LIVESTOCK news - NEW Metal Cattle EID Tag PRIZE DRAW - Win our New ShearWeigh weigh head and load bars - Shearwell

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LIVESTOCK news - NEW Metal Cattle EID Tag PRIZE DRAW - Win our New ShearWeigh weigh head and load bars - Shearwell
W W W. S H E A R W E L L .C O.U K                                                                                    SPRING EDITION 2021

                                                       Working to help the livestock farmer

     LIVESTOCK news

PRIZE DRAW - Win our                                       Forest Range                              Missives from                          NEW
                                    ....................

                                                                              ....................

                                                                                                                     ....................

New ShearWeigh weigh                                       Merinos                                   Minnesota                              Metal Cattle
head and load bars                                                                                                                          EID Tag
LIVESTOCK news - NEW Metal Cattle EID Tag PRIZE DRAW - Win our New ShearWeigh weigh head and load bars - Shearwell
HARPERS
                                                                                   FARM
                                                                                   SUPPLIES
                  Focused on nutrition                                             Focused on Farmers

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                                                                                 farm lambing e
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                                                                                           irect ssentials a
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YOUR FLOCK DESERVE                                                                                               Welcome to the second edition of Shearwell Data’s
                                                                                                                 Livestock News. At a time when livestock prices are at
                                                                                                                 an all-time high and following a back end that provided
                                                                                                                 abundant grass growth. It is certainly one as such that I
                                                                                                                                                                               an ambition for a number of years and is testament to the
                                                                                                                                                                               expertise we have in-house to develop something that
                                                                                                                                                                               no other manufacturer has been able to!! We know many
                                                                                                                                                                               people like the metal Ketchum tag for its good retention

THE BEST ADVICE
                                                                                                                 have never experienced, having taken three cuts of silage     and with this in mind we have based the design on that.
                                                                                                                 1,000ft above sea level and managing to finish all my lambs
                                                                                                                 off grass.                                                    In addition, we are launching The ShearWeigh, our own
                                                                                                                                                                               British-made electronic weigh head and load bars. Fast,
                                                                                                                 With calving having just started we can only hope for a       accurate weights delivered in a robustly designed casing.
                                                                                                                 good spring and being able to turn cows and calves out as
                                                                                                                 soon as possible after calving. With the straw prices where   Combine these two new products with our new family of
                                                                                                                 they are, we certainly do not want to be using any more       Combi 3000 range of tags and you will see we have been
                                                                                                                 than is essential. Ewes are in very good condition and gave   busy getting all of these products to market.
                                                                                                                 a 191% scan, so we will be busy very shortly.
                                                                                                                                                                               Here’s hoping you all have a good lambing and calving
                                                                                                                 On the Shearwell Data front a long awaited day has            season, with plenty of grass in front of them at turnout.
                                                                                                                 arrived, as we are the first company worldwide to offer an
                                                                                                                 official revolutionary cattle metal EID tag. This has been    Richard Webber FRAgS             Director, Shearwell Data Ltd

Containing the nutrients your flock need, you can
be confident that Harpers sheep feeds will ensure
good intakes and fast growth.
For more information, speak to our RAMA trained Feed Specialists.
Harpers Farm Supplies T: 01409 259 600 E: shop@farmersdirect.co.uk     W: farmersdirect.co.uk
                                                                                                                 Contact the team: 01643 841611                                                   www.shearwell.co.uk
Harpers Feeds          T: 01409 254 300 E: harpers@harpersfeeds.co.uk W: www.harpersfeeds.co.uk
LIVESTOCK news - NEW Metal Cattle EID Tag PRIZE DRAW - Win our New ShearWeigh weigh head and load bars - Shearwell
shearwell livestock news                                                                                                                welcome to the spring edition
                                                                                                                                                             Welcome to the Spring edition of Livestock News. This is          Norman Bagley, Head of Policy at the Association of
               3 		                  Welcome
                                                                                                                                                             our second edition and very much an evolving publication –        Independent Meat Suppliers (AIMS) discusses the
               5 		                  Editorial                                                                                                               so your feedback is always very welcome. With lambing and         opportunities offered by DNA analysis in the food supply
                                                                                                                                                             calving well underway, the teams here are working hard to         chain. We also hear from Chris Dodds, Executive Secretary
               6 		                  Meet the Farmers Weekly Sheep Farmer of the Year 2020                                                                   get your orders out to you.                                       of the Livestock Auctioneers Association (LAA) about
               7 - 9 		              New Product Focus – The ShearWeigh weigh head, load bars and app                                                                                                                          the wide variety of activities being undertaken by the
                                                                                                                                                             The Shearwell R&D team has been busy working on some              organisation and how it is ensuring the live sales rings
               10-11 		              LAA - Livestock markets investing in the future of the industry                                                         exciting new products which we are delighted to launch in         continue to represent the UK red-meat sector.
               12-13 		              Forest Range Merinos                                                                                                    this edition to our dedicated customer base, ahead of any
                                                                                                                                                             national promotional campaigns. After a number of years           Duncan Wyatt, AHDB’s Lead Commodity Markets Analyst
               14 		                 Shearwell Australia                                                                                                     of development, significant investment by the Shearwell           provides a fascinating insight into UK and overseas red
                                                                                                                                                             business and on-farm trials we are excited to introduce the       meat markets and discusses the impact of Free Trade
               15-23                 Shearwell Product Pages
                                                                                                                                                             new Metal Cattle EID tag. Following in the footsteps of the       Agreements and future farm support. Whilst John Mercer,
               24 		                 Joseph Walls Ltd                                                                                                        market leading Shearwell SET Tag, the Metal Cattle EID tag        Director of NFU Cymru outlines the “Vision for Welsh Upland
                                                                                                                                                             has demonstrated excellent retention and EID capabilities.        Farming” report and discusses the importance of balancing
               25 		                 Missives from Minnesota                                                                                                 Shearwell Data is the first company anywhere in the world         productive farming and the environment.
               26-27 		              AHDB - What changes might we expect?                                                                                    to offer an official metal EID tag for cattle.
                                                                                                                                                                                                                               Brian Richardson, Head of Agriculture Virgin Money
               28 		                 Technical Tip                                                                                                           In this edition we are also launching the new ShearWeigh          highlights how the recent changes following Brexit will mean
                                                                                                                                                             weigh head, app and load bars. Quick and easy to use,             that utilising the latest technologies and focusing on data will
               29 		                 Red Shepherdess
                                                                                                                                                             accurate, robust and competitively priced – the ShearWeigh        help to improve productivity and output. We also hear from
               30-31 		              Farming Charities                                                                                                       has been designed by the team at Shearwell and trialled           Bridget Lloyd, RamCompare project co-ordinator, a joint-
                                                                                                                                                             on a number of farms with great success. Don’t miss the           levy funded project that is using performance recording to
               32 		                 The times they are a-changin’                                                                                           opportunity to enter our prize draw to win a ShearWeigh           assess genetic potential. Hannah Jackson, better known as
               33 		                 The Possibilities are endless!                                                                                          and load bars (rrp £1,695).                                       the Red Shepherdess also gives us an insight into her plans
                                                                                                                                                                                                                               for the year ahead with her growing flock.
               34-35 		              EID essential to RamCompare project                                                                                     The Turbo Tagger continues to prove extremely popular
               36 		                 Three key elements required for future farming success                                                                  with sheep farmers – whether you are tagging with breeding        And finally, we know the last twelve months have been a
                                                                                                                                                             pairs or slaughter SET tags, the Turbo Tagger makes light         challenge for everyone both physically and mentally. So,
               37 		                 DNA testing offers opportunities to food supply chain                                                                   work of this procedure. You can buy loaded cartridges or          we just wanted to remind everyone that confidential help
                                                                                                                                                             strips which can be loaded into drums.                            and support is available from a range of fantastic farming
               39 		                 Shearwell Representatives                                                                                                                                                                 charities.
                                                                                                                                                             In this edition we hear from a range of commentators from
                                                                                                                                                             as far afield as the USA, Australia and New Zealand. Dan          From the team at Shearwell, we hope you enjoy the read!
FebRUARY 2021 Prize draw winners                                                                                                                             Persons from Minnesota discusses the lamb market and
                                                                                                                        second Prize                         feed costs, whilst the Emmersons from Forest Range                Best wishes,
                                                                                                                                                             Station, Central Otago provide an insightful overview of
                                              First Prize                                                            Sally Glennie,
                                                                                                                                                             their Merino sheep farming business. They discuss how             Julie
                                                                                                                     Aberdeenshire was
                                         Mr Jones, Conwy, Wales                                                                                              their use of genetic breeding technology has enabled them         Editor
                                                                                                                     the lucky winner of a
                                         was the lucky winner of a                                                                                           to produce and market ultra-fine wool to overseas markets
                                                                                                                     Shearwell Stick Reader
                                         year’s supply of ear tags.                                                                                          which are used in exclusive product ranges.

                                                                                                                                Would you like
                                               “I am delighted to have won the tag reader.                                     to enter our new
                                               Shearwell have always provided a first class                                      Prize Draw?                                              Our Livestock News magazine
                                                                                                                               Details on page 21
                                               service”                        Sally Glennie                                                                                              is distributed throughout the UK.
                                                                                                                                                                                          If you would like to advertise or
                                                                                                                                                                                          appear in our next edition please
Front cover image credit:                      Image at top page 3 - Webber family - left to right - Sam, Carolyne, Emma Thorne, James and Richard Webber.
Exmoor Hill Farm Project (EHFP), Steve Guscott Images bottom page 3 - Historical images of Stick Reader, Weigh Crate, Stock Recorder, Webber family and                                   email newsletter@shearwell.co.uk
               This newsletter
                                               staff with first tag machine and first Shearwell EID Crate with digital display.
               is printed on an
               FSC® paper,
                                                For more information please email, newsletter@shearwell.co.uk
               using vegetable                  Editor: Julie Edwards. Design and Content: Diana Murphy
               based inks.
               Please recycle
                                                Shearwell Data, Putham, Wheddon Cross, Minehead, Somerset, TA24 7AS
               after use.                       Contact the team: 01643 841611 www.shearwell.co.uk

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LIVESTOCK news - NEW Metal Cattle EID Tag PRIZE DRAW - Win our New ShearWeigh weigh head and load bars - Shearwell
product focus                                                                                                   new products
                                                                                                            Having quick, reliable data at your farming fingertips is key for any
                                                                                                            business. The ShearWeigh has been designed by people who                              ShearWeigh
Turb              Tagger                                                                                    understand the rigours of farm life and extreme weather conditions.
                                                                                                            Extensive farm trials have demonstrated:                                              Weigh Head
                                                                                                            •        Robust design
                                                                                                            •        Easy to set up
The future of high welfare                                                                                  •        Accurate
high throughput tagging                                                                                     •        Quick read
                                                                                                            •        Simplicity of function
                                                                                                            •        Clear readout                                                                            Ip67
                                                                                                            •        Light weight
                                                                                                            •        Long life battery
                                                                                                            •        Reliable
                                                                                                            •        Excellent value for money
                                  Shearwell Data LIMITED –
                                  Proud sponsor of the Farmers Weekly
                                  “Sheep Farmer of the Year 2020”                                           A world first - Revolutionary new Metal Cattle EID tag

                                                                                                            Shearwell is the first company in the world to offer an official metal EID
                                                                                                                                                                                                  Revolutionary
                                  Congratulations to the winners - Neil and Debbie McGowan of Incheoch      tag for cattle. The development of this revolutionary product has been
“The TurbO Tagger makes
tagging a one person job.
                                  Farm, Blairgowrie, Perthshire. The McGowan’s farm is a mix of grass,
                                  arable and rough grazing which carries 1,300 breeding ewes and 220
                                                                                                            an ambition of the business for a number of years and is testament to
                                                                                                            the expertise within the Shearwell business.
                                                                                                                                                                                                   Metal Cattle
One of the best things that
has happened to tagging”
                                  recorded Simmental and Luing cattle.
                                                                                                            The Metal Cattle EID Tag has been designed around the very popular
                                                                                                                                                                                                    EID Tag
                                  The McGowan’s are focused on producing “functional, efficient and         Ketchum tag, which is well-liked by livestock farmers because of its
                                  robust” breeding stock and have utilised data, type, rigorous maternal    retention capabilities and a number of other features:
                                  evaluation and commercial understanding to grow their “Working Genes”
                                  on-farm breeding sale. Income from their on-farm Working Genes ram        •        Designed for excellent retention capabilities
                                  sale has almost doubled by increasing averages by £250 and selling        •        Incorporates RFID capabilities
                                  more rams.                                                                         (ISO 11784/11785 compliant RFID tag)
                                                                                                            •        Manufactured from stainless steel
                                  Neil and Debbie’s farm produces Texel and Lleyn breeding stock, with a    •        Tag number applied using permanent laser mark process
                                  focus on maternal traits and longevity. The Lleyn and Texel stud flocks   •        Tamper resistant
A revolutionary way to tag your   are Signet recorded and have grown as the genetic merit has developed.    •        Tamper evident
sheep, designed for the market
leading SET Tag                   What the Judges said:

                                                                                                                                                                                                   Medium Tag
                                  “The McGowans understand how breeding decisions and systems               Shearwell Data has recently made an addition to the family of Combi
                                  interact, which they use to good advantage to grow demand for their       3000 tags by adding a “Medium” sized tag to the existing large, small
                                  genetics. The business has made bold moves and remains focused on         and button range. The Combi 3000 Medium has been specifically
                                  new opportunities.”                                                       designed for smaller breeds or for farmers who prefer working with
                                                                                                            smaller sized primary tags:
                                  What the Judges liked:
                                  •       Commercial, forage-based system                                   •        Can be used as a Primary or Secondary tag

                                                                                                                                                                                         59.2mm
                                  •       Repositioned their breeding goals to meet market demands          •        Ideally suited for smaller breeds or those that
                                  •       Rigorous maternal assessment at lambing time                               prefer a smaller sized primary tag
                                  •       Ingenuity shown in marketing livestock and farm produce           •        Can be used in combination with another medium,
                                  •       Focused on the future and adaptable mindset                                a small flag or a button tag as a secondary
                                                                                                            •        Combines the use of new materials
                                  Scan this QR code to view                                                          and refined manufacturing process for
                                  the Farmers Weekly video:                                                          improved quality and retention
                                                                                                            •        View our video on YouTube
                                                                                                                     to ensure the correct applicator
                                                                                                                     pin is used to apply Combi 3000 tags                                             57mm

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LIVESTOCK news - NEW Metal Cattle EID Tag PRIZE DRAW - Win our New ShearWeigh weigh head and load bars - Shearwell
NEW - shearweigh load bars and app                                                                                                        NEW PRODUCTS - shearweigh weigh head
                                                                                                                                              “Simple and rugged - has                                                                                     “Great bit of kit!
                                                                                                                                              been chucked about with                                                                                        Accurate and a
                                                                                                                                              no marks. The readout                                                                                       very quick read. I
                                                                                                                                              is clear whatever the                                                                                          weighed nearly
                                                                                                                                              conditions and stabilises                                                                                   1,000 lambs with
                                                                                                                                              weights very quickly                                                                                    it, with no problems.
                                                                                                                                              and accurately. The                                                                                       The sound it makes
                                                                                                                                              simplicity of function and                                                                                  when an accurate
                                                                                                                                              connectivity is perfect for                                                                              weight is made is an
                                                                                                                                              cheaply achieving auto                                                                                     improvement over
                                                                                                                                              drafting when paired with                                                         Ip67                        the light on my
                                                                                                                                              our Stock Recorder.”                                                                                             other make.”

                                                                                                                                              Gordon Robinson,                                                                                                    Jim Fletcher,
                                                                                                                                              Norfolk                                                                                                                  Norfolk

Shearweigh load bars                                                                                                                          The ShearWeigh - Quick, accurate and rugged                                                   ShearWeigh SDL910          £495

Features - SW1000 and SW600
                                                                                                                                              Having quick, reliable data at your farming fingertips is            The competitively priced ShearWeigh weigh head comprises
•       Made from hot dipped galvanised steel                                                                                                 key for any livestock business. Shearwell Data Ltd has               an extensive range of features and specifications including:
•       Stainless steel IP67 weigh cells and stainless steel fixings.                                                                         developed the exciting new ShearWeigh weigh head and
•       Stainless steel feet - designed for use in the harshest of environments                                                               app to help you meet your business goals.                            •       Robust design, capable of withstanding the
 •      Oil/chemical and UV resistant double insulated Shielded flexible cable                                                                                                                                             rigours of a working farm and extreme weather
                                                                                                                                              The versatile system was designed by people who                              conditions.
                                                                                                                                              understand the day-to-day requirements of busy livestock             •       Suitable for weighing cattle or sheep
                                                                                                                                              farmers. So whether you simply want to weigh your livestock          •       Simple interface - easy to set up and use.
                                                                                                                                              or measure your animals’ daily liveweight gains (DLWG) to            •       Only two buttons to consider – Power and Zero.
                                                                                            Sheep SW600                                       ensure you are on target with your stock’s performance,              •       All settings configured simply by the ShearWeigh
                                                                                            •      Heavy duty 2 tonne capacity                compare the weight and growth of stock against feed costs,                   mobile app.
                                                                                                                                              know your best and worst performing animals or simply                •       Fast and accurate reading.
Cattle SW1000
                                                                  £1,200                                                                      ensure health treatments are correctly applied according to          •       Easy to read display screen (bright screen) – ideal
•       Heavy duty 4 tonne capacity        Pair SW1000                                                 Pair SW600             £800
                                                                                                                                              the animal’s weight, then the ShearWeigh weigh head and                      when working in failing light or dark buildings.
                                                                                                                                              app are the tools for you.                                           •       Light weight.
                                                                                                                                                                                                                   •       Ergonomic design.

NEW shearweigh app                                                                                                                            The new Shearwell ShearWeigh weigh head is made here in
                                                                                                                                              the UK and built for years of reliable service in the harshest
                                                                                                                                                                                                                   •       Supplied with bracket – easily adjusted to tilt
                                                                                                                                                                                                                           (+15° to -15°) and rotate (180°).
                                                                                                                                              of farm environments. Designed by the Shearwell technical
Free ShearWeigh app features                                                                                                                  team, with input from the farm team, the ShearWeigh
                                                                                                                                              ensures that busy livestock farmers can set up easily and            Technical specifications:
•       Easy-to-use navigation menu                                                                                                           quickly. With a 12 hour battery life, the ShearWeigh can             •       Long battery life: 12 hours
•       Scan EID tag or type in manually                                                                                                      go pretty much anywhere, without any reliance on mains               •       Size: W x H x D 211.1mm x 187.7mm x 64.1mm
•       App connects to the ShearWeigh weigh head and Shearwell EID readers                                                                   electric or a generator.                                             •       Weight: 0.9kg
•       Screen shows clearly when weights are stabilised                                                                                                                                                           •       IP67 rated
•       Configure the weigh head for cattle or sheep, kgs or lbs                                                                              The rugged ShearWeigh weigh head is mounted on a fully
•       List of pre-set load bars saved on the app                                                                                            adjustable bracket, so the readout weights are clearly visible       Want to see more?
•       Option to create new load bar setting                                                                                                 from any angle. Weighing an animal is fast and accurate.
                                                                                                                              ShearWeigh

•       Built-in help                                                                                                                         The ShearWeigh will beep to confirm a weight was read so             Scan the QR code to visit our
•       Export the weight and tag data to another device                                                                                      the animal can be drafted or released.                               YouTube channel where you
                                                                                                                                                                                                                   can see the ShearWeigh in action
                                                                                                                                              The ShearWeigh has been trialled on a range of farms and             or call the team on 01643 841611
                                                                                                                                              always demonstrated accuracy, speed of read, reliability             for more information.
                                                 App Store is a service mark of Apple Inc. Android and Google are trademarks of Google Inc.   and excellent value for money.

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LIVESTOCK news - NEW Metal Cattle EID Tag PRIZE DRAW - Win our New ShearWeigh weigh head and load bars - Shearwell
younger auctioneers and fieldsmen,               many other nations and we have some
                                                                                                                                      as well as to connect with the younger           of the highest welfare and production

Livestock markets investing                                                                                                           generation of livestock farmers.

                                                                                                                                      Zanna’s appointment not only further
                                                                                                                                                                                       standards. The bottom line is, we need
                                                                                                                                                                                       livestock on the ground to compete, and
                                                                                                                                                                                       we need to focus on our provenance

in the future of the industry                                                                                                         supports the LAA’s role in policy
                                                                                                                                      negotiations and discussions with
                                                                                                                                      Ministers, Defra, Welsh Government and
                                                                                                                                                                                       and quality standards without this being
                                                                                                                                                                                       undermined by cheap alternatives that
                                                                                                                                                                                       have been produced to lower standards
                                                                                                                                      other industry trade organisations, but          and sourced from around the world.”
                                                                                                                                      will also see her engaging closely with
Throughout       the      unprecedented       The live markets have pulled in more        “Providing this opportunity for live,       the Next Generation Group, and all LAA           While     the   LAA     welcomed      the
challenges created by Covid-19 in the         small and medium sized retailers and        distance-bidding is a strong add-           member firms, with initiatives in support        announcement of the free trade deal
last year and the restrictions placed         butchers, by ensuring that the right        on to the core business of our              of the wider UK red-meat sector.                 between the EU and UK with some relief,
upon the sector, livestock auction            stock is in place for them. In many         members, providing a competitive and                                                         it had already warned of the certainty of     Chris Dodds
markets throughout England and                respects, Covid-19 has set the footprint    transparent environment to achieve a                                                         disruption to exports, regardless of any      Executive Secretary, Livestock
Wales have remained resilient, and            for the future, with marts seeing lots of   true and fair price for livestock.”          Heart of the Community                          trade agreement, at least in the short-       Auctioneers Association (LAA)
crucially, open. This has created a           returning buyers and vendors to the                                                                                                      term.
strong trade for all categories of stock,     live sales ring.                                                                        One of the enduring and key strengths
helping to stabilise the livestock sector                                                 Training & Development                      of the livestock mart, is its place as a         Complications at Dover and other UK
throughout the lockdown period and            “The farming fraternity can see they                                                    community centre. This was recognised            ports have subsequently been seen, with
beyond.                                       can get much more for their stock           These developments align with more          in the 2019 Sean Rickard Report,                 exporters experiencing extra layers of
                                              through the live sales ring, with the       established, yet evolving, services the     “Livestock Markets: An Economic and              bureaucracy, paperwork and difficulties
As we continue to adjust to a post-           competition and fair prices reflecting      LAA supports. The four-year Livestock       Social Contribution much greater than            with certification. It is therefore crucial
Brexit trade outlook, the livestock           the demand against availability,” adds      Market Operations and Management            the value of livestock traded”, which            for industry to pull-together to maintain
auction industry is providing a solid         Mr Dodds, “The last six months have         course, developed in conjunction            revealed that livestock auction markets          consistent supply not only in these
foundation for the future trajectory of       really shown the value of the auction       with Harper Adams University, is now        in England and Wales generate total              problematic early months of the year, but
the UK red-meat sector.                       system.”                                    a well-established qualification and        expenditure of £3.42 billion a year,             as the position evolves through 2021.
                                                                                          is a valuable resource for the next         while bringing invaluable social benefits,       Despite the challenges, it has been
“The increased market throughputs                                                         generation of young auctioneers as          helping to sustain and develop rural             heartening to see the continued high
witnessed in 2020 have been                     Adopting Technology                       they develop their career.                  economies.                                       demand from within the UK and Europe.
phenomenal, and this is in a large part
due to the support, understanding and         Livestock markets have adopted many         In 2018, the LAA in co-operation with       In 2020, a new study was conducted,              The LAA will continue to play an integral     Zanna Dennis
patience of our vendors and buyers, and       new approaches to maintain a safe           AHDB, also launched the ‘Safe Hands’        commissioned      by    The      Prince’s        role in supporting and representing the       Development Officer Livestock
in return the live sales ring is delivering   and secure environment for buying and       Master Drover Programme. Developed          Countryside Fund, and conducted by               UK red-meat sector as it navigates these      Auctioneers Association (LAA)
strong market prices,” explains Chris         selling livestock, and the introduction     by independent training professionals       the Centre for Rural Policy Research             unchartered waters.
Dodds, Executive Secretary of the             of new technology will also likely be       Animal-I, this ‘train the trainer’ course   at the University of Exeter, to evaluate
Livestock Auctioneers’ Association            a feature that will continue to add to      gives a scientific insight into the         the unique social contribution livestock         Mr Dodds concludes “The live sales
(LAA).                                        the future success of the auction mart      best methods of handling livestock,         auction marts play within the rural              ring has demonstrated, particularly
                                              system.                                     and further enhances the industry’s         community.                                       through the challenges of Covid-19, that
“Compare this pandemic against the                                                        commitment to health and safety,                                                             it provides the platform to meet the
outbreak of foot-and-mouth disease            “Many markets are introducing               animal welfare and traceability.            The report is due for release in 2021, with      demand of the retailer and consumer,
in 2001, when markets were closed,            real-time, online bidding platforms                                                     the LAA looking forward to reviewing the         while achieving the true price for the
and stock prices completely collapsed.        during their live sales, facilitating an                                                findings of the independent study.               vendor, and we will continue to invest in
This time the trade has stayed strong,        opportunity to participate in the live         The Next Generation                                                                       the future on behalf of the industry in a
creating a confidence that would              sales, for those not able to physically                                                                                                  post-Brexit environment”.
not have been there, had the marts            be on site during the day,” says Mr         The LAA always has an eye to the              The post-Brexit future
closed,” he adds.                             Dodds.                                      future, and indeed has now appointed
                                                                                          new Development Officer, Zanna              Going forward, the LAA will play a key
                                                                                          Dennis, to help the Executive Secretary     role in bringing industry together. As
                                                                                          and board to further develop and            the founding member and Chair of
                                                                                          extend the LAA’s reach and services,        the Livestock Chain Advisory Group
                                                                                          and to help to drive policy. One remit      (formerly named the UK Livestock
                                                                                          will be to co-ordinate activities and       Brexit Group), the LAA, alongside other
                                                                                          liaison with the LAA Next Generation        stakeholders within the group, continue
                                                                                          Group.                                      to fight the industry’s corner hard in
                                                                                                                                      areas such as welfare, quality standards
                                                                                          The LAA’s Next Generation Group is a        and future trade deals.
                                                                                          key component in this commitment to
                                                                                          the future. Currently chaired by Russell    Mr Dodds explains, “We will continue
                                                                                          Steer, a director of Kivells at Exeter      to have one of the most expensive
                                                                                          Livestock Centre, the Next Generation       production systems in the world, because
                                                                                          Group was established to represent          we are governed more stringently than

                                                                                          Images: Left - Shippon line up, Grisburn    Images: Above right - Knaggs bull
                                                                                                                                      Right - Shearwell Thame Summer Sheep Fair 2020
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LIVESTOCK news - NEW Metal Cattle EID Tag PRIZE DRAW - Win our New ShearWeigh weigh head and load bars - Shearwell
History of Forest Range Merinos                              had the ability to reduce fibre diameter (micron) of the wool
                                                                                                                                           and increase the fleece weight. Visual traits of both sheep
                                                                                                                                           and wool were accounted for as well.
                                                                           Merino sheep were first introduced into the Lindis Pass area
                                                                           150 years ago. They were shipped from Australia and were        As it was impossible to source Merino sires to suit the
                                                                           descendants of the famous fine woolled ‘Saxon’ Merinos          criteria, the Emmersons developed an open nucleus
                                                                           that originated in Spain.                                       breeding programme. This meant selecting the superior
                                                                                                                                           animals from across the entire flock then breeding from the
                                                                           When they arrived in the area the hills were clad with native   top 20% in an elite flock.
                                                                           pastures. Over the past 150 years the descendants of the

Forest Range Merinos
                                                                           first Merinos have adapted to the changed conditions.           To enable the recording for the breeding programme sheep
                                                                                                                                           had to be tagged and together with a NZ manufacturer OCR
                                                                           They have learnt to live at 45 degrees south and to thrive in   (Optical Character Recognition), ear tags were developed
                                                                           a climate that experiences extreme conditions - where the       that could be read by a hand held wand. This was essential
                                                                           altitude ranges from 500m to 2,000m and temperatures can        to allow samples of wool taken from the mid side of the
                                                                           range from minus 20 degrees in winter, up to 38 degrees in      sheep (most representative) to be tested in a fleece testing
                                                                           summer. The sheep graze over an extensive area seeking          laboratory. A carousel with a load cell weighing platform was
                                                                           out the best pasture.                                           developed for fleece weighing. To correlate the information
                                                                                                                                           an animal data recording programme was developed to suit
                                                                                                                                           the criteria that were being measured.
                                                                                  Forest Range Merinos today
                                                                                                                                           Massey University Geneticists in Palmerston North, NZ
                                                                           To ensure that the animals have access to the best pasture      were employed to index the animals. To date over 300,000
                                                                           to feed on, the property has been extensively fenced into       animals have been recorded and the indices are based
                                                                           paddocks (blocks) to help control the grazing pattern.          on sire information dating back to 1980. This has given
                                                                           Blocks range from 250 to 2,000 hectares in size. There are      tremendous selection capacity. Shearwell Data ear tags,
                                                                           some smaller paddocks on the flat land for lambing the elite    together with a Stick Reader have been used for a number
                                                                           ewe flock.                                                      of years.
                                                 Forest Range
                                                   Station,                Sheep are run together in the open country in flocks usually    The Lindis fibre flock produce 50,000 kgs of wool annually.
                                                 Central Otago             dependent on their age and sex. Sometimes a mob may             The fibre diameter is 13.2 micron average, with a range from
                                                                           comprise over 5,000 animals which means that they will          11 to 15 micron.
                                                                           need to be shifted onto better pasture frequently. Most
                Forest Range Station is located in the Lindis              shifting of the sheep is done using a helicopter.               The resulting fibre is now the largest volume of ultra-fine
                Pass, Central Otago, New Zealand. The                                                                                      naturally raised Merino wool in the world. Some of this fibre
                                                                                                                                           is scoured and carded into a sliver, ready for the next stage
                Emmerson family have been farming the
                station for over 100 years, with the current
                                                                             Developing a world class ultra fine                           of spinning, It is then used for an exclusive range of products
                children being the fifth generation.                             merino fibre enterprise                                   sourced by overseas manufacturers.

                The Station comprises 18,500 hectares
                (45,714 acres) of native and improved
                                                                           The original breed of fine woolled Merinos that was imported
                                                                           into New Zealand continues to the present day. However,
                                                                                                                                                   Property sustainability and
                pasture, tailored for raising Merino sheep for             over 150 years there have been some major modifications                       animal health
                their ultra fine wool. Currently it runs 16,000            to their type, sometimes influenced by the fashion trends
                sheep, composed of 10,000 ewes (females),                  of the day.                                                     Farming operations are managed holistically to ensure
                5,500 hoggets (one year old ewe, wether                                                                                    that long term environmental goals such as water quality,
                and ram progeny) and 500 ram sires.                        Forty years ago, modern genetic breeding technology             biodiversity and soil fertility are maintained and enhanced.
                                                                           became available and since that time the Emmerson family        Animal welfare is of prime importance. The sheep have the
                                                                           have used these tools to influence the fibre available from     ability to range freely with good quality feed, clean air and
              Images Left - Top: Forest Range ram hoggets. Middle:         their Forest Range Merinos.                                     pure drinking water.
              Hogget fleece shearing. Bottom: July snow fall. Right -
              Top left: Summer country. Top right: elite ewes and lambs.   The animals that were selected for the breeding programme        Jeanette, Russell & David Emmerson

         12                                                                                                                            13
LIVESTOCK news - NEW Metal Cattle EID Tag PRIZE DRAW - Win our New ShearWeigh weigh head and load bars - Shearwell
Australia
Shearwell Data Australia is situated in Bendigo, the
second largest regional and farming community in
Victoria, Australia. Like our head office in the UK we
specialise in the production and sale of the Shearwell SET
tag (designed for sheep and goat use), along with a range

                                                                                                                                                                PRODUCTS
of EID equipment.

     Sixty six million head of sheep
Australia is well known for prime lamb production and
famous for its Merino wool. Traceability is at the core of
our business, due to a strict adherence to biosecurity                                                                                                                Working to help the livestock farmer
regulations and promotion of the Australian reputation
for safe and healthy meat and fibre. We have seen a 7%            The Shearwell Data team works together to ensure each
decline in the national sheep flock in a recent MLA (Meat         and every customer receives excellent customer service
& Livestock Australia) report conducted in June 2019.             and we pride ourselves on the strength and dedication to            EID Tags       EID Readers            Software                     Handling
However, we still have approximately 66 million head of           our company. We work together and get the job done!
sheep in Australia, with 17,700 farms across the country.
All animals require individual property identification to         Even through the unprecedented times experienced
fulfil Australia’s traceability standards, with a growing         during the bulk of 2020, which saw many staff members
number of progressive farms moving into data collection           disrupted from general work practice with the necessary
innovation by adopting electronic tag scanning methods.           adoption of remote office methods, customers were
                                                                  impressed to consistently find staff readily available to
                                                                  answer queries, discuss and explain products, place
    Young merino ewes are selling                                 orders, produce and then ship tags with rapid turn-around
         in excess of $300                                        times.

Shearwell Data Australia’s latest ordering period has seen        Australia is currently experiencing fair to good conditions
a significant number of tags pass through the system. This        that have seen many farming enterprises heading back
has been a substantial increase compared to previous              into livestock, creating a demand for high quality breeding
years, with market share within Victoria alone increasing         stock. Young merino ewes are selling in excess of $300.
year on year. The company’s peak season, which is mostly          The shift to warmer weather has also brought about a
attributed to the concentration of lambing that occurs            flurry of activity to farm life with harvest in full swing and
from the end of March through to mid-September, was               livestock farmers slowly making plans for the lambs they
carried out almost seamlessly because of the dedication           look to expect throughout 2021.
of our hard-working Shearwell Data team.
                                                                                                        Brett Matthews
                                                                                                              Business Manager,
                                                                                                          Shearwell Data Australia

                                                                                                                                                                                                  Shearwell
                                                                                                                                                                                                Auto Drafter

                                                                                                                                     Contact the team: 01643 841611 Full range online w ww.shearwell.co.uk
                                                             14
LIVESTOCK news - NEW Metal Cattle EID Tag PRIZE DRAW - Win our New ShearWeigh weigh head and load bars - Shearwell
free replacements                                        VISUAL CATTLE TAG                                                                         visual tags
                                                         NEW Combi ®                                                                                 FREE Replacements
                                                         Medium                                   £1.05                                              Conditions apply - call for details
                                                         (primary and
                                                         secondary)                                                                                                        Combi ®

              FREE                                       Designed                                                                                    Large (primary and secondary),
                                                         for smaller
                                                         breeds
                                                                                                                                                    Small Flag and Button (secondary)
              Replacement                                and farmers
                                                         who prefer
                                                                                                                                                             Colours available for SECONDARY tags

             Cattle & Sheep Tags                         a smaller
            For life - Even when sold                    primary
              Conditions apply - Call for details        tag

                                                         KETCHUM METAL                                                                             £1.12                                          77p                          92p
                                                         Tamp2 - Steel          For cattle (secondary only)

                                                         Quantity       Runs

                                                                                                                              tst tags                                                               electronic tags
                                                         1 to 9		       £3.30
                                                         10 to 24		     £0.80

  FREE Replacement SET Sheep Tags                        25 to 49		     £0.55
  - when you buy 200 or more breeding pairs              50 to 100      £0.45
                                                                                                                Tissue Sampling Tag -
             (one EID and one Visual SET Tag)            101 to 200     £0.35
                                                                                                                                        TST/BVD Flag or Button                                            Combi E30® Flag or Button
                                                                                                                single BVD or DNA
                                                                                                                                         DNA tags also available                                                     (secondary only)
                                                         201 to 500     £0.30                                   tag without test
                                                         501 to 1000    £0.22                                   £1.95
                                                         1001+		        £0.20                                                                                                                             £2.09
customer service                                         KL3 - Steel            For sheep, goats and pigs
                                                                                                                TST and Ketchum
                                                                                                                metal pair available
                                                                                                                - Call for pricing
                                                                                                                                                                      From
                                                                                                                                                                  £5.05
                                                                                                                                                                   pair of tags

is our priority
                                                                                                                                                                     & test
                                                         Quantity       Runs
                                                                                                                      From
                                                         1 to 9		       £2.20
                                                                                                                   £5.05                                                                                                       £2.09
“I find Shearwell tags superior quality                  10 to 100      £0.33                                      pair of tags
                                                                                                                     & test
to any other and the retention rate is                   101 to 500     £0.27
second to none”                                          501 to 1000    £0.22
                                                                                                                                                                                 hown at
                                                         1001+		        £0.20                                                                                                  sS

                                                                                                                                                                  Priced Tag
N. Sandilands, Roxburghshire

                                                                                                                                                                                           Ac
                                                                                                                                                                                   Please

                                                                                                                                                                                              tu
Farmers Weekly Sheep Farmer of the Year Finalist

                                                         pig tags
                                                                                                                                                                               call to order

                                                                                                                                                                                                al Size
                                                                                                                                                                               or ask for tag
“Now that’s what I call service”                                                                                                                                                  samples

R. MacKenzie, Highlands                                  Combi Pig and Button
                                                                                                                Tags with management space available
“I am so impressed with Shearwell
Data, you are a fantastic company.                                                                       from   Free applicator with first order - conditions apply
Customer service and speed of                                                                           45p
despatch is great, I would recommend                                     from
you to anyone!”                                                         45p                                     Please Order Urgent Replacements by 2 p.m.
                                                                                                                          for Same Day Despatch
T. Wayne, Ceredigion
                                                                                                                   Replacement cattle tags - not originally
                                                                                                                 supplied by Shearwell available from £2.50
                                                    16                                                                                                                          17
LIVESTOCK news - NEW Metal Cattle EID Tag PRIZE DRAW - Win our New ShearWeigh weigh head and load bars - Shearwell
electronic and Visual tags

                                                                                                                                                                                                                                                         nE
                                                                                                                                                                                                                                                               w
   Excellent                                  SET Tags
   Retention                                  - One Design
 Britain’s Favourite
     Sheep Tag                              - Two Functions

                              TAGS IN STRIPS                              TAGS IN DRUMS

                                                                          Turb
                                                                          Tagger
                                                                                                                            Tagger                                                            Tagger
                                                                                                                            £60                                                               £24

                                                                                                                                        revolutionary METAL CATTLE EID tag
                                                                                                                                        Shearwell Metal Electronic Secondary Cattle Tag
      Breeding Pairs                From    80p                                                                                                                                                                                            “It’s as good as my
                                                                           Pairs                                  EID                               hown at                  •   Made from Stainless Steel                                   usual metal tag
                                                                                                                                                  sS        A
                                                                            90p                                   67p                                                        •   Permanently laser marked                                    for going in and

                                                                                                                                       Pric Tag

                                                                                                                                                               ctu
                                                                                                                                                      Please
      EID Slaughter                 From    62p                            fr o m                                fr o m                           call to order              •   ISO 11784/11785 compliant RFID tag (134.2kHz)             staying in but now

                                                                                                                                           ed

                                                                                                                                                                   al Size
                                                                                                Drums not                                         or ask for tag             •   Designed for retention                                    I can benefit from
                                                                                                actual size
                                                                                                                                                     samples
                                                                                                                                                                             •   Tamper resistant / tamper evident
                                                                                                                                                                                                                                               EID as well”
               SET Tags - tiered pricing applies to both breeding pairs and slaughter tags

SET Tag Colours Available (plus Grey for NEMSA Mules only)
                                                           hown at
                                                         sS        A
Supplied in strips of 10 SET Tags                                                   Supplied in ‘drums’ of 20 SET Tags                                                                                                                      A world first -
                                            Priced Tag

                                                                      ctu

In Scotland and N. Ireland we can supply                     Please                 20 SET Tags preloaded into the drum.
                                                         call to order                                                                                                                                                                      revolutionary
                                                                          al Size

alternate EID and Visual SET Tags in the
same coloured strip (due to current sheep                or ask for tag
                                                                                    Choose from 10 SET Tag breeding pairs
                                                                                    (alternate EID and Visual) or 20 slaughter tags.
                                                                                                                                                          £2.09
tag legislation).    For sheep and goats.                   samples                                                                                                                                                                          new Metal
                                                                                                                                                                                                                                            Cattle EID tag
Visual tags                                                                                         electronic
Combi 2000® Mini and Button                                                                               EID E23® Button
                                                                                                          or EID E23® Mini

                       from                                                                                                £1.30
                       45p                                                                   £1.30
                                                                                                                                        Supplied in strips                       Strip shown -
                                               from                                                                                     of 20 tags                               Numbers 26430 to 26449 (first digit is a check digit)
                                             45p                                                                                        Prices correct March. 2021. All prices exclude VAT and delivery charges. Prices and offers are subject to change without notice.

                                                                18                                                                                                                                      19
SHEARWELL PRIZE DRAW

                                                                                                                                                                          w

                                                                                                                                                                                                                                                                            en
technical tip                                                        farmworks                                    by sdl

                                                                                                                                                                  no

                                                                                                                                                                                                                                                                                   te
                                                                                                                                                                                                Sign up to our Email Newsletter and

                                                                                                                                                                                                                                                                                         r
                                                                                                                                                             r
                                                                     Software for PC -                                                                                                       enter our Prize Draw for your chance to win
viewing animal details

                                                                                                                                                      te

                                                                                                                                                                                                                                                                                              no
                                                                     Communicates with our

                                                                                                                                                   en

                                                                                                                                                                                                                                                                                                       w
on the stock recorder                                                Stock Recorder and
With lambing and calving in full swing for many
                                                                     FW mobile app                                                                                      NEW ShearWeigh                                                                               RRP
people, it is important to know how to access key                                                                                                                        weigh head and
animal details, especially if you are in the middle of a
task – this is simple on the Shearwell Stock Recorder:               Easy to use - for cattle and sheep
                                                                                                                                                                        a pair of load bars                                                                     £1,695
                                                                                                                                                                        for cattle or sheep                                                                          +VAT

                                                                                    FarmWorks
                                                                                     by SDL                          Ask for                                                                                                                         Ip67

                                                                                                                                                      w

                                                                                                                                                                                                                                                                                         in
                                                                                                                     a demo
                                                                                                                      pack

                                                                                                                                                            in

                                                                                                                                                                                                                                                                                   w
                                                                FarmWorks by SDL can help meet statutory
•        There is a large grey button on the left hand          requirements for record keeping and movement                                              Full terms and conditions apply. To view these and to enter our Prize Draw please visit www.shearwell.co.uk/newsletter
         side of the Stock Recorder as you look at it –         notifications. FarmWorks is the ideal livestock
                                                                                                                                                          KEY TERMS: Entry Period: Entry is open from 1p.m. GMT on 31/03/2021 to 11.59 p.m. GMT on 01/09/2021
         looks the same as the right hand button you            management program that helps turn livestock                                              (“Closing Date”). Draw Date: 03/09/2021 and the winner will be notified by the email provided at the time of entry.
         press to scan a tag (circled in image above).          data into meaningful management information.                                              Prize: A ShearWeigh weigh head and a pair of load bars (choice of either SW1000 or SW600). Entry: Entry is free.
         If you scan a tag (on any screen) once the 		          Fully compatible with the Shearwell EID systems.                                          Entrants must have internet access, be aged 18 or over and live in the UK, IOM or the Channel Islands. Entrants
         tag has populated in the tag field you can             Communicates with our Stock Recorder and app.                                             must sign up to the Shearwell Email Newsletter and select the opt-in check box to enter the Prize Draw and
                                                                                                                                                          agree to the full terms and conditions. In order to complete the sign up process, entrants need to click on the
         press this button to view various details
                                                                                                                                                          confirmation email to confirm their subscription. Without clicking on the confirmation email, the entry is not valid.
         about the animal.
•        Open up whatever screen you require 		                       Complete (Cattle & Sheep)                  £525

•
•
         (weighing, lambing, calving, review data).
         Scan the tag.
         With the tag field still highlighted yellow,
                                                                      Cattle only
                                                                      Sheep only
                                                                                                                 £375
                                                                                                                 £375
                                                                                                                                                           Easy to use - for cattle and sheep                                                   EID Stick Reader
         press the grey button on the left hand side.                 Includes one year’s upgrades and                                                     The Stick Reader is rugged, and built for a hard day’s work out on
•        Options are Animal History, Add Comment,                     technical support via telephone.                                                     the farm. It has easy, single-button operation and a large display.
         Add Cull Comment and Correct Details.                                                                                                             In a pen, in a race or out in the field, simply point, scan, record and
•        Within Animal History you have six options to          Data capture and transfer is the key to the future of                                      store the data - up to 16,000 animals and up to 26 management
         view:                                                  the farming industry. FarmWorks by SDL can help                                            groups. Data can be transferred from the Stick Reader by
         1.        Details                                      meet statutory requirements for record keeping                                             Bluetooth to a PC, a Mac, our Mobile Printer or to our apps.
         2.        Weight                                       and movement notifications. FarmWorks is the
         3.        Comments                                     ideal livestock management program that helps                                              Green light = new read
         4.        Progeny                                      turn livestock data into meaningful management
         5.        Treatment                                    information. Fully compatible with the Shearwell EID                                       Red light = duplicate read
         6.        Movement – click on any option to            systems. If you have any queries or would like a demo
                   view the information.                        pack please contact us.

•        Comments can be added here – simply type
         the comment into the box, select if you wish
         the comment to show next time the tag is
                                                                FarmWorks App for Android                                                                  SDL440S Stick Reader               £550              Tough Case   £50
         read, and save.
                                                                Use your Android device to go mobile with
                                                                FarmWorks - add-on licence required.                                                                                   StockMove Express App
•        Some animal details can be corrected as
         long as there isn’t a detail-connected event
                                                                Please Note: You must already have                                                                                    - View and record livestock
         for that animal (e.g. you can’t change a ewe
                                                                FarmWorks by SDL on your PC and have                                                                                 details on farm - Even without
         to a ram if there’s a lamb recorded to her).
                                                                current annual support (call for details).                                                                                                                                         iPhone, iPad and Mac are trademarks of Apple Inc.
         You can correct the date of birth, gender and
                                                                                                                                                                                      the Stick Reader or animal!                                  App Store is a service mark of Apple Inc.
         breed here.                                            Add-on licence                £30                                                                                                                                                  Android and Google are trademarks of Google Inc.

                                                                iPhone, iPad and Mac are trademarks of Apple Inc. App Store is a service mark 		   of Apple Inc. Android and Google are trademarks of Google Inc.
                                                           20                                                                                                                                                                 21
SHEARWELL DATA - Supporting                                                                                      automatic drafting crate
     farmers with quality products                                                                                     New design with anti-jump bars and removable caddy

             We provide a complete system to help you benefit from your data

   EID Tags                  EID Readers                       Software                             Handling

                                                           FarmWorks
                                                           by SDL
                                                                                                                                                                                                                                     Please Note:
                                                                                                                                                                                                                                      A Shearwell
                                                                                                                                                                                                                                    Stock Recorder
                                                                                                                                                                                                                                      is required
                                                                                                                                                                                                                                         for the
                                                                                                                                                                                                                                     management
                                                     for cattle and sheep                                                                                                                                                              functions.

                                                                                                                                                                    Drafting Crate without Stock Recorder          £9,999

                                                                                                                       Save time and effort when drafting your livestock and get it all right first time. Decide how you want to draft out your animals

official uk supplier of te pari equipment                                                                              - weight, gender, breed, health problems, management group etc. - and then let the Shearwell Auto Drafter do it for you.
                                                                                                                       Automatically. It’s easy, fast and above all accurate. RFID tags and devices can be read in any orientation, use with our Race
                                                                                                                       Reader and Stock Recorder for automatic hands-free data capture.

Sheep Handler and Auto Drafter                                      Revolution Drench Gun
Choice of models - Draft 3, 4 or 6 way                              Choice of models - Automatic or manual             shearwell eid weigh crate
The HD4 handler has four auto drafting gates.                       and drench or vaccinate - full details online
Weighing, crutching, vaccinating or drenching, and
drafting can now be done in the same session with                   Automatic Drench Gun features:                     New design with anti-jump bars and removable caddy
the help of the new multifunction remote.             Full
                                                     details        •        Battery Powered for ease of                                                                          Record weights, treatment information, comments and a host of
The lead up race has an auto sensing backing hook    online                  use and reduced hand strain                                                                          key indicators to effectively manage your flock on the move.
for improved flow, making it ideal for producers                    •        Improved medication performance
looking for extensive sorting.                                               with exact weight based dose                                                                         RFID tags and devices can be read in any orientation, use with
                                                                    •        Eliminates costly over dosing                                                                        our Race Reader and Stock Recorder for automatic hands-free
                                                                    •        Reduces product resistance caused                                                                    data capture.
                                                                             by under dosing
                                                                    •        Fast refill and delivery with less
                                                                             spitting when dosing
                                                                                                                                                                                                                  Keep your ear tags, applicator
                                                                                                                                                                                                                  and spray cans within easy reach.
                                                                                                                                                                                                                  Both of the Shearwell crates
                                                                                                                                                                                                                  come with a handy removable
                                                                                                                                                                                                                  caddy.

                                                                                        Automatic versions      £850                                                              Weigh crate without Stock Recorder             £5,700
                                                                                           Manual versions      £600

                                                                        Optional 14ml barrel, inc. vaccinator   £150
                                                                                                                       Prices correct March 2021. All prices exclude VAT and delivery charges. Prices and offers are subject to change without notice.
              POA                                                           Optional 70ml barrel for dosing     £125
                                                                                                                       Contact the team: 01643 841611                                                        www.shearwell.co.uk
                                                      22                                                                                                                             23
Distributors of Shearwell Data tags in N.I. & Ireland                                                                                                                                           MISSIVES FROM
                                                     Joseph Walls Ltd is a family-run business based in Hilltown,
                                                     Co Down, Northern Ireland. Established in 1974 Joseph
                                                                                                                                                                                                   MINNESOTA
                                                     Walls started out primarily with contract lime
                                                     spreading and grass seed sales. Over
                                                     the years it developed into a much
                                                     bigger enterprise, with broader
                                                     product lines to include
                                                     fertiliser, animal feed and
                                                     medicines, farm equipment
                                                     and much more.

                                                     Joseph Walls Ltd began printing tags
                                                     on Shearwell’s behalf in early March
The business has expanded across three sites,        2020 and have had a busy and
two in Co Down and the third in Dundalk, Co          successful year to date. Tag orders
                                                                                                                                                                                                                                Dan Persons
Louth, Republic of Ireland - making it well placed   and EID enquiries can be made                                                                                                                         Shearwell Sales and Support Representative
to service the surrounding counties and further      directly with the Joseph Walls team
afield. The wider range of products can be viewed    on (NI) 02895 313263 or (RoI)                                        New investment in the sector                              pound at our regional auction market and lighter weight 80-
                                                                                                                                                                                    90 pound slaughter lambs trading near $2.70 per pound.
online at www.josephwallsonline.com                  0429 424054.
                                                                                                                    The outlook for the US sheep industry is pretty positive        The 80-90 pound (36-40kg) lambs continue to demand a
                                                                                                                    at this time. We have reduced our freezer inventories over      premium in the market but they must be well muscled with
                                                                                                                    previous years and have had one new slaughter facility          some fat cover. The demand and price for cull ewes has
                                                                                                                    come online in Colorado last fall. In addition, we have         been very strong trading in the $0.80 to $1.50 a pound for
                                                                                                                    another new facility opening this month in Texas, subject       170 pound (77kg) ewes. This will likely taper off when the
                                                                                                                    to satisfactory inspections. These two new plants will take     larger runs of culls start coming in around early March.
                                                                                                                    up the void left by the closing of the Mountain States Rosen
                                                                                                                    facility in August of 2020 and offer excess packing capacity                 The Shearing Season
                                                                                                                    if needed. It is very encouraging to have new investments in
                                                                                                                    this sector.                                                    Here in the Midwest the shearing season began in mid-
                                                                                                                                                                                    December. Most flocks are shearing their ewes 30-60 days
                                                                                                                       Demand and price remain strong                               prior to lambing. This keeps our barns dryer and warmer

        SEDGEMOOR                                                                                                   The price of lamb has recovered to pre-covid levels over the
                                                                                                                                                                                    and helps get lambs off to a better start with little help from
                                                                                                                                                                                    the shepherds. Our wool prices are definitely the sad part
      AUCTION CENTRE                                                                                                last two months. We are on the edge of being able to reopen     of our story. For the ewes we sheared in our operation
                                                                                                                    our food service industry that consumes approximately 40%       December 30th we are being given an advance payment of
                                                                                                                    of the lamb processed by the major packers. We currently        $0.05 per pound with the hopes we will get a grade and
                                                                                                                    have 140 pound (64kg) lambs trading at around $1.60 per         yield bonus of 10-15 cents in a few months. My wool is sold
       The Livestock & Dairy                                                                                                                                                        raw but would grade with 28-32 micron which is considered
       Dispersal Centre of the                                                                                                                                                      rather course. The western flocks with 17-20 micron fleeces
                                                                                                                                                                                    are experiencing reduced prices as well.
               South
                                                                                                                                                                                           Large increase in feed costs
           Contact us for all                                                                                                                                                       The end of 2020 saw a rather large increase in our feed cost
           marketing advice                                                                                                                                                         as commodity prices rose. Our late gestation feed jumped
                                                                                                                                                                                    from $0.30 to $0.35 per day feeding corn, corn silage and
            01278 410278                                                                                                                                                            alfalfa haylage for a 170 pound shorn ewe outside at 15°F
                                                                                                                                                                                    (-9°C).

                                                                                                                                                                                             The fishermen are happy!
 G R E E N S L A DE TAY LO R H U N T                                                                                                                                                We are experiencing a very mild winter so far with low
          www.gth.net                                                                                                                                                               temperatures around 5°F (-9°C) and highs close to freezing.
                                                                                                                                                                                    This is 15-20 degrees above normal for us. We also have
                                                                                                                                                                                    very little snow with many fields showing black. Ice on the
                                                                                                                                                                                    lake is 13 inches thick and the fishermen are happy.
    Our Livestock News magazine is distributed throughout the UK. If you would like to advertise
               or appear in our next edition please email newsletter@shearwell.co.uk

                                                            24                                                                                                                 25
Price, convenience and quality are the key three drivers         What does this mean for UK lamb? Already the world’s third
                                                                                                                                 for consumers and set their actual purchasing priorities (1)     biggest exporter of sheep meat, the UK is increasingly set
                                                                                                                                 when in store. This is why the debate over farming standards     to become a net exporter more often, because of falling
what changes might we expect?                                                                                                    is such an important one, as higher standards almost always
                                                                                                                                 come at a higher price. Now the UK has left the EU, and is
                                                                                                                                                                                                  domestic demand and New Zealand exporting more to
                                                                                                                                                                                                  China. New Zealand volumes will continue to play an
                                                                                                                                 free to sign its own free trade agreements, the differences      important role balancing our market in the early part of the
                                                                                                                                 between international production systems will come under         year with legs and loins, but the UK could become ever
                                                                                                                                 more scrutiny. World Trade Organisation rules have much          more dependent on demand for carcases in the French
No-one needs reminding that the UK’s relationship with the        conclusion of trade deals will have implications for UK        less to say about methods of production than they do about       and German markets. How do UK sheep prices compare
EU changed on 1 January 2021. But where do we stand in            agriculture. So, if new free trade agreements bring greater    the final product itself, and some countries even argue          with those in other countries (4). As the Chinese market
terms of our beef and lamb markets, and what changes              access to our markets, it will be the marginal cost of         against country of origin labelling.                             develops, it’s likely that exports from New Zealand will
might we now expect?                                              production of imports that will set prices here. While there                                                                    increasingly move in that direction. New Zealand could
                                                                  may of course continue to be some cross-subsidy through        Farm support is changing - It’s not all about how consumers      even end up playing the role of “swing supplier” in the next
Short term impacts of the UK’s exit from the EU - On 1            environmental schemes, only producers that can compete         consume and will be guided by a philosophy of “public money      few years, which would increasingly tie price movements in
January the UK‘s position on transporting goods to and from       on a short-term marginal cost basis will be best positioned.   for public goods”. There will be more emphasis on natural        Europe to those in China for some products. There is some
the EU switched from ‘deliverer’ to ‘importer or exporter’.       Long term, businesses need to recover their full cost of       capital. An agricultural transition period will be in place in   evidence that this is already happening.
Although nothing like the changes we could have expected          production to remain viable.                                   England from the start of the year to help farmers plan for
in the event of no deal, in the short term we face delays at                                                                                                                                      What does this mean for UK beef? The outbreak of
ports as additional border checks take place. Trade friction,                                                                                                                                     coronavirus highlighted the importance of the value of the
or the costs associated with additional paperwork, customs                                                                                                                                        whole beef carcase when it comes to returning value to the
checks, will affect trade both ways in the long term. These                                                                                                                                       supply chain. A survey of selected countries from AHDB
costs may be passed along the supply chain and could well                                                                                                                                         Farm Economics’ agri benchmark network (5) revealed that
have an impact on farm gate prices. Labour complications                                                                                                                                          the UK had one of the highest ratios of sirloin steak prices
need to be considered by each farm business too, as it’s                                                                                                                                          to minced beef prices.
likely there will be a smaller pool of people with the required
skill set available and competition will increase.                                                                                                                                                At the moment, around 45% of the carcase is minced, but
                                                                                                                                                                                                  mince could go from a low margin product to something
The UK is a net importer of beef, and increasingly is                                                                                                                                             more valuable, increasing this percentage. Lean meat yield
becoming a net exporter of sheep meat. These balances                                                                                                                                             from the carcase would become more important, and is
have implications for prices. The spectre of no-deal has                                                                                                                                          something that can be managed through breeding and
gone, so prices for sheep will be influenced by the global                                                                                                                                        feeding. See how UK cattle prices compare with those
market, which is tight at the moment. Supplies available for                                                                                                                                      in other countries (6). 2020 saw the implementation of
                                                                                                                                                                                                  measures by some milk processors to ban the euthanising
                                                                                                                                                                                                  of healthy bull calves on farm. This has implications for
                                                                                                                                 the new arrangements that are on the way. The standout           breeding and inseminations decisions, dairy production
                                                                                                                                 element of this is the seven-year phased reduction in direct     costs but also the beef supply chain. It is likely that we will
                                                                                                                                 payments (2). These payments offer a level of security and       see further contraction in the suckler herd, and more beef
                                                                                                                                 certainty to farm business income, amounting to 61% of           of improving quality coming from the dairy herd.
                                                                                                                                 profitability across the board, although it differs by sector.
                                                                                                                                 Although in the short term the overall level of support          At the end of January, AHDB will be releasing its latest Agri
                                                                                                                                 available could be the same, the amount of money                 Market Outlook (7), further examining the production, trade
                                                                                                                                 distributed will also depend on environmental scheme             and demand prospects for each of its farming sectors. For
                                                                                                                                 design and uptake. Understanding on-farm costs of                more information on beef and lamb
                                                                                                                                 production and returns at the margin have never been             markets, as well as other sectors,
                                                                                                                                 more important (3). If livestock farms are going to be paid      please go to the markets and
                                                                                                                                 to produce environmental products, how much will this be         prices pages (8) on the AHDB
                                                                                                                                 in addition to, or at the expense of agricultural output? If     website.
                                                                                                                                 environmental schemes cannot reconcile food production
                                                                                                                                 with environmental outcomes, farmers will need to become
export are expected to be lower in both Australia and New                                                                        adept at maximising profits from their farms, even if this
Zealand, and Chinese demand for imported protein remains                                                                         means some tough decisions on output.
strong for now. However, China’s pig herd is recovering from                                                                                                                                                                               Duncan Wyatt
African Swine Fever and growing quickly. Drivers of UK beef                                                                                                                                                                    - Commodity Markets Analyst at AHDB
prices are perhaps more domestic in nature; coronavirus is
disrupting normal eating patterns so retail sales are playing                                                                     1)   https://ahdb.org.uk/knowledge-library/consumer-insights-the-meat-shopper-journey
a more important role, more retailers are sourcing British                                                                        2)   https://ahdb.org.uk/news/eu-exit-perspectives-direct-payments
cattle which is supporting prices.                                                                                                3)   https://ahdb.org.uk/knowledge-library/horizon-preparing-for-change-the-characteristics-of-top-performing-farms
                                                                                                                                  4)   https://ahdb.org.uk/lamb/global-sheep-prices
International competition - Leaving the EU allows the UK to                                                                       5)   https://ahdb.org.uk/news/carcase-balance-again-and-the-future-of-retail-prices
strike its own trade agreements. We know that Free Trade                                                                          6)   https://ahdb.org.uk/beef/global-cattle-prices
Agreements (FTAs) with USA, Australia and New Zealand                                                                             7)   https://ahdb.org.uk/agri-market-outlook
are in the pipeline. All are big agricultural exporters and                                                                       8)   https://ahdb.org.uk/markets-and-prices

                                                              26                                                                                                                              27
technical tip                                                                                                                red shepherdess
how to coNNECT a Stick Reader TO a STOCK RECORDER                                                                            2020 has been pretty exciting for me in terms of making
                                                                                                                             some long-awaited progress and pushing the farm on.
Details of our SDL Connect programme for connecting          In the drop-down box entitled PORT click on the down            Earlier in the year we had an opportunity to rent another
the stick to the PC are included in the box – you need       arrow and select a BSP port (not 1). Remember which one         35 acres of land just a couple of miles down the road,
Bluetooth on the PC to connect the stick.                    you chose! Click NEXT and then DONE. Come out of those          which meant I could finally grow the flock to a more
                                                             screens and back to FarmWorks.                                  substantial size. I won’t lie, it’s been a very frustrating wait
Connect the stick to the PC and configure the stick to                                                                       over the last six years trying to find bits of land here and
OUTPUT ISO DECIMAL.                                          Go into OPTIONS and RF Reader and select SDL 400S.              there, but as they say ‘good things come to those who
                                                             Check the Bluetooth Port is in the right BSP number (that       wait’ and this year we’ve now jumped from 70 to 250
Switch on the Stick Reader and Stock Recorder. On the        you chose) using BACK or NEXT to select, then click TEST        breeding ewes.
Stock Recorder go into the Windows icon, then settings,      CONNECTION – should flash green and say connection
then control panel, then double click on Bluetooth           established.                                                    Science and data analysis have always been areas I
                                                                                                                             have been interested in since completing my degree in
Click on DEVICE and then SCAN – the Stick Reader will        To read use as normal – open the Stock Recorder to the          Animal Behaviour. I’ve absolutely loved it when I’ve been
show as SDL 440-xxxx (where xxx is the stick’s individual    required section, highlight the tag field and then read a tag   contract shepherding on farms that have been recording
ID)                                                          with the Stick Reader and it should pop across.                 and monitoring the performance of their flocks. It’s
                                                                                                                             something I have been really interested in implementing
Click and hold over the SDL440-2600 and a circle of          Try it out with a spare tag using LIST on the Stock             in our flock, however I haven’t been able to justify the
round dots will appear and then some options – select        Recorder because LIST isn’t part of your records, so a          costs of equipment and technology …until now.
PAIR. No Passcode required, press NEXT                       good way to check it has connected.
Tick SERIAL PORT box                                                                                                         This year I have made two big changes to the flock.
                                                                                                                             Firstly, I have introduced performance recorded tups
                                                                                                                             from Innovis into the flock, the Abermax and the Primera
                                                                                                                             (for our hoggs). We lamb outside and I finish my lambs
                                                                                                                             on grass alone to go into my ‘Red Shepherdess Lamb
                                                                                                                             Boxes’. I wanted to make sure we were bringing in the
                                                                                                                             right traits to the flock, for example; lambing ease,

                                   South West Limousin Breeders’ Sales
                                                                                                                             lambing vigour, growth rates etc. We will be comparing
                                                                                                                             the Abermax to a commercial tup we picked traditionally
                                                                                                                             by eye the same way we have every year to see whether
                               Spring Sale on Friday 23rd April at Exeter Livestock Centre                                   focusing on figures or aesthetics makes a difference.

                                       May Show & Sale (Show if Covid restrictions allow)                                    And to monitor these tups and their performance in the
                                                                                                                             flock we have introduced a recording system for the
                                        on Wednesday 26th May at Holsworthy Market                                           first time and we are now using the Shearwell Stock
                                                                                                                             Recorder. We are recording everything from scanning
                                         Further details from Kivells or email: southwestlimousin@gmail.com                  percentages, to lambing ease and growth rates of lambs
                                                                                                                             through their period on the farm and more. I’m prepared
                                                                                                                             that we won’t see massive results straight away. However,
                                                                                                                             I am committed to making sure our flock is productive
                                                                                                                             and efficient long term and that we are keeping the right
                                                                                                                             individuals for breeding that naturally thrive in our system.

                                                                                                                             I am impressed with the Shearwell Stock Recorder so
                                                                                                                             far. It was good to set up and its already made recording
                                                                                                                             groups so easy to manage. It has also made things such
                                                                                                                             as movements and medicine records so much easier to
                                                                                                                             record and monitor and I am really excited for the data to
                                                                                                                             start coming in so we can start running comparisons and
                                                                                                                             gaining more knowledge and information on our flock.

                                                                                                                             2021 should be an exciting year and hopefully a big
                                                                                                                             jump in the right direction for this small flock and I’m
                                                                                                                             very excited to see what a difference this change in
                                                                                                                             management system can make.
    Our Livestock News magazine is distributed throughout the UK. If you would like to advertise
               or appear in our next edition please email newsletter@shearwell.co.uk                                         Hannah Jackson Red Shepherdess
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