MASTER IN FOOTBALL MANAGEMENT, METHODOLOGY AND ANALYSIS 2021 -2022 - LALIGA
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Index p04 / Greetings from our President p05 / Greetings from the Master’s Directors p06 / Target Group and Student Profile p06 / Job Opportunities p07 / LaLiga 360º p07 / Careers Service p08 / Employability p09 / Visits to LaLiga Football Clubs p10 / Data Sheet p11 / Full Master´s Degree p12 / Syllabus p14 / Academic Staff p16 / Admission and Registration Process p17 / Contact 2
“ LaLiga is firmly committed to education. By means of a qualified academic education, their sports professionals may achieve a better management of football clubs and institutions. The “LaLiga Business School” is the reflection of the educational project that our Institution has created and promoted in order to detect, recruit and train both present and future talent within football management, methodology and analysis areas. The Spanish Football League is the best in the world, therefore it is, extremely important that sports entities that take part in our official competitions, as well as in other sports, are able to provide their respective football clubs and institutions with management excellence by means of qualified and trained professionals. Thus, LaLiga will use all its experience and knowledge so that the “LaLiga Business School” guarantees quality courses and nationally and internationally recognized qualifications to train the best professionals and get the best managers. ” Javier Tebas President of LaLiga 4
Master in Football Management, Methodology and Analysis Greetings from the Master’s Director Hugo Blanco Head of LaLiga Sports Projects Area “ The Master in Football Management, Methodology and Analysis is the EThe main objective of each and every one of the specialisation courses, as well first postgraduate course that deals as of the Master’s degree as a whole, is with the complexity of football from to train future football professionals with a multidisciplinary and transversal the highest quality and rigour so that perspective. This higher education they can carry out their work in a highly programme reflects the knowledge, competitive, changing and complex experience and know-how of LaLiga’s best environment. professionals. The training process will be markedly This Master’s degree consists of four practical in nature. Bearing this objective modules, each one being also a university in mind, students will have the opportunity specialization course with its own entity: to experience the daily performance University Specialist in Game Analysis carried out by the professionals of the in Football, University Specialist in LaLiga’s Football Clubs. The students of Management of Youth Academies and this masters will have four visits to LaLiga’s Grassroots Football Training, University Football Clubs located outside Madrid — Specialist in Talent and Team Management one per specialist module/course; and four in Football and University Specialist in visits to LaLiga’s Football Clubs located in Sports Management in Football. the capital. Each of the specialization modules/ The staff recruited for this postgraduate courses will allow students to acquire course is the result of a thoughtful and the knowledge, competences, skills and balanced selection of academic profiles abilities necessary to achieve excellence in and LaLiga professionals. Teachers will put each specific area of action. The contents their talent at the service of the students of this Master’s degree complement selected to enjoy a unique learning and enriches each other, providing an experience. integrated and comprehensive view of the current scenario of professional football. ” 5
Target Group and Student Profile > Sports managers. > Professional or semi-professional players. > Heads of youth academies and grassroots football schools. > Graduates in areas related to Sports. > Qualified football coaches. > Other experienced professionals from the world of football who wish to > Sports technicians. complete, promote and redirect their professional sports career. > Technical coordinators and analysts. Admission requirements > To posses a Universtary Degree or higher. > Preferably to hold an Official Coach Title. Job Opportunities After completing this Master’s degree, Students who achieve this Master’s degree students will achieve professional will have a high level of competence for: excellence in the performance of the functions inherent to the following > Managing, planning, designing and positions within the sports structures of coordinating training projects in the Football Clubs: grassroots football of clubs, schools and other sports entities. > Sports managers. > Managing and coaching football > Technical coordinators. teams to achieve the individual and group objectives proposed. > Managers of Youth Academies. > Managing, planning, designing and > Managers/coordinators of the Youth coordinating the sport project of Academies Methodology area. any Football Club. > Coaches. > Analysing and preparing reports on games, teams and players. > Analysts. > Talent scouts. 6
Máster Master en Dirección, in Football Metodología Management, y Análisisand Methodology en el Fútbol Analysis LaLiga 360º Campus The LaLiga’s new Headquarters. Activities > Our students will enjoy a unique > In the course of the Master’s experience by gaining first-hand programme, our students will try to knowledge from LaLiga and its Clubs/ solve real cases related to the activities Public Limited Sports Companies. developed by LaLiga and/or its Clubs/ Public Limited Sports Companies’ > Visits to the Football Clubs of LaLiga activities. where Clubs/Public Limited Sports Companies’ professionals (technical > Our students will be able to attend coordinators, analysts, technical staff any meeting, seminar and internal and managers of Youth Academies) will committees held by LaLiga. share their know-how with our students Training Internships > The staff will be made up of the best > Internships at the LaLiga’s associated professionals from LaLiga and its Clubs/Public Limited Sports Companies. associated Clubs/Public Limited Sports Companies. > Our students will have a preferential position in any recruitment process that > Our students will have access to may be arranged to meet the needs of exclusive contents of LaLiga. future national and international sports projects of the LaLiga. > The Master’s programme is designed, coordinated and directed by the LaLiga professionals. Careers Service > LaLiga undertakes to offer careers > With over 150 professionals (technical service for those students who: directors, coaches, trainers, scouts, successfully complete the whole etc.) spread all over the world in Master’s programme or any of its 2017, LaLiga opens up a unique and Specialisation Courses; meet the specific exclusive opportunity for the students pre-established requirements to take of our master’s degree course to take part as technical staff in national and part in the projects it develops on five international sports projects; and, are continents. selected by the respective head of area by means of a personal interview. 7
Employability > Entities that have hired our students LaLiga CA Osasuna Valencia C.F. Cádiz CF Real Betis Balompié Santos FC Valladolid FC FC Midtjylland RCD Espanyol de Barcelona Cultural y Deportiva Leonesa Levante UD > Entities where our students did their internships LaLiga Agrupación Deportiva Levante UD Alcorcón Real Sociedad de Fútbol Marbella FC Cartagena FC Celta de Vigo Valladolid CF Cordoba CF Elche CF Club Atlético Osasuna Granada CF Rijeka fc Real Club Deportivo de la Coruña Club Deportivo Leganés 8
Master in Football Management, Methodology and Analysis Visits to LaLiga Football Clubs > Students will make at least 4 trips outside the Community of Madrid (one per module) and 4 trips in the Community of Madrid, in which they will visit 8 Clubs. 9
Data Sheet Date: Mode: Crédits: from November, 2021 On-site 60 ECTS to June, 2022 Schedule: Fridays Price: From 16:00 h to 21:00 h (5 hours) Full Master’s Degree: €14,000 (enrolment fees included) Specialisation Course: €4,650 Saturdays from 09:00 h a to15:00h > If you enrol two or more Specialisation Courses you will get a discount. For further information, please contact the Admissions (5 hours) Department. One Saturday per > Please, check our website for funding opportunities. month from 09:00h to 14:00h and from 15:00h to 20:00h Vacances: Location: Reduced LaLiga’s Headquarters group Calle Torrelaguna 60 28043 Madrid Accredited by: 10
Master in Football Management, Methodology and Analysis Full Master’s Degree Master’s Degree + 4 University Specialist Certificates ECTS: 60 Date: from November, 2021 to June, 2022 1. University Specialist 2. University Specialist in Game Analysis in in Management of Football Youth Academies and Grassroots from November, 2021 to December, 2021 Football Training Course length: 7 weeks 15 ECTS from January, 2022 to February, 2022 Course length: 7 weeks 15 ECTS 3. University Specialist 4. University Specialist in Talent and Team in Sports Management Management in in Football Football from May, 2022 to June, 2022 from March , 2022 Course length: 7 weeks to April, 2022 15 ECTS Course length: 7 weeks 15 ECTS 11
Syllabus MODULE I MODULE II University Specialist University Specialist in Game Analysis in Football in Management of Youth Academies and Grassroots Football Training 1. Introduction to and 1. Theoretical basis: Introduction to contextualization of a game Youth Academies Management analysis department. and Grassroots Football Training. 2. Fundamentals of Game Analysis. 2. Management, organisation and administration of a youth 3. New Technologies Applied to academy. Game Analysis. 3. Specific areas within the structure 4. Mediacoach as a Game Analysis of a youth academy. Tool. 4. Methodological basis for 5. Professional Analysis Models. coaching in grassroots football. 6. Talent-Scouting Processes. 5. The training process for young football players from a 7. Visits to Football Clubs of LaLiga, comprehensive point of view. case studies and supervised tasks. 6. Visits to Football Clubs of LaLiga, case studies and supervised tasks. 12
Master in Football Management, Methodology and Analysis MODULE III MODULE IV University Specialist University Specialist in Talent and Team Management in Sports Management in Football in Football 1. Fundamentals of Football Teams 1. Theoretical basis of Club model: Management. Administration and definition, principles and mediation of complex dressingroom characteristics of a successful situations. model based on talent and organization. 2. Fundamental psychological aspects to be considered in order to achieve 2. The Sports Manager: excellence in team management: competencies, skills and abilities self-confidence, group cohesion, to lead, plan, design, organize stress-anxiety and and manage the sports project of motivationactivation. a football club. 3. Skills and competences of the 3. Main legal and financial aspects coach as a mediator in that any Sports Manager must dressingroom know. situations: management, leadership, communication, 4. Communication strategy as conflicts resolution, mediation and a fundamental tool in Sports teamwork. Management. Impact of Sports Marketing. 4. Techniques and tools used by the coach to manage dressing-room 5. New technologies applied to situations: emotional intelligence, sports management, organization sports coaching and Neuro- and administration. Linguistic Programming (NLP). 6. Visits to Football Clubs of LaLiga, 5. Visits to Football Clubs of LaLiga, case studies and supervised case studies and supervised tasks. tasks. 13
Academic Staff Listing of academic staff confirmed to date: Alberto Iglesias Eduardo Covelo Head of the Analysis Department of Athletic Director of the youth academy at R.C. Celta Club’s first-team de Vigo Ana Merayo García Eduardo Morelló Tomás Head of the Psychology Derpartment of F.C. Coordinator of psycology at Villareal C.F. Barcelona Fernando Sanz Andoni Zubizarreta Director of Public Relations and Manager of the Former Sports Director of Olympique de LaLiga Ambassadors and Legends initiative and Marsella President of the Foundation Ángel Alcalde Francis Cagigao Director of the grassroots Tajonar del C.A. Sports Director at Federación Chilena Osasuna de Fútbol Ángel Vales Vázquez Francisco Joaquín Pérez “Rufete” Specialised Teacher and Former Head of Professional Football Director at Real Club Analysis at Liverpool F.C and Spanish national Deportivo Espanyol team Hugo Blanco Pita Antonio Fernández Identity Director and Assistant of Sports Sports Manager at Cádiz C.F. Management at R.C.D. Espanyol Arturo Martínez Noval Imanol Ibarrondo Coach at Real Sporting de Gijón and Director at Head of Emotion and Performance at Real Be You Be Different Sociedad de Fútbol Carlos Casal López Isabel García Carrión Sports Project Coordinator at LaLiga Sports Psycologist at Eduvic SCCL for a Fotball Club at Pimera Iberdrola David Casamichana Physical Trainer at Real Sociedad de Fútbol Javier Miñambres David García Sports Director at R.C. Celta de Vigo Methodology Coordinator at LaLiga Javier Vidales David Llopis Sports Director of the youth academy at Club Head of Self Development Department and Atlético de Madrid Performance Optimization at LEVANTE U.D. 14
Master in Football Management, Methodology and Analysis Jesús Olivera Pep Segura I+D+i Department at Sevilla C.F Former Sports Director at F.C. Barcelona Joan Vilá Ramón Rodríguez “Monchi” Former Methodology Director at F.C. Barcelona Sports General Manager at Sevilla Football Club José Antonio Prieto "Cata" Head of technical secretary at C.A. Osasuna Raúl Ojeda Head of competitions at LaLiga José Carrascosa Oltra Sports Psycologist at SABER COMPETIR, Raúl Peláez VALENCIA CF and IMEDUCV Alto Rendimiento Head of the Technology, Innovation and Analysis Area at Football Club Barcelona José Luis Sánchez Vera Former Head of Performance Analysis Roberto Olabe Department at Club Atlético de Madrid Professional Football Director at Real Sociedad de Fútbol José María Amorrortu Coach, youth academy director and sports Tomás García Calvo director University of Extremadura Juan Carlos Álvarez Campillo Santiago Coca Coach and mental trainer of elite sports Expert teacher in leadership and teams management Juan Florit Zapata Head of Sports Projects Department at LaLiga Luis Arnau Director de metodología del Villarreal C.F. Miguel Ángel Gómez Sports General Director at Real Valladolid Club de Fútbol Óscar Garro Technical Director of the youth academy at Deportivo Alavés Pablo Rodríguez Asistant Coach at Villarreal C.F 15
Admissions and Enrolment Procedure 1. Contact the Admissions Department. 2. Send your updated CV and Motivation Letter. 3. First interview with LaLiga Business School. 4. Second interview with a recruitment specialist company. 5. Analysis and internal review of the process. 6. Enrolment confirmation: payment of place reservation fee. Place Reservation Registration is open from November 1, 2020. 1.000 € Admissions Department > Email: business-school@laliga.es > Phone Numbers: +34 912 055 000 | +34 660 953 477 16
Master in Football Management, Methodology and Analysis 17
CONTACT www.business-school.laliga.com business-school@laliga.es +34 912 055 000 +34 660 953 477
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