Living in the Animal Kingdom 2022
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Living in the
Animal Kingdom
2022
1
“A nimals are such agreeable friends. They
ask no questions; they pass no criticisms.”
—George Eliot
2
How would modern humans
get by without pets?
In earlier times, we admitted select animals into
our homes as part of a functional transaction:
Humans fed and sheltered these creatures, and
the animals paid for their room and board by
providing protection, keeping rodent populations
under control, herding livestock, or performing
other duties. Today, in contrast, pets are part of the
family—and as humans grow increasingly lonely and
isolated, a cat, dog, rabbit, or other creature may be
a person’s lifeline, perhaps even their sole source of
interaction and affection most days.
Evidence of our evolved relationship with pets can
be seen in the booming global pet care market,
which is projected to grow from just under $208
billion in 2021 to an estimated $325 billion in 2028.
PROJECTED GROWTH IN
GLOBAL PET CARE MARKET
Pet ownership is rising globally, with Brazil, China, the
European Union, and the United States accounting
2021 $208B for more than half a billion dogs and cats, according
to NGO HealthforAnimals, which cites exceptionally
+56% high adoption rates among millennials, who tend to
have smaller families and delay childrearing.
2028E $325B What is it about animals toward which modern
humans gravitate? And how will this trend influence
how people interact with other beings—both four-
and two-legged?
For this Prosumer Report, Havas Group surveyed nearly 14,600 women and men aged 18
and older in 30 markets to better understand the evolving role of animals in modern life and how
this will influence consumer and brand behaviors. What we discovered is that the animals with
which we choose to share our lives—not just dogs and cats, but also birds, reptiles, and more—
are increasingly counterbalancing the deficits and pain points of 21st-century life.
A source of comfort in chaotic, As we incorporate animals into our households and
lives, we increasingly anthropomorphize them—
conflict-filled times assigning them human traits and emotions. Just
Across much of the globe, populations feel under 7 in 10 Prosumers globally are convinced
increasingly divided, a circumstance aggravated by that, compared with humans, animals are capable
the enforced isolation of the COVID-19 pandemic of more genuine emotions. This increasingly held
and the rise in political extremism. In the face of view of animals as empathetic beings has sparked
uncertainty and discord, people are gravitating a raft of legislation to protect their rights. In
toward the less complicated and adversarial the UK, the Animal Welfare Act 2022 formally
relationships most pets provide. In our darkest times, recognizes animals as sentient beings. In Italy, the
animals offer not just companionship but comfort. Parliament voted to grant animals full rights under
We saw that at the start of the war in Ukraine, with its constitution. South Korea, too, has amended its
a constant flow of photos of newly minted refugees civil code to grant animals legal status.
clutching onto their beloved pets as they fled over
the border to safety. Virtually everyone today—including 98% of
Prosumers in Brazil, China, and India—believes
people can have meaningful interactions with their
I believe the COVID crisis has further pets. A 2021 survey by Harris Interactive found
divided us as a society that 91% of pet owners speak to their animals as if
they can understand them.
59% PROSUMERS
People can have meaningful interactions
with their pets
65% MAINSTREAM 91% PROSUMERS
Source: Beyond COVID Part II Prosumer Report, 2020
83% MAINSTREAM
The more I witness the violence of humans, BRAZIL 98% 91%
the more I love animals
CHINA 98% 82%
72% PROSUMERS FRANCE 86% 74%
INDIA 98% 86%
58% MAINSTREAM UK 92% 87%
US 95% 90%
(% agreeing strongly/somewhat)
4
But is our love of animals sincere? For all the care people extend toward their pets, we know, too, that in the US alone, some 6.3 million animals are abandoned at shelters each year, with nearly a million of those being euthanized. Moreover, animal abuse remains a problem across countries, and 38% of all species are on the brink of extinction, in large part due to human activities. Clearly, the human-animal relationship is complex—and not often slanted in favor of the furred and feathered. Our survey uncovered four emerging trends, however, that suggest the tide is shifting in favor of a more animal-friendly world. 5
1. Pets Are Our New Gods 1.1: THE NEW FAMILY ROYALTY We have entered the era of the multispecies family. between family members. At a time of widespread Pets aren’t simply household occupants anymore; family discord and dysfunction, the household they are full-fledged members, with 81% of Prosumers pet may well serve as common ground—a neutral considering them every bit as much a part of the party who offers affection without discrimination family as their child, partner, or other relative. This or judgment. The human-pet bond is so strong that elevated status reflects the value animals are seen to 84% of Prosumers and three-quarters of mainstream bring to the home. Nearly 9 in 10 Prosumers say pets consumers consider the death of a pet as painful as are a source of positive household vibes. And 83% the passing of a human loved one. go so far as to say that pets strengthen relationships 6
My pet is as much a member of my family Pets are a source of good vibes in my home
as my child, partner, or other relative 89%
78%
81% PROSUMERS
The death of a pet is as painful
69% MAINSTREAM as the passing of a loved one
84%
76%
BRAZIL 90%
My pet strengthens the relationships
CHINA 92% between family members
83%
FRANCE 81% 68%
INDIA 93%
VERSUS
VS.
UK 76% My pet threatens our family harmony
2%
US 91% 3%
PROSUMERS
PROSUMERS MAINSTREAM
Our respondents also are convinced that pets hold
special benefits for the children in the family, with
89% of Prosumers saying animals stimulate children’s
development. Having a pet can teach responsibility
and help young children learn to share and interact
more gently.
For millennials and Gen Zs, pets may even serve as child
stand-ins—allowing owners to assess whether they
could properly care for a human child and to measure
their partners’ nurturing instincts and abilities.
Pets stimulate children’s development
89% PROSUMERS
82% MAINSTREAM
7 (% agreeing strongly/somewhat)
1.2: AN ANTIDOTE TO ANXIETY As more people are separated from family—whether
by geographic or emotional distance—pets are filling
AND LONELINESS in as sources of unconditional love and loyalty. Hence,
Loneliness has reached pandemic levels in the enormous rise in so-called “emotional support
some parts of the world, inspiring at least two animals” in recent years. This trend has reached such
governments—Japan and the UK—to appoint extremes that airlines have had to institute rules to
Ministers of Loneliness to attend to citizens in need keep exotic animals out of aircraft cabins.
of companionship. Whereas past generations
regularly interacted face-to-face, the modern era Our relationship with animals has evolved to the
is seeing more people isolated in their homes. point that 58% of Prosumers sometimes feel more
Between 1960 and 2019, according to research loved by their pets than by their human relations,
from University of Maryland professor Philip N. and 52% sometimes enjoy the company of their pets
Cohen, the percentage of single-person households more than that of family. Given their generation’s
increased in 53 of 75 countries surveyed. In Sweden lack of regular socialization and in-person schooling
and Norway, single occupancies, rare a century ago, during and even after the COVID-19 shutdowns, it’s
now account for nearly half of households. not entirely surprising that more than half of Gen Zs
(versus less than a third of boomers) claim to be more
For people living alone—including those suffering from at ease with pets than with their fellow humans.
depression—pets can be a lifeline, offering a reason to
get out of bed in the morning and to leave the house
to go on walks. Nearly two-thirds of Prosumers told us
they would have no issues with living alone provided I sometimes feel
they had a pet to keep them company. more loved by
my pet than
58% 47%
I could easily picture living alone as long by my relatives
as I had a pet
PROSUMERS MAINSTREAM
63% PROSUMERS
52% MAINSTREAM I sometimes enjoy
the company of
my pet more than 52% 44%
that of my family
PROSUMERS MAINSTREAM
I am more at ease
with pets than
with human beings 54% 32%
GEN Z BOOMERS
(% agreeing strongly/somewhat)
8
Moreover, pets have become a sort of badge of
decency and desirability. In a trend known as
dogfishing, people are featuring photos of their
canine companions on dating apps to attract potential
mates. A common tip for getting more matches on
Tinder is to pose with a dog on a sunny day. One
survey found that 39% of Americans who use a
dating app had swiped right on a profile because
they wanted to meet the dog pictured rather than
its owner.
Pets may even act as a partner substitute. Around 7
in 10 Prosumers and half of mainstream consumers—
representing 61% of millennials versus 47% of
boomers—say that hugging their pet gives them as
much happiness as hugging their human partner.
Moreover, a 2022 study in the US found that nearly
one-third of millennials say their partner comes
second to their pet. This attitude has spawned a
trend on TikTok of people expressing jealousy of
their partners’ pets.
The idealized love one can feel for a pet explains
why 84% of Prosumers say the love they receive
from their pets makes the financial costs worth it.
Hugging my pet gives me as much happiness
1.3: OUR NEW TINDER as hugging a partner
A 2022 study by WGSN found that around 1 in 3
Gen Zs say they don’t know how to make friends. 69% PROSUMERS
For some, what may have been basic shyness or 55% MAINSTREAM
social awkwardness prepandemic has become
a more significant introversion. Pets can help.
Two-thirds of Prosumers say their pets have helped 61% MILLENNIALS
them make friends and expand their social circles. 47% BOOMERS
My pets have helped me make new friends Owning a pet is expensive, but the love
and expand my social circle one receives makes it worth it
67% PROSUMERS 84% PROSUMERS
42% MAINSTREAM 76% MAINSTREAM
(% agreeing strongly/somewhat)
9
1.4: OUR NEW PROOF OF VALUE
Would you trust a person who doesn’t like pets?
For 44% of Prosumers—reaching a high of 64%
in Brazil—the answer is “no.” The decision to own
a pet is widely viewed as a mark of character and
trustworthiness, whereas choosing not to adopt
a pet may be deemed a failing. (In the US, former
president Donald Trump was called on to defend
his position as the first president in more than
a century not to have a dog at the White House.)
There is also a widely held sense—shared by around
two-thirds of Prosumers—that people who don’t
have pets are missing out on an important part of
life. Tellingly, that’s around the same percentage as
indicated in our 2019 Prosumer study that people
who don’t have a romantic partner are missing out
on an important part of life.
People who don’t have pets are missing
out on an important part of life
65% PROSUMERS
50% MAINSTREAM JUST ASK JOHN WICK
Not surprisingly given our intensified relationship
with our pets, violence against animals is a quick route
I am less likely to trust a person who to cancellation, as French rapper Timal discovered
doesn’t like pets after posting a video on Snapchat that showed him
kicking one of his dogs. A large majority of Prosumers
44% PROSUMERS (85%) and mainstream consumers (79%) would like
to see violence against animals punished in the same
way as violence against humans.
37% MAINSTREAM
Violence against animals should be
BRAZIL 64% 52% punished the same way as violence
against human beings
CHINA 52% 55%
FRANCE 53% 46% 85% PROSUMERS
INDIA 42% 46%
UK 38% 38%
79% MAINSTREAM
US 53% 46%
10 (% agreeing strongly/somewhat)2. With Great Love Comes Great Responsibility One’s responsibility to a pet begins even before Fifi or Fido enters the home. A significant majority of Prosumers (86%) believe prospective owners should be subject to thorough background checks before being allowed to home an animal. There is also social pressure to adopt rather than purchase, with more than 6 in 10 Prosumers considering it wrong to buy a pet from a store or breeder when so many animals in shelters are in need of a home. 11
It is important to conduct thorough It is wrong to buy a pet from a store
background checks before people or breeder when so many animals are
are allowed to adopt a pet waiting to be adopted
86% PROSUMERS 62% PROSUMERS
77% MAINSTREAM 57% MAINSTREAM
(% agreeing strongly/somewhat)
12So mindful are pet owners of their animals’ well-
2.1: PROJECTING OUR being that 71% of Americans surveyed by APPA in
HUMAN FRAILTIES 2020 indicated they would not change their pets’
diets regardless of household financial pressures.
Pet ownership is not without challenges, and this has
Beyond nutritious foods and wellness supplements,
been exacerbated as more people regard their pets
deep-pocketed (or simply besotted) pet owners are
as quasi-human, sometimes transferring onto them
indulging in luxury “pet hotels.” The Olde Towne
their own insecurities. More than 6 in 10 Prosumers—
Pet Resort outside Washington, D.C., for instance,
rising to 94% in Brazil—often worry about their pets’
offers massage, aromatherapy facials, hot oil coat
stress and mental health. Accordingly, fully half of
treatments, and swim sessions in a heated pool.
US pet owners surveyed have purchased a CBD
Protective parents can monitor their dogs and cats via
(cannabidiol) product for their dog or cat to treat
webcam. Luxury brands are also in the space, offering
a variety of ailments, including anxiety.
those little indulgences no self-respecting pet could
live without. Perhaps your pet is in the market for a
Gucci food bowl ($1,750) or bed ($7,500).
I often worry about my pet’s stress /
mental health
As with humans, all this indulgence may come at a
62% PROSUMERS price. Banfield Pet Hospital, which operates more
than 1,000 veterinary clinics across the US, Mexico,
and the UK, has seen a 169% increase in the number
of overweight cats and a 158% spike in the number
49% MAINSTREAM
of overweight dogs in the past decade.
BRAZIL 94%
CHINA 71%
FRANCE 45%
INDIA 65%
UK 53%
US 54%
PROSUMERS
(% agreeing strongly/somewhat)
133. FROM LOVE FOR PETS
LOVE FOR ALL ANIMALS?
As people become more attached—and attuned— It should be forbidden to have wildlife
to their pets, we are seeing an impact on attitudes (e.g., monkeys, tigers, snakes) as pets
toward other creatures within the animal kingdom.
We can see this shift, for instance, in the move 80%
away from the use of animals in circus acts. Five 77%
years after closing its business, the famous Ringling
Brothers and Barnum & Bailey Circus will resume
touring in 2023—but only with human performers. All animal species should be treated equally
Among Prosumers, 80% believe it should be illegal 82%
to keep wildlife as pets, and 82% think all animals 72%
should be treated equally—presumably putting
rodents on par with Rottweilers. There is also
an expectation—expressed by three-quarters I expect pet care brands to advocate
of Prosumers—that pet care brands should advocate for the protection of animals
for the protection of animals. Elected officials,
too, are expected to include animal welfare 76%
protections in their policy platforms. Animal welfare 65%
became an issue in the 2022 presidential election in
PROSUMERS MAINSTREAM
France thanks to a shock film promoted by an animal
welfare foundation. (% agreeing strongly/somewhat)
14I support killing animals as long as it
3.1: THE NEW RULES OF HUNTING is to feed people
And what about hunting? Has that activity been
canceled? Yes and no. While only 14% of Prosumers 49% PROSUMERS
support hunting to maintain traditions and cultures,
nearly half think hunting is acceptable as a means
of feeding people or preserving balance in the
ecosystem. 54% MAINSTREAM
I support killing animals as long as it is
BRAZIL 58%
to maintain hunting traditions/cultures
14% PROSUMERS CHINA 38%
FRANCE 50%
14% MAINSTREAM
INDIA 21%
I support killing animals as long as it
UK 56%
is to preserve an ecosystem balance
48% PROSUMERS US 65%
PROSUMERS
47% MAINSTREAM
15I’m willing to pay more for meat if I know
3.2: RETHINKING MEAT the livestock have been treated humanely
As is evidenced by the growing demand for plant-
based proteins, many people are reconsidering their
76% PROSUMERS
relationship with meat. The emerging consensus
is that all animals deserve respect and kindness;
59% MAINSTREAM
accordingly, just over three-quarters of Prosumers
indicate they are willing to pay more for meat if they
know the livestock have been treated humanely. A
(% agreeing strongly/somewhat)
compromise between consciousness and carnivorism
may come in the form of so-called “no kill” meat,
which is grown in a lab.
SUFFERING VS. SUSTAINABILITY To save the world, I think a shift to a vegetarian
diet for all by the end of the decade is essential
Recent research shows that phasing out animal
agriculture over the next 15 years would provide 43% PROSUMERS
52% of the net carbon dioxide emissions reductions
needed to limit global warming to the point that it
would avert a climate catastrophe. Nevertheless,
only 42% of Prosumers globally say that a desire to 28% MAINSTREAM
fight climate change would motivate them to stop
eating meat, below the 46% who would be motivated BRAZIL 51% 33%
by ending animal suffering.
CHINA 64% 61%
In a potential sign of a further move toward plant-
based diets, only 17% of Prosumers—versus nearly FRANCE 28% 15%
one-third of the mainstream—said neither factor
would motivate them to cut meat from their diet. INDIA 81% 77%
Already, 43% of Prosumers—rising to 64% in China
and 81% in vegetarian-heavy India—say a shift to UK 42% 32%
a vegetarian diet is essential to save the world from
US 40% 25%
environmental destruction.
(% agreeing strongly/somewhat)
16Which of these factors would
motivate / have motivated you
to stop eating meat?
Eating more healthfully
54%
44%
Ending animal suffering
46%
34%
Fighting climate change and
environmental destruction
42%
31%
None of these
17%
32%
PROSUMERS MAINSTREAM
174. Making Nature
Great Again
When it comes to the state of our natural world, it can Which worries you more?
be difficult to know what to worry about first. Given
the increasing frequency and intensity of extreme
weather events—in 2022, hundreds of millions of
people have been displaced by flooding in Pakistan
alone—it is telling that more than one-third of
64% 36%
respondents globally worry more about our planet’s
loss of biodiversity than the rise in natural disasters.
What we are seeing is a growing recognition that PROSUMERS PROSUMERS
all things are connected—humans, animals, and the
The rise in natural The loss of
natural environment—and are in peril. disasters biodiversity
184.1: CRAVING RECONNECTION 4.2: …AND FEELING INCREASINGLY
TO THE NATURAL WORLD… RESPONSIBLE FOR ITS HEALTH
As the modern world grows ever more artificial and A decade ago, most people could manage to ignore
screen-based and as people in developed countries or even deny the impacts of climate change. The
spend the vast majority of their days indoors, nearly rise in extreme weather events has made either
9 in 10 Prosumers feel an intense need to reconnect of those responses increasingly less viable. Now
with nature in their daily lives. At a visceral level, that the urgency of the issue can no longer be
many of us feel we are missing out on something vital, downplayed, 96% of Prosumers think everyone
giving rise to trends such as backyard gardening and shares responsibility for educating others about
chicken-keeping, forest bathing, and tiny homes in how to protect our natural world. As United Nations
remote locations. Scientists are now studying the Secretary-General António Guterres put it: “It is
negative impacts of “nature deprivation” on people’s time to reconcile humanity with nature.”
physical and mental health.
I think it’s everyone’s responsibility
I feel an intense need to reconnect with to educate people on how to protect
nature in my daily life the environment
86% PROSUMERS 96% PROSUMERS
80% MAINSTREAM 92% MAINSTREAM
(% agreeing strongly/somewhat)
19HOW CAN BRANDS ENTICE
AND EMPOWER PEOPLE TO ACT?
SHOW THAT EVERYTHING
IS CONNECTED
In our 2021 Generation COVID Prosumer Report,
more than 8 in 10 Prosumers credited their
generations with leading the fight to make the world
more sustainable and respectful toward animals.
In communicating with Prosumer audiences about
the changes they seek to drive in the world, it’s critical
to recognize the interconnectedness of causes—
and the fact that respect for animals is regarded
as every bit as vital (if not more so) as campaigns
in support of human progress.
I think my generation is leading the
fight for a world that is more...
88% 87% 89%
85% 84%
78% 77%
75% 75%
71% 69%
67% 66%
60%
Equal Inclusive Sustainable Collective Patriotic Respectful Respectful
toward of all religious
animals beliefs
PROSUMERS MAINSTREAM Source: Generation COVID Prosumer Report, 2021
20START EARLY
For children to become the driving force in climate
action, they must be educated about the issues as
early as possible, say 8 in 10 Prosumers. Working
off the insight that nearly 90% of parents credit
their children for encouraging them to live more
sustainably, Procter & Gamble focused on children
as “agents of change” in its It’s Our Home campaign,
intended to inspire “small changes that make a big For children to become the driving force
difference.” Other companies—including Alcoa and of environmental protection, we should
Mars Wrigley (through their foundations), General encourage them to spend more time
Motors, and Amgen—are funding Eco-Schools, outdoors
a sustainability education program offered
by 59,000 schools in 74 countries. Another Eco- 80% PROSUMERS
School partner is Gro Play, a Swedish game developer
that uses video games such as Gro Garden,
Eco-Warriors, and Grow Recycling as a fun way
to teach children about the importance of taking 73% MAINSTREAM
action to protect the environment.
LIVE AND LEARN OUTDOORS
Childhood eco-education should incorporate more
time spent in the great outdoors, according to two-
thirds of Prosumers and mainstream consumers.
Hence, the push for so-called forest schools in
which young children leave the traditional classroom
to spend time in forests or other outdoor settings.
Unilever’s OMO detergent brand encourages
outdoor play as part of its Dirt Is Good campaign.
In collaboration with Nature Play, the brand created
For children to become the driving force of a National Day of Real Play to encourage families
environmental protection, we should raise globally to spend time together outdoors. Among
their consciousness of the environment other activations, OMO has funded playgrounds for
beginning in nursery school children in Vietnam. In the US, several high-profile
brands—including L.L.Bean, Patagonia, Thule, REI,
67% PROSUMERS and Winnebago—support the Outdoor Foundation,
an organization dedicated to getting people outside,
including by addressing equity barriers to make the
outdoors accessible to all. Through its Thrive Outside
67% MAINSTREAM initiative, the group invests in experiential outdoor
education for youth and adults.
21SHOW PEOPLE WHAT THEY
RISK LOSING
It is not just practical things at risk if we don’t
reverse the potentially cataclysmic course of climate
change. We also jeopardize the majesty of nature—
a source of inspiration and wonder, according to
a majority of Prosumers, and a wellspring of poetry Which of these words do you associate
and art. Telecom company Verizon sponsors Arcadia most with nature? (showing Prosumers)
Earth, a traveling exhibition that uses immersive Inspiration
technology, including augmented and virtual reality,
to bring to life underwater worlds and fantasy lands
63%
to engage audiences in the pressing need to combat Wonder
climate change. 55%
HELP DEFEND NATURE
For 1 in 4 Prosumers, the word they most associate
with nature is fragility. The growing sense that the
natural world is on the brink of irreversible collapse
and needs immediate and forceful defending has led
to a push for legal protections. In New Zealand, for
instance, political leaders granted the Whanganui
River—of spiritual significance to the indigenous
Māori people—legal personhood to protect it from
further destruction.
In recent years, Swedish retailer IKEA has purchased
more than 616,000 acres of protected forests in
Europe and North America to stop development
on and deforestation of these lands and to enhance
biodiversity. Other major companies—including
Anheuser-Busch InBev, Coca-Cola, General Mills,
and T-Mobile—support the Nature Conservancy in
its ongoing efforts to conserve 650 million hectares
of land, 30 million hectares of freshwater, and
4 billion hectares of oceans. Meanwhile, brands
Which of these words do you associate
in the food industry are moving into the animal
most with nature? (showing Prosumers)
protection space, including by promoting humane
Fragility husbandry practices. They include familiar names
26% such as Walmart and Panera Bread, as well as smaller
brands such as Chopt and Farmer’s Fridge.
22IN A NUTSHELL
Our love of pets has imbued them with superpowers—
1. to strengthen our families, cure our loneliness, and serve
(however temporarily) as life partners.
Beyond “feeding and watering” our pets, we seek to be
2. responsible “parents,” looking after their physical and mental
health and well-being.
3. Our love of pets has extended to envelop all animals—
making us keener to minimize animal suffering.
Now, we are recognizing the need to extend that love and
4. protection to the entire natural world to protect our planet
and all its inhabitants.
To save Mother Nature, we need to
5. educate children early, live more of our
lives outdoors, and, where needed, confer
legal protections on our natural world.
23About The survey sample was made up
Who Are
the Study of 20% leading-edge Prosumers Prosumers?
In the first quarter of 2022, Havas Prosumers are today’s leading
partnered with Market Probe International influencers and market drivers.
to survey 14,594 people ages 18+ in They have been a focus of Havas studies
30 markets: Africa Bundle (Ivory Coast, for nearly two decades. Beyond their
Kenya, Nigeria), Argentina, Austria, Brazil, own economic impact, Prosumers are
Canada, China, Colombia, Czech Republic, important because they influence the
Denmark, Finland, France, Germany, Greece, brand choices and consumption behaviors
India, Ireland, Italy, Japan, Mexico, Peru, the of others. What Prosumers are doing
Philippines, Poland, Portugal, Russia, Saudi and 80% mainstream consumers. today, mainstream consumers will likely
Arabia, Singapore, South Africa, Spain, the be doing 6 to 18 months from now.
United Arab Emirates, the United Kingdom,
and the United States.
Find out more about Prosumer Reports
https://dare.havas.com/posts/category/prosumer-reports/
Or contact Sebastien Houdusse,
Follow us on Twitter @prosumer_report Global Strategy Director,
at Sebastien.Houdusse@betc.com
Prosumer Repor ts is a series of thought Photos courtesy of Unsplash
leadership publications by Havas—part of
a global initiative to share information and In order of appearance: Chewy, Paul Hanaoka, William Daigneault, devn, Artem Sapegin, Chewy,
insights, including our own proprietar y Tran Mau & Tri Tam, Caleb Woods, Macey Bundt, Avi Richards, Florian Rieder, Zach Zook,
research, across the Havas network of agencies Jonatas Domingos, Josiah Ness, Scott Warman, Yang Shuo, Trent Haaland, Sandie Clarke,
and client companies. Havas Group is one of Markus Spiske, Paige Cody, Jonathan Kemper, Kalen Emsley, Casey Horner, and Alvan Nee.
the world’s largest global communications
groups, bringing together nearly 20,000
people in more than 100 countries. For
more information, visit havas.com or follow
Havas on Twitter (@havas) and Facebook
(www.facebook.com/HavasCreative).
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