MEDIA INFORMATION 2017 - Totem
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MEDIA INFORMATION 2017
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FORT MCMURRAY
GRANDE PRAIRIE
EDMONTON
CALGARY GANDER
VANCOUVER SASKATOON DEER LAKE
VICTORIA CANADA ST. JOHN’S
SEPT-ÎLES
KELOWNA
REGINA BAGOTVILLE
STEPHENVILLE
WINNIPEG VAL D’OR MONCTON CHARLOTTETOWN
FREDERICTON
THUNDER BAY ´
QUEBEC SAINT JOHN
NORTH BAY
HALIFAX
SUDBURY OTTAWA MONTREAL
SAULT STE. MARIE
TORONTO
KITCHENER
HAMILTON
LONDON
WINDSOR
USA
*COLUMBUS
*NEWARK
*NEW YORK
*WASHINGTON/
BALTIMORE
LAS VEGAS
*CINCINNATI *RICHMOND
*NASHVILLE
*RALEIGH-DURHAM
*MEMPHIS
*ATLANTA
*CHARLOTTE
*BIRMINGHAM
ORLANDO
GRAND
BAHAMA
*NEW ORLEANS ISLAND
ST. PETERSBURG
FT. LAUDERDALE
MAZATLAN NASSAU
LOS CABOS MEXICO
HOLGUIN
VARADERO
PUNTA CANA
PUERTO VALLARTA/ CANCUN/ CUBA PUERTO ST. MAARTEN
RIVIERA NAYARIT RIVIERA MAYA PLATA LA ROMANA
MANZANILLO COZUMEL SANTA CLARA SANTIAGO
CAYO COCO DE CUBA
MONTEGO BAY DOMINICAN REPUBLIC
IXTAPA CAMAGUEY
MANZANILLO JAMAICA
ACAPULCO DE CUBA
HUATULCO LA CEIBA ROATAN C a r i b b e a n S e a
HONDURAS
ARUBA
CURAÇAO
PANAMA
CARTAGENA
LIBERIA PANAMA CITY
COSTA RICA
Sunwing Travel Group is Canada’s COLUMBIA
fastest growing and most successful
integrated travel company comprising
the largest Tour Operator in
The largest
Canada, a leisure airline, a national vertically integrated
retail travel agency chain, a Hotel It is our pleasure to offer you prime
Management Company and a advertising opportunity to reach travel company
Destination Management Company. Sunwing’s clients in the ultimate
“captive setting” at 41,000 feet!
in North America
Sunwing Airlines, known for its
Champagne Service is Canada’s Premier We look forward to advertising your
with over 2 billion
leisure airline providing comfortable and product or service on board the in annual sales
reliable air transportation. award winning Sunwing Airlines!
internationally
• Certain US routes operated by Sunwing Travel Group’s air carrier partners. 6
SUNWING TRAVELLER PROFILE
Overall Age Overall Average
55+ 26.06%
35 – 54 39.16%
18 – 34 24.19%
• Household Income $75,000+
• Female 52% • Male 48%
• Top two travel groups include:
Couples 45%
Families 22%
• Passengers spend between
two to five hours of leisure
time on board Sunwing flights
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ARUBA
CUBA
CURAÇAO
JAMAICA
SAINT LUCIA
I N - F L I G H T M AG A Z I N E MAGAZINE DE BORD SUNWING
Sunwing in conversation with
&
Introducing Sunwing discute avec
Sunwing Café Ben Mulroney
Présentation du Café Sunwing
Jessi Cruickshank
Food Network Canada’s • over 4 million readers*
Celebrity Chef La célèbre chef
Lynn Crawford • shelf life 6 months
de Food Network Canada
• circulation 80,000 copies*
sunwing.ca
• 2 x per year
&
In destination with
À destination avec
Jonathan Bernier
Martine Forget
SUMMER/FALL / ÉTÉ/AUTOMNE 2016
WINGS MAGAZINE
In its twelfth year of publication,
National edition 2017 / 2018
Wings magazine is a high-quality,
bilingual (English and French) glossy
publication exploring the culture
and history of many fabulous
Explore our Sunwing destinations; as well as
NEW offering a diverse and entertaining
destinations
selection of editorial features.
Our passengers have from
Discover Get onboard three to five hours or more, to
our exclusive with Canada's review and browse through the
Sunwing #1to the Sun Wings publication, while flying
e periences
domestically in Canada; or to
National edition 2017 / 2018 Enhance your vacation with the NEW any of Sunwing’s destinations in
Sunwing App & Call home for FREE
the USA, Mexico, the Caribbean
or Central or South America.
Leaders in leisure Published twice per year,
Wings is designed to entertain,
vacations serving over inform, educate and inspire the
readers while enjoying Sunwing’s
4 million customers hospitality. With a readership of
over 4 million annually Sunwing
each year*
Airlines’ in-flight advertising is an
extremely cost effective way to
target Canadian travellers!
* Source: Sunwing Travel Group 64
I N - F L I G H T M AG A Z I N E
WINGS MAGAZINE PRINT DATES
PRODUCTION SCHEDULE
ISSUE AD CLOSE AD MAT. DUE IN SEAT DATE
SUMMER 2017 26-MAY-17 02-JUN-17 04-JUL-17
WINTER 2017 15-DEC-17 05-JAN-18 01-FEB-18
PLEASE NOTE: THESE ARE THE FINAL DEADLINES AND
NO EXTENSIONS CAN BE GIVEN.
WINGS MAGAZINE SPECS AD SPECS FOR WINGS MAGAZINE TO UPLOAD
Size: 8−3/8” x 10” plus bleeds • 8.375”w x 10”h FTP Server : ftp.//swgops.com
# Pages: 80 Pages plus 4 Page Cover (add 0.125 bleeding all four sides) Username: swgmkt
Paper: Text: 60 lb. # 2 Matte • Safety margins: 0.125” (four sides) Password: $un2013Wing
Cover: 100 lb. # 2 Matte - Waterbased Satin • High resolution .pdf or tiff or email: amoody@sunwing.ca
Press: 4/4 4 colour process throughout • Text converted to outlines
Finishing: Perfect bound along the 10” dimension, • No bleeding marks or crop marks PLEASE NOTE OUR AUDIENCE
trimmed 3 sides • All black text required CONSISTS OF BOTH ENGLISH AND
in 100% black ONLY (not registration) FRENCH SPEAKING CANADIANS, SO
• Images - 4 colour (CMYK) THE AD MATERIALS YOU PROVIDE
in high resolution (300dpi) MUST BE BILINGUAL.
WE ARE OFFERING THE FOLLOWING OPTIONS
1 full page ad 1 page ad / 1 editorial* 1 inside Front Cover + Page 3 1 Back Cover
AD INSIDE BACK COVER
AD FRONT COVER PAGE 3
1 double page ad 1 inside Back or Front Cover Feature Article - Cover + 4 inside pages
INSIDE FEATURE FEATURE FEATURE
FRONT COVER FRONT COVER ARTICLE ARTICLE
AD AD
INSIDE FEATURE FEATURE
BACK COVER ARTICLE ARTICLE
Add 1 page editorial to any ad combination
* Please contact your sales representative for rates and more information.
Full page ad plus one page of bilingual editorial. Please compose 300 words per page in both French and English.
Please provide high resolution image.
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Distribution: 3,237,500 avg/per year
E-DOCUMENTS
Reach Sunwing passengers
once their vacations have been
confirmed. Passengers receive
these documents 28 days prior to
departure – perfect timing for brands
to influence travelers while they are
making purchase decisions prior to
their vacations.
• Estimated to be viewed by
travelers at least 5 times prior/
during their trip
• Geo-targeting options available
Investing in Customer • Flexible options for campaign
lengths to align with
specific planning - sold as 6 or 3
Experience with unique month campaigns
products and services
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IN-FLIGHT VIDEO
Reach 2.9 million travellers in the
ultimate “captive setting” at 41,000 feet!
Our in-flight video gives you an
excellent opportunity to provide
potential clients with information on
your product or service. Your 30
second commercial will be shown on all
Sunwing Airlines’ flights for a 6-month
period. Our captive audience consists
of travellers with a family income of
$75,000+ aged 18 to 65.
Format required
Footage length: 30 Seconds
Resolution: 720 x 480
Developing and
Code: Sorenson
File Type: MOV or MP4
innovating to
position ourselves
for the future PLEASE NOTE OUR AUDIENCE
CONSISTS OF BOTH ENGLISH AND
FRENCH SPEAKING CANADIANS, SO
THE AD MATERIALS YOU PROVIDE
MUST BE BILINGUAL.
67
PLANE WRAPS
Take advantage of the opportunity
to display your brand in a unique
and eye-catching way with an
outstanding plane wrap on
Canada’s leading leisure airline’s
aircrafts. By wrapping our Sunwing
aircrafts with appealing creative,
your brand will stand out among
the rest. With a possible 575,000
monthly impressions from Terminal
1 international departure lounges, in
addition to viewings at international
airports, and views of the aircraft on
the runway, at take-off and landing,
wrapped aircrafts draw attention in
inestimable numbers.
Length of contract
Advertising would commence
in October/November, and
lasts 6 months throughout the
winter season.
Travel experts in airline,
hotel & tour operations, Requirements
destination management • Mock up approximately 500 in. x 100 in.
and retail travel
• Working files
• All images in highest resolution possible
• Any logos in .eps
• Keep in mind there are going to be
windows down the middle as well as
contrast lines around the doors
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For more information, please contact:
Amy Knowles Alexander Faria Nicole Mullin Marni Armour
Senior Account Manager Media Sales Coordinator Commercial Director Senior Account Manager
T: 416.847.8177 T: 416.847.8502 T: 416.847.8187 T: 416.847.8517
amy.knowles.totem.tc alexander.faria@totem.tc nicole.mullin@totem.tc C: 416.508.8784
marni.armour@totem.tc
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