MEDIA DATA FOR STALLION OWNERS - Reach 124,000 horse breeders and breeding enthusiasts per month - Horse-Gate

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MEDIA DATA FOR STALLION OWNERS - Reach 124,000 horse breeders and breeding enthusiasts per month - Horse-Gate
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                             Reach 124,00rs
                             horse breedeg
                              and breedin
                               enthusiasts
                               per month

                             MEDIA DATA FOR
                             STALLION OWNERS
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                                               Horse-Gate.com
MEDIA DATA FOR STALLION OWNERS - Reach 124,000 horse breeders and breeding enthusiasts per month - Horse-Gate
2 MEDIA DATA FOR STALLION HOLDERS 2020

FACTS AND FIGURES
On Horse-Gate.com breeders, breeding enthusiasts and horse professionals will find all answers in one place with our new search. Find quickly suitable
and relevant information from the various breeding databases.

             The horse breeding portal with the widest range in the equestrian sector.
  		                                     Visitors per month: 124,000             Page impressions: 440,000
                                                                Our Offers for You:

■ Directory                                                                                               ■ Stallion Book Archive
All stallions that are active in breeding and have                                                        The collector's works "Selected Sires of
recently been licensed in Germany looked up by                                                            Germany" is now online and easy to browse
more than 25 search criteria.
                                                                                                          ■ The breeding forum
■ Horse-Gate                                                                                             The Horse-Gate Community with over
                                                             Benefit from our services
   Search Engine                                             and use the direct access
                                                                                                          1,400,000 breeding-specific contributions and
                                                                                                          over 16,000 registered users.
Simply enter the desired search term                          to this target group on
and within seconds targeted results                                our channels.
from > 3,000 stallion portraits,                                                                          ■ Social Media
> 1.5 million forum contributions, professional
                                                                                                          More than 3,000 followers on
articles, marketplace etc. are included
                                                                                                          Facebook and Instagram.

                                                                                                                             Numbers: Effective December 2019

                                                                      Horse-Gate.com
MEDIA DATA FOR STALLION OWNERS - Reach 124,000 horse breeders and breeding enthusiasts per month - Horse-Gate
3 MEDIA DATA FOR STALLION HOLDERS 2020

SERVICES PREMIUM ENTRY

■ Premium placement and marking in the
   stallion directory
■ Up to 10 photos in stallion portraits
■ Videos (also available as header videos which is
   visible in the list of the stallion directory)
■ Duration: 1 year
■ Permanent update of the
   stallion directory
■ Breeding application form included
   in the stallion portrait
■ Putting the portrait online is free of charge

                                             Horse-Gate.com
MEDIA DATA FOR STALLION OWNERS - Reach 124,000 horse breeders and breeding enthusiasts per month - Horse-Gate
4 MEDIA DATA FOR STALLION HOLDERS 2020

additional offers:

A SPOT IN THE EYECATCHING SLIDER

■ one spot per client
■ Duration: one quarter (3 months)
■ The spot can be filled monthly
   with a different stallion
   (3 stallions per quarter are possible)
■ advertising through social media post

                                            Horse-Gate.com
MEDIA DATA FOR STALLION OWNERS - Reach 124,000 horse breeders and breeding enthusiasts per month - Horse-Gate
5 MEDIA DATA FOR STALLION HOLDERS 2020

OUR STALLION OF THE MONTH

■ Editorial Contribution
text: up to 4,500 characters
social media:
• Facebook and Instagram post
• Banner: static or animated
• format: 600 x 95 px

                                         Horse-Gate.com
MEDIA DATA FOR STALLION OWNERS - Reach 124,000 horse breeders and breeding enthusiasts per month - Horse-Gate
6 MEDIA DATA FOR STALLION HOLDERS 2020

STALLION OF THE MONTH
IN THE NEWSLETTER
More than 15,000 receivers: Breeding and
sports enthusiasts, breeders, stallion holders,
breeding stations, etc.

■ teaser or banner in an editorial newsletter
• Teaser: text up to 400 characters including spaces
• one photo (portrait format)
• Wish link > Your SEO-advantage
• banner: static or animated
• formate: 600 x 95 px

■ Stand-Alone
• Text: 300 to 700 characters (incl. spaces)
• Photos: 1 to 3
• Links: 2 (preferibly as buttons)

                                                       Horse-Gate.com
MEDIA DATA FOR STALLION OWNERS - Reach 124,000 horse breeders and breeding enthusiasts per month - Horse-Gate
8 MEDIA DATA FOR STALLION HOLDERS 2020

ALL SERVICES IN AN OVERVIEW

 Premium Stallion                                                                   Further Specials

Premium entry                            Additional option                        The Stallion               Advertorial
(duration 1 year)                        Eyecatcher                               of the mont
■ 1 stallion:399,-                     ■ Spot in the slider                    ■ Editorial article        ■ Editorial article
                                            (limited to 10 spots)
■ Starting at 3 stallions:                                                       ■ Social Media post        ■ stud farm/topic of your choice
                349,-/per stallion      ■ One spot per quarter
                                                                                  ■ Spot in the newsletter   ■ Spot in the newsletter
                                         ■ The spot can be filled with a
                                                                                  499,-                     499,-
                                            different stallion every month
                                         ■ Additional advertisement
                                            through Social Media Post
                                                                       949,-

                                                                         Horse-Gate.com

                                                                                                                                    All prices net plus VAT.
MEDIA DATA FOR STALLION OWNERS - Reach 124,000 horse breeders and breeding enthusiasts per month - Horse-Gate
9 MEDIA DATA FOR STALLION HOLDERS 2020

CONTACT PERSONS

OBJECT LEADER                                          PORTAL MANAGER                                     MEDIA CONSULTANT

                 Kai Schwarz                                       Sophia Tigges                                     Michaela Reitmayer
                 Tel. +49 (0) 8233/381-164                         Tel. +49 (0) 8233/381-507                         Tel. +49 (0) 176/20278499
                 kai.schwarz@forum-zeitschriften.de                sophia.tigges@forum-zeitschriften.de              corequi@gmx.de

                      FORUM Zeitschriften und Spezialmedien GmbH, Mandichostraße 18, 86504 Merching, Tel. +49 (0) 8233/381-142, Fax -212

                                                                        Horse-Gate.com
10 MEDIA DATA FOR STALLION HOLDERS 2020

GENERAL TERMS AND CONDITIONS
Item 1                                                                         inserts are only binding for the publisher after a sample of the insert          date for advertisements or if they are not submitted in time of printed           of a prudent businessman for the safekeeping and timely forwarding of
„Advertisement order“ in the sense of the following general terms              has been submitted and approved. Inserts which, due to their format              documents, a cancellation fee amounting to 100 % of the price for                 the offers. Registered letters and express letters in response to numeric
and conditions is the contract for the publication of one or more              or presentation, give the reader the impression of being part of the             invoice the corresponding issue to the order volume ordered put. The              advertisements will only be forwarded by normal mail. Receipts of
advertisements of an advertiser or other advertiser in a printed               newspaper or magazine or which contain third-party advertisements will           cancellation of an order must be made by the respective the publisher             numeric advertisements will be kept for four weeks. Letters which are
publication for the purpose of distribution.                                   not be accepted. The client will be informed immediately if an order is          must receive a written copy of the advertising deadline.                          not collected within this period will be destroyed. The publisher will
                                                                               rejected.                                                                                                                                                          return valuable documents without being obliged to do so. The publisher
Item 2                                                                                                                                                          Item 14                                                                           reserves the right, in the interest and for the protection of the client, to
In case of doubt, advertisements are to be called up for publication           Item 9                                                                           If the client does not make payments in advance, the invoice will be sent         open incoming offers for verification purposes in order to prevent misuse
within one year after conclusion of the contract. If the right to call for     For the punctual delivery of the advertisement text and the flawless             immediately, but if possible fourteen days after the publication of the           of the number service. For the forwarding of business promotions and
individual advertisements has been granted within the framework of a           printing material or the inserts is the client responsible. The publisher        advertisement. The invoice shall be paid within the period shown in the           brokerage offers, the publisher is not obliged to.
contract, the order shall be processed within one year of the appearance       shall immediately request replacement for recognisably unsuitable or             price list from receipt of the invoice, unless a different payment period or
of the first advertisement, provided that the first advertisement is called    damaged printing material.                                                       advance payment has been agreed on in individual cases. Any discounts             In addition, claims to price reductions are excluded for contracts if the
and published within the period specified in sentence 1.                                                                                                        for early payment are granted according to the price list.                        publisher has informed the client of the reduction in circulation in good
                                                                               The publisher guarantees the print quality customary for the title in                                                                                              time so that the client can be informed before the advertisement appears
Item 3                                                                         question within the scope of the possibilities provided by the                   Item 15                                                                           and the client was hence able to step back from the contract.
In the case of contracts, the client is entitled to call up further            printing material.                                                               In the event of default or deferment of payment, interest and collection
advertisements in addition to the number of advertisements specified in                                                                                         costs will be charged. In the event of default in payment, the publisher          Item 20
the order within the agreed period or the period specified in Item 2.          Item 10                                                                          may defer further execution of the current order until payment has                Printing material will only be returned to the client upon special request.
                                                                               In the event of the advertisement being printed wholly or partially              been made and demand payment in advance for the remaining                         The obligation to store the documents ends three months after the end
Item 4                                                                         illegible, incorrect or incomplete, the client shall be entitled to a            advertisements. If there is reasonable doubt as to the solvency of the            of the order.
If the customer is granted a discount by the publisher (e.g. quantity          reduction in payment or a faultless replacement advertisement, but only          customer, the publisher is entitled, even during the term of an advertising
discount) and if the order is subsequently not or not completely fulfilled,    to the extent that the purpose of the advertisement has been impaired.           contract, to suspend the publication of further advertisements without            Item 21
the customer must - without prejudice to other legal obligations -             If the publisher allows a reasonable period of time set for this purpose         regard to an originally agreed payment term from the advance payment              Place of performance is Augsburg.
reimburse the publisher the difference between the discount granted and        to elapse, or if the replacement advertisement is again not flawless, the        of the amount and from the settlement of outstanding invoice amounts.             In business transactions with merchants, legal persons under public
the discount corresponding to the actual purchase. The reimbursement           customer shall be entitled to a reduction in payment or cancellation of                                                                                            law or special funds under public law, the place of jurisdiction for legal
obligation shall not apply if the non-fulfilment is due to force majeure or    the order. Claims for damages from positive breach of contract, culpa            Item 16                                                                           actions is Augsburg. Insofar as claims of the publisher are not asserted in
is the fault of the publisher.                                                 in contrahendo and tort are excluded - even if the order is placed by            The publisher will supply a copy of the advertisement with the invoice on         dunning proceedings, the place of jurisdiction for non-merchants shall be
                                                                               telephone. Claims for damages arising from impossibility of performance          request. Depending on the type and scope of the advertisement order,              determined by their place of residence. If the domicile or usual place of
Item 5                                                                         and delay are limited to compensation for foreseeable damage and                 advertisement cuttings, voucher pages or complete voucher numbers will            residence of the client, also in the case of non-merchants, is unknown at
When calculating the purchase quantities, text millimetre lines are            to the fee payable for the advertisement or supplement in question.              be supplied. If a voucher can no longer be procured, it will be replaced by       the time the action is filed or if the client has moved his domicile or usual
converted into advertisement millimetres according to the publisher's          This does not apply to intent and gross negligence on the part of the            a legally binding certificate from the publisher confirming the publication       place of residence outside the scope of the law after conclusion of the
specifications.                                                                publisher, its legal representative and its vicarious agents. Any liability of   and distribution of the advertisement.                                            contract, is agreed upon as place of jurisdiction Augsburg.
                                                                               the publisher for damages due to the lack of warranted characteristics
Item 6                                                                         remains unaffected. In commercial business transactions, the publisher           Item 17                                                                           Item 22
Orders for advertisements and third-party inserts that are declared to         shall also not be liable for gross negligence on the part of vicarious           The customer shall bear the costs for the production of ordered printing          All present and future claims of the agency against its client, regarding
be published exclusively in specific numbers, specific issues or in specific   agents; in other cases, liability for gross negligence shall be limited to       documents as well as for substantial changes to originally agreed on              the insertion and possible additional costs, are assigned to the publisher.
places in the publication must be received by the publisher in sufficient      the foreseeable damage up to the amount of the advertisement fee                 designs requested by the customer or for which he is responsible.                 The agency is authorised to collect the assigned claims as long as it fulfils
time so that the customer can be informed before the advertising               concerned. Complaints - except in the case of non-obvious defects -                                                                                                its contractual payment obligations to the publisher. The publisher is
deadline if the order cannot be executed in this way. Classified               must be made within four weeks of receipt of invoice and proof can               Item 18                                                                           in principle entitled to disclose the assignment and to collect the claim
advertisements will be printed in the respective section without this          be claimed.                                                                      In the case of a contract for several advertisements, a claim to a price          itself.
requiring express agreement.                                                                                                                                    reduction can be derived from a reduction in circulation if, on the overall
                                                                               Item 11                                                                          average of the insertion year beginning with the first advertisement, the         Item 23
Item 7                                                                         Proofs shall only be supplied upon explicit request. The client is               average circulation stated in the price list or otherwise or - if a circulation   The client alone is responsible for the content and legal admissibility
Advertisements which are not recognisable as advertisements due to             responsible for the correctness of the returned proofs. The publisher shall      is not stated - the average number of copies sold (in the case of trade           of the text and image documents provided for the insertion. It is the
their editorial design will be clearly identified as such by the publisher     take into account all error corrections which are communicated to him            journals the average number of copies actually distributed) of the                responsibility of the client to indemnify the publisher from any claims of
with the word "advertisement".                                                 within the period of time legally allowed when sending the proofs.               previous calendar year. A reduction in circulation shall only be considered       third parties which may arise against the publisher from the execution
                                                                                                                                                                a reduction in price justified defect, in the case of                             of the order, even if it is cancelled. The publisher is not obliged to check
Item 8                                                                         Item 12                                                                                                                                                            orders and advertisements to see whether they infringe the rights of third
The Publisher reserves the right to reject advertising orders - including      If no special size specifications are given, the usual print height for the      a circulation of up to 50,000 copies by                                 20 %     parties. If cancelled advertisements appear, the client shall not be entitled
individual call-ups within the framework of a contract - and orders            type of advertisement is used as a basis for the calculation.                    a circulation of up to 100,000 copies by                                15 %     to any claims against the publisher as a result.
for inserts on the grounds of content, origin or technical form in                                                                                              a circulation of up to 500,000 copies by                                10 %
accordance with the Publisher's uniform, objectively justified principles,     Item 13                                                                          a circulation of more than 500,000 copies by                             5%      Item 24
if their content violates laws or official regulations or their publication    Cancellation of an order must be made by the advertising deadline.                                                                                                 Photographic material sent in must be free of third-party rights.
is unreasonable for the Publisher. This also applies to orders placed          free of charge. Costs already incurred (setting costs, postage etc.) will        Item 19
with branch offices, receiving offices or representatives. Orders for          be invoiced separately. With cancellation of an order after the closing          In the case of numeric advertisements, the publisher shall apply the care

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