2021 BRAND PORTFOLIO hdmediakit.com - Hospitality Design
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2021 BRAND PORTFOLIO
hdmediakit.comEDITORIAL ADVISORY BOARD
Relevant. Balanced. Insightful.
Andrew Alford Andrew Alford Creative
These are the words people use to describe Hospitality Design magazine.
David Ashen dash design
Jeffrey Beers Jeffrey Beers International We have been the go-to source for inspiration and the design authority
Malcolm Berg EoA for the hospitality industry for almost 40 years. With our editorial vision
Matthew Berman Workshop/APD and unsurpassed connections, we curate the best of the best in terms of
Mark Boekenheide Las Vegas Sands
original projects, essential products, profiles of leaders and innovators,
Glen Coben Glen & Co.
Meghann Day HBA industry trends, and development spotlights—all with the intention to
Gary Dollens Hyatt influence, educate, and illuminate.
Sara Duffy Stonehill Taylor
Deborah Lloyd Forrest ForrestPerkins
Julie Frank Highgate Hotels
While 2021 will prove challenging for our industry, as we continue to
William Harris AvroKO navigate a new and unprecedented reality with uncertain consequences,
Kemper Hyers Auberge Resorts Collection we believe that Hospitality Design will be more important than ever. We are passionate about
Amy Hulbert Best Western International
this community and are proud to be the magazine that our readers look to for inspiration,
Tom Ito Gensler
Gulla Jónsdóttir Gulla Jónsdóttir Architecture + Design publishing more design projects than all other hospitality publications combined.
Helen Jorgensen Host Hotels & Resorts
Jon Kastl Las Vegas Sands Hospitality Design makes meaningful connections possible by bringing the industry together
Aliya Khan Marriott International
through a variety of thought-leadership and networking events. HD Expo, our annual
Raul Leal Virgin Hotels
Scott Lee SB Architects tradeshow and conference, stands out among the competition as the premier event of its
Jeremy Levitt Parts and Labor kind, with more than 850 exhibitors and some 30 engaging panel discussions that bring the
Tony Machado Starwood Capital pages of the magazine to life.
Lisa McClung INT LLC
Margaret McMahon Wimberly Interiors
Will Meyer Meyer Davis Our robust online platform, weekly and bimonthly newsletters, webinars, podcasts, and
Julia Monk social media channels offer daily news and exclusive editorial content—including exclusive
Alessandro Munge Studio Munge
interviews with industry visionaries, standout projects across the globe, and extensive
Barry Nidiffer Barry Partners
Lionel Ohayon ICRAVE product coverage. It’s coverage of the entire process—from the owners and operators to the
Robert Polacek Rose Bernard Studio architects and designers, collaborators, and manufacturers.
Brian Quinn Domio
Adam Rolston INC Architecture & Design
We are much more than a magazine. We are the ultimate connector to the hospitality
Lauren Rottet Rottet Studio
Lisa Simeone Simeone Deary Design Group design industry—in print, online, and in person—and we are committed to remaining
Kellie Sirna Studio 11 Design the go-to resource for our audience as we navigate in the months to come, because we
Sam Suleman Equinox Hospitality are passionate about this industry, and believe in the power and importance of design
Shawn Sullivan Rockwell Group
Michael Suomi Suomi Design Works
now more than ever.
Roger Thomas The Roger Thomas Collection
Larry Traxler Hilton Worldwide
Stacy Shoemaker Rauen
Audra Tuskes Marriott International
Editor in Chief, Hospitality Design magazine
Joel Villalon BraytonHughes Design Studios
Senior Vice President, Design Group, Emerald
Sabine Vessnow Airbnb
Follow me on Instagram: @StacyRauen
Anne Wilkinson BAMOHOSPITALITY DESIGN
It’s all about choice. It’s never one-size-fits-all. It’s rarely one-size-fits-most. That’s why we strive to deliver lots
of high-visibility options to fit your goals.
40 years. Four decades of insight,
Our hyper-targeted audience of professionals make FF+E decisions every day. Owners, operators, developers,
brands, purchasers, interior designers, architects. They work on hotels, resorts, restaurants, spas, hybrid spaces, trends, networking, connections,
clubs, nightclubs, bars, lounges, cruise ships, wellness facilities, and every other iteration of hospitality. and deep dives into amazing
design, and the people who
make it happen. Our No. 1 goal
PRINT DIGITAL VISIBILITY
ENGAGEMENT is to connect you with them—
Banner ads
Annual Buyer’s Guide (January) Custom e-newsletters and them with you—in ways that
HD Now newsletter
Magazine advertising HD Product Alert newsletter work for your brand. Print media.
Product Marketplace Tabloid Instagram takeovers
(October) Events. Conferences. Meet-ups.
Podcasts
Q&A advertorials Retargeting Roundtables. Digital platforms.
Reach HD’s 60,000 print + digital Sponsored Content
subscribers Webinars Social media. Podcasts. And
ReadEx ad studies that’s just the beginning.
EVENT + MARKET INSIGHT +
CONFERENCE ANALYTICS
SPONSORSHIPS Custom market research
HD Awards
Industry roundtables
HD CitySCENE (8 locations)
HD Elevate Reader surveys (Feb., July, Nov.)
HD Expo + Conference
HD NextGen Forum
HD Platinum Circle Awards Gala
HD Siteseeing
HD Summit
Brand portfolio source information:
2020 reader survey, 2020 publisher’s circulation statement, July 2020 Readex ad
study, Lodging EconometricsMARKET REACH
SUBSCRIBERS BY THE NUMBERS HD READERS ARE ACTIVELY
SOURCING FOR PROJECTS
Designers. Purchasers. Hoteliers.
60,000 92%
Architects. Brand Leaders. From
experienced project leaders
to up-and-coming next gen
PRINT + DIGITAL READERS of readers are in a role
professionals, the HD audience responsible for décor
is making design and décor and design decisions
choices for hospitality’s most
stunning projects. HD ATTRACTS INFLUENTIAL PROJECT
TEAM DECISION-MAKERS WITH PRINT
AND DIGITAL ENGAGEMENT
6% HD LOCKS IN DECISION-MAKERS
10% FROM RISING FIRMS TO LARGE
34% Interior designers CORPORATIONS
15%
PRINT Print and digital readership by firm size
Architects
20% Hotel/resort owners
16%
Restaurants, clubs,
casinos, timeshares, 31%
healthcare, senior living 39%
5%
10% Contractors, builders,
35% developers
14%
18% 15%
DIGITAL Purchasers
16% 25+ employees
16% 5–9 employees
10–24 employees 1–4 employeesAUDIENCE DEMOGRAPHICS
ACTIVE DESIGNERS + ACTIVE PROJECTS = BUSINESS
Grow your business in a
THE NUMBER OF COMPLETED PROJECTS IN THE PAST 24 MONTHS
dominant growth industry.
PRINT 17% 16% 16% Hospitality Design magazine
5-9 PROJECTS 10-24 PROJECTS 25+ PROJECTS connects the professionals
DIGITAL 19% 18% 18% responsible for designing,
“
specifying, and purchasing the
fastest-growing hospitality brands
with the products they want and
We use both formats of Hospitality
Design magazine, digital and print,
in our studio. Pinned tear sheets 70% of readers expect project
activity to increase or
remain steady in 2021
need.
of products adorn our inspiration
walls and we love the ease of
resourcing from the digital format.
40% expect product
”113,247
– Robert Polacek, Cofounder, RoseBernard Studio purchasing to increase
in 2021
According to Lodging Econometrics,
960
projects
and a total of
rooms
Brand portfolio source information:
are anticipated to open in 2021 2020 reader survey, 2020 publisher’s circulation statement, July 2020 Readex ad
study, Lodging EconometricsYOUR BEST INVESTMENT
of readers say Hospitality Design does the best
In the race to win B2B customers 84%
job covering all design aspects for the industry
and attention for your brand, you
have no shortage of choices.
Readers say the tried
When 95% of HD readers rely and true sources for
AND, YES, YOUR ADS WORK.
on us for “good to excellent” product information
editorial coverage, one overall continue to be trade of our audience has specified
idea becomes clear: Reputation publications (74%)
and trade shows
81% products advertised in HD
over the past 12 months
matters.
(67%)
Our readers are...
Implementing a new design, technique, Purchasing, specifying, or recommending
idea, or product an advertised product
Contacting manufacturers or sales
representatives Visiting advertiser websites
Saving editorials or advertisements for
future reference
Visiting hospitalitydesign.com
“ We consider Hospitality Design magazine our
go-to publication to stay on top of the latest
hotel design industry news (and eye candy!).
This information has never been more valuable.
– Larry Traxler, Senior Vice President—Global Design, HiltonHospitality Design features new and innovative products, delves into projects large and small, curates
HD’S EDITORIAL EDGE
trends, identifies emerging concepts and destinations, and sits down with the influential people behind it
all—veterans and up-and-comers, developers, and designers—making us not only the authority, but also the Led by a talented and seasoned
champion for the hospitality design community.
team of editors and contributors
DEPARTMENTS from around the world, Hospitality
Sketchbook Design showcases the best in
Inspiration
Trends
hospitality—as well as those
Places influencing our industry—both in
Interview print and online.
On the Boards
Brand Identity
PRODUCTS
Profile
Products
Trends
Roundups
PROJECTS
Feature
Special Feature
Project Breakdown
Brand portfolio source information:
2020 reader survey, 2020 publisher’s circulation statement, July 2020 Readex ad
study, Lodging Econometrics2021 EDITORIAL CALENDAR MONTH AD CLOSE
MATERIALS
DUE
TOPIC OF THE
MONTH
PRODUCTS
SPECIAL
FEATURES
BONUS DISTRIBUTION
Seating + Tables, Bedding,
January 1/4/21 1/6/21 The Buyer’s Guide Outdoor Furniture, Best of 2020 Hotel Openings
Lighting
State of the Industry:
Made in America,
February/ A big picture view
2/9/21 2/12/21 Wallcovering, Casegoods, Coverings
March of where growth is
Flooring
happening and why
The Wellness + Fabric + Vinyl, Seating,
April 3/12/21 3/17/21 Meaningful Travel ALIS, AAHOA
Wellbeing Issue Art + Accessories
The Hotel Issue: The Flooring, Surfaces, Made
May 4/13/21 4/16/21 Brands and People in America, Upholstered The Hotel Hot List 2021
Influencing the Industry Furniture, Bath
The Lodging Conference,
The People Issue: Best Casegoods, Lighting,
June/July 5/19/21 5/24/21 Global Wellness Summit,
and Brightest in Design Hardware
Neocon
Outdoor Furniture, HD Expo Preview: Get to Know
HD Expo + Conference
The HD Expo Issue: Upholstered Furniture, the Speakers
August 7/13/21 7/16/21 A Celebration of the Technology, Window
Environments for Aging
Industry Coverings, Bath, HD Expo Big Ideas: Looking for
Expo
Preview Innovation Outside the Industry
HD Expo +
All the info you need to
Conference 7/12/21 7/15/21 Product Showcase
know about HD Expo
Show Guide
HD Expo Preview:
The Activations, the Products,
Wallcoverings, Flooring,
September 8/13/21 8/18/21 The HD Awards Issue the People
Lighting, Fabric + Leather
Wave of the Future Honorees
Casegoods, Window
Coverings, Outdoor BDNY, Independent
October 9/14/21 9/17/21 The F+B Issue
Furniture, IIDA/HD Product Lodging Conference
Design Winners
Art, Flooring, Bath,
Product Lighting, Textiles,
Trade fairs: HD Expo highlights;
Marketplace 10/5/21 10/8/21 Seating, Wallcoverings, BDNY
BDNY and ICFF preview
2021 Casegoods, Outdoor
Furniture
Lighting, Wallcovering,
November 10/19/21 10/22/21 The Guest Editor Issue ICFF
Seating, Bath
Upholstered Furniture, HD Elevate Recap
Trendspotting: 10 Trends Fabric + Vinyl,
December 11/15/21 11/18/21
in 2022 Wallcoverings, Flooring, Meet the Platinum Circle
Art + Accessories Honorees
* Readex Ad Study: February/March, May, November issues2021 SIGNATURE DESIGN EVENTS 2021 EVENTS + SPONSORSHIP
OPPORTUNITIES
Nothing is more important than
August 11-13
August 24-25
Resort at Squaw Creek June 16–17
face-to-face events. Hospitality
Mandalay Bay Convention
Lake Tahoe, California
Center, Las Vegas
hdsummit.com
Ace New Orleans Design hosts several events
hdexpo.com hdnextgenforum.com
throughout the year—from
awards programs to thinktanks—
AWARDS EVENTS to bring the hospitality design
community together for
networking, education, thought
leadership, and celebration. It’s
September 21
an unparalleled mix of industry
November 12
Cipriani South Street
hospitalitydesignawards.com
Cipriani 25 Broadway insight and relationship building
New York
hdplatinumcircle.com opportunities.
REGIONAL EVENTS
HD
Atlanta .................. April 29 Miami .................. September 14
SiteSeeing
Washington, DC .... May 20 New York ............. October 7 September 23
Chicago ............... June 3 San Francisco ....... October 27 New York
Brand portfolio source information:
Los Angeles .......... July 28 Dallas .................. December 9 2020 reader survey, 2020 publisher’s circulation statement, July 2020 Readex ad
study, Lodging EconometricsA POWERFUL DIGITAL PRESENCE
WEBSITE DIGITAL EDITION HD NOW +
“
HOSPITALITYDESIGN.COM FIVE ON FRIDAY
NEWSLETTERS
The magazine showcases
more than just beautiful
installations and new
products, each article gives
our designers an idea of
who are the designers. The
journey to bring each project
and product into reality is
106,000+
incredibly inspirational for our monthly pageviews
team. While printed media 28,700+ 128,000+ 24,500+
continues to be a great tool for unique monthly visitors monthly pageviews opt-in subscribers
in-person design workshop, 65% 34,100+ 37%
we find the digital formats of monthly sessions are new users opt-in subscribers open rate
extremely helpful when it
comes to efficiently sourcing
resources. HD 22,529+
opt-in subscribers
PRODUCT ALERT
– Meghann Day, Partner, HBA
”
NEWSLETTER 32%
open rate
po
PODCASTS 53,945 po
LIST RENTALS 32,000+
unique downloads opt-in subscribersCUSTOM SOLUTIONS TO INCREASE BRAND VISIBILITY AND
DEVELOP NEW SALES PROSPECTS
instagram
@hospitalitydesign
86,100 FOLLOWERS
CUSTOM 50,000+ (AND GROWING!)
opt-in subscribers
E-NEWSLETTER
20%
Twitter
This is an exclusive way to
promote your products and open rate
services, and also educate
and inspire HD’s influential 1,280+ @hdmag
audience. unique click-throughs
18,700 FOLLOWERS
po your brand as an in-
Generate qualified leads and position
dustry leader with HD’s monthly live webcasts that feature 917
WEBINARS industry innovators and creatives. Or create the topic and
panelists, or present your CEU, and let us handle the rest.
attendees register for each webinar
linkedin
company/Hospitality-Design
18,383 FOLLOWERS
SOCIAL
Tap into our very active and loyal following
facebook
STEP HD PARTNER INSTAGRAM @HospitalityDesignMagazine
SPOTLIGHT TAKEOVERS 7,961 LIKES
In our STEP program, we
design, build, and launch
pinterest
a social media campaign Get your newest product or Show visually stunning images
through our own Facebook innovation in front of our loyal of your latest and greatest
Ads Manager, to increase and active audience through projects and products with
awareness of your products a custom video with HD’s our network—expanding both
and engagement with the HD products editor. marketing reach and initial @hospdesignmag
investment.
audience. 49,400 MONTHLY VIEWS
Brand portfolio source information:
2020 reader survey, 2020 publisher’s circulation statement, July 2020 Readex ad
study, Lodging EconometricsSHOW PLANNING = GREATER ROI
HD’s signature event, HD Expo, inspires and connects hospitality professionals through the
industry’s largest showcase of products, services, and innovative ideas.
• 84% of attendees are responsible for design decisions
• Top-attending companies bring up to 60 decision-makers each
• On average, annually, each attendee plans to source/buy/specify $3.2 million in
products and services from HD Expo exhibiting companies
AUGUST 24–25, 2021 • Exhibitors advertising in Hospitality Design increased visibility and boosted their expo
leads by 103% YOY
MANDALAY BAY • Pre-show eBlasts are sent to registered attendees
CONVENTION CENTER
LAS VEGAS PRINT AND DIGITAL
HD EXPO SHOW ISSUE
#HDEXPO Hospitality Design magazine’s official August show issue is read by an expanded audience of
60,000 readers just before the show. Bonus distribution of 5,000 print copies are distributed
on the show floor and the digital edition is shared with association partners and media contacts
for maximum visibility. Plus, drive more traffic to your show by advertising in the pre-show
June/July issue.
Ad close: 7/13
Materials due: 7/16
HD EXPO SHOW GUIDE ATTENDEE EBLASTS
The Show Guide becomes a one- Connect with registered
VISIT OUR VIRTUAL HD EXPO BOOTH
WIN PRIZES IN OUR FREE TO PLAY CASINO
stopshop for all the buyers at HD attendees before the show and
Expo + Conference. Not only are personally invite them to your
5,000 copies printed at the show, booth. We can send an email
but we also host the guide on the We're sorry that HD Expo + Conference has been cancelled this year due to
Covid-19 so we've done the next best thing and built a virtual Sandler
on your behalf or mail your
mobile app, and the app provides piece through an approved
booth where you can view all out new models PLUS we're giving away $1000
in prizes in out free to play roulette. There are also chances to win a hand
stitched Italian leather shopping bag when you play our "find the Elvis" game.
So just sit back in your armchair and let the show begin.
direct links to your page. Stand third-party mail house.
out and drive traffic by utilizing Blast dates are exclusive
this marketing tool. Plus, new last and include 2019 verified
CLICK HERE TO VISIT NOW
Due to all the 3D features of our virtual booth it can take quite a few seconds
year, feature your products in the attendees as well as 2020 pre-
to load depending on your wifi speed so please be patient with us.
It's worth the wait!
To contact your local rep please CLICK HERE
Product Showcase section. sandlerseating.com
registered attendees.
Ad close: 7/12
Materials due: 7/15“
ON THE SHOW FLOOR
I can honestly say that not a
year has gone by since we
began SDDG in 2002 that I
have not attended or had our
team attend HD Expo. I feel it
is extremely important to leave
HD PARK HD LIVE BOOTH VIDEO
the comforts of your desk, take
We recreate the magic of outdoor tented camps and glamping Expand brand visibility year-round with an interview
resorts with a space to connect with colleagues, listen to a and booth tour conducted by HD editors. a break from the virtual world,
fireside chat or CEU-accredited session, grab a bite from food and personally engage with
trucks, or play corn hole in the indoor camp.
the abundance of exciting new
products, hear directly from
vendors and manufacturers
about unique qualities of their
goods and connect with like-
minded creatives. It is a great
way to be inspired and come
back to your projects with a
SOCIAL HUB DESIGNWELL PAVILION new perspective.
Showcase your products in a high-traffic area of the show floor. Curated in partnership with industry associations, the
Designed by 21c Museum Hotels, the space features short talks pavilion offers sessions that delve into the innovations – Lisa Simeone, Owner, Simeone Deary
throughout the day and hosts a bar during the opening reception. driving the growth of the $4.2 trillion wellness industry. Design Group
Top exhibiting advertisers have the opportunity to participate in iWin, an onsite promotion drawing
attendees to your booth for a highly coveted prize: an Apple Watch. Prize drawings happen every
half-hour on the show floor. Prize drawings happen every half hour in designated booths.
For exhibitor space booking information, visit hdexpo.com
Brand portfolio source information:
”
2020 reader survey, 2020 publisher’s circulation statement, July 2020 Readex ad
study, Lodging EconometricsOUR TEAM
SALES MANAGEMENT PRODUCTION LILIANA CONNOLLY
M–R
PAUL BIENKOWSKI JONATHAN MARSLAND 781.492.1509
Publisher, Hospitality Design magazine, Creative Director liliana.connolly@emeraldx.com
and Key Accounts HD and BD jmarsland@hospitalitydesign.com
860.655.3134 KARI NYLUND
paul.bienkowski@emeraldx.com GRACE CASEY S–Z, China
Production Manager 770-291-5513
KEELI SCHMIDT grace.casey@emeraldx.com kari.nylund@emeraldx.com
Show Sales Manager and
Key Accounts HD and BD GERRY KREGER
770.291.5433
CONFERENCE Key Accounts HD and BD
keeli.schmidt@emeraldx.com RACHEL LONG 323.999.0991
Vice President, Content gerry.kreger@emeraldx.com
MELANI BEATTIE rachel.long@emeraldx.com
Key Accounts HD and BD and SALES SUPPORT
Associate Publisher, Boutique Design KARA KOBRZYCKI
312.218.5691 Conference Director PAULINA GLOZMAN
melani.beattie@emeraldx.com kara.kobrzycki@emeraldx.com Customer Success and Events Manager
718-360-7611
EDITORIAL LAURA CASKEY paulina.glozman@emeraldx.com
Senior Conference Manager
STACY SHOEMAKER RAUEN laura.caskey@emeraldx.com NEIL HOCHMAN
Editor in chief, Hospitality Design Business Development Manager
magazine 917-434-5663
sshoemaker@hospitalitydesign.com
MARKETING neil.hochman@emeraldx.com
JENNIFER YARBER
ALISSA PONCHIONE Marketing Director NICOLE PANZECA
Executive Editor jennifer.yarber@emeraldx.com Customer Success Manager
aponchione@hospitalitydesign.com 513-416-7533
JACKSON SCHULTZ nicole.panzeca@emeraldx.com
KATIE KERVIN Marketing Specialist
Senior Managing Editor jackson.schultz@emeraldx.com BRAND + SHOW
kkervin@hospitalitydesign.com
MANAGEMENT
MATT DOUGHERTY
SHOW + MEDIA
GANNON BROUSSEAU
Associate Editor ACCOUNT EXECUTIVES Executive Vice President
mdougherty@hospitalitydesign.com
JANA ROESCH
WILL SPEROS #, A–D STACY SHOEMAKER RAUEN
Associate Editor 770.291.5604 Senior Vice President, Design Group
hospitalitydesign.com wsperos@hospitalitydesign.com jana.roesch@emeraldx.com
KEVIN GAFFNEY
hdmediakit.com CAITLIN ST JOHN LINDSEY JUDY Vice President and Group Show Director
Digital Editor E–L kevin.gaffney@emeraldx.com
hdexpo.com cstjohn@hospitalitydesign.com 770.291.5404
lindsey.judy@emeraldx.comYou can also read
