Master in Management in the field of Strategic Marketing
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Master in Management in the field of Strategic Marketing
MESSAGE FROM THE PROGRAMME DIRECTOR
The marketing discipline and role of the Chief Marketing Officer (CMO) are changing rapidly. CMOs increasingly
have total responsibility for revenue growth and customer experience management, and play a central role in
the design and implementation of related digital architectures in the organisation. To keep pace, CMOs must
understand new data sources, marketing analytics and processes that that are required to make sense of the
rapidly changing environment and drive performance and stakeholder value strategies.
Strategic marketing management is especially challenging in emerging markets. On one hand, organisations
operating in the more developed metropolitan and urban areas must understand how to develop and
implement omni-channel, omni-media marketing strategies across increasingly digitalized customer interfaces.
On the other hand, the unparalleled transition of an emerging consumer market comprising 2.7 billion people
around the world requires a more traditional approach to marketing strategies. To be successful, CMOs must
be able to develop and implement marketing strategies across these high levels of diversity, dynamics and
connectedness.
The Master of Management in the Field of Strategic Marketing is designed to expose students to theories,
principles, models and techniques that are required for success as a CMO in this rapidly evolving business
environment.
The program is in two parts. In the first part, students complete 10 core modules taught by academics and
industry experts. Practical application of theory is an important aspect of every module. In the second part,
students prepare a dissertation, which facilitates deep learning about a research topic of the student’s choice.
We hope that you will be as excited about this program as we are and look forward to welcoming you onto the
program!
Prof Steve Burgess
Programme Director
1
PROGRAMME STRUCTURE
The degree commences with a day of orientation to introduce you to WBS and the programme.
You will get to know the lecturing staff, professional support and administrative staff, and other
students with whom you will work on group assignments. The degree is offered in part-time
block-release mode over two years. Classes commence in February and meet two days most months,
usually a Friday and Saturday, ending in June of the second year. Classes do not meet in December or
January at the end of the first year, which is a study break. Students choose a research topic during
the first year and submit the final research report in the second year.
WHAT DOES THE CURRICULUM LOOK LIKE?
CORE COURSES:
• Strategic Marketing Management
• Research Methodology for Marketing
Management
• Customer Equity Management
• Applied Consumer Behaviour
• Advanced Strategic Marketing
• Accounting and Finance for Marketing
Management
• Strategic Brand Management
• Integrated Marketing Communication &
Digital Marketing
• Research Theory and Design
• Applied Services Marketing
RESEARCH REPORT
The research report comprises almost 50% of the total mark allocation of the Master of
work and builds on the fundamentals of all the courses attended.
Students are required to choose a suitable marketing topic, and then develop it into a
research proposal. This proposal is evaluated by a panel, after which the student works
with their supervisor to collect and analyse data, and present the results according to the
guidelines given in the Research Methodology course.
contribution to scholarly knowledge, practical application and research rigour.
2
WHY WITS BUSINESS SCHOOL?
The Wits Business School is the Graduate School of Business Administration at Wits University,
part of the Faculty of Commerce, Law and Management (CLM). As one of the highest rated research
universities in the world, Wits has a rich history in human rights advocacy and maintains a robust
presence in South Africa’s civil society. The university is in the vanguard of a burgeoning and globally-
engaged Africa, one that seeks solutions to challenges that impact no only Africa, but the world.
QUALITY OF FACULTY
WBS boasts the highest number of PhDs
of any business school in South Africa. Our
lecturers are known for their outstanding
teaching abilities, as well as their business
and research experience. Our faculty prides
itself on its diversity, as well as its local and
international management expertise.
CASE CENTRE ALUMNI NETWORK
WBS is proud of its extensive network of
Africa to establish its own Case Centre, alumni around the world, many of our
which has developed well over 200 case graduates hold senior management positions
studies, most of which focus on South African in organisations both locally and abroad.
organisations. The case method enriches Our active Alumni Office arranges several
the learning experience by bringing real-life networking events for alumni, with guest
scenarios into the classroom. speakers, throughout the year.
ACCREDITATIONS PUBLIC DISCOURSE
WBS is accredited by the London based Hosting a number of topical events every
Association of MBAs (AMBA), is a founding year, WBS is continually building on its
member of the South African Business reputation as a centre for discourse, debate
School Association (SABSA) and a member of and discussion. Our public lectures attract
the Association of African Business Schools this country’s foremost thought leaders,
(AABS). We are also proud to be the only academics, businesspeople and experts in
African business school to be a member of
the Programme in International Management business-relevant issues facing South Africa
(PIM), a network of 60 leading business and the rest of the continent.
schools around the world.
LOCATION
WBS is situated on its own beautiful campus
in Parktown, Johannesburg with easy access
to highways.
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FACILITIES, RESOURCES AND SERVICES
FOOD AND COFFEE ICT FACILITIES
Our on-site canteen serves a wide variety WBS has a well-equipped computer laboratory
of delicious meals and snacks, including and Wi-Fi is available throughout the campus.
home-made cakes and cappuccinos to fuel Students have access to our e-learning
the academic debate! Opposite the School platform, Sakai and there are numerous
is ‘Mike’s Kitchen’ restaurant, a historical printers available for students’ use.
landmark and popular meeting place for
students and business people.
LIBRARY
Our comfortable and well-stocked library, research and information needs of students,
known as the WBS Management Library, holds but also acts as a management research
over 15 000 volumes of books and collections archival repository for Wits University, holding
and subscribes to over 200 database journals. a reserve of over 45 years of MBA and other
The library not only services the day-to-day management discipline research theses.
4
APPLICATION PROCESS CHECKLIST
Online application form
• Only online applications are accepted.
Please go to www.wbs.ac.za and click
Management Part III form
on online applications on the top right ( Download from the WBS website)
hand corner.
Letter of motivation
• Please ensure that all information is
correct and that you have uploaded
everything on the checklist (below).
Copies of your academic transcripts
(for graduates of universities other than Wits)
Deadline for applications 2019:
31 August, 2019
(for students who have not studied tertiary level
English)
REQUIREMENTS FOR ADMISSION: Non-refundable application fee of R 200
First degree and postgraduate studies INTERNATIONAL STUDENTS
class Bachelor’s degree with any recognised Students whose prior degrees were not
and accredited postgraduate degree or awarded by a South African university
diploma from any discipline is recognised).
Two-four years’ work experience in an
R FEES
Successful completion of the WBS
Admissions Test. Fees for the MMSM for 2019 are quoted as
Mathematics and English: a level of R140 370.00*
competence equivalent to the requirements *Please note:
Fee is subject to review in January 2020.
of the South African matriculation is advisable.
Interview: Candidates may also be required On acceptance:
to attend an interview with WBS faculty to Should your application be successful,
determine their suitability for the programme. an amount of R15 000 will be payable on
acceptance. This amount is non-refundable and
IMPORTANT CONTACT INFORMATION:
Applications/Enquiries:
+27 (0)861 000 927
admissions.wbs@wits.ac.za
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TESTIMONIALS
In 2012, I had read a lot on masters programmes from various business schools across the country.
at Wits Business School. I gave myself two years to work on getting the necessary experience required by
the programme. I joined the programme as part of the 2015 cohort and graduated in July 2016. I went
on to register for a PhD, which I intend to complete in 2018. As marketers, we operate in a very dynamic
environment that is ever changing with consumer needs and competitors. So, I needed to be able to
ledge from leading academics from WBS,
which enabled me to think strategically and make more informed business decisions. MMSM has been
phenomenal for the knowledge I have gained and the opportunity to align that with my career as a PhD
c Marketing (2016)
I greatly enjoyed the WBS learning environment and the lectures
Strategic Marketing were very thought provoking and interactive. Classes provided exposure to the latest
academic thinking and often included guest speakers from the business world, which really brought the
theory to life. I also had the opportunity to meet classmates f
companies, and make extensive professional contacts for the future. The coursework assignments such
as case studies, group projects and presentations challenged me to think in new ways to solve real-life
business issues under tight time pressure. I would highly recommend the programme to anyone interested
e professionally and personally.
rketing (2016)
After completing my MBA, I realized that not only should the learning not stop but also, I would require
n and continuity for my career going
forward. I found a love for all things marketing during my MBA studies and after consultation with various
program lecturers and directors, I was amazed and excited about the strategic and focussed approach
ive inclined.
Their focus is on developing the students’ strategic thinking and critical analysis skills, all whilst ensuring
we become the best marketers for a new developing economy. The learning process was further aided
by the composition of a cohort consisting of some of the best marketing professionals and academics in
Africa and abroad. I am proud to have been a part of this unique program and excited for the new era of
marketing my colleagues and I will step into.
gic Marketing (2016)
6
Wits Business School
The University of the Witwatersrand
2 St David’s Place | Parktown 2193
GPS coordinates: -26.1808 / 28.0369
PO Box 98 Wits 2050 Johannesburg
+27 (0) 11 717 3544
www.wbs.ac.za
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