MEDIA INFORMATION 2021 - We help you grow your business - Fruchthandel Magazin
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MEDIA INFORMATION2021 We help you grow your business
2 4 . 0 4 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L
17 I 2020
Page 1 General information
Page 2/3 Editorial programme
Page 4 Advertising rates
Page 5 Advertising formats
Page 6 Special advertisements and formats
Page 7 Fruchthandel Branchen-Guide
FLANDERN: DIE VEILINGEN BEWÄHREN SICH
Page 8 Fruchthandel Specials: best in fresh / IN DER CORONA-KRISE
5,000th edition Preissteigerungen: Mahlzeiten zu Hause erhöhen
Konsum – Manche Produkte knapp am Markt
Page 9 Circulation and readership / Fruchthandel Awards
SPARGEL HEIDELBEEREN
Ohne Netzwerk geht Rapider Rückgang
Page 10 Fruchthandel Live: Events / Congresses
es nicht S. 27 der Selbstversorgung S. 30
Page 11 Fruchthandel Online and Newsmail
Founded in 1916, 106thyear of publication
Page 12 Contacts and foreign representations Over 4.000copies weekly with an average readership of 4.5readers per copy
Preferredtradepublication for 94%of readers
8.500registered Fruchthandel Newsmail subscribers
Morethan1,000industry expertsattend Fruchthandel Live events every year
Cooperation partner of FRUITLOGISTICA
Fruitnet is an international media company with headquarters in Düsseldorf, Germany and offices in London, Madrid,
Rome, Melbourne and Shanghai.
The focus of all Fruitnet’s different communication platforms is the international trade in fresh fruit and vegetables.
With some 60 permanent employees and a global network of correspondents and representatives, Fruitnet Media is the
leading source for information in this sector.
In addition to Fruchthandel Magazin, Fruitnet also publishes international magazines such as Eurofruit, Asiafruit, Asiafruit China,
Fresh Produce Journal and Produce Plus, as well as digital newsletters such as Fruchthandel Newsmail and Fruitnet Daily News.
Fruitnet also organises a large number of congresses worldwide, including the German Fruit and Vegetable Congress (DOGK),
the European Packaging Forum, the Global Berry Congress, the Global Tomato Congress, Asiafruit Congress,
Fresh Produce India and many more.
www.fruitnet.com
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Published weekly every Friday
• Print: Single copy price 6 €
Annual subscription Germany 260 €
Other countries 310 €
• • Digital subscription 230 €
Prices excl. VAT but including postage costs
www.fruchthandel.de
1
EDITORIAL PROGRAMME 2021
In German and English •
ISSUE SPECIAL PUBLICATION ADVERTISING CONGRESSES/ EDITORIAL In German and Italian •
CALENDAR WEEK PRINT RUN DATES DEADLINE EVENTS THEMES In German and Spanish •
1/2 12.1.21 5.1.21 • Smart horticulture
• Production technology: greenhouses and open field
• Cool chain management
3 22.1.21 12.1.21 • Soft fruit
• Grapes from overseas
• Sweet potatoes
4 29.1.21 19.1.21 • Quality assurance, laboratories
• Mangoes and papaya • Avocados • Apples and pears
• Niche products
5 5.2.21 26.1.21 BIOFACH 17-19.2 • Organic and fairtrade products
• CO2-free and climate-neutral trade and production
• Sorting and packing
6 12.2.21 2.2.21 • Fresh Convenience • Food-Service
7/8 23.2.21 16.2.21 GLOBAL TOMATO • Tomatoes
CONGRESS 16.3. • Lettuce
• Tropical melons • Strawberries from Spain
7/8 SPECIAL 5.000 23.2.21 10.2.21 FRUCHTHANDEL LIVE 2.-4.3. • Fresh Produce Meeting Italy - Germany •
9 SPECIAL 10.000 5.3.21 10.2.21 • 5,000th issue Future trends in production, trade and consumption (see page 8)
• Food service
10 12.3.21 2.3.21 • Soft fruit
• Asparagus
11 19.3.21 9.3.21 • Mushrooms
• New potatoes
12 26.3.21 16.3.21 • Digital technology, inventory management systems
• European greenhouse products (cucumbers, peppers, tomatoes, aubergines)
FRESKON 15-17.4 • Fresh produce from Greece13/14 9.4.21 30.3.21 • Bananas
15 8,000 16.4.21 7.4.21 FRUIT LOGISTICA 18-20.5 • FL SPECIAL Edition I
• Overseas products, exotics, specialities, New Zealand season start
• Packaging
• Organic and fairtrade products
15 8,000 16.4.21 6.4.21 • SPECIAL Netherlands Supplement to issue no. 15 •
16 8,000 23.4.21 13.4.21 FRUIT LOGISTICA 18-20.5 • FL SPECIAL Edition II
• Fresh products from Eastern Europe, Israel, North Africa, Austria,
Switzerland, Turkey, Greece, Cyprus, Scandinavia
• Logistics, cool chain management (ripening, cooling, storage technology)
• Digital technologies, inventory management systems
16 8,000 23.4.21 8.4.21 • SPECIAL Italy Supplement to issue no. 16 •
16 8,000 23.4.21 9.4.21 • SPECIAL France Supplement to issue no. 16 •
17/18 8,000 30.4.21 16.4.21 FRUIT LOGISTICA 18-20.5 • FL SPECIAL Edition III
• Seeds, crop protection, innovations
• Greenhouse, production, irrigation and harvesting technology
• German asparagus season
17/18 8,000 30.4.21 14.4.21 • SPECIAL Spain Supplement to issue no. 17/18 •
19 8,000 11.5.21 27.4.21 FRUIT LOGISTICA 18-20.5 • FL SPECIAL Edition IV
• Fresh produce from Germany • Fresh convenience
• Product safety and quality assurance, laboratories
• Melons from Almería, Spain
19 8,800 11.5.21 26.4.21 FRUIT LOGISTICA 18-20.5 • SPECIAL Flanders Supplement to issue no. 19
20/21 28.5.21 18.5.21 • Fruit Logistica review: Seeds and innovations
• Apples, pears and kiwis from New Zealand
22 4.6.21 25.5.21 • Fruit Logistica review: Logistics, packaging, machinery and technology
• European cherries
• Soft fruit
23 11.6.21 1.6.21 • Fruit Logistica review: Fresh products, fresh convenience
• Stone fruit from Spain • Summer fruit from France
• Fresh Partner Netherlands – Summer season
2EDITORIAL PROGRAMME 2021
In German and English •
ISSUE SPECIAL PUBLICATION ADVERTISING CONGRESSES/ EDITORIAL In German and Italian •
CALENDAR WEEK PRINT RUN DATES DEADLINE EVENTS THEMES In German and Spanish •
24 SPECIAL 7,000 18.6.21 8.6.21 EUROPEAN PACKAGING • European Packaging Forum
FORUM 24-25.6
25 25.6.21 15.6.21 • Southern Hemisphere • Flanders
• Melons from Murcia, Spain • Avocados
26 2.7.21 22.6.21 • Summer season in France
• Financial services and consulting
• Asian specialities from the Far East and Europe
27 9.7.21 29.6.21 • Pineapples • Summer fruit from Italy
28 16.7.21 6.7.21 • Germany – Summer season • Summer fruit from Spain
• Quality assurance, laboratories
29/30 30.7.21 20.7.21 • Salads, fresh herbs, garlic and spices
• Digital technology, inventory management systems
31/32 13.8.21 3.8.21 • Grapes and summer fruit from Southern Europe
• Greenhouses, production, irrigation and harvesting technology
• French plums
33 20.8.21 10.8.21 POTATO EUROPE • Mushrooms • Onions and potatoes
FLEVOLAND/NL 1-2.9 • Seed and variety development
• Recycling, cleaning, disposal
34 SPECIAL 7,000 27.8.21 17.8.21 ASIA FRUIT LOGISTICA • European apples and pears
35 3.9.21 24.8.21 • Fresh Partner Netherlands – Autumn season • Organic and fairtrade products
• Sustainability and social standards
36 SPECIAL 7,000 10.9.21 31.8.21 DOGK 13-14.9 • German Fruit & Vegetable Congress 2021
37 17.9.21 7.9.21 • Apples from France • Nuts and dried fruit (Season start)
• Soft fruit
FACHPACK 28-30.9 • Sorting and packing
38 24.9.21 14.9.21 • German Fruit & Vegetable Congress – Review • Autumn products from Flanders
• Tropical melons • Mangoes from Spain • Kaki39 1.10.21 21.9.21 FRUIT ATTRACTION 5-7.10 • Fruit Attraction 2021 •
• Cool chain management: ripening, cooling, storage technology, logistics, transport
40 8.10.21 28.9.21 • Germany – Autumn season • Canned and frozen products
41 15.10.21 5.10.21 ANUGA 9-13.10 • Fresh convenience •
• Autumn products from France
42 22.10.21 12.10.21 • Bananas • Nuts and dried fruit
43 29.10.21 19.10.21 • Italy – Autumn season • Brazil • Mangoes and papayas
44 5.11.21 26.10.21 • Avocados • Citrus and vegetables from Morocco
AGRITECHNICA 14-20.11 • Freshness Partner Netherlands – Autumn and Winter season
45 12.11.21 2.11.21 • Kiwis from Europe • Citrus from Spain
INTERPOMA, EXPOSE • Apples and pears from South Tyrol
46 19.11.21 9.11.21 • Salad from France • Pears
• Winter vegetables from Germany
47 SPECIAL 12,000 26.11.21
digital 25,000
26.10.21 • best in fresh 2022 (see page 8) •
48 3.12.21 23.11.21 • Citrus from the Mediterranean • Fruit and winter vegetables from Italy
• Apples and pears from Germany
49 10.12.21 3.11.21 • Exotics, melons and specialities • Financial services and management consultancy
50/51/52 17.12.21 7.12.21 • Review of the year 2021
Subject to change without notice. For the latest information go to www.fruchthandel.de/magazin/themenplan
2 9 . 0 2 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L
09 I 2020
LAST MINUTE BOOKINGS .....Contact +49-(0)211-99104-40 or anzeigen@fruchthandel.de
Would you like to place a last-minute advertisement just before we go to press?
Call or send us an e-mail, and we will do our best to help you!
Short-term bookings can be considered until the Tuesday before the official publication date.
AUSBAU DER FLÄCHEN FÜR AVOCADOS UND
BLAUBEEREN IN ÜBERSEE – LOGISTIK PROFITIERT
Fresh Produce Forum: Kann die Bananenindustrie
However, the number of last-minute bookings we can accept is limited and it may not be possible to guarantee specific positions.
eine neue Business-Ära einleiten? – Sie muss!
ZESPRI CORONAVIRUS
Neuer Look nach Weltweite
22 Jahren S. 20 Sorge geht um S. 6
3ADVERTISING PRICES 2021
FORMAT B/W 2-COLOURS 3-COLOURS FULL COLOUR DISCOUNTS FREQUENCY VOLUME
1/1 page 1,840 € 2,250 € 2,660 € 3,045 € 2 pages 5% 3 adverts 3%
2/3 page 1,270 € 1,680 € 2,090 € 2,485 € 4 pages 10% 5 adverts 5%
1/2 page 970 € 1,220 € 1,470 € 1,710 € 6 pages 15% 8 adverts 8%
1/3 page 710 € 950 € 1,195 € 1,435 € 10 pages 20% 10 adverts 10%
1/4 page 530 € 765 € 1,005 € 1,235 € 20 pages 25% 20 adverts 20%
1/6 page 370 € 535 € 705 € 870 € Discounts apply to orders placed within 12 months of the publication of the
1/8 page 270 € 410 € 545 € 660 € first advertisement. Advertisements in the Fruchthandel Branchen-Guide and in
1/12 page 225 € 335 € 450 € 510 € Fruchthandel Specials are included for discount purposes.
Agency commission 15% (proof of agency status required)
Back cover 3,320 €
Inside front/inside back cover 3,190 €
All prices excl. VAT
TECHNICAL DATA
0 4 . 0 9 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L
36 I 2020
• Magazine format: DIN A4. For advertisement formats please see the next page.
• Printing process: Sheet-fed offset, colours according to Euroskala DIN 16539,
colour profile ISO Coated v2 (ECI)
ESSEN IST DAS NEUE POP – TRENDFORSCHERIN
HANNI RÜTZLER SPRICHT AUF DEM DOGK 2020
Argentinien: EU-Importverbot für
Citrusfrüchte trifft Produzenten und Exporteure hart • Printing material: High-resolution 300dpi data (PDF/X-3:2002 or higher) with
embedded fonts. Images in CMYK mode (no RGB).
• Data transfer to anzeigen@fruchthandel.de
DORF
19 DÜSSEL
16. | 17.09.20
ions- und
Networking
Veranstaltung
für
Obst & Gemüse
Informat tte von frischem
Deutschlands
Wertschöpfungske
die gesamte
KÖLLA GRUPPE LANDGARD
Frische Ideen und eine Florian Hinrichs stärkt
lange Tradition S. 14 O+G-Sparte S. 35ADVERTORIALS SPECIAL CONDITIONS FOR JOB VACANCY AND “SMALL ADS”
Text and photos supplied by the customer will be checked and • All prices are based on the basic b/w price, even for colour advertisements
curated by the editorial team. Design is carried out by us according • 75% discount on the b/w price for private job advertisements (Jobs Wanted)
to standard layouts. Sample pages can be provided on request. • Additional online publication is included: 1 week in Fruchthandel Newsmail,
1 week on the Fruchthandel homepage. For job advertisements a further 8 weeks
• 2 pages 3,050 € in the online Job Market
• 1 page 2,050 € • Box numbers for anonymous advertisements if required
• 1/2 page 1,420 € • Exclusive online publication for job advertisements:
Flat rate for commercial job offers 400 €
Flat rate for private job applications 25 €
THE NEW FRUCHTHANDEL APP
PRINT + DIGITAL – one single advertisement booking, two different media channels
2 9 . 0 5 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L
21-22 I 2020
2 9 . 0 5 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L
21-22 I 2020
2 9 . 0 5 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L
21-22 I 2020
The Fruchthandel app presents all magazine content
on mobile, tablet or desktop.
2 9 . 0 5 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L
21-22 I 2020
All advertisements for the print edition are included
KIRSCHEN: WITTERUNG HAT ERHEBLICHE automatically in the digital publications at no extra charge.
AUSWIRKUNGEN AUF DIE SAISON IN EUROPA
KIRSCHEN: WITTERUNG HAT ERHEBLICHE
GFI: „In der Krise wird die Bedeutung der Großmärkte AUSWIRKUNGEN AUF DIE SAISON IN EUROPA
GFI: „In der Krise wird die Bedeutung der Großmärkte
für die Lebensmittelversorgung besonders deutlich“ für die Lebensmittelversorgung besonders deutlich“
KIRSCHEN: WITTERUNG HAT ERHEBLICHE
AUSWIRKUNGEN AUF DIE SAISON IN EUROPA
Download
GFI: „In der Krise wird die Bedeutung der Großmärkte
DFHV-INTERVIEW CONVENIENCE für die Lebensmittelversorgung besonders deutlich“
Corona und Fresh Cut
die Folgen S. 8 unter Druck S. 19
DFHV-INTERVIEW CONVENIENCE DFHV-INTERVIEW
Corona und
CONVENIENCE
Fresh Cut
die Folgen S. 8 unter Druck S. 19
Corona und Fresh Cut
die Folgen S. 8 unter Druck S. 19
KIRSCHEN: WITTERUNG HAT ERHEBLICHE
AUSWIRKUNGEN AUF DIE SAISON IN EUROPA
GFI: „In der Krise wird die Bedeutung der Großmärkte
für die Lebensmittelversorgung besonders deutlich“
4
DFHV-INTERVIEW CONVENIENCE
Corona und Fresh Cut
die Folgen S. 8 unter Druck S. 19ADVERTISEMENT FORMATS 2021
FORMATS
b/w 1,840 Euro b/w 1,270 Euro b/w 970 Euro b/w 970 Euro b/w 970 Euro
2-c. 2,250 Euro 2-c 1,680 Euro 2-c 1,220 Euro 2-c 1,220 Euro 2-c 1,220 Euro
3-c 2,660 Euro 3-c 2,090 Euro 3-c 1,470 Euro 3-c 1,470 Euro 3-c 1,470 Euro
4-c 3,045 Euro 4-c 2,485 Euro 4-c 1,710 Euro 4-c 1,710 Euro 4-c 1,710 Euro
1/1 PAGE 2/3 VERTICAL 1/2 CORNER 1/2 VERTICAL 1/2 HORIZ.
Type area 180 x 262 mm Type area 127 x 262 mm Type area 127 x 176 mm Type area 100 x 262 mm Type area 180 x 126 mm
Bleed 210 x 297 mm Bleed 142 x 297 mm Bleed 142 x 196 mm Bleed 115 x 267 mm Bleed 210 x 146 mm
+4 mm trim on all sides +4 mm trim on all sides +4 mm trim on all sides +4 mm trim on all sides +4 mm trim on all sides
b/w 710 Euro b/w 710 Euro b/w 710 Euro b/w 530 Euro b/w 530 Euro
2-c. 950 Euro 2-c 950 Euro 2-c 950 Euro 2-c 765 Euro 2-c 765 Euro
3-c 1,195 Euro 3-c 1,195 Euro 3-c 1,195 Euro 3-c 1,005 Euro 3-c 1,005 Euro
4-c 1,435 Euro 4-c 1,435 Euro 4-c 1,435 Euro 4-c 1,235 Euro 4-c 1,235 Euro
1/3 CORNER 1/3 VERTICAL 1/3 HORIZ. 1/4 CORNER VERT. 1/4 HORIZ.
Type area 127 x 126 mm Type area 74 x 262 mm Type area 180 x 89 mm Type area 100 x 126 mm Type area 180 x 66 mm
Bleed 142 x 146 mm Bleed 89 x 297 mm Bleed 210 x 109 mm Bleed 115 x 146 mm Bleed 210 x 86 mm
+4 mm trim on all sides +4 mm trim on all sides +4 mm trim on all sides +4 mm trim on all sides +4 mm trim on all sidesb/w 530 Euro b/w 530 Euro b/w 370 Euro b/w 370 Euro b/w 370 Euro
2-c 765 Euro 2-c 765 Euro 2-c 535 Euro 2-c 535 Euro 2-c. 535 Euro
3-c 1,005 Euro 3-c 1,005 Euro 3-c 705 Euro 3-c 705 Euro 3-c 705 Euro
4-c 1,235 Euro 4-c 1,235 Euro 4-c 870 Euro 4-c 870 Euro 4-c 870 Euro
1/4 CORNER HORIZ. 1/4 VERTICAL 1/6 CORNER VERT. 1/6 HORIZ. 1/6 CORNER HORIZ.
Type area 127 x 89 mm Type area 48 x 262 mm Type area 74 x 126 mm Type area 180 x 43 mm Type area 127 x 66 mm
Bleed 142 x 109 mm Bleed 63 x 297 mm
+4 mm trim on all sides +4 mm trim on all sides
b/w 270 Euro b/w 270 Euro b/w 270 Euro b/w 225 Euro
2-c 410 Euro 2-c 410 Euro 2-c 410 Euro 2-c 335 Euro
3-c 545 Euro 3-c 545 Euro 3-c 545 Euro 3-c 450 Euro
4-c 660 Euro 4-c 660 Euro 4-c 660 Euro 4-c 510 Euro
1/8 CORNER VERT. 1/8 HORIZ. 1/8 CORNER HORIZ. 1/12 VERTICAL
Type area 48 x 126 mm Type area 180 x 31 mm Type area 127 x 43 mm Type area 48 x 89 mm
5SPECIAL ADVERTISING FOMATS
Extra advertising page, folded from front cover to inside of magazine. Total of 3 pages for advertising – inside front cover plus front and back of fold-out
page. Format of fold-out page: 203 x 297 (pages 1 and 2) each. Inside cover page 208 x 297 mm (page 3). Please add 4 mm bleed on all sides. The cover
GATEFOLD INHALT
(paper weight 170 g) must be produced in advance. Please provide print materials/data 3 days before the official advertising deadline.
Price 5,400 € (total for the 3 pages) plus 900 € technical costs. Total price 6,300 € (basis for agency commission is 5,400 €).
TIT EL Altar foldout on front cover. Side advertisement elements can be folded out from the middle to the right and left disclosing full-page advertisement behind.
FRENCH-COVER
Total advertising space 2 pages (1/2 + 1/1 + 1/2). Format 1/2 pages: 105 x 297 mm each. Format 1/1 page 208 x 297 mm. Add 4 mm bleed on all sides.
Price 4,400 € (total for the 2 pages) plus 1,400 € technical costs. Total price 5,800 € (basis for agency commission is 4,400 €).
Triangular advertisement placed in the bottom right-hand corner of the front cover
PAGE CORNER
Format 80 x 80 mm plus 4 mm bleed at bottom and right
FRONT COVER
Price 1,630 €
Triangular advertisement placed in the bottom right-hand corner of a right-hand inside page
PAGE CORNER Format 115 x 115 mm plus 4 mm bleed at bottom and right
INSIDE MAGAZINE
Price 1,230 €
Fold-over corner, placed top right on a page. The advertising area of the opened dog-ear is square. The closed dog-ear becomes a triangle when folded
DOG-EAR
downwards. Square format 115 x 115 mm, triangle format 115 x 115 x 163 mm (diagonal). Please add 4 mm bleed on all sides.
CORNER
Price 1,900 € plus 700 € technical costs. Total price 2,600 € (basis for agency commission is 1,900 €).
L-SHAPED
Format 63 mm or 210 mm wide and 297 mm or 86 mm high, plus 4 mm bleed on outside edges
ADVERTISEMENT
Price 1,900 €
STRIP Format 210 x 86 mm plus 4 mm bleed left and right
Placed in the centre of the page, enclosed top and bottom by editorial content
ADVERTISEMENT
Price 1,500 €SPECIAL ADVERTISING FORMATS
LOOSE INSERTS Maximum format 205 x 294 mm, 50 g. Heavier paper weight: prices on request.
Price per 1,000 copies 500 €. Total price for 4,200 copies 2,100 €. Limited insertion possible.
Please deliver as folded 4-page document in DIN A4 format with 5 mm extra bleed, plus 8 mm prefold. Placement in centre of magazine
BOUND INSERTS or between other pages so that 2 pages are placed in front half of magazine and 2 pages in back half. More than 4 pages: prices on request.
Price per 1,000 copies 750 € for a 4-page bound insert. Placement in the centre of the magazine.
Weight up to 30 g, thickness up to 2 mm, glued onto an advertisement. Other weights/thicknesses: prices on request.
* POST CARD/ Price 900 € plus technical costs. Total price 1,100 € plus price of the carrier advertisement with minimum format 1/2 page
BOOKLET/STICKERS
(basis for agency commission 900 € plus price of carrier advertisement).
Placed centrally on a page or protruding at the top edge. Post-it adhesive notes can give the impression of a real bookmark with a handwritten appearance.
* POST-IT They must be supplied ready-printed.
ADHESIVE NOTES Price when placed on an advertisement: 900 € plus 1,100 € technical costs, plus price of the carrier advertisement with minimum format 1/2 page
(basis for agency commission 900 € plus price of the carrier advertisement).
Price when placed on an editorial page: € 1,900 plus € 1,100 technical costs (basis for agency commission is € 1,900).
Printed strip of paper which can either enclose the entire magazine or have the two ends fixed with 2 adhesive dots on a specific double page inside
* COVER WRAPPER the magazine. Format for a complete wrapper 46 cm wide x 8–12 cm high. Format when fixed inside the magazine: 56 cm wide x 8–12 cm high.
The wrapper must be pre-produced with data delivery or pre-printed delivery 5 days before the normal advertising deadline.
Price 2,000 € plus 1,400 € technical costs, plus optional printing costs (4/0-colour 1,790 €) plus optional cutting die for special formats such
as an arrow etc. (prices for cutting die on request).
Total price including printing 5,190 €, excluding printing 3,400 € (basis for agency commission in both cases is 2,000 €).
IMPORTANT NOTES Prices for special advertising formats marked * are calculated on the basis of normal circulation of 4,200 copies. Larger print runs (see Editorial Programme): price on request.
• Please send copies of intended print materials/data before production for technical checks. We will be happy to provide you with a printing quotation on request.
• Special advertising formats are not subject to discounts.
6THE BUSINESS GUIDE FOR THE FRESH PRODUCE INDUSTRY
The Fruchthandel Branchen-Guide has been the standard reference work for the fresh produce industry for the last 67 years. This key reference work of business addresses
and other useful information is carefully revised and updated each year. German trading companies and trade organisations are comprehensively represented. There are also
entries for leading companies and organisations from Austria, Belgium, Switzerland and the Netherlands. Address and contact details are provided in the following categories:
• Food retail organisations in Germany
• Fresh produce wholesale markets
• Fresh produce traders
• Seed providers
• Technology suppliers
• Transport and logistic service providers
2021
• Other service providers 2021
• Official institutions and associations
The “Fresh produce” section also includes a product group directory which provides information on
the key products in each supplier’s product portfolio.
Print run 5,500 copies
All subscribers to Fruchthandel Magazin receive the annual Branchen-Guide as part of
their paid annual subscription.
Price 64.50 € plus shipping and VAT
Publication date December 2021, advertising deadline 1 September 2021
A standard company entry is free of charge (company name, address, telephone, e-mail, web address)
Company logo 90 € placed with the company entry BG_Titel_2021_RZ.indd 1-2 21.07.20 14:03
Premium entry 250 € including logo and 150 characters of additional text
Footer bar 1,990 € (strip advertisement at the foot of each page in 125 x 5 mm format) for placement on 100 pages
Bookmarker 1,500 € (excluding production costs)FORMATS TYPE AREA BLEED BLACK/WHITE 2-COLOURS 3-COLOURS FULL COLOUR
width x height + 4 mm per outer edge
1/1 page 125 x 208 163 x 233 1,840 € 2,250 € 2,660 € 3,045 €
2/3 page horiz. 3 columns 125 x 124 163 x 135 1,270 € 1,680 € 2,090 € 2,485 €
2/3 page vert. 2 columns 80 x 208 99 x 233
1/2 page horiz. 3 columns 125 x 92 163 x 103 970 € 1,220 € 1,470 € 1,710 €
1/2 page vert. 2 columns 80 x 135 99 x 146
1/3 page horiz. 3 columns 125 x 62 163 x 73 710 € 950 € 1.195 € 1,435 €
1/3 page vert. 2 columns 80 x 92 99 x 103
1/3 page vert. 1 column 36 x 208 54.5 x 233
1/4 page horiz. 3 columns 125 x 45 163 x 56 530 € 765 € 1,005 € 1,235 €
1/4 page horiz. 2 columns 80 x 62 99 x 73
1/4 page vert. 1 column 36 x 135 54.5 x 146
1/6 page horiz. 3 columns 125 x 33 370 € 535 € 705 € 870 €
1/6 page horiz. 2 columns 80 x 45
1/6 page vert. 1 column 36 x 92
1/8 page horiz. 3 columns 125 x 22 270 € 410 € 545 € 660 €
1/8 page horiz. 2 columns 80 x 33
1/8 page vert. ““ 1 column 36 x 62
1/12 page vert. 1 column 36 x 45 225 € 335 € 450 € 510 €
Back cover 125 x 208 163 x 233 3,320 €
Inside front/inside back cover 125 x 208 163 x 233 3,190 €
Active area of the advertisement should be at least 15 mm from the centrefold and 6 mm from the outer edges All prices excl. VAT
7PUBLICATION DATE 26 NOVEMBER 2021 / ADVERTISING DEADLINE 26 OCTOBER 2021 ADVERTISING OPPORTUNITIES
• BRAND PROFILE
Profile in standard layout (logo, text, colour photos,
contact details)
best in fresh… 1 language, either German or English:
...the annual Fruchthandel Special publication 1/1 page 2,050 €, 2/1 page 3,050 €
for brands and brand concepts 2 languages, German and English:
...delivered to a total of 12,000 subscribers of 2 x 1/1 page 3,050 €, 2 x 2/1 page 4,070 €
Fruchthandel Magazin and Eurofruit, as well
as being distributed digitally online to 25,000 • INTERVIEW
subscribers of Fruchthandel Newsmail and Standard interview format with 5 questions/answers,
Fruitnet Daily News picture of the interview partner, logo and contact details
1 language, either German or English:
1/1 page 2,050 €
2 languages, German and English:
best in fresh 2 x 1/1 page 3,050 €
will be published in 2021 in its 13th edition.
• PORTRAIT
More than 300 companies have so far used Short presentation of new products, new concepts,
best in fresh to show they are one of the new packaging, new technical solutions etc.
leading brands and companies in the inter- 1 language, either German or English:
national fresh produce business.
1/4 page 910 €, 1/2 page 1,420 €, 1/1 page 2,050 €
2 languages, German and English:
2 x 1/4 page 1,420 €, 2 x 1/2 page 2,050 €
2 x 1/1 page 3,050 €PUBLICATION DATE 5. MARCH 2021 / ADVERTISING DEADLINE 10. FEBRUARY 2021
F R U I T N E T M E D I A I N T E R N AT I O N A L
17.04.2020
15/16 I 2020
MAGAZIN Fruchthandel Magazin was founded in 1916. In 2016, we published our 100th anniversary issue looking back
on 100 years of the fresh produce trade – with reports on the most important historical milestones and on the key
Die Erfahrungen aus der Vergangenheit sind die
companies and people in the industry. The publication was extremely popular and led to a large number of supplemen-
WEGWEISER IN DIE ZUKUNFT tary orders.
In 2021, we celebrate another major anniversary, the 5,000th issue of Fruchthandel Magazin.
With this special publication, we will be looking at the current state of the fresh produce business as well as looking
ahead to see what the future will bring.
Die 5.000ste
AUSGABE Our 5,000th issue…
...looks to the future, focusing on the key driving forces and megatrends as signposts for the future
...will be sent to regular subscribers of Fruchthandel Magazin as well as to all the as well as to all the leading names
in the food retail sector, with a total circulation of 10,000 copies
blickt nach vorne – beleuchtet die Megatrends
– zeigt Perspektiven auf –
ADVERTORIALS
Text and photos supplied by the customer will be
checked and curated by the editorial team. Design is
carried out by us according to standard layouts.
Sample pages can be provided on request.
• 2 pages 3,050 €
ALL FRUCHTHANDEL SPECIALS OFFER A VARIETY OF FLEXIBLE ADVERTISING OPPORTUNITES • 1 page 2,050 €
• advertorials • 1/2 page 1,420 €
• classic advertising formats – all at our usual advertising prices despite the much larger • 1/4 page 910 €
circulation (see page 4)
8CIRCULATION AND READERSHIP
CIRCULATION > 4.5 readers per copy
• Print run 4,200 copies
• Distributed circulation 3,997 copies
Please note: Some issues are produced in significantly higher print runs (for distribution at trade fairs 1 8 . 0 4 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L
and congresses, special issues with additional extended circulation) 15-16 I 2020
For further information, please see the Editorial Programme
READERSHIP > 1/3 are readers from
• Food retail organisations supermarket organisations
• Fresh produce trade
• Importers
• Exporters
• Producers and producer organisations
• Packers and packaging suppliers
• Service suppliers for quality assurance, food safety,
handling, cooling and storage CORONA BEDEUTET EINE NEUE DEFINITION
UND STELLT BISHERIGE STRUKTUREN IN FRAGE
• Transport and logistics
• Technology
Niederlande: Freier Warenverkehr von
grundlegender Bedeutung für die Lebensmittelversorgung
• Official institutions and associations
SÜDAFRIKA
Trotz Notstand laufen
LIMETTEN
Kräftiges Wachstum
>
Exporte weiter S. 16 bei Bio-Ware S. 28
READERSHIP STRUCTURE 3/4 of our readers are
• Germany 72.4 % from Germany
• Outside Germany 27.6 %
Our international circulation is focused mainly on the Netherlands, Austria, Switzerland, Italy and Belgium.CONCEPT AND ORGANISATION CONCEPT AND ORGANISATION
• The entire retail organization as a whole is recognized for • The best individual supermarket outlets are
its performance, not just an individual supermarket outlet recognized for excellence
• 3–4 categories • 5 national categories plus regional and special prizes
• Award determined by a consumer survey carried out in • Jury Prize – advance application required
cooperation with GfK, with 9,000 households from the • Award ceremony in Baden-Baden in May
GfK Household Panel surveyed directly after shopping • Prizes awarded in cooperation with
“Rundschau für den Lebensmittelhandel“
Service package for sponsors
• Company logo in all award advertisements and online Service package for sponsors
publicity • Company logo in award advertisements,
• Editorial participation in publications on industry topics press releases, award certificates
and the Retail Award itself (e.g. interviews and statements • Presentation of the sponsors on the rundschau.de
from sponsors) and fruchthandel.de websites
• Sponsors named in all press releases and in communication • Active participation in the competition as
with the winners a jury member
• Preferential participation at the award ceremony • Mention of sponsors in communications
(seating with the winners, press photos) with the winners
• Participation in the “Düsseldorfer Runde”, a discussion panel • Participation at the award ceremony
between sponsors and the winners • On request, personal participation on stage
• Special conditions for print advertisements/banner advertising at the award ceremony
on the occasion of the award ceremony (“Congratulations ...”)
• On request, personal participation in the award ceremony on stage Annual price for complete sponsorship package
• 10,495 € excl. VAT
Annual price for complete sponsorship package
• 8,500 € excl. VAT
• Strictly limited to a maximum of 5 sponsors per year
9After so many video conferences and virtual meetings, everyone is now eagerly waiting to finally meet up in person again.
Digital contacts are, and remain, indisputably important, but they cannot replace valuable face-to-face contact. We are therefore
16. | 17.09.2019 DÜSSELDORF
doing everything we can to provide opportunities for personal networking and the active exchange of information again in 2021. 13 –14 SEPTEMBER 2021
SPONSORING BRONZE SILVER GOLD PLATINUM
CONGRESS CENTRE
DÜSSELDORF
Logo display in the official programme in print and online √ √ √ √
• The industry event for the fresh
Logo display on dogkongress.de with hyperlink √ √ √ √
produce sector in Germany for
Logo display in the DOGK app √ √ √ √ the last 11 years
• Over 550 participants in 2019,
Logo presence on site at the event √ √ √ √ with 220 participants in the
Corona year 2020
1 free delegate pass worth 795 € √ • Large proportion of leading repre-
2 free delegate passes worth 1,590 € sentatives from supermarket
√
retail organisations
3 free delegate passes 2,385 € √ √ • Market analyses from industry
experts, visionary presentations
Short company profile online (max. 280 characters and spaces) √ √ √ from opinion leaders and trend-
setters, lively panel discussions –
Company presentation available for download in the DOGK app √ √ √ both live and online
Company presentation for download online as a follow-up to the DOGK √ √ √ • Ideal informal networking opportuni-
ty at the get-together on the eve of
Presentation area of 6 m2 in the exhibition area √ √ the event
Company excursion √ CO-ORGANISERS
AMI Agrarmarkt Informations-GmbH
Price excl. VAT 2,200 € 3,300 € 6,600 € 7,700 € and GS1 GERMANY
IMPORTANT Please send all necessary logos/data immediately on booking to events@ fruchthandel.de. DELEGATE FEE
Please provide your company contact information including e-mail and web address, your company logo as a vector graphic and, 595 € for early bookers until 7.7,
for all packages except Bronze, a brief company profile in German and English (max. 280 characters and spaces). 795 € after 7.7The 2020 European Packaging Forum was unfortunately cancelled as a result of the Corona pandemic.
It is now back on the programme for 2021, as packaging and packaging reduction continue to represent key issues for trade
and consumers alike.
EUROPEAN
SPONSORING BRONZE SILVER GOLD PACKAGING FORUM
Logo display in the official programme in print and online √ √ √
24–25 JUNE 2021
Logo display on fruchthandel.de/packagingforum with hyperlink √ √ √ HOTEL NIKKO, DÜSSELDORF
Logo presence on site at the event √ √ √
• More than 200 participants at the
1 free delegate pass worth 695 € √ premiere event in 2019
• Key presentations from leading industry
2 free delegate passes worth 1,390 € √ experts
• Comprehensive overview of current
3 free delegate passes worth 2,085 € √ developments in the sector with an
Company presentation/product information in German and English in the official programme outlook on future trends
√ √
• Ideal informal networking opportunity at
Provision of a presentation area of 6 m2 √ the get-together on the eve of the event
Price excl. VAT 1,950 € 2,950 € 4,500 €
CO-ORGANISER
IMPORTANT AMI Agrarmarkt Informations-GmbH
Please send all necessary print materials/data immediately after booking your sponsorship package to
events@fruchthandel.de. Please provide your company logo as a vector graphic. DELEGATE FEE
For all packages except Bronze, please also provide a brief company profile in German and English (max. 280 characters 595 € for early bookers until 26.4,
and spaces) as well as your company contact information including e-mail and web address. 695 € after 26.4
SPONSORS RECEIVE A 25% DISCOUNT ON ADVERTISEMENTS IN THE CONGRESS SPECIALS PUBLISHED IMMEDIATELY BEFORE THE EVENTS
10•
FRUCHTHANDEL NEWSMAIL
2
...Fresh industry news from Germany and all over the rest of the world – compact, competent,
free of charge
...Sent Monday to Friday by e-mail to 8,500 subscribers •
7
FRUCHTHANDEL ONLINE
...12,000 visitors/48,000 visits to www.fruchthandel.de
•
5
BANNER SIZE IN PIXELS FH-ONLINE FH-NEWSMAIL COMBI-PRICE
••
WIDTH X HEIGHT PRICE PER WEEK
1 Leaderboard Online 728 x 90 350 €
•
2 Leaderboard Newsmail 630 x 100 440 € 632 € 1
••
3 Peel-off-banner
4 Standard banner
400 x 400
468 x 100
470 €
240 € 300 € 432 €
• •
8
••
5
5 Standard banner double format 468 x 200 370 € 465 € 668 €
6 Content ad 300 x 250 300 €
••
7 Square button 140 x 140 125 € 150 € 220 €
•
BANNER
NEWSMAIL
•
6
8 Skyscraper 120 x 600 335 € 4
•
•
BANNER
9
NEWSMAIL
9 Square button XS 120 x 120 95 € BANNER
•
NEWSMAIL
7
DISCOUNTS
• 4 weeks 3% • 20 weeks 10%
• 10 weeks 5% • 52 weeks 50%SPECIAL ADVERTISING FORMATS WHAT ELSE YOU NEED TO KNOW
• Integration of a video link, including the publication of the link (to a video on your website or • Fruchthandel Online: Standard banners appear only
YouTube) 1 x in Fruchthandel Newsmail, 1 week on Fruchthandel Online (2nd column) and on the homepage. All other banners are published on
8 weeks in the Fruchthandel Mediathek 390 € all pages of the website.
• Sponsored posts/advertorials with 1,800 characters and spaces plus 1 photo 500 € • With the exception of the Skyscraper, all banners are
• Stand-alone newsletter with individualised, exclusive content, sent to all Fruchthandel also displayed on tablets and smartphones
Newsmail subscribers (maximum width 630 pixels, length flexible) 3,350 € • Exclusive placements with no rotation, constant visibility
of the banner is therefore guaranteed
• We use banner software which has the advantage that
the publication of the banners cannot be suppressed by
the recipient. The disadvantage of this is that click
statistics cannot unfortunately be generated automatic-
ally. We recommend therefore that you “tag” the banners
so that you can carry out click evaluations yourself
TECHNICAL DATA using Google Analytics.
• Data to be supplied by Thursday of the previous week to anzeigen@fruchthandel.de • Special conditions for Job Vacancy advertisements:
• Data formats: JPG, PNG or GIF files, max. 70 KB Flat rate for commercial job offers 400 €
Please note that in the case of animated banners for Newsmail, all essential information For private job applications 25 €
should be included in the 1st image frame as some mail applications such as Outlook Publication: 1 week Newsmail
suppress further animations by default. 1 week fruchthandel.de
• We would be happy to assist you with the design of banners: 8 weeks in the online Job Market
Price 100 € for animated banners, 70 € for static banners (not subject to discount or
agency commission)
11CONTACTS
FRUITNET MEDIA INTERNATIONAL GMBH
Lindemannstraße 12
40237 Düsseldorf
Germany
Tel. +49-(0)211-99104-0
MANAGEMENT MANAGEMENT PUBLISHER Fax +49-(0)211-663162
Ulrike Niggemann Chris White H. Günter Schweinsberg info@fruchthandel.de
Tel +49-(0)211-9 91 04-25 Tel +44-(0)20-7501 3710 Tel +49-(0)211-9 91 04-0
un@fruchthandel.de chris@fruitnet.com gs@fruchthandel.de
ADVERTISING MANAGER DEPUTY ADVERT. MANAGER ADVERTISING EXECUTIVE ADVERTISING EXECUTIVE ADVERT. ADMINISTRATION
Hans-Joachim Fuhrmann Helmut Peskes Panagiotis Chrissovergis Gabi Höhle Christian Hollenbeck
Tel +49-(0)211-9 91 04-20 Tel +49-(0)211-9 91 04-19 Tel +49-(0)211-9 91 04-29 Tel +49-(0)211-9 91 04-31 Tel +49-(0)211-9 91 04-18
fu@fruchthandel.de hp@fruchthandel.de pc@fruchthandel.de gh@fruchthandel.de ch@fruchthandel.de
EDITOR IN CHIEF DEPUTY EDITOR IN CHIEF DUTY EDITOR ONLINE EDITORIAL EDITORIAL
Gabriele Bastian Michael Schotten Nadine Schotten Christine Weiser Stephanie Zaar
Tel +49-(0)211-9 91 04-21 Tel +49-(0)211-9 91 04-16 Tel +49-(0)211-9 91 04-28 Tel +49-(0)211-9 91 04-27 Tel +49-(0)211-9 91 04-17
ba@fruchthandel.de ms@fruchthandel.de nsc@fruchthandel.de cw@fruchthandel.de sz@fruchthandel.deEVENTS + AWARDS EVENTS + AWARDS SUBSCRIPTIONS/ PROJECT MANAGEMENT LAYOUT
Kaasten Reh Sabine Reh DISTRIBUTION MARKETING Anna K. Schweinsberg
(Head of Division) (Project Management) Ingrid Bergmeister Tünde Horvath (Rome, Italy)
Tel +49-(0)211-9 91 04-10 Tel +49-(0)211-9 91 04-26 Tel +49-(0)211-9 91 04-12 Tel +49-(0)211-9 91 04-11 Tel +39-06-30 31 64 45
kr@fruchthandel.de sr@fruchthandel.de ib@fruchthandel.de th@fruchthandel.de akschweinsberg@libero.it
FOREIGN CORRESPONDENTS
Irmelin Egelhoff Daphne Schmidt Carla Buono Giordano Giardi
FRANCE SPAIN ITALY
c/o Fruitnet Media Agronoticias- NCX Drahhorad srl
International GmbH Marketing-Espana Via Provinciale
Lindemannstr. 12 SL Dr. Portolés 55 Vignola-Sassuolo 315/1
40237 Düsseldorf, 12190 Borriol/Castellón, 41057 Spilamberto/Modena,
Germany Spain Italy
Tel. +49-(0)211-9 91 04 45 Tel. +34-(0)964-32 11 55 Tel. +39-059-7 86 38 63
Riccardo Marinelli
Mobil +49-(0)179-7 07 27 64 Mobil +34-(0)649-068 110 Fax +39-059-7 86 38 68
Fax +49-(0)211-6 91 17 46 daphne@agronoticias.es media@ncx.it
irmelin.egelhoff@t-online.de
12You can also read
