Market and Financial Feasibility study For the old Post oFFice dawson creek, bc
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
COMMONWEALTH Market and Financial Feasibility Study for the Old Post Office Dawson Creek, BC Interim Report No. 1 Market Analysis and Space Program Prepared by Commonwealth Historic Resource Management Limited AMS Planning & Research Inc. October 2008 COMMONWEALTH HISTORIC RESOURCE MANAGEMENT LIMITED
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program i Table of Contents Executive Summary ii 1. Introduction 1 1.1 Introduction 1 1.2 The Post Office / Federal Building 2 1.3 Previous Studies 3 1.4 Community Workshop 4 2. Market Analysis 5 2.1 Introduction 5 2.2 Dawson Creek Data 5 2.3 The Visitor Market 10 2.4 National Research 11 2.5 Conclusions 12 3. Space Program 13 3.1 Organizational Survey Results 13 3.2 Summary 20 4. Conclusions and Next Steps 22 4.1 Summary Conclusions 22 4.2 Next Steps 22 Appendixes 23 A. Community Workshop: Notes and Potential Uses B. Results of the Commonwealth / AMS Organizational Survey D. FHBRO Heritage Character Statement E. Existing Floor Plans, from Meiklejohn Report F. People Consulted commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program ii Executive Summary This report provides a market analysis and a space program for the proposed adaptive re-use of the Old Post Office to become a new community cultural centre. The Post Office building, located on 10th Avenue, in downtown Dawson Creek, would replace the Kiwanis Centre for the Performing Arts (KPAC), which will revert to its owner, School District #59. The new community cultural centre would also accommodate arts and community organizations that do not at present use KPAC. The City of Dawson Creek has made an offer to purchase the Old Post Office from its present owner, Public Works and Government Services Canada. The transaction is expected to close on 1 November 2008. Built in 1957-58, the Old Post Office is a good representative of the modernist International Style of architecture. It has been designated a ‘Recognized’ heritage building by the Federal Heritage Buildings Review Office. Its owner is expected to respect the heritage character in making changes to the building. This report concludes that the Old Post Office could effectively replace the Kiwanis Performing Arts Centre. The benefits of the new facility are that its tenure would be secure, since it will be owned by the City of Dawson Creek; it has a superior location downtown, where it is more accessible and can contribute to downtown revitalization; it is a local landmark; and it is a solid building constructed of concrete, steel and brick, which can be upgraded for a long and useful service life. The Market Analysis in Chapter 2 looks at the 11,000-person resident population and concludes that the demographics bode well for participation in cultural activities. The key indicators are the relatively high percentage of well-educated people and of households with annual incomes over $70,000, as well as the large number of library card holders. The arts community and special events also have good potential for tourism development, particularly since a large percentage of visitors are older “empty-nesters,” who are noted for their interest in these activities. The Organizational Survey in Chapter 3 received responses from 31 community and cultural organizations. An analysis of the results revealed a high level of interest in using the adapted Old Post Office. A list of space needs has been compiled that responds to potential user demand in terms of spaces, technical requirements, and projected frequency of use. A summary of space needs identified is found in Section 3.2. In all, the indications are very good for the potential success of the proposed adapted community cultural centre. The second phase of this study will produce a conceptual functional plan, an organization and operations plan, and development and financing strategies. commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program 1. Introduction 1.1 Introduction Background Dawson Creek and the South Peace region benefit from a large variety of cultural and broader community organizations. More than a dozen of the cultural groups currently operate out of the Kiwanis Performing Arts Centre (KPAC), located at 100 95th Avenue, in a residential neighbourhood north of downtown Dawson Creek. KPAC is a former elementary school that provides a 215-seat auditorium in the former gymnasium and numerous studios in former classrooms. School District #59, which owns The Kiwanis Performing Arts Centre (Photo: H. Kalman) the property, has notified the non-profit society that operates KPAC that it would like to repossess the building, and so KPAC is in search of new accommodation. In addition, a number of cultural and community groups are looking to acquire better facilities than those they use at present. In a separate, but closely related, development, the federal government has stopped using the Post Office and Federal Building that it constructed a half-century ago, in 1957, on 10th Avenue in downtown Dawson Creek. The City of Dawson Creek, under the leadership of the late Mayor Calvin Kruk, recognized that the Old Post Office may have the potential to be adapted as a new community cultural centre that would supersede KPAC. Encouraged by the results of several preliminary re-use and architectural studies (cited below, in Section 1.3), the City Council agreed to investigate re-using the Old Post Office as a ‘community cultural centre.’ The City offered to purchase the building from the federal government in May 2008. Both the vendor (Public Works and Government Services Canada) and the purchaser have agreed to the sale, and closing is scheduled for 1 November. The City of Dawson Creek has retained the professional services of Commonwealth Historic Resource Management Limited and AMS Planning & Research Inc. to undertake the present Market and Financial Feasibility Study of the former Federal Building and Post Office. commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program Scope of Work and Process This study comprises five tasks: 1. Market and Audience Assessment 2. Space Program 3. Functional Plan 4. Organization and Operations Plan 5. Development and Financing Strategies The present Interim Report No. 1 contains the results of the first two tasks. Work on the project began in August 2008 with a community workshop (see below, Section 1.4), a number of interviews with interested individuals and groups, tours of the two facilities, and general familiarization with the community and its cultural facilities. The consultants then undertook a market analysis (Task 1), which forms Chapter 2. This was followed by an extensive survey of space needs (Task 2), which was circulated electronically and by mail to 125 community and cultural organizations in the South Peace region. The survey and its results are described in Chapter 3. The remaining tasks will be undertaken in the next stage of work. See Section 4.2. 1.2 The Post Office / Federal Building The former Dawson Creek Federal Building, better known as the Old Post Office, is located at 10401 10th Avenue, in downtown Dawson Creek. It was built in 1957-58 to accommodate the Post Office and various federal government offices. The architects were William H. Birmingham and Fred Thornton Hollingsworth of Vancouver, two architects near the beginning of long and distinguished careers. The Post Office is a good representative of the modernist International Style design used by the Department of Public Works for government buildings of the day. The structure constructed of reinforced concrete and steel, with brick exterior walls. The building has three storeys: a A view of the ground floor of the Old Post Office, visited by participants in the high ground floor (illustrated), a lower Community Workshop in August 2008. The late Mayor Calvin Kruk, a champion second floor, and a large basement. of re-using the building, is second from the left. (Photo: H. Kalman) The existing building is reportedly 41,400 square feet in area, excluding the area of the mechanical rooms. commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program As a federally-owned building 40 years or more in age, the Post Office is subject to review by the Federal Heritage Buildings Review Office (FHBRO). The building has been designated a ‘Recognized’ heritage building, the second level of significance, because of its historical, architectural and environmental significance. The reasons for designation and the character-defining elements are cited in the FHBRO Heritage Character Statement, which is reproduced in Appendix D. 1.3 Previous Studies The City of Dawson Creek has commissioned or received four studies related to the Old Post Office in the last three years: B.W. Steward, MAIBC. Feasibility Study – Conversion Old Post Office, September 2006 • This two-page study concluded that the Post Office should be adapted to become a community centre, and recommended a series of new spaces with their floor areas. • This program was requested of the City by the Dawson Creek Community Arts and Community Recreation Committee (DCCARC). Meiklejohn Architects Inc. Dawson Creek Facilities Review, February 2007 • This study reviewed the existing KPAC and the Old Post Office. It concluded that the Old Post Office is in ‘fairly good condition’ and could be redeveloped for a new use. Meiklejohn Architects Inc. Design Report for the conversion of the Old Post Office to the Dawson Creek Art Centre, March 2007 • This report provided a design concept for adapting the Old Post Office to become an Arts Centre. • The Steward and Meiklejohn space proposals are addressed in Section 3.2 of this Interim Report No. 1. The Meiklejohn design concept will be referenced in Interim Report No. 2. KPAC Survey of potential users of a new Arts Centre, January 2008 • KPAC sent surveys to 56 user groups and their members, and 46 to potential user groups and their members. Some 27 surveys were returned by groups and 148 by individuals. While this survey produced a considerable amount of raw data, the data were not analyzed and no specific recommendations were made for space allocation. For this reason, the present study conducted a new survey. The results of the KPAC survey are found in Appendix C; the Commonwealth / AMS survey is described in Section 3. Public Works and Government Services Canada, the present owner of the Old Post Office (until the City purchases it in Novenber 2008), also produced a number of studies of the building, its condition, and its potential disposition. These studies will be addressed in Interim Report No. 2. Heritage Character Statement, Government of Canada Building, Dawson Creek; FHBRO Number 99-30, DFRP Number 19807. commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program 1.4 Community Workshop The consultants facilitated a community workshop on 6 August 2008 in order to gain a preliminary idea of potential users and the kinds of spaces that they would need. Some 24 people represented 17 organizations: 353 Mile 0 Air Cadet Squadron Dawson Creek City Council Dawson Creek Literacy Society Dawson Creek Potters Guild Dawson Creek Spinners & Weavers Kiwanis Band Kiwanis Performing Arts Centre Mile 0 Quilters Guild Peace Region Arts Council Peace Region Songwriters Peace River Zone Festival Roots Group South Peace Arts Society South Peace Historical Society South Peace Historical Society Archives South Peace Senior Citizens Association Theatre BC Several members of City staff also attended. The participants provided valuable input on a vision for the new facility, its strengths and weaknesses, and program needs. A summary of the outcomes is found in Appendix A. The Community Workshop (Photo: Melanie Turcotte) commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program 2. Market Analysis 2.1 Introduction The consultants explored the resident and visitor populations for Dawson Creek in order to determine the potential market for programs and events at the proposed community arts facility. Sources We consulted a number of sources for resident and tourist data, including: • BC Stats 2006 and 2001 Census Profiles (Census data for 2006 only covers age, marital status, and household size. Education data are from the 2001 Census Profile) • Dawson Creek Exhibition, Economic Impact and Visitor Satisfaction Analysis, Prepared for Tourism Dawson Creek by Economic Planning Group, November 2005 • Dawson Creek Community Tourism Essentials SWOT Analysis, February 2006 • Dawson Creek Communications Plan, Aldrich Pears Associates, September 2005 • BC Public Libraries Statistics • Factors in Canadians’ Cultural Activities, Hill Strategies Research Inc., February 2008 2.2 Dawson Creek Data The Resident Population The population of Dawson Creek is estimated to be 10,994 persons based on 2006 Census Profile data. The population has grown slightly (about 240 new residents) since 2001; the growth of 2.2% is less than half that of the province as a whole, which grew 5.3% during the same period. commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program Age The median age of the Dawson Creek population is 35.6, compared to 40.8 in British Columbia overall. Whereas those aged 30-44 in both Dawson Creek and British Columbia comprise about 21% of the respective populations, those under age 30 account for 10% more in Dawson Creek than in the province, and those ages 45 and higher are about 10% less than in the province. The chart below illustrates the breakdown according to 2006 census data. 30.0% D aw s on C reek 25.0% B ritis h C olum bia 20.0% 15.0% 10.0% 5.0% 0.0% 0-19 20-29 30-44 45-64 65+ 75+ Marital Status In terms of marital status (based on the population ages 15 and higher, or 8,725 persons), 43% are married and 37% single (never married). Another 19% of the population are divorced, separated, or widowed. M a rita l S ta tu s S ingle, N ever M arried Legally M arried S eparated D ivorc ed W idow ed 6% 9% 4% 37 % 4 3% commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program Children Living at Home Thirty percent (30%) of households have children living at home, with an average of 1.1 children per household. Almost 20% of households with children living at home report children over age 18. According to the study of Canadian arts participation, attendance at live performances vary only slightly between these demographic groups, with 43% of those without children at home attending live performances in 2005 compared to 39% of those with at least one child at home. Under s ix 6-14 y ears 15-17 y ears 18-24 y ears 25 y ears and over 4.6% 15.0% 26.2% 13.6% 40.3% Family Households The Canadian census defines families as households with at least two persons, of which there are 3,000 in Dawson Creek. Exactly half of all family households consist of two persons (husband-wife, or single parent families with one child). Another 22% are 3-person households, and 18% have four persons living at home. About 10% of family households have five or more residents. 2 pers on 3 pers on 4 pers on 5+ pers ons 9.8% 18.2% 49.5% 22.3% commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program Education Education is generally considered the best predictor of arts attendance and cultural participation, as those with post-secondary degrees are generally twice as likely (at least) as those without to attend cultural events. The population of Dawson Creek (ages 20 and older) is composed of about 40% with college or university educations. A slightly higher percentage (44%) has only completed through grade 9 or 13. According to a recent study of Canadians’ arts attendance, 57% of those with at least a Bachelor’s degree attended a performance in 2005, fully 2.4 times the attendance rate of those with less than a high school diploma, at 24%. The difference is even more dramatic for art gallery attendance, with 48% of those with at least a Bachelor’s Degree having visited an art gallery in 2005, compared to only 13% of those with less than a high school diploma (a difference by a factor of 3.6). This research points to a strong prospective audience for a range of cultural arts activities. 14.0% 9.7% 25.0% 34.7% 16.5% Les s than grade 9 G rades 9 to 13 Trades c ertific ate C ollege U nivers ity commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program Income Household income is often considered a barometer of frequency of attendance at cultural events, with higher income families ($75,000+) 2-3 times more likely to be frequent arts attenders. Data from a national study of Canadian arts attendance indicate that 59% of those with households incomes of $100,000 or more attended a performing arts event in 2005, a figure that is double the rate of those in households with income under $20,000. From the same study, in terms of art gallery attendance, 39% of those with incomes of $100,000 or more visited a gallery in 2005, almost twice the rate (21%) of those with household incomes of $20,000 or less. The median family income in Dawson Creek was $53,155 in 2001, with an average of $57,381 (compared to average family income of $64,821 in British Columbia as a whole). Twelve percent (12%) of Dawson Creek families are considered low income according to the census measures. As is evident in the chart below, about a third of all households (31.6%) have annual incomes over $70,000. Dawson Creek’s income profile suggests that affordability of arts programs is a significant consideration in planning for expansion or new programs. 1 4 .0 % 1 2 .0 % 1 0 .0 % 8 .0 % 6 .0 % 4 .0 % 2 .0 % 0 .0 % 00 9 9 9 9 9 9 9 9 9 er 0, 0 9 ,99 9 ,99 9 ,99 9 ,99 9 ,99 9 ,99 9 ,99 9 ,99 9 ,99 ov $ 1 $1 $2 $3 $4 $5 $6 $7 $8 $9 nd de r 0t o 0t o 0t o 0t o 0t o 0t o 0t o 0t o 0t o 00a un 0 , 00 , 00 , 00 , 00 , 00 , 00 , 00 , 00 , 00 00 , $ 10 $ 20 $ 30 $ 40 $ 50 $ 60 $ 70 $ 80 $ 90 $1 A Key Indicator The consultants accessed data from the BC Public Libraries Statistics regarding per capita measures of library participation. While there is not a strict correlation, one can infer that high rates of library card holders is an indicator of cultural inclination. The Dawson Creek Libraries service area consists of 18,416 people. More than three-quarters of residents (77.57%) are library card holders, compared to an average of 51.76% in the province overall. This figure is one of the highest for all library service areas in the province, outpaced only by Bowen Island (84%), New Westminster (92%), Rossland (88%), and Whistler (80%). commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program 10 2.3 The Visitor Market Dawson Creek completed a Communications Plan in 2005 based on 3,276 on-site interviews and 1,175 mail-back surveys covering motivations for visiting. Viewing wildlife, wild landscapes, and other outdoor activities are the primary reasons for visiting. Visitors did not rank arts/culture as important or very important reasons for visiting: • Wildlife and wild landscapes (92%) • Visit Places We’ve never seen before (87%) • Enjoy outdoor activities (71%) • Travel in places we feel safe (69%) • Learn about history of Alaska Highway (54%) • Learn about local way of life by meeting local people (54%) • Better understand First Nations or aboriginal culture (34%) The Communications Plan identifies visitors within five distinct (though not mutually exclusive) groups: • Older Traveling Couples (53% age 55+, 24% 65+) • Recreational (71%) • Boomers (32% ages 35 to 54) • Families with Children (14%) • Professionals/commercial travelers (5%) The “Older Traveling Couple” group (53% of all visitors over age 55) may represent a target market for arts/ cultural activities as these “empty-nesters” are generally considered prime candidates for cultural participation (having the time and money to partake of arts events). The Plan notes that specific “needs” of this group, besides “ease of access” and shopping opportunities, include “entertainment.” Another third of visitors fall into the Boomer category, and are noted for last-minute planning and flexibility, appreciation for experiential learning, but also for time constraints. Only 14% of visitors are families with children; this group is reportedly interested in a variety of activities including history and “supplemental materials” to allow parents to teach/guide their children. Tourism SWOT Analysis The Dawson Creek community followed up on the Communications Plan by undertaking a “Tourism Essentials SWOT Analysis” (i.e., Strengths, Weaknesses, Opportunities and Threats) in 2006. As part of this analysis, “Arts Community and Events” ranked third highest on the “Services Strengths” category, just after the community’s Visitor Centre and Tourism/Chamber office, and just above Recreation Facilities and Sports Tourism destination. (Interestingly, arts community and events was not ranked in the “attractions” category, but only as a “service.”) commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program 11 Dawson Creek Exhibition Association Research The community’s major annual event, the Dawson Creek and District Agricultural Fair, Rodeo, and Exhibition, was reported to attract 18,000 persons according to a 2005 report. Based on four comparable communities on the “Chuckwagon/Rodeo” circuit, attendance ranges from 4,000 to almost 65,000. All four comparable exhibitions reported more visitors than locals, whereas the DCE reportedly attracts 56% of attenders from the local population, and 44% from beyond (tourists). Spectators spend an average of 2.6 days at the event, suggesting there may be opportunities to attract visitors to a cultural activity during their time in the community. 2.4 National Research Performing Arts Attendance In 2005, 41% of the Canadian population 15 and older attended a concert or performance by professional artists of music, dance, theatre or opera (excluding cultural festivals). Several factors contributing to attendance (e.g., education, income) are noted in the sections above. Other findings from the study include: • Women attend performances in slightly higher proportions than men (44% vs. 39% in 2005). • There is no clear pattern of performing arts attendance by age. Whereas the youngest Canadians attend at the highest rate (e.g., 47% of those ages 15-24), it is only slightly higher than those ages 55 to 64 (43%). Attendance decreases after age 65 (only 35% among those 65 to 74). • Besides the demographic factors noted above, performing arts attendance is highly correlated with other cultural participation (percent of those engaging in a certain activity who also attended a live performing arts event): • 68% of those who went to a cultural festival • 68% of those who visited an art gallery • 65% of those who visited a museum • 59% of those who visited an historic site • 56% of those who visited a zoo, aquarium, botanical garden or other heritage site • 53% of those who went to a movie Art Gallery Attendance Just over one-quarter (27%) of Canadians 15 and older visited a public art gallery or art museum in 2005. Several factors contributing to art gallery attendance (e.g., education, income) are noted in the sections above. Other findings include: commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program 12 • Women attend art galleries at a slightly higher rate than men, 28% to 25% in 2005. • All age ranges have an art gallery attendance rate within four percentage points of the Canadian national average (27%) with the exception of Canadians 75 and older (20%). • Again, rates vary only slightly depending on presence of children at home, with 28% of those without children attending, compared to 24% of those with at least one child at home. • Besides the demographic factors noted above, art gallery attendance is highly correlated with other cultural participation (percent of those engaging in a certain activity who also attended a live performing arts event), though lower rates across the board compared to performing arts attendance: • 60% of those who visited any other type of museum • 51% of those who went to a cultural festival • 49% of those who visited an historic site • 45% for attenders of other performances (dance, opera, circus) • 44% for attenders at theatre, pop music and classical music (“general” performing arts) • 43% of those who visited a zoo, aquarium, botanical garden or other heritage site • 42% of those who visited a library 2.5 Conclusions The resident market of about 11,000 persons is composed of a sizable percentage of well-educated people (40% with college or university-level education) which bodes well for participation in cultural activities. While there are many families with low income, there is also a significant percentage of households with annual incomes over $70,000 (31.6%), which is a good indicator of frequency of attendance potential. Also, as noted above, the relatively high percentage of library card holders would appear to be another indication of cultural interest and inclination to partake of arts/cultural activities. As noted in the Canadian study of arts participation, 42% of those who visited libraries in 2005 also attended an art gallery, a strong correlation. In terms of the visitor population, clearly Dawson Creek is more of a destination for outdoor recreation and activities than it is for arts and culture, although the arts community and events rank high in terms of strengths for tourism development. The large percentage of empty-nester travellers also represents a target market for arts/cultural events, as this group (53% of visitors ages 55+) is noted for its interest in “entertainment.” commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program 13 3. Space Program Preliminary space allocations were proposed in the Steward report (2006) and the Meiklejohn report (2007) cited in Section 1.3, above. The table that follows shows those allocations. Column 2 represents the Steward proposal and Column 3 the Meiklejohn proposal. The principal difference between the two is that the idea of incorporating a gymnasium was dropped in the second study. The purpose of the present initiative is to develop a space program independent of these analyses and the KPAC survey, using new survey material that is more likely to yield user-based conclusions. At the same time it offers an independent verification of the Meiklejohn proposal. 3.1 Organizational Survey Results A total of 125 community-based organizations, businesses and individuals were surveyed by mail, e-mail and telephone, with 31 responses received. See Appendix B for a list of organizations surveyed. The list was compiled with the assistance of City of Dawson staff, the South Peace Community Arts Council, and the Kiwanis Performing Arts Centre. The respondents were: Grad Fest Fashion Show & Tea Fundraiser Dawson Creek Kiwanis Community Band Peace Energy Cooperative Oma Productions �������� Source: Meiklejohn Architects Inc. Design Report for the conversion of the Old Post Office to the Dawson Creek ����������� ����������� ����� ������� ������� ���� ���� ����������� ��� ���� ���� ����� ������� ��� ���� ������� ������ Art Centre, March 2007, Table 1.0. commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program 14 Alaska Hotel Dawson Creek Foster Parent Association Dawson Creek PieceMakers Quilt Guild Friends of the Library, Dawson Creek South Peace Historical Society Dawson Creek Farmers Market South Peace BC Sustainable Energy Association Dawson Creek Weavers & Spinners Dawson Creek DanceWorks Dawson Creek Sons of Norway Lodge #79 South Peace Community Arts Council Theatre BC: Peace River Zone Peace Region Songwriters Association South Peace Senior Citizens Association #74 Peace River Regional District South Peace Players Dawson Creek Potters Guild Dawson Creek Literacy Society Kiwanis Performing Arts Centre / Child Care Centre Mile Zero Cruisers 353 Mile 0 Air Cadet Squadron Mile 0 Quilters Guild Dawson Creek and District Chamber of Commerce Dionysus Theatre Company Peace photoGraphics Inc. Dawson Creek Karate School Visually Impaired Support Group FUN FIT The survey respondents represent almost $2 million in annual operating budgets, led by the Alaska Hotel ($1 million) and KPAC (almost one-half million dollars). The organizations reported they currently provide more than 2,000 individual programs annually, including performances, classes, rehearsals, meetings, special events, exhibits, and so forth. A conservative estimate of participation, using the data from the survey, indicates participation at over 30,000 (non-unique) attendances. Interest in New Space Twenty-nine respondents indicated interest in new or expanded facilities of a wide range of types (see Table 2). Table 1 below summarizes the interest by type of space. Table 1: Interest in New or Expanded Space by Type of Space Public Performances or Other Events 17 Art Classes 4 Performing Arts Classes and Rehearsals (e.g., theatre, music, dance) 8 Small Arts Studios or Practice Rooms 5 Exhibits or Displays 7 Administrative Offices 6 Meetings 16 Other (see below) 12 commonwealth historic resour ce m anagement limited
Table 2: Interest in New or Expanded Space Public Arts Performing Exhibits Performances Art Studios or Organization Name Arts Classes or Offices Meetings Other or Other Classes Practice and Rehearsals Displays Events Rooms Grad Fest Fashion Show & Tea Fundraiser X Peace Energy Cooperative X Dawson Creek PieceMakers Quilt Guild X X X Quilting room South Peace Historical Society X archives, genealogical research South Peace BC Sustainable Energy Association X Dawson Creek DanceWorks X X X Storage for props, costumes, etc South Peace Community Arts Council X X X X X X X Peace Region Songwriters Workshops, CD Release parties, small storage, sales Association X X of merchandise Peace River Regional District X Dawson Creek Potters Guild X X X X X X Studio and class room Kiwanis Performing Arts Centre / Child Care Centre X X X X X 353 Mile 0 Air Cadet Squadron X X up to 5 days a week usage for Cadets Dawson Creek and District Chamber of Commerce X X Peace photoGraphics Inc. X X X Visually Impaired Support Group X Interim Report No. 1 - Market Analysis and Space Program Dawson Creek Kiwanis Community Band X X Oma Productions X X X X Dawson Creek Foster Parent Association Dawson Creek Farmers space to operate a farmers market on Sat. and Market X X special occasions, eg Christmas sale Dawson Creek Weavers & Spinners X X conferences Dawson Creek Sons of Norway Lodge #79 X X Theatre BC: Peace River Zone X X X large workshop space South Peace Players X Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Dawson Creek Literacy Society X X Classroom instruction, family literacy programs Mile Zero Cruisers Mile 0 Quilt Guild X X Dionysus Theatre Company X X X Dawson Creek Karate School X Karate Studio FUN FIT Wellness workshop TOTAL 17 4 8 5 7 6 16 commonwealth historic resour ce m anagement limited 15
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program 16 Performance Space First, looking at the interest in new performance space, 12 organizations indicated specific needs and interests regarding seating capacity and estimated their potential use for public events and rehearsals. As shown in Table 3, the desired seating capacity ranged from a minimum of 20 to a maximum of 600, with an average optimum capacity of 225 seats. A venue of this capacity, however, would not meet the minimum requirements indicated by Songwriters, KPAC and the Community Band, who are seeking at least 250 seats. (The auditorium at KPAC has 215 seats.) Further discussions with these organizations, and an analysis of the potential capacity at the Old Post Office, should be held to arrive at a consensus around an optimal solution. Considering potential use of a performance space, 9 organizations indicated they would use it for between 82 and 111 public events plus 190 to 250 rehearsals. Clearly the demand is adequate to justify a multi-use space that is capable of both raked seating and flat-floor configuration. Asked about how much rent they would pay, 10 organizations indicated an average rent of $200 per use for events (maximum $600, minimum zero) and an average of $47 for rehearsals (maximum $200, minimum zero). The survey asked about special technical needs for a performance space. Stage lighting and a theatrical quality sound system were high on the list. For dancers a resilient (sprung) stage floor was requested. Equipment should be able to be handled by volunteer stage crew used by most organizations. A “modular stage” is proposed. The need for adequate support space, such as dressing rooms (with toilets), a Green Room/Actors’ Lounge, and live storage with easy loading, was cited by the performing arts groups. To enable the space to be used for social events, easy access to a serving kitchen was requested by some. Audio-visual capabilities and equipment are seen as important. Exhibit Space There appears to be modest demand for exhibit space; multipurpose rooms and lobby should be equipped for hanging paintings, quilts, etc.; gallery-style track lighting; air conditioned space, wide doorways with direct access to loading dock; storage for vitrines, gallery supplies Other Space Needs Table 4 provides a summary listing of space requirements for meeting rooms, classrooms, studios and offices. Detailed results are contained in the Appendix. Our review and analysis of these data indicate the following spaces would serve the indicated demand: commonwealth historic resour ce m anagement limited
Table 3: Interest in Performance Space Performance Use (# Rehearsal Use (# Desired # of Seats events/year) uses) Minimum Optimum Maximum Low High Low High Grad Fest Fashion Show & Tea Fundraiser 75 125 Dawson Creek DanceWorks 150 300 600 4 10 6 20 South Peace Community Arts Council 200 300 400 5 10 Peace Region Songwriters Association 250 350 400 6 4 12 9 Kiwanis Performing Arts Centre / Child Care 300 300 300 50 100 Centre Dawson Creek and District Chamber of Commerce 20 50 150 1 0 3 0 Peace photoGraphics Inc. 50 200 250 2 10 Dawson Creek Kiwanis Community Band 250 300 400 4 7 Interim Report No. 1 - Market Analysis and Space Program Oma Productions 200 225 250 7 Theatre BC: Peace River Zone 150 300 2 10 5 15 South Peace Players 100 150 200 4 20 6 30 Dionysus Theatre Company 50 100 150 4 10 24 40 Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC commonwealth historic resour ce m anagement limited 17
Table 4: Interest in Other Space ROOM USE # ROOMS CAPACITY NOTES SELECTED USERS Meeting Room General Meetings 3 Up to 35 each Could be large dividable room Peace Energy coop., with acoustic separation; secure Sustainable Energy Assoc., storage closets, A/V Songwriters, Regional District, KPAC, Chamber of Board Room Meeting 1 Up to 35 Board Table, A/V Commerce, Oma Prods., Literacy Soc., Sons of Norway, Visually Impaired SG, others Dance Studios Dance rehearsal, 4 ±20 dancers Sprung floor, mirrors KPAC, DanceWorks (daily), public recitals (demountable in at least one Funfit studio), drapes to cover mirrors, fixed Barres in at least one studio, ceiling height min. 12 ft Music Practice Individual music 7 Up to 3 per Piano (digital) in 3 rooms, Interim Report No. 1 - Market Analysis and Space Program studios room acoustic separation Textiles Weaving, 2 15 – 20 1 room for weaving Spinners & Weavers, spinning, quilting 1 room for quilting Piecemakers ,Quilters Ceramics Pottery classes, 1 ±1,000 sq.ft. Environmental standards for air, Potters Guild (exclusive) workshop water, sewer; electrical power minimum 100 amps; storage for clay, bisque and green ware Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC 18 commonwealth historic resour ce m anagement limited
ROOM USE # ROOMS CAPACITY NOTES SELECTED USERS Multi-use Yoga, Fitness, 2 ±30 Sprung floor, ceiling height 10 ft. KPAC, Karate, Funfit, movement Karate Theatre BC, Dionysus Theatre Bandroom Band rehearsal 1 40 chairs Acoustic separation, instrument Community Band storage, portable risers Daycare Childcare 3 65 total Meet Provincial regulations & KPAC Daycare Centre codes, laundry, storage Shared Office ±5 individual 1 750 sq.ft. Basic office equipment, internet DanceWorks, Arts Council, Work stations access, secure files/closets Potters Guild,, Theatre BC, Literacy Society, Karate School Office Secure offices 2 desks 250 sq. ft. Office equipment, secure storage KPAC Interim Report No. 1 - Market Analysis and Space Program closets/files Reception Security / 2 workstations 200 sq. ft. Proximate to main entry Building operator Reception desk Kitchen Catering Kitchen Basic food 200 sq.ft. Certified, Industrial quality food To support resident preparation preparation, refrigeration, storage organizations, catering, childcare Other Archival 4,000 sq.ft. Secure, environmental control, Historical Society, Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Research office and reading area Genealogical Society commonwealth historic resour ce m anagement limited 19
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program 20 3.2 Summary The space needs identified in the organizational survey are summarized in the table that follows: Performance Space 225 seats minimum Multiuse configuration flat floor and raked (riser) seating Dance Studios 4 rooms Sprung floor, high ceilings, 600 – 800 sf mirrors, Barres Multiuse Movement Studio 2 rooms Wood resilient floor 600 – 800 sf Textile Classroom 2 classrooms Quilting and Spinning/Weaving 500 – 700 sf Meeting Rooms 3 rooms Up to 35 persons. Could be 500 – 750 sf dividable space Music Practice 7 rooms Individual practice 50 sf ea. Ceramics 800 – 1,000 sf Suitable for pottery Band Room Up to 40 Risers, acoustic separation Daycare 3 classrooms Offices shared (4 stations) Secure file storage 500 sf private (2 offices) Reception Desk 500 sf Kitchen 300 sf Catering and meeting use Archival Research 4,000 sf History and Genealogical Society Adding space allowances for the Performance Space, the Band Room, and the Daycare, as well as for a lobby, coat check, washrooms, and utility spaces, the total net area required is about 26,000 sq. ft. This would appear to be able to be accommodated within a building whose gross floor area is in excess of 40,000 sq. ft. These data will be used to develop a conceptual architectural design in the next stage of work. This will indicate how to accommodate the required spaces within the existing building. commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program 21 Additional Considerations The consideration of the needs of two particular organizations merits a note: The Mile 0 Air Cadet Squadron has met in the basement of the Old Post Office for many years. It had been assumed by the City and the consultants that the Cadets would continue to use space in the adapted building. However, a representative recently reported to the consultants that the Squadron has decided that it will not participate in the Post Office project, but instead will seek another facility. The reason is the need for security: The South Peace Historical Society Archives is looking for new space and has expressed interest in relocating to the Old Post Office. The consultants consider this to be a very good fit, and intend to identify a substantial, dedicated space with appropriate environmental controls for use by the archives. The Meiklejohn report recommended that the Archives occupy space in the basement. The Historical Society is concerned about the risk of storing precious documents beneath a considerable number of water pipes. The consultants recognize the issue of protecting the archives from unnecessary risk, and will investigate options in the next stage of the study. Other Facilities Dawson Creek and the region benefit from a number of cultural facilities other than KPAC. The adapted Old Post Office will complement, rather than compete with, them. With respect to the performing arts, the main alternative space is Unchagah Hall, a 630-seat theatre located at South Peace Secondary School. Its continual use by the school’s drama department and the high rental cost make it relatively unavailable for local performing groups. It will continue to be used for large performances that cannot be accommodated at the Old Post Office. The North Peace Cultural Centre at Fort St. John has a 413-seat theatre with a high level of technical equipment. This will likely remain the principal regional venue for professional touring shows. Dawson Creek has a number of smaller spaces, such as Sudeten Hall, that are used for casual performances, but they lack the theatre apparatus required for formal theatre and dance. For the visual arts, the South Peace Art Gallery in Dawson Creek will remain the region’s premier art gallery. The Old Post Office will not contain a gallery space, but only visual arts studio spaces for local artists. commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program 22 4. Conclusions and Next Steps 4.1 Summary Conclusions This report concludes that the Old Post Office is available for re-use as a community cultural centre that would effectively replace the Kiwanis Performing Arts Centre. The benefits of the new facility are that its tenure would be secure, since it will be owned by the City of Dawson Creek; it has a superior location that is downtown, where it is more accessible and can contribute to downtown revitalization; it is a local landmark; and it is a solid building constructed of concrete, steel and brick, which can be upgraded for a long and useful service life. The market analysis concludes that the demographics of the 11,000-person resident population bode well for participation in cultural activities. The arts community and special events also have good potential for tourism development, and a large percentage of visitors are ‘empty-nesters,’ who are noted for their interest in these activities. The survey of community organizations revealed a high level of interest in using the adapted Old Post Office. A list of space needs has been compiled that responds to potential user demand in terms of spaces, technical requirements, and projected frequency of use. In all, the indications are very good for the potential success of the proposed adapted community cultural centre. 4.2 Next Steps Following consideration of this report by the City of Dawson Creek, the consultants will proceed with the second and final stage of work. This will address: • Functional plan • The space needs identified in this report will be applied to the actual building layout and a conceptual plan will be produced. It will take into account the Meiklejohn concept design. • Organization and Operations Plan • This will identify the community groups that would be the principal users, and the main activities and events that would take place in the facilities. • It will also recommend organizational structure and project operating revenues and expenses. • Development and Financing Strategies • This task will provide an implementation schedule, a management plan during project planning, and potential strategies for financing development and operation. This material will be contained in Interim Report No. 2. The various materials and data referred to in this First Interim Report are reprinted in the appendix that follows. commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program 23 Appendixes A. Community Workshop: Notes and Potential Uses Vision: Anchor – holds focus for cultural and Close to high school and middle heritage activity school Holds info/learning/knowledge Safe haven/community centre Downtown hub Here or elsewhere downtown Source of pride for community Mid-sized theatre facility (250-300) Heritage building Community centre serving all ages Revitalize downtown Opportunity to show retrofit/green Economically responsible facility Location – social enterprises Build on successful models … and be Centre for youth (up to 19) a success model Do arts & crafts etc. Additional attraction downtown Inexpensive Revitalize downtown Juice bar/dance club Bring in kids from other towns (Air cadets < DND reqmts) Strengths: Location Not in residential area Large size (+/- 40,000 sq .ft.) Close to schools, library, arenas Works well Potential for social entertainment Know where to find it Easy to adapt Architecturally interesting Potentially “green” Heritage building/landmark Potentially financially independent Secure Ownership Elevator Challenges: Expense to renovate Immediate needs Lack of parking (threats to KPAC, cadets, Leaky roof archives, potters, etc.) Financial uncertainty Lack of public support for arts Public resistance to pay Need to be inclusive Pleasing everybody Support from downtown merchants Misinformation and Chamber of Commerce Lack of a “champion” Communication Election ‘08 Finding a management model Unrealistic expectations supported by users Find consensus and trust among use Next steps: Survey of users Communicate info to the public Board/Steering Committee After study commonwealth historic resour ce m anagement limited
Community Workshop Brainstorm Session – Potential Uses General Performance Multi-purpose Rooms Studios Social Enterprise Covered all winter spaces: classrooms, internet, practice booths (musical), gym (large for parades & shows), dance studios Performance venue (closed off), music lessons space, (stage, seating for Workshop space; kiddie spaces, theatre, meeting & ~300-350, reasonable Multi-purpose room w/ cupboards large room for acting greeting (café, restaurant) acoustics) (locking) classes, etc. Gift shop/coffee shop Teaching studios (art, Revenue producing Adaptable, multi-functional space (i.e. music, drama, crafts, (gift shop, coffee shop, Art cooperative centre Acoustically sound accommodation for many invited groups) etc.) etc.) Built for different occasions (theatre, Downtown arts centre, including concert, dance Rooms that can double as sleeping music, crafts, dance settings) quarters for overnight/weekend visitors Media arts studios Coffee shop Access at most hours 250-300 seat theatre Teen Centre (large enough for dances) Artists studios Commercial kitchen Commercial kitchen Education centre (be able to serve Auditorium space for Public health can hold community dinners for concerts Security so we can leave our theatre and workshops (teen pregnancy, After school music, and dances for up to equipment in the room performance diabetes/diet, seniors) dance programs 200 people) Accessibility (very well designed Auditorium w/ good spaces for people with physical performing space Studio space large Social enterprise- handicaps and accommodations (state of the art sound Classrooms for teaching youth of various enough so we can use ready space (kitchen, for seniors system) ages our equipment (quilt) bar, training areas) Drop-in centre: New home for KPAC (daycare, affordable dance studio, weaving, quilting, accessible music studio, meeting rooms, Performance space all ages Soundproof music etc.) (250-300 seats) Main floor open/flexible rooms Community centre for performing Sound studio for arts (i.e. a space for an enlarged Comfortable audience recording and KPAC) seating Auditorium to display quilts fostering talent Downtown attraction ("interpretive Main floor gallery & art Parade square area (25-50 cadets) - Soundproof studio
General Performance Multi-purpose Rooms Studios Social Enterprise centre". Focused: green work in foyer usually equals large gym - space for songwriters sustainable, heritage, arts, 3 times/week post/mail services) Music/arts studios Aim is to house (some) equipment/instruments Meeting rooms (where clubs & Provide learning space Community cultural "learning" Performing associations can conduct for lessons (i.e. guitar, centre space/theatre meetings/workshops) voice) Pottery studio (secure, vented space for guild Meeting place for youth in the Downtown event and instruction of area (facilitated) facility ("performing") Conference space ceramics Multipurpose theatre Fundraising facility (open to community, (+/- 300 seats) space designated just for fundraising) Sprung floor Studio for DC band: Classroom size with high ceilings (18') Storage for Multi-cultural centre instruments (presentation) Office space Small sized theatre/hall Performance area w/ good acoustics
Community Workshop Brainstorm Potential Uses (Cont’d) Heritage Space Support Offices Daycare Office space that is secured (not open to Regional archives & heritage centre Box office (community) other users per DND) Commercial daycare Secure quarters The Archives need a new home - present facility is due for demolition Room for equipment inaccessible to anyone (~3,000 sq. ft., wheelchair accessible) storage (secure) else (DND regulations) Shower/restroom Archives - dry, secure, light - for storage and working facilities Roots group- - secure area for equipment, meetings & work area Admin. Office New home for Roots Parking Temperature controlled for microfilm storage Loading bay Space for Archives and Roots Genealogy: Microfilm machines (6 large) & other equipment Library shelves Desks Electrical outlets for internet, etc. Meeting space Photo gallery Library shelves Research stations
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC Interim Report No. 1 - Market Analysis and Space Program B. Results of the Commonwealth / AMS Organizational Survey Organizations Surveyed Kiwanis Community Band Mile 0 Métis Society Northeast Métis Association KPAC Childcare Rotary Club, Noon Northern BC Toastmasters Lindsay Molson School of Dance South Peace Historical Society Northern Lights College Mile O Squadron Air Cadets South Peace Junior Soccer Oma Productions Overture Concert Series Aboriginal Family Resources Peace Country Roots Group Peace Energy Co-operative Society Peace Liard Regional Arts Peace River Regional District Alzheimer Society Council Peace River Songwriters Ancient, Free & Accepted Peace Region Arts Council PieceMakers Masons Peace Region Songwriters Potters Guild Bambini Daycare Peace River Organic Producers South Peace Chapter of the BC Banners & Planter Association Sustainable Energy Society Barrell Racing Club Peace River Zone Festival South Peace Community Arts Campus Kids Daycare Precious Moments Daycare Council Canadian Cancer Society RCMP South Peace Grad Fest Child Care Resource & Referral Reality Bites Committee Citizenship & Immigration Rotary Club, Sunrise South Peace Historical Society Canada Royal Purple Lodge #85 Mile 0 Quilters Guild City Spaces School District No. 59 Mile 0 Cruisers Daughters of the Nile - Zenobia Scouts Canada Sons of Norway Lodge #79 Club #7 Seventh Day Adventist Church South Peace Players Dawson Creek & District South Peace Child Development South Peace Players Chamber of Commerce South Peace Crime Prevention South Peace Senior Citizens Dawson Creek & District Crime South Peace Junior Soccer Association #74 Watch South Peace Music Teachers Theatre BC Dawson Creek & District South Peace Oilmens Alley Kat Players Diabetes Association Association Brazilian Dance Group Dawson Creek & District Hospice South Peace Penguins Football Communities in Bloom & Palliative Care Society Team Dave McKeen's Piano School Dawson Creek & District Hospital Tae Kwan Do / Kickboxing Dawson Creek Literacy Society Foundation Teddybear Family Daycare Dawson Creek Potter Guild Dawson Creek Adult Mental Time Out for Seniors Dawson Creek Spinners & Health Toronto Film Festival Weavers Dawson Creek Farmer's Market Tourism Dawson Creek Dionysus Theatre Dawson Creek Foster Parent Welcome Wagon Dodge City Players Association YO! 360 Kiwanis Arts Centre Society Dawson Creek Karate School Kiwanis Band Dawson Creek Karate School Kiwanis Band (alternate) Dawson Creek Tourist Kiwanis Kids Choir Information Centre Latin Dance Elections BC Lisa Bernier's Piano School Elections Canada Mile O Grande Squares Girl Guides of Canada Potters Guild Horticultural Society South Peace Arts Society Independent Order of Foresters Spinners & Weavers Investors Group Vocaleeze Ladies Choir JT Safety Training White Tiger Muay Thai Kinsmen Club Kickboxing Club Kiwanis Club of Dawson Creek Dawson Creek Literacy Society Kneehigh Childcare Songwriter's Association Knights of Columbus # 4680 Dawson Creek Country Dance Lions Club Club Little Miracles Daycare Dawson Creek Library Medieval Games Club Dawson Creek Library (alternate) Mile O Shrine Club Friends of the Library Moment in Time Louisiana Pacific Woodland Mother Goose Pre-School Division Nawican Friendship Centre commonwealth historic resour ce m anagement limited
1. Classroom Space Needs Organization Type Size Use Notes Peace Energy Cooperative workshop 25-30 Once or twice per video, sound, screen, kitchen participants year Dawson Creek PieceMakers Quilt Guild Meeting Room 20 - 25 people once per month lighting, plug ins, sewing tables, chairs, blackboard and video equipment Quilting 20-25 up to 4 times a year lighting, plug ins, sewing tables, chairs, Workshops South Peace BC Sustainable Energy workshop 25 participants 3/year Projector and screen Association South Peace Community Arts Council summer school of the arts with KPAC Peace Region Songwriters Association Meetings and 12 - 24 persons 2 - 4 times a month small storage cupboard, access to water and plug in for coffeepot. Workshops Reasonable soundproofing. Peace River Regional District workshop 24 1-2 times per year yes Dawson Creek Potters Guild Workshop / 1000 sq.ft. every day 100 amp breakers for kilns studio Classes 1000 min 4 classes of 10 weeks each Kiwanis Performing Arts Centre / Child Dance classes: 15-20 students every week stereo, mirrors, sprung floor, sound proofing Care Centre require 4 rooms day/evening and per day Saturday Music lessons: require 7 rooms 1 student/1 every week per day teacher day/evening sound proofing Meeting rooms: capacity: 20-35 require 2 people 1-3 times per week tables/chairs, white board, audio visual in at least one room Yoga/Senior capacity: 12-15 Fitness Class people 3 times per week sprung floor, mirrors, stereo
You can also read