Jio Institute Faculty in Digital Media and Marketing Communications - Perrett Laver
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Strictly Private & Confidential Jio Institute Faculty in Digital Media and Marketing Communications Appointment Details – July 2020 8-10 Great George Street, London SW1P 3AE T: +44 (0) 20 7340 6200 F: +44 (0) 20 7340 6201 E: london@perrettlaver.com www.perrettlaver.com
Contents
Background to the Jio Institute ............................................................................................................................... 3
Vision for Jio Institute .................................................................................................................................................... 5
Governance........................................................................................................................................................................... 8
Growth Plan for Jio Institute ................................................................................................................................... 10
Academic Plan ................................................................................................................................................................. 12
Campus Development Plan ..................................................................................................................................... 13
Organisation Chart ........................................................................................................................................................ 16
Job Descriptions and Person Specifications............................................................................................... 17
How to Apply..................................................................................................................................................................... 17
2
Background to the Jio Institute
Jio Institute is a philanthropic initiative supported by Reliance Industries group (A
Fortune Global 500 Company). Jio Institute envisages to be a multidisciplinary research
university with global repute and play a pivotal role to leapfrog India’s growth in higher
education. Jio Institute has been awarded letter of intent as ‘Institutions of Eminence
Deemed to be Universities’ by Ministry of Human Resources Development (MHRD),
Government of India in July 2018.
Jio Institute’s vision is guided by eminent academicians and thought leaders across the
world.
such as:
• Dr. R. A. Mashelkar, Chancellor - Jio Institute; Eminent Scientist & President of
Global Research Alliance
• Dr. Dipak C. Jain, Vice Chancellor - Jio Institute; Former Dean, Kellogg School
of Management & INSEAD
• Dr. Pradeep K. Khosla, Chancellor, University of California, San Diego
• Dr. Jean-Lou Chameau, President Emeritus - Caltech & Former President -
KAUST
• Dr. Rick Levin, President Emeritus - Yale University
• Dr. Subra Suresh, President - Nanyang Technological University (NTU)
• Dr. Jeffrey Sachs, Director, Center for Sustainable Development, Columbia
University
• Dr. Michael Keller, Vice Provost, University Librarian & Vice Provost for Teaching
and Learning, Stanford University
The Jio Institute will matriculate its first class in July 2021, starting with its two maiden
graduate programmes, from Navi Mumbai, India. The two inaugural masters programs
are as follows:
1. Masters in Digital Media and Marketing Communication (DM & MC)
2. Masters in Artificial Intelligence and Data Science (AI & DS)
3
The DM &MC Program is being developed under guidance of Dr Frank Mulhern (Medill
School, Northwestern University) and AI &DS program is being developed under
guidance of Dr Larry Birnbaum, McCormick School of Engineering, Northwestern
University. They are also being supported by eminent list of Program Advisors.
Jio Institute is also working to offer PHD and Post-doctoral program in the above areas.
Other programs, including undergraduate programs would be added in a progressive
manner. At this steady state, it will comprise seven Schools, employ 1,000 Faculty, and
have a total enrolment of 10,000 students.
Jio Institute now seeks to recruit its inaugural team of academic leaders, administrative
leaders, and core faculty.
The vacancies include:
• Provost
• Director of Research Centre
• Chief Human Resources Officer
• Director of Branding and Communications
• CIO
• Professor & Programme Chair, AI & Data Science
• Professor & Programme Chair, Digital Media & Marketing Communication
• Faculty hires in AI & Data Science (Assistant/Associate/Full Professor)
• Faculty hires in Digital Media & Marketing Communication
(Assistant/Associate/Full Professor)
4
Vision for Jio Institute
Jio Institute (JI) is setting up a multi-disciplinary higher education institute as ‘Greenfield
Institution’ under the Institute of Eminence Deemed to be Universities Regulations, 2017
as published by Ministry of Human Resources Development (MHRD), Government of
India. JI envisages to become a leading multidisciplinary research university in an
innovative ecosystem.
Jio Institute endeavours to be an exemplary Indian academic institution with
international repute and provide a platform for research, innovation and
entrepreneurship. It aspires to establish a research ecosystem to foster collaboration in
the region and prepare the next generation of leaders to significantly contribute to the
advancement of Indian society.
“Jio Institute aims to create and disseminate knowledge to leapfrog the intellectual,
economic and social development of India.”
Jio Institute aims to build an intellectual environment that will bring together beautiful
minds, thinkers, scholars and innovators from around the world to provide unparalleled
learning to its students. Developing skills and attributes of risk-taking and executing
large projects will be integral to the institute. Jio Institute shall bring multi-disciplinary
approach to every programme and course.
Jio Institute will:
• Be an exemplary Indian academic institution with international repute
• Provide a world class platform for research and innovation
• Be India’s test bed for frontier research and invention of future technologies
• Establish a research ecosystem that enables innovation and
entrepreneurship
• Prepare the next generation of leaders and entrepreneurs
• Significantly contribute to the advancement of the Indian society
• Provide lifelong learning and student experience
5
Defining Features of Jio Institute – Digital First
Jio Institute is envisioned to be an exemplary
“Jio Institute considers Digital
multidisciplinary institution, providing a world-class
Thinking as the backbone for the
platform for research, innovation, lifelong learning
Institute’s building blocks”.
and student experience.
Jio Institute envisages this as an opportunity to redefine inter-disciplinary learning and
enable students and faculty to engage in path breaking research. Following are the key
defining features of the institute:
• Focusing on solving India’s problems and solving it fast
• Ensuring a multi-disciplinary approach to each academic program
• Destination for beautiful minds to build a vibrant intellectual environment
• Building strong student leadership and culture of joy & happiness
• Building stronger research, innovation and entrepreneurship ecosystem for
Mumbai city
• Developing global citizenship through global exposure and overseas immersion
• Building skills and attributes of risk-taking and entrepreneurship
• Developing student’s ability to dream big and skills to execute large scale
projects
• Bringing global scholars and thought leaders to India
• Building strong linkages with Industry, Government, Social Sector, Start-ups
and Policy making bodies
6Founder’s Vision
Reliance Group has always believed in creating societal value by providing affordable
products and services which have assisted in the growth of relevant industries. The
Group's diverse projects and operations touch lives of people in many ways and create
value by helping in overall and holistic development of communities across multiple
geographies. Reliance Industries Limited (RIL) has made a significant contribution and
achieved measurable progress towards its vision of inclusive development in India.
Reliance goes well beyond its business activities to create societal impact.
“Jio Institute - A philanthropic vehicle founded on a personal pledge of Mrs. & Mr.
Ambani, to build an exemplary Higher Education Institution that will play a pivotal role
in India’s development and empowering India’s youth.”
7Governance
Governing Council
Jio Institute is governed by its Governing Council which provides vision and strategic
direction. The council includes with following members:
• Smt. Nita M. Ambani, Founder & Chairperson - Reliance Foundation
• Sh. Mukesh Dhirubhai Ambani, Chairman & Managing Director - Reliance
Industries Limited (RIL)
• Dr. R. A. Mashelkar, Chancellor - Jio Institute; Eminent Scientist & President of
Global Research Alliance (Ex Officio Member)
• Dr. Dipak C. Jain, Vice Chancellor - Jio Institute; Former Dean, Kellogg School
of Management & INSEAD (Ex Officio Member)
• Smt. Isha Ambani Piramal, Vice Chairman - Reliance Foundation
• Sh. Jalaj Dani, (Chairman, IIM Trichy; Co-promoter Asian Paints)
• Dr. Bimal Patel, President - CEPT University, Ahmedabad
• Dr. Pradeep K. Khosla, Chancellor - University of California, San Diego
• Sh. R. Venkataramanan, Former Managing Trustee of Tata Trust and Social
Sector Expert
Global Advisory Council
The Global Advisory Council constitutes a panel of eminent figures in higher education,
tasked with providing strategic advice and guidance to the Jio Institute and its
leadership. Members include:
• Dr. Jean-Lou Chameau (President Emeritus - Caltech & Former President –
KAUST and Provost - Georgia Institute of Technology)
• Dr. Rick Levin (President Emeritus - Yale University)
• Dr. Subra Suresh (President - Nanyang Technological University)
• Mr. Nadhmi A. Al-Nasr (Chief Executive Officer – NEOM)
• Dr. Jeffrey Sachs (Director at Center for Sustainable Development, Columbia
University)
8Academic Program Mentors
Jio Institute has engaged with leading global academicians to serve as mentors for
the academic program development, who are as follows:
• Dr. Michael Keller, University Librarian & Vice Provost for Teaching and Learning,
Stanford University
• Dr. Larry Birnbaum, Professor of Computer Science, McCormick School of
Engineering, Northwestern University
• Dr. Shailesh Kumar, Chief Data Scientist at the Centre of Excellence in AI/ML,
Reliance Jio
• Dr. Frank J. Mulhern, Executive Director, Medill School of Journalism, Media and
Integrated Marketing Communications, Northwestern University
• Dr. Rachel Davis Mersey, Associate Dean of Research and Professor, Medill
School of Journalism, Media and Integrated Marketing Communications,
Northwestern University
9Growth Plan for Jio Institute
Jio Institute proposes to offer truly multi-disciplinary and inter-disciplinary education and
research experience. Over a period of 15 years, Jio Institute envisages 10,000 students
across multiple disciplines covering – Engineering, Architecture & Urban Planning,
Medical Sciences, Arts, Humanities & Social Sciences, Management &
Entrepreneurship, Law, Governance & Public Policy, Media and Communication &
Journalism. The quick snapshot for the strategic vision plan has been provided below:
The Academic plan is a core aspect of the Institute development plan. It has been
structured and laid out in phases in order to guide the alignment of institutional services
and infrastructure, towards the support and attainment of the key academic priorities of
the institution: Personalized and Holistic; Data driven; Lifelong learning
The roadmap to implement academic plan has been conceptualized in three stages:
1. Phase 1 – Start-up Phase (Year 1 – Year 5) - Jio Institute will focus on building
fundamental units for the proposed disciplines. The disciplines will be rolled out
in a phased manner; the student intake will scale-up in the growth stage.
2. Phase 2 – Growth Phase-I (Year 6 – Year 10) – Jio Institute will witness
introduction of undergraduate program in the discipline launched in start-up
phase and launch of newer areas of graduate study.
103. Phase 3 – Growth Phase-II (Year 11 – Year 15) – Jio Institute will be expected
that the schools will be operating at near capacity. During the Growth Phase-II,
the advanced academic areas and new research centres may be initiated at the
school considering the prevailing and future demand.
11Academic Plan
Jio Institute aims to provide high quality global education in India to the new generation
who are expected to become leaders and thinkers of the future. It aspires to educate
responsible, broad-minded individuals to act as society's visionaries and change agents.
“At Jio Institute, the integration of digital technologies and effective pedagogies will
form a core element of strategies for teaching and learning.”
The agile and flexible functioning of the institution will allow the pedagogies to be
developed and improvised as per the requirements of the relevant stakeholders.
In the Startup Phase of operations, the Institute shall commence in 2021 with two
maiden post-graduate programs:
1. Digital Media & Marketing Communications (DM & MC)
The digital revolution in India has given rise to an era of exponentially increasing
connectivity with technology at its core. This has resulted in the fastest growth in the
number of internet users in India with a vibrant and diverse legacy in the media sector.
This presents a new perspective on education, jobs, marketing and interactions with
consumers.
At Jio Institute, Digital Media and Marketing Communications seeks to prepare a new
generation of professionals marketers, technologists and entrepreneurs operating in the
digital age. The DM & MC program at Jio Institute is uniquely positioned by bringing
together detailed academic work in specific areas of media, encompassing the holistic
elements of the media ecosystem and addressing the broader impact of media and its
technologies on the world.
2. Artificial Intelligence and Data Sciences (AI & DS)
With Artificial Intelligence (AI) systems the conventional means of doing business is
undergoing a paradigm shift. This presents opportunities and challenges to hitherto
established notions about education, jobs, intelligence and interfacing with machines.
With AI’s transformative abilities along with the government’s growing interest around
AI applications in India there is huge potential in advancing the state of the art in AI.
The Artificial Intelligence & Data Science Program at Jio is focused on providing a solid
academic foundation in the core concepts of Artificial Intelligence and Data Science,
along with a deep understanding of their applications to develop professionals that are
ahead of the curve in the rapidly changing ecosystem of the technology industry.
Other programs would be added in a gradual manner.
12Campus Development Plan
Jio Institute aims to create a world class campus of learning, which focuses on
innovation and research based education. The goal is to create an international
institution with numerous facilities that set new global standards.
Figure 1.: Ariel View of the Academic Quadrant
The
campus is envisioned to be integrated covering all aspects related to academic and
research focus of the institution, sports and recreational facilities on campus, and other
support facilities on campus.
Figure 2.: Proposed View of the Campus the Promenade
13The campus will be built on a simple, modular and flexible design with the following
guidelines:
• Sustainable and Green Campus
• Fusion of Indian traditional and modern designs
• Easy and viable mobility within campus
• Enabled by cutting edge, cost effective digital technologies
• Safe, Inclusive and Collaborative environment for education & innovation
• Exemplar environmental conservation practices
The institute will commence academic operations from a 52-acre campus in Navi
Mumbai (India) where the ‘first programs’ will be launched and strengthened as the
seeds for the ‘first schools’. The academic operations will shift to a bigger campus in
time to host the first batch of undergraduate students and provide the necessary scale
of infrastructure requirements to meet the growth requirements of the Jio Institute.
The main campus will be built on a land parcel of 150 acres and will have academic &
research degree UG, PG and PhD programs. This is proposed to be the next phase of
infrastructure development. Main campus will be covering all aspects related to
academics, research park, sports and recreational facilities, residence (for student and
faculty) and other support facilities for all faculty and students, including medical
facilities, high school, retail facilities etc. will be developed with the proposed scale.
14The Institute is being set-up in Mumbai which is the financial, commercial and
entertainment capital of India. It is a metro city with top class residential, educational
and entertainment facilities and a vibrant social and cultural life. Mumbai's business
opportunities as well as its potential to offer a higher standard of living coupled with an
exponential rise in developing an ecosystem that promotes research and education
opportunities has created an environment that incentivizes innovation.
15Organisation Chart
Job Descriptions and Person Specifications
1. JOB DETAILS:
Job Title: Faculty
Area: Digital Media and Marketing Communications
2. JOB PURPOSE:
Jio Institute priorities are focused on life-long learning, interdisciplinary and innovative
pedagogy. Continuous innovation in the field of education and diversity are integral to
our Institute’s commitment to excellence in research, engagement and education.
We are particularly interested in academicians who have demonstrated experience in
fostering an inclusive environment, working with students from diverse backgrounds,
and incorporating interdisciplinary perspectives in research.
3. KEY ACCOUNTABILITIES
Teaching:
▪ Teaching activities include classroom instruction, directing projects, assisting with
student research and internships. Classroom instruction may be undergraduate
and/or graduate lecture/seminar courses [in the field of XXXXX] [or specify which
courses]. All faculty are expected to mentor and advise students on their
development, including choices relating to an academic program, research projects
and career directions. Participate in the development/design and revision of curriculum
offered.
Research Work:
▪ Pursue scholarly research and publication, and/or professional practice in the area of
teaching emphasis. [Full Professors are expected to maintain a program of
research/scholarly work characterized by distinction as evidenced by national and
international recognition, significant contributions to the field.] Results of
research/scholarly work should be published, disseminated in peer-reviewed journals,
and/or presented at conferences or symposiums.
Service:
▪ Participate actively as a member of the university community: on administrative
committees, search committees, in university governance activities, and student
advising.
4. COMMUNICATIONS & WORKING RELATIONSHIPS:
Internal: External:
▪ Programme Chair ▪ External universities
▪ Faculty Members ▪ R&D of corporates
▪ Students ▪ Parents
175. QUALIFICATIONS, EXPERIENCE & SKILLS:
Minimum Qualifications:
▪ Ph.D. degree in respective field
Benefits:
Globally competitive; commensurate with education and experience. We offer university
accommodation, health coverage, retirement benefits, research grants and generous paid
time off. Our faculty also benefits from the extensive academic exchange programs and
the opportunity to participate in a lively, diverse academic community.
Applications must include:
• Curriculum Vitae
• Letter of Interest (teaching & research)
• At least three references with full contact and e-mail information (References will
not be contacted without applicant's consent)
6. POSITION MINIMUM STANDARD
o An eminent scholar with relevant experience & superior
credentials
o An outstanding professional with an established reputation in
the relevant field
o Authored some bestselling books (preferable)
Professor o Several citations and publications to his name
o Ability to secure a research grant
o On-board of companies/ research organization (preferable)
o Ability to lead people with them, nurture them
o Six or more years in their current grade are expected
o Relevant academic qualifications & academic experience with
excellent teaching & research credentials
o An outstanding professional with an established reputation in
the relevant field
o Minimum 5-10 publication, cited several times
Associate Professor o Co-authored books (preferable)
o Speaker at elite conferences/seminar/events
o Is from the top 100 universities globally
o Five or more years in grade are expected
18o Relevant academic qualifications (PhD from top 50
universities globally)
o Candidate from industry with relevant experience with a
Assistant Professor demonstrated capacity for quality teaching and research.
o Minimum 2-5 publications in reputed journals.
o Clear evidence of effective teaching
7. AREAS OF SPECIALIZATION: DMMC
The DMMC program shall require full time faculty with specialization in various sub
segments of digital media and marketing communications such as marketing, branding,
media, analytics and content. Illustrative courses and their descriptions corresponding to
each category are provided below:
Marketing:
Consumer Insight: Consumer Insight focuses on understanding how consumers
acquire and consume goods and services. The course features psychological,
sociological and economic approaches to consumption at both the individual and
societal level. Emphasis in placed in identifying and understanding the key insights that
drive human behavior, including the way people create and adopt meanings in their
everyday behaviors. The course connects consumer insights to brand strategy and
brand communications with an emphasis on qualitative research methods for uncovering
insights and applying them to strategy.
Advertising and Promotion Strategy: Advertising and Promotion Strategy covers the
principles and practices of Integrated Marketing Communications. The course provides
a formal strategic process for developing marketing communications plans and
managing the communications between an organization and its stakeholders. Topics
include customer orientation, understanding customers with behavioral data, market
segmentation, the role of brands in marketing communications, integration of
communications across media, the allocation of marketing communication spending and
measurement of behavioral and financial outcomes. Students conduct an extensive
database marketing project with statistical software.
Branding:
Brand Management: Brand Management addresses the multi-faceted aspects of the
design, creation, launch and management of brands with the purpose of driving
organizational growth through brand performance. Students learn to understand how
supply chains operate and how brands interact with distributors and service delivery
networks. The course emphasizes the development and execution of marketing mix
planning to establish advertising, promotion, pricing and distribution practices.
19Brand Communication: Brand Communication examines the key frameworks that
comprise a successful modern brand identity. Brands should provide a consistent and
superior customer experience. Given consumer expectations, coupled with increasing
competition, brands are under enormous pressure to be authentic and gain the trust of
customers. Students learn how different strategic frameworks are applied in real-world
situations to create, develop and nurture strong brands. The course covers a formal
process for building and evaluating brand communications.
Media:
Media Management: Media Management covers the internal operations of both
traditional print and broadcast media, and digital media organizations. The course
encompasses the creation, distribution, sharing and evaluation of media content in three
broad categories: news, entertainment and advertising. Emphasis is placed on
leadership within media organizations and how media managers develop strategies to
achieve organizational objectives by matching content with audiences. The course also
covers the organizational structure and communications both within media organizations
and between media organizations and external partners such as news providers,
advertising agencies, and media measurement firms.
Communication, Media & Society: Communications, Media and Society covers the
overarching role of media in society. Media has a profound influence on almost every
aspect of society and human life including government, business, health care,
education, recreation, and human relationships. The course evaluates how these
aspects are affected by media with particular emphasis on the dramatic changes
brought about by digital devices and platforms. As media technologies evolve, so too do
all aspects of social life. The course tracks the evolution of media and its social impact,
and explores the future of the ever-changing role of media in society.
Analytics:
Consumer Analytics: Consumer Analytics introduces students to fundamental
statistical theories and methods. The course will cover advanced concepts on probability
theory, hypothesis testing, multiple regression and cluster analysis. Students will gain
hands-on experience conducting analysis of large datasets through a variety of analytic
techniques. The course provides a foundation for students who wish to take more
advanced courses on marketing analytics.
Digital Media Technology: Digital, Media Technology addresses ways to successfully
design, develop and execute effective integrated digital and social marketing programs.
The course uses a business planning model which allows students to build, and execute
digital marketing. Students learn to identify and measure media audiences and use
digital and social analytics to evaluate marketplace opportunities. Students get hands-on
experience with analytic and marketing software. The course also covers the digital
20platforms through which organizations interact with their constituents. Students learn
how the leading platforms (Google, Facebook, Instagram, Twitter, etc.) distribute and
share content and influence the ways audiences engage with content.
Content:
Content Creation: Content Creation provides an introduction to the processes and
methods for developing branded content. This course combines marketing strategy,
media tactics and practical skills to enable strategically effective content creation.
Students learn how content is created, disseminated and consumed by media
audiences and social media participants. Students create a strategy for a brand and
then develop multiple types of content including images, videos, email newsletters, and
written stories, which collectively represent a coherent execution of brand strategy.
Creative Brand Building: Creative Brand Building addresses the central role creative
ideas, based on consumer insights, to form the foundation of brand communications
strategy. Students create, evaluate and apply ideas to position brands in the
marketplace in ways that drive performance. Students participate in creative
development exercises and practice converting insights into ideas that can be executed
across media channels and platforms.
21How to Apply
An executive search campaign is being undertaken by Perrett Laver in parallel with the
public advertisement of the posts. Perrett Laver will support the Jio Institute in the
discharge of its duties, both to assist in the assessment of candidates against the
requirements of the role and to identify the widest possible field of qualified candidates.
To request a confidential conversation about the role, please contact
jio@perrettlaver.com, quoting the relevant reference number in your correspondence.
Completed applications should be uploaded to our website at
https://candidates.perrettlaver.com/vacancies/ quoting the relevant reference number.
Reference numbers are as follows:
• Academic Lead (Provost Equivalent) – 4704
• Director of Research Centre – 4708
• Chief Human Resources Officer – 4705
• Director of Branding and Communications – 4707
• Director of Student Life – 4706
• Professor & Programme Chair, AI & Data Science – 4709
• Professor & Programme Chair, Digital Media & Marketing Communication –
4710
• Faculty hires in AI & Data Science (Assistant/Associate/Full Professor) – 4709
• Faculty hires in Digital Media & Marketing Communication
(Assistant/Associate/Full Professor) – 4710
Applications should consist of a covering letter, a full curriculum vitae, and names and
contact details of three referees.
The closing date for applications is Sunday 9th August 2020.
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