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KEEP UP WITH TODAY’S CONSUMER:
THE BELGIAN FASHION RESEARCH INSIGHTS
URBANCITY
URBAN CITY°/ JUNE
JUNE 1,
1, 2016..
2016
Claudine Knop,
CEO DBM
FROM Bart Muskala,
CEO True North
10 SHOPPER Peter Grypdonck,
CEO Vente-Exclusive.com
CASE STUDY:
RECORDS BEHAVIOUR CONSUMER
TO HUMANS INSIGHTS DATA IMPACT
When data strategies Including Data-driven impact
meet humanity personalised report at Vente-Exclusive.com
AN
AN IN ITIATIVE FROM
INITIATIVE FROM.
FROM FROM. RECORDS. RECORDS TO HUMANS. HUMANS..
We
Weorganize
organizedata
dataininaa‘privacy
‘privacyby
bydesign’
design’solution,
solution,
allowing
allowingbrands
brandstotoobtain
obtainoptimal
optimalcustomer
customer insights
insights
and
andturn
turnthis
thisknowl…..edge
knowledge intointo
living
living
customer
customerstories
stories
andexperiences
and experiences ….because
because ourour purpose
purpose isis human
human first.
first.
IN
BETHE
CONNECTED
MOMENT &&- BE
BECONNECTED
CONNECTED&& CONTROL,
CONTROL,RESPECT
RESPECT&&
INSTANT
INSTANTSOLUTIONS.
SOLUTIONS.- PERSONAL
PERSONALRELEVANCE.
RELEVANCE. PRIVACY.
PRIVACY.
PRIVACY
PRIVACYIS
ISAABIG
BIGTHING.
THING.
LEGISLATION
LEGISLATIONISISADAPTING
ADAPTINGFAST.
FAST.
BRINGING
BRINGINGCONSUMERS
CONSUMERS&&
BRANDS
BRANDSCLOSER
CLOSERTOGETHER.
TOGETHER.
BRINGING
BRINGINGCONSUMERS
CONSUMERS&&
BRANDS
BRANDSCLOSER
CLOSERTOGETHER.
TOGETHER.
RDS
FROM REC RDS-
TO HUM
TO HUM NS-
NSSTEP
STEPBY
BYSTEP.
STEP. GENUINE
GENUINEINTEREST.
INTEREST. BE
BERELEVANT.
RELENVAN NEVER
NEVERGOSSIP!
GOSSIP!BRAND
BRANDCONNECTIONS
CONNECTIONS
VIA
VIARELEVANT
RELEVANTINTERACTIONS.
INTERACTIONS
2 4
CONSUMER CONSUMER
INTERACTIONS INSIGHTS
CONSUMER CONSUMER
TOUCHPOINTS DATA
1 3TO
TOPERSONALISED
PERSONALISED
CONSUMER
CONSUMERINSIGHTS
INSIGHTS
PREFERS SHOPPING MALL &
ONLINE BUYING, HAS A
CLASSIC STYLE, BUYS
ACCESSORIES FROM
VERITAS, BASICS FROM
VERO MODA, SHE LOVES
COS, SHE IDENTIFIES
HERSELF WITH &OTHER
STORIES, PREFERS KIDS
FROM
FROMGENERIC
GENERIC CLOTHES FROM CKS & JBC,
DATA
DATAINSIGHTS
INSIGHTS SHOPS 19 TIMES A YEAR OF
WHICH 38% ONLINE, SHE
FEMALE, 25 YEARS OLD, LIKES TO BE INSPIRED, ...
LIVES IN BRUSSELS, SASKIA.
SOMETHING@GMAIL.COM,
ID 13-291726-2918-22, 28
SHOP VISITS, ITEM A-E08EA,
RETURNED A-E87EF, ...CONSUMER CONSUMER
INTERACTIONS INSIGHTS
CONSUMER CONSUMER
TOUCHPOINTS DATA
SUCCESS
SUCCESSIN
INCONSUMER
CONSUMER
UNDERSTANDING
UNDERSTANDINGREQUIRES
REQUIRES
ECOSYSTEM
ECOSYSTEMTHINKING.
THINKING.HIGHLIGHTS
HIGHLIGHTS.
FROM THE
THE.
BELGIAN FASHION
FASHION.
RESEA..RCH.
RESEARCH.We
We
Wehelp
help
helpretail
retail
retailbrands
brands
brands
understand
understand
understand&&&act
act
acton
on
on
ever-changing
ever-changing
ever-changing
consumer
consumer
consumerbehaviour.
behaviour.
behaviour.RETAILIS
RETAIL ISIN
INCONSTANT
CONSTANT
CHANGE&&THE
CHANGE THEMAIN
MAIN
REASONFOR
REASON FORPREDICTIONS
PREDICTIONS
LIKETHESE.
LIKE THESE.
30.000
stores will
disappear the
coming years.MANYINITIATIVES MANY INITIATIVES SUPPORTTHE SUPPORT THE ATTRACTIVITY&&IMPACT ATTRACTIVITY IMPACT OFRETAIL. OF RETAIL.
THEMOST
THE MOSTIMPORTANT
IMPORTANT
SOURCEOF
SOURCE OFINSPIRATION
INSPIRATION
ISYOUR
IS YOUROWN
OWN
CONSUMERBASE,
CONSUMER BASE,
BOTHCLIENTS...
BOTH CLIENTS...…AND
… ANDNON-CLIENTS.
NON-CLIENTS.HOW
HOWBETTER
BETTERSERVE
SERVE HOW
HOWTOTOATTRACT
ATTRACT HOW
HOWTO TODIFFERENTIATE
DIFFERENTIATE
OUR
OURDIFFERENT
DIFFERENT THE
THEYOUNGER
YOUNGER IN
INAAPROMOTIONAL
PROMOTIONAL
AUDIENCES? GENERATION?
GENERATION? WORLD?
WORLD?IN
A
BET3.600+
3.600+CONSUMERS
CONSUMERS OVER
OVER40
40BRANDS
BRANDS 11.000
11.000EVALUATIONS
EVALUATIONS 500.000+
500.000+DATA
DATAPOINTS
POINTS#0 BECOME BECOMEAA SEGMENT SEGMENT LEADER LEADER
BELGIANS
BELGIANSARE
AREMOSTLY
MOSTLYCLASSIC
CLASSICTYPES.
TYPES.
Sobre,
contemporary,
never too present
with sobre
accessories 38%
classic
types
Of all Belgian female
customers, 38%
considers themself
mostly to be classic.BUT
BUTTHE
THEOTHER
OTHEREND
END--THE
THECOLORFUL
COLORFULMIX
MIXTYPE
TYPE--RANKS
RANKS2ND
2ND
20%
is the counterpart
that mixes colors,
patterns & trendy items
together to a unique
styleNOT
NOTTHE
THE“FAMOUS”
“FAMOUS”BRANDS
BRANDSHAVE
HAVEHIGHEST
HIGHESTATTRACTION
ATTRACTIONFOR
FOR
SPECIFIC
SPECIFICFASHION
FASHIONTYPES,
TYPES,NICHE
NICHEPLAYERS
PLAYERSDO...
DO...
1 in 2
clients of Terre Bleue
consider themselves
“classic” types.#1
ANSWER
ANSWER THE
THE
OUT
OUTFIT
F IT
NEE
NEEDDOUTFITS
OUTFITSARE
AREALREADY
ALREADYBOUGHT
BOUGHTAT
ATONE
ONESTORE,
STORE,
INDICATING
INDICATINGINTEREST
INTERESTFOR
FOR“ONE
“ONESTOP
STOPSHOP”
SHOP”SOLUTIONS.
SOLUTIONS.
make-up
lingerie
accessories
1 in 2
clothes
already buys full
outfits at one and the
same retailer.
shoesSOME
SOMEBRANDS
BRANDSARE
ARE“CREATING”
“CREATING”THE
THEMARKET.
MARKET,
1 in 5 ... but 1 in 4 Even 40% of
fashion Primark Primark
shoppers customers customers
bought shoes from a bought shoes from a bought shoes from
fashion retailer before fashion retailer before PRIMARK
is “creating” the marketOTHERS
OTHERSHAVE
HAVEAN
AN“UNTAPPED
“UNTAPPEDPOTENTIAL”
POTENTIAL”WITHIN
WITHINTHEIR
THEIRCUSTOMER
CUSTOMERBASE.
BASE.
1 in 5
LolaLiza … but
customers only 4%
bought shoes from a bought shoes from
fashion retailer before LOLA LIZA
is “creating” the market
has an untapped potential#2
BEE PRESENT
PRESENT
(WHERE
(WHERE
THEY
THEYAARE)
RE)SHOPPING
SHOPPINGMALLS
MALLSREMAIN
REMAINAAPREFERED
PREFEREDLOCATION
LOCATION
SHOPPING
SHOPPINGSTREETS
STREETS&&BOUTIQUES
BOUTIQUESAT
ATTHE
THESAME
SAMELEVEL.
LEVEL.
60%
prefer malls &
retail parcs 40%
prefer boutiques for
their fashion needs
10%
prefer out of town
locations
MALLS & MAIN OTHER LOCAL BOUTIQUES PERIPHERIC
RETAIL SHOPPING SHOPPING SHOPS LOCATIONS /
PARCS STREETS STREETS OUT OF TOWNSOME
SOMEBRANDS
BRANDSATTRACT
ATTRACTAUDIENCES
AUDIENCESTHAT
THATOVER-
OVER-OR
OR
UNDERPERFORM
UNDERPERFORMININONE
ONEOR
ORMORE
MORELOCATION
LOCATIONTYPES.
TYPES.
ZARA overperforms
for main shopping
streets with
+34%
where they = + + - = -
prefer to shop
=
ZARA’s presence in
malls & shopping
where they
- is a good
streets - fit -
CAN shop with its audience.
MALLS & MAIN OTHER LOCAL BOUTIQUES PERIPHERIC
RETAIL SHOPPING SHOPPING SHOPS LOCATIONS /
PARCS STREETS STREETS OUT OF TOWNNOT
NOTALL
ALLBRANDS
BRANDSARE
AREPRESENT
PRESENTWHERE
WHERETHEIR
THEIRCUSTOMERS
CUSTOMERSARE,
ARE.
OVERPERFORMANCE
OVERPERFORMANCEOF OFFOOTFALL
FOOTFALLSHOWS
SHOWSAAPOTENTIAL
POTENTIALMATCH.
MATCH.
e5 overperforms
for boutiques with
+76%
where they - - - + + +
prefer to shop
e5 has a potential
≠ =
market for
offering its
where they brands at
-
boutiques - - -
CAN shop
MALLS & MAIN OTHER LOCAL BOUTIQUES PERIPHERIC
RETAIL SHOPPING SHOPPING SHOPS LOCATIONS /
PARCS STREETS STREETS OUT OF TOWN#3
CUSTOMER
C USTOMER
EEXPERIENCE?
X PERIENCE,
UUSE
S EIT
ITWELL
WELLTHE
THEAVERAGE
AVERAGEFASHION
FASHIONCLIENT
CLIENTIS
ISCONVERTED
CONVERTED
BECAUSE
BECAUSEOF
OFTHE
THEFOLLOWING
FOLLOWINGCRITERIA:
CRITERIA:
What clients expect most?
#1 #2 #3
Offering articles Inspiration Only third
that match is key to comes ‘a
shopper’s taste convince good shop
is crucial shoppers experience’THE
THEAVERAGE
AVERAGEFASHION
FASHIONCLIENT
CLIENTIS
ISCONVERTED
CONVERTED
BECAUSE
BECAUSEOF
OFTHE
THEFOLLOWING
FOLLOWINGCRITERIA:
CRITERIA:
Many other
parameters in
the top 10 are
related to “what
you sell”THE
THEAVERAGE
AVERAGEFASHION
FASHIONCLIENT
CLIENTIS
ISCONVERTED
CONVERTED
BECAUSE
BECAUSEOF
OFTHE
THEFOLLOWING
FOLLOWINGCRITERIA:
CRITERIA:
#3
‘a good shop experience’ should
support OFFERING & INSPIRATIONCUSTOMER
CUSTOMEREXPERIENCE
EXPERIENCESHOULD
SHOULDSUPPORT
SUPPORT
THE
THE“INSPIRE
“INSPIREME”
ME”EXPECTATION.
EXPECTATION.MANY
MANYBRANDS
BRANDSCOULD
COULDCONVERT
CONVERT“GOOD”
“GOOD”CUSTOMER
CUSTOMEREXPERIENCE
EXPERIENCE
SCORES
SCORESTO
TOLIFT
LIFTTHE
THEINSPIRATION
INSPIRATIONEXPECTATION.
EXPECTATION.
COMMUNICATE OVER KEEP
DELIVERED
Massimo Dutti
overdelivers on the
EXPECTED LESS EXPECTED MORE
“high” expectations of
its clients
Primark, with a price-
driven promise
underdelivers but
given its clients have
“lower” expectations UNDER
FOLLOW UP DELIVERED IMPROVE
it is not a problem#4
ALWAYS
ALWAYS
BBEE
INSPIRING.
INSPIR ING.WITH
WITHINSPIRATION
INSPIRATIONAS
ASAAKEY
KEYDRIVER
DRIVERFOR
FORPURCHASE,
PURCHASE,
TOUCHPOINTS
TOUCHPOINTSTHAT
THATDELIVER
DELIVERON
INSPIRATION
THIS EXPECTATION
ARE MOREARE
CONVINCING.
MORE CONVINCING.
#1 #3
Word of
Retail
mouth
window
#2
Lookbook
& foldersMORE
MOREDIGITAL
DIGITALCHANNELS
CHANNELSRANK
RANKAT
ATTHE
THEBOTTOM
BOTTOM
AS
ASLEAST
LEASTPERSUASIVE,
PERSUASIVE.ON
ONAVERAGE
AVERAGE,THAT
THATISIS!
!
#10
#8 E-mail
Blogs
#9
Social
mediaSOME
SOMEBRANDS
BRANDSOVERPERFORM,
OVERPERFORM,
DIFFERENT
DIFFERENTFROM
FROMTHE
THEAVERAGE.
AVERAGE.
The TOP 3 MOST
PERSUASIVE
channels for Vente-
Exclusive.com are up 2,8x
to 3,2x
3 times
more 2,4x
persuasive#5
WELCOME
WELCOMETHTHEE
OMNI-CHA
OMNI-CHANNEL
N EL
SHOPP
SHOPPER.
ER.THE
THESTATE
STATEOF
OFE-COMMERCE...
E-COMMERCE...
33%
NEVER SHOPS ONLINE
67%
DOES...FIRST,
FIRST,THE
THEGOOD
GOODNEWS...
NEWS...
OFFLINE
OFFLINESHOPPERS...
SHOPPERS OMNI CHANNEL
OMNI CHANNEL SHOPPERS
SHOPPERS .
SPEND LESS SPEND 13% MORE IN TOTAL
SIMILAR # OF BRANDS SIMILAR # OF BRANDS
GO ‘SHOPPING’ 13# / YEAR GO ‘SHOPPING’ TWICE AS MUCHZALANDO
ZALANDOMORE
MOREATTRACTIVE
ATTRACTIVEFOR
FOREXPERIENCED
EXPERIENCEDOMNI-CHANNEL
OMNI-CHANNEL SHOPPERS...
SHOPPERS...
Brands are still Zalando
prefered enters top 3THE
THEFUTURE
FUTUREOF
OFSHOPPING
SHOPPINGIS
IS
INCREASINGLY
INCREASINGLYONLINE.
ONLINE.
Brands are still Zalando
CURRENT
prefered enters top 3
SITUATION of the
split for the
Belgian market FUTURE
ESTIMATION
based on
neighbouring
countriesTHE
THETRUE
TRUECHALLENGE
CHALLENGEOF
OFOMNI-CHANNEL?
OMNI-CHANNEL?
Brands are still Zalando
prefered enters top 3
WHAT IS
YOUR
MARKET
SHARE
in a borderless omni-
channel world?HOW
HOWTO
TODEFEND
DEFENDMARKET
MARKETSHARE
SHARE??
Brands are still Zalando
prefered enters top 3
TRIAL & EXCLUSIVITIES &
PREFERENCE PARTNERSHIPS#6
RESP
RESPECT
ECT
CUSTO
CUSTOMER
MER
NEED
NEEDSSDIFFERENT
DIFFERENTNEED
NEEDSTATES
STATESEXIST
EXISTIN
INTHE
THEMARKET,
MARKET.
SOME
SOMENEEDS
NEEDSARE
AREMORE
MOREPRESENT
PRESENTTHAN
THANOTHERS.
OTHERS.
1 in 4 1 in 7
considers herself to is a FUNCTIONAL
be a SHOPAHOLIC, type: preferably
for whom shopping is 1 store, IN & OUT to
more like a HOBBY buy all that is neededTHE
THEREASON
REASONSOME
SOMEBRANDS
BRANDSOVERDELIVER
OVERDELIVERTO
TOSPECIFIC
SPECIFICNEEDS,
NEEDS,
IS
ISBECAUSE
BECAUSETHEY
THEYOVERDELIVER
OVERDELIVERON
ONSOME
SOMEEXPECTATIONS
EXPECTATIONSMORE.
MORE.
FUNCTIONAL
SOCIAL SHOPPER/….
SHOPPER SHOPAHOLIC
SHOPAHOLICSHOPPER
SHOPPER
OLDER YOUNGER
LOWER FREQUENCY HIGHER FREQUENCY
PREFER OFFLINE PREFER ONLINE
LESS TRENDFOLLOWING EXPECTS SHOP EXPERIENCE
LESS NEED FOR INSPIRATION NEEDS TO BE INSPIREDNOT
NOTALL
ALLBRANDS
BRANDSFULFIL
FULFILTHE
THESAME
SAMENEEDS
NEEDSEQUALLY
EQUALLYGOOD.
GOOD.#7
KNOW
KNOWYOUR
YOUR
RELEV
RELEVANT
ANT
MARK
MARKET
ETOVERALL
OVERALLBRAND
BRANDKPIS
KPISFOR
FORBRANDS
BRANDSSHOW
SHOWAAVERY
VERYSATURATED
SATURAREDMARKET,
MARKET,
WITHOUT
WITHOUT11BRAND
BRANDTHAT
THATRULES
RULESTHEM
THEMALL
ALL--CFR.
CFR.END
ENDOF
OFCATEGORY
CATEGORY LEADERSHIP.
LEADERSHIP.
25
The average shopper
knows on average 25
8%
NO CLEAR brands.
LEADERSHIP,
THE HIGHEST
7
SCORING BRAND IS We buy at “only” 7
NAMED BY A brands or 28% of the
MERE 8% OF THE brands we know.
MARKETC&A,
C&A,TOGETHER
TOGETHERWITH
WITHH&M
H&MDOMINATE
DOMINATETHE
THETOP
TOP33FOR
FOREVERY
EVERYBRAND
BRANDKPI
KPIMORE
MOREIMPORTANT
IMPORTANTISISTO
TOHAVE
HAVEAALOOK
LOOKAT
ATTHE
THE
“RELATIVE”
“RELATIVE”SCORES
SCORESOF
OFYOUR
YOURBRAND
BRANDKPIS
KPIS
Only the relative
% of fans is
ON PAR
C&A consequently
OVERPERFORMS
compared to the
average
FOCUS ON BUILDING ONCE YOU HAVE
TOP OF MIND & SOLVED POTENTIAL
AWARENESS KPIS UNDERPERFORMANCERELATIVE
RELATIVESCORES
SCORESARE
AREBEST
BESTPLOT
PLOTAGAINST
AGAINST
YOUR
YOURRELEVANT
RELEVANTSET
SETOF
OF“COMBINED
“COMBINEDBRANDS”.
BRANDS”.
shoppers
have a higher
tendency of
shopping at...#8
BUILD
BUILDYOUR
YOUR
BRAND
BRAND
EQUITY
EQUITYGOOD
GOODSCORES
SCORESON
ONBOTH
BOTHMETRICS,
METRICS,
INCREASES
INCREASESYOUR
YOURBRAND
BRANDEQUITY
EQUITYSCORE.
SCORE.
Brand
equity = (% of lovers) x (1 - % of ‘nevers’)
guarantee for high retention leaves potential for acquisition44IN
IN10
10BUYERS
BUYERSOF
OFYOUR
YOURBRAND
BRANDARE
AREFANS,
FANS,
ON
ONAVERAGE
AVERAGE27%
27%OF
OFNON
NONBUYERS
BUYERSIS
ISAA“HATER”.
“HATER”.
HIGH % OF LOVERS
43%
of Belgian shoppers
are “fan” of the
brands they shop at,
but...
brands LOW % OF HATERS HIGH % OF HATERS
aren’t
average
LOW % OF LOVERSBRANDS
BRANDSDO
DOGOOD
GOODTO
TOSTAY
STAYOUT
OUTOFOFTHE
THEAPATHETIC
APATHETICZONE,
ZONE,
WORKING
WORKINGTHEIR
THEIRWAY
WAYTO
TOMORE
MOREFANS
FANS&&LESS
LESSHATERS.
HATERS.
HIGH % OF LOVERS
COS has the highest
brand equity score of
Niche players with a
59% very specific promise
& target audience,
show a mix of both
many lovers & haters.
LOW % OF HATERS HIGH % OF HATERS
Low scores for both
lovers & haters puts
LOW % OF LOVERS
brands in an
‘apathetic’ zone
which lacks
ambassador
strategiesBUT
BUTAABRAND
BRANDCAN’T
CAN’TBE
BEAALOVE
LOVEBRAND
BRANDFOR
FOREVERYONE...
EVERYONE...
#7
THE THE
THE THE THE
CLASSIC BIG
BIG ONLINE FIRST PRICE SENSITIVE
TYPE SPENDER.
SPENDER. BUYER BUYER
#6 #3 #11 #32#9
IM
IMPACT
PACT
SHAR
SHAREE OF
OF
WAL
WALLET
LETAN
ANAVERAGE
AVERAGEBRAND
BRANDHAS
HASAASIMILAR
SIMILARSPLIT
SPLITOF
OFITS
ITSCUSTOMER
CUSTOMERBASE
BASE
70%
of clients are low or
medium spenders,
visiting your stores a
limited # of times a
year, often just onceWE
WEALL
ALLKNOW
KNOWWHERE
WHERETHE
THEMONEY
MONEYCOMES
COMESFROM...
FROM...
10%
of an average
brand’s client base
accounts for
45%
of its revenuesBRANDS
WE ALL KNOW
WITH HIGHER
WHERE BRAND
THE MONEY
EQUITY
COMES
SCORES
FROM...
ATTRACT ON AVERAGE
A HIGHER NUMBER OF HIGH & BIG SPENDERS.#10
DARE
DARE
TTOOBE
BE
DIFFER
DIFFERENT
ENTARE
AREYOU
YOUTHE
THEMERCEDES
MERCEDESORORTHE
THETESLA
TESLAOF
OFYOUR
YOURMARKET?
MARKET?
OR
ORSATISFIED
SATISFIEDWITH
WITHAAMAINSTREAM
MAINSTREAMPOSITIONING?
POSITIONING?
HIGH DIFFERENTIATION ASPIRATIONAL
BRANDS
often have the
UNCONVENTIONAL possibility to get a
BRANDS price premium for
are focused or niche their products
brands that will
NEVER convince all,
but are very
distinctive compared
to others
LOW CENTRALITY HIGH CENTRALITY
LOW DIFFERENTIATIONFOR
FORTHE
THEAVERAGE
AVERAGESHOPPER
SHOPPER(BOTH
(BOTHCUSTOMERS
CUSTOMERS&&NON
NONCUSTOMERS),
CUSTOMERS),
BRANDS
BRANDSARE
AREPOSITIONED
POSITIONEDBASED
BASEDON
ONCENTRALITY
CENTRALITY&&DIFFERENTIATION.
DIFFERENTIATION.
Graph for the average market
UNCONVENTIONAL ASPIRATIONAL
HIGH DIFFERENTIATION
Many famous brands,
Zalando, still a
like JBC have high
“niche” player is
centrality (TOM) and
mainly considered
are able to be
“different” by its non-
evaluated to be
customers
“different”
LOW CENTRALITY HIGH CENTRALITY
LOW DIFFERENTIATION
PRIMARK, coming
from nothing is
already part of the
mainstream brands
PERIPHERIC MAINSTREAMDEPENDING
DEPENDINGON
ONTHE
THESUBSET
SUBSETYOU
YOUFOCUS
FOCUSON,
ON,
BRANDS
BRANDSMOVE
MOVEBETWEEN
BETWEENQUADRANTS.
QUADRANTS.
Graph for the 25-35 years old category
HIGH DIFFERENTIATION
For a “younger”
audience, Zalando &
Primark are more
aspirational than for
the average market LOW CENTRALITY HIGH CENTRALITY
LOW DIFFERENTIATIONWHAT THIS MEANS
MEAN?S
AS AN OVERALL
OVERALL?
CONCLUSION??
CONCLUSION?Become a LOVE BRAND,
DISTINCTIVE from your competitors.
Find your FOCUS &
OVERDELIVER on expectations.
Let your CONSUMERS guide you.CONSUMER
CONSUMER.
DATA IMPACT
IMPACT.
AT VENTE-EXCLUSIVE.COM
VENTE-EXCLUSIVE.COM.WHAT’S WHAT’S- NEXT?- NEXT?
QUESTIONS?
QUESTIONS? FOOD
FOOD&&DRINKS
DRINKS SHARE
SHARETHOUGHTS
THOUGHTS DRIVE
DRIVESAFE!
SAFE!URBAN
THANKSCITY
FOR° BEING
JUNE 1,HERE.
2016..You can also read
