LEISURE VISITOR MARKETING OPPORTUNITIES 2022 - 12.4 Million $3.6 Billion - Memphis Travel
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Phillip Van Zandt
12.4 $3.6 1.8
Million Billion Million
Annual Visitors Visitor Spending Total Reach
LEISURE VISITOR
MARKETING OPPORTUNITIES 2022
CAPTURING VISITORS' ATTENTION FOR 200 YEARS!
TRAVEL INDUSTRY INSIGHTS
TOURISM IS BIG BUSINESS TO MEMPHIS
ANNUAL VISITORS SPENDING
12.4 MILLION 3.6 BILLION
TOP MARKETS VACATION
Regional National International PLANNING INTERESTS
1. Little Rock, AR 1. Dallas/Fort Worth 1. Canada Live Music
2. Nashville, TN 2. Chicago 2. United Kingdom Culinary
3. Jonesboro, AR 3. Houston 3. Australia Music Heritage
4. Atlanta, GA 4. New York 4. Germany History & The Arts
5. Jackson, MS 5. New Orleans 5. Japan Outdoors
MEMPHIS TOURISM DRIVES VISITORS
Online Video, Digital TV Targeted Meetings and
Digital Banners, Distribution Travel Trade
Paid Search, Paid Social
MEMPHIS Visitor Profile
Generational 36% 361 67%
Breakdown Travel with Average First-time visitors
children spent
36% ages 18-35 Repeat visitors
2.7
Average per party/
44% ages 36-56 average 5.8 trips
length per night
20% ages 57+ every 2 years
of stay Days
*All visitor and marketing information reflect pre-COVID conditions.
2 Markets are subject to change at any time.
MEMPHISTRAVEL.COM
OFFICIAL WEBSITE
With over 1.8+ million annual visitors, the official Memphis Tourism
website is a trusted source for online travel-planning information.
59%
REACHES MOBILE Website
1.8+
Visitor Profile
30% - ages 18-34
42% - ages 35-54
MILLION 28% - ages 55+
VISITORS 58% female
via 42% male
Mobile: 59%
Desktop: 34%
Tablet: 7%
TOP SITE VISITOR MARKETS
5
MILLION
1. Tennessee
PAGE
2. Texas
VIEWS 3. Georgia
4. Illinois
5. Mississippi
2 MINUTES 6. Arkansas
35 SECONDS 7. New York
8. California
AVERAGE TIME 9. Missouri 66% OUT-OF-STATE
ON SITE 10. Alabama
34% IN-STATE
3 *All statistics, visitor information and markets reflect pre-COVID metrics.
PACKAGES THAT ROCK
BRONZE PACKAGE
Photo listing ........................................................ $1,019.00
eNews Featured Partner .............................. $750.00
*No Added Value*..............................................
TOTAL.............................................................. $1,769.00
SILVER PACKAGE
1/4 Page .................................................................. $1,629.00
eNews Featured Partner .............................. $750.00
Enhanced Business Listing ........................ $750.00
*Native 50,000 (Added Value of $900)*.
TOTAL.............................................................. $3,129.00
GOLD PACKAGE
1/2 Page ................................................................. $3,189.00
eNews Featured Partner .............................. $750.00
Enhanced Business Listing ........................ $750.00
*Native 125,000 (Added Value of $1600)*
TOTAL.............................................................. $4,689.00
PLATINUM PACKAGE
Full Page................................................................. $5,099.00
Custom eNews ................................................... $2,500.00
Custom Article or
1-month of Programmatic .......................... $2,500.00
Enhanced Business Listing ........ $750.00 Enhanced Business Listing ........................ $750.00
*Native 250,000 (Added Value of $2800)*
Custom Article ................................... $2,500.00 TOTAL.............................................................. $10,849.00
eNews Featured Partner .............. $750.00
Custom eNews ................................... $2,500.00
Programmatic .................................... $2,500
Native Ads 50000.............................. $900.00
Native Ads 125,000............................ $1,600.00
Native Ads 250,000........................... $2,800.00
To participate, contact
ELIJAH ZIMMERMAN 859.469.2721
4 | Elijah.Zimmerman@MilesPartnership.com
MEMPHIS MAP & TOURIST GUIDE
Backed by the powerful marketing of over $1 million in paid media, the Memphis Map & Tourist
Guide is the only print call-to-action for Memphis Tourism’s efforts, using inspirational content,
photography and travel ideas to influence visitation.
DISTRIBUTION
D
irect requests WHAT ATTRACTS From gritty, glittering Beale Street to makeshift recording
studios and humble churches that are temples to sound, LITTLE MILTON
MUSIC-LOVERS Memphis has been creating hit-makers for 200 years.
AT THE BLUES
FOUNDATION'S
TIMELESS VENUES,
TO MEMPHIS? Come experience their legacy. BLUES HALL OF FAME New Music
N DESTINA
HER
Visitor Centers &
TI
UT
Always check hours of operation before enjoying Memphis’ attractions and experiences.
ANDREA ZUCKER
CIRCULATION
BEALE STREET
ON
SO
HOTTEST
Musicians have played America's
JOHNNY most iconic street for 200 years, but
NEL
CASH you can hear contemporary artists
Must be
IN COOPER-YO
AV rock the street's 20-plus clubs today.
TR
AN
UNG
EL CH
STAX SUN LAFAYETTE’S MUSIC ROOM
MUSEUM STUDIO
Welcome Centers
This '70s landmark in Overton Square
..
Must be.THE
known for hosting up-and-comers is
300,000
again hosting live music regularly. See
who's playing when you're in town.
CRAIG THOMPSON
RAILGARTEN
DAN BALL
Play volleyball, let the kids go
wild at the playground, catch live
ALEX SHANSKY
entertainment or just relax with
LEGENDS
friends — all at this popular
Midtown hangout.
SOUNDSTAGE AT GRACELAND
MEMPHIS MUSIC Find one of Memphis' newest
International offices
HALL OF concert venues at Elvis Presley's
FAME Memphis. Artists including
Elvis Costello have already
packed the house.
TROY GLASGOW
ALEX SHANSKY
ELVIS PRESLEY'S IN PERSON OR VIRTUAL,
GRACELAND THESE VENUES HOST IT ALL:
(Europe, Japan and
ELVIS
DAVID MEANY
memphistravel.com/livemusic
PRESLEY
CRAIG THOMPSON; ©EPE. GRACELAND AND ITS MARKS ARE TRADEMARKS OF EPE. ALL RIGHTS
Annual Copies B.B. KING
MEMPHIS
W.C .
HANDY
Me mphis mu sts
SUN STUDIO
STAX MUSEUM OF
ROCK 'N' SOUL ON BEALE AMERICAN SOUL MUSIC
Australia)
STREET
BY STEVEN TELLER ARTS MUSEUM Rock 'n' roll—and Elvis Presley's career—were born here.
Pay homage to Isaac Hayes, Otis Redding and
Tour the landmark to stand where music history was
others who launched the global soul music
made, and artists continue to record today.
explosion from Soulsville in Memphis.
RT
L TENSCHE
BOBBY BLUE
RESERVED. ELVIS PRESLEY™ © 2018 ABG EPE IP LLC
ELVIS PRESLEY'S GRACELAND
ZUCKER
MEMPHIS ROCK 'N' SOUL MUSEUM
BLAN D Explore Elvis Presley's Memphis and try Graceland’s 10 Vintage jukeboxes loaded with Memphis hits
DOWNTOWN
IN
ANDREA
new virtual reality experiences to get closer to the king
RAPHAE
MEMPHIS guide you through this Smithsonian affiliate
than ever before. located at the east end of Beale Street.
CARLA
THE BLUES FOUNDATION'S MEMPHIS MUSIC HALL OF FAME
CRAIG THOMPSON
BLUES HALL OF FAME
THOMAS
This museum at the west end of Beale Street showcases
Learn about past and present vanguards of the genre memorabilia of Memphis music icons from Jerry Lee
Hotels, attractions
Memphis made famous at this multimedia museum. Lewis to Justin Timberlake to Three 6 Mafia.
Visitor guide
6 “Meet" all our music legends: memphistravel.com/music-attractions Listen to our Memphis Music Legends Playlist: 7
and events
DID YOU KNOW... views
increased
21_MEM_OVG_FC_BC.indd 2 11/20/20 5:33 PM
C
onsumer and
State of the American 20% in 2021
Traveler research shows trade media
print usage is over
48%
D
elegates attending
meetings & conventions 21_MEM_OVG_FC_BC.indd 2 11/20/20 5:33 PM
VIRTUAL GUIDE
for planning and www.memphistravel.com/tourist-guide
booking travel!
SPACE
DEADLINE
SEPT. 3, 2021
RATES
full....................................................................$5,099 PREMIUM PLACEMENT
half....................................................................$3,189 back cover....................................................$6,119
quarter........................................................... $1,629 page 1..............................................................$6,119
photo listing................................................$1,019 2-page spread............................................ $9,119
5
DISPLAY ADVERTISING & FEATURED LISTINGS
Visitors to MemphisTravel.com viewed over 5 million pages in 2020 while planning
their trips. Display ads allow you to expand your reach and target your audience to
showcase your business in a robust way. And with our impression-over-time
model, you have guaranteed, flexible and controlled exposure.
1.8+M
VISITORS
1 FORMATTED RECTANGLE
Our formatted, native units respond to each
5M
PAGE VIEWS
platform and are integrated into the content
of each page, driving better engagement
and CTR.
2 FEATURED BUSINESS LISTING
Featured business listings will be
automatically funneled to the top of the
relevant page (e.g., Attractions, Hotels,
etc.) and will display a special “FEATURED” 1
banner, delineating them from basic listings
and ensuring your business is top-of-mind
when visitors are looking to convert.
3 DISPLAY AD UNIT
2
REWARDS
FREE
ADVERTISING!
Partners who have signed up for a
Featured Business Listing will receive
a FREE run-of-site campaign. For
the duration of your paid campaign,
you can up-to-double your return.
3
RATES
TOTAL
IMPRESSIONS CPM RATE REWARDS
50,000 $18 $900 a
125,000 $16 $1,600 a
250,000 $14 $2,800 a
Impression volumes are available in between
tiers to accommodate any budget.
Featured Business Listings....... $750/year
6
CUSTOM CONTENT
Engage qualified visitors on MemphisTravel.com and drive additional search
engine organic traffic directly to your site with our custom content-creation
program. Our editor will craft a custom article about your business or event, which
will remain on the site for one year. You also own this content for distribution on
your site, which will continue to drive organic traffic indefinitely.
FEATURED EXPERIENCE
CUSTOM CONTENT
5
00 words of copy crafted with our editor
Photo library
(advertiser-provided)
Optional video player
Four customized social media
promotions to Memphis
Tourism’s audience
DRIVE
Custom articles live for one year TRAFFIC TO
YOUR SITE!
F
ull ownership of custom article
for distribution on your site
RATES
custom content................................. $2,500/year
renewal..................................................... $1,000/year
7
eNEWSLETTER
REACH ENGAGED AND ACTIVE TRAVEL PLANNERS
15%+
OPEN RATE
MONTHLY
eNEWSLETTER DRIVE THIS QUALIFIED
FEATURED AUDIENCE TO YOUR SITE
PARTNER Partners are showcased in a
native format, integrated into
Reach an engaged and active the content.
travel-planning audience. Your buy includes 2 units of
Every month, subscribers are copy and photography,
inspired with rich stories attracting attention and driving
traffic to your site.
showcasing what to see and
do in Memphis. Responsive design allows
for seamless access across digital
platforms: mobile, tablet and desktop.
30,000+
OPT-INS
CUSTOM EMAIL
100% SHARE OF VOICE,
DRIVING CLICKS TO YOUR SITE
Reach 30,000+ qualified opt-in
subscribers with 100% SOV
Average 14% open rate
Memphis Tourism-branded template
RATES
eNews featured partner.............$750/month
custom email................................ $2,500/month
8
MEMPHIS TOURISM CO-OP
MARKETING PROGRAM
Participate in Memphis Tourism’s Cooperative
Marketing Program and receive premium space in
digital advertisements targeted to highly qualified
audiences of travelers at an affordable cost.
Using first-party data provided by Memphis
Tourism, we’re able to target audiences based on
their demographics and behaviors, engaging users
who have previously visited MemphisTravel.com
and retargeting them with meaningful messaging
encouraging them to visit.
PARTNER OPPORTUNITIES:
$5,000 Package
Tactic Format CPM Total Notes
Cost
Display 300x250, 728x90, $10 500,000 $5,000 • Reach Memphis Tourism’s
160x600, 300x600, audience through high-impact
300x50, and 320x50 website retargeting and
look-alike audiences
Total $10 500,000 $5,000
$10,000 Package
Tactic Format CPM Total Notes
Cost
Display 300x250, 728x90, $10 500,000 $5,000 • Reach Memphis Tourism’s
160x600, 300x600, audience through high-impact
300x50, and 320x50 website retargeting and
look-alike audiences
Pre-Roll Video :15 or :30 video $15.75 317,460 $5,000
• Includes pre-roll video for
stronger user engagement
Total 817,460 $10,000
AVAILABILITY: TIMING: REPORTING:
Spacing is limited and Each package will At the end of the campaign,
packages will be sold on a run for 30 days. you will receive detailed
first come, first served basis. performance metrics.
9
CO-OP MARKETING PROGRAM SPECS
EXAMPLES:
LEGENDARY STYLE NEW GENERATION STYLE
300x250* 300x250*
*Not to scale
ADVERTISING CREATIVE NEEDS:
Digital banner ads will be developed by Miles with two design options
available: Legendary (above left) and New Generation (above right). Headline
text and imagery will be advertiser-supplied, subject to approval by Memphis
Tourism. Advertisers may also choose, regardless of chosen design option, one
of two best-practice calls-to-action: BOOK NOW or LEARN MORE.
DIGITAL DISPLAY BANNER PRE-ROLL VIDEO
SPECIFICATIONS: SPECIFICATIONS:
Mandatory: Must include Memphis Tourism’s logo Mandatory: Must include Memphis
Tourism’s logo on end slate
Banners will be built for six sizes:
• 300x250, 728x90, 160x600, 300x600, 300x50, and Supported File Type: MP4
320x50
Aspect Ratio: 16:9
• Need to be static, with no animation/HTML5
File Size: Maximum 25MB
Materials required:
• Logo files Video Length: 0:15 or 0:30
• 3-4 photos, minimum 800px wide
• Copy - maximum 40 characters Ad Sizes: Minimum height of 144 pixels
• Call to action - URL to link to
Please submit materials to https://bit.ly/2QrAioN
and email elijah.zimmerman@milespartnership.com when materials are uploaded.
All materials will need to be approved by Memphis Tourism before considered final.
10PROGRAM AT-A-GLANCE
REACH OVER 1.8 MILLION QUALIFIED VISITORS THROUGH
PRINT, WEB AND EMAIL PROGRAMMING
MEMPHISTRAVEL.COM
All-new responsive site provides visitors
a trusted source for inspiration and travel
planning, including engaging photography,
articles, business listings, maps and events.
1.8M+
VISITORS
30k
MEMPHIS TRAVEL SUBSCRIBERS
eNEWSLETTER &
CUSTOM EMAIL
Subscribers receive timely travel
ideas, itineraries and event promotions
CUSTOM
crafted to motivate travel. EMAIL
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ELIJAH ZIMMERMAN 859.469.2721 | Elijah.Zimmerman@MilesPartnership.comYou can also read
