Jobs Online Trends in New Zealand Job AdverƟsements - Workforce and Workplace - MBIE

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Workforce and
                                      Workplace

Jobs Online
Trends in New Zealand Job AdverƟsements

                                             October 2018
Ministry of Business, InnovaƟon and Employment (MBIE)
Hīkina Whakatutuki – LiŌing to make successful
MBIE develops and delivers policy, services, advice and regulaƟon to support economic growth
and the prosperity and well-being of New Zealanders.
MBIE combines the former Ministries of Economic Development, Science + InnovaƟon, and the
Departments of Labour and Building and Housing.

More informaƟon
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                                             found on our website www.mbie.govt.nz or by
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Disclaimer
This document is a guide only. It should not be
used as a subsƟtute for legislaƟon or legal
advice. The Ministry of Business, InnovaƟon
and Employment is not responsible for the
results of any acƟons taken on the basis of
informaƟon in this document, or for any errors
or omissions.

2253-5721
October 2018

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IntroducƟon
  • OVERVIEW OF KEY TRENDS

      ◦ Online adverƟsements increased by 1.9 per cent in the September 2018 quarter, the
        same as the June 2018 quarter.

      ◦ The strongest increase over the quarter was in the Health Care and Medical, Construc-
        Ɵon and Engineering, and Business Service industries, in most regions.

      ◦ The strongest percentage increase in online adverƟsing, over the quarter, came from
        the Professional and Machinery Operator Driver occupaƟon groups, in most regions.

      ◦ Over the year, increase was contributed to by Highly Skilled and Unskilled jobs. Semi-
        skilled jobs conƟnued to show the weakest increase, especially in the sales occupaƟon
        group.

      ◦ Provincial New Zealand sƟll leads the increase in job adverƟsements over the quarter,
        when unweighted change is considered. However, the size of Auckland and Wellington
        meant they were the main contributors of quarterly increase, while Canterbury’s job
        adverƟsements fell. Over the year, the main contributors of overall increase remained
        in Auckland and Wellington when the volume of adverƟsements was considered.

Purpose of Jobs Online

Jobs Online measures changes in online job adverƟsements from four internet job boards: SEEK,
Trade Me Jobs, the EducaƟon GazeƩe and Kiwi Health Jobs. Job adverƟsements are a proxy for
job vacancies, a key indicator of labour demand and economic change.
The relaƟonship between job adverƟsements and labour demand is complex, parƟcularly when
disaggregated at an industry, occupaƟon and regional level. For example, an increase in job
adverƟsements by a parƟcular industry may indicate the industry is expanding, and looking for
new workers; or the industry has a high rate of churn (workers are moving between businesses,
but overall employment is not necessarily increasing). Likewise, declining job adverƟsing can
signal reduced headcount in an industry, or that the industry is using alternaƟves to online
adverƟsing in their hiring process (such as word-of-mouth or social networks).
The lead results use unweighted changes — both quarterly and annual. When volume or the
number of lisƟngs are menƟoned the changes are weighted by the volume of adverƟsements.
This means a small increase in Auckland will have more impact on the overall results than a large
increase in a smaller provincial town. With these caveats in mind, data from Jobs Online tracks
well with other labour market indicators, such as the unemployment rate.
Overall Job AdverƟsements
Job adverƟsements point to an steady upwards trend in job openings

Online job adverƟsements increased by 1.9 per cent in the September 2018 quarter. This is the
same increase recorded in the June 2018 quarter. Overall, job adverƟsements rose by 8.4 per
cent in the year to September. Recent indicators of business confidence give weight to an steady
upward increase in employment intenƟons: NZIER’s Quarterly Survey of Business Opinion, for
example, shows a net eight per cent of businesses intend to increase the number of their
employees over the next quarter, the same as the previous quarter.1

Figure 1: All Vacancies Index

    1
        New Zealand InsƟtute of Economic Research, Quarterly Survey of Business Opinion: September quarter 2018

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT             2                                     Jobs Online: September 2018
Figure 2: Annual change in All Vacancies Index
 Annual Percentage Change (%)

                                15

                                10

                                 5

                                 0
                                     2012       2014       2016                    2018

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT          3          Jobs Online: September 2018
Job AdverƟsements by Industry
Quarterly increase was led by both the Healthcare and Medical and Primary industries

At an industry level, percentage increase over the September quarter was led by both the Health
Care and Medical, and the Primary industries.
The main contributors to the overall increase in adverƟsing over the quarter, in terms of the
number of lisƟngs, were Health Care and Medical, and Business Services. The main contributors
for the annual increase were similar.

Figure 3: Quarterly and annual changes in online job adverƟsements by industry

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   4                                Jobs Online: September 2018
Figure 4: Indices by industry

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   5   Jobs Online: September 2018
Job AdverƟsements by OccupaƟon and skill
level
AdverƟsements for higher skilled jobs on the increase

This quarter saw an increase in the number of adverƟsements for Professional, and Clerical and
AdministraƟon occupaƟons. Demand fell in four occupaƟon groups (Sales, Technicians and
Trades, Community and Personal Services, and Managers).
Over the year, the increase was largest for the Labourer occupaƟon group, followed by
Professionals.
Over the quarter, the main occupaƟons where adverƟsed vacancies increased in terms of lisƟngs
were Professionals, and Clerical and AdministraƟon workers. The occupaƟons contribuƟng to the
annual increase were similar.

Figure 5: Quarterly and annual changes in online job adverƟsements by occupaƟon

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   6                              Jobs Online: September 2018
Figure 6: Indices by occupaƟon

Higher skilled jobs lead increase

The quarterly increase in adverƟsed vacancies was strongest for Highly-skilled and Skilled jobs.
There were weaker levels of increase for Semi-skilled, Low Skilled, and Unskilled jobs, reflecƟng a
longer-term slow-down. The annual increase was greatest in Highly Skilled areas, followed by
Unskilled.
The skill levels contribuƟng most to increase were Highly Skilled, and Low Skilled vacancies when
the numbers of adverƟsements are considered — both quarterly and annually.

Figure 7: Quarterly and annual changes in online job adverƟsements by skill level

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   7                                Jobs Online: September 2018
Figure 8: Indices by skill levels

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   8   Jobs Online: September 2018
Job AdverƟsements by Region
Provincial New Zealand sƟll leads increase in job adverƟsing

The three regions with the highest increase over the quarter were in Gisborne/Hawkes’s Bay,
Northland, and Manawatu - Whanganui/ Taranaki, while in Canterbury vacancies fell. While
vacancies in Auckland increased modestly, the region’s size means that it had the greatest impact
on overall increase during the quarter, followed by Wellington and Waikato.
The highest quarterly increase by volume in vacancies, for most regions, was in the Health Care
and Medical, ConstrucƟon and Engineering, and Business Service industries. By occupaƟon, most
regions had their highest increase in the contribuƟng occupaƟon groups of Professional,
Labourer, Clerical and AdministraƟon, and Machinery Operator and Driver. The volume of
adverƟsed job vacancies fell in Canterbury over the quarter, as a result of falls in the Health Care
and Medical service, and Hospitality and Tourism industries and in the Sales occupaƟon group.
Annually, the regions where increases in lisƟngs were highest were in Gisborne/Hawkes Bay,
Whanganui/ Taranaki and Waikato.

Figure 9: Quarterly and annual changes in online job adverƟsements by region

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT    9                                 Jobs Online: September 2018
Figure 10: Indices by region

• NORTHLAND

Northland job adverƟsements grew by 5.5 per cent over the quarter, and 18.5 per cent over the
year: the level of increase has picked up over the last year. The main contributors to this increase
were Health Care and Medical, ConstrucƟon and Engineering, and Business Service industries.
OccupaƟons making the greatest contribuƟon to the increase were Professionals and Managers,
followed by Clerical and AdministraƟon workers. These occupaƟons, together with Technician
and Trades workers, contributed most to the annual increase.

• AUCKLAND

Auckland job adverƟsements grew by 2.2 per cent over the quarter, and 4.9 per cent over the
year. This is a moderate increase for this region — both quarterly and annually. The main
contributors to the quarterly increase were the Health Care and Medical and Manufacturing
industries; and the Professional, Community and Personal Service worker, and Labourer
occupaƟon groups. On an annualised basis, the increase had the same contributors, along with
the InformaƟon Technology industry.

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   10                                 Jobs Online: September 2018
• WAIKATO

Waikato job adverƟsements grew by 2.8 per cent over the quarter, and 16.5 per cent over the
year. The greatest contributors to the quarterly increase were the Health Care and Medical,
ConstrucƟon and Engineering and Business Service industries; and the occupaƟon groups of
Professional, and Clerical and AdministraƟon workers. On an annualised basis, the increase had
the same contributors, along with the InformaƟon Technology industry. On an annualised basis,
the increase had the same contributors, along with the Manager occupaƟon group.

• BAY OF PLENTY

Bay of Plenty adverƟsements rose 2.2 per cent in the quarter, and 16 per cent over the year. The
Quarterly increase was contributed to by the Health Care and Medical, Business Service
industries and the occupaƟon groups of Professionals, and Clerical and AdministraƟve workers.
Over the year, the Health Care and Medical, Hospitality and Tourism, and Sales industries; and
the Professional, Manager, and Clerical and AdministraƟon occupaƟon groups made the greatest
contribuƟon to the increase.

• GISBORNE/HAWKE’S BAY

Gisborne/Hawke’s Bay experienced a strong increase of 7 percent in the September quarter, and
of 29.2 per cent since September 2017. The quarterly increase reflects the impact of a strong
increase in the Health Care and Medical, and Business Services, and ConstrucƟon and
Engineering industries; and the Professional, Clerical and AdministraƟon, and Labourer
occupaƟon groups. The Health Care and Medical, and ConstrucƟon and Engineering industries;
and Professionals and Technician and Trades worker occupaƟon groups had the biggest impact,
over the year.

• MANAWATU-WHANGANUI/TARANAKI

Manawatu-Whanganui/Taranaki experienced a strong increase of 4.6 percent in the September
quarter, and strong increase of 20.7 per cent since September 2017. Health Care and Medical,
ConstrucƟon and Engineering, and Manufacturing industries and the Professional and Labourer
occupaƟon groups were the main contributors to the quarterly increase. The main contributors
for the annual increase were similar.

• WELLINGTON

Wellington showed a strong increase of 4.1 per cent in the September quarter, and moderate
increase of 11.4 per cent over the year. The increase over the quarter was made up of increases
in vacancies in ConstrucƟon and Engineering, Health Care and Medical, and InformaƟon
Technology industries; and the Professional, Technician and Trades, and Machinery Operator and
Driver occupaƟon groups. Over the year, Business Services, Health Care and Medical, and

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   11                              Jobs Online: September 2018
Hospitality and Tourism industries, and the Professional and Manager occupaƟon groups had the
strongest increase.

• NELSON/TASMAN/MARLBOROUGH/WEST COAST

Rising 1.8 per cent in the September quarter, the upper South Island was influenced by Health
Care and Medical, ConstrucƟon and Engineering, and Primary industries; and the Technician and
Trades and Professional occupaƟon groups. Over the year a rise of 13.1 per cent was contributed
to by similar industries and occupaƟons.

• CANTERBURY

Canterbury was the only region to decrease by 2.1 per cent over the quarter, and by 1.3 per cent
over the year. Over the quarter, strong increase in the ConstrucƟon and Engineering, and
Manufacturing industries was offset by falls in the Health Care and Medical, and Hospitality and
Tourism industries. Increases in Manager, and Labourer occupaƟon groups were offset by falls in
the Sales occupaƟon group. Over the year, the strong increase in the Health Care and Medical,
and Hospitality and Tourism industries was offset by falls in ConstrucƟon and Engineering and
Manufacturing. Similarly, increases in Machinery Operator and Drivers, and Technician and Trade
workers occupaƟon groups was offset by falls in Professional, Community and Personal Service
occupaƟons.

• OTAGO/SOUTHLAND

Job adverƟsements in Otago/Southland rose by 1.9 per cent in the September quarter, and 14.3
per cent over the year. For the quarter the most significant increases were in Health Care and
Medical, and ConstrucƟon and Engineering industries; and the Professional and Machinery
Operator and Driver occupaƟon groups. The annual increase was contributed to by similar
industries, but Clerical and AdministraƟon workers increased more than the Machinery Operator
and Driver occupaƟon group.

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   12                              Jobs Online: September 2018
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