but were enzyme. Her version of casein is extremely the material, the more I discover,’ says
soon replaced by oil-based polymers. As versatile: ‘Although referred to as a plastic, Silva-Dawson. ‘I’m excited about exploring
➂
part of a materials investigation at London’s it possesses qualities comparable to horn different scales and textural effects in the
Royal College of Art, Silva-Dawson updated and clay, and can be machined similarly to upcoming furniture range.’ ●
the process, using fresh milk sourced from wood,’ she says. ‘It offers a lot of creative tessasilva.com
Hook & Son, an organic dairy farm located freedom; it can not only be moulded like
in the county of East Sussex. a commercial thermoplastic, but also hand
Photo courtesy of Örnsbergsauktionen
‘Frame is the
world’s leading
interior-design
publication’
Silva-Dawson’s line of tableware is made from
extracted skimmed-milk proteins that she
coagulates with an enzyme to form casein, a plastic
material with qualities comparable to horn and clay.
Advertising
88 EGE X FRAME 89
Illustrations by Mette Boesgaard WALKING INTO Brönnums Hus Office Club, At Ege we use a special dyeing technique Karen Lund Hansen (left) worked closely with
decorate the walls of the third-floor Mikkel Küster (middle) and Britt Christiansen
located on Kongens Nytorv, a public square that makes it possible to transfer, for
oval lounge and flex space. Details (right) to produce carpet samples for each room,
recur in the carpet patterns. in Copenhagen, is like entering a boutique example, a very detailed high-resolution adjusting the colours carefully to match both
hotel. Yet the listed building, built in 1866 and photo onto a carpet. I drew all designs for the walls and other interior details.
initially divided into private apartments for Brönnums Hus full scale – 1:1 – with our
Opportunities
members of the city’s elite, offers not beds, special design software in combination
but desks. Work meets hospitality at this with Illustrator and Photoshop.
so-called office club.
It was Danish real-estate company This is a bespoke project. Does it compare
Karberghus that had the former ticket-sales to designing a collection for Ege? Designing
area and ballet school of the Royal Danish and developing a carpet collection for Ege is
Theatre converted into a complex with an a longer and more time-consuming process.
entrance-level cocktail bar and an ‘office You rework and test each design over and
hotel’ – four floors of serviced offices for over again, refining and optimizing details,
today’s increasingly independent, desk-hop- colours and pattern repeats at each step of
ping, space-seeking workforce. Occupants the way. You work intensely and in close
can choose between flex spaces and rooms collaboration with several of Ege’s in-house
for permanent accommodation. Both teams: one in charge of production, one
options include services such as a welcom- group of technicians involved with colour,
ing reception with receptionist, spacious and one responsible for sales and marketing.
lounge areas on all four floors, a personal You may be able to compare some bespoke
host (the ‘office hotelier’), and a lunch buf- projects to the creation of a collection – the
A historic
fet. Britt Christiansen and Mikkel Küster of former being the design of a series of carpets
MAKWäRK Interior were commissioned for for an entire hotel, a large office space or even
building
the design of the interiors. The brief asked for a remarkable building like Brönnums Hus.
something that would reflect the history of In such cases, all designs have to relate to the
has a soul,
the building and its location. Danish carpet same overall concept. In the end, what you
brand Ege was called in to help enhance the have is a kind of ‘unique mini-collection’ for
a personality
rich vibe they had in mind with bespoke a very specific location. ●
carpets. Ege’s in-house designer Karen Lund egecarpets.com
and a past
Hansen explains the sequence of events.
that you have
Tell us about Ege’s collaboration with Britt
Christiansen and Mikkel Küster. Karen Lund
to take into
Hansen: The collaboration was initiated by
the owner of Brönnums Hus, Danish real-
consideration
estate company Karberghus, which special-
izes in the acquisition and restoration of Taking a cue from the hospitality scene,
historic properties in Copenhagen. Britt Brönnums Hus has an oval-shaped
reception room. The carpet, with its
and Mikkel are not only very creative and
abstract floral design, is a modern
dedicated, but also quite experienced in interpretation of a wallpaper from 1930.
Advertorials
doing this type of project. They have a strong
sense of style, an eye for detail and a desire
for quality, all of which I find easy to relate
to. They approached the project with a clear
design vision for all areas of the house, and
that made our collaboration very focused.
Red-Carpet
There was a target, and we aimed for it.
Brönnums Hus is a listed building, so you
must have faced challenges . . . Making
carpets for a renovation project like this one
Treatment
means no straight rooms and no precise site
plans to work from. Furthermore, a historic
building has a soul, a personality and a past
Our advertorials are customized articles providing readers with
that you have to take into consideration.
Personally, I find it intriguing to work with
historic properties – to come up with a
flooring solution that emphasizes the history
in-depth insights into your company, your latest product release,
and special characteristics of the building.
Danish carpet company Ege imbues a
Copenhagen office club with a hotel vibe.
How did you adapt Ege’s carpet patterns
to the varying shapes of the spaces in this
your new collection or perhaps your new showroom. Each article
building? The technology we use at Ege
210 REPORTS BETTE X FRAME 211 Words Floor Kuitert allows us to design bespoke carpets in very
odd shapes and sizes, so those two factors
were not really an issue. On the large-scale
is conceptualized, written, photographed and designed by our CUT FROM A
designs – each a piece of art with no pat-
tern repeat at all – we concentrated on the
placement of details and design elements in
accordance with the furnishing plans.
team of experts at Frame Publishers and carefully tailored to
communicate your message with a unique layer of detail that
DIFFERENT CLOTH
Bette’s reputation was forged with steel baths. So why
complements and enhances any advertising campaign. release a fabric-clad model? German designer Dominik
Tesseraux talks about the bathroom’s new materiality.
Words Will Georgi
IF YOU CAST YOUR MIND BACK to our visit
with Bette in Frame 105, you may recall that
managing partner Thilo Pahl was about to
meet a designer in Berlin to discuss plans for
ISH 2017, the biennial showcase for bath-
room innovation. We can now reveal that the
mystery designer was Dominik Tesseraux
of Tesseraux+Partner, whose relation-
ship with the German bathroom-furniture
company has its origins in a rather one-sided
correspondence.
‘When I opened my design agency,
I sent Bette a letter. I continued to send one
every year for about a decade,’ Tesseraux
tells me. ‘Eventually, I got a reply inviting
me to a design competition. We started our
presentation by saying that most of Bette’s
products had too many details and that
there was no clear design language. We out-
lined a new direction – a long-term vision
based on three designs, all of which were
realized in the following four years as Bette
One, Bette Art and Bette Lux.’
The latest result of their successful
collaboration made its debut in Milan earlier MOOOI X FRAME 93
this year, where Bette introduced one of its
Moooi on
signature steel baths dressed in fabric. Yes,
fabric. It’s an unusual material, but one that
confirms Bette’s entry into the world of
interiors and inaugurates a new era in bath-
room comfort.
‘Ten years ago, Bette was a specialist in
bathtubs,’ says Tesseraux. ‘Now it’s a brand
that creates interior worlds that happen
to be bathrooms. Most people would say
fabric in a bathroom would never work. But
Photos courtesy of Bette
this is a special water- and mould-resistant
the Move
fabric, normally used for outdoor furni- Designed by Dominik Tesseraux, Bette’s fabric-clad
bath concept appeared at Salone del Mobile 2016.
ture. Protecting the bottom of the tub from
With the addition of a freestanding washbasin,
condensation posed a slight problem, but we Bette’s new bathroom line – in an array of colours –
Bette’s new steel bath collection juxtaposes hard
solved it by incorporating a special construc- and soft surfaces, thanks to an exterior covered is scheduled to launch at ISH 2017.
tion behind the fabric.’ » in special water- and mould-resistant fabric.
As retailers
busily build
their clicks-
and-mortar
outlets,
214 RICOH X FRAME 215 Moooi goes
global with
OUTSIDE THE BOX
its physical
showrooms
and brand
stores.
Words Lauren Grieco
Video designer Arjen Klerkx
proves that projectors aren’t
just for PowerPoint.
Words Jane Szita Portrait and styling Anne Claire de Breij
EVER SINCE his appointment as CEO of
Moooi in 2015, Robin Bevers has played the
quirky accessories, an array of merchandise
underpinned by uniquely patterned rugs. Moooi Spaces
cool and composed Yin, aptly balancing art Wanders envisions the man who inhabits 2008 Amsterdam
director Marcel Wanders’ enthusiastic and the layered space around him: ‘Our client 2015 New York City
expressive Yang. An encounter with the pair lives in a classical home, but in a contempo- 2016 London and Tokyo
is all it takes to realize that their synergy rary way. He’s open-minded, a traveller. He SHOWROOMS 13 worldwide
HAIR AND MAKE-UP Aga Urbanowicz (Angelique Hoorn Management) CLOTHING AND ACCESSORIES Sneakers by Marc Jacobs, jeans by Paul Smith and sweater from MSGM, all courtesy of Margriet Nannings
COMBINING THEATRE, technology and de- is what’s catapulting the Dutch brand to loves his world.’ The designer says that on
sign, Arjen Klerkx’s visually stunning sets – cities far beyond the Netherlands. Wanders an ordinary Saturday, about 85 per cent of
designed for everything from productions of believes that the ‘opposites’ in their per- the store’s visitors are from abroad. ‘Moooi
Wagner’s Der Ring des Nibelungen to stand-up sonalities explain ‘why we can do what we has a kind of presence. People know it’s a
comedy shows – achieve dynamically lay- do. We are organized and we’re chaotic. We niche brand. When they’re going to be in
ered effects through the use of projectors. It allow ourselves to be chaotic in the context Amsterdam, they make a visit to Moooi
seemed only natural, therefore, for Klerkx to of order – and not the other way round.’ part of their agenda.’
design Ricoh’s installation at Frame’s What’s Officially opened in 2008 as a gallery, Moooi’s original Amsterdam and
the Matter? exhibition in Milan. We sat down Moooi’s 700-m 2 showroom-cum-brand London locations essentially freewheeled
with Klerkx to discuss the artistic potential of store in Amsterdam’s famous Jordaan into the limelight as soon as their doors
the projector. neighbourhood encapsulates the type of swung open. But in the shadow of the
interior favoured by the Dutch design brand. Empire State Building, the showroom and
Expanses of bright white wall are punctu- store launched in May 2015 represented
Photos Cynthia van Elk
Have theatre and projectors always gone
hand in hand for you? ARJEN KLERKX: ated by stately 2-m-tall mullioned windows the company’s first calculated shot at the
Theatre came first. I studied theatrical make- that frame glimpses of a flora-filled court- international market. Its success was quickly
With the launch of the New York City
up, changing later to set design and technol- yard. In cosy corners featuring imagery by followed in June 2016 by the relocation of
store in May 2015, Moooi crossed the
ogy. Although projectors were still largely Atlantic for the first time, on its way Rahi Rezvani, the striking hues of seat- the London showroom to the central district
analogue back then, they always appealed to to attracting a more global audience. ing and tables meet oversized lamps and of Fitzrovia. The previous space had been »
me. When I went to work at the RO Theater
in Rotterdam, director Guy Cassiers encour-
aged me to experiment with them – and I’ve
been doing that ever since.
Do you see yourself more as a designer of
digital technology or of physical spaces?
I specialize in projection and content design
for 3D spaces. I’m absolutely not a screen de-
signer – it’s all about the total environment.
I layer projected images to make collages
that tell stories and create atmospheres in
Other opportunities
the real world.
Where do you find the images you use?
They’re all photos that I’ve taken myself.
I don’t just use still shots, though. I also
work with video and digital art.
How did you start working with Ricoh?
They saw the show I did for Dutch comedian
Jochem Myjer and recognized the potential
– FOLD-OUTS
of their projectors – and of my ability to
unleash it.
– INSERTS
Tell me about the piece you made for Ricoh
Photo Anne Claire de Breij
in Milan. The starting point was the space
itself and Frame’s ‘phygital’ theme. My piece
– IN-BOUND BOOKLETS
had to be immersive, so I made it part of
Consisting of a set of stacked blocks, the installation that Klerkx ‘Ricoh recognized the potential of their projectors
the architecture. The chequered floor tiles
made for Frame’s What’s the Matter? exhibition in Milan married – and of my ability to unleash it’, says Dutch artist
animation with interactive technology. Ricoh’s whiteboards suggested the idea of using blocks. I prefer Arjen Klerkx who was tapped by the brand for their
invited visitors to add virtual drawings to the mountain of cubes. to project on 3D objects anyway. I made an installation at Frame’s What’s the Matter? exhibition.
animation that brings the cubes to life, »
– EXCLUSIVE SPONSORSHIPS
Website
Clients
wordsarepictures.co.uk
Featuring a daily newsfeed of stunning imagery and
videos, our website immerses readers in the worlds of Frame is tailored to connect
design, interiors, photography, art and architecture. with a global audience
of interior designers and
Digital
influencers. We are privileged MAKE
to work with some of the YO U R M A R K
LEADERBOARD
LEADERBOARD world’s finest brands.
NEWS SUBSCRIPTIONS STORE MAGAZINES BOOKS DIGITAL SERVICE
INTERIOR ARCHITECTURE NEWSLETTER
Frame’s digital platforms guide
creative professionals and key Create a beautiful website for your works of art.
decision makers in the realization
of spatial projects.
Brands
Search
LEADERBOARD – B&B ITALIA
– BETTE
– BMW
– BONAVERI
WWW.HANSBOODT.COM – BRUHL
– BULTHAUP
– CAESARSTONE
– COSENTINO
– DADA
ADVERTORIAL – DAUPHIN
…emerges as an icon.
– DORNBRACHT
– EGE
PARTNERS BANNER
PARTNERS BANNER – ELMO
– FLOS
– GAGGENAU
– GENESIS DISPLAY
– HANS BOODT
Rein Janssen animates the
features of Gaggenau’s
– LAMMHULTS
ADVERTORIAL
combi-steam oven
– LAUFEN
ADVERTORIAL Inspired by Gaggenau’s combi-steam oven 400 series,
photographer Rein Janssen shot a series of compelling – LEFROY BROOKS
– LEICHT
images showcasing the product’s features in an
abstract and intriguing way...
The difference is Gaggenau.
We have been perfecting one oven for 30 years. Our latest
– MINI
– MOLTENI & C
rendition accentuates its distinctive design: the door is now
created from one imposing 90 cm wide sheet of 3 mm high-
grade stainless steel. It represents one vast entrance to
– MOOOI
culinary potential.
This remodelled, hand-crafted work of art represents the
culmination of our finest principles, skills and ethos. We’ve
christened it the EB 333 in recognition of our 333 years of
– MOROSO
working in metal. This has always been more than an oven;
it is a promise to create masterpieces.
Newsletter
For more information, please visit www.gaggenau.com.
Moooi showroom lets
Londoners’ interiors – NISSAN
go Dutch
ADVERTORIAL
ADVERTORIAL – PROPORTION LONDON
– SCHIAVELLO
LONDON – Recently topping a list as the best place 84367_gag_Ad_EB333_launch_T_R_230x297_FRAME.indd 2 18.07.16 10:59
to live in the city, London Fitzrovia is now home to
Frame’s newsletter is the Moooi’s newest showroom which imports Dutch
stylings to invade British interiors...
– SQUARESPACE
perfect vehicle to deliver – VITRA
your brand message amid – WILKHAHN
a curated selection of top – WINDOW FRANCE
editorial stories to our
international database.
Creative Services v v
Bespoke promotion
Based on its 20 years of experience in the
M
design industry, Frame offers a range of
services that show its forward-thinking 214 REPORTS : KITCHENS GAGGENAU X FRAME 215
footprint: Apart from steaming, Gaggenau’s
combi-steam oven can also be
used for braising, simmering,
grilling and roasting.
CUSTOM PUBLISHING
Magazines, books and other print
publications, including concept, editorial,
design and printing
ADVERTISING CAMPAIGNS
Bespoke concepts reflecting your brand’s
DNA, from concept to post-production
CONSULTANCY
Hand-picking the right (interior) designer
for your retail, workplace or hospitality The oven’s versatility and
project precision allow home chefs
to experience food and
cooking in a new light
FRAME X GAGGENAU
Kitchen-appliance brand Gaggenau tasked Frame
with the promotion of its combi-steam oven. We
produced a spectacular series of photographs
that depicts the innovative product in a visually
MixMix is a horizontal support system that consists of aluminium profiles with a wave effect. Shadow joints conceal the Invisible 6 is a support system with hidden technology. Glass shelves, front arms and brackets can be inserted directly into the system
stimulating way. supports for the merchandise carriers. groove. The Invisible 6 P/L range includes integrated power rails, which enable an optimal network of all in-shop communication channels.
vitra.com vitra.com
208 REPORTS : KITCHENS GAGGENAU X FRAME 209
PICKING FRAME x VITRA
v v
The To brand its retail division, Vitra asked Frame to create a
Merchants by Nature
Vitra is known for its officemagazine on
and home furniture, shopping.
yet our We
roots are in retail. produced everything from its
In 1934,
Merchant
our founder Willi Fehlbaum took over a shopfitting firm in Basel. From the 1980s, our
retail branch was known asname,
Vitrashop; concept and
more recently Visplay content
and Vizona were the to the design and printing.
visible brands. As of 2016, we are going back to our roots and once again operating
#01 under one name: Vitra. Our rebranding coincides with groundbreaking changes
in the retail business. Yet the name of our publication emphasizes continuity: in an
ancient profession, now undergoing substantial change, the survivors will be those
who embrace change while understanding which traditional values remain relevant.
UP
The Merchant visits three cities on three different continents in search of the
essence of today’s retail. We show how e-tail discovers bricks and mortar, why some
SCHEMATA ARCHITECTS CHIEF JO NAGASAKA
shops offer a single product, and how stores can remain the same for over 100 years.
Vitra was involved in some of these BELIEVES
projects, othersTOKYO’S
we simplyRETAIL
discovered DESIGN
for you. MUST
EMBRACE
Together, they prove that retail in 2016 THE
is as vital as POST-CONSUMER
ever, and all are evidence ofAGE
a
strong couleur locale, something to cherish in an increasingly global world.
Nora Fehlbaum, CEO Vitra
STEAM Contents
2
Amsterdam
HIC sells a hangover cure
SOFT
SELL
4 Ace & Tate takes on the real world
8 Museum shop sophistication
10 Art Deli busts retail boundaries
Amsterdam 12
14
Why age cannot wither Hajenius
The ABC of sustainable restaurants
The shop meets gallery
meets restaurant
With cleanup taken 18
Tokyo
Nemika celebrates silver shoppers
care of automatically,
the Gaggenau combi-
TOKYO 20
24
Jo Nagasaka on post-consumerism in Japan
It’s still happening in Harajuku
Single-product stores 28 JADE stows away sneakers
steam oven 400 series thrive in the megacity 30 The wisdom of one-product shops
prompts the ambitious Melbourne
home chef to get Melbourne 34
36
Zumbo, a spatial sugar rush Words KANAE HASEGAWA
Illustration SAC MAGIQUE
March Studio’s material message
creative in the kitchen. Coffee culture 41 The department store revived,How bydid
Myer
you get your start in retail design? my retail commissions increased. Before this, my work
JO NAGASAKA: It was late in 2010, when I designed had been mainly on small residential projects. I didn’t
and laneway life 42 Dion Lee: raw-edged urban glamour
Aēsop’s first store in Tokyo. It wasn’t a big project. change my style however – it was the clients, the brand
W O R D S Will Georgi
44 Sneakerboy’s phygital retail formula
I exploited the building’s original concrete structure owners, who changed their ideas about retail, I think
P H O T O S Rein Janssen and did the interior using 100-year-old wood from a partly due to the triple disaster in Japan in 2011.
46 Café culture, Melbourne styledemolished house and hardly any new material. I also
MixMix is a horizontal support system that consists of aluminium profiles with a wave effect. Shadow joints conceal the Invisible 6 is a support
The steam ovenwith
system is ofhidden
particular significance
technology. Glass shelves, front arms and brackets can be inserted directly into the system placed the office for Aēsop staff next door, divided How exactly have shops changed since those events?
supports for the merchandise carriers. for range
groove. The Invisible 6 P/L Gaggenau. It was
includes the firstpower
integrated company
rails,to
which enable an optimal network of all in-shop communication channels. from the store by a simple glass partition, triggering I feel they are becoming less opulent and pristine.
v
produce an appliance previously found shoppers’ curiosity and making the space dynamic. Today’s customers are attracted by spaces that are
only in professional kitchens in a size and That Aēsop store was the beginning. Other shop low-key, not flashy but honest. By which I mean, not
configuration suitable for domestic chefs. owners saw it and liked my attitude, and from then on immaculately designed to every last detail, which can
vitra.com vitra.com
20 Tokyo 21 Interview
Events
Frame advises trade fairs and other events
on how to drive traffic and add meaning.
For Living Interiors/IMM Cologne 2016 we
built and curated a pavilion showcasing
trends in floor and wall covering. At Orgatec
2016 we created an immersive experience
investigating the effect of moving images on
the wellbeing of office employees.
MILAN
IMM Frame conceived and curated the What’s the Matter? exhibition
At Living Interiors/IMM 2016, Frame was at Milan Design Week 2016. Teaming up with emerging designers
commissioned to construct an experiential trend and prominent brands, we provided a stage and media coverage
pavilion that showcased high-end flooring and for products investigating a phygital future.
wall coverings in a fresh and innovative light.
Frame-labelled events
THE GREAT
NINETY MINUTES OF FRAME INDOORS AWARD
Leading creators from a range of design Frame created The
disciplines discuss their work during Great Indoors Award
Ninety Minutes of Frame, a live version to honour spatial-
of the magazine. design excellence
on a global scale.
Dates & Figures The Frame editorial calendar 2017
ISSUE # 116 20 YEARS OF FRAME LAUNCHED AT MILAN DESIGN WEEK
ISSUE DATE EDITORIAL THEME REPORT BOOKING MATERIAL ON SALE
DEADLINE DEADLINE
Circulation Audience # 114 JAN/FEB 2017 EDUCATION SURFACES 01-11-2016 14-11-2016 01-01-2017
# 115 MAR/APR 2017 RETAIL KITCHENS 01-01-2017 16-01-2017 01-03-2017
CIRCULATION 35,000 TOP CREATIVE TALENTS # 116 MAY/JUN 2017 20 YEARS OF FRAME FURNITURE 01-03-2017 06-03-2017 01-05-2017
READERSHIP 90,000 LEADING-EDGE MANUFACTURERS # 117 JUL/AUG 2017 EVENTS LIGHTING 01-05-2017 08-05-2017 01-07-2017
FORWARD-THINKING CLIENTS # 118 SEP/OCT 2017 HOSPITALITY SANITARY 01-07-2017 17-07-2017 01-09-2017
Distribution # 119 NOV/DEC 2017 WORK OFFICE 01-09-2017 11-09-2017 01-11-2017
Readership
NEWSSTAND 47%
Our readers are constantly seeking new
SUBSCRIBERS 25% inspiration. They find in-depth information
CONTROLLED CIRCULATION 15% on trends and developments within the
international design industry in every
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Frame Publishers Laan der Hesperiden 68 1076 DX Amsterdam The Netherlands T + 31 20 423 3717 F + 31 20 428 0653 ACCOUNT MANAGERS Sarah Maisey sarahmaisey@frameweb.com T +31 20 4233 717 (952) Ed Smit ed@frameweb.com T +31 20 4233 717 (953) Baruch Pichowski baruch@frameweb.com T +31 20 4233 717 (955) AGENTS Italy Studio Mitos Michele Tosato michele@studiomitos.it T +39 0422 89 48 68 Turkey Titajans Dis Tanitim Ltd. Sti. Hilmi Zafer Erdem titajans@titajans.com T +90 212 257 76 66 frameweb.com
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