WESTERN - JUNE 9-11, 2019 PARIS LAS VEGAS REGISTER ONLINE - Western Roofing Expo
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WESTERN
ng
R o o fi
EXPO
REGISTRATION SPONSORS
CLEASBY
JUNE 9-11, 2019 WESTERN
Roofing
EXPO
PARIS LAS VEGAS
REGISTER ONLINE WESTERNROOFINGEXPO.COM
INTRODUCING
WESTERN
ng
Roofi
EXPO
CLEASBY
JUNE 9-11 PARIS LAS VEGAS
05 SCHEDULE OF EVENTS 22 THE ROOFING GAMES ™
Complete schedule of events for the Western Roofing WSRCA & Malarkey Roofing Products ® will once again
Expo 2019. Be sure to study the tailored seminar team up to showcase the annual steep-slope nailing
schedule made specifically for CONTRACTORS! competition. Throw your hat into the ring and compete!
06 EXHIBITOR LISTINGS 26 EXHIBIT FLOOR PASS
Sit, mingle and engage with exhibitors on the exhibit Contractors, Architects, Engineers, Consultants and all
show floor. LEARN about the latest industry innova- Media can attend both days on the exhibit floor for FREE!
Imagine an adhered roof system with: tions. Bring more meaning to your Expo experience by Pick up your badge at ‘Will Call’ and avoid the lines by
attending LIVE DEMONSTRATIONS starting every hour! registering online at WesternRoofingExpo.com
No VOCs | No odors | No temperature restrictions | No flash-off times
09 WELCOME PARTY & AUCTION DOWNLOAD THE APP!
Join us as we kick off the 45th Annual Western WESTERN ROOFING EXPO
Imagine an adhered roof Roofing Expo! Opening day events include the Davis
Memorial Foundation Golf & Sporting Clays Tourna-
system that doesn’t use ments, followed by our Welcome Party and Live- WESTERN
Roofing
EXPO
ly-Silent Auction. FREE to all Exhibitors and WSRCA
an adhesive at all! Members! *Badge Required **$40 Ticket fee for
non-members.
11 SEMINARS & EVENTS
The Western Roofing Expo has expanded its offerings
Introducing RapidLock (RL™ ) Technology – an adhesive-less membrane attachment system powered by
to 20 seminars! Earn CEU’s and educate yourself on
21
VELCRO® Brand Securable Solutions. RapidLock Technology utilizes a hook and loop attachment mechanism to
create a revolutionary, productivity-boosting commercial roofing installation technique. Using an optimized Scan here industry best practices. EXPLORE the complete
fleece backing on Carlisle’s FleeceBACK® membrane as the “loop” and coupling it with a specialized facer on to view the seminar and event schedule on page 11.
RapidLock (RL)
the topside of Carlisle’s Polyiso insulation as the “hook,” the RapidLock system offers a variety of features
System Sheet
and benefits, including: 21 ENTERTAINER: DAVE COULIER
REGISTER ONLINE
DAVE COULIER is perhaps best known as “Joey” from
» Wind uplift ratings comparable to traditional adhered single-ply systems WESTERNROOFINGEXPO.COM
» Excellent resistance to hail and punctures the hit ABC television series, Full House, which aired
» Membrane options: 115-mil FleeceBACK RL EPDM, 115-mil FleeceBACK RL TPO for eight seasons. (1987-1995, with 192 episodes
» Polyiso options: 2.0" InsulBase® RL, 0.5" SecurShield® HD RL produced) Dave followed this success by hosting
his second prime-time hit series, America’s Funniest PRESENTED BY
Winner of Best Commercial Product at the 2018 International Roofing Expo! People, which ran on ABC for four seasons. Dave also WESTERN STATES
hosted ABC’s World’s Funniest Videos and his own ROOFING CONTRACTORS ASSOCIATION
series, Out of Control for Nickelodeon. Highly regarded 356 Digital Drive - Morgan Hill, California 95037
(650) 938-5441 - www.WSRCA.com
for his voice-over talent, Dave’s additional credits www.WesternRoofingExpo.com
Experience the Carlisle Difference | 800-479-6832 | www.carlislesyntec.com
include many Saturday morning cartoon favorites.
Carlisle, RL, FleeceBACK, InsulBase, and SecurShield are trademarks of Carlisle. VELCRO® and VELCRO® design are registered trademarks of Velcro BVBA. © 2019 Carlisle.
WESTERN ROOFING EXPO | 3
Sometimes a roof is more than a roof SCHEDULE OF EVENTS MESSAGE FROM
WSRCA PRESIDENT
SUNDAY | JUNE 9, 2019
7:30am Golf Tournament (Revere Golf Club)
WESTERN STATES
ROOFING CONTRACTORS ASSOCIATION
9:00am Sporting Clays Tournament (Pro Gun Club)
8:00am-7:00pm Registration Open Tom Asbury - Summit Roofing Services
3:00pm-4:45pm • Expansion of Women in Roofing – A Man’s View
Followed by the National Women in Roofing (NWiR) Networking Reception Manteca, California
5:00pm-7:30pm Welcome Party & Lively-Silent Auction
MONDAY | JUNE 10, 2019 I would like to formally invite all of you to the 45th Annual
8:00am-6:00pm Registration Desk Open Western Roofing Expo - the greatest regional roofing Expo in the
8:45am-10:00am • RoofersCoffeeShop.com - Influencers Panel: Immigration and Labor country. This year we will once again be in Las Vegas, Nevada at
(H.Ellsworth/C.Antis/R.Gutierrez/M.Hicks/M.Holencik/M.Stout/W.Marvin)
8:45am-10:00am • Commercial Vapor Retarders: Challenges and Solutions the Paris Hotel and Casino, located in the heart of the Las Vegas
(Darren Perry, SOPREMA) Strip.
8:45am-10:00am • Fire Resistance: Lessons from the 2017 Northern California Fires and Elsewhere
(Philip Dregger, Technical Roof Services)
8:45am-10:00am • The 5 Key Contract Provisions Needed to Defend Against OSHA Citations Mark your calendars for Sunday, June 9th – Tuesday, June 11th
(Trent Cotney, Cotney Construction Law) and join your fellow roofing industry contractors, manufacturers
8:45am-10:00am • Silica: A Health and Safety Overview (Chris Woods – NRP, HMT, HSO) and associates. Thanks to the overwhelming support by our
10:00am-1:00pm Western Roofing Expo 2020 - Booth Draw
10:15am-11:30am • White Roofs, And Winter-Time Heating Climates, and the Real Risks of industry exhibitors, our exhibit floor is completely sold out! You
Condensation (Jim Carlson, BET-R) will have access to the latest business tools, equipment and
10:15am-11:30am • Attracting & Retaining the Talent You Need with a Winning Culture
(Leb Tannenbaum, New Legends Now; Mark Carpenter, Columbia Roofing) products shared by our exhibitors.
10:15am-11:30am • Perimeter Edge Metal for Low-Slope Roof Systems - Design, Testing and
Performance (Bob LeClare, ATAS International) This year’s Expo will again kick off Sunday morning with the
10:15am-11:30am • Killer Contract Clauses (Philip Siegel, Hendrick, Phillips, Salzman & Siegel, P.C.)
10:15am-11:30am • Predictible Revenue: 5 Steps to Getting Off the Revenue Rollercoaster Davis Memorial Foundation Golf and Sporting Clays Tourna-
(Ryan Groth, Sales Transformation Group) ments, followed in the afternoon by The National Women in
11:30pm-1:00pm Legislative Luncheon with Keynote Speakers: Roofing Industry Panel & Reception; Expansion of Women in
Craig Brightup, The Brightup Group LLC & Reid Ribble, NRCA
1:00pm-6:00pm Exhibits & Trade Show – Day 1 Roofing – A Man’s View. The Welcome Party and Lively-Auction
1:30pm-2:00pm Live Demo 1 - Hunter Panels will be held Sunday evening and a great line up of seminars
2:30pm-3:00pm Live Demo 2 - Carlisle SynTec
3:30pm-4:00pm Live Demo 3 - Sika Corporation - Liquid Applied Roofing/Waterproofing will be held Monday and Tuesday mornings. The RCI Region V
© 2019 GAF 1/19
4:30pm-5:00pm Live Demo 4 - RoofGraf Summer Workshop will take place on Wednesday.
EverGuard TPO
®
TUESDAY | JUNE 11, 2019
Single-Ply Roofing Systems 8:00am-5:30pm Registration Open In addition to the seminars, the Legislative Luncheon on
8:45am-10:00am • Contractor to Contractor: Technology Innovation Panel Monday, features Craig Brightup, CEO of the Brightup Group,
(S. Little/H. Ellsworth/G. Wallick/K. Kelly/M. Boykin/J. Parks) and Reid Ribble, CEO of the NRCA sharing their insights into the
8:45am-10:00am • Top 5 Immigration Issues for Roofers (Trent Cotney, Cotney Construction Law)
8:45am-10:00am • Roof Wind Speeds: ASCE 7, Uplift Ratings & Warranties roofing industry. The Annual Luncheon on Tuesday will feature
(Brian Chamberlain, Carlisle Construction Materials) Dave Coulier. Dave is perhaps best known as “Joey” from the hit
8:45am-10:00am • Principals of Ventilation (Tony Lopez, IPEX/Duraflo)
8:45am-10:00am • The Economy of Safety - Part Two (Tom Whitaker, Harness Software) ABC television series, Full House, which aired for eight seasons.
9:30am-11:30am Western Roofing Expo 2020 - Booth Draw Highly regarded for his voice-over talent, Dave’s additional cred-
10:15am-11:30am • Current Issues Affecting Roofing Contractors, Consultants and Manufacturers – its also include many Saturday morning cartoon favorites, and
A Collaborative Discussion with WSRCA, RCI, Inc. and Industry Representatives
(D. Cornwell/C. Chapman/K. Gromowski/A. Coppin/J. Keegan/A. Ortiz) comedy stand-up routines. Don’t miss this hilarious entertainer!
10:15am-11:30am • The Trade’s Labor Crisis and How to Combat It (Anna Anderson, Art Unlimited)
10:15am-11:30am • Low-Slope Roofing: How to Reduce Labor Expense without Compromising The exhibit floor will open at 1:00pm on Monday. Please join us
Quality (Abby Feinstein, CertainTeed)
10:15am-11:30am • How to Start (or Grow) a True Service Department at the ribbon-cutting event and then stop by the WSRCA booth
(Greg Hayne, Hayne Coaching Group) #453 to say hello. If you’re not a WSRCA member, be sure to
10:15am-11:30am • What Makes Roof Moisture Surveying so Valuable on Flat & Low-Sloped Roofs?
(Greg Stockton, Stockton Infrared Thermographic Services) speak to one of the board members at the booth to learn about
It’s protection for 11:30am-1:30pm Annual Luncheon with Entertainer: Dave Coulier the invaluable benefits of WSRCA membership.
1:30pm-5:30pm Exhibits & Trade Show - Day 2
a baby’s safe delivery 2:00pm-2:30pm Live Demo 5 - APOC
Hope to see you and your company associates at the
3:00pm-3:30pm Live Demo 6 - EagleView
When you choose durable, cost-effective, 4:30pm-5:30pm The Roofing Games™ 2019 Western Roofing Expo!
reflective TPO from GAF, you also get peace
WEDNESDAY | JUNE 12, 2019
of mind. It helps protect your building and RCI Region V Summer Workshop - Register Online: www.rci-online.org
the very important people inside. It’s no 8:00am Registration Open
wonder TPO is the roofing industry’s #1 choice 8:15am-9:30am • Building Enclosure Pareto Principle: Optimizing Efforts via Collaboration
(Patrick Reicher, Raths, Raths & Johnson Inc.)
for commercial roofs. When people are 9:30am-10:45am • Interface-Understanding the Impact of Transitions on Façade Performance Tom Asbury – Summit Roofing Services
counting on you, count on GAF. (Alex Korter, CO Architects/Kevin Kavanagh, Vidaris) Northern California
11:00am-12:15pm • Tying it Together as the GC: Establishing Acceptance Criteria for Design and
Installation of Roofing/Waterproofing Systems WSRCA President 2018-2019
EverGuard TPO
(Ali Sabbagh & Claire Stein, DPR ®Constructions)
1:15pm-2:30pm • Deceptive Code Amendment Defeated
(Keith Schaber, Schaber Roof Consultants, Inc.)
2:30pm-3:45pm • Parapet Predicaments and Roof Edge Conundrums
(Jennifer Keegan & Tracy Myers, GAF Materials Corp)
gaf.com/tpo We protect what matters most ™ Single-Ply Roofing Systems
WESTERNROOFINGEXPO.com | 5
EXHIBITOR LISTINGS SOLD OUT EXHIBIT FLOOR as of: January 11, 2019 EXHIBITOR LISTINGS
WESTERN
Eagle Roofing Products................................... 446 Malarkey Roofing Products............................. 505 SWD Urethane Company................................. 831 Titanium/RhinoRoof....................................... 337 USG - Securock................................................ 768
Roofi ng
EagleView....................................................... 355 Marathon Roofing Products............................ 650 Swenson Shear................................................ 232 Top Industrial - RainBuster.............................. 447 Versico............................................................ 525
Engineered Polymer Solutions ....................... 364 Marco Industries............................................. 154 System Components....................................... 718 TRA Snow and Sun.......................................... 159 WeatherBond Roofing Systems....................... 621
Epilay Inc......................................................... 247 Matheus Safety Services................................. 452 TAMKO Building Products................................ 253 Tremco Roofing & Building Maintenance........ 362 Western Colloid............................................... 222
EXPO
Equipter.......................................................... 263 MBCI/American Building Components............ 719 Tarco............................................................... 713 Triangle Fastener Corporation......................... 814 Western States Metal Roofing......................... 539
ERSystems & Elastek....................................... 710 MBTechnology................................................ 760 The Brush Man................................................ 164 Tropical Roofing Products................................ 730 Western States
Everest Systems, LLC........................................ 747 McElroy Metal, Inc........................................... 123 THERMOTEK.................................................... 745 TRUFAST.......................................................... 551 Roofing Contractors Association...................... 453
EverRoof.......................................................... 128 Metal Sales Manufacturing Corp..................... 246 United Asphalts, Inc........................................ 161 WSRCA - Member Benefit Showcase............... 555
Fabral.............................................................. 766 MFM Building Products Corp........................... 104 United Infrared................................................ 833 Wuko Inc......................................................... 138
FCS Roofing Software...................................... 454 Mid-States Asphalt & Cant Strip...................... 112 United Union of Roofers.................................. 758 Zonda Tools..................................................... 829
FiberTite Roofing Systems............................... 830 Momentive Performance Materials, Inc........... 844
Firestone Building Products............................ 114 Mule-Hide Products........................................ 617
ABC Supply Co., Inc.......................................... 419 FlashCo Manufacturing Inc.............................. 436 National Coatings Corporation........................ 611
Able Sheet Metal, Inc...................................... 145 Flex Membrane International.......................... 817 National Roofing Contractors Association....... 864
AccuLynx......................................................... 838 Foundation Finance Company......................... 267 National Women in Roofing............................ 860
ACH Foam Technologies.................................. 743 Franklin International/Titebond...................... 546 New Tech Machinery....................................... 265
Acme Cone Company....................................... 150 FT Synthetics Inc............................................. 139 Novagard Solutions......................................... 665
Aervoe Industries, Inc...................................... 767 G.M.C. Roofing & Building Papers/ O'Hagin........................................................... 450
American Standard Coatings........................... 647 GAP Roofing Products..................................... 258 OMG Roofing Products.................................... 731
AMSI............................................................... 163 Gaco................................................................ 442 Owens Corning................................................ 334
APOC...................................................... 435, 441 GAF................................................................. 405 PABCO Roofing Products................................. 703
Art Unlimited.................................................. 862 Garlock Equipment Company.......................... 801 Panasonic........................................................ 440
Arvinyl Laminates........................................... 135 GCP Applied Technologies............................... 124 Petersen Aluminum Corp................................ 858
ATAS International, Inc.................................... 715 General Coatings Manufacturing Corp............. 240 Polycoat Products............................................ 238
Atlas Roofing Corporation............................... 119 Geocel/Uniflex................................................ 125 Polyglass U.S.A., Inc........................................ 317
Attic Systems.................................................. 811 Georgia-Pacific Gypsum.................................. 640 Polytuff International...................................... 169
AVM Industries................................................ 631 Graco Inc......................................................... 366 Progressive Materials...................................... 761
Beacon Roofing Supply................................... 603 Gutterglove..................................................... 836 Pro-Tech Products, Inc..................................... 259
Berridge Manufacturing Company.................. 456 HAL Industries Inc........................................... 815 QUARRIX BUILDING PRODUCTS........................ 646
BITEC, Inc........................................................ 635 Hapco Inc./BAK............................................... 110 RCA of California............................................. 859
Boral Roofing LLC............................................ 241 Harness Software USA, Inc.............................. 652 Resisto, a division of SOPREMA........................ 235
BOSS Products................................................. 809 Hart & Cooley.................................................. 260 Rmax, Inc........................................................ 353
Brava Roof Tile................................................ 808 HOVER Inc....................................................... 261 RoofersCoffeeShop.com.................................. 167
Broadly........................................................... 656 Hunter Panels.................................................. 547 ROOFGRAF....................................................... 667
Burkeline Roofing/Burke Industries................ 131 Hyload............................................................ 100 Roofing Contractor Magazine.......................... 152
Capital Sheet Metal......................................... 842 IB Roof Systems, Inc........................................ 641 Roofmaster Products Co.................................. 113
Carlisle Roof Foam & Coatings......................... 219 ICP Adhesives & Sealants, Inc.......................... 714 Royal Adhesives and Sealants......................... 533
Carlisle SynTec Systems................................... 213 Icynene-Lapolla.............................................. 262 Rust-oleum..................................................... 812
Carlisle WIP Products....................................... 220 IKO Manufacturing.......................................... 203 Safeguard 30 LLC............................................. 153
CeDUR............................................................. 244 IMPAC Group................................................... 834 Safety Hoist Company..................................... 331
CertainTeed Corp............................................. 305 Insulfoam, a division of Carlisle Construction Saiz Tool Company........................................... 835
Chem Link Inc.................................................. 231 Materials, Inc.................................................. 318 Sellstrom/Sureworx........................................ 759
Chetu.............................................................. 762 International Code Council.............................. 165 Sentry Building Innovations - Roofnado......... 636
Cidan Machinery............................................. 803 International Leak Detection........................... 237 ServiceTitan.................................................... 753
Cleasby Manufacturing Co............................... 517 IPEX USA LLC - Duraflo..................................... 839 SFS intec......................................................... 739
CoatingsPro..................................................... 866 IPS Roofing Products/Metacrylics................... 147 SFY, LLC........................................................... 863
Continental Materials Inc................................ 818 IR Analyzers, Inc.............................................. 857 Sharkskin Roof Underlayments (Kirsch).......... 430
ContractorCoachPRO, LLC................................ 765 iRoofing.......................................................... 341 Sheffield Metals International......................... 663
Convoy Supply................................................. 225 JB Wholesale Roofing & Building Supplies...... 142 SIKA Corporation - Liquid Applied Roofing
Copper Cat Systems......................................... 550 JobNimbus...................................................... 816 & Waterproofing Division................................ 351
Cotney Construction Law................................. 553 Johns Manville................................................ 429 Sika Sarnafil.................................................... 347
Dataforma Inc................................................. 269 KARNAK Corporation....................................... 549 Siplast Inc........................................................ 735
DaVinci Roofscapes......................................... 266 Kee Safety, Inc................................................. 846 Skyco Skylights............................................... 357
Davis Memorial Foundation............................ 453 KM Coatings Mfg., Inc...................................... 325 SNAP-Z............................................................ 140
DERBIGUM Americas, Inc................................. 709 Leading Edge Safety LLC.................................. 659 Sofsurfaces Inc................................................ 764
Desert Brand (Hill Brothers Chemical Co.)....... 156 Legend Roofing Products................................ 236 Solar Roof Dynamics....................................... 451
Detec Systems LLC........................................... 769 Lomanco Inc.................................................... 625 SOPREMA........................................................ 330
DI Roof Seamers.............................................. 143 LOW-E Reflective Insulation............................ 734 SRS Distribution.............................................. 103
Drexel Metals Inc. (Premium Panels, Inc.)....... 218 Lucas Coatings................................................ 717 Stinger/National Nail...................................... 653
DuPont Tyvek.................................................. 725 Lucas Tapered Products/Lucas Granules.......... 358 Storm-Lock Tile Fasteners................................ 242
Duro-Last Roofing, Inc.................................... 632 M3 Safety........................................................ 557 Success Group International............................ 868
6 | WESTERNROOFINGEXPO.com WESTERNROOFINGEXPO.com | 7
SUNDAY — JUNE 9, 2019 5:00pm-7:30pm
Welcome Party & Lively-Silent Auction
3:00pm-4:45pm Sponsored by: GAF
National Women in Roofing
(NWIR) Program & Reception Fun, great food, hosted bars, camaraderie and lots of great auction
Expansion of Women in Roofing – A Man’s View items… everyone walks away with a smile! Auction items include:
vacations, jewelry, roofing materials, electronics, golf clubs, sports
The number of women in roofing is on the rise. What is a man’s memorabilia and much more to bid on! Entry into the Welcome Party
perception of this increase? This panel of powerhouse men (moderated & Lively-Silent Auction is FREE for all exhibitors and WSRCA members.
7:30am
by a woman) will speak to their views on the increase of women in the *Badge required. **$40 Ticket fee for non-members.
Golf Tournament: Revere Golf Club
Sponsored by: Beacon Roofing Supply industry. They will discuss the challenges women face in the construc-
tion industry, their observations on how things have changed over the All proceeds from the tournaments and auction benefit the Davis
years for women, and what women do to help their male counterparts Memorial Foundation’s Scholarship Fund. These scholarships are
Enjoy a day of golf, fun, great prizes and networking. The Revere Golf
participate in their success. They will share success stories on hiring made available to aspiring high school, technical, vocational trade,
Club presents a blend of beauty and challenge unlike any other in
and retaining female talent; being a champion in their professional undergraduate and graduate students. Since its founding in 1997,
southern Nevada. Draped through the rugged desert canyons and
development; and how women have impacted their success. the Foundation has awarded over 120 scholarships totaling more than
valleys of the Las Vegas foothills, The Revere Golf Club offers unending,
$500,000 – thanks to your continued support!
awe-inspiring views of the Las Vegas Skyline and mountains beyond.
Our group will be playing the Lexington Course, a stunning 7,143-yard, Following the program, National Women in Roofing (NWIR) is hosting
a networking event for attendees to connect and cultivate relation- DID YOU KNOW? $50 PER RESERVATION WILL BE DONATED BACK
par-72 layout that will test your shot making capabilities with classic
ships with roofing professionals. TO THE DAVIS MEMORIAL FOUNDATION WHEN YOU RESERVE
risk/reward scenario.
WITH OUR ROOM BLOCK AT THE PARIS LAS VEGAS, PLANET
HOLLYWOOD, OR BALLY’S...!
9:00am
Sporting Clays Tournament:
Pro Gun Club
Sponsored by: Beacon Roofing Supply
Pro Gun Club offers a challenging 21-station sporting clays course,
which can give the master class shooter a run for his money while the
beginner shooter can go out and enjoy a day busting clays. Stations
are changed frequently so shooters will never get bored at seeing the
same targets over and over again. Strap your shotgun in to one of their
golf carts and set off into the rolling desert terrain stopping at each
station to shoot. The course overlooks the El Dorado Valley and Boulder
City providing a scenic setting for the shooter’s enjoyment.
8 | WESTERNROOFINGEXPO.com WESTERNROOFINGEXPO.com | 9
MONDAY — JUNE 10, 2019
® Keep up with the 8:45am-10:00am Mike Hicks – President, Hicks Industrial Roofing, Inc.
Roofing Community RoofersCoffeeShop.com Influencers Panel:
Immigration and Labor
Mike Hicks has been roofing since the age of 16, and President of Hicks
Industrial Roofing since 1999. He has been married for over 30 years and
(Heidi Ellsworth/Charles Antis/Rudy Gutierrez/Mike Hicks/
in the West!
is the proud father of three and grandfather of two. Mike is a mentor to a
Mark Holencik/Martin Stout/Wendy Marvin) high-school boys group.
Mark Holencik – Owner, Holencik Exteriors, Holencik Gutters and
Holencik Insulation
When Mark Holencik – known to friends and strangers alike as Lefty
The magazine of the ®
– started contracting construction work as Mark L. Holencik, General
Contractor in 1980. Mark was 25 years old and had 8 years of experience
Western Roofing Professional
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Heidi Ellsworth Charles Antis Rudy Gutierrez Mike Hicks
der and a pickup truck. In a little over 30 years, the business has grown to
Official Publication of the include three separate companies, a full office staff, and a reputation for
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Job Stories been working in the roofing industry since 1993 and has held positions
Product Information with Malarkey Roofing, Carlisle Construction and EagleView Technolo-
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Roofing News of the West!
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Scan with your Smart Phone
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to Professional Roofing and Western Roofing, Siding & Insulation Maga-
Visit our Website: zine that focuses on marketing tactics for roofing contractors.
www.WesternRoofing.net Charles Antis – Founder/CEO, Antis Roofing & Waterproofing
Charles began his career as a roofing professional in 1984. Since then,
Subscribe to Western Roofing. Subscription is free with membership to the WSRCA. he has become one of the most trusted names in the Southern California
roofing industry, as well as an inspirational business leader championing
q 6 issues/1 year . . . . . . . .$22 social corporate responsibility. A well-respected and widely known roof-
Company
q 18 issues/3 years . . . . . .$58 ing expert, entrepreneur and humanitarian, Charles is a board member
(Above rates apply for subscriptions in the U.S., Canada, and Mexico
Name paid in U.S. dollars. Overseas subscriptions are $120 per year.) of the National Roofing Contractors Association (NRCA). He is also a
q Credit Card (Visa/MasterCard) member of The Roofing Alliance for Progress and serves within the
Acct. # Roofing Technology Think Tank (RT3).
Address
Exp. Date
Name
City State Zip Code
Rudy Gutierrez – President & CEO, SHELL Roofing Solutions Group
Signature
Over the last twenty-five years Rudy Gutierrez has developed strategies
q Check enclosed q Invoice me
Make check payable to: Western Roofing for companies with a focus on sustainability and energy efficiency.
Phone E-Mail
His experience in single-ply membrane systems, geo-thermo plastic
q Roofing Contractor q Insulation Contractor q Siding Contractor q General Contractor q Manufacturer
membranes and chemical liquid applied systems was instrumental in
q Distributor/Wholesaler q Architect/Engineer q Specifier/Consultant q Other
developing market share for Carlisle Construction Materials.
Phone (775) 333-1080 • Fax (775) 333-1081 • Mail: Western Roofing • 1840 Wendy Way • Reno, NV 89509
or subscribe through our website: www.WesternRoofing.net WESTERNROOFINGEXPO.com | 1 1
(CONTINUED FROM P. 11...) 8:45am-10:00am Attendees will also receive and learn about contract forms that can act 10:15am-11:30am
Fire Resistance: Lessons from the 2017 Northern as evidence of training. White Roofs, and Winter-time Heating Climates,
Martin Stout – President, Go Roof Tune Up, Inc. California Fires and Elsewhere and the Real Risks of Condensation
Mr. Stout is the President of Go Roof Tune Up, Inc. The company focuses
primarily on; inspecting, reporting, repairing and warranting single fam- Philip Dregger, RRC, PE – Technical Roof Services, 8:45am-10:00am Jim Carlson – BET-R/WSRCA Technical Advisor
ily homes. Go Roof Tune Up is active in Southern and Northern California, a Salas O’Brien Company Silica: A Health and Safety Overview Jim Carlson is a long-time member and an active partic-
Arizona, Nevada, Colorado, Texas, Washington and Florida. He currently Phil Dregger is a Professional Engineer, Registered Roof ipant of Western States Roofing Contractors Association.
serves on the Technical Board for the Tile Roofing Institute. Consultant, and a recent recipient of the William C Speaker: Chris Woods – M3 Safety Jim serves as WSRCA’s Technical Advisor, and provides
Cullen Award (ASTM D08). Phil works for Technical Roof Chris is a veteran of the safety and health industries advice regarding steep and low-slope roofing, below
Wendy Marvin – Co-Founder & CEO, Matrix Roofing Services, a Salas O'Brien Company, in Concord CA and serving in many different roles during his career which and above-grade waterproofing, and damp-proofing
Wendy has been the business strategist since the company’s inception in has spent more than 30 years investigating, designing, and providing
ROOFING CONTRACTORS ASSOCIATION ROOFING CONTRACTORS ASSOCIATION
provides for a large pool of experience and training to WSRCA’s Board of Directors, technical committees, and members. As
2007. Prior to Matrix, Wendy worked on the business side of the health- expert testimony regarding virtually all types of roof and waterproofing to call upon. Chris is a certified Safety Instructor and the founder of Building Envelope Technology and Research, Jim brings
care industry, yet always desired to run her own company. She is fervent systems. He has special expertise in wind/hurricane damage, building Educator with years of experience teaching and training more than 39 years of intensive involvement in roofing, waterproofing,
in her desire to improve the Roofing Industry, and to serve her customers code compliance, and condensation. safety in the classroom as well as in the field. Chris has also serves as building envelope technology, research, and science to our industry. Jim
and the community. A Habitat for Humanity participant since 2009, Firefighter, Fire and Rescue Captain, EMT, and is currently a Flight Care/ is nationally respected as an expert in the field.
Wendy recently signed Matrix up with the No Roof Left Behind program New roof coverings are required to pass certain tests for fire resistance; Critical Care Paramedic.
as a means to add to her company’s community involvement. as they should be. Investigations following the 2017 Northern Califor- What are the risks, and the rewards, if you design and install the
nia fires, however, reminded us that damage to roof coverings during This seminar will cover safely identifying the different types and sourc- white roof correctly vs. the risks if you design and/or install it incor-
RoofersCoffeeShop.com® presents a panel of roofing contractors fires often depends on conditions not addressed by standard tests of es of silica present on construction sites, Identifying the hazards related rectly...? WSRCA will tell you the facts, provide answers, and give you
sharing ideas, successes and challenges of finding and retaining a fire resistance. And, it turns out that something as simple as adding and safely mitigating those hazards. Topics will cover symptoms of some cutting-edge information to take back to the shop to help keep
strong workforce. The panel will discuss important questions surround- insulation as part of a reroof project can compromise the fire-resistance exposure, the health effects of short term and long term exposure, the you out of trouble.
ing immigration, millennials, diversity and the overall strategies and of a rated roof/ceiling assembly. proper equipment to use to protect workers on site from exposure and
obstacles to recruiting and retaining labor. Questions will include how how to properly fit and use safety equipment. Safe work practices like
these companies are dealing with changing immigration policies, how site clean up, decontamination and health hygiene will also be covered. 10:15am-11:30am
they work with local labor sources, recruiting the next generation for 8:45am-10:00am Attracting and Retaining the Talent You Need
rooftop jobs and looking at new areas of labor savings techniques. The 5 Key Contract Provisions Needed to Defend with a Winning Culture
RCS Contractor Influencers work in and own companies of all sizes and Against OSHA Citations
types including commercial and residential, from across the country. Leb Tannenbaum – CEO/Founder, New Legends Now
Trent Cotney – Cotney Construc- Leb Tannenbaum has been a leader in or-
tion Law/WSRCA Legal Advisor ganizational development and consulting
8:45am-10:00am As a Board Certified Construction for 30 years. He and his firm are known
Commercial Vapor Retarders: Lawyer in Florida who is also li- for their expertise in organizational
Challenges and Solutions censed in Illinois, Tennessee, and culture, simplified strategic planning,
AIA CEU Texas, Trent focuses his practice strategic execution and leadership.
Darren Perry, RRC, PE – SOPREMA on all aspects of construction litigation and arbi-
Darren Perry, RRC, PE, is Technical Support Manager tration, including OSHA defense, lien law, bond Mark Carpenter – President/Founder,
with SOPREMA, world leader in commercial roofing, law, and bid protests, as well as construction docu- Columbia Roofing and Sheet Metal
waterproofing and building envelope products. He has ment review and drafting. He routinely represents Mark has worked with Columbia Roofing
a degree in mechanical engineering, is a licensed fire general contractors, subcontractors, suppliers, and Sheet Metal for over 8 years and is
protection engineer and is a registered roof consultant. manufacturers, architects, engineers, developers, the Secretary of the Board of Directors.
His experience includes seven years with SOPREMA, 10 years as Vice Pres- and others in the construction industry.
ident of REI Engineers, and 12 years with FM Engineering Association/FM Our consulting firm is working with two of the most
Global. This course is designed to educate attendees on successful roofing contractors in the Pacific Northwest.
the five most important contract provisions to The course will share information on using organizational
This presentation focuses on commercial roofing vapor retarders, have in your contracts for purposes of defend- culture and intentional strategy for hiring and keeping
and covers the fundamental requirements for materials that serve as ing against OSHA citations. Topics include talent. We will share the use of the Denison Culture Sur-
commercial roofing vapor retarders as well as air barriers and water-re- prime contract and subcontract provisions vey tool in an interactive session with time for Q&A at the
sistive barriers. This review includes U.S. building code requirements regarding safety, insurance requirements, end of the session. Mark Carpenter and Leb Tannenbaum
of these materials. The presentation examines industry challenges and injury and illness reporting, back charges will co-facilitate. They will also be offering some good
solutions related to construction, exposures and the built environment. for OSHA violations and indemnification. culture and performance materials for attendees.
12 | WESTERNROOFINGEXPO.com WESTERNROOFINGEXPO.com | 13
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See us at booth 225.
10:15am-11:30am these clauses. We will also discuss how to revise these clauses so that 11:30am–1:00pm
Legislative Luncheon with Keynote Speakers:
TUESDAY — JUNE 11, 2019
Perimeter Edge Metal for Low-Slope Roof they are more equitable for the roofing contractor.
Systems - Design, Testing and Performance Craig Brightup & Reid Ribble
8:45am-10:00am
AIA CEU Presented by: NRCA
Contractor to Contractor:
10:15am-11:30am
Technology Innovation Panel
Bob LeClare – ATAS International Predictible Revenue: 5 Steps to Getting Off the Craig Brightup – CEO, The Brightup Group LLC.
Bob LeClare is Director of Perimeter Edge Business for Revenue Rollercoaster Previously, Craig was VP of Government Relations for
ATAS International. He holds a Bachelor’s degree from the National Roofing Contractors Association (NRCA), he
Purdue University and has over 30 years of experience Ryan Groth – President, Sales Transformation Group now runs D.C. based The Brightup Group LLC, focusing
in architectural metals and the roofing industry. He is a Ryan Groth is the Founder and President of Sales Trans- on federal issues for the $30 billion commercial and
Past-President of SPRI (Single Ply Roofing Industry) and formation Group Inc., a Sales Development Program for residential roofing industry, with an agenda including
currently sits on the Board and chairs their ES-1 task force. He is also a construction contractors. Ryan helps his clients who are labor relations, worker safety, health care, energy, taxes and immigration.
member of the CSI, RCI, and RICOWI. unstructured and don’t have predictability of revenue to Steve Little Heidi Ellsworth Gregg Wallick
clear predictability and controlled growth by providing Reid Ribble – CEO, National Roofing Contractors
This course will examine four perimeter edge metal system failures the roadmap to constructing a high performing sales organization. Association (NRCA)
that were observed by the presenter as part of a RICOWI (Roofing Reid Ribble is the CEO of the National Roofing Contrac-
Industry Committee On Weather Issues) Wind Investigation. This Companies in the construction industry all have one dream, to make tors Association. A roofing contractor by trade, Ribble
real-world presentation will discuss the following for each of the failed revenue predictable! Owners who don't have predictable revenue served as NRCA chairman of the board from 2005-06
edge System: will never be able to see themselves out of the business financially and NRCA’s chairman of the board elect from 2004-05.
In 2010, Ribble was elected to the U.S. Congress serving Wisconsin’s 8th Ken Kelly Michelle Boykin Josey Parks
• The detail of the installed edge system. or personally! This means they can't pass it onto the next generation
• The Design Pressure per IBC for the project where it was installed. or simply take another 2 weeks vacation without the entire business Congressional District, and was re-elected twice. Steve Little - President, K-Post Company
• The Load Resistance per ANSI/SPRI ES-1 testing of the installed falling apart! Revenue doesn't look like a steady climbing line, but Steve is the President, “Head Coach”, of KPost Roofing and Waterproof-
detail. instead looks more like viewing a rollercoaster at a theme park! It's Our favorite Washington insiders will be at the top of their game. You ing and one of three founding partners of KPost, along with Keith Post
• Observations of the failed edge and hypothesis on the cause of unpredictable and it feels uncontrollable. In this course, you will learn will not want to miss their views and inside information at this most and Jayne Williams, in November 2003. Steve manages the day to day
failure. 5 Important Steps to jumping off the revenue rollercoaster and begin important time in the roofing and waterproofing industry. Immedi- business of KPost, as well as the “KPost” brand. Steve is also the CEO,
ately following the luncheon will be the WSRCA Nominating Report, Managing Partner, and Founder of National Roofing Partners (NRP), a
• How the edge system could be improved, and the tested Load predicting the future of your business. This will allow you to begin nation-wide partnership of commercial roofing contractors.
Resistance of the "improved" edge. fulfilling the things that you really want. WSRCA Retiring Directors Ceremony, and the presentation of the Davis
• The cost difference between the failed edge and the improved edge. Memorial Foundation Scholarship winners. *Ticketed event
Heidi Ellsworth - HJE Marketing, RoofersCoffeeShop.com, NWiR
This is an interactive presentation where attendees are encouraged Heidi J. Ellsworth, a graduate of University of Portland, has been working
to provide their thought on why the observed edges failed, and how 1:00pm–6:00pm in the roofing industry since 1993. She is part of two, women-owned and
they could have been improved. run businesses; RoofersCoffeeShop® and HJE Consulting. As the founder
Exhibit Floor – Day 1
and currently past chair of National Women in Roofing, Ellsworth works
Join the fun on Day 1 with President Tom Asbury with women and men throughout the roofing industry to grow diversity.
and his wife Chris, as they open the 45th Annual
10:15am-11:30am exhibit floor on behalf of the WSRCA. The show will Gregg Wallick - President & CEO, Best Roofing
Killer Contract Clauses highlight the latest equipment and materials used A second generation professional roofing contractor, Best Roofing’s Pres-
in the roofing, roof deck, urethane foam, water- ident and CEO, Gregg Wallick’s knowledge and passion for the industry is
Philip Siegel – Hendrick, Phillips, Salzman & Siegel, PC proofing and allied industries. Be sure to check out the driving force behind Best Roofing’s reputation, growth and success.
Philip Siegel is a partner and shareholder with the the LIVE product demonstrations, starting every Best Roofing employees over 270 full-time team members who service
firm of Hendrick, Phillips, Salzman & Siegel. Philip hour! *There will be a raffle for $100 Visa Gift the commercial roofing community in South Florida.
attended the University of Michigan in Ann Arbor, Card at the conclusion of each demonstration!
Michigan where he earned his B.B.A. and he received Ken Kelly - Kelly Roofing
his law degree from Emory University School of Law. Mr. Born in Naples, Florida, Ken is a traveler, businessman and humanitari-
LIVE PRODUCT DEMONSTRATIONS
Siegel’s practice focuses primarily in the areas of labor/employment law, an. As an industry leader, Kelly Roofing is currently ranked 53 out of all
HUNTER PANELS roofing contractors in America. An industry spokesman, contributing
including defense of OSHA citations, immigration compliance assistance, 1:30pm - 2:00pm
author and circuit speaker, Ken enjoys sharing and helping other business
Davis-Bacon Act consulting, contract consulting, and construction CARLISLE SYNTEC
2:30pm - 3:00pm professionals in all sectors.
litigation.
SIKA CORPORATION
3:30pm - 4:00pm Michelle Boykin – COO, Rackley Roofing Company
This course will discuss the top 10-15 contract clauses that roofing
contractors commonly face when presented with a contract from a ROOFGRAF Michelle Boykin is the Chief Operating Officer and Integrator of Rackley
4:30pm - 5:00pm Roofing Company, Inc. Michelle joined Rackley in 2010 and has assisted
general contractor or owner. We will discuss the legal consequences of
16 | WESTERNROOFINGEXPO.com WESTERNROOFINGEXPO.com | 17
(CONTINUED FROM P. 17...) 8:45am-10:00am 8:45am-10:00am 10:15am-11:30am
Roof Wind Speeds: ASCE 7, Uplift Ratings & Principals of Ventilation Current Issues Affecting Roofing Contractors,
in the exponential growth of the company across Tennessee. She holds a Warranties Consultants and Manufacturers - A Collaborative
Bachelor of Business Administration degree in Accounting from Middle AIA/RCI CEU Tony Lopez – IPEX/Duraflo Discussion with WSRCA, RCI, Inc. and Industry
Tennessee State University. Michelle is heavily involved in National Wom- Tony Lopez grew up in the Chicagoland area, and Representatives
en in Roofing, currently serving as the Recruitment Chair. Brian Chamberlain – Carlisle Construction Materials graduated with a BA in Marketing/Management from RCI CEU
Brian Chamberlain has been with Carlisle Construction The University of St. Francis (IL) in 2010. He has had
Josey Parks – CEO, J. Wales Enterprises Materials since 1987. He graduated from the University various roles within the construction and remodeling
Josey Parks is CEO of J Wales Enterprises, a portfolio of companies that of Wisconsin at Milwaukee, where he earned a Bachelor industry, typically on the side of the manufacturer.
span roofing, home solutions, construction, and technology. He is a serial Degree in the Science of Architectural Design. Since He recently moved to Charleston, SC with his wife, Krystle. His current
entrepreneur and technology evangelist who specializes in bridging the joining Carlisle, Brian has been assisting architects, role with Duraflo offers him the opportunity to build relationships with
gap between traditional manual labor industries and advanced technolo- consultants, and specifiers on developing special engineered roofing, fo- numerous contractors, while also consulting them on best practices for
gies like machine learning and artificial intelligence. cusing on performance and sustainability assemblies. Brian is a member proper ventilation in regards to roofing. Dan Cornwell Chuck Chapman Kade Gromowski
of the RCI, CSI, and has 32 years of experience in the roofing industry.
This presentation will cover basic fundamentals of ventilation in
The Roofing Technology Think Tank (RT3) will moderate a contractor An ongoing issue that frustrates the industry as a whole is the confu- regards to residential roofing. Mr. Lopez will highlight common pitfalls
panel of five contractors who will share their successes and challenges sion in how a roofing assembly will meet the building code, will meet to avoid, in order to keep your ventilation system working as effectively
with implementing technology into sales and marketing, operations, an uplift rating, and be warranted based on local wind speeds. Since as possible. Learn how certain roofing practices could be undermining
back office, health and safety and recruiting. local wind speeds is the common factor is all three, an understanding your work, while also uncover factors that a roofer may not typically
of how wind speed is used associated to each needs to be clarified. This handle, but could still affect the final result of their work. Learn tools Andre Coppin Jennifer Keegan Arturo Ortiz
• See what technologies progressive contractors are using to help presentation will focus on the process, from uplift to warranty. that should help provide better guidance on best ventilation practices
their business. and vent choices, based on respective climates and roof styles. Dan Cornwell – CC&L Roofing
• Learn what challenges came with implementation of technology As a roofing contractor for over 40 years, Dan has garnered a wealth of
and how they overcame it. experience. Dan is a former President of both the WSRCA and National
• Understand how technology can make their business more Slate Association. He contributed to the writing of the 2010 Slate Roofs
efficient, streamlined and more profitable. 8:45am-10:00am Installation Manual, and the TRI/WSRCA Cold Weather and Moderate
• Meet other contractors who they can reach out to after the The Economy of Safety - Part Two Climate Tile Installation Manuals.
presentation for support and guidance in selecting technolo
gies to implement in their business. Tom Whitaker – Harness Software Chuck Chapman – Tecta America Corp. Arizona
Tom Whitaker is the Founder & CEO of Har- In 1994 Chuck became a partner in Classic Roofing Inc. of Phoenix and
ness Software, a full-service firm focused assumed the position of Vice President. After 23 years in Arizona, Chuck
8:45am-10:00am on making deploying and managing a moved back to the Twin Cities of Minneapolis & St. Paul. Chuck became
Top 5 Immigration Issues for Roofers strong safety program easy for construction employed by Tecta America Corp. and served as the President of Central
companies of all sizes. Tom is a passionate Roofing Co. in Minneapolis MN. and Standard Roofing Co. in Glendale,
Trent Cotney – Cotney Construction Law/ speaker on topics of safety, technology in construction, and AZ. In early 2010 Standard Roofing changed their name to Tecta America
WSRCA Legal Advisor improving general business processes. Tom is also a founding AZ. He has served on the Board of Directors of the Arizona RCA since
As a Board Certified Construction Lawyer in Flori- board member of the Roofing Technology Think Tank (RT3). 1995, two of those years as President. He joined the Board of Directors of
da who is also licensed in Illinois, Tennessee, and WSRCA in 2002, and is also a Past President of that group. Additionally he
Texas, Trent focuses his practice on all aspects of All contractors need a health & safety program but far too is the current Chairman of the Davis Memorial Foundation.
construction litigation and arbitration, including often safety is viewed as an expense and not an investment.
OSHA defense, lien law, bond law, and bid protests, as well as In Part One, we discussed EMR and the positive effects of a Kade Gromowski, PE, RRC, RWC – Project Manager, PEI Consulting
construction document review and drafting. He routinely represents strong safety program in terms of OSHA & workers compen- Kade manages many of Pie’s forensic and rehabilitation projects and
general contractors, subcontractors, suppliers, manufacturers, archi- sation. In this session, we'll recap the elements of a strong provides building enclosure consulting involving roofing, exterior wall,
tects, engineers, developers, and others in the construction industry safety program, how to implement them easily, and their waterproofing failures, and condition assessments. Kade expands her
in a variety of matters. potential to positively impact your company in other areas influence beyond her role at Pie as Immediate Past President of the
such as attracting & retaining workers, productivity, and Denver Chapter of RCI, Inc. and is one of Denver’s foremost educators on
This course is designed to teach attendees about the top five immi- competitiveness. We'll use real-world examples to help you roof technology particularly in the area of Green Roofing.
gration issues affecting the construction industry. Attendees will learn decide where you want to focus and what your return is likely
about I-9 verification & audits, ICE audits, green cards, employment to be. Andre Coppin, RRC, RRO – Principal, Cornerstone Architectural Group
sponsorship and deportation defense. Andre is a Building Envelope Consultant / Principal at Cornerstone
18 | WESTERNROOFINGEXPO.com WESTERNROOFINGEXPO.com | 19(CONTINUED FROM P. 19...) 10:15am-11:30am 10:15am-11:30am 11:30am-1:30pm
Low-Slope Roofing: How to Reduce Labor What Makes Roof Moisture Surveying So Annual Luncheon with Entertainer: Dave Coulier
Architectural Group. Currently, Andre is responsible for building envelope Expense without Compromising Quality Valuable on Flat & Low-Sloped Roofs? Sponsored by:
strategies for new construction, historic building renovations and a wide RCI CEU Malarkey Roofing Products
range of reroofing, waterproofing and envelope projects. In addition to Abby Feinstein – CertainTeed
his duties, Andre is the lead designer and project manager for building Abby is responsible for marketing, R&D, and market Greg Stockton – Stockton Infrared Dave is perhaps best known as “Joey” from the hit ABC television
envelope projects from investigations, construction document develop- analysis for low slope roofing at CertainTeed. Prior to Thermographic Services series, Full House, which aired for eight seasons (1987-1995, with 192
ment and construction observation and administration. joining CertainTeed, Abby helped start several business- Gregory R. Stockton is a principal in three infrared episodes produced) and can now be seen on the Nickelodeon and ABC
es in the renewable energy and energy efficiency sec- companies. Greg is a Certified Master CIT with thir- Family network lineups. Additionally, the show is currently in world-
Jennifer Keegan – Director of Building and Roof Science, GAF tors. She previously managed both sales and marketing ty-five years of experience in the construction indus- wide syndication in over 100 countries. Dave followed this success by
Jennifer is the Director of Building & Roofing Science for GAF. This position divisions in the building performance contractor sector before starting up try, specializing in maintenance and energy-related hosting his second prime-time hit series, America’s Funniest People,
is focused on the relationships between individual roofing materials and and operating her own home performance consulting business. technologies. He has published many technical papers on the subject of which ran on ABC for four seasons. Dave also hosted ABC’s World’s
the overall roof system and building envelope performance. Jennifer has infrared thermography and numerous articles about applications in trade Funniest Videos and his own series, Out of Control for Nickelodeon. Dave
over 20 years of experience as a building enclosure consultant specializ- Contractors specializing in low-slope roofing face the dual challenge publications. hosted Animal Kidding on the Animal Planet Network. Recently, Dave
ing in assessment, design and remediation of building enclosure systems. of fewer available skilled workers and keeping up with the demands of guest starred on How I Met Your Mother on CBS and appeared with Bob
delivering quality, watertight roof systems. Understanding, controlling GIVEN: 95% of all roofing materials that are removed from roofs every Saget and John Stamos on Jimmy Fallon, The View and Good Morning
Arturo Ortiz – Technical Sales Specialist, Carlisle Syntec and reducing labor costs can mean the difference between profitability day are dry -so why throw away perfectly good & dry insulation, when promoting their Dannon Oikos® commercial for the Super Bowl.
Arturo a Technical Sales Specialist for Carlisle Syntec, a division of Carlisle and business failure. This course will examine a five-year, low-slope doing a roof recover or coating? There are two categories of methods to
Construction Materials. Carlisle Syntec specializes in manufacturing roofing study commissioned by CertainTeed and conducted by Trinity | check for the presence and quantity of moisture in roofing materials; Dave appeared on VH1’s #1 rated series The Surreal Life. Dave hosted
of building envelope products. Arturo has been involved in the roofing ERD, a respected national roofing and waterproofing consulting firm. Destructive and Non-Destructive and several sub-methodologies with- two seasons of America’s Most Talented Kids for the i Network. Dave
industry over the last 18 years of his career providing property owners The study followed the installation of 45 different low-slope roofs, in each. This course will explore all the methods of finding moisture in partnered with Nancy Kerrigan on Skating With Celebrities series on the
with quality roofing solutions. with six different covers in 18 configurations in locations across the roofing materials. Fox Network. Dave starred in two movies; Shredderman for Nickelodeon
United States to objectively measure labor efficiencies across common and The Family Holiday, which aired on Lifetime. And co-starred in The
Representatives of WSRCA and RCI, Inc. (formerly Roof Consultants single-ply and multi-layer roof coverings. Our findings will help roofing Disney Channel’s highest rated
Institute) and national roofing manufacturers will address regional contractors understand the impact that product selection, climate, movie, The 13th Year.
issues and concerns that impact contractors, consultants, and the roof design, and project/crew management have on labor efficiency,
general industry. Following the moderated panel discussion, the floor effective bidding, and profitable project management. Highly regarded for his voice-
will be open to all in attendance to ask questions and participate in the over talent, Dave’s additional
discussion. The program will qualify for 1.25 hours of RCI CEHs. credits also include many Satur-
10:15am-11:30am day morning cartoon favorites.
How to Start (or Grow) a True Service Department
10:15am-11:30am
The Trade's Labor Crisis and How to Combat It Greg Hayne – Hayne Coaching Group
Greg Hayne is owner of the Hayne Coaching Group, Inc.
Anna Anderson – Art Unlimited His proven Creating Great Service training, support and
Anna Anderson, CEO of Art Unlimited, has worked in the implementation program helps commercial roofers
marketing industry her entire life. Speaking on national grow their service departments in both size and profit-
stages across the U.S. and working along side small ability. Recently, he has begun helping contractors grow
business owners to reach their next level, Anna is expe- their whole company with ESE (peer) groups. These groups are designed
rienced in helping the roofing industry grow. With an to “Educate, Stimulate and Expand” and have been a huge hit.
emphasis in digital marketing, Anna has had the ability to stay one step
ahead of the marketing landscape to keep her team as leading experts Even when the intent is there, most roofers do not make the progress
within a variety of industries for over 35 years of business. they could when trying to grow their service departments because
their approach is fundamentally flawed. This presentation will focus on
The number 1 struggle of small businesses is hiring. This presentation highlighting the true challenges a company faces, not those they think
covers how to craft your public facing personality for not only market- they face, in starting or growing a true service department.
ing, but attracting qualified candidates to your business. Looking good
outwardly should feel good to your employees inwardly.
20 | WESTERNROOFINGEXPO.comYou can also read
