KEY EVENT OF RUSSIAN RETAIL AND E-COMMERCE - PLUS-Forum - march 1, 2022
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#RETAILMOSCOW
PLUS-FORUM.COM
APRIL 5, 2022
PLUS-Forum
8th INTERNATIONAL PLUS-FORUM
KEY EVENT
OF RUSSIAN RETAIL
AND E-COMMERCE
APRIL 5, #RETAILMOSCOW
2022 PLUS-FORUM.COM
#RETAILMOSCOW
CONTENT PLUS-FORUM.COM
APRIL 5, 2022
ABOUT PLUS-FORUM................................................................................................................................................................ 4
WHY PARTICIPATE IN PLUS-FORUM?.................................................................................................................................... 5
UNIQUE DEBUTES PLUS-FORUM AND KEY FIGURES...................................................................................................... 6
PLUS-FORUM AGENDA...............................................................................................................................................................7
SPEAKERS 2022.......................................................................................................................................................................... 9
sponsorship opportunities...........................................................................................................................................14
DELEGATE PACKAGE.................................................................................................................................................................15
Additional marketing services...................................................................................................................................16
BRANDING TERRITORY............................................................................................................................................................. 17
HALL SCHEME.............................................................................................................................................................................18
SPONSORS & PARTNERS 2022..............................................................................................................................................19
PARTICIPANTS OF THE EVENT..............................................................................................................................................20
PLUS-FORUM SCHEDULE........................................................................................................................................................21
plus-forum summary........................................................................................................................................................22
SPEAKERS ABOUT PLUS-FORUM.........................................................................................................................................23
PLUS-FORUM MOBILE APPLICATION..................................................................................................................................24
MEIDAPARTNERSHIP OPTIONS.............................................................................................................................................25
ABOUT THE ORGANIZER........................................................................................................................................................26
CONTACTS.................................................................................................................................................................................. 27
#RETAILMOSCOW
#RETAILMOSCOW
PLUS-FORUM.COM
PLUS-FORUM.COM
APRIL 5, 2022
THE UNIVERSE OF RETAIL
IS WAITING TO SEE YOU!
APRIL 5, 2022 VIDEO
Retail is a universe that changes at the speed of light. In order to keep up with the devel-
opments, one must renew the knowledge continuously, share experience with the best
industry representatives, test and implement breakthrough innovations. Otherwise, there
is as little chance of seeing success, like trying to observe Uranium without a telescope.
Visit our PLUS-Forum that will be focused on the current state and development prospects
for retail business in Russia, the CIS member states and globally! Here you will be able
to mingle with lead Russian and international experts in retail industry, who will narrate
problems the domestic
business faces.
#RETAILMOSCOW
#RETAILMOSCOW
ABOUT
ABOUTPLUS-FORUM
PLUS-FORUM PLUS-FORUM.COM
PLUS-FORUM.COM
APRIL 5, 2022
16 NOVEMBER
1500+
Forum audience
by market segment
49% Offline
35%
KEY PARTICIPANTS
Online
11% Horeca
5% Shopping centres,
fuel stations, airports, telecom
Departments presented
by the participants of the Forum
CEOs CMOs CIOs COMPANIES SPEAKERS
33% IT Directorate
FORUM FORMAT 31% Marketing Directorate
Conference Exhibition Round tables 17% Development Directorate,
Procurement and Tender
we are in social networks Department
5% Finance Department
5% Treasury
#RETAILMOSCOW
WHY PARTICIPATE
WHY PARTICIPATE PLUS-FORUM.COM
IN PLUS-FORUM?
PLUS-FORUM? APRIL 5, 2022
WINNING
AUDIENCE NEW CUSTOMERS EXHIBITION
PLUS-Forum is one of the most widely at- The Forum platform is an ideal place to develop: Leading vendors and providers present
tended retail industry events, which is unique Customer acquisition efforts their products, solutions and services
in terms of the number (1500+) and mixture for the following areas:
Current customer base
of participants. Among them are the owners, business development self-service
top managers and staff engaged in: Your brand
marketing e-commerce
New contacts with the industry stakeholders,
retail chains fashion IT payment facilities
vendors, market experts and regulators
food и nonfood HoReCa logistics and many more
DIY e-Commerce and security
more
The Forum delegates represent a target
audience:
highly interested in the latest news cover-
ing market trends and the best interna-
tional practices, products and technology
seeking for fruitful interchange of opin-
ions and long-lasting efficient business
ties
#RETAILMOSCOW
#RETAILMOSCOW
UNIQUEDEBUTES
UNIQUE DEBUTESPLUS-FORUM
PLUS-FORUM.COM PLUS-FORUM.COM
PLUS-FORUM.COM
AND
AND KEY
KEYFIGURES
FIGURES APRIL 5, 2022
Sberbank presented “Cash circulation market- Diginetica revealed the advantages of using cloud
place”, a B2B platform that simplifies access to services in e-commerce
goods and services at the federal and regional
levels The session dedicated to the online promotion of
grocery retail gathered a record number of partici-
Dmitry Rusakov, X5 Retail Group, said that the pants and was the longest one at the Forum.
state, sellers and buyers should work over a single BOE, a Chinese manufacturer of digital panels,
platform announced their plans to conquer 5% of the
Russian market
Russian Post has announced cooperation with ma-
jor retailers and the development of small format Guests and participants of the PLUS-Forum ap-
preciated the unique 3D biometric ID solution from
Dmitry Bakhin, Inventive Retail Group, named the Biosmart
key IT tools to increase the profitability of retail:
personnel planning, gadgets and mobile cash Newland Russia presented a new line of special
registers equipment as part of the product labeling system
that is gaining momentum
GoodForCast presented a unique technology
to forecast the effects of promo campaigns.
#RETAILMOSCOW
PLUS-FORUM AGENDA PLUS-FORUM.COM
APRIL 5, 2022
Session 1. Retail 2022. Business in modern realities Session 2 A. Digital transformation of retail. Business
• Force-majeure change in the retail business. What happened and how will and technology
the retail business change over the next 6 months? • New strategy and practice of digital transformation 2020-2022.
• Government regulation of trade margins. How do we operate in the current Experiments and solutions to urgent problems that have grown into trends
environment?
• Artificial intelligence, machine learning, video analytics, blockchain
• Logistics chains in the current situation. Where we are going to? Are major
trends visible? and forecasting systems in retail. New areas of application of
• Inflation jumps and how to deal with that? innovative technologies
• The main consumer behavior trends in the face of uncertainty and roaring • How a digital product is created. Approaches to architecture and
consumer demand - how to take them into account? development
• What will we do when we face a receding tension? Will the market we • Modern concepts and new scenarios of interaction between the
return to remain the same? What do we need to prepare for? buyer and the product. Tools for digital communications with the
• Who can benefit from the current situation? Manufacturers, industries, retail consumer
formats, buyer groups - what should they do? • Working with IT startups. In search of the future technologies
• Internet of things in retail. Prospects for implementation. Success
stories
Session 2. Banks and retail. Prospects for further
interaction
• Fintech as a means of extra monetization and solving today’s urgent Session 3. e-Commerce. Key drivers and new growth
problems points
• Customized solutions for accepting online payments
• The new face of the e-Commerce market. Key changes 2020–2021. Re-
• Effective strategies for the development of the acquiring business and the
thinking the experience gained
QR-payments. New payment scenarios
• We start selling on marketplaces. Difficulties, life hacks, pitfalls
• Financial ecosystems. Integration approaches
• Customer service management in e-Commerce
• Formats of lending in today’s and post-crisis environment
• Effective tools for brand promotion on marketplaces and aggregators
• Banking marketplaces. Trends and prospects
• Digital transformation. What are the most important things to do right now?
• Cash collection and self-collection. Business practices of market leaders
• Direct sales of brands. Yet another headache or a reliable way to increase
sales?
• We open our store at VKontakte. New sales opportunities
#RETAILMOSCOW
PLUS-FORUM.COM
PLUS-FORUM AGENDA
APRIL 5, 2022
Session 3 A. New loyalty. Modern level of interaction Session 4A. eCommerce. Marketplaces
with the client • We start selling on marketplaces. Difficulties, life hacks, pitfalls
• How retailers can strengthen their loyalty programmes in 2022 • Effective tools for brand promotion on marketplaces and aggregators
• Emotional loyalty tools: enhanced shopping experience • Explosion in sales on marketplaces. Changes in logistics formats under the
• Benefits of a discount loyalty programme in the dynamic market impact of online sales
environment • Marketplaces vs Big retailers – who will win? Trends for 3-5 years
• Renovation of the Zenden brand. What is customer centricity? • Delivery under the new conditions of supply and demand
• Communication specifics and formation of omnichannel customers’ loyalty • Retail development forecasts for 2022 and how to adapt to the current
in modern retail realities without loss?
• Innovative tools for predicting consumer behaviour. Successful • Marketplaces during the crisis
technologies for customer engagement and retention
• Personalized marketing. Fine tuning
Session 4. Logistics. The heart of modern retail
• Logistics market: summarising 2020–2021. Key trends and challenges
• Digitalization of logistics management
• Asian logistics, what remains from import supply chains
• Express delivery technologies – ways to improve efficiency
• Chains and suppliers. A pivot towards self-regulation
• The role of the warehouse in modern retail. Last mile warehouses. Last
mile delivery
• Fulfillment for e-Commerce. New services of the operators
• Long haul service and last mile delivery under force majeure
circumstances and sanctions. Best practices and worst failures in the
context of the corona crisis and sanctions
#RETAILMOSCOW
PLUS-FORUM.COM
SPEAKERS 2022
APRIL 5, 2022
Artyom Sokolov Sergey Lebedev Svetlana Mozhaeva Ilya Mikin Andrey Krishnev
President Director on government authorities General Director General Director ex General Director
AKIT connections Familia iHerb Russia Nike Russia
AliExpress
Arkadiy Shtein Alexander Fedosov Anastasia Utkina Nadezhda Babina Marina Il’ina
Founder of marketing Director CPO Director on Operational marketing and Director, Moscow division
Makaronika, METRO Ozon Rocket communications ECCO
the leader of the Russian market with the (Ozon logistic company) Lenta
greatest expertise in the production and
sale of makrone
Anton Smirnov Olga Glebova Alexey Okhlopkov Ivan Korotkov Alexey Ermakov
Head of Digital Innovations Marketing Director Commercial Director Director, supply chain automatization Director on Logistics
Panasonic Retail chain, Bethowen Multon Coca-cola HBC Leroy Merlin Snezhnaya Koroleva
Russia (Snowqueen)
#RETAILMOSCOW
SPEAKERS 2022 PLUS-FORUM.COM
APRIL 5, 2022
Ruslan Fakhrtdinov Boris Timofeev Anastasiya Scheblyakova Alexey Ershikhin Ivan Kanaev
Director on Logistics Head of Distributive Center Head of b2b department Head of e-commerce communication Director, Customer Service, Eastern Europe
Detskiy Mir internet-shop Metro Cash & Carry Yandex Dostavka VKontakte Baltika brewery
Julia Verjbitskaya Ekaterina Laskova Irina Shanina Ekaterina Fedotova Ludmila Pod’yapolskaya
National Manager, Product development Head of business development department Marketing and piublicity Director Customer service Directo Director ot Customer experience
and promotion, e-commerce segment Yookassa ZENDEN Utkonos Online department
Baltika brewery Magnit
Anna Brus Dmitriy Kolesnikov Boris Popov Kirill Lymar’ Elena Korn
Marketing and Sales Director Innovation services development Director General Director Head of digital marketing marketplace CEO
M.Reason NSPK, National Payment ZDRAVCITY (online department SmartExpertise Group,
(women wear brand, premium class Card System resource on drugs order SberMegaMarket agency on strategic
with manufacturing in Russia and and delivery) marketing development,
19 shops in retail chain) FMCG&Retail#RETAILMOSCOW
SPEAKERS 2022 PLUS-FORUM.COM
APRIL 5, 2022
Alexander Dvorsky Danil Ilyin Vasiliy Tarasevich Anna Bakurskaya Elmira Shagiakhmetova
Director, Halva instalments system Operational Director, Online agregator and Head of Innovtaions department leading category manager Deputy Director
Sovсombank farm products delivery service Magnit (home appliance) GoTrans. Instructor
Esh Derevenskoe UTKONOS International Air Transport Association,
сокр. IATA
Kirill Vlasov Nikita Khomutov Artur Albert Dmitriy Korobitsyn Natalia Bocharova
General Director Director of Acquiring department Commercial Director CEO and founder Head of sales department
STS Logistics Promsvyazbank Gorod loyalty program Supplier of Happiness Koshelek application
Viktor Korolev Ilya Shiyan Anton Larin Vitaliy Nikiforov Boris Krivoshapkin
Director Executive Director General Director Sales Director Head of e-commerce development
Academy of Business and Kvint XWAY Hyosung RUS LLC department
Carrier VK’S group Multicarta
Director of logistic company
VK’S group, expert#RETAILMOSCOW
PLUS-FORUM.COM
APRIL 5, 2022
Andrey Pavlov Pavel Shinkarenko Andrey Smurigov Koshelev Evgeniy Maxim Bushuev
Director on communications CEO Founder Head of Event.me service (sales Deputy head of sales department
Solar Staff Solar Staff AdSensor department) edna
edna
Alexander Bekishev Timur Myaldzin Igor Shiyanov Dmitriy Skudnyakov Petr Markov
Business development Director Director on investing activities General Director Head of projects General Director
General Director’s Master Delivery Master Delivery 1С-Rarus Anabar
Council, International
Proccessing Systems
Tatyana Birnova Sergey Kiselev Ekaterina Venyova Alexander Burda Alexander Semenkin
Head of loyalty program Cimmercioal Director Head of marketing and marketplaces marketeter, Head of Smart Placement
DIXY Manzana Group department entrepreneur Retail Rocket
B2basket#RETAILMOSCOW
PLUS-FORUM.COM
APRIL 5, 2022
Anastasiya Ageeva Maxim Vasilenko Denis Dobryakov Nikolay Petelin Alexey Pavlyk
Leading Project manager Leading Project manager CEO independent expert Ex-Head of e-commerce
PAYMO PAYMO EGGHEADS SOLUTIONS Rosbank, small business Samsung
Alexander Ivanov Alexey Zhukov
President Execeutive director
eCommerce fulfillment operator
Russia Association Reworker#RETAILMOSCOW
sponsorship opportunities PLUS-FORUM.COM
APRIL 5, 2022
GLOBAL SPONSOR Don’t miss the opportunity to demonstrate your products, solutions
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and we’ll post you information: stand at the Forum! To do this you • on your corporate website
only need to get registered online • in the e-mail signatures of you
• in the PLUS Daily column and receive your e-ticket. employees
• in the daily newslatter
• in social networks
DOWNLOAD LETTER TEMPLATE DOWNLOAD THE BANNER#RETAILMOSCOW
DELEGATE PACKAGE PLUS-FORUM.COM
APRIL 5, 2022
The Forum delegate package includes:
Meals Forum information materials (conference Coctail party WI-FI access Attendance of the event
(2 coffee breaks, lunch) programme, exhibitors’ information, pres- (Forum Day I) (conference, round tables, exhibition)
during day of the Forum entations of key speakers, Forum photos) during day of the Forum
Registration of Offline and Online Offline/Online Offline Online
speakers, sponsors Participation Fee Participation Fee Participation Fee Participation Fee
and partners
• Russian executive • Retail chains (B2C) • Banks and microfinance • Banks and microfinance
authorities • Public transport organizations organizations
FREE • Mass media operators • Consulting agencies • Consulting agencies
• Airlines • Integrators • Integrators
• Fuel filling stations • Non-profit • Non-profit
• FMCG manufacturers organizations organizations
FREE • HoReCa • Providers of solutions, • Providers of solutions,
services and services and
equipment, etc. equipment, etc.
FREE RUB 27 900
before March, 05 RUB 2 300
RUB 33 500
from March, 05#RETAILMOSCOW
Additional marketing services PLUS-FORUM.COM
APRIL 5, 2022
TOP-10 ADVERTISING AT THE VENUE
Logo on badge ribbons Rub 193 000 Banner in the PLUS-Forum mobile application Rub 54 880
Bottled water with company logo Rub 282 800 Distribution of promo materials together with the Forum Rub 66 080
programme in the exhibition area
Meeting room for rent.
Meeting room «A» (56 m2), 1 day Rub 99 000
Stickers on the front doors of the pavilion Rub 54 880
Meeting room «B»,»C» (40 m2), 1 day Rub 93 520
Meeting room «D»,»E» (20 m2), 1 day Rub 71 000
Meeting room from ‘Actonorm’, (6 m2) Rub 70 560 Advertising material enclosed into delegate’s package Rub 54 880
(one A4 sheet per package)
Plastic bag with participant’s logo, 1 + 1 (this is not a delegate’s Rub 125 440
package; the content of the bag is provided by the customer) SOLD Advertising on monitors in front of the conference hall Rub 34 720
(no sound), 3 pcs
3 terminals for mobile phone charging in the relax area Rub 105 280
(equipped with a locker) Broadcast of ads during breaks Rub 32 480
Internet Sponsor Rub 191 520
A 1 day seminar as part of the PLUS-Forum in a separate Rub 273 280
Programme Sponsor Rub 106 400 50 seat room
Registration Sponsor Rub 193 760 PLUS-Forum Connect terminal Rub 28 000
SOLD
Mobile Application Sponsor Rub 168 000
Promotional staff for 2 days (a catwalk model looking girl) from
Coffee Break Sponsor € 12 432 1 680 rub./ hr
A roll-up in the exhibition area Rub 56 000
Entertainment Show Sponsor € 8 400
FULL
ADDITIONAL PAID SERVICES SERVICE
LIST#RETAILMOSCOW
TERRITORY
BEST QUALITY DESIGN offers a wide range of giftware and promo
merchandise:
PLUS-FORUM.COM
APRIL 5, 2022
OF BRANDING
• high quality corporate souvenirs and official business gifts;
• dainty and exclusive solutions for VIP clients;
• creative souvenirs for promo campaigns and advertising activities;
• corporate and promo clothing, stationery and packaging products
bqdesign.ru and more.
Please visit our website www.bqdesign.ru to see the full list of our
services and products..
Address your inquiries regarding the
promotional merchandise to:
+7 (495) 961 10 65 (доб. 1402)
+7 (929) 908 29 44
cd@bqdesign.ru
Oksana Levina
Head of Customer Support Department
Best Quality Design
+7 (495) 961 10 65 (доб. 1405)
+7 (926) 135 48 58
assistant@bqdesign.ru
Andrey Starodubov
Customer Support Manager
Best Quality Design
PROMO MERCHANDISE
FOR THE FORUM PARTICIPANTS#RETAILMOSCOW
PLUS-FORUM.COM
HALL SCHEME
APRIL 5, 2022
7 4м² — stand № 7А
6м² — stand № 7, 13, 21-23,48
9м² — stand № 2-3, 5-6, 8-12, 16-20, 24-27, 49, 50-54
12м2 — stand № 4, 46-47
3 7A 15м² — stand № 14-15, 45
36м² — stand № 1
2
8 9
1 BUFFET
11 10
24 25 26 27
12 14 15
23
22 46-47 42
13
16 17 18 19 20 49 48 43
22A 21
45
44
50 51
52 53 54#RETAILMOSCOW
SPONSORS
SPONSORS&&PARTNERS
PARTNERS2022
2021 PLUS-FORUM.COM
16 NOVEMBER 2021
APRIL 5, 2022
GLOBAL SPONSOR GENERAL SPONSOR COCKTAIL SPONSOR
GOLD SPONSORS
PARTNERS REGISTRATION SPONSOR
.ru#RETAILMOSCOW
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PARTICIPANTS OF THE
THE EVENT
EVENT PLUS-FORUM.COM
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APRIL 5, 2022
16 NOVEMBER
AND MANY OTHERS#RETAILMOSCOW
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PLUS-FORUM
PLUS-FORUMSCHEDULE
SCHEDULE PLUS-FORUM.COM
PLUS-FORUM.COM
APRIL 5, 2022
16 NOVEMBER
During the event, a cocktail reception
08.30-09.30 – Registration and welcome-coffee PLUS Journal invites delegates and participants of the
PLUS-Forum to continue their meetings and discussions in an
informal atmosphere.
09.30-11.40 – The Conference and Exhibition Every time our team prepares next PLUS-Forum programme, we
do our best to make the key theme of the party a surprise for our
guests, and it is no exception this time.
11.40-12.55 – Coffee Break
12.55-15.00 – The Conference and Exhibition
15.00-16.15 – Lunch
16.15-18.00 – The Conference and Exhibition#RETAILMOSCOW
PLUS-FORUM.COM
PLUS-FORUM APRIL 5, 2022
SUMMARY
Video Photo#RETAILMOSCOW
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SPEAKERSABOUT
SPEAKERS ABOUT PLUS-FORUM.COM
PLUS-FORUM.COM
PLUS-FORUM
PLUS-FORUM APRIL 5, 2022
16 NOVEMBER
Stanislav Kurilin Alexey Skatin
Founder and CEO First Deputy General Director for Infrastructure
Advertising agency HEAD MADE Russian Post
“We are participating in this Forum for the first time. I say that I do “Cool, informative, pleasant.”
like how this Forum is organized. Everything is at a very good level.
A lot of colleagues, clients. Very interesting, insightful, informative
and productive.”
Evgeniy Bakhin Larisa Romanovskaya
CIO, Inventive Retail Group E-commerce manager
Inventive Retail Group VkusVill
“This is a platform to exchange expert opinions. I mean I am eager “Wise and experienced, while very ambitious, people gathered to
to hear the opinions of counterparts, my colleagues, look at the share their experience – this is wonderful! The audience welcomes
solutions that appear on the market, to see novelties and surprises the speakers enthusiastically, and this shows the true interest. It is
from the solution manufacturers, and to learn what consulting spe- great that the Forum could mingle people who are ready to share
cialists have in stock. These are my main goals.” their experience with those willing to take it.”
Dmitry Kostygin
Co-owner
Yulmart online store
“Very nice. I did not expect so many people to have come here.
Everyone is a receptive listener. I thought it would be a more modest
event, but it turned out to be very large and pleasant. There is an
opportunity to listen and speak.”#RETAILMOSCOW
PLUS-FORUM PLUS-FORUM.COM
MOBILE APPLICATION APRIL 5, 2022
Access to the Forum programme Interactive venue plan
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To sign in, enter your ID specified in your ticket.
Fill in the participant’s questionnaire
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photos from the event at the e-mail address
specified in the questionnaire.#RETAILMOSCOW
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APRIL 5, 2022
ИНФОПАРТНЕРЫ
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ABOUT THE ORGANIZER
ABOUT THE ORGANIZER UZBEKISTAN. TASHKENT.APRIL 5, 2022
JUNE 1
PLUS-Alliance
Media products
Holding PLUS products
ПЛАС
A�������r I. Grizov
Co-Chairman of the PLUS-Forum
Steering Committee >КУ Р Н А Л
���i� Ho��i�� ��US
I���r���io��� ��US��or��� organized by ��� ���i� Ho��i�� ��US for the
banking community, retail business and e-commerce sector are by tradition the
largest industry events not only in terms of the attendance records, the depth
and relevance of the issues raised, but also as regards the number of
participating partner companies.
Since 2009, the events have held a firm place in the business calendars of Annual PLUS-Forums for finance,
representatives of various market segments. The ��US��or��� feature an payments and retail specialists
exhibition, a conference and thematic round tables.
The growing readership of the ��US ��� R���i���o����� Jo�r����� as well
as online newsfeeds ��US ��i�� ��� R���i���o����� N��� allow us to invite top
decision makers of businesses from the CIS and other countries, heads
of regulatory bodies, relevant ministries and agencies, as well as world-class
experts.
Delegates of the PLUS-Forums, invited to participate and approved by the research
Steering Committee, represent the target audience highly interested in the latest
news covering market trends and the best international practices, products,
Market research Translation Bureau
solutions and technology, and seeking for a fruitful interchange of and reviews
The list of topics discussed at the PLUS-Forum conferences is regularly updated
by the Steering Committee. The sources of agenda updates include the findings
of research and analytical reviews of relevant market segments, as well as
continuous feedback from the Forum participants and readers of the PLUS and consulting event
Retail&Loyalty Journals, including the leading Russian and international experts.
Consulting Event management#RETAILMOSCOW
CONTACTS PLUS-FORUM.COM
APRIL 5, 2022
FOR SPONSORS AND PARTNERS FOR SPEAKERS
Konstantin Grizov Eka Mamasakhlisi
Tel/fax: +7 495 961 1065 (ext. 1201) Tel/fax: +7 495 961 1065 (ext. 1006)
Mob.: +7 925 005 4 005 Mob.: +7 926 524 5043
E-mail: konstantin@plusworld.ru E-mail: ceo_assist@plusworld.ru
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