Leisure & Industry High Impact Homepage - Desktop & Mobile / App Specifications - Carsales
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Leisure & Industry High Impact Homepage Desktop & Mobile / App Specifications
Leisure & Industry Homepage Overview
Overview
The leisure and industry homepage is a top-of-the-funnel product which provides maximum reach and high impact for brand
executions, retail campaigns or model support by taking ownership of the homepages and first 3 impressions.
In the new design, the high impact experience includes a large hero image of the sponsor’s choice, the sponsor’s logo, billboard
banner, leaderboard banner for desktop and standard IAB ad units (all devices). Please see the below example of a hero image
you can use for your brand.
LLI Homepage | 2
Leisure & Industry Homepage Design
PROTOTYPES Desktop Trucksales Prototype (Desktop)
Mobile Trucksales Prototype (Mobile)
DESKTOP
1
Hero
Image
2
Billboard
Banner
3
Standard
Banner
MOBILE / APP
Please note, the 1
mobile/app Hero
version only Image
includes one
banner as
opposed to the
desktop which
includes two
banners.
2
Mobile
Banner
LLI Homepage | 3
Hero Image Overview
The ‘Hero Image’ offers advertisers an integrated, The focal point of the image must not intersect with the
native platform delivering an immersive experience carsales search engine. This zone must be kept clear as
for consumers, driving brand and model consideration per the below examples. A dark overlay is also applied to
in the most viewable position on the network. the hero image, allowing the search area and text to be
more visible.
The homepage interface elements need to appear clearly
with the hero image. At least half the image should No retail messaging, text or logos can appear in the hero
contain negative space to create balance with the image.
interface elements.
Lifestyle, landscape and industry-related images drives the
carsales will build and host the native ‘Hero Image’ best engagement with our audience. Please see the next
placement and can supply an image from our creative page for the full set of guidelines, best practice and
library if required. dimensions for all platforms.
DESKTOP
Leisure & Industry Global Navigation
APPROX NO GO ZONE FOR VEHICLE / DESIGN
Leisure & Industry Search Engine
APPROX NO GO ZONE FOR VEHICLE / DESIGN
Internal/External Link
NO CREATIVE ZONE
MOBILE / APP
Search Engine
NO GO ZONE
Internal/External Link
LLI Homepage | 4
Leisure & Industry Homepage Hero Image
Hero Image Guidelines & Best Practice
• The image showcases a scene with your product, a landscape and/or lifestyle image, but does not include any retail
messaging, text or logos.
• Naturally lit images without high contrast, shadows or reflections to compliment the search interface.
• A separate image for desktop and mobile can be used for the best layout format.
• carsales will have final say and approval as to what images can be used.
Hero Image Specifications
Desktop size: 1920px (w) x 510px (h)
Mobile/app size: 1080px (w) x 810px (h)
File format: JPEG Max 300kb
Text link: max 35 characters
Text-link Specifications
A text-link will also appear in the bottom left corner of the image with your logo and will link either internally to a relevant model
page, brand page or new (relevant leisure or industry) search result, or externally to your chosen page. carsales will determine
the font and colour of the typeface. Please see the character limits below for both internal and external links, and logo
specifications are on the next page.
Your choice of either headline:
Internal link: Discover [Year] [Make] [Model]
External link: (max 35 characters)
LLI Homepage | 5
Leisure & Industry Homepage Template
Hero Image Template
Download the working Adobe Photoshop template here: Leisure & Industry Hero Template
Template Instructions
1. Double click on ‘YOUR IMAGE’ and it will open up a new tab.
2. Import your creative.
3. Save image.
4. Return to the original tab to see how your image will look in situation with the search navigation interface.
5. After you are happy with how it will appear, double click back into ‘YOUR IMAGE’ and export the image.
Please note that the Photoshop template is viewed on Desktop with a responsive screen size width of 1440px and Mobile on an
Android with a 360px width screen size.
1 Place creative here
1 Place creative here
LLI Homepage | 6Leisure & Industry Homepage Specifications
EXPANDED
INITIAL USER THIRD
DIMENSIONS IMAGE PANEL POLITE
PLACEMENT DEVICE FORMAT BANNER INITIATED PARTY
(WxH) SIZE DIMENSIONS LOAD
LOAD VIDEO TRACKING
(WxH)
Desktop 1920x510px
Site hosted –
please
Hero Image JPEG or
300kb N/A N/A N/A N/A supply
(page 4) PNG
impression
Mobile / tracking only
1080x 810px
App
External Site hosted –
Hero Image please
Text Link 1 Desktop supply click
Client website Max 35
tracking or
link characters
external
links
OR Logo:
OR Logo:
80kb N/A N/A N/A N/A
250x250px OR
Discover
Internal Hero [Year]
Image Text If site hosted
Mobile / [Make]
Link 2 – CS will
App [Model]
Carsales confirm URL
website link so click
(page 4) tracking can
be supplied
970x250px
(optional) N/A 1MB video 3MB
Desktop
(optional) additional
728x90px HTML5, 80kb can file for
Homepage Third party
JPEG or default 100kb autoplay user
Banners served
PNG image without initiated
sound, video, 60s
Mobile / 300x534
300x100px 15s max max
App (optional)
728x90px
Desktop 300x250px
300x600px 80kb
HTML5,
Standard default Third party
JPEG or N/A 100kb 1MB N/A
Banners* image served
PNG
Mobile / 300x100px
App 680x75px
*Creative will run against First Impact + Homepage placements on the relevant ‘leisure and industry’ site.
LLI Homepage | 7Leisure & Industry Homepage Specifications Homepage & Standard banner requirements • Animation length: 30 seconds max, Frame rate: 24 fps, Looping: allowed. • Creative with a white or light coloured background must include a 1px border. • In cases where polite download is used, initial pre-load banner must not be left blank. • Back up images must appear un-pixelated and all writing legible with clearly defined edges. • Creative must include click tags for publisher tracking. Video Specifications Video can be used in the standard banners and MyFeed placements. This does not include the hero image. Polite Load File Size: 1MB Length: 15 seconds (autoplay without sound) Format: MP4 Video Ratio: 3:2, 16:9 or 1:1 Quality: 720p or above User initiated video File size: 3MB Length: Up to 60 seconds Format: MP4 Video Ratio: 3:2, 16:9 or 1:1 Quality: 720p or above Third Party Tracking (Optional) A secure click tracker and impression tracker can be provided. * All click-through URL’s must be (https) secure in order to ensure that clicks are working correctly on all platforms and devices. Timeline To ensure technical compatibility and approval, the below creative timelines must be followed: • 10 working days for rich media creative • 5 working days for standard banners All artwork must adhere to the carsales guidelines and code of conduct, and is subject to carsales’ approval before going live. carsales has the right to refuse the display of any offensive or misleading artwork where applicable. carsales advertising booking terms & conditions apply. For more information please contact your Account Manager or email: adops@MediaMotive.com.au LLI Homepage | 8
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