LIBERTY CANNABIS Adult Use Proposal: For Somerville Community Meeting
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LIBERTY CANNABIS Adult Use Proposal: For Somerville Community Meeting LIBERTY SOMERVILLE | 2/14/2022
History of Responsible Growth 2011 2012 2014 2016 The Opportunity Winning the First License Building a Model to Last Eyeing Expansion Josh Genderson took over his family's Josh and his family won 2 of 7 grower/ Based on extensive work with families Holistic raised $40 million in capital fourth-generation wine and spirits processor licenses in D.C. During this in D.C., Holistic lobbied other states along through friends and family, $30 million business on Capitol Hill, but soon saw an time, Josh traveled to legal states like the East Coast in an effort to have them in real estate and applied for licenses opportunity for cannabis in D.C. Having Colorado and California, and countries adopt medical cannabis programs. in MD, PA and MA. At the same time, grown up working and socializing with like Canada and the Netherlands, A domino effect of legalization began. a ballot initiative in California made the Washington decision makers, he meeting growers and processors to learn Holistic assembled a board and built regulation and oversight of its program dedicated himself to the crafting and best practices to ensure the business a more sophisticated (but still more stringent—and more attractive passing of new cannabis legislation. was best-in-class. grounded) company. to Holistic. LIBERTY SOMERVILLE | 9/8/21
History of Responsible Growth 2017 2018 2019 TODAY Growing Organically Moving Out West Raise, Rinse, Repeat Large and Growing A big year for the company, including Josh raised an additional Holistic consolidated its operations into a Holistic is one of the largest private winning licenses in MD, PA and MA. $10 million from friends and family and parent company in mid-2019. To continue multi-state operators (MSO) in the U.S. Responding to patient demand for bought a distressed asset in LA with a its expansion, Holistic completed a and has vertical operations in CA, MD, DC, a company they could trust, Holistic Prop D compliant, pre-ICO micro-license, $55 million capital raise primarily from PA, MA, and MI and is building out decided to grow organically to become the first license stack for recreational friends and family. At the same time, the operations in WV and MO. Since mid- the best operator in the space. Near the cannabis to be awarded in the state to company expanded to the Bay Area with 2017, we've grown from 15 full-time end of 2017, Josh started looking at grow, process, distribute and a social equity partner and purchased employees to over 600 with continued California and Michigan. manufacture cannabis products. a license and properties in Michigan. growth every day. LIBERTY SOMERVILLE | 9/8/21
Our Commitment to Somerville PROVIDING QUALITY EMPLOYMENT RECRUITING WITH LOCAL PARTNERS • Pay of $16 to $20/hour • Salary range of $51,000 to $80,000 • Full Benefits starting the date of hire • Commitment to hiring local; minimum of 50% Somerville and the surrounding Circa communities • Generous insurance coverage and flexible PTO LIBERTY SOMERVILLE | 2/14/2022
Low-Impact Presence DISCREET QUEUING Lines form in private area on property. Designed to not disrupt neighbors. LIBERTY SOMERVILLE | 2/14/2022
Balanced Approach Sales floor divided to accommodate two groups of customers, using retractable barriers. Adult Use Medical Use LIBERTY SOMERVILLE | 2/14/2022
Prioritizing Medical Customers Open one hour early each day for medical sales only. Medical Sales Hours Monday to Saturday 9:00am – 8:00pm Sunday 10:00am – 5:00pm Recreational Sales Hours Monday to Saturday 10:00am – 8:00pm Sunday 11:00am – 5:00pm LIBERTY SOMERVILLE | 2/14/2022
Structured Customer Experience Appointment Time Reserved in advance for adult use Walk-In Business To be added at the appropriate time Online Product Reservations Assist with wait times and traffic flow LIBERTY SOMERVILLE | 2/14/2022
Committed to Safety & Security TECHNOLOGY Utilizing the highest quality surveillance cameras available on the market TRAINING VINCE CANALES Meet or exceeding standards for preparedness and Chief Security Officer ongoing training Vince designed and oversees top-tier, reliable protection and transport for Holistic’s SAFETY grow/process and retail locations in Maryland, Welcoming stores, with community liaisons and and directs the local safety and security relationships w/law enforcement protocol teams in Holistic’s other markets. LIBERTY SOMERVILLE | 2/14/2022
“In every state we operate, in every neighborhood we're lucky to be a part of, we think beyond the business of cannabis and work toward positive social change. Liberty Cannabis Cares is home to Holistic’s corporate social responsibility work and has become essential to our goal of being the best place to work, shop and invest in cannabis.” — Rabbi James Q. Kahn, Executive Director of Liberty Cannabis Cares LIBERTY SOMERVILLE | 2/14/2022
Scope of Our Impact NATIONAL LEVEL STATE LEVEL STORE LEVEL PERSONAL LEVEL Shaping an ethical Placing Corporate Connecting each store Empowering team cannabis industry, Social Responsibility with the surrounding members to address pairing business (CSR) at the center of community, working the critical issues success with our licensing and with local partners and impacting customers commitment to mission operating strategies making a local impact and communities LIBERTY SOMERVILLE | 2/14/2022
CSR Snapshot Milestones of Impact in 2021 $170,000+ 100+ 4100+ In Liberty Cannabis Cares donations to amazing LCC initiatives have engaged Pounds of food donated to local community organizations like Southern Poverty Law Center, over 100 team members food banks and missions Headcount, Sweet Relief Musicians Fund, Calvin’s across California, DC, Maryland, Hope for MS, Viscardi Center, Transgender Law Center , Rex Foundation among others Massachusetts, Michigan and Pennsylvania. From 700+ Personal care items donated to community community clean ups, to food banks and shelters 6+ adopted trails, to food drives, to National Initiatives: Vote w. PRIDE, Do Drops farmers markets and Dispensary Education 3 Flavors of PRIDE, Headcount, Amvets Career Conf, Veteran programs, including mentorship w/ Highlights HBCU/CEI & Daze of Service Service. Pen Fed, Veterans Community Project and Veterans Initiative 22 LIBERTY SOMERVILLE | 2/14/2022
Somerville Impact Map LCC Pillars Community Engagement Community Efforts, 2019–2021 Cannabis Education Social Equity Promoting Diversity 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Marquis 6th Annual Holiday Stroll Gold LCC DAY LCC Day Event Sponsor: More than Event Sponsor: Color of Sponsor (via Union Square Equal Justice Somerville a Moment: Dismantling Cannabis 2019 Systemic Racism in the Conference/Mid-Atlantic Main Events) $5,000 Mini-Union Square Stimulus Initiative Homeless Coalition Cannabis Industry Cannabis Conference Grants ($3k)Keep Small Strong Challenge ($2K) LCC DAY LCC Day Dr and A Rabbi- Donated 2000 N95 Masks and gallons of Last Prisoner LCC Day NAACP-Legal Cannabis 2020 Color of Change Education with Holistic produced hand Project Defense Fund sanitizer to Somerville CED Clinic DoH “Keeping Somerville LCC DAYS CED Clinic Webinar with Safe” Sponsorship in CAAS LCC Day LCC DAYS 2021 Southern Poverty Dr. Caplan and Leaf Well support of the Farmers and Patient Somerville Law Center Med Card Sign Up Market/Union Square and Education Event Homeless Coalition Main Street LIBERTY SOMERVILLE | 2/14/2022
THANK YOU! For more information, please contact: Rabbi James Kahn Executive Director, Liberty Cannabis Cares James.Kahn@HolisticIndustries.com LIBERTY SOMERVILLE | 2/14/2022
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