Managing Black Swan Information Technology Projects
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Proceedings of the 44th Hawaii International Conference on System Sciences - 2011 Managing Black Swan Information Technology Projects Wilfred W. Wu* Gregory M. Rose* Kalle Lyytinen* Washington State University Washington State University Case Western Reserve University wwu1@wsu.edeu grose@wsu.edu kalle@case.edu *The authors wish to note that, while authorship is in reverse alphabetical order, all have contributed equal and invaluable work to this research. Abstract techniques that may be applicable to typical projects. Second, there are known periods of Radically innovative information technology disruptive innovation [4, 5] where successfully projects are considered one of the most managing high-profile and high-risk projects is challenging and difficult types of software projects necessary for firm survival. Third, very large-scale to oversee and manage. The unique nature of such IT failures, (i.e. Sobey’s failed SAP, or FedEx’s projects relegates them into a unique class of B2B supply-chain integration) [1] continue to be projects that we characterize as “Black Swans.” reported. These projects are high-profile, high- Highly innovative/radical IT projects reflect a risk, and contain risks that are not easily captured “black swan” situation, where knowledge from by standard risk methods which can potentially previous projects do not provide significant insight bankrupt a firm. Often these risks are borne out into how they can be managed. While such “Black from the inherently evolving and unknown facets Swans” are a unique sub-set within the area of of technology [4] involved in project scope. A project management, understanding the major challenge therefore for conducting these techniques employed in the development and large projects is the need to manage unbounded management of such efforts should enlighten and and non-linear risks reflecting the high level of improve traditional project-management uncertainty and complexity that arise over the processes employed for most software course of a large and innovative project [6]. They development efforts. This paper presents and discusses key results of an exploratory field-study bring new challenges to managing software that examines eight unique “black swan” projects. projects that arise from introducing and integrating innovative technologies into project solutions. These innovation risks are caused by the radical nature of the underlying innovation and related 1. Introduction unprecedented technical complexity. Such unusual projects are the focus of this study and it is Information Technology (IT) projects are a motivated by the fact that they cause constant high risk proposition which has been known since methodological problems for project managers and the early 80’s. The Standish Group study in 1994 very little is known regarding the management of reported a 70% project failure rate while a more such efforts [for exceptions seen Bergman et al recent Gartner study indicated a 40% project 2004, Drummond 1996, Iscoe et al 1987]. We failure [1, 2]. Over the last three decades, a large refer to these projects as “black swans” (coined by number of studies have examined root causes for Taleb [7]) to recognize situations and events not project failures. As a result, several frameworks captured by stringent Gaussian risk models. But, have been constructed to raise project management they still do exist and need to be taken into awareness of the typical collection of risks consideration. associated with projects [3]. However, these The few studies to date that have discussed studies have primarily focused on a set of typical, issues around black swan projects seem to concur well known problems. Likewise, methodologies that highly-innovative IT projects differ so much promoted and codified by PMI, CMM, and ISO that the standard ways of managing projects and 9001 do not recognize atypical problems and how developing systems cannot succeed. Yet, one to handle them. While atypical problems are challenge with the earlier studies is that they focus overlooked due to their infrequent nature, research on a specific aspect such as requirements [3], on into such outlier projects offer three distinct one dimension of project dynamics like politics advantages. First, by understanding projects that [8], or on risk-related project escalation [9]. In deviate from the norm, we can identify atypical 1530-1605 2011 1 U.S. Government Work Not Protected by U.S. Copyright
Proceedings of the 44th Hawaii International Conference on System Sciences - 2011 response, new strategies need to be developed that 2.2. Black swans: innovative, radical and better integrate the management of large projects complex projects with the nature of their technological innovation. We therefore believe that a careful examination While professional organizations such as PMI of unusual, large and innovative projects allows us maintain a codification of best practices regarding to understand: 1) what the differences are between project management standards and techniques typical IT development efforts and radically [12], they do not explicitly account for the innovative development efforts; and 2) how the existence of highly complex or innovative processes utilized for managing a radical IT projects. The methods utilized in handling large development effort have important implications and complex IT projects are therefore left to be for project management in general. Accordingly, managed with scaled-up versions of the same in this study we seek to identify common basic project management processes [8]. This challenges and response patterns associated with approach appears to be highly ineffective for IT black swan development efforts based on a field projects that delve into areas of radical innovation study of large and innovative software projects. [9]. Prior work that has examined how managers can recognize and measure a project’s level of 2. The management of IT projects complexity [9, 10], argue for a need to modify the project management process to fit the unique nature of managing highly innovative information 2.1. The project management process technology projects [10, 11, and12]. This need to consider changes to the basic IT project Though a number of project management management framework can be crucial for the techniques and methodologies have been applied success of highly innovative or radical IT projects. towards the management of IT projects [10], the IT projects considered to be highly innovative management of such projects encompasses the or “radical” in nature are defined to be “ground steps outlined in a basic structured process breaking and dissimilar enough from prior IT approach (Figure 1). Within this structured project projects that existing methodologies simply do not management process, a project is typically adequately work” [13]. These black swans are initiated by some need or opportunity, planned and considered to be unique situations that carry a scoped from beginning to end, executed by the potential for extreme impact [7]. There exists thus project team, with appropriate changes and a sub-set of projects that can be identified as modifications applied. This cycle of execution, “Project Black Swans.” These projects are outliers change, and scope modification continues until the that fall outside the realm of similarity to previous project reaches a final resolution of either IT projects such that pre-existing experience completion or abandonment [11]. Whether a provides little transferable guidance. Additionally, project manager utilizes waterfall, JAD, or some these projects carry a high potential for a major form of agile development methodology, the impact within their respective marketplaces [7]. standard project-management-process steps serve as a basic framework within which these 2.3. Managing risks on IT projects techniques operate [11]. There is an array of literature on different A major factor impacting the successful project management techniques, styles and outcome of an IT project is risk. Project managers methodologies [3, 10, and 11]. As new techniques need to manage the risks that can arise over the evolve, a key focus of this evolution has been to course of a project’s life [3]. Studies that have improve upon different aspects of basic project examined the root causes for IT project failures management processes. These refinements include [13, 14] have focused on potential risk factors that finding ways to better control scope, maintain need to be mitigated for IT project success [13]. quality, reduce costs, deliver projects on a timely With the identification of these potential risk basis, improve integration and communications, factors, other studies have attempted to construct a efficiently procure and manage resources, and framework to help project managers identify these control risks. These aspects or knowledge areas, as varying risks within their own IT projects [3]. defined by the project management institute IT projects can encounter risks arising from (PMI), are the key concerns for a project manager factors that are internal (i.e. time and personnel in running their designated projects [12]. limitations) and external (i.e. new technologies) to a project [3]. By nature, the inherently continual 2
Proceedings of the 44th Hawaii International Conference on System Sciences - 2011 evolution of technology raises a unique and firm. Each participant only took part in one of the challenging facet of risk [15]. As technologies twenty-nine sessions. This helped control the constantly evolve, understanding how to manage potential for collaborative (“group think”) the application of them continues as well. As the responses [17] and created a more rigorous innovation sets become more radical in nature, the approach to the data collection process. Overall, application of the technologies become more 35 professionals participated in the sessions and ambiguous and risky [16]. The advent of these had an average of 11.5 years of project innovation risks can cause process and management experience. methodological problems for IT project managers. Within these sessions, additional questioning This can be especially true within the black swan was conducted to identify those who had managed subset of IT projects [7] where traditional project at least one radically innovative and large project. management is inadequate. This leads us to the Utilizing Peter’s definition of radical innovation as following set of research conjectures: the basis for defining highly innovative IT projects [26], the IT project management experts in the Research Conjecture A: Black swan IT first panel were asked during the initial panel projects significantly impact the phase to describe an IT project they felt was effectiveness of existing project management highly innovative in nature. Likewise, they were processes of an organization initiating such asked if they found their traditional project efforts. management methods were deemed significantly inadequate. Inadequacy was where a significant Research Conjecture B: Management of percentage of previously unknown methods black swan IT projects requires development needed to be invented and implemented. Each of and utilization of non-standard project the 35 experts was asked to rate the project they management techniques and methodologies. just described on a scale of 1 to 5 (1=no innovation involved in the project, 2=some minor innovative issues, 3=project was equally balanced 3. Multisite case study of innovative between innovative and known IT project issues, 4=project was predominantly innovative in nature black swan projects with over half of the issues on the project being innovative or radical in nature, 5=project was 3.1. Research methodology completely innovative in nature, never attempted before). Respondents who gave ratings of 4 or 5 To examine and validate our research were asked to participate as experts in a second conjectures, a study modeled after a Delphi survey panel phase. approach developed by Schmidt [17] was A second panel of experts was constituted from conducted. The method provides statistical members of the first panel who had indicated measures of consensus within the panel, while experience in managing a highly innovative allowing for comparisons to be made across project. A total of nine participants were selected multiple panels. The experiences and opinions of a (see Table 1), and nine separate sessions were held panel of IT project management professionals to discuss project management issues. Eight of the were solicited through a series of iterative, nine selected participants completed the panel controlled feedback interviews. A total of thirty- sessions. The second panel, of IT project five project management professionals were management experts, was asked to discuss their recruited from twenty-nine firms to form an initial experiences on the highly innovative or radical IT panel of experts. Each IT project management projects they had identified during the initial professional had multiple years of experience and panel-phase. They were led via a series of expertise with managing several large, complex IT questions to describe, explain, and contrast their projects. Each expert had to have extensively and experiences managing a standard IT project repeatedly used a set of standard project (projects that would rate a 1 or 2 on the management methods for these IT projects. The aforementioned scale) with the highly first panel was conducted with 35 information innovative/radial projects they had described in the technology project management professionals, initial panel. Detailed project descriptions representing 29 different firms. Within the first regarding the management of forty-nine different panel, twenty-nine separate sessions were held, IT projects were gathered from the two panels. with each session corresponding to a particular 3
Proceedings of the 44th Hawaii International Conference on System Sciences - 2011 3.2. Research findings video-on-demand delivery system; and the development of credit card processing systems at The first panel sessions lasted from 45 to 70 individual gas pumps. minutes in length while the second panel sessions The project managers associated with these lasted from 120 to 180 minutes in length. Over projects realized early on their existing 800 pages of transcript data was generated from methodologies would not work. As one project these interviews, which were conducted between manager stated: April and July of 2008. Our findings from the panels indicated that a We knew we couldn’t do what was majority of the IT projects described were typically done…so we spent a lot of up- managed in a “structured IT project management front time to understand everything, or process” approach. Noticeable differences to this as much of everything, we could.”-F11 approach were found in the approaches taken by project managers who discussed managing IT While another project manager voiced: projects that were rated as highly innovative/radical. …thinking-outside of the box was needed. We couldn’t take things on head- 3.2.1. A structured IT project management on, given the large number of technical approach. At its highest, most abstract level, the issues presented by the project.-F3 approach for managing the 40 non-radical IT projects can be described with the simple model As noted, the eight projects occurred in eight shown in Figure 1 which lays out a typical project entirely different firms with eight different IT management life cycle [11]. Each project manager project managers. Detailed analysis of these eight accomplished this cycle using their own extensive projects indicates that none of the key collection of standardized methods and tools. The characteristics such as specifications, technologies, nine projects identified as radical were recognized or solutions shared anything in common except for early on to be profoundly unlike anything the their level of radicalness. Interestingly, however, project manager(s) or organization(s) had worked the methodological solutions arrived at on in the past and required a departure from the independently by these eight different project norm. managers overlapped considerably. In each case, the new methodologies included two shared 3.2.2. Managing highly complex IT projects. methods not seen in the standard IT project The nine “highly-innovative or radical” process: (1) a dedicated pre-planning phase for information technology projects are listed in Table identifying radical innovation points in the project; 2. The nine projects identified carried a high and (2) an exploration approach for finding potential for a major impact on their respective potential solutions for each of the identified marketplaces. These IT projects were “radical” radical innovation points. While the details and “frame breaking” [7, 18] and were associated differed, at a high-level of abstraction we observed with massive learning barriers to be overcome [18] convergent evolution where 8 unassociated project and were dissimilar enough from prior projects managers in 8 separate firms who had never that existing methods simply did not work (similar worked together identified essentially the same set in nature to Taleb’s definition of black swan of new meta-methods to manage black swan occurrences). projects. Due to scheduling issues, one of the nine identified project managers was not able to 3.2.3. A pre-planning phase. Each of the eight complete their second panel session, bringing the complex project management methodologies total participants in the second panel to eight. developed included a dedicated period of up-front Interestingly, none of the project managers in the time set aside specifically to identify potential second panel had managed more than a single problem-points in the project. As one project black swan project during their career. manager described: The eight black swan projects from the second panel session occurred across a wide span of time 1 ranging from the late 1980’s to the late 1990’s, Quotes are taken directly from interview data. They are and included: the development of an online referenced to Table 1, with the designations indicating which textbook delivery system; the development of a firm and project manager is being referenced (i.e., F1 indicates the project manager interviewed from firm 1). 4
Proceedings of the 44th Hawaii International Conference on System Sciences - 2011 Overall, this approach allowed the project We identified a number of challenges that manager, prior to starting the project, a chance to we had no blueprints for tackling…no one identify and segment the problem points into had seen these problems before…we were manageable sub-projects where appropriate treading new ground.-F5 solutions could be explored. The highly innovative projects studied were Even though it sounds like a lot of time, selected because the project managers recognized when I look back now, it helped us plan for each contained many radical deviations from and anticipate a number of these problems. traditional projects. It was apparent to the project We could then breakdown a project based managers from the second panel that there was a on the identified issues and have different need to examine and discuss potential issues prior groups start working on them…sometimes in to laying out a project plan. tandem.-F3 You need to at least have some idea as to 3.2.4. Exploring innovation points. The how to approach this type of project, so identification of the innovation points established good upfront work is crucial. Especially key problem areas within projects that required when it comes to timing and planning out novel solutions. The eight project managers such a project.-F8 treated their innovation points as unique sub- projects within the greater project. By using a pre-planning phase, all eight project managers in the second panel felt it saved them With the technical issues we had never dealt considerable amounts of time during the execution with before, we chunked things down into of their projects. One project manager illustrated more manageable pieces. I looked upon the importance of identifying and planning for them as unique problems that we had to find problem points by describing a key unanticipated solutions for.-F7 project issue that had to be dealt with during execution. The only thing that made sense was to go after the problem one piece at a time. It just A major issue occurred during the execution made things more manageable…not so of my project. It was something that we or I daunting a task.-F6 did not foresee and it held us up for almost 3 months. Once I saw this and knew a similar All of the black swan projects approached issue would come again at other points in their innovation-point sub-projects by isolating the project, I was able to plan for them and them and assigning dedicated project personnel to overcame these issues rather quickly. explore for potential solutions. While an IT Granted we had some prior experience now project is typically planned and executed in but I’m sure if we had anticipated and sequence, the black swan projects began planned ahead I could have done things execution of their innovation-point sub-projects as faster…probably 5 times faster.-F4 soon as possible (or as resources permitted). The primary reason given for this was the uncertainty The second panel project managers felt that a surrounding the time needed to resolve a significant number of problem points were particular innovation point. identified the pre-planning sessions. The time devoted to this exercise could be fairly lengthy. Since we couldn’t accurately come up with The average time spent on the eight projects was time estimates with the more difficult 3.1 months, with ranges from 3 to 15 weeks in portions of the project, such as figuring out length. how to increase download speeds for people with dial-up modems, we needed to start We spent a lot of time to just brainstorm out tackling this problem from the get go… -F5 potential problems. In our case it was about 3 months of looking at what issues and This second differentiating point from the technical problems would…or could be standard IT project process, focused on a need to encountered.-F1 explore multiple solutions for radical innovation point problems. Each radical innovation point 5
Proceedings of the 44th Hawaii International Conference on System Sciences - 2011 required a diversified problem solving approach of a project. This can be accomplished because the exploring and evaluating multiple potential sub-components of a project have more solutions. A continuous cycle of execution and recognizable requirements and resource planning exploration ruled out potential dead-ends until a can be estimated for each at the beginning of the viable solution could be utilized. project. This was simply not the case for the eight An interesting part of this process was the black swan projects. approach taken in attempting to find viable solutions for the innovation-points. Instead of a typical problem solving approach, where one has a With the black swan projects, a fixed road-map problem and attempts to solve this problem, two of for the entire project could not be planned out due the project managers described approaches that to the numerous radical innovation points that looked for similar problems or a similar series of would be encountered. As described by one problems as a way to find solutions that could be subject: since a large portion of these radical modified to work for their problem(s) in question. projects dealt with new or unexplored technologies, the exploration of multiple-paths The strategy a number of my sub-team was needed in order to arrive at a potential managers utilized was finding similar solution. problems to the problem they were assigned. In some cases they were able to modify We were constantly looking at different solutions from these similar technical issues solutions all the time. We weren’t sure what and apply them to their sub-project. – F3 would work so multiple teams always worked towards a solution on a specific We tried to keep it simple, since we really issue.-F6 didn’t have time to re-invent the wheel. Looking for potential-solutions from similar This exploration process went hand-in-hand problems that could be modified for what we with the execution of the project. As less were doing was the approach we took promising paths were eliminated and more whenever possible.-F2 promising solutions were pursued, the other parts of the project (both related and unrelated) would While segmentation in general appears be re-scoped and re-planned as necessary, which consistent with traditional IT planning (as would led to a constantly evolving scope-execution- be seen in a work-breakdown-schedule [3, 11]), exploration-change cycle. there are three important differences. First, traditional planning does not identify sub- We needed to communicate constantly and components of a project based on degree of make sure everyone was on the same page. innovation. Once a potential solution [was] decided upon, it could impact others on the We used this time to hash out the problems project…so we made sure everyone was in we knew would appear during the project. the loop. And, this was a constant process I’m talking about issues we hadn’t dealt that never ended, well not until the project with before, but that we could anticipate was done.-F7 given the unique nature of this project.-F8 The frequent changes encountered on the black Second, traditional methods do not set aside swans required a project manager who could adapt significant time for exploration of multiple quickly and adjust the project plan appropriately. solutions to fulfill the requirements for completing Once a solution was adopted, the project manager sub-components. needed to ascertain the impact this adoption would have on other parts (innovation-points) of the Even though we spent what might seem a lot project. They had to understand the linkages of upfront prep time, in our case five weeks, among the various parts of a radical project in we needed it to start looking at the true order to be flexible and nimble enough to make scope of this project.-F7 the appropriate adjustments to any part of the project. Finally, traditional projects allow for development of a work-breakdown-schedule at the beginning of 6
Proceedings of the 44th Hawaii International Conference on System Sciences - 2011 …as one approach was adopted over others, I black swans, we were able to find the development had to know how to adjust other related areas of new project management techniques within in the project, … sometimes that meant these atypical projects. These techniques (careful dropping certain approaches and starting and elongated up-front planning, exploration of down a new set of paths.-F6 identified innovation-points, and proper integration of innovation point sub-projects), At times, the need to adjust could also mean though developed out of necessity, helped changing an adopted innovation-point solution. facilitate the unique management challenges encountered on these highly-innovative projects. If we chose path C to solve one problem, but The highly innovative black swan projects all it caused problems with some other parts of took an elongated period of time to begin initial the project down the line, we may have to go preparation and scoping of the overall project. The back and say…let’s use path B, even though average of 3.1 months of prep time highlights the path C might be the optimal solution on a importance of the preplanning stage. While some stand-alone basis, path B was the optimal project managers interviewed initially felt this project solution since it would allow us to time taken was particularly lengthy and move other parts [innovation-points] of the unconventional, by the execution stage of the project along.-F6 projects they all felt the time spent upfront had saved them from potentially lengthy setbacks. In Whatever the situation, adjusting and adapting to particular, the identification of innovation-points changes appropriately was paramount for the (problem areas within the project that were continual progression and advancement of black radically different from prior experiences) was a swan projects. In a particular black swan project, key output of this preplanning stage. the innovation-points were labeled as discovery Once the innovation points were identified, the pages and were usually examined and ranked for project managers had to devise a method to their viability in achieving the desired technical approach and tackle these unique problems. outcome before attempting to integrate them to the Multiple potential solutions to the innovation- core IT project. points were needed. This led to a need to test out ...we [created] discovery pages which were the solutions and determine their ramifications on rapid durations through technical issues. We all aspects of the project (including other tested as much as possible, for potential innovation-points within the project). Once a problems in the project, before integrating solution or path was chosen from a series of them into the actual project.-F8 multiple possibilities, project managers had to understand the ramifications of this decision. An iterative cycle of exploration via these Since the choice of a particular solution at an mini-technical projects and integration with the innovation point could limit or even point toward core project was utilized until the main project was other possibilities in the project, project managers completed or terminated. As another project had to be cognizant of this fact and appropriately manager stated: adjust the execution of other innovation points in a A radical or high innovation project is project. As a result, a systemic view had to be basically a series of discoveries that are taken by the project managers on black swan required to complete the whole.-F1 projects and roadmaps for any and all types of innovation points needed to be fluid and prepared Due to the multiple-exploratory paths that these with change in mind. To do otherwise risked projects required, the ability and willingness to implementing solutions that needed to be modified explore along with the ability for rapid or replaced entirely to the detriment of the overall adaptability were essential for success. project. Project managers discussed the need to utilize the appropriate project-level solution as 4. Discussion, follow-up and opposed to the most efficient solution for a contributions particular innovation point. While a particular solution might be the most efficient for a particular 4.1. Main findings innovation-point, it did not necessarily work for the project as a whole (possibly disrupting or not While most IT projects by definition are not 7
Proceedings of the 44th Hawaii International Conference on System Sciences - 2011 integrating appropriately other phases of the degrees of complexity and ambiguity. While all project). three had not worked with a prototyping Variations of these techniques we employed by methodology in their prior experiences, they all all eight black swan projects we studied. It is felt creating a ‘prototype’ or ‘mockup’ would help interesting to note that these techniques were with integration of the innovation-point back into developed in isolation of each other within the main project. All three indicated that these separate firms. prototypes were helpful but insufficient for addressing the problems caused by the black 4.2. Follow-up to main findings swans. It was the development and utilization of Up till this point, discussion of managing black the techniques described in the research findings swan projects has focused entirely on radical that allowed them to effectively deal with their innovation points. By no means were black swan respective innovation points. projects comprised exclusively of radical These follow-up interviews appear to give innovation points. Several components in each of some grounded validity to the use of the black the black swan projects were incrementally swan management techniques uncovered in this innovative or non-innovative in nature. For these study. Each project manager could see the merit of sub-components, traditional project management having a preliminary period of innovation point techniques could apply and were utilized within all identification process, especially on large IT eight “black swan” efforts. efforts. Likewise, seventeen of the project Accordingly, the project managers interviewed managers saw the value in isolating an innovation described a dual-level process for the planning and point for development and eventual integration execution of a black swan project. Where possible, into the main project. the project managers retained the standard IT The preplanning stage of 3.2 months that we project process [refer to Figure 1] for any saw in the eight black swan projects would surely incremental innovation points identified. This be excessive in more traditional projects with integrated management style seemed to be fewer radical innovation points. However, our adaptable to other IT projects that held some sampled project managers unanimously agreed degree of innovation. We did an initial follow-up that some period of classifying radical innovation on this conjecture to see the viability of such an points would be valuable. Where an innovation idea. point was deemed to be incrementally innovative, Follow up interviews with twenty-five of the a standard IT project process seemed appropriate original project managers from the first panel were to the project managers, while innovation points conducted. Seventeen of these project managers deemed to be radical were seen as areas in a had indicated no prior experience in managing a project that required a black swan approach where black swan type project. Their responses strongly appropriate resources and planning needed to be suggested they could see the utility of applied. implementing some of the techniques developed on the black swan efforts on large and complex IT 4.3. Contributions projects. In particular, the idea of identifying potential innovation-points was deemed a viable Our examination of projects that focused on the addition to the current project management development of new IT product lines or new IT processes. All twenty-one project managers technologies could not be adequately managed by recalled managing at least one complex IT project a traditional IT PMI methodology. These findings that held multiple highly-innovative points within provide contributions to both practice and the makeup of their respective projects. These research. For practitioners and researchers alike, innovation points had not been identified in future models and methods need to be expanded to advance and ended up being the project bottle- take deviations from standard methods into necks on several of these projects, causing consideration. First, because so many projects are significant trouble with quality, cost, and time. known to fail, both need to look outside of what is During these follow-up interviews, three of the standard practice or conventional wisdom to eight project managers from the second panel identify how we can lower IT implementation recalled developing an early prototyping method failures to a more acceptable level. Second, even for their black swan projects. These prototypes in a small sample of 35 project managers, a full 9 were built for certain innovation points, in (26%!) had experienced a black swan project and particular the points deemed to contain high needed to abandon their traditional ways of work. 8
Proceedings of the 44th Hawaii International Conference on System Sciences - 2011 So it is not so much that these projects are a rarity References to project managers over the course of their careers as they are a rarity to IT projects. As a [1] Gartner, “Gartner Says Worldwide IT Spending On result, it seems they were occurring among 1/4th of Pace to Surpass $3.4 Trillion in 2008,”Press Release, the sampled project managers but none were August 18, 2008. aware they were having a common experience or coming up with a common set of solutions. This [2] Standish. CHAOS Report. 1994. research project eliminates that lack of shared [3] Keil, M., Cule, P.E., Lyytinen, K., and Schmidt, knowledge and begins an important new area for R.C. A Framework for Identifying Software Project investigation for researchers and practitioners. Risks. Communications of the ACM, 41, 11 (1998), The rarity of black swan IT projects does not pp.76-83. necessarily mean the techniques employed to manage such highly-innovative efforts need be [4] Lambe, C.J, and Spekman, R.E., “Alliances, confined to these unique cases. Instead, the External Technology Acquisition, and Discontinuous application of black swan techniques seems Technological Change,” Journal of Product Innovation applicable to a range of large and complex IT Management, 14, 1997, pp.102-116. projects. We believe that project managers need to [5] Lyytinen, K. and Rose, G. “Information system begin to see the subset of black swans within all development agility as organizational learning”, EJIS, their IT projects. Based on feedback from our 15(2), 2006, pp.557-595. project managers, all projects of medium to large scope potentially contain radically innovative sub- [6] Sauer, C., Gemino, A., and Reich, B.H. The Impact project points. By applying the black swan of Size and Volatility on IT Project Performance. techniques surfaced in this study, these innovation Communications of the ACM, 50, 11, 2007, p79-84. points can be spotted early and these potential bottlenecks will no longer be unpleasant surprises [7] Taleb, N.N. Black Swans: The Impact of Highly Improbable. Random House, 2007. that cause unnecessary delay or require heroics to overcome. [9] Drummond, H. “Is Escalation Always Irrational”, Current project management practices, notably Organizational Studies, 19, 1998, pp.911-929. from the best practices espoused by the governing body that oversees the certification of project [10] Project Management Institute (PMI). PMI Today, management professions, PMI (the Project December 2008. Management Institute), do not address or account for the existence of black swan projects or the [11] Fuller, M.A., Valacich, J.S., and George, J.F. existence of black swans within projects. Based on Information Systems Project Management, Prentice Hall, NJ, 2008. the results of this study, we believe the adaption of black swan project techniques can be effectively [12] Project Management Institute, A Guide to the integrated. In particular, project managers should Project Management Body of Knowledge: (PMBOK be: (1) setting aside a period of time up front to Guide) 4th Edition, PM Institute, 2008. identify where ambiguous choke points (innovation-points) are; and (2) preparing [13] Cooper, D., Grey, S., Raymond, G. & Walker, P. appropriate slack at the choke-points to either Managing Risk on Large Projects and Complex increase resources or modify subsequent steps to Procurements. John Wiley & Sons, Hoboken, NJ, 2005. take into account the new realities of what time, [14] Fichman, R.G., and Kemerer, C.F. "The cost, and resources are available. The PMI assimilation of software process innovations: An certified project managers interviewed for this organizational learning perspective," Management study have confirmed that such practices do not Science (43:10), October 1997, pp 1345-1363. currently exist in a codified form within PMI. The potential adoption of such practices is novel and [15] Iacovou, C.L.; Nakatsu, R. A Risk Profile of adds value to both practice and future research. Offshore- Outsourced Development Projects. Further explorations can help determine its Communications of the ACM, 51, 6, (2008), p89-94. viability as a process for not only IT project management but it’s feasibility as a practical [16] Lyytinen, K. and Rose, G. The Disruptive Nature of Information Technology Innovations: The Case of approach towards managing large-scale, complex Internet Computing in Systems Development projects of all types. Organizations. MIS Quarterly, 27, 4(2003), 557-595. 9
Proceedings of the 44th Hawaii International Conference on System Sciences - 2011 [17] Schmidt, R.C. Managing Delphi surveys using [19] Bartels, A.H.”Global IT Spending Forecast 2006- nonparametric statistical techniques. Decision Sciences, 2007,” Forrester Research. 2006. 28, 3(Summer 1997), 763-774. [20] Peters, T. The Circle of Innovation. Alfred A. Knopf, New York 1997. [18] Glass, R.L. Managing for Innovation. Communications of the ACM, 51(3), 2008, pp.17-18. Figures & Tables Figure 1. Standard IT project management process (Derived from the PMI project process model) Initiation Planning Execution Project MGT / Scope MGT Resolution Change MGT Table 1. Demographics of sites & subjects with innovative IT project experience # Years PM Project Firm Industry Subject Titles Experience Rating F1 Software Program Manager 10+ 4 F2 Oil & Gas Project Manager 17+ 4 F3 Diversified Computer Systems Program Manager 15+ 4 F4 Financial Services Program Manager 15+ 5 F5 Semi-conductor Program Manager 25+ 4 F6 Consulting Project Manager 20+ 5 F7 Communications Project Manager 15+ 5 F8 Pub lishing Project Manager 32+ 5 F9 Internet, Web -Based Project Manager 10+ 4 Table 2. Description of radical / innovative projects 1 Subject IT Project Innovation Descriptions Innovation Rating Develop on-site gas-pump credit card transaction processing IT infrastructure during mid- 4 F1 90's. Design and implemenation of an Intranet interface for all areas of the company during the 4 F2 early 90's Developed an advanced imaging system for paperless electronic processing of checks in 5 F3 early 90's "Dobson Project": dealing with increasing processing speeds and memory swapping 4 F4 capabilities Developing an integrated paperless check-processing system in late 90's. 4 F5 Advanced leading edge enterprise level applications (i.e. CORBA) for Banks in early to mid 5 F6 90's Develop a multi-media Internet based on demand system for films and vidoes in mid-90's 5 F7 Developing an Internet-based Textbook delivery system in mid-80's 5 F8 Web-based search engine development in mid 90's 4 F9 1 Subject assessment of project. Scaled from 1 (no innovation involved) to 5 (completely innovative on all fronts) 10
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