LICENSING EXPO SALES BROCHURE 2022 - MAY 24-26, 2022 Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to ...
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LICENSING EXPO
SALES BROCHURE 2022
MAY 24–26, 2022
© Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to the Global Licensing Group.
2 © Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to the Global Licensing Group.
THE MEETING PLACE FOR THE GLOBAL
LICENSING INDUSTRY
Overview:
Licensing Expo is the largest event dedicated to licensing and brand extension. We bring
together brand owners with retailers, licensees, and manufacturers for 3 days of deal-making,
trend spotting and networking.
Dates:
May 24–26, 2022 – Mandalay Bay Convention Center
May 27–June 03, 2022 – Online
3 © Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to the Global Licensing Group.
LE 2019 OVERVIEW LE 2019 HIGHLIGHT VIDEO
EVENT PERFORMANCE
5,000+
exhibiting brands
8.1 meetings
secured by an exhibitor on average
4,900+
pre-booked meetings through
the Matchmaking Service
“A tradeshow like Licensing Expo helps us meet our goals by giving us an
opportunity to meet with all the key people in the industry because they
all congregate here at the same time, so it saves us a lot of time, money,
91% of show attendees influence and resources for travel.”
the final buying decision
Exhibitor Testimonial – Ian Shepherd, Founder & CEO, The Social Store
4 © Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to the Global Licensing Group.
LE 2019 OVERVIEW
100+ COUNTRIES
Represented by registered attendees
REGISTRATIONS BY BUSINESS TYPE
Manufacturer/Licensee/
Wholesaler/Distributor/Importer
Licensor/Brand
Owner/Property Owner
11 38
EUROPE 26
NORTH ASIA
AMERICA
Government Office/ 32% 30% TOP 10 COUNTRIES:
14
AFRICA
United States
International
Consulate
United Kingdom
Canada 9
China SOUTH
3
1%
AMERICA
Mexico OCEANIA
Brazil
Japan
Professional Australia
Republic of Korea
Distributor/Wholesaler
Services
7% Germany
3% Retailer “Being at the show allows us to connect with people from all over the world. There’s always
Licensing Agent/
Consultant 9% something to learn from both licensees and licensors, connect with different industries, and see
where the trends are going. Licensing Expo helps me get the right contacts and actually meet
10% Advertising/
Marketing/Sales 8% people that make the deals.”
Attendee Testimonial – Daniel Thomas, Rocking Athletic Wear
5 © Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to the Global Licensing Group.
REASONS TO EXHIBIT
Meet the key players in the licensing industry
1 Thousands of retailers and manufacturers from 100+ countries register to
attend Licensing Expo searching for new brands to license
Secure new licensing deals
2 Use our dedicated matchmaking service to search through all registered
attendees and book meetings pre-show and post-show
Showcase your brand at the world's largest licensing event
3 Display current and upcoming licensed products to retailers and
manufacturers looking for their next big retail opportunity
Extend your brand into new categories & territories
4 Get in front of the widest range of product manufacturers and retailers
across the globe, representing apparel and DIY to beauty and homewares
Stand out from your competitors
5 Reinforce your commitment to the marketplace – let people know you're
here to stay
6 © Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to the Global Licensing Group.
EXPERIENCE THE NEW EXPO
In 2022, we’re revolutionizing LE's format to maximize ROI for exhibitors and
ensure you can access the best manufacturer and retailer attendees no matter
where they are in the world.
Our new, multi-platform format includes a 3-day in-person event supported by a
7-day online event with opportunities to showcase your brand before, during,
and after each event using our easy-to-access virtual platform.
• No longer limited by geography or time, you can showcase your brand both
face-to-face and online; content remains accessible digitally for 9 weeks.
• Experience the excitement you can only encounter at a live event: the buzz of
an excited exhibit hall, the tangible feel of new products, and the irreplaceable
connection of meeting the global licensing community face-to-face.
• The online event enables you to arrange virtual meetings with colleagues
unable to be at Las Vegas in-person and reach contacts throughout the world.
Licensing Expo Virtual
In August 2021, the Global Licensing Group ran Licensing Expo Virtual, an online
event that welcomed thousands of attendees from all around the world and
showcased our success in bridging the online divide between our consumer base.
Highlights include:
• 200+ exhibitors and 5,000+ visitors globally ViacomCBS showcase page at Licensing Expo Virtual. Showcase
• 6,100+ confirmed meetings took place in 2021 – compared to 4,900+ in 2019 pages include exhibitor listing, product showcases, halo imagery,
• Exhibitors averaged 380+ booth visits over the 3-day event business card collection points and much more.
7 © Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to the Global Licensing Group.
LE VIRTUAL 2021 OVERVIEW 2021
"We have combined our collection of learnings from our past virtual events with those born from partner and customer
conversations in order to produce the most productive and impactful online event to date for the licensing community.”
4,500+
Anna Knight, VP of Licensing, Informa Markets
CONTENT VIEWS
6,132 5,000+
MEETINGS BOOKED VERIFIED VISITORS
210
EXHIBITING COMPANIES
69% 84
% OF EXECUTIVE / COUNTRIES IN
C-LEVEL ATTENDEES ATTENDANCE
80,100+
VIRTUAL BOOTH VIEWS
LICENSING EXPO VIRTUAL • ATTENDEE BREAKDOWN
LICENSEES
29%
LICENSORS
29%
AGENTS &
CONSULTANTS
16%
RETAILERS &
WHOLESALERS
14%
PROF & PROMO
SERVICES
9%
381
AVG VIEWS PER BOOTH
8 © Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to the Global Licensing Group.
9 © Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to the Global Licensing Group.
VISITOR SAMPLE (LE 2019) ACCUTIME WATCH CORP. HUDSON BAY COMPANY NEWELL BRANDS TESCO ALDI JO-ANN STORES NORDSTROM THERMOS AMAZON.COM JOHNSON & JOHNSON OLD NAVY THINKGEEK AMERICAN EAGLE OUTFITTERS JOURNEYS GROUP ORIENTAL TRADING COMPANY TJX ARMY AIRFORCE EXCHANGE JUST FUNKY PACSUN TOPPS EUROPE BARNES & NOBLE KOHL’S PAMPERED CHEF TOTAL WINE & MORE BED BATH & BEYOND LENS.COM PARTY CITY TOYS’R’US BENTEX GROUP LIDL PETCO TREVCO DREAMTEX LOWES PEZ CANDY UNIQLO FANDANGO MACY’S POLAROID UPPER DECK FERRERO MAD ENGINE ROSS STORES VANS FOOTLOCKER MARSHALL RETAIL GROUP SAINSBURY’S VTECH FOREVER 21 MCDONALD’S SAKAR INTERNATIONAL WALGREENS FUN.COM MEIJER SAKS FIFTH AVENUE WALMART GAMESTOP MELLO SMELLO SG COMPANIES WENDY’S GAP INC MINISO CORPORATION SILVER BUFFALO WICKED COOL TOYS H3 SPORTGEAR MZ BERGER AND COMPANY SIMON & SCHUSTER WOWWEE HAPPY SOCKS NEFF HEADWEAR SKULL CANDY ZAK DESIGNS HEWLETT PACKARD NESTLE SUPREME ZAPPOS HOT TOPIC NEW ERA CAP TARGET ZULILY.COM 10 © Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to the Global Licensing Group.
AUDIENCE INTEREST (LE 2019)
Visitor area of interest
What our visitors license/
manufacture (product categories)
11 © Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to the Global Licensing Group.AREAS DESIGNED TO ALIGN WITH YOUR BUSINESS
CHARACTER & ENTERTAINMENT BRANDS & LIFESTYLE ART, DESIGN, & IMAGE
• Character • Corporate Brands • Artists
• Animation • Fashion • Designers
• Entertainment • Heritage • Image Libraries
• Music • Sports
• Illustrators
• Gaming • Automotive
• Photographers
• TV • Charities
• Film • Celebrities
• Publishing • FMCG To see the current floorplan for LE 22,
• Apps please click here.
12 © Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to the Global Licensing Group.GLOBAL LICENSING GROUP
The Global Licensing Group is the licensing industry’s leading trade show organizer and media partner. Our mission is
to provide licensing opportunities around the world to bring brands and products together.
Whether you’re interested in growing your brand awareness or generating business in new territories, speak to one of
the team and discover what the Global Licensing Group can do for you. Including Licensing Expo, our brands include:
The only pan-European event License Global magazine is the Co-located with the Children The Brand & Licensing
dedicated to licensing and leading news source for the Baby Maternity Expo (CBME) in Innovation Summits address
brand extension, bringing brand licensing industry, Shanghai, Licensing Expo the latest industry trends and
together 260+ leading brand delivering award-winning China is the Global Licensing topics. Taking place in Europe
owners with 8,000+ retailers, editorial content including Group’s newest event, located in June and New York in
licensees and manufacturers news, trends, analysis and in the world’s fastest growing October, each conference will
for three days of deal-making, special reports about the licensing market. help delegates with navigating
networking and trend spotting. global consumer product and the changing retail & content
retail marketplace. landscape.
13 © Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to the Global Licensing Group.We look forward to welcoming you to LE 2022 in-person and virtually.
If you would like to speak to a member of the team about the
opportunities available, please enquire today.
ENQUIRE TODAY
15 © Informa Markets 2020. All Rights Reserved. This material is confidential and proprietary to the Global Licensing Group.You can also read
