LIBERTY CANNABIS Adult Use Proposal: For Somerville Community Meeting

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LIBERTY CANNABIS Adult Use Proposal: For Somerville Community Meeting
LIBERTY CANNABIS
Adult Use Proposal:
For Somerville Community Meeting

LIBERTY SOMERVILLE | 2/14/2022
LIBERTY CANNABIS Adult Use Proposal: For Somerville Community Meeting
History of Responsible Growth

2011                                        2012                                       2014                                           2016
The Opportunity                             Winning the First License                  Building a Model to Last                       Eyeing Expansion
Josh Genderson took over his family's       Josh and his family won 2 of 7 grower/     Based on extensive work with families          Holistic raised $40 million in capital
fourth-generation wine and spirits          processor licenses in D.C. During this     in D.C., Holistic lobbied other states along   through friends and family, $30 million
business on Capitol Hill, but soon saw an   time, Josh traveled to legal states like   the East Coast in an effort to have them       in real estate and applied for licenses
opportunity for cannabis in D.C. Having     Colorado and California, and countries     adopt medical cannabis programs.               in MD, PA and MA. At the same time,
grown up working and socializing with       like Canada and the Netherlands,           A domino effect of legalization began.         a ballot initiative in California made the
Washington decision makers, he              meeting growers and processors to learn    Holistic assembled a board and built           regulation and oversight of its program
dedicated himself to the crafting and       best practices to ensure the business      a more sophisticated (but still                more stringent—and more attractive
passing of new cannabis legislation.        was best-in-class.                         grounded) company.                             to Holistic.

LIBERTY SOMERVILLE | 9/8/21
LIBERTY CANNABIS Adult Use Proposal: For Somerville Community Meeting
History of Responsible Growth

2017                                       2018                                       2019                                          TODAY
Growing Organically                        Moving Out West                            Raise, Rinse, Repeat                          Large and Growing
A big year for the company, including      Josh raised an additional                  Holistic consolidated its operations into a   Holistic is one of the largest private
winning licenses in MD, PA and MA.         $10 million from friends and family and    parent company in mid-2019. To continue       multi-state operators (MSO) in the U.S.
Responding to patient demand for           bought a distressed asset in LA with a     its expansion, Holistic completed a           and has vertical operations in CA, MD, DC,
a company they could trust, Holistic       Prop D compliant, pre-ICO micro-license,   $55 million capital raise primarily from      PA, MA, and MI and is building out
decided to grow organically to become      the first license stack for recreational   friends and family. At the same time, the     operations in WV and MO. Since mid-
the best operator in the space. Near the   cannabis to be awarded in the state to     company expanded to the Bay Area with         2017, we've grown from 15 full-time
end of 2017, Josh started looking at       grow, process, distribute and              a social equity partner and purchased         employees to over 600 with continued
California and Michigan.                   manufacture cannabis products.             a license and properties in Michigan.         growth every day.

LIBERTY SOMERVILLE | 9/8/21
LIBERTY CANNABIS Adult Use Proposal: For Somerville Community Meeting
Our Commitment to Somerville
PROVIDING QUALITY EMPLOYMENT                 RECRUITING WITH LOCAL PARTNERS
• Pay of $16 to $20/hour
• Salary range of $51,000 to $80,000
• Full Benefits starting the date of hire
• Commitment to hiring local; minimum
  of 50% Somerville and the surrounding                                   Circa
  communities
• Generous insurance coverage and flexible
  PTO

LIBERTY SOMERVILLE | 2/14/2022
LIBERTY CANNABIS Adult Use Proposal: For Somerville Community Meeting
Low-Impact
                                 Presence
                                 DISCREET QUEUING
                                 Lines form in private area on
                                 property. Designed to not
                                 disrupt neighbors.

LIBERTY SOMERVILLE | 2/14/2022
LIBERTY CANNABIS Adult Use Proposal: For Somerville Community Meeting
Balanced
                                               Approach
                                               Sales floor divided to
                                               accommodate two
                                               groups of customers,
                                               using retractable
                                               barriers.

       Adult Use                 Medical Use
LIBERTY SOMERVILLE | 2/14/2022
LIBERTY CANNABIS Adult Use Proposal: For Somerville Community Meeting
Prioritizing
Medical Customers
Open one hour early each day for medical sales only.

Medical Sales Hours              Monday to Saturday
                                 9:00am – 8:00pm

                                 Sunday
                                 10:00am – 5:00pm

Recreational Sales Hours         Monday to Saturday
                                 10:00am – 8:00pm

                                 Sunday
                                 11:00am – 5:00pm

LIBERTY SOMERVILLE | 2/14/2022
LIBERTY CANNABIS Adult Use Proposal: For Somerville Community Meeting
Structured
Customer
Experience
Appointment Time
Reserved in advance for adult use

Walk-In Business
To be added at the appropriate time

Online Product Reservations
Assist with wait times and traffic flow

LIBERTY SOMERVILLE | 2/14/2022
LIBERTY CANNABIS Adult Use Proposal: For Somerville Community Meeting
Committed to Safety & Security
TECHNOLOGY
Utilizing the highest quality surveillance cameras
available on the market

TRAINING                                             VINCE CANALES
Meet or exceeding standards for preparedness and     Chief Security Officer
ongoing training
                                                     Vince designed and oversees top-tier, reliable
                                                     protection and transport for Holistic’s
SAFETY                                               grow/process and retail locations in Maryland,
Welcoming stores, with community liaisons and        and directs the local safety and security
relationships w/law enforcement                      protocol teams in Holistic’s other markets.

LIBERTY SOMERVILLE | 2/14/2022
LIBERTY CANNABIS Adult Use Proposal: For Somerville Community Meeting
Impacting Somerville

LIBERTY SOMERVILLE | 2/14/2022
“In every state we operate, in every neighborhood we're lucky to be a part
  of, we think beyond the business of cannabis and work toward positive
social change. Liberty Cannabis Cares is home to Holistic’s corporate social
  responsibility work and has become essential to our goal of being the best
                                 place to work, shop and invest in cannabis.”
                         — Rabbi James Q. Kahn, Executive Director of Liberty Cannabis Cares

LIBERTY SOMERVILLE | 2/14/2022
Scope of Our Impact

   NATIONAL LEVEL                STATE LEVEL              STORE LEVEL               PERSONAL LEVEL
   Shaping an ethical            Placing Corporate        Connecting each store     Empowering team
   cannabis industry,            Social Responsibility    with the surrounding      members to address
   pairing business              (CSR) at the center of   community, working        the critical issues
   success with                  our licensing and        with local partners and   impacting customers
   commitment to mission         operating strategies     making a local impact     and communities

LIBERTY SOMERVILLE | 2/14/2022
CSR Snapshot
Milestones of Impact in 2021

$170,000+                                          100+                                 4100+
In Liberty Cannabis Cares donations to amazing     LCC initiatives have engaged         Pounds of food donated to local community
organizations like Southern Poverty Law Center,    over 100 team members                food banks and missions
Headcount, Sweet Relief Musicians Fund, Calvin’s   across California, DC, Maryland,
Hope for MS, Viscardi Center, Transgender Law
Center , Rex Foundation among others
                                                   Massachusetts, Michigan and
                                                   Pennsylvania. From
                                                                                        700+
                                                                                        Personal care items donated to community
                                                   community clean ups, to
                                                                                        food banks and shelters
6+                                                 adopted trails, to food drives, to

National Initiatives: Vote w. PRIDE, Do Drops
                                                   farmers markets and
                                                   Dispensary Education
                                                                                        3
Flavors of PRIDE, Headcount, Amvets Career Conf,                                        Veteran programs, including mentorship w/
                                                   Highlights
HBCU/CEI & Daze of Service Service.                                                     Pen Fed, Veterans Community Project and
                                                                                        Veterans Initiative 22
LIBERTY SOMERVILLE | 2/14/2022
Somerville Impact Map                                                                                                        LCC Pillars
                                                                                                                                  Community Engagement
 Community Efforts, 2019–2021                                                                                                     Cannabis Education
                                                                                                                                  Social Equity
                                                                                                                                  Promoting Diversity

                             1st Quarter          2nd Quarter                 3rd Quarter                4th Quarter                      Marquis
                                                                                                                                    6th Annual Holiday Stroll Gold
                                    LCC DAY              LCC Day            Event Sponsor: More than    Event Sponsor: Color of      Sponsor (via Union Square
                             Equal Justice          Somerville               a Moment: Dismantling             Cannabis
        2019                                                                 Systemic Racism in the    Conference/Mid-Atlantic
                                                                                                                                         Main Events) $5,000
                                                                                                                                     Mini-Union Square Stimulus
                               Initiative        Homeless Coalition            Cannabis Industry         Cannabis Conference           Grants ($3k)Keep Small
                                                                                                                                        Strong Challenge ($2K)

                                    LCC DAY                                         LCC Day
                                                                                                        Dr and A Rabbi-               Donated 2000 N95
                                                                                                                                     Masks and gallons of
                                 Last Prisoner           LCC Day
                                                                               NAACP-Legal                 Cannabis
       2020                                       Color of Change                                       Education with
                                                                                                                                    Holistic produced hand
                                   Project                                     Defense Fund                                         sanitizer to Somerville
                                                                                                           CED Clinic                         DoH

                                                                              “Keeping Somerville
                                    LCC DAYS
                                                 CED Clinic Webinar with      Safe” Sponsorship in       CAAS LCC Day                        LCC DAYS

        2021               Southern Poverty      Dr. Caplan and Leaf Well    support of the Farmers       and Patient                 Somerville
                             Law Center              Med Card Sign Up       Market/Union Square and     Education Event            Homeless Coalition
                                                                                  Main Street

LIBERTY SOMERVILLE | 2/14/2022
THANK YOU!                       For more information, please contact:
                                 Rabbi James Kahn
                                 Executive Director, Liberty Cannabis Cares
                                 James.Kahn@HolisticIndustries.com

LIBERTY SOMERVILLE | 2/14/2022
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