IOT PARA AGRO: BAIXO CUSTO, ALTA COBERTURA E BAIXO CONSUMO DE BATERIA" - CUIABÁ - 24 DE MAIO DE 2018
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IoT para Agro: baixo custo, alta cobertura e baixo consumo de bateria” Cuiabá - 24 de Maio de 2018 Eduardo Iha – WND – Diretor de Negócios
IoT no Mundo
Conectar o Agro - Cenário Brasileiro de IoT no Agro
Fonte: https://www.bndes.gov.br/wps/portal/site/home/conhecimento/pesquisaedados/estudos/estudo-
internet-das-coisas-iot/estudo-internet-das-coisas-um-plano-de-acao-para-o-brasil
Verticais para IoT
Como conectar tudo
isso?
Fonte: http://digital.agrishow.com.br/veja-quais-sao-os-principais-conceitos-ligados-a-agricultura-de-
precisao/
Mas é isto que
precisamos para
IoT?
Fonte: https://www.gettyimages.com/detail/video/interior-shots-of-panasonic-smartviera-4k-ultra-hd-tvs-on-news-footage/180678525
Quais as alternativas para
conectar os objetos?
Fonte: https://pixabay.com/pt/users/Free-Photos-242387/
Nem tudo precisa de banda larga…
Multimídia e Voz
?%
Potencial
IoT
Pequenas
mensagens
100% ?%
E as redes atuais não foram criadas para IoT
3G
4G
Cobertura Ampla (Wide Area) Conectividade Local Conectividade Local
Altas taxas de transferência Altas taxas de transferência Baixas taxas de transferência
Alto consumo de bateria Alto consumo de bateria Baixo consumo de bateria
Alto custo Baixo custo Baixo custo
Necessidade de SIM card Necessidade de pareamento Necessidade pareamento
LPWA surge como uma rede complementar
• Grande Cobertura
• Baixo Consumo de energia
• Baixo Custo de dispositivo / conectividade
• Normalmente em Frequência não licenciada
9
Sigfox: uma única rede presente em 45 países Plano de cobrir 60 países até 2018 1 operadora por país
• Criada em 2010, na França, + 20 patentes • Recebeu $309.7M de aporte de 22 Investidores
Como Funciona Sigfox
A proposta de valor Sigfox
A proposta Sigfox
Sigfox“PROUD TO BE THE
é um arcabouço paraDUMB PIPE”
uma Aplicação
IOT
Ponto de
Acesso
Sigfox 1
IOT
SIGFOX Backend
Cloud Computing Conexão
Ponto de Segura
Acesso
Sigfox 2
Ponto de
Acesso
Sigfox
3
Dispositivos de Aplicação Construida
Parceiros pelo ParceiroPreço dos modens Módulos NB-Iot foram lançados a $15 e
se espera alcancem $5.00 com o tempo
Módulos Sigfox hoje já custam $2.60 e
devem chegar a $1.00 com o tempo.
Wisol Modem Innocomm
Modem
Source: www.huawei.com/minisite/iot/img/nb_iot_whitepaper_en.pdf
15Preço da conectividade
Estrutura de preços simples:
Única para todos os canais
2 dimensões:
Número de dispositivos Número de
Mensagens
Número de mensagens
por dia
Preços estruturados em Planos:
Plano Mensagens Mensagens
Upload Download Número de Dispositivos
Platinum 140 4
Gold 100 2
Silver 50 1
One 2 0Baixo consumo de energia
Baseado no Modem WISOL
140
Vida com 2 pilhas AA
(1800mAh)
Calculado para o modo
Número de
“FCC/ANATEL”
Mensagens
por dia
Considera apenas a energia
usada na comunicação
2
2 5 11
Tempo de vida
(anos)O modelo de negócio Sigfox/ WND
18WND: a operadora Sigfox na América Latina e Reino Unido
120
milhões de
pessoas
atendidas 100%
capitais de
estados
cobertas
Presente em
70% das
capitais com
Presente em mais de 200
10 países mil habitantes
(14 até final
de 2018)
19RIO DE JANEIRO
20
CONFIDENTIA21 CONFIDENTIA
O tripé fundamental do LPWAN + Modelo de Negócio = Sigfox
Baixo Custo
MODELO
DE NEGÓCIO
LPWAN
Alta Cobertura Baixo consumo
de EnergiaO IoT pelo olhar da Sigfox
1
OPER.
100
SIGFOX
PARCEIROS/ Operadoras, Integradores, Fabricantes,
10.000 Provedores de Soluções e Servicos
CANAIS
Pessoas, Cidades, Fazendas,
100.000 CLIENTES Hospitais,
Indústria, Varejo, , etc.
> 1.000.000.000 OBJETOS
23Rede IoT Pública
SIMPLES:
•“ONE STOP SHOP”
• ”UTILITY”: MESMO PREÇO E CONDIÇÕES PARA
TODOS
• ACUMULAÇAO GLOBAL DE DVOLUME PARA
DESCONTOS)E
•OFERTAS DE PRATELEIRA
DESCOMPLICADO: FLEXÍVEL:
•ROAMING TRANSPARENTE •FATURA LOCAL OU GLOBAL
•ROAMNG SEM CUSTO ADICIONAL •SUPORTE LOCAL OU GLOBAL
•OPÇÕES DE SERVIÇOS PREMIUMO MODELO SIGFOX É SIMPLES E ÚNICO EM TODO O MUNDO
PREÇOS E CONDIÇÕES
PADRÃO EM TODOS OS PAÍSES
1. Assinatura por conexão
PARCEIROS
2. Taxa de ativação & CANAIS
3. Preço e desconto por volume
4. Desconto por tempo de
contrato
25Para escalar Projetos: Plataforma Cloud Global
26Para controlar o negócio: Sigfox Connect
SIGFOX CONNECT
• COTAÇÕES
• COMPRA
• TABELA DE PREÇO MUNDIAL
• SERVIÇOS PREMIUM
CONFIDENTIAPara controlar o objeto: Sigfox Backend
SIGFOX BACKEND
• COBERTURA
• ATIVAÇÃO DOS DISPOSITIVOS
• STATUS DOS DISPOSITIVOS
• DOCUMENTAÇÃO API’S
CONFIDENTIAA ESTRUTURA DA TABELA DE PREÇO É ÚNICA EM TODO O
GLOBO
Maximum frames per ≥10 000 ≥25 000 ≥50 000 ≥100 000 ≥250 000 ≥ 500 000 ≥ 750 000
Subscription level ≥1000 and
activated objects per < 1.000
< 10 000
and and and and and and and
≥ 1 000 000
< 25 000 < 50 000 < 100 000 < 250 000 < 500 000 < 750 000 < 1 000 000
day
Uplink Downlink Prices are per annum & per object excluding VAT
Subscription level 140 4 €7,00 €6,93 €6,84 €6,62 €5,90 €4,85 €4,28 €4,20 €4,11 €4,03
"Platinum"
Subscription level 100 2 €5,50 €5,32 €5,01 €4,62 €3,60 €2,49 €1,98 €1,90 €1,84 €1,79
"Gold"
Subscription level 50 1 €4,50 €4,25 €3,81 €3,34 €2,21 €1,23 €0,87 €0,83 €0,79 €0,75
"Silver"
Subscription level 2 0 €3,00 €2,85 €2,58 €2,30 €1,58 €0,94 €0,68 €0,65 €0,62 €0,59
"One"Quais as alternativas para
conectar os objetos?
Fonte: https://pixabay.com/pt/users/Free-Photos-242387/18/02/2018 Jornal Impresso e Portal
CONFIDENTIAL AND
Smart AGRO
AGRICULTURE ECOSYSTEM
AGRICULTURE Solutions
PoC
Digital Rain Gauge
by Agrosmart (BR)
Challenge
The rainfall information is used to plan important activities
in the farm operations, from seedling to harvest.
At the farm, most commonly the control is done in a
notebook, through manual measurements. This Low
quality of data, affect important decisions in the farm
Solution Benefits
The Agrosmart Digital Rain • Improvement of Farm
Gauge End-to-end solution operation and management
was implemented on the • Cost reduction with water and
farm, recording automatically defensives
the rainfall with high accuracy
and sending the data to the • Cost reduction with labor
cloud. The end to end • Online reports and specialist
solution include Installation, support to the farmer
establish connectivity via
Sigfox and 24h support online
to the farm.
http://www.agrosmart.com.br/en/ CONFIDENTIAL
36
RCZ 2LIVE
Soil & Weather
Monitoring
Challenge
by Greencityzen (FR)
Avoid round trips to check soil
humidity
Solution Benefits
HummmBox Soil is a solution • Reduce logistic costs
including: from 20 to 30%
• Avoid extra costs of dry
• Device “as a service”: level
monitoring sensor with soil runs and emergency
moisture and temperature deliveries
sensors. Optional air • Reduce monitoring costs
temperature, humidity, CO2 and overall management
and rain gauge sensors. cost
• Improve quality of
• Software “as a service”: IoT
platform + Apps (dashboard service: avoid out of stock
and fleet management issues
features) • Optimize stock costs
• Reduce CO2 footprint
37Live
Crop management system
Challenge
Create a crop management system monitoring environmental,
physiological and productive parameters to improve the sugar
beet production, reducing the waste of water and the use of
pesticides and fertilizers.
Solution Benefits
New range of sensors Less hours into the field
integrating a crop management to control the crop status.
system. Reducing water supply
End to end solution covering up to the 30% in a
sensors, data management and season.
analysis at the same time Production optimization
preventing from the overuse
of pesticides and fertilizers.
38
esiFARM Solution developed by i-farmingSilo Management
LIVE
Tank
monitoring
by Greencityzen (FR)
Solution
Early detection of out of stock
chemical products
Solution Benefits
HummmBox Level is a solution • Reduce logistic costs from 20
including:
to 30%
• Device “as a service”: level • Avoid extra costs of dry runs
monitoring sensor with a and emergency deliveries
resolution capability of 1cm. • Reduce monitoring costs and
• Software “as a service”: IoT overall management cost
platform + Apps (dashboard • Improve quality of service:
and fleet management avoid out of stock issues
features) • Optimize stock costs
• Reduce CO2 footprint
40Tank level monitoring
by Dunraven Systems
Challenges
Monitor efficiently storage tank levels
Solution Benefits
Device monitors the tank levels • Reduce logistic costs by 30%
thanks to an ultrasonic sensor. • Avoid extra costs of dry runs
Automatically notifies RMS and emergency deliveries
Delta cloud monitoring system. • Reduce monitoring costs and
overall management cost
RMS Delta receives • Improve quality of service:
information.
avoid out of stock issues
Tank top up is arranged and • Optimize stock costs
delivered before the tank runs
dry.
41Transport / Logistics
Availab
le
ST730 - GPS Asset
Tracker
Challenge
by Suntech
Provide an affordable device for multipurpose asset tracking.
Choose between GPS, Wifi LBS and Sigfox LBS as the location
source. Customize the device to your application.
Solution Benefits
This device has GPS, Wifi and
accelerometer, temperature and Location sources: GPS and/or
magnetic sensors. Wifi
Possible configurations: Power and SOS buttons
- Tracking: intervals while moving and Movement detection
while not moving and message
Rechargeable battery
content to be sent
Temperature sensor
- Events: enable/disable and message
content to be sent Magnetic sensor
- GPS timings. Option to enable wifi Configurable behavior and
as a backup is case the GPS is not messages
available. IP65
- And more … Optional magnetic cradle (IP66)
RCZ 2 and 4 43
CONFIDENTIALAsset
Tracking by
Challenges
Digital Matter (AUS)
Gives near real-time location of assets
Solution Benefits
A waterproof battery-powered • Automation and reliability:
GPS asset tracking device data collection for each
used to locate assets and movement in real-time
monitor their movements. The • Analysis and alerts for
device is in an ultra-low power business reactivity
state and wakes up when
Revenues increase
movement occurs.
Costs reduction
Online platform and app
available if a platform is
required
44Freight monitoring
by Everysens (FR)
Challenges
Gives near real-time location and
transportation conditions of assets
Solution Benefits
A GPS tracker measuring
location, speed, acceleration, Automation and reliability:
shocks, vibrations, temperatures data collection for each
and movement. movement in real-time
Analysis and alerts for
The Operail platform gives business reactivity
visibility on the operational costs Revenues increase
(fleet sizing, maintenance, renting
Costs reduction
cost), the transportation
conditions of the goods and ways Commercial management:
to optimize the supply chain. optimal and transparent
commercial strategy thanks to
data
45Security
Asset Tracker LIVE
by LOKA SYSTEMS (UK)
Challenge
A complete Geolocation solution
using WiFi, with a tailored Web,
Android and IOS application
Solution Benefits
In location mode, the LOKA is an Real-time visibility on assets
end–to–end tracking solution that
does not use GPS. Instead, it uses Real-time alerts
the signal strength and location of Automated supply chain
WiFi and Sigfox base stations to
determine its position. Indicates delays to customer
Temperature sensor, motion sensor Avoids phone calls / excel sheets
and a push-button can be Ensures freshness of products
configured from the tracking delivered
application to generate alarms and
let you know what’s happening with Security protection for personal THE TEMPERATURE THE MOVEMENT AND EXPANSION CAPABILITIES
SOLUTION IMPACT SOLUTION
your assets. belongings
RCZ 2 and 4 LOW POWER LOW COST INDOOR / OUTDOOR LOCATION
47Intrusion detection
by ATF Services (AUS)
Challenge
Securing assets at
locations without power
and or services
Solution Benefits
The security solution detects • Basic security is now
intrusion through an IR sensor, AFFORDABLE (compared to a
sound sensor or accelerometer security camera at 800€/month)
sensor.
The alarm sends a notification to a • Avoids interruption of service
smartphone application in addition due to theft
to a warning light and siren
• Secures expensive assets
A regular hourly heartbeat is
transmitted to ensure that the
device is always functional. • Instant and self set-up
• Works indoors & outdoors
48Industrial door LIVE
monitoring by
IOTA (PL)
Challenge
Triggers an alert when a
door is left open or has
been opened
Device Benefits
The device has 4 variations:
• Increase safety for areas that
“magnetic” or “mechanical”
sensors for indoor or outdoor are not supposed to be
locations. accessible to the public (e.g.
suicides on high rise buildings)
A message is sent at each
open/close event. • Increase security for areas that
A weekly ‘awake’ message is are not supposed to be
also sent to ensure the device accessible (e.g. server rooms
is always functioning and to or theft in storage spaces)
monitor battery status
• Optimize cleaning processes
(based on frequency of usage)
49CATTLE Solutions
Livestock
Management
by Senso Wave (SP)
Challenge
DIGITANIMAL, peace of mind, savings and productivity for farmers
Improve efficiency and safety in farming
Locate and monitor your cattle from any device
Solution Benefits
Digitanimal is a location system for
Affordable
livestock farms. It offers location,
monitoring and traceability Plug & play
capabilities, detecting anomalies due Long battery life (1+ year)
to temperature, activity, behavior (eg: Gives a real-time visibility
calving). on the livestock location
Digitanimal reduces number of risks Reduces risks
of diseases, accidents, calving, thefts
or attacks by improving animals’ Reduce significantly
welfare through constant monitoring. operating costs
It sends alerts to the farmers, via
smartphone, tablet or computer.
51Cattle
Tracking
Challenge
by IoT Latam (Col)
To control cattle inventory and avoid Aphtous
regions.
Solution Benefits
The solution has a GPS low ▪ Low cost solution offered in
cost device, attached in a regions wth no other network
collar to the cow, which coverage in Colombia.
informs the position and send There is 26 Million
geofences related alarms ▪ To reduce rates of cattle lost Cows in Colombia.
throught the Sigfox network, and robbery.
to the Ubidots platform, in ▪ To improve the response time https://www.ica.gov.co/Area
order to present the data in a to events related with cattle
s/Pecuaria/Servicios/Epidemi
dashboard to the owner. robbery.
ologia-Veterinaria/Censos-
▪ To avoid cattle coming from 2016/Censo-2017.aspx
apthous areas.
▪ Help the owner optimize
management process
http://iotlatamhome.com/ 52
RCZ2 and RCZ4 CONFIDENTIALCold Chain Management
Cold chain management
by Sensohive (DK)
Challenge
Maintaining good hygiene in order
to provide customers with high
quality products
Solution Benefits
Sensohive has made the best The system will constantly
sensor solution when it comes monitor the temperature and
to price, the quality of the notify you if the temperature
product, and the integration of
the system. The solution exceeds the desired amount.
consists of: Automatize documentation
tasks.
Wireless temperature
sensors. Get notified if the temperature
gets too high.
Temperature reports.
Save energy.
SMS and/or e-mail
notification in case of the
temperature being too high.
Hardy IP68 sensors.
54Cold chain management
by Omicron (Col)
Challenge
Maintaining the correct Temperature and Humidity in
order to provide customers with high quality products
Solution Benefits
Humitemp is a wireless • The system will constantly
sensor solution for the monitor the temperature
monitoring of temperature and and Humidity notifying if
Humidity on stationary any target is reached.
locations and moving cargo
transportation • Automatize documentation
tasks.
The solution consists of: • Get immediately notified if
Temperature and Humidity the temperature gets too
sensors /NTC and NTC2) high.
Temperature and Humidity • Save energy
updates, set up of alarms • Low battery
and reports through the consumption
Centriomega Software
platform..
http://omicroning.co/es/ IP68 device
RCZ2 and RCZ4 CONFIDENTIAL 55Temperature monitoring
by Sensohive (DK)
Challenge
Continuously monitor the
temperature of the transported
products to ensure that it has not
Solution
exceeded the permitted limits
Benefits
A wireless sensor solution for the Systematically and safely
monitoring of temperatures on
stationary locations and moving cargo collect the required data.
transportation. Sensohive´s solution for Receive complete
monitoring cold chains consists of: documentation in order to
Wireless temperature sensors. comply with the rules and
SMS and/or e-mail notifications. regulations in the field.
Access to the data by mobile, tablet Be notified directly in case of
or computer. exceeding temperatures.
Access to the data by multiple
users.
The possibility of several
geographical locations.
56Smart Meter
Smart water metering Plug In
by Duo Digit (BR)
Challenge
Consumption data gathering for real-consumption-based
billing
Solution Benefits
• Automatic data gathering from • Easy monitoring of scattered,
water meters: specific target
• consumptions (direct flow) • Low investment
• tampering and status • Automatic and Real
(reverse flow, cut wire consumption-based billing
alarm, overflow alarm) • Customer satisfaction
• Continuous monitoring of both • Low flow measurement, bursts
water consumption and and leaks detection
distribution network for billing • Fraud and unauthorized
purposes as well as distribution connections detection and
network optimization management
• Two application scenarios: • Water distribution planning and
district monitoring vs. few operations improvement due to
meters scattered on a wide data analytics
area
http://duodigit.com.br/ 58
RCZ2 CONFIDENTIALWater
Metering by
Challenge
CICASA (MX)
Improve water metering actual methods, making
them more accurate, efficient and less expensive. Medición remota
This turns out in saving money while gathering and
processing data.
Solution Benefits
Remote water flow metering,
monitoring and management; ▪ 10 years autonomy with one
while generating useful reading per day.
information on water ▪ Accurate data on consumption
consumption and flow status. for both, the water supplier and -
the final user.
▪ Leakage management and
better service for the water
system final users.
▪ Metering system embedded
within the enclosure, avoiding
users to manipulate it.
CONFIDENTIAL 59
RCZ 2It is Just the
beginning...
ThanksPara iniciar o seu projeto de desenvolvimento com Sigfox
Developer Portal
• Startups
• Tutoriais
http://makers.sigfox.com/
CONFIDENTIAPara encontrar a solução Sigfox Ready
Parceiros Sigfox
• Soluções
• Dispositivos
• Plataformas
• Parceiros
https://partners.sigfox.com/
CONFIDENTIAPara encontrar vídeos sobre a Sigfox
Canal Youtube
• Eventos
• Últimas notícias
• Vídeos técnicos
https://www.youtube.com/channel/UCwbqvQKYkP9NLiRwS6JgurAA Rede Sigfox já está presente no Brasil • Ampla Cobertura de Rede • Robustez contra ação de Jammers • Baixo preço de dispositivos (
Obrigado!
A Operadora das
Coisas!
Eduardo Koki Iha
WND - Diretor de Negócios
eduardo.iha@wndgroup.io
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