MASSACHUSETTS STATE LOTTERY COMMISSION
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MASSACHUSETTS
STATE
LOTTERY
COMMISSION
DECEMMBER 2021 COMMISSION MEETING
DEBORAH B. GOLDBERG, CHAIR
TREASURER AND RECEIVER GENERAL
TERRENCE REIDY MEGHAN S. LIDDY
SECRETARY OF PUBLIC SAFETY COMMISSIONER
WILLIAM J. MCNAMARA
COMPTROLLER
MICHAEL R. SWEENEY
EXECUTIVE DIRECTOR
DECEMBER 28, 2021Massachusetts State Lottery Commission
150 Mount Vernon Street
Dorchester, MA 02125
Tel: (781) 849-5555
Fax: (781) 849-5546
TTY: (781) 849-5678
NOTICE OF MEETING AND AGENDA
In accordance with G.L. c. 30A, §§ 18-25, 940 CMR 29.03, and Chapter 20 of the Acts of 2021,
notice is hereby given of a meeting of the Massachusetts State Lottery Commission to be held
remotely at the following time:
Tuesday, December 28, 2021
10:30 a.m.
Conference Call Meeting with Screen Sharing/Presentation
This meeting is open to the public. To access, please contact the Lottery at (857) 208-8030 or
via email at jgoggin@masslottery.com and you will be provided with a Phone Number and
Conference ID and/or link.
I. Opening of Meeting
II. Approval of Minutes from November 30, 2021
III. Executive Director’s Report
IV. Matters Requiring Approval of the Massachusetts State Lottery Commission
VOTE (1): For the reasons set forth in the attached memorandum dated December 15, 2021,
the Executive Director is authorized to utilize state contract VEH110 and expend funds to
purchase vehicles during fiscal year 2022.
The maximum obligation assumed hereunder shall not exceed three hundred sixty thousand
dollars ($360,000.00).
VOTE (2): For the reasons set forth in the attached memorandum dated December 21, 2021,
the Executive Director is authorized to expend an additional two hundred eighteen thousand
dollars ($218,000.00) for Senior Program Engagement Management services for the ongoing
modernization efforts at the Massachusetts State Lottery Commission through the below OSD
ITS63 vendor:
Overture Partners, LLC
57 Wells Avenue, Suite 22
Newton, MA 02459
The aggregate total maximum obligation assumed for the above services for Fiscal Year 2022
shall not exceed four hundred sixty-eight thousand dollars ($468,000.00). Any future
encumbrance or expenditure pursuant to this vote is contingent upon appropriate availability of
funding for the Lottery.V. Other Business – Reserved for Matters the Chair did not Reasonably Anticipate at the
Time of Posting
VI. Executive Session
Purpose 6 of G.L. c. 30A, sec. 21: to consider the purchase, exchange, lease or value of real
property.
Date Posted to Website: Thursday, December 23, 2021 prior to 10:30 a.m.
Supporting the 351 Cities and Towns of Massachusetts
Visit our Web Site: www.masslottery.comTABLE OF CONTENTS
• APPROVAL OF MINUTES FROM NOVEMBER 30, 2021
• MATTERS REQUIRING APPROVAL OF THE
MASSACHUSETTS STATE LOTTERY COMMISSIONMINUTES
APPROVAL OF MINUTES
FROM
November 30, 2021Massachusetts State Lottery Commission
Draft/Unofficial Meeting Minutes for 11/30/2021 Meeting
Massachusetts State Lottery Commission
150 Mount Vernon Street, Suite 300
Dorchester, Massachusetts 02125
Tel: (781) 849-5555
Fax: (781) 849-5546
TTY: (781) 849-5678
Draft/Unofficial Meeting Minutes
DATE: Tuesday, November 30, 2021
TIME: 10:30 a.m.
All Attendees Participated Remotely through Cisco Webex Conferencing System
MEMBERS PRESENT: Deborah Goldberg, Treasurer and Receiver General
William J. McNamara, Comptroller
Meghan Liddy, Commissioner
Anthony Salvidio, Commissioner
Arielle Mullaney, Assistant General Counsel, Executive Office of Public
Safety and Security, designee of Secretary Terrence Reidy
ALSO PRESENT: David Falcone, Chief Operating Officer, Lottery
Edward Farley, Chief Marketing Officer, Lottery
Gregory Polin, Assistant Executive Director and General Counsel, Lottery
Didier Bertola, Assistant Executive Director, Chief Financial Officer,
Lottery
Christian Teja, Assistant Executive Director, Communications, Lottery
Matthew DiFrancesco, Assistant Executive Director, Operations, Lottery
Liz Giffen, Assistant Executive Director, Digital Operations, Lottery
Julie Goggin, HR/Legal Assistant, Lottery
Judy Moore, Senior Executive Assistant, Lottery
Delwin Dickinson, Assistant Executive Director, Modernization, Innovation
and Performance, Lottery
Michelle Cheney, Agent Drawing Assistant Manager, Marketing, Lottery
Owen Doherty, Manager, Product and Promotional Development Monitor
Games, Marketing, Lottery
Jamie Martel, Marketing Specialist/Draw Games, Marketing, Lottery
Shane Taylor, Manager, Product and Promotional Development Draw
Games, Marketing, Lottery
James MacDonald, First Deputy Treasurer
Sarah Kim, General Counsel, Treasury
Chandra Bork, Chief of Staff, Treasury
Lizandra Gomes, Deputy Chief of Staff, Treasury,
John Durgin, Associate General Counsel for Debt Management, Treasury
Emily Kowtoniuk, Deputy Legislative Director, Treasury
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Draft/Unofficial Meeting Minutes for 11/30/2021 Meeting
Andrew Napolitano, Deputy Communications Director, Treasury
Pam Tobey, Special Assistant to the State Treasurer, Treasury
Jeffrey Shapiro, Esquire, Deputy Comptroller, Chief Operating Officer
Victor Ortiz, Director of Problem Gambling Services, Massachusetts
Department of Public Health
Lorena Lama, Deputy Director of Office of Problem Gambling Services,
Massachusetts Department of Public Health
Colin Young, State House News Service
Amy Sokolow, General Assignment and Statehouse Reporter, Boston Herald
Steve Byrne, Vice President, Tremont Strategies Group
Robert Mann, Interested Member of the Public
I. Opening of Meeting
Treasurer Deborah Goldberg opened the Massachusetts State Lottery Commission
(“Commission”) meeting at 10:31 a.m.
Treasurer Goldberg made the following statement:
“Pursuant to the Massachusetts Open Meeting Law, Massachusetts General Laws, Chapter 30A,
section 20, all of the Commissioners
• Commissioner Meghan Liddy
• Commissioner Anthony Salvidio
• Comptroller William McNamara
• Assistant General Counsel Arielle Mullaney, and
• Myself, Treasurer Deborah Goldberg
will be participating remotely for this meeting because physical attendance is unreasonably difficult
and pursuant to Chapter 20 of the Acts of 2021.
Commissioners, we are all participating by a conference call. Please let us know if you have any
sort of technical difficulty.
The Commissioners may participate in any votes scheduled to take place at today’s meeting.
All votes must be taken by roll call.”
Treasurer Goldberg then stated:
“Pursuant to the Commonwealth’s Open Meeting Law, Massachusetts General Laws, Chapter
30A, section 20, as Chair of the Massachusetts State Lottery Commission, I would like to advise that
any person may make a video or audio recording of this open meeting.
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Draft/Unofficial Meeting Minutes for 11/30/2021 Meeting
However, I am obligated to inform attendees of any recording at the beginning of the meeting, so
I ask that those who are making any recording identify themselves now as doing so.”
Judy Moore, Senior Executive Assistant, Lottery, identified herself as making a recording to
assist in the preparation of the meeting minutes. Colin Young, State House News Service, also stated
that he would be making such a recording today.
II. Approval of the Minutes from October 26, 2021
Treasurer Goldberg asked the Commission to accept the minutes from the meeting held on
October 26, 2021. Commissioner William McNamara made a motion to accept the minutes of the
meeting and Commissioner Anthony Salvidio seconded the motion.
Treasurer Goldberg, recognizing there was no further discussion, moved the motion to a roll-call
vote.
Commissioner Meghan Liddy: yes; Commissioner Anthony Salvidio: yes; Commissioner
William McNamara: yes; Assistant General Counsel Arielle Mullaney: yes; and Treasurer Goldberg:
yes. The Motion carried.
The minutes were approved at 10:35 a.m.
Commissioner Anthony Salvidio asked to take the agenda items out of order because of a prior
commitment and time constraints.
III. Matters Requiring Approval of the Massachusetts State Lottery Commission
VOTE (1): For the reasons set forth in the attached memorandum dated November 16, 2021, the
Executive Director is authorized to purchase services and hardware to migrate its existing gaming
system to colocation facilities from the below vendor:
IGT Global Solutions Corporation
10 Memorial Boulevard
Providence, RI 02903
The original award was made pursuant to a competitive bid process (RFQ #1501).
The total maximum obligation assumed for the above services shall not exceed four million
dollars ($4,000,000.00).
Commissioner Meghan Liddy made a motion to authorize the Executive to purchase services and
hardware, and Assistant General Counsel Arielle Mullaney seconded the motion.
Chief Operating Officer Falcone explained that this vote involves the data center move. He stated
that the Massachusetts State Lottery Commission is in the process of relocating its data centers to a
colocation service provider, Markley Boston, LLC. As part of this project, the Commission will need
to purchase services and hardware to migrate its existing gaming system to Markley Boston, LLC’s
colocation facilities. The purchase is intended to simplify the migration process and reduce the risk
of interruption to the Commission’s gaming operations. The services and hardware will be procured
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Draft/Unofficial Meeting Minutes for 11/30/2021 Meeting
utilizing the existing contract with IGT Global Solutions Corporation. Approval will allow the
Massachusetts State Lottery to mitigate the risks associated with physically moving the existing
gaming systems and help insure a smooth transition to its new colocation facilities.
Commissioner Liddy asked how it is decided if something was going to be taken out of the
operating budget versus the capitalized budget.
Chief Financial Officer Didier Bertola explained that for this particular transaction it would be
paid for with capital funds and not through the operating budget. Once the centers are operational,
the Lottery will maintain them with funds from the operating budget.
Commissioner Liddy asked if it was mostly equipment. Chief Financial Officer Bertola
explained that he believed it was mostly for equipment for this particular vote where prior votes such
as Verizon were mostly for items such as network services.
Treasurer Goldberg, recognizing there was no further discussion, moved the motion to a roll-call
vote. Commissioner Meghan Liddy: yes; Commissioner Anthony Salvidio: yes; Commissioner
William McNamara: yes; Assistant General Counsel Arielle Mullaney: yes; and Treasurer Goldberg:
yes. The Motion carried.
VOTE (2): For the reasons set forth in the attached memorandum dated November 19, 2021, the
Executive Director is authorized to utilize ITC73: IT Hardware and Services to purchase VxRail
infrastructure to migrate its existing enterprise systems to colocation facilities.
The maximum obligation assumed for the above services shall not exceed four hundred thousand
dollars ($400,000.00).
Commissioner Anthony Salvidio made a motion to authorize the Executive Director to utilize
ITC73: IT Hardware and Services to purchase VxRail infrastructure, and Commissioner Meghan
Liddy seconded the motion.
Chief Operating Officer Falcone stated that this vote also involves the data center move. He
reiterated that the Massachusetts State Lottery Commission is in the process of relocating its data
centers to a colocation service provider, Markley Boston, LLC. As part of this project, the
Commission will need to purchase EMC VxRail infrastructure to migrate its existing enterprise
systems to Markley’s Boston. VxRail is an appliance that simplifies the management of servers,
storage, and server operating systems by merging these components into a single platform. The
purchase is intended to simplify the migration process and reduce the risk of interruption to the
Commission’s back-office operations. All items requested in this authorization will be procured
through a statewide contract. The Lottery will follow all procurement rules and policies required
under this contract. Approval will allow the Lottery to mitigate the risks associated with physically
moving the existing systems that support its office operations and help insure a smooth transition to
its new colocation facilities.
Treasurer Goldberg, recognizing there was no further discussion, moved the motion to a roll-call
vote. Commissioner Meghan Liddy: yes; Commissioner Anthony Salvidio: yes; Commissioner
William McNamara: yes; Assistant General Counsel Arielle Mullaney: yes; and Treasurer Goldberg:
yes. The Motion carried.
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Draft/Unofficial Meeting Minutes for 11/30/2021 Meeting
VOTE (3): For the reasons set forth in the attached memorandum dated November 4, 2021, the
Executive Director is authorized to enter into a contract to procure graphic design services in
connection with a new monitor game with:
Fuseideas LLC
8 Winchester Place, Suite 302
Winchester, MA 01890
This award is made pursuant a competitive bid process (Request for Bids 22-17).
The maximum obligation assumed hereunder shall not exceed two hundred thousand dollars
($200,000.00).
Assistant General Counsel Arielle Mullaney made a motion to authorize the Executive Director to
enter into the contract and Commissioner William McNamara seconded the motion.
Chief Operating Officer Falcone explained that this vote involves graphic design services for a
new monitor game. He stated that the Lottery is seeking vendors to provide graphic design services
to produce monitor game graphics for a new monitor game to be offered by the Lottery. The
proposed new monitor game, The Wheel of Luck, will eventually replace the ALL OR NOTHING
monitor game at Lottery Agent locations.
He revealed that the Request for Bids was issued pursuant to Massachusetts Statewide Contract
PRF70, which sought quotes from qualified vendors. The review team consisted of the following
Lottery employees: Owen Doherty, Michelle Cheney, Dan Sullivan, and Cagen Luis. Two additional
members served in an advisory role representing the Lottery’s Legal Department, Maryanne
Hutchinson, and the Procurement Department, Lee Conroy and were non-voting participants. The
review team developed the specifications and performance requirements necessary to meet the
Lottery’s desired graphic design service needs.
Chief Operating Officer Falcone recommended that the Massachusetts State Lottery Commission
authorize the Executive Director to enter into a limited term contract for graphic design services with
the total maximum obligation not to exceed $200,000.00.
Commissioner McNamara asked for a description of a monitor game. Treasurer Goldberg
explained that a monitor game would be similar to Keno. When Keno is down, there’s typically a
second monitor game. She stated that ALL or Nothing has been the second monitor game during her
tenure but it doesn’t begin to touch Keno in terms of interest or success. This vote is purely for the
development of the new game that will replace All or Nothing.
Commissioner McNamara recognized that this vote is a bid for the graphics of the game, and
asked if the game has already been decided on and if so, would this vote then allow it to be handed to
the graphic firm to create the look of the interface. Treasurer Goldberg explained that there is a
process, which includes meetings to discuss different game ideas, player’s styles, player’s reactions,
and different game names until a game is decided on. This game is now at the point where the actual
graphics that are utilized on the monitor are being developed. She stated that Chief Marketing Officer
Ed Farley and members of the Marketing team were in attendance if there were any other questions.
Treasurer Goldberg, recognizing there was no further discussion, moved the motion to a roll-call
vote. Commissioner Meghan Liddy: yes; Commissioner Anthony Salvidio: yes; Commissioner
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Draft/Unofficial Meeting Minutes for 11/30/2021 Meeting
William McNamara: yes; Assistant General Counsel Arielle Mullaney: yes; and Treasurer Goldberg:
yes. The Motion carried.
VOTE (4): For the reasons set forth in the attached memorandum dated November 16, 2021, the
Executive Director is authorized to utilize the ITS77: Staff Augmentation Statewide Contract to
contract with McInnis Consulting Services Inc., located at 100 Prospect Street, Norwell, MA
02061, for the consulting services of subject matter experts with any of the following firms to
design and develop the digital presence of The Wheel of Luck monitor game:
Interaction Gaming LLC d/b/a Gambyt
118 S Main Street
Ann Arbor, MI 48104
The total maximum obligation assumed for the above services shall not exceed three hundred
forty thousand dollars ($340,000.00). Any future encumbrance or expenditure pursuant to this
vote is contingent upon appropriate availability of funding for the Lottery.
Commissioner Anthony Salvidio made a motion to authorize the Executive Director to utilize the
ITS77: Staff Augmentation Statewide Contract to contract with McInnis Consulting Services Inc.,
and Commissioner Meghan Liddy seconded the motion.
Chief Operating Officer Falcone explained that the Wheel of Luck is a proposed new monitor
game to replace the All or Nothing monitor game at Lottery Agent locations. It is requested that the
Massachusetts State Lottery Commission authorize the Executive Director the ability to encumber
and expend up to three hundred forty thousand dollars ($340,000.00) for services to design and
develop the digital presence of The Wheel of Luck monitor game. These services are necessary in
order for the Lottery to provide a player experience for The Wheel of Luck game on its website and
mobile app similar to the Keno monitor game. These services will cover certain aspects of the
implementation of The Wheel of Luck monitor game, which will impact a variety of Lottery
platforms, including hosting, infrastructure, and back office operations used by the Lottery’s Finance,
Customer Services, and Security Departments to monitor player activity on its digital systems.
Subject Matter Expert Consultants will work closely with Lottery staff.
Treasurer Goldberg, recognizing there was no further discussion, moved the motion to a roll-call
vote. Commissioner Meghan Liddy: yes; Commissioner Anthony Salvidio: yes; Commissioner
William McNamara: yes; Assistant General Counsel Arielle Mullaney: yes; and Treasurer Goldberg:
yes. The Motion carried.
VOTE (5): For the reasons set forth in the attached memorandum dated November 9, 2021, the
Executive Director is authorized to enter into the second one-year extension option for custodial
banking services with:
Avenu Insights & Analytics LLC
5680 Trinity Parkway, Suite 120
Centreville, VA 20120
This original award was made pursuant a competitive bid process (TRE Cash Custody RFR
#2017).
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The maximum obligation assumed hereunder shall not exceed one hundred seventy thousand
dollars ($170,000.00).
Commissioner William McNamara made a motion to authorize the Executive Director to enter
into the second one-year extension option and Assistant General Counsel Arielle Mullaney seconded
the motion.
Chief Operating Officer Falcone explained that this is a request to the Commission to approve a
one-year extension and funding for a contract with Avenu Insights and Analytics LLC for custodial
banking services. The Treasury issued the RFR and awarded the Lottery custodial banking services
contract to Conduent State & Local Solutions, Inc. for three years with two one-year options to
extend. The Lottery is requesting that the second option to extend for one year be approved with
Avenu Insights and Analytics along with a funding request of $170,000.00. The annual funds
required for this contract is directly related to the number of accounts maintained by Avenu Insights
and Analytics on behalf of the Lottery. The number of accounts fluctuates depending upon the
number of accounts added each month for jackpot winners selecting the annuity payment option and
the number of accounts closed after their final maturity payment is made. It is estimated that as of
December 31, 2021, the Lottery’s custody portfolio will consist of 1,325 accounts.
Treasurer Goldberg, recognizing there was no further discussion, moved the motion to a roll-call
vote. Commissioner Meghan Liddy: yes; Commissioner Anthony Salvidio: yes; Commissioner
William McNamara: yes; Assistant General Counsel Arielle Mullaney: yes; and Treasurer Goldberg:
yes. The Motion carried.
IV. Executive Director’s Report
Lottery Sales Update – October
Chief Operating Officer David Falcone updated the Commission on Lottery figures for October
2021. He reported overall unadjusted sales for October of 2021 were up $18.4 million from October
2020. The estimated net profit for October 2021 versus October 2020 is an estimated $2.1 million
decrease in net profit. Due in part to a jackpot prize settlement totaling $15 million paid in the month
of October for the Lottery’s share of Mega Millions and Powerball jackpots won in other states, the
estimated prize payout for October 2021 was 75.20 percent as compared to 73.89 percent in October
2020.
Chief Operating Officer Falcone updated the Commission on Lottery figures for Fiscal Year
2022. He reported that the estimated FY22 year-to-date net profit for the first four months of FY22 is
$382.9 million as compared to $363.6 million for the first four months FY21. The estimated year-to-
date prize payout for the first four months of FY22 is 73.23 percent as compared to 73.36 percent for
the first four months of FY21.
Five Year Comparison Chart
Chief Operating Officer Falcone presented a five-year comparison chart showing the prize payout
as a percentage of the Lottery’s sales from the last five years. He announced that the current
estimated prize payout for fiscal year 2022 was approximately 73.23 percent.
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Draft/Unofficial Meeting Minutes for 11/30/2021 Meeting
Gross Sales Results – October
Chief Operating Officer Falcone discussed the Gross Sales Results of October FY22 versus
October FY21 Unadjusted Non-Fiscal Year and reported a slight decrease in instant tickets sales,
which he attributed to the Powerball grand prize being hit in October because that generally causes a
dip in activity. Overall, total sales were up $18.4 million.
Reporting on year-to-date FY22 versus FY21 Unadjusted Non-Fiscal Year, Chief Operating
Officer Falcone reported that overall sales were up $116.1 million.
Congratulations in Order!
Chief Operating Officer Falcone congratulated Lottery Employee Assistance Program Director
Brian Donelan as the recipient of the Labor Assistance Professionals of Massachusetts Unsung Hero
Award for 2021. Chief Operating Officer Falcone described Program Director Donelan as the type of
person that when you meet him, you’ll think you met the nicest person on the planet. Program
Director Donelan reports to Lottery Human Resource Director Elizabeth LaForest.
Since 1994, Brian’s work has impacted many families in the Massachusetts State Lottery and the
recovery community. Chief Operating Officer Falcone added that Lottery employees know that they
can go to Program Director Donelan at any time for any kind of help with complete confidentiality
and the Lottery is extremely fortunate to have him as a team member.
Mobile Cashing – Environmental Impact Update
Chief Operating Officer Falcone reported on the positive impact the Lottery’s remote mobile
cashing app has had on the environment.
He stated that so far, the mobile app prize-claiming feature has allowed players to avoid nearly
3,000 trips to claims centers, save more than 5,700 gallons of gasoline, prevent an estimated 113,345
pounds of carbon emissions from entering the atmosphere, and a total of $19,325.41 in gas savings to
Lottery players.
Chief Operating Officer Falcone added that this is just a start and it is already having a good
impact.
Recent Press Release from the Office of Attorney General Maura Healey
Chief Operating Officer Falcone reported on a recent press release from the Office of the
Attorney General regarding an ongoing scheme to rob the state of tax revenue by laundering Lottery
winnings and lying under oath on numerous Lottery claim forms. He congratulated Lottery Assistant
Executive Director of Security and Compliance Dan O’Neil as well as everyone involved for their
tremendous work on this. He stated that twelve individuals and three stores in Boston, North Reading
and Chelsea have been indicted in connection with this scheme.
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Draft/Unofficial Meeting Minutes for 11/30/2021 Meeting
The Numbers Game Promo Highlights
Chief Marketing Officer Ed Farley reported on a recent promotion for The Numbers Game. He
stated that this is the first promotion that the Lottery has done for The Numbers Game in several
years. The Lottery was able to utilize the new gaming system where if a player purchased a certain
amount of tickets, they could get a free ticket. In this promotion, from October 4 through October 17,
if a player purchased $5 or more of The Numbers Game on a single ticket, they received a free $1
Mass Cash Quic Pic ticket for the next Mass Cash drawing.
Chief Marketing Officer Ed Farley introduced Shane Taylor, Product and Promotional Manager
for Draw games, and who recently joined the Lottery Marketing team from the Maryland Lottery, to
explain the promotion. Product Manager Taylor reiterated that this promotion utilized the Lottery’s
new gaming system, which he described as a major business transition that the Commission
supported. This is the first “buy x, get y” promotion that the Lottery has run. He stated that these
types of promotions are common in other jurisdictions. The offer that was put out to players was to
spend $5 dollars on The Numbers Game on a single ticket to receive a $1 Mass Cash ticket. The
promotion ran for two weeks with a few goals in mind. He explained that the Lottery wanted to
award the continued support of loyal core players. In some of the research, it was learned that The
Numbers Game players tend to be very loyal Lottery players with many who play their numbers
daily. In many ways, this promotion acted as a thank you to those players. This also gave these
players a chance to possibly explore a product that they hadn’t played before.
Product Manager Taylor stated that the promotion had great results with almost a $500,000
increase in The Numbers Game sales as compared to the previous two weeks. The Lottery awarded
534,262 free Mass Cash tickets, including one that won a $100,000 prize. During the two weeks of
the promotion, there was a 20 percent increase in The Numbers Game purchases of $5 or more when
compared to the two weeks prior. In the two weeks after the promotion ended, there was a 6 percent
increase in The Numbers Game purchases of $5 or more as compared to the two weeks before the
promotion. In addition, the Lottery picked up positive earned media for this promotion. He
explained that during the first day of the promotion, a player won the top prize of a free $1 Mass Cash
Quic Pic. This story was picked up by various news outlets: Mass Live, WCVB5, and News Boston
7. The Lottery is looking forward to running more promotions like this in the future.
Treasurer Goldberg and the Commission thanked Product Manager Taylor for his report and for a
job well done.
Holiday Responsible Gambling Campaign
Assistant Executive Director of Communications Christian Teja updated the Commission on this
year’s Holiday Responsible Gambling Campaign. Assistant Executive Director Teja stated that once
again, the Lottery is joining other lotteries across North America to discourage the giving of lottery
tickets as gifts to those under the age of 18. This year initiatives include a holiday toy drive that is
done on an annual basis. The Lottery is also partnering with the Massachusetts Department of
Health’s Office (DPH) of Problem Gambling Services on a holiday-themed campaign focused on
discouraging underage play, and providing the DPH with radio inventory as part of the Lottery’s
annual holiday advertising campaign.
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Holiday Toy Drive
Assistant Executive Director of Communications Teja announced that for the sixth consecutive
year, the Lottery is conducting a toy drive at the Dorchester headquarters and all claim centers, from
November 26th through December 13th. The toy drive is to encourage customers to donate toys for
families in need this holiday season, while reminding them that lottery tickets are not suitable gifts for
those under the age of 18.
Responsible Gaming – NASPL/NCPG Verification
Assistant Executive Director of Communications Teja reported on the Lottery’s ongoing work
with the Massachusetts Office of Problem Gambling Services and thanked Victor Ortiz, Director of
Problem Gambling Services, and his team in this effort. He explained that the Lottery was recently
verified under the NASPL/NCPG Responsible Gaming Standard at the Implementation Level after
having previously earned this status at the Planning Level in 2017. Assistant Executive Director of
Communications Teja added that the Lottery will continue working with Director Ortiz and his team
in the area of Responsible Gambling.
Holiday Instant Tickets – Sales Update
Chief Marketing Officer Farley provided a sales update on the holiday instant tickets as well as
the success of an instant ticket at the $20 price point this holiday season, which he stated historically
has not been done. He reported that as of last week, year-over-year actual sales have increased 0.1
percent. That is the first time that the Lottery has seen a year-over-year increase in instant ticket
sales. Chief Marketing Officer Farley announced that in addition, the Lottery is launching a $10 and
$20 instant ticket and barring any inclement weather, he is expecting a very good sales season for the
holiday. Sales are up over 6.2 percent for the eleven weeks of holiday sales, which is in week six. He
described this as an incredible increase over last year, which resulted in over $4 billion in instant
ticket sales.
Social Media
Assistant Executive Director of Communications Teja discussed how social media was used to
call attention to the continuing community partnerships with the Boston Bruins and the Celtics with
the 8-Spoke Salute and Heroes Among us programs, which were promoted on Instagram and Twitter.
In addition, this year’s holiday instant tickets were shown on Facebook carrying out the message to
make it an “Instant Tradition.”
Because of a prior commitment, Commissioner Anthony Salvidio left the meeting.
V. Massachusetts Department of Public Health Presentation
Chief Operating Officer Falcone invited Victor Ortiz, Director of Problem Gambling Services at
the Massachusetts Department of Public Health (DPH), to talk about the Massachusetts Department
of Public Health’s Holiday campaign.
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Director Ortiz expressed his appreciation to be invited back to address the Commission. He
stated that last year, under the leadership of Executive Director Michael Sweeney, the DPH
formalized its partnership with the Lottery. At the time, the basic goal was to utilize both metrics and
evaluation to determine the effectiveness and impact of the activities to be launched. The DPH
wanted to utilize the strengths and the assets of both the Lottery and DPH to expand the reach of
DPH’s messaging and programming services. The DPH also wanted to explore other possibilities of
initiatives that go beyond responsible gambling, and to think critically about public health, and to do
that in a collective effort to mitigate harm. Director Ortiz expressed that the DPH is excited to see
these efforts continue to pay dividends. Traditionally, there is a national holiday campaign involving
all lottery vendors with the promotion to discourage gift giving of lottery tickets by adults to youths.
Director Ortiz stated the Office of Problem Gambling Services (OPGS) has one of the most
robust communications campaign structures in the country. It is a platform that is centered around the
message “Let’s Get Real About Gambling.” OPGS used various executions to be able to promote the
platform and have launched various campaigns that focus on men of color, youth and parents, and
older adults. Last year, the goal was to utilize the platform as a foundation to launch the holiday
campaign to expand the reach. The campaign was launched for two weeks in December and the
metrics far exceeded expectations and were extremely impressive. This was all done using social
media, with impressions totaling over 780 and a Click-Through Rate (CTR) of 1.06 percent. Director
Ortiz put this information into perspective explaining that industry average in regards to CTR put the
OPGS on par to have one of the most successful holiday campaigns of anyone in the country.
Director Ortiz believed that this a good example of when working together in partnership and
collaboration and using the strength and expertise of the DPH and the Lottery how great things can
happen.
Director Ortiz reported that leading into this year, the OPGS examined lessons learned, what
could be done better, and how can higher goals be set. He announced that starting tomorrow, the
OPGS will launch a new holiday campaign. The new holiday campaign will refresh the existing
campaign with new images and a new message. The length of the campaign will be expanded from
two weeks to an entire month. This campaign will be bilingual in both English and Spanish.
Additionally, the OPGS will enhance its strategies in the tactics being used. Last year the OPGS
utilized social media and radio ads. This year, the OPGS is moving into other areas including
advertisements that will be used in convenience stores and gas stations. This campaign will be
tracked with metrics to see what the results are.
Director Ortiz expressed his excitement to see what the results will be. He stated that his goal
here today is to announce this campaign and say thank you to Executive Director Sweeney, Assistant
Executive Director of Communications Christian Teja, and many others at the Lottery who
continuously find ways to enhance the partnership to reach the collective effort of mitigating the
harms that are associated with gambling. Director Ortiz thanked Treasurer Goldberg for her
leadership as well as everyone involved in this effort.
Commissioner William McNamara applauded the presentation and stated it was very effective on
a very important subject.
VI. Other Business – Reserved for matters the Chair did not reasonably anticipate at the time
of posting
11Massachusetts State Lottery Commission
Draft/Unofficial Meeting Minutes for 11/30/2021 Meeting
After asking if there was any other business to discuss, Treasurer Goldberg sought a motion to
adjourn the meeting. Commissioner Meghan Liddy moved to adjourn and Assistant General Counsel
Arielle Mullaney seconded the motion.
Treasurer Goldberg, recognizing there was no further discussion, moved the motion to a roll-call
vote. Commissioner Meghan Liddy: yes; Commissioner William McNamara: yes; Assistant General
Counsel Mullaney: yes; and Treasurer Goldberg: yes. The Motion carried.
The Commission meeting adjourned at 11:22 a.m.
List of Documents and Exhibits Used:
• MSLC November 2021 Commission Meeting Book
• MSLC Meeting Executive Director’s Report, November 30, 2021 – PowerPoint Presentation
• DPH, Office of Problem Gambling Services – Holiday Campaign – PowerPoint Presentation
12VOTES MATTERS REQUIRING APPROVAL OF THE MASSACHUSETTS STATE LOTTERY COMMISSION
VOTE: For the reasons set forth in the attached memorandum dated December 15, 2021,
the Executive Director is authorized to utilize state contract VEH110 and expend
funds to purchase vehicles during fiscal year 2022.
The maximum obligation assumed hereunder shall not exceed three hundred sixty
thousand dollars ($360,000.00).
Dated: December 28, 2021MEMORANDUM To: Michael Sweeney Executive Director From: Matthew DiFrancesco Assistant Executive Director of Operations CC: Greg Polin – Chief Legal Counsel Date: December 15, 2021 Ref: Vehicle Purchases for Fiscal Year 2022 For purposes of maintaining a safe, efficient and greener fleet of vehicles, it is requested that the Massachusetts State Lottery Commission (“MSLC”) authorize an expenditure not to exceed $360,000.00 to purchase vehicles utilizing the State Contract VEH110: Light and Medium-Duty Vehicles, which emphasizes automotive hybrid technologies. The Lottery is currently examining the available hybrid vehicles offered on VEH110 and it is investigating opportunities to reduce the number of vehicles operated on a daily basis to improve the Lottery’s carbon footprint. Due to the challenges of long lead times in the auto industry that exist today, the Lottery is seeking MSLC approval at this time and capping the maximum obligation amount in order to secure vehicles by the end of this FY if purchases are warranted. The Lottery operates a fleet of approximately 160 vehicles to maintain operations and service our sales environment, which consists of approximately 7,000 agents. It is anticipated that the purchased vehicles will replace vehicles currently in the Lottery fleet that have at least 110,000 miles. Vehicles in the Lottery fleet are used by various Lottery departments to, among other things, call on agents daily throughout the state to book orders of Instant Tickets, order on-line supplies, repair broken betting terminals, repair network equipment, and distribute POS material. Accordingly, it is my recommendation that the MSLC authorize the Lottery to purchase vehicles under State Contract VEH110 with a total cost not to exceed $360,000.00 for fiscal year 2022.
VOTE: For the reasons set forth in the attached memorandum dated December 21, 2021,
the Executive Director is authorized to expend an additional two hundred eighteen
thousand dollars ($218,000.00) for Senior Program Engagement Management
services for the ongoing modernization efforts at the Massachusetts State Lottery
Commission through the below OSD ITS63 vendor:
Overture Partners, LLC
57 Wells Avenue, Suite 22
Newton, MA 02459
The aggregate total maximum obligation assumed for the above services for
Fiscal Year 2022 shall not exceed four hundred sixty-eight thousand dollars
($468,000.00). Any future encumbrance or expenditure pursuant to this vote is
contingent upon appropriate availability of funding for the Lottery.
Dated: December 28, 2021
1MEMORANDUM
TO: Michael Sweeney, Executive Director
FROM: Tom Cream, Assistant Executive Director of IT
DATE: December 21, 2021
RE: Massachusetts Technology Modernization Programs
_____________________________________________________________________________________
In June 2021, the Massachusetts State lottery Commission (MSLC) authorized the encumbrance
and expenditure of two hundred fifty thousand dollars ($250,000.00) for the continuation of
Program Management Services for the period of July 1, 2021 through December 31, 2021. This
contract is for the services of the Senior Program Engagement Manager, Joshua Fredette, who
provides senior program management to the MSLC for the ongoing modernization and
technology projects. It is requested that the MSLC authorize the Executive Director to expend
an additional two hundred eighteen thousand ($218,000.00) for these services during Fiscal Year
2022. Any encumbrance or expenditure pursuant to this vote is contingent upon appropriate
availability of funding for the Lottery.
The services requested would continue with the below OSD ITS63StaffAugCat2 vendor:
Overture Partners, LLC
57 Wells Avenue
Newton, MA 02459
The maximum obligation assumed hereunder for Fiscal Year 2022 shall not exceed four hundred
sixty-eight thousand dollars ($468,000.00).
The services are to ensure that all technology modernization milestones are met, and that each
vendor is meeting their contractual obligations. This contract is for the services of the Senior
Program Engagement Manager who is under contract with the Lottery to provide senior program
management to the Lottery for the ongoing modernizations projects. The approval of this vote
will extend Engagement Management services through June 30, 2022.
Executive Summary and Background:
The MSLC embarked on a mission critical large-scale Technology Modernization Program in
early 2017 that has already proven to have positive impacts across the Lottery, Treasury and the
Commonwealth of Massachusetts.
Over the last year, the MSLC has successfully launched digital modernization initiatives that
include enhanced Keno to Go, All or Nothing, Digital Analytics and robust player facing portals
that have demonstrated significant improvement in player experiences as illustrated by an
increase in mobile traffic, Google/Apple Store ratings and positive player feedback.
Page 1 of 2The following mission critical projects will require significant management, strategies and risk
mitigation over the next year.
• Continued decommissioning of the legacy mainframe, responsible for over $3.7B in
annual revenue
o Projects Include
Season Tickets with secure connections to the Central Gaming System
Internal Control System
New Instant Ticket Allocation
Annuities
Promotions
Warehouse Management and Distribution
Critical back-office functions such as financial reconciliation and
reporting
• Continued development of the Remote Ticket Cashing Program which will have
significant positive environmental impacts
MSLC Successes to date include:
• Launch of successful Remote Ticket Scanning with over one million scans and an
average of 4.7/5.0 player ratings
• Modernization of The Massachusetts State Lottery Content Management System (CMS)
and website that is also integrated into the Gaming System utilizing best of breed digital
strategies and cyber security safeguards
• Development and deployment of the Remote Ticket Cashing Pilot
• Deployment of over seven thousand five hundred (7,500) new Agent terminals, 4 months
ahead of schedule
• Conversion of the Central Gaming System, responsible for $5B in annual revenue that the
Commonwealth depends on for unrestricted aid to the Cities and Towns
• Modernization and move of two data centers
.
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