IT'S WHAT'S BEEN MISSING - EXHIBITOR PROSPECTUS - The Inspired Home Show
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
IT’S
WHAT’S
BEEN
MISSING
EXHIBITOR
PROSPECTUS
MARCH 5-8, 2022
McCormick Place | Chicago, USA
TheInspiredHomeShow.com
1
Our industry As consumers shifted spending toward making living spaces
amenable to extended working and learning from home, demand
helped homes for thoughtfully designed products soared. Designers, manufacturers,
and retailers snapped into action. The result? Two extraordinary
thrive years of growth for the home + housewares industry.
through
REMEMBER Consumers are starting to explore again.
DISCOVERY?
crisis. But as this crisis abates, Americans are eager to get out into the
world and engage in on-premise dining, domestic travel, and
live entertainment. This means that consumers will shift some
spending toward in-person activities.
63 %
of
TAKE A
VACATION
For the past few years our experiences
54%
adults
are SOCIALIZE IN
excited PUBLIC SPACES
have been limited to endless scrolling and constant to
dreaming for when we could get out into the world
again. And that time? It’s now.
50% EAT OUT AT
RESTAURANTS
Source: Morning Consult Public Opinion Polling, Poll Conducted March 18-21, 2021
Much has changed since we were last together. Our industry is ready to explore, too.
During the past two years, the International Housewares Association
But there is so much to look forward to. While our virtual has produced some stellar virtual events that connected manufacturers
events kept the home + housewares industry engaged, with buyers, explored key trends, and provided thoughtful guidance
from home + housewares leaders. We plan to take the best of these
we know our members long for what’s live. ideas and keep producing fantastic virtual content all year long.
But it’s time to go beyond the breakout room and meet in person, again.
Retailers are eager to restore inspiration through Exploration is a sensory experience. Buyers want to get up close with
your products and see beyond what a screen can offer. They want to
exploring new products and renewing supplier feel the weight and balance of a carving knife, see light shimmer through
a specialty shade, and hear the satisfying click of a storage container.
connections. And that happens through enlivening
conversation with industry leaders, global manufacturers, And we’re ready to meet in person.
and creative thinkers. In a recent survey, 85% of respondents say in-person events are
It’s clear— irreplaceable as a way to drive networking, buying, partnership,
and innovation.
Read on to learn why The Inspired Home Show® 2022 buyers want to
is the ultimate place to engage and delight top
decision-makers from all across the industry.
explore, and you’ll
be there to guide
78%
of attendees expect to
return to face-to-face events
94%
of attendees plan to return
them during The in the fall of 2021 by winter 2021
Inspired Home Source: PR Newswire,
Freeman Research Survey,
Show 2022.
March 2, 2021
Just imagine what that number will be
next March during The Inspired Home Show 2022.
2 3
REMEMBER At The Inspired Home Show,
CONNEC
you can connect with high-level attendees you won’t find anywhere else:
U.S. INT’L
83% 44% AMBIENTE Yes, The Inspired
TION?
Home Show is a
69% 89%
large event, but our
ATLANTA GIFT SHOW qualified attendees
73% 83%
spend significant time
LAS VEGAS GIFT SHOW on the floor meeting
81% 86% NEVER NEW YORK NOW
exhibitors like you:
GO TO
U.S. ATTENDEES SPEND:
An amazing aspect of an event like The Inspired Home Show 83% 86% NY TABLETOP
15.5 2.5
70% 78%
is that an attendee can find surprises in every aisle and amazing
CES HOURS DAYS
conversations at any booth. These small serendipities often lead to
business success and lasting industry relationships.
85% 93%
INT’L ATTENDEES SPEND:
DALLAS GIFT SHOW
That’s why The Inspired Home Show attracts such a powerful audience
18.2 3.2
96% 83%
of elite buyers. Because these attendees know that this event showcases
the entire home + housewares industry, across all verticals and levels. IFA BERLIN HOURS DAYS
That’s in addition to scheduled meetings and educational sessions. Our attendees truly make the
87
The Inspired Home Show
attracts exactly the kind % PURCHASE
DECISION MAKERS*
CMO, SVP, VP, Director,
most of their time at The Inspired Home Show—and that’s a massive benefit for exhibitors like you.
GMM, DMM
of verified, influential The Inspired Home Show attracts 99% of the top retailers in 13 channels –
13% PURCHASE and thousands of independent specialty stores from across the U.S.*
attendees you’re looking INFUENCERS* Catalog/Internet Fleet Farm Home + Hardware Value
to connect with:
Assistant Buyer, Amazon Hobby Lobby Ace Hardware 99 Cents Only
Merchandise Manager, Cinmar Frontgate Ikea Do It Best Big Lots
Store Planner Groupon Goods JC Penney Gordons Ace Dollar General
Hammacher Schlemmer Kohl’s Home Depot Dollar Tree
AND our attendees
Harriet Carter Macy’s Lowes HomeGoods
King Arthur Flour Company Meijer Menards Ross Stores
LTD Commodities Michaels True Value TJX
77 %
Overstock Nebraska Furniture Mart Tuesday Morning
OF U.S. Independent Specialty
are incredibly loyal,
Pampered Chef Nordstrom
Buying Groups Thousands of Independents
RETAILERS Princess House QVC
Both major independent including ...
ATTEND Publishers Clearing House Sam’s Club
returning year over year
specialty buying groups Cook’s Warehouse
The Grommet Sears
EVERY YEAR* Vermont Country Store Sur La Table
are present: (ATLANTA, GA)
62
– Gourmet Catalog Cook’s World
to look for the best %
Wayfair Target (ROCHESTER, NY)
OF INTERNATIONAL Zulily The Container Store
– HTI
Fante’s
RETAILERS Walmart Supermarket + Drug (PHILADELPHIA, PA)
products across the home
Department/Specialty +
ATTEND Multi Stores
Williams Sonoma Ahold USA In The Kitchen
(PITTSBURGH, PA)
EVERY YEAR* Bealls Design Stores
Albertsons/Safeway
+ housewares industry: Aldi Kitchen Collage
Bed Bath & Beyond Denver Art Museum (DES MOINES, IA)
Bartell Drug
Belk Milwaukee Art Museum Kitchen Kaboodle
Bashas Markets (PORTLAND, OR)
Best Buy Museum of Contemporary
CVS
BJ’s Wholesale Club Art, Chicago Kitchen Kapers
H-E-B (CHERRY HILL, NJ)
Blains Supply (Farm & Fleet) Museum of Science
Hy-Vee Kitchen Window
Bloomingdales and Industry
Kroger (MINNEAPOLIS, MN)
Burlington National Building Museum
Publix Leon & Lulu
Cost Plus World Market NY MOMA (CLAUSEN, MI)
Rite Aid
Costco SF MOMA Marcel’s Culinary Experience
Walgreens
* Source: The Inspired Home Show registration data, 2019; Crate & Barrel (GLEN ELLYN, IL)
IHA Post-Event Retailer Survey, 2019 Wegmans
Dillard’s
Whole Foods
4 5
* Source: The Inspired Home Show registration data
2019
Exhibitors report real EXHIBITOR SUCCESS: By the
results that translate into industry—
immediate sales success,
increased media attention,
88% Generated new leads for the
industry
and long-term business
development. 76% Plan to return for the
next Show
The Inspired Home Show enjoys a sterling
reputation throughout the home + housewares
world because it is among the only events
67
designed by insiders specifically to meet the
% Gained new business within
3 months of the Show
needs of buyers across the globe.
We are grateful to these professionals who share
their insights and knowledge to shape The Inspired
RATED AS PRIMARY OBJECTIVES BY EXHIBITORS
57%
Home Show into the premier destination for the
Wrote orders on the entire home + housewares industry.
Show floor
93
Retail Advisory Council
% LEAD
Taren Bachmann, Target
Sheri Best, H-E-B
Tom Hayes, HomeGoods
GENERATION
Paige Kelly, Wayfair
ACHIEVED Sunipa Kreuzer, Crate & Barrel
Robert LeBrun, Big Lots Stores, Inc.
Eva Lorenz, Amazon.com
Alex Ogof, Bed Bath & Beyond
Mark Russell, Dollar Tree Stores
Russell Winters, Walmart Stores, Inc.
Specialty Retail Advisory Council
Michele Catalfo-Crowley, Wegmans
82
Mary Liz Curtin, Leon & Lulu
% MEDIA
Jill Foucre, Marcel’s Culinary Experience
Michael Higdon, National Building Museum
Doug Huemoeller, Kitchen Window
Janis Johnson, Gourmet Catalog & Buying Group
ACHIEVED EXPOSURE Bob Kratchman, Kitchen Kapers
KC Lapiana, In The Kitchen
Chris Wiedemer, Cook’s World
Global Retail Advisory Council
Maximo Bach, MercadoLibre, Argentina
Michelle Dickinson, Burton McCall, UK
Sandra Dobbins, Master Distributors, Australia
James Ge, Euroidea Corporation, China
80
Leonella Gomez, Kado, El Salvador
% WRITING
David Nourse, Koola World, South Africa
James Karani, Yuwa, Japan
ORDERS
Jackson Liang, Genesis, China
Jonathan Lim, Katrin BJ, Malaysia
ACHIEVED Meir Maryena, Tendencias y Conceptos, Mexico
Liz Oldfield, Milly’s, New Zealand
Ben Phillips, Divertimenti, UK
Chris Shipton, Jascor Housewares Inc.
Pavel Stanek, Potten & Pannen, Czech Republic
Susan San Miguel, Gourdo’s, Philippines
Helen Widjaja, PT ACE Hardware, Indonesia
* Source: IHA Post-Show Exhibitor Survey 2019
6 7
REMEMBER THE SPOT MARCH 3-4, 2022
•
LIGHT?
CO-LOCATED EVENT CHICAGO, IL
Make lasting relationships with social-media
superstars during this exclusive event—co-located
with The Inspired Home Show.
During this conference, home + housewares
brands can build relationships with content
creators and influencers, from focused food
450+
VETTED
WITH A
COLLECTIVE
CONSUMER
3 M+
SOCIAL MEDIA,
The Inspired Home Show offers you a wealth of introductions REACH OF
to consumers through exposure to media and powerful influencers,
bloggers to social-media lifestyle mavens. INFLUENCERS WEBSITES + MORE
from niche trade publications to global mass media.
Just a few of the notable names expected to attend:*
SABRINA SOTO MICHELLE TAM
Host of HGTV’s The High/Low Webby Award-winning
More than 375 consumer and trade-media Project, featured designer on
HGTV’d, and interior designer,
blogger, NY Times best-selling
author, and app developer
outlets attend. Here’s just a small sample: consultant and entrepreneur. from Nom Nom Paleo.
All Recipes Magazine Gluten Free + More The Kitchn/Apartment Therapy
TESSA ARIAS CHUNGAH RHEE
America’s Test Kitchen Good Housekeeping O—The Oprah Magazine Food writer and cookbook Food blogger and cookbook
author of noted baking author specializing in trend-driven
Better Homes & Gardens Good Morning America QVC
website Handle the Heat. cuisine at Damn Delicious.
CBS – The Talk Hearst Food Group Rachel Ray Every Day
CNET Good Housekeeping Real Simple
SUSIE BULLOCH JUSTINA BLAKELY
Consumer Reports Woman’s Day Taste of Home Food writer and world Design writer, product designer,
Cook’s Illustrated Dr. Oz Traditional Home record-holder, focusing on and proprietor of the nature-
grill-and smoker-recipes and color-centric online store
Country Living Redbook Tribune Content Agency at Hey Grill, Hey. Jungalow.
Domino HGTV.com Techlicious.com
Eating Well Magazine HGTV Magazine Universal Uclick The Tastemaker Conference features a wide array of creative sponsorship
opportunities, such as farm-to-table dinners, curated beverage table, and wi-fi
Engaged! Magazine House Beautiful Voice of America placement. Please reach out to your International Housewares Association
Food Network Magazine HouseSmarts TV Wirecutter / New York Times representative for an up-to-date list of influencer-connection opportunities.
*As of May 2021
8 9
REMEMBER BOOTH INFORMATION
OPPORTUNITY?
For the past few years, businesses, brands, and buyers have
& RATES
IHA NON-
$$$
DISCOUNTS
MEMBERS MEMBERS AVAILABLE
missed out on face-to-face opportunities to explore, discuss, From now
EARLY BIRD RATE: EARLY BIRD RATE: until July 2,
and enliven the home + housewares industry. So this March Industry Service $20.50/SQ FT $29.50/SQ FT 2021, enjoy
when we can all get together again, we’re going all in. Provider STANDARD RATE: STANDARD RATE: early-bird
pricing
Resources $21.00/SQ FT $30.00/SQ FT
on your
The Inspired Home Show + 6 Distinct Expos & Exhibits Unlock valuable industry
CORNER FEES: CORNER FEES: exhibition
$450/CORNER $450/CORNER space.
partnerships that can help grow
DISCOVER | design — Find unique, trend-setting items sure to catch the eye of well-heeled your business, enhance your
consumers who value high-style signature pieces from established and new designers. customer relationships, and PLUS, save
Plus, select from stylish storage and organization tools. maintain profitable operations. STANDARD BOOTHS: extra on
10'w x 10'd (100 sq ft) / 3m x 3x (9 sq m) discounted
Clean + Contain — Help consumers put organization and storage on full display throughout During the Show, take this + Includes raw square footage only.
booth
the home with products that are aesthetically pleasing and ultra functional. opportunity to engage with service + Booth structures and services are not included in the cost.
providers in these key areas:
packages
+ Exhibitors must make their own booth arrangement,
Dine + Décor — As consumers gather with friends and family again, they’re investing in those including back wall, carpeting and furnishings. from
grace notes needed to welcome folks back to the table. This expo features cookware, serving Marketing & Communications + The use of pipe and drape is prohibited. Freeman.
pieces, and accent pieces that make a get-together into a celebration. + Content creation
+ E-commerce solutions
Wired + Well — Find those tech-forward products that offer consumers connectivity, + Direct to consumer
+ Online marketplaces
Secure your space today at
information, feedback, and control. From cleaning tools to personal care, home electronics
to kitchen appliances, here’s where you’ll discover smart goods worth paying more for. + Social/influencer marketing TheInspiredHomeShow.com/Exhibit.
+ Website development
International Sourcing — Develop relationships with 500+ exhibitors offering value-driven
products from China and Taiwan, plus find goods from around the globe in country-centric Supply-Chain Challenges
+ Freight and shipping
Global Design Points pavilions.
+ Inventory management/logistics Become a member and save
Hall of Global Innovation — Transform your retail environment through technology such + Intellectual property 30% on booth space—plus enjoy
+ Legal advice
as interactive displays, augmented reality, and experiential in-store activities designed to engage
consumers. Be prepared to be dazzled—and inspired. + Materials strategy and advice
year-round benefits
+ Product design
Company Annual Annual
Housewares Sales Membership Dues
Industry Data and Reports
+ Consumer trends $10 million or Less $1,000
+ Forecasting
More than $10 million $2,000
+ Product information
management solutions
Learn more about becoming an IHA Member
at Housewares.org/Members
10 11
Show EXHIBIT WITH
Sponsorship CONFIDENCE
Opportunities At The Inspired Home Show, you can
feel safe and be successful, too. We are
PRE-SHOW OPPORTUNITIES working closely with our host, McCormick
Choose from exciting opportunities through Place, to adhere to industry-leading
online advertising placements, email protocols that center on the health and
communications, newsletters, and more. safety of our attendees and exhibitors.
Our science-driven approach is shaped
SHOW FLOOR OPPORTUNITIES by guidance from the Centers for Disease
Connect with actively engaged attendees Control, the City of Chicago, and other
by showcasing your brand on high-visibility pertinent organizations.
materials and in strategic gathering spots.
McCormick Place also holds a GBAC STAR™
EDUCATIONAL OPPORTUNITIES accreditation from the Global BioRisk
Make meaningful connections with Advisory Council, which outlines
home + housewares leaders by sponsoring a comprehensive system of
these in-depth learning sessions. cleaning, disinfection, and
infectious-disease prevention.
NETWORKING OPPORTUNITIES We are actively monitoring these
Attendees will be flocking to in-person
evolving conditions and will customize
events outside the Show floor, such as parties
our plans to ensure a safe and healthy
and city tours.
business environment.
Learn more at For information on our health and safety
TheInspiredHomeShow.com/Exhibit plan, please visit TheInspiredHomeShow.
com/Covid-19-updates.
BE PART OF 2022:
A SHOW LIKE NO OTHER
12 13
MORE THAN THE SHOW—
REACH BUYERS REMEMBER
ALL YEAR LONG
By participating in The Inspired Home Show, your company is beginning a relationship
with buyers across the globe that can grow throughout the year. Learn about the many opportunities
that home + housewares brands like yours can use to build connections.
COMMUNITY?
It’s time to come together with your
industry peers and enjoy year-round
exclusive benefits through membership in the
International Housewares Association.
Your participation in The Inspired
Home Show includes a year-round
listing in Connect 365, IHA’s digital EXECUTIVE NETWORKING
marketplace. Showcase your brands, Enjoy learning opportunities and conferences aimed at
products, and company contacts key decision-makers, centered around topics chosen by
through layered, in-depth postings members, featuring professional facilitation.
that feature catalogs and videos,
perfect for engaging online buyers.
In fact, customers can use Connect 365 BUSINESS RESOURCES
to buy directly from your company. Gain real market advantages through networking opportunities
with sales representatives, negotiated freight and logistics rates,
discounts on booth space at The Inspired Home Show, and more.
GLOBAL BUSINESS DEVELOPMENT
Delve into a world of opportunities by exploring international trade
issues and markets, developing global partnerships, and refining
your global knowledge, connections, and business strategy.
Now you can tap into a powerful online
B2B buying platform with more than 290,000
CONSUMER ENGAGEMENT
Connect directly with end users via our stylish lifestyle website
registered retailers. Powered by Brandwise, featuring custom content and curated product collections.
this e-commerce market is exclusive to IHA
members and retail buyers. Just sign up and
set up your online storefront and get ready ONGOING INDUSTRY LEARNING
to see your sales take off. Stay in touch with the ever-changing home + housewares market
with exclusive access to IHA Market Watch, premier research and
year-round virtual events.
14 15
Remember the Show?
IT’S
WHAT’S
BEEN
MISSING
Join us for what promises to be a truly remarkable,
utterly memorable event—The Inspired Home Show 2022.
We’re ready to reconnect as an industry and move
ahead, together.
Learn more about exhibit and sponsorship opportunities,
what we have planned for this year’s Show, and how you
can be a part of it all. MARCH 5-8, 2022
McCormick Place | Chicago, USA
Get started at TheInspiredHomeShow.com/Exhibit. TheInspiredHomeShow.com
© 2021 International Housewares Association. All Rights Reserved.
You can also read
