Managing Black Swan Information Technology Projects

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Proceedings of the 44th Hawaii International Conference on System Sciences - 2011

         Managing Black Swan Information Technology Projects
     Wilfred W. Wu*                              Gregory M. Rose*                               Kalle Lyytinen*
Washington State University                  Washington State University                  Case Western Reserve University
   wwu1@wsu.edeu                                  grose@wsu.edu                                 kalle@case.edu
         *The authors wish to note that, while authorship is in reverse alphabetical order, all have contributed equal and invaluable
         work to this research.

                      Abstract                                      techniques that may be applicable to typical
                                                                    projects. Second, there are known periods of
    Radically innovative information technology                     disruptive innovation [4, 5] where successfully
projects are considered one of the most                             managing high-profile and high-risk projects is
challenging and difficult types of software projects                necessary for firm survival. Third, very large-scale
to oversee and manage. The unique nature of such                    IT failures, (i.e. Sobey’s failed SAP, or FedEx’s
projects relegates them into a unique class of                      B2B supply-chain integration) [1] continue to be
projects that we characterize as “Black Swans.”                     reported. These projects are high-profile, high-
Highly innovative/radical IT projects reflect a                     risk, and contain risks that are not easily captured
“black swan” situation, where knowledge from                        by standard risk methods which can potentially
previous projects do not provide significant insight                bankrupt a firm. Often these risks are borne out
into how they can be managed. While such “Black                     from the inherently evolving and unknown facets
Swans” are a unique sub-set within the area of                      of technology [4] involved in project scope. A
project    management,        understanding      the                major challenge therefore for conducting these
techniques employed in the development and                          large projects is the need to manage unbounded
management of such efforts should enlighten and                     and non-linear risks reflecting the high level of
improve       traditional       project-management
                                                                    uncertainty and complexity that arise over the
processes     employed      for    most    software
                                                                    course of a large and innovative project [6]. They
development efforts. This paper presents and
discusses key results of an exploratory field-study                 bring new challenges to managing software
that examines eight unique “black swan” projects.                   projects that arise from introducing and integrating
                                                                    innovative technologies into project solutions.
                                                                    These innovation risks are caused by the radical
                                                                    nature of the underlying innovation and related
1. Introduction
                                                                    unprecedented technical complexity. Such unusual
                                                                    projects are the focus of this study and it is
    Information Technology (IT) projects are a
                                                                    motivated by the fact that they cause constant
high risk proposition which has been known since
                                                                    methodological problems for project managers and
the early 80’s. The Standish Group study in 1994
                                                                    very little is known regarding the management of
reported a 70% project failure rate while a more
                                                                    such efforts [for exceptions seen Bergman et al
recent Gartner study indicated a 40% project
                                                                    2004, Drummond 1996, Iscoe et al 1987]. We
failure [1, 2]. Over the last three decades, a large
                                                                    refer to these projects as “black swans” (coined by
number of studies have examined root causes for
                                                                    Taleb [7]) to recognize situations and events not
project failures. As a result, several frameworks
                                                                    captured by stringent Gaussian risk models. But,
have been constructed to raise project management
                                                                    they still do exist and need to be taken into
awareness of the typical collection of risks
                                                                    consideration.
associated with projects [3]. However, these
                                                                        The few studies to date that have discussed
studies have primarily focused on a set of typical,
                                                                    issues around black swan projects seem to concur
well known problems. Likewise, methodologies
                                                                    that highly-innovative IT projects differ so much
promoted and codified by PMI, CMM, and ISO
                                                                    that the standard ways of managing projects and
9001 do not recognize atypical problems and how
                                                                    developing systems cannot succeed. Yet, one
to handle them. While atypical problems are
                                                                    challenge with the earlier studies is that they focus
overlooked due to their infrequent nature, research
                                                                    on a specific aspect such as requirements [3], on
into such outlier projects offer three distinct
                                                                    one dimension of project dynamics like politics
advantages. First, by understanding projects that
                                                                    [8], or on risk-related project escalation [9]. In
deviate from the norm, we can identify atypical

                                                  1530-1605 2011                                                                        1
                                 U.S. Government Work Not Protected by U.S. Copyright
Proceedings of the 44th Hawaii International Conference on System Sciences - 2011

response, new strategies need to be developed that             2.2. Black swans: innovative, radical and
better integrate the management of large projects              complex projects
with the nature of their technological innovation.
    We therefore believe that a careful examination                While professional organizations such as PMI
of unusual, large and innovative projects allows us            maintain a codification of best practices regarding
to understand: 1) what the differences are between             project management standards and techniques
typical IT development efforts and radically                   [12], they do not explicitly account for the
innovative development efforts; and 2) how the                 existence of highly complex or innovative
processes utilized for managing a radical IT                   projects. The methods utilized in handling large
development effort have important implications                 and complex IT projects are therefore left to be
for project management in general. Accordingly,                managed with scaled-up versions of the same
in this study we seek to identify common                       basic project management processes [8]. This
challenges and response patterns associated with               approach appears to be highly ineffective for IT
black swan development efforts based on a field                projects that delve into areas of radical innovation
study of large and innovative software projects.               [9]. Prior work that has examined how managers
                                                               can recognize and measure a project’s level of
2. The management of IT projects                               complexity [9, 10], argue for a need to modify the
                                                               project management process to fit the unique
                                                               nature of managing highly innovative information
2.1. The project management process
                                                               technology projects [10, 11, and12]. This need to
                                                               consider changes to the basic IT project
    Though a number of project management                      management framework can be crucial for the
techniques and methodologies have been applied                 success of highly innovative or radical IT projects.
towards the management of IT projects [10], the                    IT projects considered to be highly innovative
management of such projects encompasses the                    or “radical” in nature are defined to be “ground
steps outlined in a basic structured process                   breaking and dissimilar enough from prior IT
approach (Figure 1). Within this structured project            projects that existing methodologies simply do not
management process, a project is typically                     adequately work” [13]. These black swans are
initiated by some need or opportunity, planned and             considered to be unique situations that carry a
scoped from beginning to end, executed by the                  potential for extreme impact [7]. There exists thus
project team, with appropriate changes and                     a sub-set of projects that can be identified as
modifications applied. This cycle of execution,                “Project Black Swans.” These projects are outliers
change, and scope modification continues until the             that fall outside the realm of similarity to previous
project reaches a final resolution of either                   IT projects such that pre-existing experience
completion or abandonment [11]. Whether a                      provides little transferable guidance. Additionally,
project manager utilizes waterfall, JAD, or some               these projects carry a high potential for a major
form of agile development methodology, the                     impact within their respective marketplaces [7].
standard project-management-process steps serve
as a basic framework within which these
                                                               2.3. Managing risks on IT projects
techniques operate [11].
      There is an array of literature on different
                                                                   A major factor impacting the successful
project management techniques, styles and
                                                               outcome of an IT project is risk. Project managers
methodologies [3, 10, and 11]. As new techniques
                                                               need to manage the risks that can arise over the
evolve, a key focus of this evolution has been to
                                                               course of a project’s life [3]. Studies that have
improve upon different aspects of basic project
                                                               examined the root causes for IT project failures
management processes. These refinements include
                                                               [13, 14] have focused on potential risk factors that
finding ways to better control scope, maintain
                                                               need to be mitigated for IT project success [13].
quality, reduce costs, deliver projects on a timely
                                                               With the identification of these potential risk
basis, improve integration and communications,
                                                               factors, other studies have attempted to construct a
efficiently procure and manage resources, and
                                                               framework to help project managers identify these
control risks. These aspects or knowledge areas, as
                                                               varying risks within their own IT projects [3].
defined by the project management institute
                                                                   IT projects can encounter risks arising from
(PMI), are the key concerns for a project manager
                                                               factors that are internal (i.e. time and personnel
in running their designated projects [12].
                                                               limitations) and external (i.e. new technologies) to
                                                               a project [3]. By nature, the inherently continual

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Proceedings of the 44th Hawaii International Conference on System Sciences - 2011

evolution of technology raises a unique and                    firm. Each participant only took part in one of the
challenging facet of risk [15]. As technologies                twenty-nine sessions. This helped control the
constantly evolve, understanding how to manage                 potential for collaborative (“group think”)
the application of them continues as well. As the              responses [17] and created a more rigorous
innovation sets become more radical in nature, the             approach to the data collection process. Overall,
application of the technologies become more                    35 professionals participated in the sessions and
ambiguous and risky [16]. The advent of these                  had an average of 11.5 years of project
innovation risks can cause process and                         management experience.
methodological problems for IT project managers.                   Within these sessions, additional questioning
This can be especially true within the black swan              was conducted to identify those who had managed
subset of IT projects [7] where traditional project            at least one radically innovative and large project.
management is inadequate. This leads us to the                 Utilizing Peter’s definition of radical innovation as
following set of research conjectures:                         the basis for defining highly innovative IT projects
                                                               [26], the IT project management experts in the
   Research Conjecture A: Black swan IT                        first panel were asked during the initial panel
   projects     significantly     impact    the                phase to describe an IT project they felt was
   effectiveness of existing project management                highly innovative in nature. Likewise, they were
   processes of an organization initiating such                asked if they found their traditional project
   efforts.                                                    management methods were deemed significantly
                                                               inadequate. Inadequacy was where a significant
   Research Conjecture B: Management of                        percentage of previously unknown methods
   black swan IT projects requires development                 needed to be invented and implemented. Each of
   and utilization of non-standard project                     the 35 experts was asked to rate the project they
   management techniques and methodologies.                    just described on a scale of 1 to 5 (1=no
                                                               innovation involved in the project, 2=some minor
                                                               innovative issues, 3=project was equally balanced
3. Multisite case study of innovative                          between innovative and known IT project issues,
                                                               4=project was predominantly innovative in nature
black swan projects                                            with over half of the issues on the project being
                                                               innovative or radical in nature, 5=project was
3.1. Research methodology                                      completely innovative in nature, never attempted
                                                               before). Respondents who gave ratings of 4 or 5
    To examine and validate our research                       were asked to participate as experts in a second
conjectures, a study modeled after a Delphi survey             panel phase.
approach developed by Schmidt [17] was                             A second panel of experts was constituted from
conducted. The method provides statistical                     members of the first panel who had indicated
measures of consensus within the panel, while                  experience in managing a highly innovative
allowing for comparisons to be made across                     project. A total of nine participants were selected
multiple panels. The experiences and opinions of a             (see Table 1), and nine separate sessions were held
panel of IT project management professionals                   to discuss project management issues. Eight of the
were solicited through a series of iterative,                  nine selected participants completed the panel
controlled feedback interviews. A total of thirty-             sessions. The second panel, of IT project
five project management professionals were                     management experts, was asked to discuss their
recruited from twenty-nine firms to form an initial            experiences on the highly innovative or radical IT
panel of experts. Each IT project management                   projects they had identified during the initial
professional had multiple years of experience and              panel-phase. They were led via a series of
expertise with managing several large, complex IT              questions to describe, explain, and contrast their
projects. Each expert had to have extensively and              experiences managing a standard IT project
repeatedly used a set of standard project                      (projects that would rate a 1 or 2 on the
management methods for these IT projects. The                  aforementioned       scale)    with     the   highly
first panel was conducted with 35 information                  innovative/radial projects they had described in the
technology project management professionals,                   initial panel. Detailed project descriptions
representing 29 different firms. Within the first              regarding the management of forty-nine different
panel, twenty-nine separate sessions were held,                IT projects were gathered from the two panels.
with each session corresponding to a particular

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Proceedings of the 44th Hawaii International Conference on System Sciences - 2011

3.2. Research findings                                         video-on-demand delivery system; and the
                                                               development of credit card processing systems at
     The first panel sessions lasted from 45 to 70             individual gas pumps.
minutes in length while the second panel sessions                 The project managers associated with these
lasted from 120 to 180 minutes in length. Over                 projects realized early on their existing
800 pages of transcript data was generated from                methodologies would not work. As one project
these interviews, which were conducted between                 manager stated:
April and July of 2008.
    Our findings from the panels indicated that a                   We knew we couldn’t do what was
majority of the IT projects described were                          typically done…so we spent a lot of up-
managed in a “structured IT project management                      front time to understand everything, or
process” approach. Noticeable differences to this                   as much of everything, we could.”-F11
approach were found in the approaches taken by
project managers who discussed managing IT                     While another project manager voiced:
projects     that    were     rated    as   highly
innovative/radical.                                                 …thinking-outside of the box was
                                                                    needed. We couldn’t take things on head-
3.2.1. A structured IT project management                           on, given the large number of technical
approach. At its highest, most abstract level, the                  issues presented by the project.-F3
approach for managing the 40 non-radical IT
projects can be described with the simple model                    As noted, the eight projects occurred in eight
shown in Figure 1 which lays out a typical project             entirely different firms with eight different IT
management life cycle [11]. Each project manager               project managers. Detailed analysis of these eight
accomplished this cycle using their own extensive              projects indicates that none of the key
collection of standardized methods and tools. The              characteristics such as specifications, technologies,
nine projects identified as radical were recognized            or solutions shared anything in common except for
early on to be profoundly unlike anything the                  their level of radicalness. Interestingly, however,
project manager(s) or organization(s) had worked               the methodological solutions arrived at
on in the past and required a departure from the               independently by these eight different project
norm.                                                          managers overlapped considerably. In each case,
                                                               the new methodologies included two shared
3.2.2. Managing highly complex IT projects.                    methods not seen in the standard IT project
The nine “highly-innovative or radical”                        process: (1) a dedicated pre-planning phase for
information technology projects are listed in Table            identifying radical innovation points in the project;
2. The nine projects identified carried a high                 and (2) an exploration approach for finding
potential for a major impact on their respective               potential solutions for each of the identified
marketplaces. These IT projects were “radical”                 radical innovation points. While the details
and “frame breaking” [7, 18] and were associated               differed, at a high-level of abstraction we observed
with massive learning barriers to be overcome [18]             convergent evolution where 8 unassociated project
and were dissimilar enough from prior projects                 managers in 8 separate firms who had never
that existing methods simply did not work (similar             worked together identified essentially the same set
in nature to Taleb’s definition of black swan                  of new meta-methods to manage black swan
occurrences).                                                  projects.
    Due to scheduling issues, one of the nine
identified project managers was not able to                    3.2.3. A pre-planning phase. Each of the eight
complete their second panel session, bringing the              complex project management methodologies
total participants in the second panel to eight.               developed included a dedicated period of up-front
Interestingly, none of the project managers in the             time set aside specifically to identify potential
second panel had managed more than a single                    problem-points in the project. As one project
black swan project during their career.                        manager described:
    The eight black swan projects from the second
panel session occurred across a wide span of time
                                                               1
ranging from the late 1980’s to the late 1990’s,                  Quotes are taken directly from interview data. They are
and included: the development of an online                     referenced to Table 1, with the designations indicating which
textbook delivery system; the development of a                 firm and project manager is being referenced (i.e., F1 indicates
                                                               the project manager interviewed from firm 1).

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Proceedings of the 44th Hawaii International Conference on System Sciences - 2011

                                                               Overall, this approach allowed the project
   We identified a number of challenges that                   manager, prior to starting the project, a chance to
   we had no blueprints for tackling…no one                    identify and segment the problem points into
   had seen these problems before…we were                      manageable sub-projects where appropriate
   treading new ground.-F5                                     solutions could be explored.

The highly innovative projects studied were                         Even though it sounds like a lot of time,
selected because the project managers recognized                    when I look back now, it helped us plan for
each contained many radical deviations from                         and anticipate a number of these problems.
traditional projects. It was apparent to the project                We could then breakdown a project based
managers from the second panel that there was a                     on the identified issues and have different
need to examine and discuss potential issues prior                  groups start working on them…sometimes in
to laying out a project plan.                                       tandem.-F3

   You need to at least have some idea as to                   3.2.4. Exploring innovation points. The
   how to approach this type of project, so                    identification of the innovation points established
   good upfront work is crucial. Especially                    key problem areas within projects that required
   when it comes to timing and planning out                    novel solutions. The eight project managers
   such a project.-F8                                          treated their innovation points as unique sub-
                                                               projects within the greater project.
By using a pre-planning phase, all eight project
managers in the second panel felt it saved them                     With the technical issues we had never dealt
considerable amounts of time during the execution                   with before, we chunked things down into
of their projects. One project manager illustrated                  more manageable pieces. I looked upon
the importance of identifying and planning for                      them as unique problems that we had to find
problem points by describing a key unanticipated                    solutions for.-F7
project issue that had to be dealt with during
execution.                                                          The only thing that made sense was to go
                                                                    after the problem one piece at a time. It just
   A major issue occurred during the execution                      made things more manageable…not so
   of my project. It was something that we or I                     daunting a task.-F6
   did not foresee and it held us up for almost 3
   months. Once I saw this and knew a similar                      All of the black swan projects approached
   issue would come again at other points in                   their innovation-point sub-projects by isolating
   the project, I was able to plan for them and                them and assigning dedicated project personnel to
   overcame these issues rather quickly.                       explore for potential solutions. While an IT
   Granted we had some prior experience now                    project is typically planned and executed in
   but I’m sure if we had anticipated and                      sequence, the black swan projects began
   planned ahead I could have done things                      execution of their innovation-point sub-projects as
   faster…probably 5 times faster.-F4                          soon as possible (or as resources permitted). The
                                                               primary reason given for this was the uncertainty
The second panel project managers felt that a                  surrounding the time needed to resolve a
significant number of problem points were                      particular innovation point.
identified the pre-planning sessions. The time
devoted to this exercise could be fairly lengthy.                   Since we couldn’t accurately come up with
The average time spent on the eight projects was                    time estimates with the more difficult
3.1 months, with ranges from 3 to 15 weeks in                       portions of the project, such as figuring out
length.                                                             how to increase download speeds for people
                                                                    with dial-up modems, we needed to start
   We spent a lot of time to just brainstorm out                    tackling this problem from the get go… -F5
   potential problems. In our case it was about
   3 months of looking at what issues and                          This second differentiating point from the
   technical problems would…or could be                        standard IT project process, focused on a need to
   encountered.-F1                                             explore multiple solutions for radical innovation
                                                               point problems. Each radical innovation point

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Proceedings of the 44th Hawaii International Conference on System Sciences - 2011

required a diversified problem solving approach of             a project. This can be accomplished because the
exploring and evaluating multiple potential                    sub-components of a project have more
solutions. A continuous cycle of execution and                 recognizable requirements and resource planning
exploration ruled out potential dead-ends until a              can be estimated for each at the beginning of the
viable solution could be utilized.                             project. This was simply not the case for the eight
   An interesting part of this process was the                 black swan projects.
approach taken in attempting to find viable
solutions for the innovation-points. Instead of a
typical problem solving approach, where one has a                  With the black swan projects, a fixed road-map
problem and attempts to solve this problem, two of             for the entire project could not be planned out due
the project managers described approaches that                 to the numerous radical innovation points that
looked for similar problems or a similar series of             would be encountered. As described by one
problems as a way to find solutions that could be              subject: since a large portion of these radical
modified to work for their problem(s) in question.             projects dealt with new or unexplored
                                                               technologies, the exploration of multiple-paths
   The strategy a number of my sub-team                        was needed in order to arrive at a potential
   managers utilized was finding similar                       solution.
   problems to the problem they were assigned.
   In some cases they were able to modify                           We were constantly looking at different
   solutions from these similar technical issues                    solutions all the time. We weren’t sure what
   and apply them to their sub-project. – F3                        would work so multiple teams always
                                                                    worked towards a solution on a specific
   We tried to keep it simple, since we really                      issue.-F6
   didn’t have time to re-invent the wheel.
   Looking for potential-solutions from similar                   This exploration process went hand-in-hand
   problems that could be modified for what we                 with the execution of the project. As less
   were doing was the approach we took                         promising paths were eliminated and more
   whenever possible.-F2                                       promising solutions were pursued, the other parts
                                                               of the project (both related and unrelated) would
    While segmentation in general appears                      be re-scoped and re-planned as necessary, which
consistent with traditional IT planning (as would              led to a constantly evolving scope-execution-
be seen in a work-breakdown-schedule [3, 11]),                 exploration-change cycle.
there are three important differences. First,
traditional planning does not identify sub-                         We needed to communicate constantly and
components of a project based on degree of                          make sure everyone was on the same page.
innovation.                                                         Once a potential solution [was] decided
                                                                    upon, it could impact others on the
   We used this time to hash out the problems                       project…so we made sure everyone was in
   we knew would appear during the project.                         the loop. And, this was a constant process
   I’m talking about issues we hadn’t dealt                         that never ended, well not until the project
   with before, but that we could anticipate                        was done.-F7
   given the unique nature of this project.-F8
                                                                  The frequent changes encountered on the black
Second, traditional methods do not set aside                   swans required a project manager who could adapt
significant time for exploration of multiple                   quickly and adjust the project plan appropriately.
solutions to fulfill the requirements for completing           Once a solution was adopted, the project manager
sub-components.                                                needed to ascertain the impact this adoption would
                                                               have on other parts (innovation-points) of the
   Even though we spent what might seem a lot                  project. They had to understand the linkages
   of upfront prep time, in our case five weeks,               among the various parts of a radical project in
   we needed it to start looking at the true                   order to be flexible and nimble enough to make
   scope of this project.-F7                                   the appropriate adjustments to any part of the
                                                               project.
Finally, traditional projects allow for development
of a work-breakdown-schedule at the beginning of

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Proceedings of the 44th Hawaii International Conference on System Sciences - 2011

    …as one approach was adopted over others, I                black swans, we were able to find the development
   had to know how to adjust other related areas               of new project management techniques within
   in the project, … sometimes that meant                      these atypical projects. These techniques (careful
   dropping certain approaches and starting                    and elongated up-front planning, exploration of
   down a new set of paths.-F6                                 identified     innovation-points,      and    proper
                                                               integration of innovation point sub-projects),
At times, the need to adjust could also mean                   though developed out of necessity, helped
changing an adopted innovation-point solution.                 facilitate the unique management challenges
                                                               encountered on these highly-innovative projects.
   If we chose path C to solve one problem, but
                                                                   The highly innovative black swan projects all
   it caused problems with some other parts of
                                                               took an elongated period of time to begin initial
   the project down the line, we may have to go
                                                               preparation and scoping of the overall project. The
   back and say…let’s use path B, even though
                                                               average of 3.1 months of prep time highlights the
   path C might be the optimal solution on a
                                                               importance of the preplanning stage. While some
   stand-alone basis, path B was the optimal
                                                               project managers interviewed initially felt this
   project solution since it would allow us to
                                                               time taken was particularly lengthy and
   move other parts [innovation-points] of the
                                                               unconventional, by the execution stage of the
   project along.-F6
                                                               projects they all felt the time spent upfront had
                                                               saved them from potentially lengthy setbacks. In
Whatever the situation, adjusting and adapting to
                                                               particular, the identification of innovation-points
changes appropriately was paramount for the
                                                               (problem areas within the project that were
continual progression and advancement of black
                                                               radically different from prior experiences) was a
swan projects. In a particular black swan project,
                                                               key output of this preplanning stage.
the innovation-points were labeled as discovery
                                                                   Once the innovation points were identified, the
pages and were usually examined and ranked for
                                                               project managers had to devise a method to
their viability in achieving the desired technical
                                                               approach and tackle these unique problems.
outcome before attempting to integrate them to the
                                                               Multiple potential solutions to the innovation-
core IT project.
                                                               points were needed. This led to a need to test out
    ...we [created] discovery pages which were                 the solutions and determine their ramifications on
   rapid durations through technical issues. We                all aspects of the project (including other
   tested as much as possible, for potential                   innovation-points within the project). Once a
   problems in the project, before integrating                 solution or path was chosen from a series of
   them into the actual project.-F8                            multiple possibilities, project managers had to
                                                               understand the ramifications of this decision.
   An iterative cycle of exploration via these                 Since the choice of a particular solution at an
mini-technical projects and integration with the               innovation point could limit or even point toward
core project was utilized until the main project was           other possibilities in the project, project managers
completed or terminated. As another project                    had to be cognizant of this fact and appropriately
manager stated:                                                adjust the execution of other innovation points in a
   A radical or high innovation project is                     project. As a result, a systemic view had to be
   basically a series of discoveries that are                  taken by the project managers on black swan
   required to complete the whole.-F1                          projects and roadmaps for any and all types of
                                                               innovation points needed to be fluid and prepared
Due to the multiple-exploratory paths that these               with change in mind. To do otherwise risked
projects required, the ability and willingness to              implementing solutions that needed to be modified
explore along with the ability for rapid                       or replaced entirely to the detriment of the overall
adaptability were essential for success.                       project. Project managers discussed the need to
                                                               utilize the appropriate project-level solution as
4. Discussion, follow-up and                                   opposed to the most efficient solution for a
contributions                                                  particular innovation point. While a particular
                                                               solution might be the most efficient for a particular
4.1. Main findings                                             innovation-point, it did not necessarily work for
                                                               the project as a whole (possibly disrupting or not
   While most IT projects by definition are not

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Proceedings of the 44th Hawaii International Conference on System Sciences - 2011

integrating appropriately other phases of the                  degrees of complexity and ambiguity. While all
project).                                                      three had not worked with a prototyping
    Variations of these techniques we employed by              methodology in their prior experiences, they all
all eight black swan projects we studied. It is                felt creating a ‘prototype’ or ‘mockup’ would help
interesting to note that these techniques were                 with integration of the innovation-point back into
developed in isolation of each other within                    the main project. All three indicated that these
separate firms.                                                prototypes were helpful but insufficient for
                                                               addressing the problems caused by the black
4.2. Follow-up to main findings
                                                               swans. It was the development and utilization of
    Up till this point, discussion of managing black           the techniques described in the research findings
swan projects has focused entirely on radical                  that allowed them to effectively deal with their
innovation points. By no means were black swan                 respective innovation points.
projects comprised exclusively of radical                           These follow-up interviews appear to give
innovation points. Several components in each of               some grounded validity to the use of the black
the black swan projects were incrementally                     swan management techniques uncovered in this
innovative or non-innovative in nature. For these              study. Each project manager could see the merit of
sub-components, traditional project management                 having a preliminary period of innovation point
techniques could apply and were utilized within all            identification process, especially on large IT
eight “black swan” efforts.                                    efforts. Likewise, seventeen of the project
    Accordingly, the project managers interviewed              managers saw the value in isolating an innovation
described a dual-level process for the planning and            point for development and eventual integration
execution of a black swan project. Where possible,             into the main project.
the project managers retained the standard IT                      The preplanning stage of 3.2 months that we
project process [refer to Figure 1] for any                    saw in the eight black swan projects would surely
incremental innovation points identified. This                 be excessive in more traditional projects with
integrated management style seemed to be                       fewer radical innovation points. However, our
adaptable to other IT projects that held some                  sampled project managers unanimously agreed
degree of innovation. We did an initial follow-up              that some period of classifying radical innovation
on this conjecture to see the viability of such an             points would be valuable. Where an innovation
idea.                                                          point was deemed to be incrementally innovative,
    Follow up interviews with twenty-five of the               a standard IT project process seemed appropriate
original project managers from the first panel were            to the project managers, while innovation points
conducted. Seventeen of these project managers                 deemed to be radical were seen as areas in a
had indicated no prior experience in managing a                project that required a black swan approach where
black swan type project. Their responses strongly              appropriate resources and planning needed to be
suggested they could see the utility of                        applied.
implementing some of the techniques developed
on the black swan efforts on large and complex IT              4.3. Contributions
projects. In particular, the idea of identifying
potential innovation-points was deemed a viable                    Our examination of projects that focused on the
addition to the current project management                     development of new IT product lines or new IT
processes. All twenty-one project managers                     technologies could not be adequately managed by
recalled managing at least one complex IT project              a traditional IT PMI methodology. These findings
that held multiple highly-innovative points within             provide contributions to both practice and
the makeup of their respective projects. These                 research. For practitioners and researchers alike,
innovation points had not been identified in                   future models and methods need to be expanded to
advance and ended up being the project bottle-                 take deviations from standard methods into
necks on several of these projects, causing                    consideration. First, because so many projects are
significant trouble with quality, cost, and time.              known to fail, both need to look outside of what is
    During these follow-up interviews, three of the            standard practice or conventional wisdom to
eight project managers from the second panel                   identify how we can lower IT implementation
recalled developing an early prototyping method                failures to a more acceptable level. Second, even
for their black swan projects. These prototypes                in a small sample of 35 project managers, a full 9
were built for certain innovation points, in                   (26%!) had experienced a black swan project and
particular the points deemed to contain high                   needed to abandon their traditional ways of work.

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Proceedings of the 44th Hawaii International Conference on System Sciences - 2011

So it is not so much that these projects are a rarity          References
to project managers over the course of their
careers as they are a rarity to IT projects. As a              [1] Gartner, “Gartner Says Worldwide IT Spending On
result, it seems they were occurring among 1/4th of            Pace to Surpass $3.4 Trillion in 2008,”Press Release,
the sampled project managers but none were                     August 18, 2008.
aware they were having a common experience or
coming up with a common set of solutions. This                 [2] Standish. CHAOS Report. 1994.
research project eliminates that lack of shared                [3] Keil, M., Cule, P.E., Lyytinen, K., and Schmidt,
knowledge and begins an important new area for                 R.C. A Framework for Identifying Software Project
investigation for researchers and practitioners.               Risks. Communications of the ACM, 41, 11 (1998),
    The rarity of black swan IT projects does not              pp.76-83.
necessarily mean the techniques employed to
manage such highly-innovative efforts need be                  [4] Lambe, C.J, and Spekman, R.E., “Alliances,
confined to these unique cases. Instead, the                   External Technology Acquisition, and Discontinuous
application of black swan techniques seems                     Technological Change,” Journal of Product Innovation
applicable to a range of large and complex IT                  Management, 14, 1997, pp.102-116.
projects. We believe that project managers need to             [5] Lyytinen, K. and Rose, G. “Information system
begin to see the subset of black swans within all              development agility as organizational learning”, EJIS,
their IT projects. Based on feedback from our                  15(2), 2006, pp.557-595.
project managers, all projects of medium to large
scope potentially contain radically innovative sub-            [6] Sauer, C., Gemino, A., and Reich, B.H. The Impact
project points. By applying the black swan                     of Size and Volatility on IT Project Performance.
techniques surfaced in this study, these innovation            Communications of the ACM, 50, 11, 2007, p79-84.
points can be spotted early and these potential
bottlenecks will no longer be unpleasant surprises             [7] Taleb, N.N. Black Swans: The Impact of Highly
                                                               Improbable. Random House, 2007.
that cause unnecessary delay or require heroics to
overcome.                                                      [9] Drummond, H. “Is Escalation Always Irrational”,
    Current project management practices, notably              Organizational Studies, 19, 1998, pp.911-929.
from the best practices espoused by the governing
body that oversees the certification of project                [10] Project Management Institute (PMI). PMI Today,
management professions, PMI (the Project                       December 2008.
Management Institute), do not address or account
for the existence of black swan projects or the                [11] Fuller, M.A., Valacich, J.S., and George, J.F.
existence of black swans within projects. Based on             Information Systems Project Management, Prentice
                                                               Hall, NJ, 2008.
the results of this study, we believe the adaption of
black swan project techniques can be effectively               [12] Project Management Institute, A Guide to the
integrated. In particular, project managers should             Project Management Body of Knowledge: (PMBOK
be: (1) setting aside a period of time up front to             Guide) 4th Edition, PM Institute, 2008.
identify where ambiguous choke points
(innovation-points) are; and (2) preparing                     [13] Cooper, D., Grey, S., Raymond, G. & Walker, P.
appropriate slack at the choke-points to either                Managing Risk on Large Projects and Complex
increase resources or modify subsequent steps to               Procurements. John Wiley & Sons, Hoboken, NJ, 2005.
take into account the new realities of what time,
                                                               [14] Fichman, R.G., and Kemerer, C.F. "The
cost, and resources are available. The PMI                     assimilation of software process innovations: An
certified project managers interviewed for this                organizational learning perspective," Management
study have confirmed that such practices do not                Science (43:10), October 1997, pp 1345-1363.
currently exist in a codified form within PMI. The
potential adoption of such practices is novel and              [15] Iacovou, C.L.; Nakatsu, R. A Risk Profile of
adds value to both practice and future research.               Offshore- Outsourced Development Projects.
Further explorations can help determine its                    Communications of the ACM, 51, 6, (2008), p89-94.
viability as a process for not only IT project
management but it’s feasibility as a practical                 [16] Lyytinen, K. and Rose, G. The Disruptive Nature
                                                               of Information Technology Innovations: The Case of
approach towards managing large-scale, complex                 Internet Computing in Systems Development
projects of all types.                                         Organizations. MIS Quarterly, 27, 4(2003), 557-595.

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Proceedings of the 44th Hawaii International Conference on System Sciences - 2011

[17] Schmidt, R.C. Managing Delphi surveys using                                    [19] Bartels, A.H.”Global IT Spending Forecast 2006-
nonparametric statistical techniques. Decision Sciences,                            2007,” Forrester Research. 2006.
28, 3(Summer 1997), 763-774.
                                                                                    [20] Peters, T. The Circle of Innovation. Alfred A.
                                                                                    Knopf, New York 1997.
[18] Glass, R.L. Managing for Innovation.
Communications of the ACM, 51(3), 2008, pp.17-18.

Figures & Tables
                                     Figure 1. Standard IT project management process
                                        (Derived from the PMI project process model)

                            Initiation                 Planning                      Execution                    Project
                              MGT                       / Scope                        MGT                       Resolution

                                                                       Change
                                                                        MGT

                              Table 1. Demographics of sites & subjects with innovative IT project
                                                         experience

                                                                                                           # Years PM        Project
                       Firm                    Industry                           Subject Titles           Experience        Rating
                       F1      Software                                       Program Manager                   10+             4
                       F2      Oil & Gas                                       Project Manager                  17+             4
                       F3      Diversified Computer Systems                   Program Manager                   15+             4
                       F4      Financial Services                             Program Manager                   15+             5
                       F5      Semi-conductor                                 Program Manager                   25+             4
                       F6      Consulting                                      Project Manager                  20+             5
                       F7      Communications                                  Project Manager                  15+             5
                       F8      Pub lishing                                     Project Manager                  32+             5
                       F9      Internet, Web -Based                            Project Manager                  10+             4

                                               Table 2. Description of radical / innovative projects
                                                                                                                                             1
             Subject                                 IT Project Innovation Descriptions                                      Innovation Rating
                       Develop on-site gas-pump credit card transaction processing IT infrastructure during mid-
                                                                                                                                       4
               F1      90's.
                       Design and implemenation of an Intranet interface for all areas of the company during the
                                                                                                                                       4
               F2      early 90's
                       Developed an advanced imaging system for paperless electronic processing of checks in
                                                                                                                                       5
               F3      early 90's
                       "Dobson Project": dealing with increasing processing speeds and memory swapping
                                                                                                                                       4
               F4      capabilities

                       Developing an integrated paperless check-processing system in late 90's.                                        4
               F5
                       Advanced leading edge enterprise level applications (i.e. CORBA) for Banks in early to mid
                                                                                                                                       5
               F6      90's

                       Develop a multi-media Internet based on demand system for films and vidoes in mid-90's                          5
               F7

                       Developing an Internet-based Textbook delivery system in mid-80's                                               5
               F8

                       Web-based search engine development in mid 90's                                                                 4
               F9
         1
          Subject assessment of project. Scaled from 1 (no innovation involved) to 5 (completely innovative on all fronts)

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