MEASURES FOR PROMOTING BARCELONA'S ECONOMIC ACTIVITY - Practical guide for services, subsidies and training in 2023
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Building the Barcelona of the future MEASURES FOR PROMOTING BARCELONA’S ECONOMIC ACTIVITY Practical guide for services, subsidies and training in 2023
There are currently new challenges and uncertainties facing everyone and every kind of business in sectors such as commerce, catering industry, sport, culture and tourism. At Barcelona City Council we have therefore focussed all our efforts on fighting the social and economic crisis, with three major goals: to protect the most vulnerable; to revive the economy and consumption; and to boost the city’s transformation with new medium- and long-term projects. This is what we have been doing through the Economic Response Coordination Centre (CECORE) in an effort to minimise the effects of the crisis, give support to workers, the small economy and businesses, and thereby help to create jobs. At the same time, we have also launched projects with a more strategic approach, to diversify the economy, attract talent and investment, and provide the city with more added value. It is through the decisive impetus of these economic policies that we have managed to speed up and consolidate economic recovery. Among Spain’s large cities, Barcelona has the lowest levels of unemployment, and the fact that we have had the best employment levels for the last 15 years bears testimony to our economic fabric’s fortitude and resilience. At a time marked by complexity on a global scale due to the Covid-19 pandemic, rising prices, the energy crisis and the war in Ukraine, we continue to show that our city is a true economic driver capable of conveying certainties and security. Even so, we know that the path to overcoming these difficulties will not be at all easy, and that we will only be able to achieve all our goals by driving ahead with courageous public policies, cooperating with the private sector and all of us pooling our efforts under the highest standards. We are now presenting the new edition of 2023 Handbook of Measures for Promoting Economic Activity in Barcelona, a gateway for accessing all kinds of resources, such as training to reorient your professional career, subsidies to give your business a boost and advisory services to help you embark on a new entrepreneurial project. In short, it is a handbook aimed chiefly at putting people first and providing a useful tool for strengthening the city’s economy and businesses. I invite you to make the most of our resources with this handbook, to help to open up a new era of prosperity and reclaim together the best version of Barcelona: a city with lots of challenges and opportunities but, above all, with a big future. Laia Bonet Third Deputy Mayor Measures for the promotion of economic activity in Barcelona 2023 5
Subsidies, grants and funding 08 Advice 20 Training 36 Promoting the city 46 Regulatory changes (rebates, longer or shorter timeframes, new developments) 54 Resources for each group 62 Other 70 Who the measure is aimed at I’d like to I am a job I’m a retailer, I start an seeker or wish have a business enterprise to improve my in a municipal professional market or I’m in profile the restaurant I have a tourist and catering or international industry project I have a I have a I have just cooperative company or I’m arrived to work or a social self-employed in Barcelona or and solidarity I intend to work economy there soon organisation Measures for the promotion of economic activity in Barcelona 2023 7
01 Subsidies, grants and funding Barcelona City Council We are is allocating a large boosting the amount of resources to economy drive city recovery and promotion policies, in the form of grants, subsidies and funding. The City Council is reaffirming its commitment to promoting the economy, fostering employment and shaping the city’s future, by having more programmes, services and budgetary allocations. 8 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Crea Feina Plus 2023 job-creation subsidies Incentives for recruiting unemployed peo- ple with particular difficulties in accessing the labour market. This year’s call for appli- cations will involve subsidies ranging from 2,000 to 8,000 euros, depending on the March group and type of working week, for com- 2023 panies with their head office in the metro- (start of the appli- politan area hiring unemployed people. A cation total of 2 million euros are being allocated period) to the call, which will benefit in particular the hiring of young people, women or peo- ple over the age of 45, unemployed for a long time and in a vulnerable situation. barcelonactiva.cat/creafeinaplus Activa Autòno+ 2023 Grants for self-employed professionals to lighten the burden of the expenditure they March have to bear during their first year of ac- 2023 tivity. Subsidies will be calculated on the (start of basis of substantiated expenditure, up to the appli- a maximum of 3,000 euros. The amount cation allocated to this call is 1 million euros. period) barcelonactiva.cat/autonoMES Measures for the promotion of economic activity in Barcelona 2023 9
Type of Who it’s Period measure aimed at Barcelona Deep Tech Fund Through its development agency Barce- lona Activa, the City Council is going to invest in six national or international pri- vate risk-capital funds, for the purpose of driving the city’s deep tech start-up ecosystem within the framework of its Up to 31 economic agenda, the Barcelona Green Dcember Deal. The 10 million euros of municipal 2023 investment will be multiplied through this fund and thus enable support to be given to the city’s deep tech start-ups. barcelonactiva.cat/empreses/ fons-barcelona-deeptech Locals amb energia – Premises with energy Grants for energy saving aimed at ground-floor premises. Subsidies will be From calculated on the basis of expenditure December substantiated at the time of the applica- 2022 tion, up to a maximum of 3,000 euros, until the budget is with a total of 9,000 euros in three inde- used up pendent premises. barcelonactiva.cat/localsambenergia 10 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at General call for subsidy applications for district and city projects, activities and services in 2023 The 2023 general call for subsidy appli- cations has a total budget of €1,650,000 in grants for projects. The current budge- From tary allocation represents a slight increase 9 to 26 January of 0.5% with respect to 2022 and nearly 2023 50% with regard to 2015. In all, the call includes 105 grant programmes divided up into 26 different subject areas. ajuntament.barcelona.cat/ca/subvencions-generals-2023 Enfortim l’Economia Social i Solidària – Strengthening the social and solidarity economy New edition of the specific call under the Barcelona City Council’s subsidies pro- From gramme for strengthening and reviving March the social and solidarity economy (SSE) 2023 and developing projects that implement the 2030 BCN SSE Strategy. It will subsi- dise up to a maximum of 80% of the total cost of each project. The initial estimated budget for the subsidies is 1 million euros. barcelona.cat/subvencionsESS Measures for the promotion of economic activity in Barcelona 2023 11
Type of Who it’s Period measure aimed at Impulsem el que fas 2023 – We promote what you do 2023 Call for grant applications boost the lo- cal economy. Up to 80% of a project’s cost can be funded, with a maximum of March 40,000 euros (except category 1 Amunt 2023 Persianes). It offers 6 categories: Amunt (start of persianes, socio-economic innovation the appli- and the SSE, promoting quality jobs, cation sustainable and responsible tourism, period) sustainable food and consumption, and urban goods distribution. . barcelonactiva.cat/impulsemelquefas Subsidies for the digital transformation of local shops, bars and restaurants To boost the presence of establishments in the digital environment, Barcelona is allocating 1 million euros towards fun- March 2023 ding projects that invest in digital marke- ting, websites, online shops and digital signage, among other things. barcelona.cat/subvencionscomerc 12 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Subsidies for the Christmas lights campaign Call for subsidy applications totalling 850,000 euros, intended to give support to the Christmas lights initiative launched by the city’s retailers associations, and to help promote local commerce during April the Christmas period. The grants are ai- 2023 med at the city’s local non-profit retailers associations carrying out their project in Barcelona. barcelona.cat/subvencionscomerc Amunt persianes – Shutters up A call for grant applications is being laun- ched, within the framework of the Amunt persianes strategy for revitalising ground- February floor premises, under a category entitled 2023 Impulsem el que fas (We promote what you do), geared to generating new eco- nomic activity in vacant premises and su- pporting commercial resilience. barcelonactiva.cat/amuntpersianes Measures for the promotion of economic activity in Barcelona 2023 13
Type of Who it’s Period measure aimed at Cooperative loans for reviving the social and solidarity economy (SSE) Barcelona City Council’s agreement with the COOP57 Cooperative, which puts lines of credit at the disposal of SSE enterprises and organisations for invest- ment and working capital for new SSE During projects and to revive existing SSE ones. 2023 They can be projects for funding invest- ment or working capital and to tackle the need for liquidity stemming from the Co- vid-19 crisis. ajuntament.barcelona.cat/economia-social-solidaria/ca/financament/finances-etiques Impact investment fund for social and solidarity economy (SSE) projects Barcelona City Council’s agreement with the Finances Ètiques, Activisme i Economia Crítica Foundation, which March has an impact investment fund of up to 2023. 300,000 euros to support the growth of The SSE projects. The fund look for impact Foundati- projects in order to make temporary on will be investments in the share capital of the launching an annual organisations concerned and provide call for expert advice during the investment projects period to support their consolidation in 2023 and growth. The investment for each project will be between 10,000 and 30,000 euros. ajuntament.barcelona.cat/economia-social-solidaria/ca/financament/finances-etiques 14 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Municipal market remodelling and renovation work The Barcelona Municipal Institute of Markets (IMMB) is driving ahead with remodelling and renovation work on the markets with an expected investment of 100 million euros during this muni- cipal government’s term of office. The 2023 and remodelling projects in progress are as 2024 follows: Mercat de l’Abaceria, Mercat de Montserrat, Mercat d’Horta and Mercat de l’Estrella. The aim is to put the focus on plans for improving and maintaining Barcelona’s network of markets, with an annual budget of 4 million euros. mercats.barcelona Measures for the promotion of economic activity in Barcelona 2023 15
Type of Who it’s Period measure aimed at Subsidies as a support and reactivation measure for the markets: general expenditure and commercial reactivation measures The aim behind the call, which boasts a 450,000-euro budget, is to provide finan- First cial support to cover the ordinary opera- quarter of 2023 tional costs of their facilities as well as any extraordinary expenses arising from the Covid-19 pandemic. mercats.barcelona Mercabarna Impulsa The Mercabarna hiring grants pro- gramme is intended to promote the hiring of unemployed individuals such as university and vocational education and training (VET) graduates so they In 2023, can receive permanent contracts once until the they have completed their studies. grants The hiring enterprise will receive a are used 6,000-euro grant for each six-month up contract, provided the established re- quirements are met. mercabarna.es/responsabilitat-social/ajuts-contractacio 16 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at A proactive city Call for grant applications for open, plu- ral and multidisciplinary urban-innova- tion projects that contribute real solu- April-May tions to the challenges facing our city in 2023 the immediate future. bithabitat.barcelona/ciutatproactiva Urban Challenges Several prize-entry calls will be launched in 2023 for innovative solutions that meet specific city challenges. An urban challenge is understood to mean a problem or complex need of the 2023 city that requires a response in the form of a service, product or innovative me- thod not yet out on the market. bithabitat.barcelona/reptesurbans Measures for the promotion of economic activity in Barcelona 2023 17
Type of Who it’s Period measure aimed at City Experiences Programme New programme, promoted by Barcelo- na City Council and run by the Barcelona Tourism Consortium, to support unique projects that are rooted and consolida- From ted in the neighbourhoods, and orga- February nised by private socio-cultural entities, to with the aim of turning them into a city December attraction for local people and internatio- 2023 nal visitors. The projects will be funded with 700,000 euros from the tourist tax. barcelona.cat/turisme 18 Ajuntament de Barcelona
Do you need our guidance? We are putting a personalised helpline at your disposal, through Barcelona Activa, so you can clear up any queries or make enquiries about the financial aid and advisory services for workers, associations and enterprises. The helpline (+34 900 533 175) is free and operates from Mondays to Fridays, 9 am to 6 pm. Enquiries are referred to the specialist services or resources best suited to each case. Measures for the promotion of economic activity in Barcelona 2023 19
02 Advice Barcelona City Council is at your side, helping you We’ll to look for information, help you selecting the resources with your best adapted to your project needs and supporting when it comes to processing grants or drawing up personalised plans for your business with the help of experts. Our advice services will help you to start, consolidate or continue developing projects. 20 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Intermedia Locals Mediation service for renting vacant private premises, under advantageous From conditions for owners and tenants, ens- February hrined in the Amunt persianes strategy. to March 2023 (appli- barcelonactiva.cat/amuntpersianes cation period) Business Transfer Service If you’re someone whose time with the enterprise you run has now ended, or an entrepreneur aiming to bring continuity to an already existing enterprise, Barce- lona Activa offers an advisory service to connect you and facilitate business con- 2023 tinuity. barcelonactiva.cat/empreses/transmissio-empresarial Measures for the promotion of economic activity in Barcelona 2023 21
Type of Who it’s Period measure aimed at Barcelona International Welcome Desk Support service for international talent wanting to come and live in the city or who have recently settled here. It provides infor- mation on procedures and processes such as work and residence permits, access to housing, healthcare and education, the steps to creating a business, investing or 2023 working in Barcelona, and other practical matters for living in the city. Face-to-face assistance is given at the Barcelona Inter- national Welcome Desk offices (MediaTIC building) or by video conference. You need to book an appointment. barcelona.cat/welcomedesk Barcelona International Welcome Web portal aimed at international talent who want to come to Barcelona to live and work here. It includes practical infor- mation on everyday aspects of life in the city, a selection of the most important 2023 procedures for settling in and a diary of regular activities to get to know the city and make contacts. barcelona.cat/internationalwelcome 22 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Office 22@. Information, advice, and business and urban-planning procedures point Business one-stop-shop for enabling econo- mic activity in the district. Located in the Me- diaTIC building, the office offers information for carrying out a business activity in the 22@ dis- trict. Preliminary use-plan reports, activity-star- 2023 ting and ending statements, licence transfers and applications for occupying public roads and squares can be processed there. barcelonactiva.cat/22barcelona DigitESSt and DigiDieta Online self-diagnosis and training tools for social and solidarity economy (SSE) organisations. A series of resources are at their disposal to help with promoting their digitalisation. DigitESSt is a tool which enables SSE or- ganisations to diagnose the state of their digitalisation. DigiDieta, for its part, is an From 1 open and free online training environment January for improving the digitalisation of organi- to 31 sations. The training programme consists December 2023 of eight modules: technology; organisa- tion; feminism; networking; sustainable food; funding; sustainability; marking and communication. matchimpulsa.barcelona Measures for the promotion of economic activity in Barcelona 2023 23
Type of Who it’s Period measure aimed at Barcelona Fashion Forward Support programme for up-and-coming designers and fashion brands. Its aim is to support process and method optimi- sation, incorporating methodologies for improving their professionalisation, and January in the areas of marketing, communica- 2023 tion and digitalisation. It offers training sessions, personalised support and ser- vice funding. barcelonactiva.cat/empreses/barcelona-fashion-forward Ground-floor commercial properties and activities, commerce, services and restaurant trade observatory The observatory is regarded as an ordered knowledge platform, with data for monito- ring the progress of ground-floor premises and activities as well as identifying oppor- tunities. It also contains the main and su- pplementary indicators of interest to the various groups (internal, commercial sector During and entrepreneurs) and which inspire the 2023 development of initiatives for improving the sustainability of active premises and occu- pation of vacant premises. The functions of this observatory are to quantify and openly share the available knowledge on ground-floor activities and premises, monitor the progress and chan- ges that occur and inspire new strategies. ajuntament.barcelona.cat/comerc/ca/observatori-comerc 24 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Urban Economic Promotion Areas (APEUs) Urban economic promotion areas (APEU) are created to promote and mo- dernise urban areas with an action plan adapted to general-interest purposes. The goal is to improve the quality of the urban environment, consolidate the compact, unified and environmentally efficient city model, as well as increase During business competitiveness. 2023 Barcelona City Council has launched training and support sessions for sho- pping hubs and players involved from the economic sector. It also offers tech- nical and legal advice to organisations interested in continuing to work on de- veloping their APEU project. ajuntament.barcelona.cat/comerc/ca/arees-de-promocio-economica-urbana-apeu Measures for the promotion of economic activity in Barcelona 2023 25
Type of Who it’s Period measure aimed at Employment rights defence points Free, personal, face-to-face advice and assistance service on employment ri- ghts, available to all workers in three districts and also by phone. Expanded During service the covering whole city to meet 2023 demand. barcelonactiva.cat/dretslaborals Inclusive Employability Services Employment-information and job-seeking support service for people in vulnerable situations, whether personal, social, legal During or financial. 2023 barcelonactiva.cat/treball Career guidance and job search service Guidance service providing advice on the training best suited to the profile During of each person and to labour market 2023 opportunities. barcelonactiva.cat/treball/assessorament 26 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Employability service for young people Employment-information and job-see- king support service for the city’s youth. It offers full information on training, em- ployment resources and the tools nee- During ded to find work. The service is offered at 2023 the Convent de Barcelona Activa, in Ciu- tat Vella, and several assistance points spread throughout the city. barcelonactiva.cat/joves Talent Marketplaces Events that provide a space for direct contact between enterprises with job offers and job candidates, with partici- patory dynamics and brief interviews. During They are tailor-made for enterprises and 2023 also specifically for business sectors. barcelonactiva.cat/treball Measures for the promotion of economic activity in Barcelona 2023 27
Type of Who it’s Period measure aimed at Barcelona Innova Lab Pilot service that aims to facilitate and accompany enterprises, associations and organisations carrying out testing activi- During ties under real conditions for innovative 2023 solutions of public interest for the city. bithabitat.barcelona/lab Business Advice Service Guidance service aimed at self-employed workers, social and solidarity economy en- terprises, businesses and associations on issues relating to incorporations, funding, During talent management, transfers, internatio- 2023 nalisation and digital transformation. barcelonactiva.cat/empreses/assessorament Comerç a punt 2023 Barcelona City Council approaches shops to advise them on re-defining their business strategy as well as putting their From business back on its feet, adopting new January marketing models, or creating and deve- to loping formulas for incentivising demand. November It provides free support adapted to each 2023 person’s work pace. barcelonactiva.cat/comercapunt 28 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Dissenyem comerç Project to revive local trade with contribu- tions from young talent in the creative in- dustries. Various training centres in crea- tive disciplines come into contact with commercial hubs. Groups of students diagnose issues and propose creative ini- Until tiatives to revive small businesses. June 2023 This project enables small retailers to learn more about strategies and creative thinking, and jobs for design professio- nals may subsequently be created. barcelona.cat/comerc Barcelona Biosphere Commitment to Sustainable Tourism Programme that distinguishes tourist ope- rators committed to responsible manage- ment under certain requirements based on the United Nations’ sustainable deve- lopment goals (SDGs). Enterprises and or- Registra- ganisations receive training and advice on tion open making an improvement plan and obtai- up to 30 April ning Biosphere Sustainable Lifestyle cer- 2023 tification, enabling them to improve their positioning. It includes training in Covid-19 protocols and access to the Safe Travels Seal granted by the World Travel & Tourism Council (WTTC). turismesostenible.barcelona Measures for the promotion of economic activity in Barcelona 2023 29
Type of Who it’s Period measure aimed at Barcelona Tourism Observatory Thanks to collaborative efforts between various institutions, Barcelona has a platform for statistical information, knowledge and tourism intelligence offering studies and up-to-date data on the city and the entire region com- prising ‘Destination Barcelona’. It can During provide figures on visitor profiles, their 2023 economic impact, labour data from the tourism sector and information relating to accommodation, infrastructures and transport. observatoriturisme.barcelona Advice for entrepreneurs Barcelona Activa’s entrepreneurship ser- vices accompany and support entrepre- neurs wishing to start a business project throughout the entire process, enabling During them to turn an idea into a feasible en- 2023 terprise. emprenedoria.barcelonactiva.cat/assessorament-emprenedors 30 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Social and Solidarity Economy (SSE) advisory service Specialised, personal service for providing information to and supporting SSE enter- prises and organisations, from how to start a project to how to improve it and obtain funding. Coordinated with the ecosys- During tem’s services, operators and players, 2023 this service identifies opportunities and detects difficulties, in addition to offering tools and expert support in specific areas. barcelonactiva.cat/empreses/economia-social-i-solidaria Digitalisation service for SMEs Service that accompanies small and medium-sized enterprises and self- employed workers in digitalisation During processes. Support in processing Digital 2023 Kit grant applications. barcelonactiva.cat/empreses/assessorament-en-digitalitzacio Measures for the promotion of economic activity in Barcelona 2023 31
Type of Who it’s Period measure aimed at Social clauses for responsible public procurement This service promotes applications of the subcontracting clause with social and solidarity economy (SSE) enterpri- ses and the social reserve that Barcelona During City Council promotes, reaching €10 mi- 2023 llion a year and aimed at SSE enterprises (more specifically, special work centres and insertion enterprises). barcelonactiva.cat/contractaciosocial OMIC information and advice service for enterprises on consumption The Municipal Consumer Information Office (OMIC) provides an information and advice service for commercial es- tablishments, self-employed professio- During nals and micro-companies. The OMIC 2023 advises enterprises as consumers of basic or ongoing services: utilities, te- lephone services, insurance and finan- cial products. ajuntament.barcelona.cat/omic/ca/espai-empreses 32 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Consumption information and education sessions The Municipal Consumer Information Offi- ce (OMIC) provides shopping hubs, dis- trict trade councils and enterprises with information sessions to explain consumer rights, municipal assistance channels re- During lating to consumption, how inquiries and 2023 claims can be made, and mediation and arbitration processes for resolving consu- mer issues and any related queries that may arise. ajuntament.barcelona.cat/omic/ca/lobservatori/sessions- informatives-i-deducacio-en-consum Responsible Consumption Space This is a municipal facility specialising in responsible consumption and committed to people and the environment. With that goal in mind, it takes part in city events During that promote responsible consumption 2023 and sustainable food, offers talks, activi- (except ties and exhibitions, and puts a Respon- August) sible Consumption Information Point at the disposal of the general public. barcelona.cat/consumresponsable Measures for the promotion of economic activity in Barcelona 2023 33
Type of Who it’s Period measure aimed at Futurism A programme for supporting the crea- tion of innovative, responsible and sus- tainable enterprises that meet the new needs of the tourist sector in Barcelona city and province. Participating projects receive training in the fields of entrepre- Starting neurship and tourism, under a persona- in the lised accompaniment plan. third The programme is promoted by Barce- quarter of lona Activa - Barcelona City Council, 2023 Barcelona Provincial Council, the Ca- talan Association of Specialist Travel Agencies (ACAVE) and the Barcelona Hotels Guild. emprenedoria.barcelonactiva.cat/programa-futurisme-turisme-sostenible Promoting the ‘Zero Plastic’ and ‘Green Trade’ projects The Municipal Institute of Markets (IMMB) is going to publish a hand- book of recommendations, within the framework of Barcelona City Council’s commitment to zero plastic, for tackling new and future regulations on the use of single-use plastics, and draw up a repository of suppliers. For its part, the Green Trade project is already present 2023 in municipal markets, with 573 esta- and blishments signed up to it. The goal is 2024 to promote organic and local produce, with guidance from the Barcelona City Council, the Municipal Markets Federa- tion (FEMM) and food guilds. The pro- ject will be consolidated in 2023 with a new campaign and selective initiatives for each type of product. mercats.barcelona 34 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Training and accompaniment in commercial strategies for selling sustainable products (local, direct from producers and organic) (see page 42) Barcelona Activa’s business funding service Expert advice for obtaining funding for self-employed workers, enterprises and associations. This service accompanies grant application processes and provides support for obtaining existing financial products, whether public or private. barcelonactiva.cat/empreses/finançament Measures for the promotion of economic activity in Barcelona 2023 35
03 Training To be competitive, you need to be up to date. So Barcelona City Council has launched a wide range of specialised Get trained training lines, designed to prepare you for the future with more drive than ever. The range of free possibilities means there is something for everyone! 36 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Tech training at the Cibernàrium The Cibernàrium offers training to im- prove digital tech skills and help meet the challenges that come with digita- lisation. Its programme enables en- terprises to cover their digital talent needs. During 2023 barcelonactiva.cat/cibernarium IT Academy A programme that enables professional profiles to be reoriented towards sectors such as programming and data science in just 12 weeks, thanks to its self-lear- ning, personalised and highly innovative educational method, and to an expert During mentoring service that provides accom- 2023 paniment throughout the process. It also includes an advisory service and tools to find work. barcelonactiva.cat/itacademy Measures for the promotion of economic activity in Barcelona 2023 37
Type of Who it’s Period measure aimed at 42 Barcelona Located in Barcelona Activa’s Techno- logical Park, 42 Barcelona is a program- ming campus that follows an innovative and free model endorsed worldwide and is based on ‘meta-learning’, which fos- ters creativity and teamwork and allows individuals to train at their own pace, During opening doors to a new labour market. 2023 This is a Telefónica Foundation, Barce- lona City Council and Catalan Govern- ment initiative. 42barcelona.com Online training for professionals and enterprises Barcelona Activa offers training grouped by subject category and adapted to the needs of each person. barcelonactiva.cat/treball/online During barcelonactiva.cat/empreses/online 2023 38 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Virtual classroom for projects in the framework of the Social and Solidarity Economy (SSE) The Barcelona Activa Virtual Classroom has specific courses designed for SSE projects and organisations. These teach everything from how to resolve Covid-19 During related queries to how to prepare your- 2023 self for setting up a business, improving your skills or strengthening SSE sector enterprises. barcelonactiva.cat/empreses/formació-economia-social-i-solidaria Sectoral reskilling Short-term professional technical trai- ning that allows individuals to improve their profiles or reorient their careers towards the city’s strategic sectors March with higher employability. It offers three 2023 formats: online, streaming and F2F. barcelonactiva.cat/reskilling Language reskilling Languages today are, more than ever, an essential tool for facing the future. Language reskilling courses are short training modules that enable partici- June pants to learn new languages for im- 2023 proving their professional profile and adapting to labour market demands. barcelonactiva.cat/reskilling_idiomes Measures for the promotion of economic activity in Barcelona 2023 39
Type of Who it’s Period measure aimed at Trades Workshops Training and work programmes for young people whose main aim is to improve professional skills and find work in en- From tertainment and the creative industries, January as well as the environment field. It com- to bines a maximum of six months work December experience and a six-month employment 2023 contract. barcelonactiva.cat/treball (Òh!)pera, newly created micro- operas A project that aims to support young talent, complementing the training of students from several disciplines in the city’s creative industries and enabling 2023 them to learn in a real environment. Four and 2024 small-format operas will be designed, to be performed at the Liceu opera house for two days. empreses.barcelonactiva.cat/web/es/oh-pera 40 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Digital Fab Lab Network (XAF) The XAF is a public service run by Barce- lona City Council that provides access to technology and innovation through digital fab labs. The XAF has five reference cen- tres in digital inclusion, skills acquisition and dissemination, which offer people the space, a wide range of hardware and sof- tware, and resources so they can give sha- From 1 pe to ideas that can really transform our January immediate environment. to 31 Fab Labs offer participation itineraries, December 2023 programmes and initiatives, depending on the type of public and their needs, which are divided into two large areas: educatio- nal and community. ajuntament.barcelona.cat/ateneusdefabricacio/ca/ Measures for the promotion of economic activity in Barcelona 2023 41
Type of Who it’s Period measure aimed at Training and accompaniment in commercial strategies for selling sustainable products (local, direct from producers and organic) The City Council offers tools and accom- paniment for retailers who have signed up to the Green Trade programme. The goal is to raise customer awareness and promote sustainable food produce. Includes: Up to - Short F2F or online training course las- April ting 1 hr 30 min 2023 - Personalised advice for 60 retailers - Virtual accompaniment by periodically sending out useful information ajuntament.barcelona.cat/mercats/ca/content/comerc-verd 42 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Online training for shops, bars and restaurants Barcelona Activa offers over 50 free on- line courses to boost shops, bars and restaurants. The training teaches them how to improve management by incor- During porating digital transformation proces- 2023 ses and helps them to use digital tools to make themselves known, boost sales and increase customer loyalty. barcelonactiva.cat/empreses/formació-i-programes-per-al-comerc Discovering, learning and finding work (“BCN Guarantee of success”) Programme that offers young people gui- dance, activities to learn about occupa- tions and tutoring for them to define their Starts professional goal and establish a personal January- February work plan adapted to that. The plan inclu- 2023 des vocational training with internships in sectors such as the hotel and catering in- dustries, facilities and construction. barcelonactiva.cat/treball/jo+ Training with official employment service (SOC) qualification Long courses (+300 hours), which include internships and a professional skills cer- tificate on completing the training. This is a recognised official qualification that During enables those who have it to change their 2023 profession and access jobs with a higher market demand. barcelonactiva.cat/treball Measures for the promotion of economic activity in Barcelona 2023 43
Type of Who it’s Period measure aimed at Job opportunities in municipal markets and local shops A programme promoted by Barcelona Activa, in conjunction with Mercabarna and the Intermedia Foundation, and in collaboration with the Barcelona Muni- cipal Institute of Markets, which seeks to meet the need for generational han- dovers in the city’s markets. The pro- gramme is aimed at young people aged 18 to 29, with or without compulsory se- condary education (ESO), Baccalaurea- During te or intermediate Vocational Education 2023 and Training qualifications, and offers guidance and training in three food-tra- de specialities: butcher’s assistant, deli assistant and seafood assistant. In addi- tion, the IMMB puts vacant stalls in the markets up for auction to give access to new concession holders. It also publi- shes the food trades associations that offer job vacancies on its website. barcelonactiva.cat/treball/jo+ mercats.barcelona Entrepreneurship programmes for specific groups and sectors Programmes for entrepreneurship inclu- de accompaniment and networking for the creation of enterprises and organi- sations aimed at certain groups of en- During 2023 trepreneurs (young people, older people and women) or sectors of activity (crea- tive industries, food, sport, tourism or projects with a social impact). emprenedoria.barcelonactiva.cat/programes-emprenedors 44 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at DigitESSt and DigiDieta (see page 23) Barcelona Fashion Forward (see page 24) Dissenyem comerç (see page 29) Information and education sessions on consumption (see page 33) Responsible Consumption Space (see page 33) Futurism (see page 34) Free, convenient training, open to everyone All the training we offer you through Barcelona Activa is free and available to all city residents. It will help you to find a new job, improve your professional profile, start up a business or get your business to grow. It is organised through the Cibernàrium, Barcelona Treball and other services and enables users to choose, depending on their individual needs, between several types of training experiences and formats: F2F, online and streaming. barcelonactiva.cat/training Measures for the promotion of economic activity in Barcelona 2023 45
04 Promoting the city Barcelona is a city that looks to the future and possesses We promote all the attributes for Barcelona playing a key role in the changes that are coming. The City Council is therefore driving ahead with economic- promotion tools, both local and international, fostering public-private cooperation initiatives and launching campaigns that strengthen the city’s full economic potential. 46 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at BizBarcelona and Employment Fair These two are benchmark events for en- trepreneurial initiative and job seeking, and they are held together to foster talent Second and boost businesses. The city’s entre- half of preneurial and business ecosystem will 2023 be meeting institutions and professionals again in 2023. salocupacio.com bizbarcelona.com Municipal employment plans (comprehensive sectoral and strategic projects with contracts [PICs]) Employment initiative to promote job placements for unemployed individuals that combines work experience, skills improvement and career guidance. Par- During ticipants join various municipal projects 2023 connected to strategic sectors with a six-month employment contract. barcelonactiva.cat/treball/pics Measures for the promotion of economic activity in Barcelona 2023 47
Type of Who it’s Period measure aimed at Barcelona International Community Day 2023 This year will see the tenth edition of Barcelona International Community Day, an F2F event that includes an exhibitors’ The 2023 edition is fair and an extensive programme of acti- planned vities (seminars, workshops, roundtables for and networking) to welcome the city’s Saturday, international community, offering useful 28 information and resources for living, wor- October king and doing business in Barcelona. barcelona.cat/internationalcommunityday Presence at trade fairs: ISE, IOT, 4YFN-MWC, SMART CITY EXPO Barcelona City Council and Barcelona Activa take part in the main trade fairs held in the city, with their own space offe- ring economic information on the city, advice for enterprises and investors, and networking activities, among other things. During 2023 Spaces are provided at these fairs so that start-ups in the Barcelona Activa orbit and taking part in its accompaniment pro- grammes can be introduced and create new business opportunities. barcelonactiva.cat/empreses/fires 48 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Barcelona Social and Solidarity Economy Strategy for 2030: reviving and strengthening an economy for life in the city The #ESSBCN2030 SSE strategy is an expression of the joint work and com- mitment of the SSE area and the SSE community to join forces and streng- then the SSE in the city. It became a city agreement in June 2021, creating a joint working space for participation and sha- red governance between the SSE area, co-led by the Catalan Social Economy Association (AESCAT) and Barcelona City Council, thereby enhancing and gi- During ving continuity to the participatory pro- 2023 cess underway, and contributing to the socio-economic development of the city and its residents. Based on the roadmap set out by the #ESSBCN2030 strategy, Barcelona City Council drafted the Social and Solidarity Economy Promotion Plan for 2021-2023 Plan, identifying, prioritising and imple- menting initiatives with greater impact on municipal public policies. Some 21.8 million euros are expected to be alloca- ted to it during its three-year life. ajuntament.barcelona.cat/economia-social-solidaria/ca/estrategia-essbcn2030 Measures for the promotion of economic activity in Barcelona 2023 49
Type of Who it’s Period measure aimed at Market network support and promotion programme. Agreement with the Barcelona Federation of Municipal Market Associations (FEMM) Action in the market network to promote the differential values of the city’s markets During in the distribution network for fresh, quali- 2023 and ty, local, organic, short-circuit products. At 2024 the same time, it highlights their role as ad- vocates for healthy and sustainable food. mercats.barcelona 2030 City Agreement for Healthy and Sustainable Food This is a space for participation, pu- blic-private cooperation and joint action between city institutions and organisa- tions working to transform the prevailing food system and make it healthier and more sustainable. During Its goal is to give continuity to the pro- 2023 cess used for drafting the EASSB2030, promoting cooperation, action and coor- dination of projects to move towards a healthy, sustainable food model. alimentaciosostenible.barcelona/ca/estrategia-dalimentacio- saludable-i-sostenible-barcelona-2030 50 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at Agròpolis participatory space Agròpolis is a public community space for dialogue, work and action, between civil society, the economic fabric, univer- sities and the municipal public authority, which have the common goal of colla- During borating to transform Barcelona’s food 2023 system through the values of food sove- reignty and agro-ecology. alimentaciosostenible.barcelona/ca/ cuidem-el-planeta/agropolis Responsible Consumption and Social and Solidarity Economy Fair Annual fair organised in a central part of Barcelona to promote responsible con- sumption and introduce the social and solidarity economy to the city. You will Regis- tration: find various booths with social and so- July/ lidarity economy (SSE) or responsible Septem- consumption enterprises, organisations ber. Fair and projects in Barcelona, offering a wide held: range of crafts, clothes and other textile December accessories, culture, books, packaged 2023 food, cosmetics, toys and other small-gift products. barcelona.cat/economiasocial Measures for the promotion of economic activity in Barcelona 2023 51
Type of Who it’s Period measure aimed at Campaign to promote shops, markets, bars and restaurants Every year the City Council launches a campaign every year to position Bar- celona as a city for quality local shops, markets, bars and restaurants, thanks to the professionalism of the people wor- king there and the service they offer the During public. The campaign is also intended to 2023 make these establishments aware that the professionalism of their teams is a key factor in Barcelona becoming a ben- chmark in this field. barcelona.cat/comerc Barcelona’s tourism promotion campaigns The Barcelona Tourist Consortium runs a series of campaigns to promote tourism in the city. Equipped with a considerable digital component, they are aimed at several specific target sectors for the purpose of attracting a local, high-value During visitor profile that shares Barcelona’s 2023 attributes. Notable new content includes cultural, creative and food offers and priority types of public such as the LGBTIQ+ group and digital nomads. barcelonaturisme.com 52 Ajuntament de Barcelona
Type of Who it’s Period measure aimed at City Experiences Programme (see page 18) Barcelona International Welcome (see page 22) Barcelona Fashion Forward (see page 24) Barcelona Innova Lab (see page 28) Tourism Observatory (see page 30) Training and accompaniment in commercial strategies for selling sustainable products (local, direct from producers and organic) (see page 42) Measures for the promotion of economic activity in Barcelona 2023 53
05 Regulatory changes and tax rebates Barcelona is responding to the current situation of inflation and rising costs – electricity and food, for example – with Let’s boost an expansionary budget the city! and a proposal to freeze public rates and prices for 2023, despite the increase in the CPI. It is also bringing in regulatory and administrative changes to simplify procedures for the public and economic sectors and which will facilitate economic activity. 54 Ajuntament de Barcelona
TREC (e-commerce distribution tax) Big e-commerce companies, which make thousands of home deliveries in the city and make special use of the public domain, produce congestion and increase pollution. That, moreover, gives them an unfair advantage over local traders. Hence it was felt necessary to develop a fiscal instrument that would enable this special use of the public domain to be subject to tax. The tax will be applied to postal operators with gross annual billing revenues of more than 1 million euros obtained from deliveries to the final destinations indicated by consumers in Barcelona. The amount of the rate is set according to a percentage of the gross income invoiced by the company, once the operations exempted from tax have been excluded. The amount to be paid by all the operators may not exceed the limit set for public domain use, quantified as 2.6 million euros. ajuntament.barcelona.cat/economiatreball/ca Period: during 2023 TREC Measures for the promotion of economic activity in Barcelona 2023 55
Flat rate This is a new method of direct debit payment that allows you to pay all the taxes for the year together, choosing the number of monthly instalments you wish to pay. Only for natural persons. Legal persons cannot ask for a flat rate. barcelona.cat/hisenda Period: Each year, the tax calendar FLAT RATE will include information on the period for registering for the flat rate 56 Ajuntament de Barcelona
75% rebate on the tax for using the public domain for terraces and outdoor tables The 75% rebate on the tax for using the public domain for terraces and outdoor tables which was applied during the Covid-19 pandemic is being maintained. ajuntament.barcelona.cat/norma-portal-juridic/ Period: solely for the 2023 tax year TERRACES Measures for the promotion of economic activity in Barcelona 2023 57
Property tax (IBI) rebates The City Council offers different: for new-build properties and social housing, if this involves a large family and systems are installed for harnessing heat or electricity from the sun’s energy, during the three tax periods following the date of the installation’s legalisation. barcelona.cat/hisenda Period: each rebate’s specific terms will IBI have to be consulted Economic activity tax (IAE) rebates The City Council offers different rebates on the tax for business activities. Rebates for cooperatives Cooperatives and cooperative unions, federations and confederations can request an IAE rebate provided they present documentary proof that they are registered in the Cooperatives register and meet the requirements set out in the Tax byelaw and Act 20/1990, of 19 December, on the tax system for cooperatives. The rebate is for 95% of the amount of the tax levied. Tax rebates for increased staff numbers Natural or legal persons who pay municipal tax and have increased their staff by 10% or more are eligible for a rebate. The increase must have involved indefinite contracts and taken place during the tax period immediately prior to that in which the subsidy is requested. It must be borne in mind that this increase in staff numbers must have occurred in their work centres in the Barcelona municipality. 58 Ajuntament de Barcelona
Rate reduction for use of renewable energy Rebates for natural and legal persons installing systems for harnessing heat or electricity from the sun’s energy, for three consecutive years as from the date of application for the installation’s legalisation or registration. barcelona.cat/hisenda Period: specified for each rebate IAE Measures for the promotion of economic activity in Barcelona 2023 59
Tax on mechanically powered vehicles (IVTM) rebates The City Council offers several rebates on the tax on mechanically powered vehicles. Rebate on the tax on mechanically powered vehicles for owners of vehicles classed as zero emission or electric vehicles: Rebate on the tax on mechanically powered vehicles of any kind (except trailers) classed as zero emission vehicles according to the vehicle registry of the Directorate General of Traffic. Rebate on the tax on mechanically powered vehicles for owners of ECO-classed vehicles that use petrol, with emissions of up to 120 g/km of CO2: Rebate on the tax on mechanically powered vehicles for owners of ECO-classified vehicles of any kind (except trailers) that use petrol, with emissions of up to 120 g/km of CO2, according to the vehicle registry of the Directorate General of Traffic. Rebate on the tax on mechanically powered vehicles for owners of vintage vehicles: Rebate on the entire amount of the tax on mechanically powered vehicles for vehicles considered vintage, under the regulations for vintage vehicles. barcelona.cat/hisenda Period: specified for each rebate IVTM 60 Ajuntament de Barcelona
Construction, installation and works tax (ICIO) rebates Barcelona City Council offers several rebates on the construction, installation and works tax. Rebates on the construction, installation and works tax (ICIO) may be requested for work whose purpose is to construct buildings or put up installations declared to be of special municipal interest or usefulness, because of social, cultural, historical and artistic or work-promoting circumstances or because they incorporate systems for harnessing heat or electricity from solar energy. seuelectronica.ajuntament.barcelona.cat/oficinavirtual/ca/tramit/20050000547 Period: The period needs to be ICIO consulted in the corresponding tax byelaw Measures for the promotion of economic activity in Barcelona 2023 61
06 Measures For Each Specific Sector I am job-hunting or wish to improve my professional profile Subsidies, grants and funding Crea Feina Plus 2023 job-creation subsidies Advice Employment Rights Defence Points Inclusive Employability Services Career Guidance and Job Search Service Employability Service for Young People Talent marketplaces Barcelona International Welcome Training Tech training at the Cibernàrium IT Academy 42 Barcelona Online training for professionals and enterprises Sectoral reskilling Language reskilling Trades Workshops Digital Fab Lab Network (XAS) Discovering, learning and finding work (“BCN Guarantee of success”) Job opportunities in municipal markets and local shops Training with official employment service (SOC) qualification Promoting the city BizBarcelona and Employment Fair Municipal employment plans (comprehensive sectoral and strategic projects with contracts [PICs]) 62 Ajuntament de Barcelona
Barcelona International Community Day 2023 Presence at trade fairs: ISE, IOT, 4FYN-MWC, SMART CITY EXPO Barcelona International Welcome Regulatory changes and tax rebates Flat rate Property tax (IBI) rebates Tax on mechanically powered vehicles (IVTM) rebates Construction, installation and works tax (ICIO) rebates I have a company or I’m self-employed Subsidies, grants and funding Crea Feina Plus 2023 job-creation subsidies Activa Autòno+ 2023 Barcelona Deep Tech Fund Locals amb energia – Premises with energy General call for subsidy applications for district and city projects, activities and services in 2023 Impulsem el que fas 2023 – We promote what you do 2023 Subsidies for the digital transformation of local shops, bars and restaurants Subsidies as a support and market recovery measure: general expenditure and business recovery measures Mercabarna Impulsa A proactive city Urban Challenges Advice Intermedia Locals Business Transfer Service Barcelona International Welcome Desk Barcelona International Welcome Office 22@. Information, advice, and urban-planning and business procedures point DigitESSt and DigiDieta Barcelona Fashion Forward 2023 – We’ll promote your fashion brand 2023 Ground-floor premises and activities, commerce, services and restaurant trade observatory Urban Economic Promotion Areas (APEUs) Talent marketplaces Barcelona Innova Lab Business Advice Service Barcelona Biosphere Commitment to Sustainable Tourism Social and Solidarity Economy (SSE) Advisory Service Digitalisation service for SMEs Social clauses for responsible public procurement OMIC consumption information and advice service for enterprises Measures for the promotion of economic activity in Barcelona 2023 63
Consumption information and education sessions Responsible Consumption Space Futurism Entrepreneurship programmes for specific groups and sectors Training Tech training at the Cibernàrium Online training for professionals and enterprises Digital Fab Lab Network (XAS) Entrepreneurship programmes for specific groups and sectors Consumption information and education sessions Responsible Consumption Space DigitESSt and DigiDieta Futurism Barcelona Fashion Forward Promoting the city BizBarcelona and Employment Fair Barcelona International Community Day 2023 Barcelona International Welcome Presence at trade fairs: ISE, IOT, 4FYN-MWC, SMART CITY EXPO 2030 City Agreement for Healthy and Sustainable Food Agròpolis participatory space Regulatory changes and tax rebates Property tax (IBI) rebates Economic activity tax (IAE) rebates Tax on mechanically powered vehicles (IVTM) rebates Construction, installation and works tax (ICIO) rebates I’d like to become an entrepreneur Subsidies, grants and funding Crea Feina Plus 2023 job-creation subsidies Activa Autòno+ 2023 Barcelona Deep Tech Fund Impulsem el que fas 2023 – We promote what you do 2023 Subsidies for the digital transformation of local shops, bars and restaurants A proactive city Urban Challenges Advice Intermedia Locals Business Transfer Service Barcelona International Welcome Desk Barcelona International Welcome Office 22@. Information, advice, and urban-planning and business procedures point 64 Ajuntament de Barcelona
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