Diamond Rating s - AAA Publishing Tourism Information Development 1000 AAA Drive Heathrow, FL 32746-5063
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L o d g i n g
R e q u i r e m e n t s
& D i a m o n d R a t i n g
G u i d e l i n e s
AAA Publishing
Tourism Information
Development
1000 AAA Drive
Heathrow, FL
32746-5063
G u e s t ro o m
ONE DIAMOND TWO DIAMOND THREE DIAMOND FOUR DIAMOND FIVE DIAMOND
Furnishings Basic functional décor with limited Good, comfortable décor with evidence of Furniture, fixtures, equipment, and décor Upscale, decorative, well-appointed, Outstanding elegance and appeal with
and Décor coordination of furniture, fixtures, and increased coordination of furniture, are well-coordinated, well-fitted, attractive, keeping with the theme of the property; unique style, displaying luxurious
equipment fixtures, and equipment that reflect and offer an enhanced degree of comfort high degree of comfort, featuring furnishings and artistic elements;
current industry trends professionally fitted coverings additional furnishings such as end tables,
coffee, or occasional tables are common
Free Floor Sufficient space to allow guests freedom Good-size rooms with limited seating area Very good-size, well-proportioned rooms 3 plus: Obvious degree of 4 plus: Allowing generous ease of
Space of movement throughout the guestroom with comfortable seating area spaciousness allowing increased ease of movement, comfort, and relaxation for
with no restrictions movement for guests guests
Wall Coverings Basic quality of simple design Walls are plasterboard or vinyl coverings; Walls are painted, stuccoed, or have vinyl Walls have excellent quality wall covings Walls have outstanding quality, decorative
rubber or vinyl baseboard floor coving wall coverings with carpeted or wood or treatments with ceiling trim or wall coverings or treatments with ceiling
baseboard floor coving decorative border and wood baseboard trim or decorative border and wood
coving baseboard coving
Wall Hangings Posters or commercial artwork with wood Good quality framed artwork Very good quality matted and framed Upscale, matted, and framed artwork Sophisticated prints or lithographs with
or metal frames artwork enhanced matting and frames
Floor Coverings Basic quality of simple design Good quality floor coverings coordinated Very good quality carpet, wood or tile Excellent quality carpet, wood, marble, Outstanding quality of carpet with
with the overall décor floors with area rugs accenting the overall granite, or other high-end stone floors distinctive design pattern; highly polished
décor with unique area rugs wood, marble, granite, or other high-end
stone floors with elegant area rugs
Window Basic drapes, blinds, or shades Good quality; semi- or full blackout drapes Very good quality blackout drapes; 3 plus: Excellent quality with sheers 4 plus: Outstanding quality and design
Coverings enhanced shades or blinds with side and valance
drapes
Bedding Adequate quality mattress and box 1 plus: Good quality and comfort 2 plus: Very good quality and comfort 3 plus: Excellent quality with obvious 4 plus: Outstanding quality and comfort
springs comfort enhancements
Various style bedspreads and bed linens Good quality bed linens, including semi- Very good quality bed linens, including Excellent quality bed linens, including Outstanding quality bed linens, including
quilted, cotton/poly bedspreads filled and quilted bedspreads quilted bedspreads, comforters with dust plush, quilted bedspreads, comforters
ruffles, duvets, or similar enhancements; with dust ruffles, duvets, or similar
triple sheeting and choice of pillow fills enhancements; triple sheeting and choice
of pillow fills
Clothes Hanging Open wall-mounted clothes rack Semi-enclosed clothes hanging area with Fully enclosed clothes-hanging space 3 plus: At least eight open-hook wood 4 plus: At least 10 hangers; illuminated
Space detachable wood, plastic, or heavy metal with at least six wood or plastic hangers closet
hangers removable, matching hangers
Clothes Storage Open clothes storage space or drawers Enclosed clothes storage space 2 plus: Ample space for one piece of 3 plus: Sufficient space for two pieces 4 plus: Ample space
Space luggage; folding metal rack or credenza of luggage; upgraded racks or benches
top
Illumination Adequate overall illumination Good overall illumination provided by Very good overall illumination provided by 3 plus: Excellent overall illumination; 4 plus: Outstanding level of illumination
three well-positioned sources four or more well-positioned sources free standing fixtures in appropriate providing the highest degree of guest
places comfort
Furniture Basic functional furniture of mixed style Good quality particleboard construction Very good quality construction with Excellent quality furnishings; veneer finish Evidence of custom design and
and construction with laminate finish laminate finish; solid wood trim accents; with solid wood trim accents, laminate workmanship in style of furnishings; solid
SECTION THREE
furnishings are freestanding insets wood or other upscale materials
Seating One chair 1 plus: One additional comfortable 2 plus: Comfortable conversational and 3 plus: Excellent quality, comfort, and 4 plus: Outstanding quality providing an
chair; vinyl or fabric upholstery television viewing arrangement; armchairs variety, such as a loveseat or oversized ultimate degree of guest comfort
have fabric upholstery with padded seats chair with ottoman
Writing Surface Duplex, triplex, or small task table Desk or good-size task table 2 plus: Very good size 3 plus: Large oversized desk 4 plus: Desktop enhancements, such
as desk blotter, pen/pencil set, etc.
Television Wall-mounted, pedestal, or stationary Pedestal or stationary television Television located on credenza top or in Television located in closed armoire Television located in closed armoire
television open armoire
Placement
Ventilation Heat and air conditioning available; 1 plus: Conveniently located through 2 plus: Easily accessible controls; Central system with thermostat control Thermostat control
window-style air-conditioning units wall units temperature controls in each guestroom;
offer guest choice of air conditioning
and heat
20 The Diamond Rating Criteria The Diamond Rating Criteria 21
G u e s t ro o m
Amenities
ONE DIAMOND TWO DIAMOND THREE DIAMOND FOUR DIAMOND FIVE DIAMOND
Touch-tone telephone 1 plus: 2 plus: 3 plus: 4 plus:
Basic styrofoam ice bucket with plastic Television remote control Oversized television with portable full Multiple or cordless telephone Expanded phone features such as pre-
tumblers function remote control programmed dialing keys
Channel directory Two-line telephones
Free and pay-per-view movie channels Fax machine
Data ports available High-speed Internet access
Video games Decorative, insulated ice bucket with lid;
Message light Insulated and padded vinyl ice bucket
selection of glassware
Easily accessible data ports with lid; glass tumblers
Plastic ice bucket
Enhanced clock radio
Long phone cords Enhanced guest-service directory in
Clock
folder CD player with at least one CD selection
Voice messaging
Notepads and pencils
Upgraded stationery Upscale guest-service directory in folder
Insulated, plastic ice bucket with lid
Framed or beveled full-length mirror Umbrella
Clock radios
Full-size iron and ironing board Two robes and two pairs of slippers
Notepads and pens
Additional reading materials such as In-room safe
Guest-service directory
magazines, books, etc.
Utility bags
Minibar
Full-length mirror
Iron and ironing board
Coffee maker and supplies, including
tea bags
Complimentary daily newspaper
SECTION THREE
22 The Diamond Rating Criteria The Diamond Rating Criteria 23
B a t h ro o m s
ONE DIAMOND TWO DIAMOND THREE DIAMOND FOUR DIAMOND FIVE DIAMOND
General Basic functional décor with limited Good décor with evidence of increased Fixtures and décor are well-coordinated, Upscale, decorative, well-appointed, and Outstanding elegance and appeal with
coordination of fixtures coordination of fixtures that reflect current attractive, and offer enhanced style in keeping with the theme of the property; unique style displaying luxurious
industry trends high degree of style; some artwork or wall furnishings and artistic elements
enhancements
Free Floor Relatively compact yet sufficient space for Good-size bathrooms; exterior vanity Very good-size bathrooms; exterior vanity Excellent-size bathrooms affording guests Spacious bathrooms allowing generous
Space unrestricted guest movement areas are positioned in plain view of the areas are positioned in restricted view increased ease of movement and comfort ease of movement, comfort, and
guestroom from the rest of the guestroom relaxation
Wall and Floor Wall and floor coverings are of basic Good quality wall and floor covering, Very good quality, including vinyl or Excellent quality, including ceramic tile, Outstanding quality and design
Coverings quality and simple design including painted or vinyl walls with vinyl, textured walls and ceramic tile flooring, marble, or granite flooring
ceramic, or mosaic floor tiling reflecting industry trends
Fixtures Mixture of tub/shower and shower only 1 plus: Good quality ceramic tile, Tub/shower combinations; very good 3 plus: Excellent quality ceramic tile, 4 plus: Large separate shower stall in
combinations; fiberglass or adequate fiberglass, or acrylic shower walls; good quality fixtures; very good quality ceramic marble or poured acrylic; enhanced addition to the tub; outstanding quality
quality ceramic tile shower walls; quality fixtures tile or poured acrylic; nylon or vinyl faucets and fixtures; decorative double marble or outstanding quality ceramic
adequate quality fixtures shower curtain shower curtain; upgraded shower heads; tile shower walls; outstanding quality
tub- and shower-height soap dishes decorative double shower curtain with
enhancements
Wall-mounted sink with limited additional 1 plus: Good-size laminate or cultured Very good-size poured acrylic, skirted 3 plus: Excellent quality including 4 plus: Separate or semi-separate
shelf space or small skirted vanity; small marble skirted vanity; good-size mirror; vanity; very good-size beveled or framed marble or other high-grade surface; large enclosed commode area
mirror or medicine cabinet fixtures reflect current industry trends mirror framed mirror
Amenities Adequate quality towels on caddies or Good quality towels on bars Very good quality towels on bars or 3 plus: Excellent quality, plush towels; 4 plus: Outstanding quality towels
bars shelves oversized
Two small bars of soap or equivalent Two medium-size bars of soap, or Two large bars of soap, or equivalent; one Five-piece amenity package of excellent 4 plus: Seven-piece amenity package
equivalent; one packet item; simple bottled item; attractively presented; quality with an upscale presentation; of outstanding quality
presentation additional amenities are available at the upscale, decorative soap dish
front desk
Facial tissues Facial tissues in chrome, wall-mounted Facial tissues inset in vanity Facial tissues of excellent quality in Facial tissues in custom-designed
covers decorative container container
Hair dryers and extra amenities available Wall-mounted hair dryer Free-standing hair dryer 4 plus: Scale; illuminated makeup
at the front desk mirror
Night light 3 plus: Bathroom area rug; makeup
mirror; telephone
SECTION THREE
24 The Diamond Rating Criteria The Diamond Rating Criteria 25Four and Five Diamond Service Expectations
Guest Services
FOUR DIAMOND FIVE DIAMOND FOUR DIAMOND FIVE DIAMOND
Reservations Accepted 24 hours, either at property or through 4 plus: Check-in Escort provides a warm and sincere greeting, 4 plus:
a central reservation system Reservationist thanks guest for calling, provides Bell Services using guest’s name Escort takes the initiative in providing information
Phone promptly answered within three rings an introduction, asks for guest’s name Escort is able to provide information about about all facilities
Warm and sincere greeting offered Reservationist addresses guest by name facilities when asked Escort exhibits a sincere desire and compliance
Reservationist offers rate structure, available Reservationist anticipates guest’s needs Escort offers to hang garment bag and place to all guest requests
rooms, facilities, and services luggage on luggage stand or in appropriate area Escort anticipates guest’s needs
Reservationist exhibits competent knowledge of
Reservationist gives choice of smoking or all associated facilities and hours of operation Escort explains features and functions of room Escort addresses guest by name during closing
nonsmoking room, explains if property is a Reservationist exhibits sincerity and polish in Escort offers to fill ice bucket
smoke-free premise complying to all guest requests Escort asks if there are any other ways to be
Reservationist collects registration information Reservationist asks if there are any other ways of service
Reservationist explains deposit and cancellation to be of service Escort offers a warm and sincere closing
policies Property sends written confirmation
Reservationist explains unusual payment options Housekeeping Turndown service available on request (Service 4 plus:
Reservationist reviews reservation request
Services may be requested with 4 diamond only) Full evening housekeeping service is automatic
Operator answers phone promptly within three Operator exhibits a sincere desire and
Reservationist gives confirmation number or rings
contact’s name compliance to all guest requests
Operator provides a warm and sincere greeting, Operator anticipates guest’s needs
Reservationist warmly and sincerely thanks using guest’s name
guest for calling Operator asks if there are any other ways to be
Operator offers a warm and sincere closing of service
Reservationist addresses guest by name during
closing Attendant accommodates requests for time Operator addresses guest by name during closing
of service
Arrival Uniformed attendant promptly opens the car 4 plus: Replaces depleted amenities
Folds back or removes bedspread
door and provides a warm and sincere welcome Attendant makes a proper introduction inquiring Delivers gift amenity such as goodnight wish,
greeting Turns up pillows chocolates, etc.
about the guest’s name
Attendant explains parking procedure Straightens bathroom, re-points tissues, Refreshes ice
Attendant uses guest’s name wipes surfaces
Attendant promptly unloads luggage, explains Valet parking is automatic Displays evening services such as robe on bed,
handling procedure, and gives direction to Replaces used towels laundry, shoeshine, etc.
Attendant anticipates guest’s needs Empties wastebasket
registration area Attendant leaves personalized welcome message
Attendant exhibits sincerity and polish in Cleans ashtray for guest
Attendant offers a warm and sincere closing
complying to guest requests
Adjusts drapes Evidence of personalized services exists
Attendant escorts guest to appropriate area
Adjusts room lighting
Attendant addresses guest by name during
closing Replaces used glasses
Lobby greeters are available to escort guest Turns on soft level music
to appropriate area
Wake-Up Calls Service is available 24 hours a day, seven days 4 plus:
Check-In Attendant provides a warm and sincere greeting; 4 plus: a week Operator asks if there are any other ways to be
SECTION THREE
recognizes guest appropriately Attendant addresses guest by name during initial Service number is answered within three rings of service
Attendant acknowledges guests waiting in line greeting, as appropriate thereafter Operator provides a warm and sincere greeting, Operator addresses guest by name during closing
with a warm and welcoming greeting Attendant exhibits a sincere desire and using guest’s name when call is requested Live, personal call received within five minutes
Registered guests are not asked for duplicate compliance to all guest requests Operator asks appropriate questions and replies of requested time
information Attendant asks if there are any other ways to be in a professional manner Message includes a warm and sincere greeting
Attendant confirms rate and type of room of service Operator offers a warm and sincere closing with use of guest’s name
Attendant delivers messages discreetly Attendant provides introduction to escort Automated, personal call received within five Message includes time of call
Attendant provides room number discreetly minutes of requested time (Service may be Message includes other pertinent information
automated with 4 diamond only) such as weather
Attendant places all registration materials into
the guest’s hand Operator asks if there are any other ways to be
Attendant arranges escort of guest and of service
belongings to room Operator offers a warm and sincere closing
Attendant offers a warm and sincere closing Operator addresses guest by name during closing
Attendant addresses guest by name during closing Evidence of personalized services exists
26 The Diamond Rating Criteria The Diamond Rating Criteria 27Guest Services (Continued)
FOUR DIAMOND FIVE DIAMOND FOUR DIAMOND FIVE DIAMOND
Room Service Service number is answered within three rings 4 plus: Check-Out Express check-out services are available 24 4 plus:
Order Taking Operator provides a warm and sincere greeting, Service is available 24 hours a day, seven days hours/seven days a week Attendant addresses guest by name during initial
using guest’s name a week Attendant provides a warm and sincere greeting; greeting, as appropriate thereafter
Operator asks appropriate questions and replies Operator exhibits a sincere desire and recognizes guest appropriately Attendant exhibits a sincere desire and
in a professional manner compliance to all guest requests Attendant acknowledges guests waiting in line compliance to all guest requests
Operator repeats order to guest Operator anticipates guest’s needs with a warm and welcoming greeting Attendant asks if there are any other ways to
Operator gives time estimate for delivery Operator asks if there are any other ways to be Attendant inquires about guest’s stay be of service
(within 30 minutes) of service Attendant provides a copy of bill for review into Attendant sincerely encourages guest to return
Operator offers a warm and sincere closing Operator addresses guest by name during closing the guest’s hand Attendant arranges escort of guest and
Operator calls to advise guest if order will be Evidence of personalized services exist Attendent confirms payment method belongings to exit
late or items ordered are not available Attendant places check-out folio into the guest’s Attendant provides introduction to escort
Special express services are available for hand Attendant addresses guest by name during
breakfast orders Attendant expresses a warm and sincere thank- closing
you for staying at the property
Room Service Delivered within five minutes of time promised 4 plus: Attendant offers a warm and sincere closing
Delivery Morning newspaper delivered to door or with Attendant provides a warm and sincere greeting,
breakfast (If delivered to guest door, the paper using guest’s name
is presented with breakfast) Attendant exhibits a sincere desire and Departure Guest does not wait more than five minutes for 4 plus:
Attendant offers a suggestion as to tray/table compliance to all guest requests transportation Guest’s vehicle is waiting or comfortable
placement Attendant anticipates guest’s needs Attendant provides a warm and sincere greeting, accommodations are made by escort
Attendant reviews guest order Attendant is conversant during set-up and using guest’s name Attendant anticipates guest’s needs
Attendant prepares table set-up and removes delivery Attendant is conversant pertaining to the guest’s Attendant reviews all of guest’s belongings and
food covers with guest permission Attendant asks if there are any other ways to stay placement in vehicle
Food presentation and quality of ingredients be of service Attendant opens and closes door for guest(s) Attendant asks if there are any other ways to
reflects an upscale experience Attendant addresses guest by name during Attendant offers a warm and sincere closing be of service
All appropriate dishware and linens are of an closing Attendant addresses guest by name during
upscale quality Evidence of personalized services exists closing
All food is served at the proper temperature
(hot food hot and cold food cold)
Concierge & Accurate pre-programmed phones 4 plus:
All food is prepared as ordered
Miscellaneous Concierge service number is answered within Concierge is on duty or a special services
Attendant offers to pour beverage Services three rings number is available for guests 24 hours, seven
Attendant provides written or verbal instructions If by phone, operator provides a warm and days a week
for the table/tray removal sincere greeting, using guest’s name Attendant makes a proper introduction, asks
Attendant offers a warm and sincere closing Attendant/operator is knowledgeable of all area guest’s name
Prompt removal of trays/tables, upon request attractions and services Attendant uses guest’s name
Attendant/operator asks if there are any other Attendant/operator exhibits a sincere desire
Bell Service Service number is answered within three rings 4 plus: ways to be of service and compliance to all guest requests
Check-Out Operator provides a warm and sincere greeting, Operator exhibits a sincere desire and Attendant/operator offers a warm and sincere Attendant/operator anticipates guest’s needs
using guest’s name compliance to all guest requests closing Short-notice pressing is available
SECTION THREE
Operator offers to retrieve car or arrange other Operator anticipates guest’s needs Attendant/operator addresses guest by name Shoe shine service is available
transportation Operator asks if there are any other ways to be during closing
Butler services are available
Operator offers a warm and sincere closing of service Overnight valet and laundry available
Bellman arrives promptly; if not within five Operator addresses guest by name during closing Miscellaneous charges are billed directly to
minutes, guest is notified of delay at time of Bellman exhibits a sincere desire and compliance the guest’s room
request to all guest requests Food and beverage outlets reflect the
Bellman provides a warm and sincere greeting, Bellman anticipates guest’s needs characteristics of the property
using guest’s name
Bellman asks if there are any other ways to be Staff All associates exhibit a professional vocabulary 4 plus:
Bellman inquires about guest’s stay of service
All associates consistently maintain eye contact Guests are graciously escorted to areas when
Bellman is conversant with guest while providing Bellman addresses guest by name during closing with guests directions are requested
assistance
All associates are appropriately attired; name There is evidence that all associates are
Bellman offers a warm and sincere closing
tags empowered by management to resolve guest
issues immediately
28 The Diamond Rating Criteria The Diamond Rating Criteria 29S e c t i o n F o u r –
Additional Information Property Classifications
A L L D I A M O N D R AT E D L O D G I N G S A R E C L A S S I F I E D U S I N G
THREE KEY DESCRIPTIVE ELEMENTS.
The Listing F I R S T, A L L L O D G I N G S A R E C L A S S I F I E D B Y S T Y L E O F
O
ONCE A PROPERTY IS APPROVED, AAA PUBLISHING O P E R AT I O N :
E S TA B L I S H E S T H E C O N T E N T A N D F O R M AT O F E A C H L I S T I N G ◆ Bed and Breakfast: Small-scale properties emphasizing a high degree of
I N A L L O F O U R P U B L I C AT I O N S . The basic listing is provided at no cost to personal touches that provide guests an “at home” feeling. Guest units tend to
the establishment. This listing does not contain advertising or promotional phraseology be individually decorated. Rooms may not include some modern amenities
purchased by the operator. such as televisions and telephones, and may have a shared bathroom. Usually
THE BASIC LISTING owner-operated with a common room or parlor separate from the innkeeper’s
The listing copy describing the lodging is based in
living quarters, where guests and operators can interact during evening and
part on objective information provided by the IS PROVIDED AT NO COST TO
breakfast hours. Evening office closures are normal. A continental or full, hot
establishment. This listing information is updated THE ESTABLISHMENT. breakfast is served and is included in the room rate. See the B&B/Country Inn
annually, and your establishment will be contacted Requirements & Diamond Rating Guidelines booklet for additional information.
either in person, by mail, or via the telephone.
◆ Condominium: Vacation-oriented or extended-stay, apartment-style
Failure to provide this information in a timely manner will result in the deletion of your accommodations that are routinely available for rent through a management
establishment from our database. company. Units vary in design, décor and often contain one or more bedrooms,
Additionally, AAA’s professionally trained Tourism Editors enhance our inventory with living room, full kitchen, and an eating area. Studio-type models combine the
sleeping and living areas into one room. Typically, basic cleaning supplies,
descriptive prose for each establishment. This skilled degree of subjectivity enables us to
kitchen utensils and complete bed and bath linens are supplied. The guest
capture the feel of an experience and pass along this valuable information to members.
registration area may be located off site.
Each diamond rated property has the opportunity to participate in the AAA Official
◆ Cabin/Cottage: Vacation-oriented, small-scale, freestanding houses or cabins.
Appointment Program, entitling the establishment to use the renowned AAA/CAA emblem Units vary in design, décor and often contain one or more bedrooms, living
and diamond rating in its advertising and promotions. This program also entitles the room, kitchen, dining area, and bathroom. Studio-type models combine the
establishment to an enhanced listing in AAA publications. Personalized display advertising sleeping and living areas into one room. Typically, basic cleaning supplies,
in AAA publications is also available (see back cover). kitchen utensils, and complete bed and bath linens are supplied. The guest
registration area may be located off site.
FYI Designation
◆ Country Inn: Although similar in definition to a bed and breakfast, country
This designation means that a property has not been diamond rated by a AAA Tourism inns are usually larger in scale with spacious public areas and offer a dining
Editor but is of notable significance and potential member value. The property is unrated facility that serves at least breakfast and dinner. See the B&B/Country Inn
due to one of the following reasons: Requirements & Diamond Rating Guidelines booklet for additional information.
◆ The property is too new to rate. ◆ Motel: A one to three story establishment typically with exterior room entrances
◆ The property is under construction. facilitating convenient access to parking. The standard guest units have one
◆ The property is undergoing extensive renovations. bedroom with a bathroom and are typically similar in décor and design
◆ The property has not been evaluated. throughout. Public areas are limited in size and/or the variety of facilities
◆ The property does not meet Diamond Rating requirements. available.
◆ Ranch: Typically a working ranch with an obvious rustic, western theme. In
SECTION FOUR
general, equestrian-related activities are featured, but ranches may include
other animals and activities as well. A variety of guest unit styles are offered
in a family-oriented atmosphere.
◆ Small-scale Hotel: A multistory establishment typically with interior room
entrances. A variety of guest unit styles are offered. Public areas are limited
in size and/or the variety of facilities available.
◆ Large-scale Hotel: A multistory establishment with interior room entrances.
A variety of guest unit styles are offered. Public areas are spacious and include
a variety of facilities such as a restaurant, shops, fitness center, spa, business
center, or meeting rooms.
30 Additional Information Additional Information 31◆ Vacation Home: Vacation-oriented or extended-stay, large-scale, freestanding Accessibility
houses that are routinely available for rent through a management company.
Houses vary in design, décor and often contain two or more bedrooms, living
Barrier-Free Travel
room, full kitchen, dining room, and multiple bathrooms. Typically, basic Full access to lodgings, and their public areas, is an important issue for mature travelers
cleaning supplies, kitchen utensils, and complete bed and bath linens are and those with disabilities. Currently, there are 54 million Americans with disabilities, about
supplied. The guest registration area may be located off site. 20 percent of the population; 5.3 million Canadians have a disability, about 18 percent of
the population. In the U.S., this powerful market segment has a combined annual income of
S E C O N D , A D E T E R M I N AT I O N I S M A D E P E R TA I N I N G T O nearly $700 billion - $175 billion in discretionary dollars. They spend an average of $3,000
O V E R A L L C O N C E P T, A N D A L O D G I N G M AY B E : per trip, representing $117 billion in travel dollars. Yet, because of barriers to travel,
◆ Independent: Any lodging operation consisting of no more than two separate 80 percent of people with disabilities do not travel.
outlets of the same name and concept. This definition includes all types of
AAA has long recognized the importance of meeting the needs of all travelers by
concepts, service levels, and styles of operation.
providing barrier-free travel information for travelers. In 2001, AAA began displaying a new
◆ Chain: Any lodging operation with three or more separate outlets of the same Accessible Features icon in AAA and CAA membership publications and in retail products.
name and concept, service level, and style of operation.
Also in 2001, new, expanded accessible criteria icons will appear with selected properties
F I N A L LY, T H E R E S P E C T I V E S E R V I C E L E V E L I S N O T E D : in AAA specialty retail publications.
◆ Full Service: A full range of services and facilities are available and any self- Accessible Features: This property has some accessible features. It may be fully
service aspects are solely at the preference of the guest. Property is staffed 24 accessible, semi-accessible or meet the needs of hearing-impaired individuals.
hours a day with extended hours of operation in key areas. All facilities are on Call the property directly to determine exactly what accessible features are
premise and typically include a full-service restaurant, lounge, conference offered.
facilities, and business and fitness centers.
HOH/Deaf: Suitable for a guest who is deaf or hard of hearing but has no
◆ Moderate Service: A variety of services and facilities are available, but with mobility impairment. Communication and alerting equipment can be portable.
limited hours of operation. Self-service aspects may be required at
unconventional hours. Limited staffing during the off hours is typical. Food Visually Impaired/Blind: Suitable for a guest who is blind or has low vision but
and beverage outlet, meeting rooms, and business and fitness centers are has no mobility impairment. Property provides orientation to public areas and
some of the facilities that may be available. guestroom.
◆ Limited Service: Only the basic services and facilities are available. Self-service Dexterity Impaired: Suitable for a guest who has any condition that limits
aspects are predominant. Commonly, a continental breakfast may be offered hand/arm movement and fine motor activities. Performing tasks requiring fine
rather than having a restaurant on premises. A kiosk may be available for self- motor skills are difficult or not possible.
check in. Office closures during the off hours are typical.
Mobility 1: Suitable for a guest who is able to ambulate; may use a mobility aid
L O D G I N G S U B - C L A S S I F I C AT I O N S — such as cane, crutch or walker; may be frail; has limited stamina, is a slow
I F A P P L I C A B L E , L O D G I N G S M AY B E F U R T H E R D E F I N E D A S : walker; experiences balance difficulties. Can stand and is able to use stairs.
◆ Resort: Recreation-oriented, geared to vacation travelers seeking a specific Mobility 2: Suitable for a guest using a wheelchair or electric scooter; has good
destination experience. Travel packages, meal plans, theme entertainment, and upper body strength or is able to stand but is unable to use stairs; is able to
social and recreational programs are typically available. Recreational facilities transfer independently; can manage without lateral transfer space; can manage
are extensive and may include spa treatments, golf, tennis, skiing, fishing, or with transfer shower or tub.
water sports, etc. Larger resorts may offer a variety of guest accommodations.
Mobility 3: Suitable for a guest using a manual or electric wheelchair but does
◆
SECTION FOUR
Casino: Extensive gambling facilities are available such as blackjack, craps, not have good upper body strength; cannot transfer independently or only
keno, and slot machines. under ideal conditions; may need assistance; requires lateral transfer space,
◆ Classic: Renowned and landmark properties, older than 50 years, well known 2 grab bars and a roll-in shower.
for their unique style and ambiance.
AAA’s accessibility criteria are consistent with the Americans with Disabilities Act (ADA)
◆ Historic: These properties are typically over 75 years of age and exhibit many and include additional features that are important to the mature or travelers with disabilities.
features of a historic nature with respect to architecture, design, furnishings, The Tourism Editor will check for Accessible Features during the inspection of your property.
public record, or acclaim. Properties must meet one of the following criteria:
Accessibility is not a requirement for listing and will not affect your diamond rating.
◆ Maintained the integrity of the historical nature
However, we strongly encourage you to make every effort to meet the needs of all your
◆ Listed on the National Register of Historic Places guests — including the mature traveler and those with disabilities.
◆ National Historic Landmark
◆ Located in a National Register Historic District
32 Additional Information Additional Information 33Member Complaint Procedures The AAA Appeals Process
A A A C L O S E LY M O N I T O R S T H E N U M B E R A N D T Y P E O F T H E A P P E A L S P R O C E S S W A S E S TA B L I S H E D A S A R E S O U R C E
COMMENTS WE RECEIVE FROM MEMBERS REGARDING LISTED F O R A L L R E S TA U R A N T S , L O D G I N G S , C A M P G R O U N D S , A N D
E S TA B L I S H M E N T S . When members write to us expressing dissatisfaction with a AT T R A C T I O N S E V A L U AT E D B Y T H E A A A T O U R I S M I N F O R M A -
particular lodging, it is tracked through the AAA National Office Member Relations T I O N D E V E L O P M E N T D E PA R T M E N T. The process was created to:
department. All complaints are carefully reviewed for validity. The establishment is then ◆ Aid in maintaining a fair and respectful relationship with the hospitality
notified of each complaint so they have an industry
opportunity to respond and resolve the matter ◆ Allow establishments to raise issues without fear of forfeiting future
within a reasonable period of time. OF THE MORE THAN 46,000 opportunities for a fair evaluation
Of the more than 46,000 listings in AAA LISTINGS ◆ Ensure that all issues are addressed in an efficient and timely manner
publications, the average ratio of member ◆ Help identify policies, practices, or procedures that may be in need of review
complaints received by AAA/CAA clubs and the IN AAA PUBLICATIONS,
National Office is less than one per THE AVERAGE RATIO
establishment. Even though a complaint may be How do I file an appeal?
OF MEMBER COMPLAINTS
satisfactorily resolved, the complaint becomes a First, contact the AAA Customer Service Center, Monday through Friday, from 8:30 a.m.
permanent part of the establishment’s record. RECEIVED BY AAA/CAA CLUBS
to 5:15 p.m. EST at (407) 444-8370. In many cases, our analysts will be able to resolve your
Because we are a member-driven AND THE NATIONAL OFFICE concern immediately.
organization, we are highly sensitive to the IS LESS THAN If resolution is not obtained, your call will be directed to the AAA Regional Manager for
needs of our members. Therefore, our Member your evaluation territory.
Relations department will continually track,
ONE PER ESTABLISHMENT.
If an issue remains unresolved after the above steps, an establishment is asked to state its
warn, and take judicious action with regards to
concerns in writing for review by the AAA Appeals
AAA/CAA member complaints. If a member
Committee. All appeals entertained by the committee must All appeals should be
complaint is determined to be of an extreme nature, an establishment may be disapproved sent to the attention of:
be in writing from the establishment only. Exercise utmost
immediately and without warning. This action is at AAA’s sole discretion.
care to specifically state your concerns and provide your case AAA Appeals Committee
If a property has been disapproved for excessive member complaints, a written request for the committee’s final review. Each appeal is thoroughly 1000 AAA Drive
for a reevaluation may be submitted, accompanied by an explanation of the actions taken to researched and given thoughtful consideration and Mail Stop 51
limit future complaints. Note: Such properties may not reapply until two years have Heathrow, FL 32746-5063
substantive reply.
elapsed from the date of disapproval.
The AAA Appeals Committee convenes on a monthly basis and is comprised of five
All requests may be addressed to: voting members of AAA management from various business lines within the association.
AAA Tourism Information Development After consideration of your appeal, the committee will take one of three actions:
1000 AAA Drive ◆ Support the appeal
Mail Stop 51
Heathrow, FL 32746-5063 ◆ Reject the appeal
◆ Table the appeal pending further information or reevaluation
Please note: The committee’s decision on your appeal will be considered as AAA’s final
decision. You will be notified by mail as to the status of your appeal within 45 days of
SECTION FOUR
receipt of your written statement.
34 Additional Information Additional Information 35Addresses and Phone Numbers –
Green Programs
A A A S U P P O R T S E N V I R O N M E N TA L M A N A G E M E N T I N T H E
L O D G I N G I N D U S T R Y T O T H E E X T E N T T H AT T R U LY E F F E C T I V E
P R O G R A M S M A I N TA I N Q U A L I T Y S TA N D A R D S O F G U E S T
C O M F O R T. We strongly encourage continued use of programs that offer guests choices
If you have additional questions, please call AAA at:
without consequences for noncompliance. Effective green programs are intended to reduce
waste without reducing guest comfort.
Evaluation Applications .................................................................. (407) 444-8370
As an example of good environmental practices, we fully support the AH&LA endorsed
Evaluation Questions ...................................................................... (407) 444-8370
Project PlanetTM program, such as optional bed linens and towel reuse, provided that guests
Rating and Listing Information ...................................................... (407) 444-8370
are offered a choice and are not penalized or charged for daily laundering selection.
Display Advertising ........................................................................ (407) 444-8280
Other energy, water, and solid waste management programs are encouraged. However,
Official Appointments .................................................................... (407) 444-8280
AAA does have concerns in two areas, as they may have a significant effect on a property’s
listing or diamond rating:
◆ Water-saving showerheads that significantly limit water flow.
◆ Energy-saving light bulbs that reduce actual foot-candle output, causing Visit us at www.aaabiz.com or write to AAA at:
dimness at the task areas.
AAA
N o t e s Tourism Information Development
Mail Stop 51
1000 AAA Drive
Heathrow, FL 32746-5063
Establishments located in the following areas
should contact the AAA club indicated:
CALIFORNIA (NORTHERN), NEVADA, AND UTAH
California State Automobile Association
P.O. Box 429186
San Francisco, CA 94142-9186
(415) 565-2930 (Evaluations, Ratings, and Official Appointments)
(407) 444-8292 (TourBook Advertising)
CALIFORNIA (SOUTHERN)
Automobile Club of Southern California
P.O. Box 25001
Santa Ana, CA 92799-5001
(714) 885-2247, Option 2 (Evaluations, Ratings, and Official Appointments)
(714) 885-2410 (TourBook Advertising)
36 Additional InformationMarketing Opportunities At-A-Glance
The AAA/CAA travel market is so large and diverse that there’s significant room for growth among all lodging levels, virtually
ensuring success as you reach out through AAA/CAA’s marketing opportunities.
As a AAA/CAA Approved property, your basic listing will certainly be a valuable start in attracting AAA/CAA member business.
But, if you’re ready for bigger, better results, give careful consideration to the exceptional, cost-effective AAA/CAA marketing
programs available through AAA/CAA.
AAA/CAA’s 45 million members spend $38 billion annually on lodging; the TourBook® guide is what they use to
determine where to stay.
1 BASIC COMPLIMENTARY LISTING
• Printed in black, basic listings are provided free of
charge to all lodgings evaluated and approved by
AAA/CAA.
2 OFFICIAL APPOINTMENT LISTING
• 70% of TourBook users are more likely to select a
lodging designated with the red AAA or CAA logo.
1 • 70% of AAA/CAA members say a discount
positively influence lodging decision.
• An OA listing can generate up to 9 times more
business than a basic listing.*
2 3 DISPLAY AD
• Members look at ads first when planning trips; the
photos and toll-free numbers found only in ads help
them determine where to stay. In fact, 86% of
TourBook users indicate they use the lodging ads to
determine where to stay.
• Ads can generate up to 20 times more business than
a basic listing.*
4 www.aaa.com ONLINE TOURBOOK PHOTO LISTING
• Basic property listings on aaa.com, enhanced with
photos, provide members with more of the
information needed to make lodging decisions.
• Photo listings are 3.41 times more likely to be
viewed and 3 times more likely to be booked than
basic listings.
4
3
Discover the potential of the proven and profitable AAA/CAA
market. For more information about capitalizing on your
affiliation with AAA/CAA, call (407) 444-8802 or visit
www.aaabiz.com/adsales.
7315-04/02 * Data gathered from Precision Gathering Management, Inc. and an independent Sapphire Survey.THANK YOU!
AAA wishes to acknowledge and thank the following hospitality industry
I n t r o d u c t i o n –
representatives for their participation in the Lodging Requirements & Diamond
Rating Guidelines revisions: Dear Hospitality Professional:
On behalf of AAA, I am pleased to introduce to you the new edition of the Lodging
◆ Dick Boehning — Executive V.P. and General Manager, Requirements & Diamond Rating Guidelines. By requesting this booklet, you have
Saddlebrook Resort Tampa demonstrated an awareness of North America’s premier hospitality rating program: the AAA
◆ Fred Bonani — Regional Director, Brand Standards, Hilton Hotels Diamond Rating Process. More importantly, you have expressed an interest in providing a high
Corporation level of hospitality to AAA/CAA members. Your interest and involvement is very much
◆ Norm Canfield — Vice President-Rooms Division, Hyatt Hotels appreciated.
Corporation
Our goal in establishing these new guidelines is to ensure that each accommodation we review
◆ Jack Damioli — Director of Operations, The Greenbrier
meets the basic needs of our 45 million members. All properties are consistently compared to a set
◆ John Dirnberger — Regional Manager, Drury Inns Inc.
of objective criteria; however, we cannot ignore that each evaluation does include a certain degree
◆ Beth Fisher — Innkeeper, Wentworth Mansion
of subjective elements, specifically when measuring “quality.” We rely on our professionally
◆ Bruce Jennings — Resort Room Operations Manager, Walt Disney trained, full-time Tourism Editors to evaluate the quality of both physical attributes and services.
Attractions Inc.
Our experts are exposed to a wide range of properties throughout North America; each with their
◆ Brian Johnson — General Manger, Portofino Bay Hotel
own levels of quality. The outcome of the combination of these factors equals a AAA diamond
◆ Robert Keesler — Director of Hotel Operations, Broadmoor Hotel
Inc. rating. The AAA Diamond Rating Process is distinguished from other hospitality rating systems
by the level of experience garnered by evaluating a combined total of 50,000 establishments per
◆ Paul Leone — President/COO, The Breakers Palm Beach
year.
◆ Lynn Mucciano — Director of Sales and Marketing, Goldman
Properties The essential AAA diamond rating requirements (outlined on Pages 8-10) are common-sense
◆ Loyd Nygaard, CHA — Director, Member Operations Support, qualifications that AAA/CAA members have told us are important to them and, similarly, that
Best Western International Inc. most professional operators routinely employ. All properties must first meet this set of criteria in
◆ Spencer Oberle — General Manager, Walt Disney World order to be considered for AAA approval and diamond rating. Conversely, the diamond rating
Polynesian Resort
criteria (outlined on Pages 13-29) are not rating requirements but are guidelines used to
◆ John Raney — Director-Resort Quality, Resort Condominiums determine the appropriate diamond rating level. These diamond rating guidelines are simply a
International LLC
reflection of what is typically seen throughout the various market segments of the lodging industry.
◆ Scott Rohm — Vice President of Rooms Operations, The Ritz-
Carlton Hotel Company LLC To capture such comprehensive information takes the combined effort of many dedicated
◆ Christian Sargent — Manager of Brand Quality, Extended Stay individuals. AAA wishes to acknowledge and thank all of the hospitality industry representatives,
Products, Bass Hotels & Resorts as listed on the opposite page, for their participation in the revision process of this edition of the
◆ Simon “Si” Sloman — Vice President of Operations, Best Western Lodging Requirements & Diamond Rating Guidelines.
International Inc.
AAA is committed to a partnership with the hospitality industry, and we will continue to seek
◆ Margaret Stacey — Director, Partner Marketing, Fairmont Hotels
& Resorts the necessary involvement to enhance the expertise of our Tourism Editors and meet the needs of
◆ Glenn Tuckman — Senior V.P., North American Hotel Operations, our membership. We look forward to your continued service on behalf of AAA/CAA members at
Starwood Hotels & Resorts Worldwide Inc. large and appreciate your support of, and participation in, AAA/CAA programs.
◆ Robert Tutnauer — Executive V.P., Industry Relations, The Ritz-
Carlton Hotel Company LLC Sincerely,
◆ Jeff Wagoner — Senior V.P., Room Operations, Wyndham Hotels
& Resorts
Copyright AAA March 1996.
◆ Henry Walther — Regional Director, Fiesta Americana Grand
Coral Beach Cancun Michael Petrone, CEC
All rights reserved. ◆ Charles Woo — President, The Sutton Grande Hotels Group Director/AAA Tourism Information Development
Revised March 2002.
These requirements and guidelines
Information in this publication is based on current standards prevalent
are effective August 1, 2001,
in the lodging industry at the time of publication. The requirements and diamond rating guidelines are
and apply to all establishments
subject to modification at any time without notice.
evaluated after that date.
Lodging Requirements & Diamond Rating Guidelines 1L o d g i n g
R e q u i r e m e n t s
& D i a m o n d R a t i n g
G u i d e l i n e s
Ta b l e o f
Contents
Acknowledgements . . . . . . . . . . Inside Front Cover
Introduction — Dear Hospitality Professional . . . 1
Section One — Overview
AAA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
AAA Publishing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
AAA Tourism Information Development . . . . . . . . . . . . . . . . . . . . . 6
Section Two — The Diamond Rating Process
Applying for a AAA Diamond Rating . . . . . . . . . . . . . . . . . . . . . . . 7
Diamond Rating Requirements. . . . . . . . . . . . . . . . . . . . . . . . . . . 8
The Evaluation and Rating Process. . . . . . . . . . . . . . . . . . . . . . . . 11
The AAA Five Diamond Award . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Section Three — The Diamond Rating Criteria
What the Diamond Ratings Mean . . . . . . . . . . . . . . . . . . . . . . . . . 13
Diamond Rating Guidelines (Exterior) . . . . . . . . . . . . . . . . . . . . . . 14
Diamond Rating Guidelines (Public Areas) . . . . . . . . . . . . . . . . . . . 16
Diamond Rating Guidelines (Guestroom) . . . . . . . . . . . . . . . . . . . . 20
Diamond Rating Guidelines (Guestroom Amenities) . . . . . . . . . . . . 22
Diamond Rating Guidelines (Bathrooms) . . . . . . . . . . . . . . . . . . . . 24
Four and Five Diamond Service Expectations . . . . . . . . . . . . . . . . 26
Section Four — Additional Information
The Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Property Classifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Accessibility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Member Complaint Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . 34
The AAA Appeals Process. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Green Programs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Addresses and Phone Numbers . . . . . . . . . . . . . . Inside Back CoverS e c t i o n O n e –
O v e r v i e w
When new members join AAA, they join a network with the collective resources to
develop new products, services, and technologies, and the ability to influence legislation
AAA affecting all motorists and travelers.
A
A A A I S A N O T- F O R - P R O F I T O R G A N I Z AT I O N O F S O M E 8 0 A AAA listing makes good business sense for your establishment, since 26 percent of all
MOTOR CLUBS, WITH OVER 1,100 BRANCH OFFICES U.S. households have AAA memberships. AAA members are an excellent market for the
SERVING MORE THAN 45 MILLION MEMBERS IN THE UNITED hospitality and tourism industry. Member research shows:
S TAT E S A N D C A N A D A . When traveling in Canada, the CAA logo is synonymous
◆ 97 percent of AAA members who use TourBook guides take an average of six
with AAA. trips each year and spend an average of nearly 17 nights in a hotel or motel.
Although AAA is changing at a rapid pace, one thing remains the same — the ◆ 91 percent of AAA members who use TourBook guides stay in hotels and
association’s lifelong commitment to providing safety, security, and peace of mind to its motels.
members. According to AAA’s Basic Beliefs, “We exist for our members and will judge ◆ 86 percent of AAA members who use TourBook guides traveled for pleasure
everything we do by how well it serves their needs.” and 39 percent for business.
◆ In 1902, only 23,000 motor vehicles were registered in the United States. (Compiled by Simmons Market Research Bureau)
Roads were treacherous and driving was restrictive. Meeting in Chicago,
delegates from nine independent motor clubs, representing fewer than 1,000
members, united to combat unfair traffic laws and to campaign for better
roads and more reliable vehicles. AAA is now a federation with more than
1,000 service offices throughout the United States and Canada. The AAA
AAA Publishing
National Office is located in Heathrow, Fla. A A A P U B L I S H I N G I S O N E O F T H E W O R L D ’ S L A R G E S T T R AV E L
◆ In 1905, AAA published its first road maps, and two years later, established I N F O R M AT I O N P U B L I S H E R S . The various departments within the Publishing
the Bureau of Touring Information, supplying national information on roads, group work closely together to collect, produce, and distribute, in both print and electronic
hotels, service garages, and vehicle regulations. format, a variety of travel publications to AAA clubs and the retail marketplace.
◆ In 1915, AAA began the first emergency road service program. Member-only products include 24 TourBook guides, seven foreign TravelBook guides,
◆ In 1937, the first field representatives were hired to inspect lodgings and and 11 CampBook guides, as well as 75 regional, state, and city sheet maps. The combined
restaurants. circulation of these products exceeds 100 million copies annually. In addition, AAA
publishes dozens of products sold at a discount to members at club travel stores and in the
◆ In 1963, AAA began rating accommodations as good, very good, excellent,
and outstanding. retail market outside clubs.
◆ In 1977, the diamond rating system was introduced for lodging evaluations AAA Publishing, in cooperation with AAA/CAA clubs, creates and owns most of the
during AAA’s 75th anniversary. product content used in AAA publications, including the diamond ratings, all editorial
◆ In 1988, with the cooperation of Cornell University, the diamond rating content, the Official Appointment licensing, and display advertising.
system for restaurants was developed.
◆ In 1989, the diamond rating system for restaurant evaluations was introduced.
Looking to the future, AAA is developing customized products and services — enhanced
travel and entertainment offerings, financial services, improved automotive services, and
SECTION ONE
new membership privileges — designed to meet the ever-changing needs of our members.
As one of the world’s largest travel organizations, AAA annually:
◆ Evaluates more than 30,000 accommodations, 14,000 restaurants, and 4,200
campgrounds for travel publications and electronic information delivery.
◆ Publishes nearly 300 million copies of travel-related materials for the exclusive
use of members, including more than 38 million TourBook guides.
◆ Provides over $3 billion in travel agency services.
◆ Provides more than $2 billion in American Express Travelers Cheques.
4 Overview Overview 5S e c t i o n T w o –
The Diamond Rating Process
AAA Tourism Information Development
A A A T O U R I S M I N F O R M AT I O N D E V E L O P M E N T I S T H E D I V I S I O N
Applying for a AAA Diamond Rating
OF AAA PUBLISHING RESPONSIBLE FOR THE DIRECT
A
A A A C O N S I D E R S A L L V A L I D A P P L I C AT I O N S
M A N A G E M E N T O F T H E A A A D I A M O N D R AT I N G P R O C E S S . TO APPLY FOR AN
The department exists to provide pertinent travel information that effectively meets F O R E V A L U AT I O N . To apply for an evaluation, refer to
the inside back cover of this booklet for the appropriate contact EVALUATION, REFER TO
AAA/CAA member needs and expectations. Our full-time and professionally trained
representatives evaluate all diamond rated establishments appearing in AAA travel in your area. Currently listed establishments need not reapply, THE INSIDE BACK COVER
as our Tourism Editor will routinely conduct an evaluation of
publications. They collect data, assign ratings, and create valuable intellectual property OF THIS BOOKLET FOR
for AAA publications. Although AAA Publishing provides a variety of travel information, your property on a continual basis.
THE APPROPRIATE
only the exclusive diamond rating means that the establishment has passed a stringent All applicants should carefully read this booklet. If your
evaluation conducted by our extensively trained professionals. property meets all diamond rating requirements as outlined CONTACT IN YOUR AREA .
AAA Tourism Information Development recognizes the importance of maintaining a on Pages 8-10, complete the AAA Application for Evaluation.
close, collaborative working relationship with the hospitality industry. Therefore, we have Include recent and accurate pictures of the exterior, public areas, as well as examples of a
developed ongoing relationships with many industry associations. Additionally, AAA standard guest unit and bathroom, and return to AAA. Please note that if our research
maintains three separate scholarship programs that promote the growth and development indicates past disqualifying issues, you may be asked to provide written documentation of
of future hospitality industry professionals and assists in creating opportunities to ensure a the corrective action taken since that date.
brighter future for the hospitality industry. AAA does not guarantee an immediate evaluation of all properties that apply but does
guarantee a fair review of all applications. Additionally, AAA reserves all rights to apply
priority consideration to those properties demonstrating traits that provide the highest
degree of AAA member value. Through ongoing member research, AAA has developed
AAA Tourism Information Development criteria reflecting key elements of consideration in making travel related decisions. Some
Mission Statement examples of AAA member value criteria are:
◆ LOCATION
WE WILL ENHANCE
◆ NEWLY BUILT/RENOVATED
T H E VA L U E O F A A A A M E M B E R S H I P
◆ HIGH DEGREE OF CLEANLINESS AND COMFORT
BY PROVIDING AAA/CAA CLUBS
◆ APPROPRIATELY MAINTAINED CONDITIONS
U N I Q U E T R A V E L I N F O R M AT I O N O F S U P E R I O R Q U A L I T Y
◆ PRICE (willingness to provide a discount or best rate available)
T H AT M E E T S T H E N E E D S
OF OUR MEMBERS ... Once AAA has received a completed application, a property will be advised in writing of
its status within the next five working days. A property that has received a letter from AAA
stating that it has been accepted for further consideration can expect an unannounced
evaluation within one year from the date of the letter.
Once your property is approved, it will be evaluated at least once per evaluation cycle by
a AAA Tourism Editor. All evaluations are unannounced to ensure that our Tourism Editors
see your property just as our members would see it. The conditions noted at the time of the
SECTION TWO
annual evaluation will be the basis of the decision to list or rate a property. This decision is
at the sole discretion of AAA. By applying for an evaluation, you agree to allow AAA to
publish your property information and the respective diamond rating in AAA travel
publications. AAA will make every effort to ensure that your property is fairly represented.
If, after continued review, or up to and including the end of one year, the property is
determined to be of limited AAA/CAA member value, a letter will be sent advising that the
property has been released from any further consideration.
Listings are provided without charge to approved properties.
6 Overview The Diamond Rating Process 7You can also read
