L'Oréal underlines travel retail and China commitment with Hainan Expo return - 'To create the beauty that moves the world' - L'Oréal will ...

L’Oréal underlines travel retail and China
commitment with Hainan Expo return

‘To create the beauty that moves the world’ – L’Oréal will showcase its sense of purpose and its start-studded portfolio

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CHINA. Powerful French beauty group L’Oréal is the latest big name international brand house to announce its
return participation in the second China International Consumer Products Expo (Hainan Expo) to be held from
12 to 16 April in Haikou.

The event, now in its second year, is hosted by the Hainan Provincial Bureau of International Economic
Development (Hainan IEDB).

The Moodie Davitt Report is working closely with Hainan IEDB and our strategic partner in Hainan, Hainan
Hinews Media Co, to provide dedicated coverage leading up to and during the event.

L’Oréal said that its 2022 pavilion will feature its sense of purpose – ‘To create the beauty that moves the
world’.

To sustain the successful momentum from last year, the group will showcase its portfolio from an expanded

625sq m.

Fabrice Megarbane: “Let’s
create the beauty that moves the
world for all consumers”

“We see that China is opening its doors wider, and its determination to unleash the potential of the Chinese
market by boosting consumption is getting stronger,” commented Fabrice Megarbane, President, L’Oréal North
Asia Zone & Chief Executive Officer, L’Oréal China.

“China International Consumer Product Expo is an intersection between the Chinese domestic market and the
globalisation of the Chinese economy. By participating in the Expo, L’Oréal looks forward to meeting all
stakeholders at the Free Trade Port, sharing new Chinese opportunities, and contributing to the global economic
recovery as well as the deepening of the economic and trade cooperation between France and China. Let’s
create the beauty that moves the world for all consumers.”

Travel retail, so integral to L’Oréal’s success in Hainan, will enjoy a high profile. “We are incredibly pleased to
announce our participation once again in the Hainan Expo with the launch of the sense of purpose in travel
retail,” said L’Oréal Travel Retail Asia Pacific Managing Director Tao Zhang.

“Taking up an even larger pavilion space this year, we are proud to showcase our unique portfolio of brands in
Hainan – a strategic location to the duty free channel. We look forward to further strengthening our relationship
with our clients and potential partners in another successful year at the Hainan Expo.”

Coming soon
The Moodie Davitt Report is delighted to announce the launch of ????????????? – The Moodie Davitt China Travel Reta
Report, a digital magazine dedicated to our industry’s hottest market.

The new digital title, to be launched in April, will be published in Mandarin and English five times a year across multipl
platforms.

The launch edition will explore China Duty
Free Group’s extraordinary rise over recent
years to become the world’s number one
travel retailer, together with a host of other
high-quality features, analysis and interviews

This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s
travel-related ecosystem, including:

      Airport retail (domestic and international)
      Airport food & beverage
      Airport advertising
      Ecommerce
      Land border, downtown and cruiseline retail
      Mixed-use leisure and tourism developments
      Offshore duty free retail and the Hainan Free Trade Port
      Social media
      + All the latest brand and retailer activations

To subscribe, please email Kristyn Branisel at Kristyn@MoodieDavittReport.com

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