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S P O N S O R S H I P O P P O R T U N I T I E S Join the Adventure DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 1
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The Race ////
#E6002C
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The Talisker Whisky Atlantic Challenge is the premier event in
ocean rowing and the Worlds toughest row – A challenge that
will take rowers more than 3000 Miles west from San Sebastian
in La Gomera, Canary Islands, Spain to Nelson’s Dockyard, LA GOMERA
English Harbour, Antigua.
The annual race begins in early Teams battle with sleep deprivation,
December, with up to 35 teams salt sores, and the physical and mental
participating from around the world. extremes inflicted by the race. Rowers
are left with their own thoughts, the
The race brings together teams from LE S
all walks of life united by the same
expanse of the ocean and the job of 3,000 MI
getting the boat safely to the other side.
objective: to take on the unique challenge
of crossing an ocean in a rowing boat.
ANTIGUA
Fun facts
15 KG
Waves can In the 2020 Rowers lose an
More people have We will row 2 hours
measure up to race, 3 boats average of
been in space than on and 2 hours off
30 feet high were punctured 15 kg’s of body
have rowed an ocean all day every day
by Marlin mass during the row
We will row More people Fastest pairs
At it’s
in excess of have stood on the crossing record At the mid point we
deepest point, the
1.5 million Summit of Mount is just over will be closer to the
Atlantic Ocean is
oar strokes Everest than have 32 days. ISS than to any landmass
5 miles deep
rowed an ocean
DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 2
The Team ////
In December 2022, Pete and Steve, two Jersey based part time Endurance athletes
(Team name: DRAGONFISH) will commence their biggest journey yet, testing
their mental strength, physical endurance and friendship to the limits.
They will row 3,000 miles across the running the width of England non-stop, a
Atlantic Ocean from La Gomera, Canary 24 hour non-stop cycle ride and running
Islands to Antigua in the Talisker Whisky around all of the Channel Islands over 3
Atlantic Challenge. days.
With extremely limited rowing experience For this challenge, they will be pushing
at the time of writing (early 2021), Pete themselves to their mental and physical
and Steve are certainly raising the bar with limits with a view to winning the race and
this challenge . raising much needed awareness and funds
for two chosen charities.
Pete and Steve met through their new
found love of Endurance events and their Durrell are the first charity to have been
thirst for adventure in 2012. selected, with Pete and Steve wishing to
support the first Rewild Carbon project in
They have since gone on to compete in
the Atlantic Forest of Brazil. The project
numerous events and challenges, both
aims to restore 4,500 hectares of vital
individually and together.
forest corridors by 2030.
The challenges undertaken together have
The other chosen charity will be nominated
included a 6-day 250km ultra-marathon Steve Hayes & Pete Wright
by the title sponsor.
through the Amazon Jungle (Brazil),
DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 3
The Causes ////
Our aim is to support some great
causes. To achieve this we have set
our fundraising target as:
£50,000
This is how → £25K - 100% Distribution of all company assets post challenge,
the boat and equipment being the main assets
we plan to
→ £15K - Charitable donations and proceeds from fundraising activities
do it:
→ £10K - Charitable ball and auction post challenge
Charity One:
DURRELL The Talisker
Our fundraising journey with our first chosen charity, Durrell began in 2015 when
Whisky Atlantic
we competed in a 150 mile 6-day ultramarathon through the Amazon Forest of Challenge has raised over
Brazil. We are passionate about conservation and are supporting the first Rewild
€ 11 Million
Carbon project in the Atlantic Forest of Brazil. The project aims to restore 4,500
hectares of vital forest corridors by 2030.
Charity Two:
MACMILLAN for good causes!
Like so many we have been exposed to the horrors of Cancer over the past few
years and our second chosen charity, Macmillan Jersey have become a necessary
part of our life and that of so many other islanders. We are truly thankful that there
are organisations like Macmillan Jersey that are there to offer support to people in
Jersey with any type of cancer and at any stage.
DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 4
About Pete ////
Pete is a 40 something Finance Director and a Pete met Steve a few years ago when supporting
part-time adventurer. each other with respective charitable challenges.
The two established a firm friendship, which
Born in London, he relocated to Jersey just under
started with a pairs team entry at the OMM 2014
20 years ago and is currently FD and COO of
race in the Brecon Beacons.
Prosperity 24/7, a Jersey based Business and IT
Consultancy company. Pete is a passionate supporter of local charities
and has been actively fundraising
Pete suffered with asthma
as a child but was able to ‘...extreme for several years, combining
his newly acquired passion for
manage this and was a keen
footballer. At the age of
sporting endurance events whilst raising
35, he switched his focus events have nearly £50,000 for his nominated
organisations. Pete’s efforts were
to marathon running and
after completing the London
become very recognised in 2020 when he was
marathon in 2011 decided to much part of announced as a finalist for both the
Pride of Britain and Pride of Jersey
challenge himself further. As
a result, extreme sporting his DNA.’ awards.
events have become very Pete is currently training for a
much part of his DNA. ‘7 Iron man in 7 days’ challenge, which he hopes
to successfully complete in 2021.
Pete has subsequently completed several ultra
marathons globally, including Marathon des Pete is married to Rachel and has two children,
Sables, Western States 100, Ultra Trail du Mont Josh and Leila. He will be 49 when the race
Blanc, the Ice Ultra and The Jungle Marathon. He starts in 2022.
has also completed other challenges, to include
a non-stop 24-hour cycle ride and a marathon
whilst towing a 1 tonne car.
DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 5
About Steve ////
The younger of the two, Steve is a passionate resulted in some immediate lifestyle changes being
and dedicated Hotel Manager with 24 years of made…before it was too late. He immediately gave
Hospitality and customer service experience. up drinking and smoking and began exercising and
began enjoying the new addictions. Since then he
General Manager of the Somerville Hotel where
has been busy competing/completing and very
he has been busy building a fabulous team and
occasionally winning endurance
winning customer service
awards, although more recently ‘...aims to push events whilst raising money for
various charities and testing his
focusing on dealing with the
implications of Covid-19. himself to all mental and physical strength.
Originally from Wales, he first reasonable Notable career highlights include
moved to Jersey in 2003 for a
few years before taking some limits and is finishes at some of the world’s
toughest Ultra-marathons from the
time to travel and further his always on the Amazonian jungles of Brazil and
career in the UK and another
Channel Island. He returned lookout for the arctic conditions of Canada and
Alaska to closer to home events
with his partner at the time and
two wonderful children Isla and
the next such as the Spine Race, Dragons
Back, Tor des Geants, an English
Evan in 2011. challenge..’ Channel Swim and more recently,
a victory at the UK’s Brutal Triple
Now he’s happily married to
Ironman. He aims to push himself
his supportive wife Corina with whom they have
to all reasonable limits and is always on the lookout
a recent new addition in Sophia. After a very late
for the next challenge whilst trying to maintain
start in life with regards to sport, health and fitness,
a balance between family, work and hobbies.
he changed his lifestyle back in 2009 after many
Following the sudden death of both parents at the
years of heavy drinking, heavy smoking and general
end of 2014, Steve had a new perspective on life
poor living. After several years of working 70+
and making the most of every moment, hence the
hours per week within the hospitality industry and
signing up for TWAC2022.
partying a little too hard, a shock visit to the doctors
DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 6
The Costs ////
Getting to the start line.
For this enormous challenge, we will need to fund a boat, the technical
equipment, on shore-support, food, shipping and many other operational Training £4,000
costs.
Advertising £2,000
Whilst we are actively seeking sponsorship in return for advertising,
brand awareness, employee engagement and public relations, generous
Boat £30,000 - £50,000
product donations and discounts will significantly help our cause.
The following pages will provide details on the extensive potential Food £5,000
benefits available to sponsors/partners and the level of media exposure
& content available. Race Entry £21,000
Boat Equipment £10,000
“Just in Case” Pot
Insurance
Shipping £12,000
Travel
Travel £3,000
Shipping
Insurance £500
Boat Equipment
Race Entry “Just in Case” Pot £2,500
Food
Boat
Advertising
TOTAL £90,000 - £110,000
Training
DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 7
The Boat ////
Sogno Atlantico is an Adkin ocean rowing
boat, built in 2013 for TWAC2013, it raced
in that year’s edition as a pair, successfully
completing the race and being one of
the few boats not to capsize despite the
challenging conditions at the start of the
race.
In November 2014 the boat was Rossiter solo boats. The boat is
moved to Cantiere Costantini in fast and stable, once again Sogno
Italy, a boatyard with over 100 Atlantico did not capsize during
years of experience in building her second crossing and reached a
and designing boats. For the maximum speed of 15 knots while
next 12 months Sogno Atlantico surfing waves.
underwent extensive work to
She was rowed across the Atlantic
upgrade the electrical equipment
again in 2018 by two French
and optimize her performance as a
rowers in 52 days.
solo boat.
Most recently, she completed
In 2015, the boat made her second
another Atlantic crossing in
successful Atlantic crossing, this
January 2021 with Frenchmen
time crossing in 52 days. Sogno
Giulem and Lilian in the boats
Atlantico won the solo category,
fastest time yet, 47 days.
beating all other solos, including
the newly designed Rannoch and
DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 8
Boat Branding ////
The rowing boat is the ultimate blank
canvas - a floating billboard that will be
shown around the world.
TITLE
Preparing to row the Atlanic on a national and international
BRONZE BRONZE
Ocean takes time, training scale. SILVER BRONZE BRONZE
GOLD GOLD
and money. On average, the SILVER
Sponsoring a team’s challenge
rowers need to raise between
gives companies and brands
£90,000 and £110,000 per
the opportunity to align
campaign in order to get to
with a project that not only
the start line.
represents the core values of
The Talisker Whisky Atlantic their business, but also gives
Challenge offers potential access to a potential audience TITLE TITLE
sponsors, brands and of more than 3 billion people
ambassadors the opportunity worldwide.
to raise the profile and brand
perception of their company
DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 9
Marketing Stats & ////
Media Coverage
The race generates an
unprecedented amount of media Talisker Whisky Race Media Team Team PR Efforts
attention. Coverage was generated
by the combined efforts of Talisker Talisker employs leading communications The dedicated race media team distributes The individual teams also generated coverage in
agency CSM to deliver dedicated coverage for feature stories, news coverage, images and abundance themselves. Global and local news
Whisky’s communication agencies, its sponsorship and the race all year. videos to major news outlets across the world. outlets were fascinated by the team’ diverse
the dedicated race media team, and backgrounds.
Earned Media: 911 Pieces of news coverage Race specific press coverage: 362
the tremendous effort put in by many Owned Media: 40m audience reach / 7.4m views / 33K mentions Total audience reach: 522 million Total press coverage by teams: 180+
Team specific audience reach: 362 million
of the teams to create coverage for Media Partnership: 5.3m audience reach / 2.4m video views Total global TV Broadcasts: 60+
Total team specific TV Coverage: 35+
Influencer Marketing: 12.5m audience reach / 350k views Total estimated TV viewers: 42.5 million
their campaigns. Total team specific TV Viewers: 36.4 million
Facebook Instagram Twitter YouTube
The 2019 race reached close to Instagram is proving to be one of Twitter provides the fastest way The Talisker Whisky Atlantic
20 million on facebook, with a the most popular ways for fans to to get the latest news from the Challenge’s official YouTube
reach age range of 25-54. engage with the race. The latest fleet. The Race’s content team channel has generated more than
Face-book live proved to be content from the fleet is continually updates the feed 2 million lifetime views from over
hugely popular, attracting over constantly uploaded by dedicated with all the latest information. 53 countries. Most views come
half a million live video views content managers. from western Europe.
18,256,873 total reach 68,649 total post likes 2,486 followers 2,113,574 lifetime views
25 - 34 most reached age group 25 - 34 most reached age group 4,800 impressions per day Over 66% of the audience is
26,333 page likes 8,578 total page followers between 18 and 44 years old
186,748 Impressions 44,700 tweet engagements
4% engagement rate
152,926 post reach
SOURCE: Facebook Analytics April 2020 SOURCE: Instagram Analytics April 2020 SOURCE: Twitter Analytics April 2020 SOURCE: YouTube Analytics April 2020
DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 10Title Sponsor details SPONSORSHIP TO
BE NEGOTIATED ////
Branding Corporate & Employee Engagement Public Relations & Media
Use of boat for up to 3 events pre- and post-challenge, Press release announcing your company as title sponsor
Choice of Charity for Fundraising
for example: Use of boat for team building events
Prominent logo, company name and bio on website
A pair of signed ocean rowing oars for display in your sponsorship page with information and a link to your
Boat to be branded in your company’s colours office. website
Mentions of your company as title sponsor, where
Up to four motivational speaking events with your possible, at media interviews, training and fundraising
Large and prominent company logos to be displayed in colleagues/clients about our experiences rowing the
prime positions on the boat (see boat diagram) events
Atlantic
Company will feature prominently as title sponsor
in our online monthly blog and social media streams
Company logo will be showcased as the campaign Up to four school visits about our experiences rowing (Facebook, Instagram, Twitter)
sponsor on the dragonfishrow website the Atlantic
Company logo to be printed on all team kit and Rights to use team videos, photos and press-releases
Monthly blogs for your website or intranet about our
merchandise, and will be displayed prominently during preparation for the row
the Atlantic race, training events and fundraising events
Exposure through official race media content (photos
and videos)
Large and prominent company logo on all printed and Display of company material at fundraising and
digital promotional material promotional events
Company logo to be featured on the blades of one pair Signed and framed team photograph TITLE
of oars
BRONZE BRONZE
SILVER BRONZE BRONZE
GOLD GOLD
SILVER
Branded team t-shirt x 4
Bottle of Talisker Whisky TITLE TITLE
DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 11Gold Sponsor £15,000 ////
Branding Corporate & Employee Engagement Public Relations & Media
Use of boat for up to 2 events pre- and post-challenge, Press release announcing your company as Gold sponsor
Large and prominent company logo to be displayed on for example: Use of boat for team building events
outside of the boat (see boat diagram)
Large logo, company name and bio on website
Up to three motivational speaking events with your sponsorship page with information and a link to your
team members/clients including a post race row website
presentation/talk/Q&A
Mentions of your company as gold sponsor, where
possible, at media interviews, training and fundraising
Company logo will be showcased as a gold partner on events
the dragonfishrow website Up to three school visits about our experiences rowing
the Atlantic
Company will feature regularly as a gold sponsor on our
social media streams (Facebook, Instagram, Twitter)
Monthly blogs for your website or intranet about our
Large company logo on all printed and digital preparation for the row Rights to use team videos, photos and press-releases
promotional material
Display of company material at fundraising and Exposure through official race media content (photos
promotional events and videos)
Company logo to be featured on the blades of one pair
of oars
Signed and framed team photograph
TITLE
BRONZE BRONZE
SILVER BRONZE BRONZE
GOLD GOLD
SILVER
Branded team t-shirt x 3
TITLE TITLE
Bottle of Talisker Whisky
DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 12Silver Sponsor £10,000 ////
Branding Corporate & Employee Engagement Public Relations & Media
Medium logo and company name on website
Use of boat for 1 event pre- and post-challenge, for sponsorship page with information and a link to your
example: Use of boat for team building events website
Medium company logo to be displayed on outside of the Mentions of your company, where possible, at media
boat (see boat diagram) Up to two motivational speaking events with your interviews, training and fundraising events
team members/clients including a post race row
presentation/talk/Q&A
Company will feature monthly on our social media
streams (Facebook, Instagram, Twitter)
Up to two school visits about our experiences rowing
the Atlantic
Rights to use team videos, photos and press-releases
Company logo will be showcased as a silver partner on Monthly blogs for your website or intranet about our Exposure through official race media content (photos
the dragonfishrow website preparation for the row and videos)
Display of company material at fundraising and
promotional events
TITLE
BRONZE BRONZE
SILVER BRONZE BRONZE
GOLD GOLD
SILVER
Branded team t-shirt x 2
Medium company logo on all printed and digital
promotional material
TITLE TITLE
Bottle of Talisker Whisky
DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 13////
Bronze Sponsor £5,000
Branding Corporate & Employee Engagement Public Relations & Media
One motivational speaking events with your
team members/clients including a post race row Small logo and company name on website sponsorship
Small company logo to be displayed on outside of the presentation/talk/Q&A page with information and a link to your website
boat (see boat diagram)
One school visits about our experiences rowing the
Atlantic
Company will feature monthly on our social media
Monthly blogs for your website or intranet about our streams (Facebook, Instagram, Twitter)
preparation for the row
Company logo will be showcased as a Bronze partner on
the dragonfishrow website
Display of company material at fundraising and
promotional events
Rights to use team videos, photos and press-releases
Branded team t-shirt
Small company logo on all printed and digital
promotional material Exposure through official race media content (photos
Bottle of Talisker Whisky and videos)
250
TITLE
Are you a small local business or a mention on at least one of our social
perhaps an individual who would like to media platforms SILVER
BRONZE BRONZE
BRONZE BRONZE
join the adventure and be part of the GOLD GOLD
You will be entitled to a private viewing SILVER
journey?
of the boat and receive a Dragonfish
Club For just £250 you can have your name
/ Company logo / Photo or motivational
message printed on the boat. You will
have a mention on our 250 club wall of
memento.
Our 250 club sponsors are hugely
important to the success of our
campaign. TITLE TITLE
fame on our website and will also get
DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 14Join the
Adventure
For any further information or to discuss the
campaign and our opportunities, please contact us
at any time. We look forward to hearing from you.
Email: challenge@dragonfishrow.com
Telephone: +44 (0) 7700 706451
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