KEY FACTS 2020 THE YEAR WE PLAYED TOGETHER
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PUBLICATION DATE:2021
KEY FACTS 2020
THE YEAR WE PLAYED TOGETHER
FOREWORD
From Olaf Coenen, Chair of ISFE and
Hendrik Lesser, President of EGDF
We are delighted to present the first joint believe we must focus on creating more pandem- We look to 2022 with optimism, with Data used in this publication is
ISFE-EGDF Key Facts. This 2021 edition highlights ic-resistant jobs and growth. Our sector is well-po- renewed confidence in what we can achieve extracted from GameTrack, GSD
the benefits of the sector to players and society sitioned to be a driving force in Europe’s economic together, with renewed energy for what and the EGDF-ISFE European Video
alike and represents an important step in the recovery if the necessary political and economic we in the video games sector can do to Games Industry Insights reports
collaboration between Europe’s two main industry support is provided. play our part in Europe’s recovery, and with
associations. The pooling of European industry renewed determination to harness the talent
GameTrack collects data on the behaviours of game
data, from the smallest European studios to the As popularity of our games grew, our members’ and potential of Europe’s workforce to fuel
players based on three metrics: volume, value, and
biggest companies, creates an unprecedentedly commitment to responsible gameplay and to the innovation, creativity, jobs and prosperity in
playtime. Data covers France, Germany, Italy, Spain, and
clear and more complete picture of Europe’s video protection of younger and vulnerable players Europe’s digital economy.
the United Kingdom.
games sector. continued to be part of our daily work, through
hosting events, launching education campaigns
Games Sales Data (GSD) is the first video games industry
Despite our own struggles and personal losses and embracing the update of the PEGI code of
chart to include data on both retail and digital sales. The
during this time, as a collective, we were able to conduct – the best-in-class self- and co-regulatory
retail panel includes 25 European countries, while the
support society in a variety of ways throughout the model that places minor protection, player safety
digital panel includes 50 markets throughout Europe,
pandemic. We connected people whilst they were and well-being at the heart of video gameplay. We
the Middle East, Africa, and Asia.
physically apart; provided entertainment; kept remain committed to ensuring players get the best
players mentally and physically well; supported possible experience from video games and our
The EGDF-ISFE European Video Games Industry Insights
education, leveraged our reach to communicate work in this area has grown during the pandemic.
report includes useful insights for the video games
public health messaging, and made financial
industry as well as European industry data.
contributions to relief funds. Alongside this, we We have also further advanced in the important are-
noted that a number of parents joined in playing as of diversity, equality and sustainability by becom-
video games with their children and the world ing a Women in Games corporate ambassador and
saw that video games can be a force for good. joining the United Nations-facilitated Playing for the
Ultimately, we played our part, all whilst navigating Planet Alliance. Through these two commitments, Dr. Olaf Coenen
the challenges of remote-working, recruitment we want to support Europe’s video game compa- ISFE Chair
problems due to travel restrictions, delayed releas- nies, whether big or small, to increase diversity in VP Global Commercial Management at Electronic Arts
es, and reduced funding in new development and the workplace as well as in video game content, and
publishing. to take action to address the climate crisis.
We were also able to demonstrate the agility of 2021 is also the year Brexit became a reality – but
our dynamic sector, as well as how, as a digi- our UK members remain an integral part of our
tal-centric industry, we were well-positioned to respective associations and the UK video games
deal with the crisis, delivering new games and sector remains a crucial player in the European
consoles, despite the enormous challenges. market.
However, the pandemic was still especially hard on
smaller and medium-sized companies. To remedy
this, EGDF, for example, held the European Games Hendrik Lesser
BizDev Gathering event for companies to pitch EGDF President
online during the pandemic. Going forward, we CEO, Remote Control Productions
2 3
TABLE OF Economic
success
CONTENTS Talent
& creativity
Foreword 2
European video game player
Who we are and how we play 6 “
Players are at
Women and video games 9
Responsible gameplay
the heart of
Pan European Game Information (PEGI) 10
Parental supervision 12
Player and parental control tools 13
what we do.
Guidance across Europe 14
Video gameplay during lockdown
Video gameplay during the pandemic
Contributions of the industry during the pandemic
15
16 „
Societal &
European video games industry 18
Market size ( including revenue split) 20
cultural impact
Spotlight on Digital Environment 21
Spotlight on Esports 22
Top selling games 23 Innovation
Largest employee bases in Europe
European industry initiatives 24
Games in Schools 26
Diversity pledges across Europe 27
Climate commitment
4
EUROPEAN VIDEO GAME PLAYER
WHO WE ARE 31.3 9%
years old is the
23% 6-10 years old
EUROPEAN MARKETS
The average video game player may
not be who you think. No matter
where we play or who we play with,
average age of
a video game
player in Europe
45-64 years old 9%
11-14 years old
video games evoke the spirit of play
in all of us.
Split by
16% age group
50%
35-44 years old
22%
of the population
20% 15-24 years old
aged 6-64 25-34 years old
play video games
AVERAGE PLAYTIME/
WEEK
8.6 8.8 9.2
SHARE OF VIDEO GAME PLAYERS BY AGE GROUP 9.5hrs hours hours hours
2020 2019 2018 2017
79% 72% 60% 43% 31%
vs 84% in 2019 vs 74% in 2019 vs 59% in 2019 vs 46% in 2019 vs 31% in 2019
AMONG VIDEO GAME PLAYERS
68% Average player age
vs 73% in 2019 Play on
60% smartphone
or tablet
25.9 yrs
54%
Play on
console 32.4 yrs
49%
Play on
PC 29.6 yrs
6-10 11-14 15-24 25-34 35-44 45-64
Sources: GameTrack data, provided by IPSOS MORI and commissioned by ISFE. Sources: GameTrack data, provided by IPSOS MORI and commissioned by ISFE.
6 7
EUROPEAN VIDEO GAME PLAYER
HOW WE PLAY WOMEN & VIDEO GAMES
8%
play at least
once a year
47%
of European
56m
women play across
video game these markets
players are
76% women
15% play at least one (up from 45% in 2019)
play at least one hour per week
hour per month
ON AVERAGE, PEOPLE IN EUROPE SPEND
AMONG VIDEO GAME PLAYERS
9.5h/week
average time spent playing video games* Women represent
53% 32 years old
14h/week of all mobile and
tablet video game
is the average age of a
female player
average time spent on social media** players
23.5h/week Girls who play video games are
average time spent watching TV*** 3× more likely to pursue
a STEM career
than girls who don’t*
Sources:
*GameTrack data, provided by IPSOS MORI and commissioned by ISFE. Sources:
**GlobalWebIndex 2012-2019, Question: On an average day, how long do you spend on social media?, Base respondents: 424,326 (2019) internet GameTrack data, provided by IPSOS MORI and commissioned by ISFE.
users aged 16-64 *HOSEIN Anesa, “Girls’ gaming behaviour and undergraduate degree selection: A secondary data analysis approach”, Computers in Human
***EU audiovisual observatory, Yearbook 2020-2021 Behaviour, vol. 91, February 2019, pp. 226-235, University of Surrey.
8 9
RESPONSIBLE GAMEPLAY 16%
PEGI is the pan-European video game age rating system. PEGI’s goal is to educate
consumers, particularly parents, in order to protect minors from potentially inappro-
priate game content. PEGI also ensures that games are sold and advertised respon- 25%
sibly, that consumer redress is available, and that online game playing environments
are kept safe. 17% 1,741
PEGI ratings are established under the supervision of independent experts and classification bodies. PEGI is games rated
recognised by the European institutions and national Member States as a model for European harmonisation in
the field of minor protection and consumer transparency. in 2020
Visit www.pegi.info for more information and download the PEGI app for iOS/Android. 22% 20%
38+ 2,400 35,000+
European games and millions Video game companies are committed to
member
countries of apps classified providing parents and children with the
companies
highest level of information to ensure safe and
responsible gameplay and PEGI is constantly
adapting its classification system to new
PEGI’S NEW FEATURES AND SERVICES TO SUPPORT PARENTS trends
PEGI app In-game purchase transparency
PEGI’s easy-to-use app helps
parents in local languages across
Europe. Available for both iOS
and Android, information about
a game is just a click away.
PEGI’s enhanced in-game purchase descriptor informs
consumers if an in-game purchase includes paid
random items.
AGE LABELS
IN-GAME PURCHASES
Suitable for all May contain some Can feature realistic May depict realistic Games that contain
age groups, non-realistic or implied violence against fantasy violence against hu- gross violence against
no unsuitable violence, and scenes characters, non-realistic manlike characters, bad defenceless characters,
content that might be frightening violence against hu- language, use of drugs, glamorisation of drugs,
to younger children manlike characters, mild or erotic nudity or explicit sexual activity
bad language, or sexual
innuendo
10 11
PARENTAL SUPERVISION PLAYER AND PARENTAL
CLASSIFICATION SYSTEMS SUCH AS PEGI ARE ESSENTIAL TO HELP
CONTROL TOOLS
PARENTS CHOOSE SUITABLE GAMES FOR THEIR CHILDREN In addition to self-regulatory classification systems, the video games industry offers parents several tools
to monitor their children’s video game playing behaviour. For every device, it is possible to set up parental
Among parents with children who play video games control tools which control:
find PEGI labels
think PEGI labels useful in deciding
69% are aware of
PEGI age labels 64% clearly show what 69% whether or not
a game will contain to buy a game for
their children
Age filtering for Manage your Disable Restrict communications with oth-
online content and child’s playtime or limit ers, restrict the viewing of content
2/3 8 out of 10 97% video games spending from the gameplay or created by
other players
of parents do not have an agreement of of parents use
allow their children some kind with their some form of
to spend money children, which is an method to manage LIST OF DEVICES OFFERING PARENTAL CONTROL TOOLS
within a video increase from 2018 or monitor their
game* (from 79% to 85%) children’s
in-game spending
Playstation Xbox Nintendo 3DS PS Vita
58%
of parents have an agreement with their children
that they ask permission prior to a purchase
35% 26% Nintendo
Switch
Nintendo
Swicth Lite Windows Mac OS
of parents agree a weekly/ of parents use
monthly spend limit with their pre-paid value cards
children
21% 18%
of parents use parental of parents monitor iPhone/iPad Android/Google Windows 10 Google Stadia
control tools credit card bills Play
Need more information about player and parents controls? Check out On ISFE’s website you can access player and parental control tools for various devices, platforms player
https://www.isfe.eu/responsible-gameplay/
and parental controls.
* GameTrack in-game spending survey November 2019 by Ipsos MORI, commisssioned by ISFE. Check out https://www.isfe.eu/responsible-gameplay/parental-controls/
12 13
GUIDANCE ACROSS VIDEO GAMEPLAY
EUROPE DURING COVID-19
To provide tips and
LOCKDOWN
To explain how to activate To promote the added-value
guidance to parents on how
parental control tools benefits of playing video
to engage Though playtime
available on every device games, such as in education
increased during
lockdown, it decreased
as lockdown measures
were lifted
Sweden Finland
PLAYTIME IN HOURS PER WEEK
UK
Poland
Netherlands
Belgium
Germany
Austria
10.2
France
Switzerland
Romania
9.8 9.2 9.3
Spain 2020
Portugal
Italy
8.9 2019
8.7 8.8
8.5
Austria Italy Spain Switzerland Q1 Q2 Q3 Q4
GemeinsamSpielen Tutto sui videogiochi The Good Gamer PlaySmart
www.gemeinsamspielen.at www.tuttosuivideogiochi.it www.thegoodgamer.es play-smart.ch
Belgium
Jouezmalin / Netherlands Sweden United Kingdom
Speelhetslim RuleTheGame Fråga, Prata, Spela Ask about games
www.jouezmalin.be www.rulethegame.nl www.fragaprataspela.se www.askaboutgames.com
www.speelhetslim.be Playing multiplayer 49%
Finland Poland online games helped people 32% 29% 42%
Peliviikolla Zapytaj o Gry feel less isolated. ...has helped me ...made me feel
www.peliviikko.fi www.zapytajogry.pl
to feel happier less anxious
20% of parents played more with their
France Portugal children during lockdown.
PédaGoJeux #SaberJoger
www.pedagojeux.fr Coming soon
All players Multiplayer online 46% 49%
Germany 26% 26%
Respektvoll in Romania ISFE’s 5 tips for parents
Online-Games Despre https://www.isfe.eu/news/5-tips/ ...has helped me to ...has helped me
https://bit.ly/3gE2vUo desprejocurivideo.ro
feel less isolated to stay connected
with friends
Sources: GameTrack data, provided by Ipsos Mori and commissioned by ISFE; Q1-Q2/2020 Ipsos Mori Video gaming during lockdown report
14 15
SOME OF THE
CONTRIBUTIONS OF
THE INDUSTRY DURING
THE PANDEMIC #PLAYAPARTTOGETHER
CAMPAIGN
GETTING FIT WITH GAMES
• Ubisoft offered free trials in Just
Dance. The #PlayApartTogether campaign encouraged players to follow health
• Niantic updated its mobile games and safety guidelines for COVID-19 from the World Health Organization
Pokémon GO and Harry Potter: medium.com/@playaparttogether
Wizards Unite to encourage
exercising at home.
• Nintendo mixed things up with
a unique music-based mode
to get your body moving to 17
beloved songs from the likes of SUPPORTING OTHER CULTURAL AND
Super Mario Odyssey, The Legend CREATIVE SECTORS THROUGH GAMES
of Zelda: Breath of the Wild,
Splatoon 2, and more.
• US rapper Travis Scott
performed a live set of his
LEARNING USING GAMES “Astronomical” album. Over
27.7 million unique players
participated.
• Roblox introduced a new Teaching • The Museum of Angers
Remotely resource. organised virtual tours
• Microsoft added free educational on Animal Crossing: New
resources to its Minecraft Marketplace. Horizons.
Check out initiatives of our national members on
https://www.isfe.eu/games-in-society/covid-19/
Check out more examples on
https://www.isfe.eu/games-in-society/covid-19/
16 17
EUROPEAN VIDEO REVENUE SPLIT BY DEVICE, IN KEY
GAMES INDUSTRY
EUROPEAN MARKETS, IN 2020
44% 14%
console revenues
€23.3bn PC revenues
Total European
market size*
40% >2%
smartphone/ on-demand/
tablet revenues streaming
Out of €17.6bn in
key European markets
REVENUE SPLIT BY SOURCE,
IN KEY EUROPEAN MARKETS, IN 2020
20%
physical
revenue
(physical copies
YEAR-ON-YEAR INCREASE IN REVENUE
40% of games)
18% 15% 22% online revenue
(full game downloads,
in-game extras such
3%
as DLC, social games,
browser games) 40%
app revenue
2017 2018 2019 2020 (paid apps, in-app
purchases)
Sources: GameTrack data, provided by IPSOS MORI and commissioned by ISFE.
* Market size data is extrapolated from GameTrack 2020 report and Newzoo 2020 Global Data Report Source: GameTrack data, provided by IPSOS MORI and commissioned by ISFE.
18 19SPOTLIGHT ON SPOTLIGHT ON ESPORTS
DIGITAL ENVIRONMENT ESPORTS ARE WORTH* VIEWERS DURING COVID-19
Esports global revenues suffered a contraction in In contrast, the global audience grew during the
REVENUE GENERATED BY THE DIGITAL 2020 but they are expected to grow again in 2021. pandemic and it is expected to keep growing.
ECOSYSTEM IN KEY EUROPEAN MARKETS
Data for Italy is only included for 2019 and 2020.
Digital revenue is made up of online and app revenues.
$958m $947m $1b 474m
436m
398m
Since 2015, digital +31%
64%
revenue has Occasional
multiplied 3.1 times (vs 66% in 2019) viewers
2020
2020
In-game extras, addi-
2019
2019
2021
2021
+21%
tional downloadable Esports
+30% content for games enthusiasts
already bought
+25%
YoY
+22% 25% (vs 21% in 2019)
growth Full game downloads Established in 2019, ISFE Esports brings together ISFE’s wider games publisher and
national trade association membership as well as major tournament organiser ESL,
11%
Twitch and Riot Games.
€4.6bn
€5.6bn
€7.0bn
(vs 13% in 2019)
€9.1bn
€14bn
€11bn
Subscription services Learn more at www.isfe.eu/isfe-esports
and social games
2015 2016 2017 2018 2019 2020
AUDIENCES IN EUROPE** TOP TITLES IN EUROPE***
REVENUE GENERATED BY ON-DEMAND/
13%
STREAMING SERVICES
female
esports
1%
non-binary
1 League of Legends
Counter-Strike:
+16,5% enthusiasts gender
2 Global Offensive
€341m €397m
92 million in total
3 Overwatch
2019 2020
19%
female
33%
male
33%
male 4 Call of Duty
revenue revenue
5
occasional esports occasional
viewers enthusiasts viewers Valorant
Sources:
*Newzoo (2021). Global Esports & Live Streaming Market Report.
**Newzoo and PayPal (2020). Europe and Esports: High Engagement and Even Higher Potential.
*** Based on esports audience. Provided by Newzoo.
Sources: GameTrack data, provided by IPSOS MORI and commissioned by ISFE.
20 21LARGEST EMPLOYEE
BASES IN EUROPE (2019)
TOP SELLING GAMES OF 2020*
Sweden:
5,925
86,953
employees in 2019
1 2 3 Poland:
Germany: 7,800
compared to
10,487
77,916 in 2018
France:
15,000
FIFA 21 Grand Theft FIFA 20 Romania:
Electronic Arts Auto V Electronic Arts 6,000
Rockstar Games
Spain:
9,500
4 5 6
WOMEN EMPLOYED IN EUROPE
Call of Duty: Animal Tom Clancy’s Rainbow
Black Ops Cold Crossing: New Six Siege
War Horizons Ubisoft
Activision Blizzard Nintendo
20.38%
7 8 9 of estimated
employees are women
Call of Duty: Assassin’s Red Dead
Modern Warfare Creed Redemption 2
Activision Blizzard Valhalla Rockstar Games
Ubisoft
Source: 2019 EGDF and ISFE Industry Insights Report. The report includes data on the number of employees in European countries such as Belgium,
*Full game sales by unit tracked by Global Sales Data (GSD), sorted by rank for 2020, Retail and Network combined. Bulgaria, Czechia, Denmark, Finland, France, Germany, Greece, Latvia, Lithuania, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania,
This listing does not include Nintendo digital sales data. Serbia, Slovakia, Slovenia, Spain, Sweden, UK.
22 23HANDBOOK FOR TEACHERS
96%
Available in English, Italian, Polish, Romanian and Spanish
4,282 said they will In 2020, the governments
use learnings in of Poland and of
everyday work Belgium’s Flanders
participants region became the first in
Using Europe to integrate video
For the sixth year in a row, European Schoolnet, the network of 34
educational games into mainstream
Ministries of Education across Europe and ISFE are continuing their
Games in Schools project designed to train teachers and educators
across Europe on how to use video games as pedagogical support in the
73 games in the
classroom:
guidelines for successful
education.
classroom. learning outcomes
The project’s outputs included a 6-week long Massive Open Online
countries
A handbook for teachers
Course (MOOC) (see below) about Games in Schools, a selection of
teacher-created lesson plans, and a handbook for teachers on using
video games for educational purposes.
MODULES OF THE MASSIVE OPEN ONLINE COURSE (MOOC)
Why use
1 computer games
in the classroom? 2 Using games for
thematic learning 3 Learning games
List of video
games with
educational
Why is it important potential
4 What can we learn
from games? 5 Designing games
6 to teach about
games?
24 25DIVERSITY PLEDGES CLIMATE COMMITMENT
ACROSS EUROPE The video game industry shares the European Union’s belief that addressing climate change is one of the most
In early 2021, ISFE and EGDF established a Diversity Working Group with the goals of
critical challenges of the 21st century. As a result it has taken numerous initiatives to protect the environment
committing to advancing gender equality and diversity in the industry, promoting ongoing
and is striving to improve the energy efficiency of its devices and services.
efforts of our members, and serving as a resource for information on diversity-related policy
and legislative issues. Below are a few of our member initiatives:
Green Games Guide A Climate Handbook Playing for the
for Game Companies Planet Alliance
• 140+ pledge partners and In early 2021, Ukie collaborated
• SELL and SNJV, representing Over 400 companies and with Games London and PlayCreateGreen was founded During the 2021 EU Green Week,
supporters have signed up.
the French video games sector more than 1,000 individuals the UN’s Playing for the in 2019 by a group of leading ISFE became Associate Member
• #RaiseTheGame is designed to
signed Diversity Charter along- have already signed a joint Planet Alliance to develop Nordic game companies to of the UN-facilitated Playing for
inspire meaningful, cultural and
side Women in Games, France declaration to actively support a Green Games Guide to assist video game companies in the Planet Alliance.
behavioural change in all games
to promote diversity within the diversity and inclusion in the assist businesses in thinking effecting real change by sharing
businesses, companies and or- playing4theplanet.org
French games industry. video games industry and about how they can improve knowledge essential to achieve
ganisations, regardless of size or
• Launched Women in Games became part of #TeamDiversity their approach to sustainability. climate neutrality.
stage of their equality, diversity
(FR) Diversity Guide. in Germany.
and inclusion (EDI) journey. ukie.org.uk/greengamesguide playcreategreen.org
womeningamesfrance.org hier-spielt-vielfalt.de/en
raisethegame.com
54
Raising environmental awareness
AEVI, the Spanish video games
through video games:
association, has compiled all
Many video game studios are working on incorporating new
local initiatives in the field of TWh of
Diversi is a project dedicated to increasing diversity in the features in and out of their games, such as modes, maps,
equality, diversity, inclusion
Swedish video games industry. Scholarships for female themed events, storylines and messaging that highlight energy
that are being carried out by
game students to attend Game Developers Conference, a environmental themes like conservation restoration.
companies in Spain.
networking event at Nordic Game, are among its activities.
Diversity and equality plan GCVA saved over
diversi.nu coming soon.
Enhancing the sustainability of video
game consoles: the lifetime of PS4
In 2015, Nintendo, Sony Interactive Entertainment and Micro- and Xbox One series
soft launched the Games Consoles Voluntary Agreement (GCVA) consoles*
together with the European Commission, to improve energy (equivalent to Greece's annual
ISFE becomes a corporate ambassador and resource efficiency of current and future games consoles. electricity production in 2019).
of Women in Games
A not-for-profit looking for equity and parity for all women and
girls in the video games industry and esports.
Source: * Zimmermann, T. et al., Review Study of the Ecodesign Voluntary Agreement for the Product Group “Videogames Consoles”, 2019, pp.
154-155.
26 27MEMBERS ISFE EGDF
Video game companies
• Activision Blizzard • Niantic • Square Enix
• Bandai Namco • Nintendo • Supercell
• Electronic Arts • Roblox • Take 2 Interactive
• Embracer Group • Sega • Ubisoft
• Epic Games • Sony Interactive • Warner Bros Interactive
• Microsoft Entertainment • ZeniMax Europe
National Trade Associations
• Austria: OVUS PGDA • Norway: VIRKE
• Belgium: VGFB FLEGA • Poland: SPIDOR PGA
• Czechia: GDACZ • Portugal: AEPDV
• Denmark: Producentforeningen • Romania: RGDA
• Finland: Neogames • Serbia: SGA
• France: S.E.L.L. SNJV • Slovakia: SGDA
• Germany: game game • Spain: AEVI DEV
• Italy: IIDEA IIDEA • Sweden: Spelplan-ASGD
• Netherlands: VGFN DGA • Switzerland: SIEA
• Nordic (Denmark, Finland, Norway, Sweden): • Turkey: TOGED
ANGI • United Kingdom: Ukie TIGA
ABOUT ISFE ABOUT EGDF
ISFE represents the video games industry in Europe EGDF represents European game developers on
and is based in Brussels, Belgium. Our membership a European level, helping to build up policies
comprises national trade associations in 18 that support the growth of the European game
countries across Europe which represent in turn developer studios and foster the development of
thousands of developers and publishers at national the entire digital ecosystem in Europe.
level. ISFE also has as direct members the leading
European and international video game companies. T: +358 40 716 3640
jari-pekka.kaleva@egdf.eu
T: +32 261-21777
info@isfe.eu c/o Spelplan-ASGD, Box 22307,
SE-104 22 STOCKHOLM, Sweden
Rue Guimard 15, 1040 Brussels
EU transparency Register ID: 57235487137-80
EU transparency Register ID: 20586492362-11
@EgdfTeam
@ISFE_Games
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