KERN COUNTY MARKET OVERVIEW - MEMBER DIRECTORY 2021
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PRESIDENT’S MESSAGE Kern County, California Where Business is Boundless IN 1988, Kern County’s public and private sector leaders forged a strategic coalition to attract and retain high-value jobs for the region. Since then, Kern EDC-assisted projects have generated over 32,000 Photo courtesy Doug Kessler jobs; $6 billion in capital RICHARD D. CHAPMAN investment; and $1.2 billion in President & CEO wage income for Kern County. meetings with consultants around the nation; the rollout of a county-wide business vitality program designed to assist the region’s manufacturers with their expansion and retention In June 2020, Kern EDC's Board of Directors needs; the premier of the Moving the Needle: Economic Pillars of Kern County series; and the adopted the 2020-2023 Strategic Plan designed momentum created by the Kern Initiative for Talent and Entrepreneurship (KITE) project. to guide the organization's business development activities and programs through the ever-changing Finally, we were very honored to receive a prestigious 2020 International Economic economic landscape. This bold visioning document Development Council "Excellence in Economic Development Award" for the Kern County is supported by a new mission “to cultivate and STEMposium. IEDC's recognition of the Kern Economic Development Foundation’s promote Kern County's boundless opportunities for signature event is the crowning achievement in the industry. business.” We invite you to partner with Kern EDC on our bold and innovative business development Kern EDC's stated organizational goals and agenda, making Kern County the “best investment a business can make!” objectives are specifically aimed at: ■ Raising the profile of the region and recruiting companies that advance employment opportunities and economic well-being for CO-EDITORS’ NOTE: Kern County ■ Providing assistance to existing Kern County Kern EDC would like to express our sincere businesses to retain and expand their operations appreciation to The Marcom Group for their ■ Working in partnership with other local outstanding design skills which brought this award- organizations to help entrepreneurs access winning publication from the drawing board to reality. The Market Overview would also not be the resources they need to build successful SOPHIA possible without the extraordinary talent of the ALONDRA businesses and create jobs in Kern County GLIGOREVIC many local photographers who generously donated SANTIAGO Market Overview their work. Their eye for the beauty and culture of Market Overview An annual (quantitative) performance scorecard was Co-Editor Kern County allowed this annual publication to Co-Editor also established to track the organization’s progress create a strong and accurate narrative of local life. Thank you to all the contributors who in achieving the business development goals and helped with this publication and continually enhance the value that it has to our community. objectives. Indeed, Kern EDC is well positioned to succeed in these three fundamental economic development We invite you to partner with Kern EDC on our bold areas. Recent “best practice” programs and initiatives and innovative business development agenda, making include the launch of monthly site selector (virtual) Kern County “the best investment a business can make!” 1
ADVERTISERS INDEX ADVERTISERS 29 | Greater Bakersfield Chamber 49 | Grimmway Farms 45 | Kaiser Permanente 43 | 8minute Solar Energy 52 | Kern Community College District 70 | Advance Beverage Company 37 | Kern Council of Governments 41 | Aera Energy 8 | Kern County 25 | America’s Job Center of California 52 | Kern County Superintendent 70 | AT&T | of Schools 20 | Bakersfield Association of REALTORS® 70 | Kern Health Systems 20 | Barbich Hooper King Dill Hoffman 53 | Klein DeNatale Goldner 43 | Berry Corporation 39 | Madland Toyota-Lift 41 | California Resources Corporation I | Marcom Real Estate 49 | California Water Service 16 | McIntosh & Associates 17 | Carney’s Business Technology Center 17 | Mechanics Bank II | Chevron 16 | Moneywise Wealth Management 53 | City of Arvin 4 | Pacific Gas & Electric 28 | City of Bakersfield 70 | Sierra Printers 20 | City of McFarland IBC | sPower 28 | City of Shafter 17 | Tangram Interiors 20 | City of Taft 49 | Tejon Ranch Company 28 | City of Wasco IFC | The Marcom Group 52 | CSUB 16 | The Mogharebi Group 53 | CSUB School of Business | & Public Administration 7 | Valley Strong Credit Union 17 | Cushman & Wakefield | Pacific 29 | Visit Bakersfield | Commercial Realty Advisors 43 | Water, Energy and Technology 21 | Dignity Health | (WET) Center 43 | First Solar 13 | Wonderful Real Estate 2 2021 KERN COUNTY MARKET OVERVIEW & MEMBER DIRECTORY
TABLE OF CONTENTS CONTENTS 1 | President’s Message 2 | Advertisers Index Photo courtesy Tony Moreno 3, 5 | Table of Contents 6-12 | Helping Businesses Thrive in | Kern County Since 1988 Learn more about the county’s primary engine for economic and talent development. 14-15 | Top 10 Reasons to Do | Business in Kern County With top rankings making national news, it’s easy to see why Kern County is an economic powerhouse. Photo courtesy Kern County Museum 18-19 | Quality of Place With an array of outdoor and cultural activities, Kern County has something for everyone. 22-24 | Kern County by the Numbers Take an in-depth look into Kern’s economic growth, cost of living, industry projections, and much more. 26-27 | Community Profile With one of the fastest-growing populations in the Photo courtesy Michael McCloskey nation, Kern’s diverse communities continue to flourish with opportunities. 30-35 | Kern’s Business Advantage Strategic market access and a business-friendly environment are just two of the reasons why companies prefer Kern County. Photo courtesy The Bakersfield Californian Front cover includes photos courtesy Michael McCloskey, Tony Moreno, and others 3
California A powerful place to be Whether your business is looking to relocate, expand or identify cost solutions, we can help with our Economic Development services and incentives. For more information, visit pge.com/economicdevelopment. “PG&E” refers to Pacific Gas and Electric Company, a subsidiary of PG&E Corporation. ©2019 Pacific Gas and Electric Company. All rights reserved. 4 2021 KERN COUNTY MARKET OVERVIEW & MEMBER DIRECTORY
TABLE OF CONTENTS CONTENTS CONT. 36 | Target Industries Photo courtesy Mojave Air & Space Port Oil and agriculture aren’t the only industries making headlines in Kern County. Discover more about what Kern “does for a living.” 38 | Aerospace & Defense East Kern County is home to some of the most innovative and specialized technologies in the world. 40, 42 | Energy & Natural Resources Kern County is the leading energy provider for California and is connected to the strongest players in the global energy industry. 44 | Healthcare Services Photo courtesy Tony Moreno Residents of Kern County enjoy an array of cutting- edge medical services thanks to novel and innovative healthcare providers. 46-47 | Transportation, Logistics, | & Advanced Manufacturing Kern’s easy one-day turnaround trip to California’s largest population centers makes it a rapidly-growing home for some of the world’s largest companies. 48 | Value-Added Agriculture Thanks to fertile soils and one of the best climates for fruit and vegetable production, value-added agriculture Photo courtesy Tony Moreno is a strong economic driver for Kern County’s economy. 50-51 | Education & Workforce Meeting the demands for a skilled and prepared workforce are top priorities for education professionals. 54-69 | Kern EDC Member Directory Photo courtesy Jennifer Johnson 5
KERN EDC Cultivating & Promoting Boundless Opportunities for Businesses Photo courtesy Visit Bakersfield The Kern Economic Development Corporation (Kern EDC) is a public- INCENTIVES private partnership formed in 1988 with the mission of cultivating and Kern EDC works with businesses to identify promoting Kern County’s boundless opportunities for business. targeted incentives and financing tools that stimulate job growth and capital investment. Kern County offers robust programs, including KERN ECONOMIC DEVELOPMENT Kern EDC Services the innovative Advance Kern program, that CORPORATION (KERN EDC) is a public- private partnership that brings together private help companies succeed and compete in the SITE SELECTION ASSISTANCE FOR businesses, education, elected officials, and global economy. NEW BUSINESSES non-profit organizations for the purpose of a Kern County is one of the select few regions in single goal: creating a strong and diverse economy PRIVATE/PUBLIC SECTOR SYNERGY California that markets itself around the country. Whether we are helping facilitate Kern’s already for Kern County. Kern EDC promotes the region That’s because Kern County and its municipalities expedient permitting process, or advocating to businesses looking for areas to expand or embrace new businesses and offer fast-track on behalf of regional companies, our strong relocate its operation, and works with existing permitting, allowing a company to be up and relationship with the County and local cities local businesses to ensure they have what they running within months after inking a deal. Kern is invaluable. need to thrive and grow here in Kern County. EDC partners with Kern County, municipalities and real estate professionals, to identify available RESEARCH Since 1988, Kern EDC has helped retain, grow, properties and buildings that meet any company's We compile labor studies, demographic data, and attract businesses and jobs to Kern County. requirements. economic vitality updates and other important The economic base features one of the nation’s leading energy providers, and it regularly ranks information needed to objectively evaluate WORKFORCE DEVELOPMENT, Kern County as a viable option for your growing as one of the top 2 agricultural regions in the U.S. In addition, other industries like transportation TALENT ATTRACTION & RETENTION businesses. Kern EDC's website and E-newsletter Kern EDC works closely with California inform the community and interested parties & logistics, healthcare services, and aerospace and defense have helped create a more resilient State University Bakersfield, Kern County around the country informed about economic local economy…just as the organization’s founders Superintendent of Schools, our three local trends and news that affects the region. had hoped. community colleges, and private education institutions that prepare Kern County's ECONOMIC IMPACT FACT SHEETS workforce. We help ensure that educators Kern EDC recognized the need to produce Advancing Employment know what existing and new businesses are “user-friendly” flyers presenting the economic Opportunities & Economic looking for in their talent. The recently-launched impacts of Kern County’s main industries. In Kern Initiative for Talent and Entrepreneurship Well-being this continuing series, Kern EDC will create and (KITE) partnership aims to aggressively update these industry specific fact sheets in promote and develop Kern County’s burgeoning order to demonstrate the diverse nature of the Kern EDC offers a variety of services designed to support our mission. With local industry entrepreneurial ecosystem. local economy. sector expertise and deep connections in Kern’s communities, we work to ensure the region remains Kern EDC has never wavered from its mission to cultivate and promote Kern County’s a leader in commerce and a hub for innovation. boundless opportunities for business. 6 2021 KERN COUNTY MARKET OVERVIEW & MEMBER DIRECTORY
Valley Strong Credit Union is a proud supporter of the Kern Economic Development Corporation! valleystrong.com (800) 221-3311 Federally Insured by NCUA I Equal Opportunity Lender
KERN EDF Building a STEM Pipeline Kern Economic Development Foundation (KEDF) focuses on bridging the gap between the business and education communities in Kern County MOST EXECUTIVES LOOKING TO EXPAND OR RELOCATE THEIR BUSINESS have a keen eye on a community’s workforce and its abilities to fill the jobs RICHARD D. they will create. While CHAPMAN Kern EDC focuses on President & CEO job creation, it’s clear that workforce development is increasingly important. Kern Economic Development Foundation (KEDF) was founded more than 10 years ago as a 501(c)3, and it focuses on bridging the gap between the business and education communities in Kern County. The goal is to create a better prepared workforce for current and future local employers, with special emphasis on building a bigger and better STEM (science, technology, engineering, and mathematics) talent pipeline. KEDF’s initiatives include programs designed to encourage students and adults alike to pursue STEM education and careers. Current projects include elementary and high school mentoring programs, the Women in STEM initiative, and the annual Kern County STEMposium. 9
KERN EDC TEAM Executive Committee Board of Directors JOE ASHLEY MARY BETH Chair DAREN GARRISON Director, Regulatory ALEXANDER External Affairs & External Affairs President Manager, Communities California Resources A-C Electric & Communications Corporation US Borax MARY BARLOW DANA BRENNAN Superintendent ANDRAE Vice Chair of Schools GONZALES Vice President of Kern County City Council Member Government & Public Affairs Superintendent City of Bakersfield Grimmway Farms of Schools ANDY STANLEY TOM BURKE SALLY Treasurer Chancellor GONZALEZ Senior Vice President, Kern Community Mayor Relationship Manager College District City of McFarland Bank of America DENISE NEWTON JOHN GUINN Secretary TILO CORTEZ Executive Vice President/ Strategic Account Mayor Chief Operating Officer Manager/Principal City of Wasco Wonderful Real Estate Pacific Gas Development & Electric Company DR. DEBRA ZACK SCRIVNER DANIELS JOSÉ GURROLA Supervisor, Superintendent/ Mayor Second District President City of Arvin Kern County Taft College CHRIS HAMILTON MIKE MAGGARD BILL DEAVER Partner Supervisor, Board Member Klein, DeNatale, Third District Mojave Air Goldner, Cooper, Kern County & Space Port Rosenlieb and Kimball, LLP DAVID WOMACK BECKIE DILTZ Immediate Past Chair JOE HAY Owner SVP, Area Manager- President PROforma Solutions Kern County Jim Burke Ford Lincoln for Printing Kaiser Permanente ROB DUCHOW ALISON Public Affairs HICKMAN Manager Regional Manager Southern California Tangram Interiors Gas Company TERESA HITCHCOCK BILL FARRIS Assistant County Planning Administrative Officer Commissioner Kern County Division of City of Ridgecrest Economic & Workforce Development 10 2021 KERN COUNTY MARKET OVERVIEW & MEMBER DIRECTORY
DAVID HOWLETT AMY ROTH Business CHUCK McGUIRE Vice President, Development Mayor Regulatory Affairs Braun Electric City of California City E&B Natural Company Resources KIM HUCKABY HUGH McMAHON CEO Executive Vice TOM SABA Bakersfield President, Real Estate President Association of Tejon Ranch Saba Agency REALTORS® Company MIKE MOORE GERAUD SMITH KEN KELLER Vice President- Key President & CEO President & CEO Relationship Manager Valley Republic Bank Dignity Health Farm Credit West TODD RICK KREISER DAVID MORTON SUNTRAPAK President Managing Director President & CEO Carney’s Business Sullivan Petroleum Valley Children’s Technology Center Company Healthcare WAYNE KRESS SUZANNE NOBLE Senior Director/ Director of Production SCOTT THAYER Principal Operations Senior Vice President Cushman & Wakefield | Western States Castle & Cooke Pacific Commercial Petroleum Realty Advisors Association MARK NOVAK ORCHEL KRIER Dean, the Division SUSAN WIGGINS of Extended Education Mayor Pro Tem Mayor & Global Outreach Taft City Council City of Tehachapi California State University, Bakersfield CHEVELLE CHRIS WILSON KRINITT CINDY POLLARD Senior Project Safety Representative Public Affairs Director Manager Macpherson Oil Aera Energy S.C. Anderson Company, LLC JEY LACEY Economic Development CATHY PROUT The health and vitality of communities is an output of a Consultant Southern California City Council Member City of Shafter strong economy, and the Kern Economic Development Edison Corporation is laser-focused on the attraction and retention of businesses to continue to build and stabilize MEGAN LOPEZ STEVE RENOCK our base. Public Affairs President & CEO — JOE ASHLEY Representative Valley Strong Chair Chevron Credit Union 11
KERN EDC TEAM Sights & Scenes Staff ALONDRA RICHARD SANTIAGO CHAPMAN Business Development President & CEO Photo courtesy Gilbert Vega Coordinator MELINDA CHRISTINA BROWN MILLER Vice President of Administrative Specialist Business Development SOPHIA GLIGOREVIC Marketing & Member Photo courtesy Christine Young Relations Manager Photo courtesy Tony Moreno Photo courtesy The Bakersfield Californian Cultivating and promoting Photo courtesy Visit Bakersfield Kern County’s boundless opportunities for business 12 2021 KERN COUNTY MARKET OVERVIEW & MEMBER DIRECTORY
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Top 10 Reasons to Do Business in Kern County Photo courtesy Visit Bakersfield Photo courtesy Tony Moreno 11 22 3 Photo courtesy Bakersfield CVB Location, Location, Location! #2 in the Nation for Agriculture Production 3 #3 in Job Creation (Surge Cities 2020) Bakersfield was ranked #3 in job creation for KERN COUNTY IS GEOGRAPHICALLY THE (2019 Kern County Crop Report) attracting more entrepreneurs and providing CENTER OF CALIFORNIA’S POPULATION, an opportunity for businesses to stand out. making it accessible to nearly 40 million The county leads the nation in pistachio and consumers. almond production, with grapes, citrus, and milk being some of the other top commodities. Photo courtesy Kern County Museum Photo courtesy Tony Moreno 5 6 7 Photo courtesy Michael McCloskey 5 Economic Resiliency (Chmura Economics & Analytics, JobsEQ) 6 #5 Housing Market in the Nation (RealtyHop) 7 #7 Oil-producing County in the U.S. (Drilling Edge) Bakersfield MSA ranked among top 15 metro Bakersfield is ranked the fifth most affordable Kern County is the No. 7 oil-producing county areas in the U.S. for economic resiliency during housing market in the nation. in the nation, yielding 111 million barrels of the COVID-19 pandemic. Rankings were based oil annually. This amount represents 71% of on news reports for key industries, unemployment California’s total oil production and a daily claims data, job postings, and other data. production of 326,000 barrels of oil. Kern County leads the United States in the production of pistachios, carrots, and almonds 14 2021 KERN COUNTY MARKET OVERVIEW & MEMBER DIRECTORY
TOP TEN REASONS Kern’s impressive accolades demonstrate its stability as an economic powerhouse Photo courtesy Gilbert Vega 4 4 Fastest-growing City in California (California Department of Finance, Demographic Research Unit) With top rankings making national news, it’s easy to see what Kern County is “the land of opportunity.” Bakersfield’s population grew by 1.7% in 2019, which was more than eight times greater than California’s growth rate. Photo courtesy The Bakersfield Californian Photo courtesy Kelly Verdeck 8 9 10 Photo courtesy The Bakersfield Californian 8 #1 in the U.S. for Engineering Salaries 9 Kern County Jobs Pay More than the U.S. Average 10 #3 in Nation for Human Capital Availability (Live Career) (Bureau of Labor Statistics) (WalletHub) Kern County leads the country with a median Employees in 29 different occupations earn The Bakersfield MSA ranked #3 in the U.S. engineering salary of $106,847. more in the Bakersfield area compared to the for human capital availability, defined as the national average. economic value of an employee’s skill set. Kern County ranks #1 in America for engineering salaries 15
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QUALITY OF PLACE Quality Photo courtesy Joel Favela of Place FROM FAMILIES TO COLLEGE STUDENTS Family, Friends, Food & Fun: TO BUSINESS PROFESSIONALS, Kern County has much to offer anyone looking Bakersfield is One of the Most Fun Cities in America! for an affordable and attractive place to live their dreams. Cultural and outdoor According to a 2019 WalletHub study, Bakersfield was ranked as one of the “Most Fun Cities activities abound, various sports teams in America” based on three specific areas: entertainment and recreation, nightlife, and costs. offer entertainment and housing prices The Bakersfield MSA received the highest score in the cost category. are more reasonable than anywhere else in California. Kern County’s combination of large community opportunity and small- MOST FUN CITIES IN AMERICA town appeal is just right. Photo courtesy Philippe Lazaro Bakersfield 1 182 (WalletHub, September 2019) Photo courtesy The Bakersfield Californian Bakersfield ranks #4 in Net Business Creation —Surge Cities 18 2021 KERN COUNTY MARKET OVERVIEW & MEMBER DIRECTORY
ANNUAL SALARY NEEDED TO MAINTAIN THE SAME QUALITY AREA OF LIFE IN KERN COUNTY COST OF LIVING Stretching Your Dollar San Francisco $110,349 84% less in Kern If you earn $60,000 and work in Kern County, you’ll be astonished by how much further your Oakland $88,346 47% less in Kern money will go compared to other areas in the state. Orange County $83,327 39% less in Kern Los Angeles $81,618 36% less in Kern KERN COUNTY San Diego $79,026 (Nerd Wallet, Cost of Living Index Calculator, 2020) 32% less in Kern $ 60,000 MEDIAN PRICE & HOME SALES FOR EXISTING SINGLE-FAMILY HOMES (SFHs) $350k +30% SFH MEDIAN PRICE SFH SALES Median Price of Existing SFHs (California Association of REALTORS,® September 2020) $325k $292,000 +19.1% YTY +20% +2.2% MTM +13.4% YTY +19.6% MTM -6.7% YTD YTY % Change in Sales $300k +10% $275k +0% $250k -10% $225k -20% $200k -30% $175k -40% SEPTEMBER 2018 MARCH 2019 SEPTEMBER 2019 MARCH 2020 SEPTEMBER 2020 California Housing An affordable quality of life makes Kern County Affordability an attractive place to call home. Range HOUSING MARKET UPDATE Kern County is the second most (C affordable housing market in ali for California ($292k), with Kings nia #3 Merced SALES ACTIVITY TIME YTY% As (#1 - $264k), Merced (#3 so #5 Madera c ia tio 4# Fresno - $300.5k), Fresno (#4 Median Time on Market 9 days -50% no fR #1 Kings - $325k) and Madera EA LT O #2 Kern (#5 - 331.12k) in the PRICE ACTIVITY KERN CA RS ,® 2 top 5! 02 0) Median Home Price (K) $292,000 $712,430 YTY% Change in Price +13.4% +17.6% (California Association of REALTORS,® 2020) Median Home SAN Prices and KERN FRESNO RIVERSIDE SAN DIEGO LOS ANGELES FRANCISCO Affordability COUNTY COUNTY COUNTY COUNTY COUNTY COUNTY REGION $292,000 $325,000 $480,000 $735,000 $747,380 $1,665,000 MEDIAN HOME PRICE (California Association of REALTORS,® September 2020) 19
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BY THE NUMBERS Photo courtesy Steve Rengers Kern by the Numbers In 2019, Kern's Gross Domestic KERN COUNTY’S GDP 5-YEAR UNEMPLOYMENT RATE IN KERN Product reached $51.4 billion, 15% $ 51.4B according to data collected by 12.5% the Bureau of Economic Analysis 10.4% 10.2% GDP 10% 9.2% 7 # # KERN GROWTH IN EMPLOYMENT (2012-22) 7% 7.5% 6.6% 17) , 20 5% nt Metro in CA e rtm ep a 60 Construction (2,400) # # 2.5% nt D yment Developme 0% Wholesale Trade (1,500) Metro in U.S. 2015 2016 2017 2018 2019 (State of California Employment Development Department) Financial Activities (1,400) m p lo KERN COUNTY LABOR STATISTICS ia, E Other Services (1,100) n fo r ali C of a te (S t Mining & Logging (200) Labor Force 381,800 Unemployed 35,600 Information (200) ■ Transportation, ■ Leisure & Hospitality Employed 346,300 Unemployment Rate 9.3% Warehousing & (4,900) Utilities (State of California, Employment Development Department, 2019 average) (2,900) ■ Professional & ■ Manufacturing Business Services AVERAGE WEEKLY WAGES BY COUNTY (3,000) (6,800) ■ Retail Trade (3,400) ■ Educational Services, San Luis Obispo Kern ■ Government Healthcare & Social $974 $968 (4,500) Assistance (8,900) San Santa Bernardino Barbara Industry Projections $1,068 $965 San ACCORDING TO THE STATE OF CALIFORNIA Francisco Fresno $2,772 $879 EMPLOYMENT DEVELOPMENT DEPARTMENT, industry employment in Kern County is projected Riverside $935 to reach 391,800 by 2024, an increase of 16.1% Santa over the next ten years. Total non-farm employment Cruz $1,104 San (Bureau of Labor Statistics, is projected to grow by more than 41,200 jobs Diego 2020 Q1) by 2024. $1,315 22 2021 KERN COUNTY MARKET OVERVIEW & MEMBER DIRECTORY
TOP SAN JOAQUIN VALLEY GDPs KERN EMPLOYMENT BY AGE COUNTY GDP ($B) 16–19 3.1% Kern $51.4 TOP TAXPAYERS (ROUNDED IN M) 20–24 11.5% Fresno $46.0 25–34 26.0% San Joaquin $30.5 CA Resources Chevron Corporation USA Stanislaus $23.7 35–44 21.8% (U.S. Bureau of Economic Analysis, 2019) $3,927,332 $1,645,437 VALUE $45,234 $17,848 TAXES Tulare $19.4 45–54 19.7% Merced $10.4 55–64 14.1% Madera $6.7 65+ 3.8% Southern Pacific King $6.6 (JobsEQ,® 2020 Q2) California Edison Gas & Electric $1,190,651 $1,154,397 VALUE COUNTY ANNUAL AVERAGE EMPLOYMENT BY INDUSTRY $20,162 $19,544 TAXES 80,000 TOTAL: 337,600 Professional & Business 8% 70,000 Leisure & Hospitality 8% 60,000 2,000 U.S. Sentinel 50,000 Borax Peak Resources Trade, Transport & Utilities 16% 7,500 AVERAGE ANNUAL EMPLOYMENT $820,262 $772,059 Mining & Logging 3% Financial Activities 2% Construction 5% VALUE Manufacturing 4% 40,000 $9,428 $8,264 TAXES 8,300 Other Services 2% Education & Health 12% 30,000 9,500 Government 20% Information 1% Agriculture 19% 20,000 12,800 10,000 16,300 Berry The Wonderful Corporation Company 0 27,500 AVERAGE $711,855 $521,635 VALUE 16,300 40,700 2,000 7,500 8,300 9,500 12,800 27,500 28,600 52,600 63,900 67,700 ANNUAL $8,096 $5,783 TAXES 28,600 EMPLOYMENT (State of California, Employment Development Department, 2020) (County of Kern, Tax Rates & Assessed Valuations, 2020-2021) 40,700 COST OF LIVING IN KERN COUNTY 200 52,600 196.6 CA Cities U.S. Base 63,900 175 145.9 67,700 150 141.3 125 117.9 110 100 75 San Francisco 50 Kern County Sacramento Los Angeles San Diego 25 0 (COLI.org, 2019 Average) 23
BY THE NUMBERS TOTAL PAYROLL BY INDUSTRY IN KERN COUNTY INDUSTRY TOTAL PAYROLL Administrative & Support and Waste Management $41,707,107 Agriculture, Forestry, Fishing and Hunting $3,913,088 Arts, Entertainment, and Recreation $5,696,490 Photo courtesy Cafe Smitten Construction $34,873,848 Educational Services $8,132,394 Finance and Insurance $13,993,028 Health Care and Social Assistance $96,034,153 Information $13,167,369 Manufacturing $145,942,091 Photo courtesy David Seibold Mining $82,474,218 Prof., Scientific, and Technical Services $201,363,910 Real Estate and Rental and Leasing $18,857,156 Retail Trade $75,300,674 Transportation and Warehousing $162,088,689 Utilities $28,736,962 Wholesale Trade $20,136,827 Photo courtesy Mercy Hospital Southwest (State of California, Employment Development Department, 2018) Total non-farm employment in Kern County is projected to grow by more than 41,200 jobs by 2024. Photo courtesy Michael McCloskey 5-YEAR TOP INDUSTRY COUNTY ASSESSMENT VALUES COMPARISON (ROUNDED IN M) INDUSTRY 2020 2019 2018 2017 2016 (Kern County Assessor’s Office) Oil & Gas $14,890,428 $16,139,190 $15,654,943 $15,229,670 $12,794,110 Agriculture $8,924,016 $8,479,317 $8,067,613 $7,754,323 $7,288,567 Renewables $4,948,941 $4,876,471 $4,839,302 $4,770,189 $4,659,035 Healthcare $2,358,155 $2,239,568 $2,160,521 $2,067,028 $2,020,153 24 2021 KERN COUNTY MARKET OVERVIEW & MEMBER DIRECTORY
CONNECTION RECRUITING ASSISTANCE ON-THE-JOB TRAINING PROGRAM Job posting, applicant screening, interview Train your new employees while “On-the-Job” scheduling and on-site facilities for large and we will help cover your training costs recruitments available NO-COST • SHORT TERM LABOR WORK-READY JOB APPLICANTS Become a “Work Experience” site and Talented, experienced and motivated train our workforce in new skills before candidates ready to add value to your adding them to a payroll business and workforce BUSINESS SOLUTIONS For more information call: (661) 325-HIRE Offering strategies to maintain your business through economic challenges www.americasjobcenterofkern.com The AJCC & WIOA are an equal opportunity employer/program. Auxiliary aids and services are available upon request to individuals with disabilities. 25
COMMUNITY PROFILE & DEMOGRAPHICS Community Photo courtesy Tony Moreno Profile BAKERSFIELD IS THE 9TH LARGEST THERE ARE 11 INCORPORATED CITIES IN BAKERSFIELD IS THE 9TH LARGEST CITY IN CALIFORNIA CITY IN CALIFORNIA KERN COUNTY, plus 48 unincorporated census designated places (CDPs). Bakersfield, the x3 Age & Gender county seat, is home to 43% of Kern County’s 1. Los Angeles (4,010,684) Distribution in Kern population. Kern County’s population is expected to reach nearly 1.5 million by 2060. 2. San Diego (1,430,489) 75+ POPULATION SIZE 3. San Jose (1,049,187) 65-74 (4.1%) (6.3%) 392,756 4. San Francisco (897,806)
COMMUNITY POPULATION GROWTH FORECAST ESTIMATE FORECAST FORECAST FORECAST AVERAGE COMMUNITY 1/1/2020 2021 2030 2040 ANNUAL RATE INCREASE Kern County 917,553 929,787 1,067,631 1,213,558 1.27% 11,184 Arvin 21,677 23,800 29,300 36,000 1.70% 363 Bakersfield 392,756 443,500 566,000 719,500 1.43% 5,520 California City 14,161 17,300 21,300 26,100 0.46% 2,234 Delano 53,032 60,100 68,100 77,300 1.12% 8,985 Maricopa 1,127 1,170 1,190 1,210 0.45% 5 McFarland 14,388 14,600 16,800 19,300 0.77% 920 Ridgecrest 29,350 30,500 33,600 37,600 0.97% 986 Shafter 20,441 23,700 33,100 47,300 3.17% 1,174 Taft 8,680 10,900 12,800 15,300 0.32% 1,857 Tehachapi 12,758 16,000 17,800 20,100 0.94% 3,778 Wasco 28,884 31,200 38,100 47,500 5.45% 6,071 Unincorporated 320,299 338,030 370,110 396,890 0.75% 5,063 (Estimates from State of California, Department of Finance. Projections compiled by Kern EDC) MEDIAN AGE IN KERN COUNTY, CALIFORNIA, AND THE UNITED STATES The Department of Finance predicts that the Bakersfield MSA will be the fastest growing among major metropolitan regions, projected to grow by 111% to 1.8 million in 2060. 36.3 California 37.9 United States Photo courtesy Jamie Hunter 31.5 Kern County (JobsEQ,® 2020) Kern Ranks #3 for Most Diversified Economy The Bakersfield MSA ranks third among large U.S. metros for most diversified economies, with a mix of industry The metro of Bakersfield is approximately 151 square miles clusters that includes oil and gas, aerospace and defense, and Kern County is over 8,100 square miles! agriculture, and healthcare. (California’s Central Valley, September 2020) 27
FROM APPLICATION TO OCCUPANCY DEVELOPMENT SERVICES IS HERE TO HELP Experience makes all the difference! We answer the phone, respond to emails, ready to facilitate YOUR success. Always exemplary service! For more information contact us today: Development Services Department “Building Something Better in Bakersfield” Planning | Building | Code Enforcement (661) 326-3733 | www.bakersfieldcity.us/ds SHAFTER RAIL TERMINAL Connecting imports and exports for efficient freight transportation solutions. Benefitting the economy and the environment in the Valley NOW AVAILABLE CONTACT BOB MEADOWS (661) 746 - 5000 BMEADOWS@SHAFTER.COM 28 2021 KERN COUNTY MARKET OVERVIEW & MEMBER DIRECTORY
THE SOUND OF THE SOUND OF THE SOUND OF Adventure Entertainment Thrills VISIT .COM HOW WE WORK FOR OUR MEMBERS - 100 YEARS & COUNTING! Trusted Advocacy Members-Only Benefits We fight job-killing legislation Includes referrals, marketing opportunities, and work hard to maintain a favorable certificates of origin member special member business climate in Bakersfield pricing, listing in our online directory, and Kern County. ribbon cuttings and more. Compliance Lasting Connections We provide the tools, resources and Bridge the gap between nonprofits, access to keep members in the know small businesses and large corporations about California’s always-changing laws with mixers, events and and latest HR topics. our Ambassador Committee. 1725 Eye Street • Bakersfield, CA 93301 • Phone 661-327-4421 • www.bakochamber.com 29
BUSINESS ADVANTAGE Kern’s Business Photo courtesy Tony Moreno Advantage KERN COUNTY’S CENTRALIZED LOCATION is hard to beat Astounding Market Access when it comes to reaching West Coast destinations. Combine Kern’s location with its reputation as one of the least congested Access to 14% of the United States population regions in the U.S., and the road ahead is a painless one! within 300 miles! U.S. DRIVE TIME FROM KERN COUNTY CALIFORNIA DRIVE TIME FROM KERN COUNTY Vancouver PORT OF SEATTLE 101 PORT OF TACOMA Seattle CANADA OAKLAND WA Spokane AIRPORT 4H PORT OF PORTLAND Portland 90 15 ND San Francisco O MT PORTS OF UR SAN FRANCISCO Modesto AND OAKLAND 680 Eugene Bismarck Fargo Duluth 280 82 94 OR Butte SAN FRANCISCO AIRPORT San Jose 99 ID 24 H SD OUR 395 Santa Cruz Fresno 18 H 90 WI OU CA Pocatello Sioux Falls R-2 101 WY R R 5 DAY IA 5 25 NV Chicago 12 H Salt Lake City 43 Cheyenne Des Moines OUR 80 Omaha San Francisco Sacramento 80 MEADOWS FIELD 10 H Reno KERN CO. NE OUR 178 PORTS OF 15 AIRPORT -1 SAN FRANCISCO 99 DAY AND OAKLAND Fresno Denver Kansas City Shafter 6H 70 Topeka Bakersfield OUR 70 5 58 15 San Jose Las Vegas UT CO Wichita St. St. Louis Barstow Colorado KS 58 2HO Springs Springfield UR 101 MO 101 58 Barstow 25 LEGEND Victorville 40 Flagstaff 44 Los 40 San Bernardino Memphis Angeles Los Angeles Amarillo PARAMOUNT PORTS OF LOS ANGELES 1 17 Albuquerque 40 Oklahoma 40 AR LOGISTICS PARK 1 Riverside San Diego 10 Phoenix 91 AND LONG BEACH City OK PORT OF SAN DIEGO 8 AZ 35 BSNF Little RAILROAD Rock 710 LOS ANGELES AIRPORT Tucson 10 NM 30 UNION PACIFIC RAILROAD Irvine Palm 10 LEGEND PORTS OF LOS ANGELES Springs El Paso 20 Dallas ROADS AND LONG BEACH SAN DIEGO PARAMOUNT TX LA DRIVE TIME AIRPORT LOGISTICS PARK New 10 Houston Orleans ROADS N San Antonio N San Diego DRIVE TIME MEXICO Laredo 10 Galveston PORT OF SAN DIEGO Roads Drive Time BSNF Railroad Union Pacific Railroad Roads Drive Time 30 2021 KERN COUNTY MARKET OVERVIEW & MEMBER DIRECTORY
Brokerage Houses That 4:15 Specialize in Business Los Angeles 2:00 Sacramento 4:30 San Francisco ASU COMMERCIAL asucommercial.com COLLIERS INTERNATIONAL colliers.com/en-us/bakersfield CUSHMAN & WAKEFIELD | PACIFIC COMMERCIAL REALTY ADVISORS Fresno 1:45 AVERAGE DRIVE TIME 5:45 San Diego paccra.com FROM BAKERSFIELD OLIVIERI COMMERCIAL GROUP (IN HOURS) oliviericommercial.com Photo courtesy Tony Moreno Photo courtesy Joel Favela Photo courtesy Navdeep Singh Photo courtesy Steve Rengers Photo courtesy The Bakersfield Californian Strategic Location ■ California’s population center Available ■ Access to 14% of the U.S. population, Land & Facilities within 300-mile radius ■ More than 40 million consumers within Kern County ■ Single-digit vacancy rate ■ Cost-competitive commercial real estate 4-hour truck drive ■ Proximity to world’s 5th largest economy Business ■ Class 1 rail from Union Pacific and BNSF ■ Inland port helps lower drayage costs ■ Access: Interstate 5, Highway 99 North & Advantage ■ ShortLine SJVR South, Highway 46 West to Central Coast, Quality, Affordable and Highway 58 East to Interstate 15 Workforce Business-friendly ■ Low employee turnover rates ■ Lowest operating costs in Western U.S. ■ Short permit and plan check, typically ■ Employees enjoy the best wage-to-living measured in weeks and months, not Short permit and plan check, standard ratio of any major logistics hub years ■ Job training and job search assistance typically measured in weeks and in the Western 13 provided by Kern County months, not years 31
BUSINESS ADVANTAGE ■ 80-acre LEED Campus (pursuing) development for general and medical office, commercial, and retail ■ Phase I construction complete with build- to-suit availability ■ For sale or lease ■ Available space from 2,000 SF ■ Home to Cubbies Pizza, State Farm, Sola Salon Suites, Riar Dental Arts, and Singh crossroadsbusinesspark.com Family Urgent Care Young St. ■ 180-acre park with design flexibility ■ Premium concrete tilt-up construction warehouses with yards ■ For lease, sale or build-to-suit ■ Buildings currently available ■ Parcels range from 1-12 acres ■ 1,625-acre master-planned industrial park ■ In-place infrastructure, shovel-ready sites wonderfulrealestateco.com/content/dam/websites/wonderful-real-estate/North_Meadows.pdf ■ By-right entitlements for 26M SF of development ■ Park offers maximum flexibility with land that is not constrained and offers tenants the unique ability to design a building of substantial size and clear height without sacrificing exterior space for excess parking or storage ■ BNSF rail-served sites for up to 2M SF ■ Direct access to the only functioning inland port in the Western U.S. ■ High-speed fiber optics network that supports 10Gbps ■ As one of the largest employers in the Central Valley, Wonderful offers unparalleled access to the area’s abundant and high-quality workforce wonderfulindustrialpark.com 32 2021 KERN COUNTY MARKET OVERVIEW & MEMBER DIRECTORY
TEJON RANCH 1,450 ACRE COMMERCE CENTER MASTER PLAN www. Te j on C om m e rc e . c om þ } | · 99 TEJON RANCH San t a M ercedes Dr. " $ ! # 5 1 COMMERCE CENTER • 1,450-acre master planned business park permitted for 20 MM SF - with ±6 MM SF 6 2A 2B already built • Industrial and Retail opportunities available Santa Regina Drive • Significant Kern County tax incentives available 3A 3B for employment creation 7 Wheeler Ridge Ro Denn 3C Industrial Opportunities is Mc 4A Carth • Sites to accommodate 20,000 SF to 2MM SF 4B • Dual Port access (LA/Long Beach & Oakland) y Driv • Foreign Trade Zone #276 ad Santa Elena Drive • 631K SF building being designed for 2021 e Fire availability Station #55 23 Not a Part Retail Opportunities 24 • Outlets at Tejon with 50+ stores and food La va offerings • Retail pads ranging from commercial/F&B lR Ou 17A tl et oa outparcels, inline stores to destination s d at 17B Bob Stine Dr. retail sites available Te jo n Pk • Traffic on I-5 of 100K cars per day with 18K w y. exiting at Laval Road each day (Tejon Ranch Commerce Center) " ! $ #5 Laval Road East Laval Road West 27 A-D 12 13 e Tejon Industrial Driv San t 18 & 19 a Is abe l Dr 14A . 18 & 19 14B De Indu lO stria l Park ro way 15 Dr Dr ive ive Artist rendering of 631,680 SF industrial building planned for Lot 7 San t aM agd alen a Driv e TRCC 16 WEST TRCC EAST I Feet 0 250 500 1,000 1,500 Legend Available Industrial Site Available Commercial Site Existing Road Future Road Conceptual plan for preliminary planning purposes only. This plan is subject to change and the owner reserves the right to make design or layout changes at any time. 33
BUSINESS ADVANTAGE Business Incentives BUSINESSES LOOKING TO RELOCATE OR EXPAND in Kern County can find a wide variety of incentives available. Kern Economic Development Corporation can direct businesses to select federal, state and local economic incentives available to attract new jobs, investment and development. advancekern.com Kern County Business California Incentives Foreign Trade Zone 276 Recruitment & Job Growth ■ California Competes Tax Credit ■ Tejon Ranch Commerce Center Incentive Program Criteria includes number of jobs to be created ENHANCEMENTS TO THE COUNTY’S INCENTIVE or retained, extent of property in business Recycling Market development area, minimum compensation PROGRAM INCLUDE: limitation, and set job retention period Development Zone ■ The County eliminates all caps and special ■ New Employment Credit terms on potential sales tax, use tax, and ■ Low interest loans and assistance for Between August 2014 ‒ January 2026 property tax rebates, and adds transient manufacturers using recycled materials occupancy tax rebates, setting the stage ■ Research & Development Tax Credit Reduces income or franchise tax for opportunities for more meaningful, Workforce robust and competitive incentive packages ■ Sales & Use Tax Exemption for Agriculture in pursuit of impactful business investment Tax exemption for the sale, storage, use, or ■ Employment Training Panel (ETP) ■ The County’s incentive agreements other consumption of farm equipment, and Funds offsetting cost of training prioritize sustained, full-time job creation, machinery ■ America’s Job Center Workforce in addition to capital investment, at better- ■ Sales & Use Tax Exemption Investment Act (WIA) than-living wage rate for Kern County for Manufacturing Free assistance, customized recruitment ■ The County has also expanded the list Tax exemption of 3.9375% for basic plans, positions advertising, qualifying of targeted industry clusters for these manufacturing equipment applicants and hiring incentives, to include: e-commerce, general manufacturing and destination retail ■ The initiative provides for maximum Photo courtesy Visit Bakersfield flexibility in pursuing opportunities with performance-based incentives requiring quantitative thresholds, tested for accountability Photo courtesy The Bakersfield Californian ■ New business ventures are reviewed on a case-by-case basis for overall net benefit and value added, with incentives tailored to meet County objectives Contact Kern EDC for additional incentive program details or application forms 34 2021 KERN COUNTY MARKET OVERVIEW & MEMBER DIRECTORY
(Wayne Kress/Cushman & Wakefield | MARKETBEAT Pacific Commercial Realty Advisors) Bakersfield Industrial Snapshot Year-End 2019 Economy transactions (184 in 2018) for an average size of 22,919sf (v. The U.S. economy continued stable performance throughout 14,972sf in 2018). 1.04 million sf sold in 2019 (863,000sf in 2019: GDP grew 2.1%, Unemployment declined to 3.5%, 2018), comprised of 35 transactions (53 in 2018), averaging and inflation held at a low 2.3%. The Fed Funds Rate was 29,714sf (21,047sf in 2018). lowered three times throughout the year, opening at 2.5% and ending at 1.75%. Borrowing costs are now the lowest Outlook in memory. The current challenge? Finding labor. Job Cushman & Wakefield Pacific expects steady performance in openings exceeded available labor throughout the year. 2020, governed by supply. We open 2020 with an identical Projections call for continued stability in 2020. number of requirements as we did in 2019. Bakersfield’s metro population as of the end of 2019 was The continued strong national and local economies will estimated to be 548,500—1.1% higher than a year earlier be reflected in the Bakersfield market with continued (a slight acceleration) compared to growth rate of .56% new investment and growth in logistics, wholesaling, in California (a slight deceleration) and 0.5% in the U.S. (a construction, and renewable energy; but our twin economic faster deceleration). Bakersfield is now the 53rd largest city power houses—ag and oil—are both under pressure, ag from in America. California’s water problems (though Kern County was again the top producing county in America in 2019) and oil from Bakersfield’s unemployment rate as of the end of December political persecution (though we continue to fulfill 70% of 2019 was 7.4%, down slightly from year-end 2018. The California’s demand for oil and gas). greater Kern County 2019 year-end unemployment rate was 6.0%, down significantly from 7.6% in 2018 and 9.2% in 2017. STATS ON THE GO Y-o-Y 12 month Market Overview Q4 2018 Q4 2019 Change Forecast Supply of available space remained tight throughout 2019. Overall Vacancy 3.2% 2.6% -.06 Vacancy declined ever further in 2019, to 2.6%, down from 3.1% at year-end 2018 and 5.5% in 2017. Average achieved Overall Rents $0.54 $0.41 -14.0 rents declined to $0.41 (gross) from $0.54 psf in 2018—as Overal Sales Prices $84.28 $62.30 -21.98 average deal sizes increased to 22,433sf in 2019 from 14,952 in 2018. Average achieved sale prices declined, to $62.30 ABSORPTION VS. VACANCY RATES psf from $83.33 in 2018 as the average deal size increased to 29,649sf in 2019 from 25,639sf in 2018. 224 sale and lease transactions were completed in 2019, about the same as the 225 in 2018, but higher than the 208 in 2017 and 175 in 2016. New construction has not kept up with demand; hence, the lower vacancy rate. Two new business parks started construction in 2018 and were delivered in 2019—Landings Logistics Center (138 acres) and Silver Wings Commerce Center (94 acres) straddling Merle Haggard Drive adjacent to Meadows Field Airport. Amazon completed 2.6 million sf fulfillment center that anchors the Landings project, and Hadco Metals completed a 250,000sf distribution center in the Silver Wings project in 2019 (Cushman represented each). Our two main logistics parks—Wonderful Industrial Park OVERALL OCCUPIER ABSORPTION (1,780 acres) and Tejon Ranch Commerce Center (1,400 acres) were both active with new construction in 2019. Wonderful completed construction of a 1.0 million sf spec building. Walmart also continued construction on a 700,000sf cold storage facility that will be placed into service in 2020. Majestic Realty completed a 480,000sf spec warehouse in 2018 (leased within 6 mos) and completed a 579,000sf spec warehouse in 2019. There are now some 52 DC’s or FC’s operating in the greater Bakersfield market. Other logistics users canvased the market in 2019 for availability, which should lead to more announcements in 2020. Overall, the market absorbed 4.24 million sf of leased space in 2019 (up from 2.75 million sf in 2018), spread over 185 Cushman & Wakefield | Pacific For more information, contact: Copyright © 2020 Cushman & Wakefield. All 5060 California Avenue, Suite 1000 Wayne Kress, Senior Director/Principal Coby Vance, Director Scott Reynolds, Associate Director rights reserved. The information contained Bakersfield, CA 93309 Tel: +1 661 633 3819 Tel: +1 661 633 3807 Tel: +1 661 633 3825 within this report is gathered from multiple sources considered to be reliable. The paccra.com wayne.kress@paccra.com coby.vance@paccra.com scott.reynolds@paccra.com information may contain errors or omissions CA Lic. #01919464 CA Lic. #00834680 CA Lic. #01449929 CA Lic. #01382493 and is presented without any warranty or representations as to its accuracy. Independently Owned and Operated / A Member of the Cushman & Wakefield Alliance
TARGET INDUSTRIES Kern’s Top Photo courtesy Steve Rengers Five Target Industries TARGET INDUSTRIES ARE GROUPS OR CLUSTERS OF RELATED BUSINESSES which export products and services from the county, bringing in new net revenue. Kern County’s Economic Development Strategy outlines six industry clusters of focus. The County Administrative Office promotes the $1.6 billion Tourism, Recreation, and Entertainment cluster, while Kern Economic Development Corporation recruits and works to retain and expand businesses in the other five: Aerospace & Defense Energy & Natural Resources Healthcare Services The Spaceship Company, Naval Air Weapons With national rankings for both traditional energy Always two steps ahead, Kern County’s Station, China Lake, Virgin Galactic, Edwards (oil and gas) and renewables (wind and solar), growing number of healthcare providers are Air Force Base, and the Mojave Air and Space Kern County is the leading energy provider for investing in cutting-edge technology and Port are just a few of the globally recognized the state of California and is connected to the offering the latest treatment options. With names in aerospace and defense. Kern County strongest players in the global energy industry. over 900,000 residents living in Kern, and is at the heart of California’s military and Additionally, Kern County also leads as a producer over 390,000 in Bakersfield alone, demand defense presence and the industry contributes of natural gas, hydro-electric power, geothermal, for highly skilled and innovative healthcare significantly to the state’s economy and and is noted for its mineral wealth, including gold, facilities and personnel continues to workforce. borate, and kernite. increase. Transportation, Logistics Value-Added Agriculture & Advanced Manufacturing From grapes to livestock, Kern County’s agriculture products feed communities around Kern County’s transportation, logistics and the world and strengthen the local, state, and advanced manufacturing industry is strongly national economy. As the No. 2 producer of united with oil and agriculture, which continue to goods in the nation, the agriculture industry be the region’s strongest assets. Workers within generates a fifth of the county’s gross domestic these industries offer a transferability of skill product and employs up to 20 percent of its Photo courtesy Gilbert Vega sets. With ideal geographic location in California, workforce. the area is home to over 50 major distribution centers such as Amazon, Caterpillar, Famous Footwear, IKEA, L’Oréal, Nestlé, Ross, Target, Kern County powers, feeds, and Walmart, and many more. defends the world 36 2021 KERN COUNTY MARKET OVERVIEW & MEMBER DIRECTORY
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