Malaysian Biodiversity : From Traditional Use to Innovative & Halal Cosmetic Applications - LogoType

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Malaysian Biodiversity : From Traditional Use to Innovative & Halal Cosmetic Applications - LogoType
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Malaysian Biodiversity :
From Traditional Use to
Innovative & Halal Cosmetic
Applications
Malaysian Biodiversity : From Traditional Use to Innovative & Halal Cosmetic Applications - LogoType
Cosmetic Ecosystem
  RAW
                   PLANTS &               ACTIVE
MATERIALS          CHEMICAL            INGREDIENTS
                                                                   SPECIALITY                  CONSUMER PRODUCTS

  PROCESS         Plantation &                                      Research &             Mixing and Blending, Packing,
                                      Plant Extraction
TECHNOLOGY          Refinery                                       Development                       Branding
                 Aromatic flowers,
                                     Fatty acid, Methanol,      Essential Oils, Vitamin,
                 woods, minerals                                                               Natural & Organic Products
PRODUCTS         Petrochemical /
                                       Bioactive Extract        Antioxidant Aroma-Che
                                                                                                Chemical-based Products
                                       (phytochemicals)          micals, Ethyl Alcohol
                   Oleochemical

  MAJOR
 PLAYERS

  SUPPORTING                Machinery & Engineering          Inspection, Verification,
                                                                                                 Accreditation Bodies
INFRASTRUCTURE                     Support                    Testing & Certification

                         Logistics      Research Institutes /                Industry Groups           Education &
                                            Universities                  - FMM-MCTIG, CFTA              Training
ENABLERS
Malaysian Biodiversity : From Traditional Use to Innovative & Halal Cosmetic Applications - LogoType
RAW MATERIALS                                                     R&D/EXTRACTION FACILITIES
              National Key Economic Area
  18 High Value Herbal Ingredients selected under EPP 1

                            TOP 5

  Eurycoma longifolia (Tongkat Ali)   Labisia pumila (Kacip Fatimah)

                                                                       Supercritical Fluid Extraction   Spray Dryer for Herbal Extracts

Orthosiphon stamineus Andrographis paniculata    Phyllanthus niruri
    (Misai Kucing)       (Hempedu bumi)           (Dukung Anak)
Malaysian Biodiversity : From Traditional Use to Innovative & Halal Cosmetic Applications - LogoType
MANUFACTURERS
  OEM/ Contract              EXCIPIENTS

        247
   Cosmetic GMP
Manufacturing Facilities

                           INDUSTRY SUPPORT
                            Government Agencies
                            & Industry Association
Malaysian Biodiversity : From Traditional Use to Innovative & Halal Cosmetic Applications - LogoType
Malaysian Cosmetopoeia Focus
The 18 Focus Herbs   The traditional way of Malay Medicine
                     using national herbs

                        Malaysia as the Halal distribution hub
Malaysian Biodiversity : From Traditional Use to Innovative & Halal Cosmetic Applications - LogoType
Malaysian Cosmetic Cluster
          Intercosmetic Asia Pacific
Ginger extract, Seaweed extract which provide the skin caring property. We can offer
the halal raw material or supply the halal finished product.

           Orchid Life
Orchid Life’s SKF3™ and SKF7™ are standardized extracts of Kacip Fatimah (Labisia
pumila) produced utilizing their proprietary botanical extraction methods. The Mala
ys have used Labisia pumila as a traditional medicine for over 400 years for multiple trea
tments

         Natural Wellness
Award winning speciality healthcare company with a focus in Private Labelling of natural
supplements, nutraceuticals, OTC, pharmaceuticals and personal care products
complying with comprehensive international quality standards, certifications and
accreditations, innovative and Shariah compliant. Tongkat Ali, Dukung Anak, Misai kuci
ng, Roselle
Malaysian Biodiversity : From Traditional Use to Innovative & Halal Cosmetic Applications - LogoType
Halal Market
   •   The global halal market is expected to grow from US$45.3 billion in 2016 to over
       US$58.3 billion by 2022.

   •   Halal cosmetics industry is expected to grow 6% y-o-y in the same period to reach
       US$82 billion by 2022
Malaysian Biodiversity : From Traditional Use to Innovative & Halal Cosmetic Applications - LogoType
What is Halal? + Halalan Toyyiban
                      Does not
                      intoxicate           Does not
                                        contain najis/
                                          impurities
      Not prepared,
      processed or
       stored, with
        non halal
                                                Does not have any
        materials
                                                      human
                                                 parts not allowed
                                                by Shariah&Fatwa
           No parts of
              animal
          prohibited by
          Shariah law/
                                       Not
         not slaughtered           poisonous/
          according to             hazardous
              Sharia
Malaysian Biodiversity : From Traditional Use to Innovative & Halal Cosmetic Applications - LogoType
Halal Ecosystem
Malaysia’s Halal ecosystem – various halal sectors co-exist and supported by proper
certification system, infrastructure and human capital development program
  •   Advisory centre                                                                    • Halal food & beverages
  •   Data warehouse                                                                     • Halal pharmaceutical
  •   Knowledge dissemination tools               Reference         Production           • Halal cosmetics, toiletries & personal
  •   Business and market intelligence             Centre                                  care
                                                                    & Services           • Halal Ingredients
                                                                                         • Halal services (logistic, banking, ta
                                                                                           kaful, healthcare, F&B & tourism)
                                                         Halal
                                                      Halal     as new
                                                            as the  the new
                                                                        source
 •    Halal Talent Development Program                                                     •   Halal Industrial Parks
 •    Halal Knowledge Workers                             source  of  econo
                                                       of economic growth                  •   Halal R&D – testing lab
 •    Halal Executives & Auditors           Human           mic growth       Infrastructure•   Traceability system
 •    Syllabus in universities & colleges   Capital                                        •   Standard & certification

                                                           Government
                                                             Support
Malaysian Biodiversity : From Traditional Use to Innovative & Halal Cosmetic Applications - LogoType
HALAL PARKS IN MALAYSIA

   15

                          10
Malaysia - Gateway to Muslim markets

                                                                       Potential products:

                                                                       • Food and Beverage
      Europe                                 Asia                      • Cosmetic and Personal
                                                                         Care
 750 million Muslim population   1.4 billion Muslim population
                                                                       • Pharmaceutical
   High purchasing power
                                                                         (especially vaccines),
                                                                         nutraceutical and over
                                                                         the counter (OTC)
                                                                         products
                                                                       • Halal ingredients

                                    Malaysia
Taking advantage on
                                                     South East Asia
 Malaysia being the
                                                 250 million Muslim population
 first mover in halal
Investments and Trade
        Approved Investment from 2010- 2017

                                                                 Trade of Cosmetic & Toiletries 2015- June 2018
                                                                 RM million
                                                                3 500,0

         22                USD179.8 mill.               1,330   3 000,0

                                                                2 500,0
Source: MIDA
                                                                2 000,0
                                                                                                                  Export
  Malaysia’s Total Import by Country in 2017                    1 500,0                                           Import
                                                THAILAND
                                                                1 000,0
               3,0 2,8   12,7                   CHINA
         4,0
                                                FRANCE           500,0
   4,6
                                                USA                 0,0
 6,4                                                                      2015   2016    2017   Jan - June
                                  12,6          KOREA                                             2018
                                                JAPAN
  9,3                                                                                           Source: MATRADE
                                                SINGAPORE
                                       France
               10,5                             INDONESIA
                                12,2            TAIWAN
                                                INDIA
Investments and Regulations
                                                            Among major companies operating in Malaysia
                                 236
                              Cosmetic                          MNC
                             Companies

       As at December 2017, NPRA had received
 172,277 notifications of cosmetic products in Malaysia
                                                  172,277

                                                                Local

       69,925    78,465     85,018      69,955

     2013       2014      2015       2016        2017

  Source: National Pharmaceutical Regulatory Agency
Incentives and Policies

       Equity Ownership                                  Repatriation of Income         Employment of Expatriates
       Foreigners are allowed to hold                    Freedom to repatriate          •  Key posts (posts that are
       100% equity ownership in the                      capital, interest, dividends      permanently filled by foreigners)
       manufacturing and selected                        and profits. No restrictions   •  Term posts (posts that are filled
       services sectors                                                                    by foreigners for a period of 1-5
                                                                                           years)

Intellectual Property Protection
Malaysia’s IP laws are in conformance                           Business Friendly Policies
with international standards                                    Investment Guarantee Agreements (IGAs)
- Member of the World Intellectual Property Protection                Malaysia has signed IGAs with more than 60
  Organisation (WIPO)                                                 countries
- Signatory of the Paris Convention and Berne Conventio
  n which govern IP rights
- Signatory of the Agreement on Trade-Related Aspects of
  IP Rights (TRIPS) under the WTO
Incentives through Halal Parks
                                                  Halal Park Players
Halal Park Operators
                                                  i.     Investment Tax Allowance of 100% of qualify
                                                         ing capital expenditure within a period of 10
i.    Pioneer Status with income tax exempt              years. This allowance can be set off against
      ion of 100% of the statutory income for            100% of statutory income in each year of as
      a period of 10 years                               sessment

      or                                                 or

ii.   Investment Tax Allowance of 100% of q       ii.    Income tax exemption on export sales for a peri
                                                         od of 5 years.
      ualifying capital expenditure within a pe
      riod of 5 years.                            iii.    4 eligible sectors :
                                                         •     Specialty Processed Food
                                                         •     Pharmaceuticals, cosmetics and personal
                                                              care products
                                                         •     Livestock and Meat Product
                                                         •     Halal Ingredients
About MIDA
First point of contact for investors
                                       EVALUATION

                                       FACILITATION

                                        PROMOTION

                                        PLANNING
MALAYSIA IS CONNECTED TO THE WORLD THROUGH FTA’s

     MALAYSIA IS THE STRATEGIC GATEWAY TO KEY MARKETS LEVERAGING ON FTAs

• Market size: 2.7 billion people
• Tariff reduction and elimination: 2016

                                                                                   Malaysia

Malaysia has implemented 13 FTAs:                     BILATERAL
                      ASEAN               1.   Japan (2005)
1.   ASEAN Free Trade Area (1992)         2.   Pakistan (2007)      Malaysia is still negotiating Regional
2.   ASEAN-China (2004)                   3.   New Zealand (2009)   Comprehensive Economic Partnership
3.   ASEAN-Korea (2006)                   4.   Chile (2010)         (RCEP), Malaysia-EU, Malaysia-EFTA
4.   ASEAN-Japan (2008)                   5.   India (2011)         and ASEAN-Hong Kong.
5.   ASEAN-India (2009)                   6.   Australia (2012)
6.   ASEAN-Australia-New Zealand (2009)   7.   Turkey (1.8.2015)
Malaysia As A Hub For ASEAN
    7th Largest economy
    (4th by 2050)
    Population 628 million (2015)
    Youth 60%

     GDP $2.43 trillion
     GDP Growth: 4.5% (2016)
                    4.7% (2017)
     Per capita $3,867 (2015)
     Total FDI $120.0 billion (2015)
     Intra ASEAN $22.2 billion (18.4%)     ASEAN Dialogue Partners:
                                           • Australia  • Korea
     Total Trade $2.58 trillion (2015)     • Canada     • New Zealand
     Intra ASEAN 24 %                      • China      • EU
     Tourist Arrivals 108 million (2015)   • India      • Russia
     Intra ASEAN 46 million                • Japan      • USA
Well Developed
                             Well Developed                     Liberal  Investment
   Political and
     Political and                             Pro
                                                ProBusiness
                                                    Business       Liberal Investment
                           Infrastructure/
                             Infrastructure/
 Economic
  Economic Stability
              Stability                        Government
                                                 Government    Policies/ Environment
                                                                Policies/ Environment
                            Connectivity
                              Connectivity

Trainable and Educated    50 years Strong        Quality         Stable Banking
     Labour Force          Industry Base                            System
                                                 of Life
Contact Us

             Email : investmalaysia@mida.gov.my

              URL : www.mida.gov.my

              URL : https://www.instagram.com/officialmida

              URL : https://www.facebook.com/OfficialMIDA

              URL : https://twitter.com/OfficialMIDA

              URL : https://www.youtube.com/officialmida
Terima
Kasih
Natural Wellness
Natural Wellness is an award winning speciality healthcare compan
y with a focus in Private Labelling of natural supplements, nutrac
euticals, OTC, pharmaceuticals and personal care products co
mplying with comprehensive international quality standards, c
ertifications and accreditations. Innovative and Shariah compliant, w
e develop and commercialise an extensive portfolio of diversified hi
gh quality scientifically backed halal products for leading brands glo
bally with the mission to ‘Make people health, naturally’.

Our take on their natural products is one that originates from nature,
backed by science. With currently there are more than 200 products
under Natural Wellness’ portfolio and at least another 100 new prod
ucts are “in the pipeline”, primarily available to business customers l
ike Amway, VitaHealth, Blackmores, Nixoderm, Pureen and others.
Natural Wellness products can be found in the MENA, ASEAN and
Australian markets under our clients’ well loved brands.
SAMA SAMA SPA
Sama Sama Spa is a Social Enterprise headqu
artered in Bukit Jelutong area in Selangor, Mala
ysia aims to empower underprivileged young w
omen. We are also unique because we are a la
dies only spa that is shariah compliant. We offer
a choice to the discerning muslim woman to pa
mper themselves with our full range of services
and offer to them to the largest collection of wu
dhu-friendly, water-permeable nail polishes.

We offer spa services and also spa products for
consumers and other spa businesses.
POLISHED by Sama Sama
Developed to offer discerning customers a healthier opt
ion that would also widen the option for muslim women
to express themselves, POLISHED by Sama Sama is
a range of quality nail polish that is water permeable, br
eathable & toxic free. Our products are a healthier opti
on of nail polish for women to express themselves in ev
ery shade they can imagine.

Vegan friendly
Cruelty free
Toxic free
10-free
Infused with Olive Oil
Free of animal derivatives
Breathable formula
Water permeable
Wudhu friendly
Shariah compliant nail polish
Sama
       Sama
        Spa

HALAL CERTIFICA
     TION
Issued by International H
alal Integrity Alliance Ltd (
         LG05848)
Leading Malaysian Innovator of Natural-Based Products & Technologies.

ORCHID LIFE is an innovative producer and marketer of highly functional medicinal herbs of Mala
ysian origin . Orchid Life’s mission is to produce sustainable and novel botanical ingredients for th
e Nutraceuticals & Cosmeceutical markets. As a megadiverse country, there are more than 2000 t
ropical plant species in Malaysia that have medicinal and aromatic qualities.

Orchid Life’s SKF3™ and SKF7™ are standardized extracts of Kacip Fatimah (Labisia pumila) pr
oduced utilizing their proprietary botanical extraction methods. The Malays have used Labisia pu
mila as a traditional medicine for over 400 years for multiple treatments.

SKF3™ is a water soluble, high in antioxidants standardised herbal extract that can be part of cos
meceutical and skincare formulas for anti-ageing, photoprotection and collagen synthesis enhanc
ement. SKF7™ is a clinically tested standardised active ingredient with high content of polyphenol
s and flavonoids that has passed regulatory screenings by Malaysian and Singaporean authorities
for marketing and is currently undergoing USFDA’s GRAS/NDIN, EFSA (European Food Safety A
uthority) Novel Food approval for dietary supplements.

Orchid Life is scaling up in Asia and moving into the US and EU with a diversified ingredient & pro
duct pipeline. Orchid Life is committed to scientific research and tests of global standard and conti
nuously developing innovations that make things that matter, better.
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