Investor Relations Presentation - DOAS Profile 2020 - Doğuş Otomotiv
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Agenda Doğuş Group Doğuş Otomotiv Macroeconomic Outlook Automotive Market Core Business Lines Automotive Related Ancillary Business Corporate Governance Social Media Investor Relations
Doğuş Group FOUNDATION 1951 20,000+ EMPLOYEES 307 INVESTMENTS 26 COUNTRIES 7 SECTORS: Automotive, Construction, Media, Tourism and Services, Real Estate, Energy, Food & Beverage, and New Initiatives Combined total assets under management; TRY 93 billion (2019) S&P (TrBB) Founded in 1951, Doğuş Group has taken its place among the leading conglomerates in Turkey. Adopting a global vision, Doğuş Group is active in seven core businesses: automotive, construction, media, tourism and services, real estate, energy and F&B. In addition, the Group sustains its initiatives in the areas of technology and entertainment. Doğuş Group is aware of its responsibilities and acts in accordance with a vision that includes leading by example and contributing to economic development. The group plays a significant role in the Turkish economy by creating numerous employment opportunities and generating high levels of business volume. Doğuş Group’s corporate social responsibility strategy is to support economic, social and environmental development and increase the level of prosperity by creating innovative and sustainable business models in every sector and region. Investor Relations Presentation - DOAS Profile - 2020 | 3
Doğuş Group - Operational Map 17. GREECE D-Marin Greece D-Hotels & Resorts AMERICA 18. ITALY D-Hotels & Resorts 1. USA d.ream partnerships d.ream partnerships EUROPE 2. SAINT BARTHS 6. NORTH IRAQ 19. SPAIN D-Hotels & Resorts D-Auto LLC 13. TURKEY d.ream partnerships 7. KAZAKHSTAN 14. BULGARIA 20. SWITZERLAND AFRICA Doğuş Construction Doğuş Construction Bulgaria D-Hotels & Resorts Kazakhstan Branch Branch 3. LIBYA 10. THAILAND 21. THE NETHERLANDS Doğuş Construction Libya Doğuş LLC Doğuş Construction d.ream partnerships D-Marine Investment Branch Representative Office Company BV 8. QATAR 11. UNITED ARAB EMIRATES d.ream International BV Doğuş Construction LLC ASIA Doğuş Management 15. CROATIA Doğuş Construction Qatar Services Ltd D-Marin 22. UNITED KINGDOM 4. AZERBAIJAN Branch d.ream partnerships D-Hotels & Resorts d.ream partnerships d.ream franchise d.ream partnerships REIDIN Headquarters D-Hotels & Resorts 16. GERMANY 23. UKRAINE 9. SAUDI ARABIA Doğuş Media Group GmbH Doğuş Construction LLC 12. INDIA 5. CHINA Doğuş Construction Saudi Doğuş Construction and Euromessage Deutschland Doğuş Construction d.ream partnerships Arabia Branch Trade Inc. GmbH Representative Office Investor Relations Presentation - DOAS Profile - 2020 | 4
Doğuş Group Strategy The Group has become a global player in the services sector in virtue of the followed investment route in the recent years, value of its brands and strong commitment to maintaining the highest standards of customer service. The ultimate strategy of the Group is to maximize shareholder value by sound growth on the basis of sustainable profitability and enterprise wide risk management. In the F&B sector, the intention is to expand the unique brand umbrella both in Turkey and globally from the Gulf Region to the Far East, from Europe to the US in line with the strategy being a global player representing Turkey and the Doğuş brand. The restaurant management company of Doğuş Group (d.ream) has been growing rapidly by expanding existing brands, developing new, innovative concepts and introducing local brands to the international arena, such as iconic brand Nusret known as Saltbae in USA. d.ream has further strengthened its position in the restaurant business by establishing strong partnerships in Turkey and abroad such as Paraguas, Coya and Zuma. It currently operates in 12 countries with 58 brands and more than 160 outlets and its continuous growth keeps its pace mainly by organic ways. Doğuş Tourism Group had a rapid expansion in the recent years with a number of new investments both in Turkey and abroad. D-Hotels and Resorts owns, manages and partners in 14 hotels within 4 countries, in Turkey, Croatia, Italy and Greece. Owned and managed D-Hotels & Resorts are: Aldrovandi Villa Borghese, Argos in Cappadocia, D-Resort Ayvalık Murat Reis, D Maris Bay, D-Resort Göcek, D-Resort Sibenik and Villa Dubrovnik. Partnership and management contract hotels are: Eden Rock St Barths, Four Seasons Astir Palace, Grand Hyatt Istanbul, Hyatt House Gebze, Maça Kızı, Soho House Istanbul and Villa Maça Kızı. The renovations of Park Weggis in Lucerne, and the construction of the Peninsula Hotel in Istanbul are ongoing. Additionally, Alanya located Doğuş property Alantur Hotel building is rented. Properties of D-Hotels and Resorts are operated in accordance with the shared vision and values, and each hotel renders their services at the highest level of quality and service standards. As a true pioneer in the hospitality industry with its excellence approach, D-Hotels and Resorts aims to enhance its local and international brand recognition. Investor Relations Presentation - DOAS Profile - 2020 | 5
Doğuş Group Strategy On the new initiatives; Galataport, is one of the most important project of the Group, it is a city project with a master plan Cruise Terminal and development of a Luxury Hotel together with equity partner Peninsula Hotels Group, A+ offices and outdoor retail areas. Galataport is planned to be operational in 2020. On the other hand, D-Marin Marinas Group, is serving with 14 marinas with 8721 berthing capacity in Turkey, Croatia, Greece, UAE and Montenegro, with 695+ employees. The aim is to increase the marina capacity in order to evaluate the available demand in the regions where the Group has marina investments or management agreements and be able to offer superior services to larger masses. Doğuş Retail Group, which has several luxury brands such as Gucci, Loro Piana, Hublot, Under Armour, Kiko, Leica under its umbrella extended its portfolio in the recent years by adding new global brands such as “Tag Heuer”, “Bvlgari”, “Frederique Constant” “Eleventy”,”M-Missoni” and maintained its growth strategy. Doğuş Group, hosting the leading media brands such as Star TV, NTV, and Kral Pop maintained the growth in the media sector as well. The Group strengthened its position in the market by the partnership in TV8. The online TV platform of Doğuş Group “Puhu TV”, which the Group believes to be one of the pioneers of Turkish media and technology sector, was launched in early 2017. Strongly believing in the capacity, potential and the future of Turkey, Doğuş Group has also been active in technology-aimed New Initiatives, partnerships and acquisitions besides the operations and activities in the main business lines. The Group believes its distinctive investments specified as the “New Initiatives” will be complementary of the Group’s other sectors, broaden the scope of services and the region the Group reaches. Investor Relations Presentation - DOAS Profile - 2020 | 6
Doğuş Otomotiv Doğuş Otomotiv aims at having a productive and profitable presence in every stage of the lifecycle of owning a vehicle.
Doğuş Otomotiv / Value Chain 2020 Presence in Every Stage of the Lifecycle of Owning a Vehicle Automotive Core Activities Related Ancillary Business Import and Replacement Used Vehicle Other Retail Parts and After Finance Distribution Sales Investments Sales Services Spare Parts&Logistics Quick Fix to all Brands Automotive Financing* TÜVTÜRK* Yüce Auto Doğuş Otomotiv Independent Authorized Insurance* Dealers and Services DOD Used Vehicle Sales Factoring* Fleet* *Subsidiaries Investor Relations Presentation - DOAS Profile - 2020 | 8
Widest Retail & Services Network in Turkey Widest retail and services network in Turkey with nearly 550 customer points (*) DOAS brands, including VW, Audi, Škoda, Seat, Porsche, VW Audi Škoda SEAT Porsche Scania, Thermo King, Scania Engines as of December 2019 Scania Thermo King Scania Engines Investor Relations Presentation - DOAS Profile - 2020 | 9
Success Story of DOAS Doğuş Otomotiv is the sole importer and distributor of VW Group brand vehicles in Turkey. 1994 1995 1997 2000 2004 2007 • Krone - Doğuş • Groundbreaking • Scania distributorship • Scania Industrial • SEAT distributorship • Consumer finance JV • Initial Public Offering • TÜVTÜRK established coproduction ceremony of Porsche agreement and Marine Engines agreement and • with Volkswagen of Doğuş Otomotiv by the cooperation agreement dealership in Lausanne • Volkswagen and distributorship partnership with Yüce Financial Services AG • Doğuş Otomotiv of AKFEN and TÜV SÜD • Bugatti letter of intent • Opening Meiller Doğuş Audi distributorship agreement signed Auto Corporate • Porsche dealership • LeasePlan partnership Tipper Plant agreement 2003 Responsibility project: contract in Lausanne for fleet services • Establishing Porsche • Distributorship 1996 1999 • Krone distributorship “Traffic is Life!” • Lamborghini Lausanne D-Auto agreement with • Porsche distributorship • Škoda distributorship agreement distributorship 2008 Suisse SA Volkswagen AG agreement agreement and • Assembling Operations 2006 agreement • Thermo King • Customs duties on partnership with Yüce • Merger of automotive • Doğuş Otomotiv • Opening of OtoMotion distributorship 2009 vehicles imported from Auto companies under acquired 100% of SEAT • Oto-Fix Ekspres Service agreement • Doğuş Otomotiv 15th the EU abolished • Used car operations Doğuş Otomotiv • Bentley letter of intent established • Krone Doğuş Trailer anniversary established • Volkswagen Marine • Meiller distributorship Plant groundbreaking • Opening of Porsche Engines agreement and coproduction ceremony Lausanne • Production agreement agreement with Krone Market Share Market Share Market Share Market Share Car park more 0.5% 5.8% 11.4% than 2.1 mn units 16.7% 1994 1996 1999 2003 2006 2008 2010 2012 2014 2016 2018 1993 1995 1997 2000 2004 2007 2009 2011 2013 2015 2017 2019 2010 2012 2014 2015 2016 2017 2018 2019 • Global Compact • Corporate Governance • VDF acquires Scania • VDF acquired MAN • Corporate Governance • Subsidiaries • The distributorship • 25th anniversary Agreement Rating (8.63 Point) Finance which Finansman. Rating rose to 9.51 established in Egypt agreement with VW celebration • Publishing performs services in • Corporate Governance • Incorporation of were liquidated AG was renewed for an • Corporate Governance Sustainability Report 2013 heavy commercial Rating (9.42 point) Lausanne Bentley • Corporate Governance indefinite period Rating Score increased • Corporate Governance vehicle sector. • Production partnership Showroom and Rating rose to 9.63 • Porsche and Bentley to 9.65 2011 Rating (9.05 Point) • Corporate Governance and distributorship D-Occasion-used showrooms of D-auto • Corporate Governance • VW and Audi Rating (9.25 Point) agreement with Krone luxury car sales- into Suisse SA in Lausanne, Rating (7.80 Point) distribution agreement • Maintain leadership came to an end. D-Auto Suisse SA. Switzerland were for Iraq position in the total • Meiller production • Distributorship transferred automotive market. came to an end agreement with Meiller • Corporate Governance (though Meiller came to an end Rating rose to 9.64 distributorship continued) Investor Relations Presentation - DOAS Profile - 2020 | 10
Key Strengths of DOAS Leader in import market in Turkey with 16,7% m/s among c.35 pure importers. widest network One-stop shopping concept showroom, after sales services, consumer financing, and insurance service ~ 550 Widespread network and customer base, widest network with nearly customer points 550 customer points Advanced financial risk management system and daily monitoring of youngest fleet FX rate. 12 well-positioned multi-brand products > 80 Youngest fleet in the market with new launches every year, over 80 models models Optimum balance of profitability and market share multi-brand products Marketing its own brands DOD, DOD City, DOD Prime and oto fix Well-equipped and custom designed IT infrastructure (Turkuaz) 12 Uncompromised customer satisfaction-oriented dynamic and different brands attentive service approach leading to high customer loyalty. Investor Relations Presentation - DOAS Profile - 2020 | 11
DOAS’ Position in the Market - 2019 FY 2019 VW PV reached 38,820 sales units and ranked 3rd in the passenger vehicles market. 2019 market share of VW was realized as 10%. PV The Golf, Passat and Passat Variant retained 1st position in their segments. SEAT achieved 5,914 sales units with market share 1.53%. ŠKODA closed the year 2019 with selling 15,369 units and achieving the second highest market share in its history with 4.0%. VW LCV market share has been realized as 10.5% in 2019. VW LCV sold 9,676 units in 2019. LCV VW LCV is the sales leader with 22.5% market share in the imported commercial vehicles market. VW LCV sales are ranked 3rd place in the total market. The Transporter model, which created its own class when it was first produced 70 years ago, continued its segment leadership in 2019 with 3,794 sales and 33.8% market share. Scania left a challenging year behind for the heavy-duty vehicle sector with success by completing the year with a 12% share in the tow truck market and 6.2% in the entire market in 2019, with its motto of “Your business is our priority”. HCV Increasing its marine engine sales by 62% in 2019, Scania Engines has preserved its place among the largest engine vendors. Long hailed as the leader in the reefer unit market, Thermo King maintained its success by providing solutions for various needs and preserved its lead in the cold chain transport sector in 2019. The Audi brand achieved many important successes in 2019 and completed the year as a premium segment leader with sales of 10,024 units ahead of its rivals. Luxury The 718 model led its segment with a 39% market share, with 37 units sold in 2019. The best-selling model of Porsche was Macan with 236 units. Segment The world debuts of the new Bentley Flying Spur, described as the most advanced luxury Grand Touring sports sedan, and the Lamborghini Huracan Evo, which takes the driving experience to the highest level, took place in 2019. Lamborghini reached the highest sales figure in Turkey with Urus, the world’s first super SUV. In 2019, Bentley sold 9 in total and Lamborghini sold 9 units of vehicles. Investor Relations Presentation - DOAS Profile - 2020 | 12
Financial Performance Sales Revenue (TRY mn) Gross Profit (TRY mn) EBITDA (TRY mn) 13,220 1,301 1,301 610 612 11,925 1,270 556 10,889 10,688 496 492 9,844 1,153 1,109 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 Net Profit (TRY mn) CapEx (TRY mn) Total Assets (TRY mn) 302 315 5,167 4,852 4,799 4,665 238 3,980 208 184 179 169 134 77 45 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 Investor Relations Presentation - DOAS Profile - 2020 | 13
Margins Gross Profit Margin (%) OpEx/Sales (%) EBITDA Margin (%) 12.9% 8% consolidated max 8.0% 6.2% 12.2% 7.2% 5.7% 6.1% 6.1% 6.3% Avg 11-12% Target 4.6% 10.2% 4.1% 4.2% 9.7% 9.8% 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 Net Profit Margin (%) Net Financial Debt/EBITDA Net Financial Debt/Total Equity 2.8% 5.43 2.40 5.16 2.16 2.0% 3.84 1.79 3.70 1.37 1.43 1.4% 2.92 1.3% 0.8% 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 Investor Relations Presentation - DOAS Profile - 2020 | 14
2020 New Launches NEW NEW NEW NEW NEW NEW ENGINE UPDATE NEW Golf 8 e-tron SB (Q3) New Leon (Q3) Scala Bentley 718 Cayman V8 Engine Stage V Caddy A3 SB (Q3) Tarraco (Q3) Kamiq New Flying GTS 4.0 Compliant Caravelle Q3 (Q4) Octavia Spur (Q3) 718 Boxster SLXi Series Highline RS Q3 & RS Q3 FACELIFT GTS 4.0 Electric E-200 SB (Q4) Ateca (Q3) Lamborghini 911 Turbo S Unit FACELIFT A1 Citycarver Huracan Evo Macan GTS Tiguan (Q4) (Q2) Taycan Cross Turismo FACELIFT Panamera G2 II Investor Relations Presentation - DOAS Profile - 2020 | 15
Doğuş Otomotiv Strategic Goals BE SIZABLE – BE CLOSE – BE CREATIVE One Step Beyond Customer Satisfaction: Turning Achieving Operational Excellence through Customers into Fans! Increased Efficiency! • The Value and Care Centre (DİM) • “Turkuaz” internet-based and mobile device compatible • Connectivity and accessibility in customer communications software • Virtual Showroom Concept - “Audi City” • Continuous improvement for a more productive ecosystem • New technologies in supporting Personnel Infrastructure • Lean Management practices and processes • Data Analytics and Robotic Process Automation Applications • Digital Competency Accelerator and Development Program for the Employees Maintaining Presence in the Automotive Market! The First Condition of Creating a Happy • Optimum balance of profitability and market share Customer is Happy Employees! • “Creative Service Beyond Expectations” vision • BİR’İZ (Together) Employer Brand • Principle of Customer Satisfaction - Focused Work • GO- Development School Platform • Fully focusing on domestic operations • “Talent Management” and “Equality at Work” • DRIVE- Doğuş Otomotiv’s Route Human and Training Project to enhance human resources within the network. • GONK Seminars • “Young Women’s Development Project in Partnership with TEV” Investor Relations Presentation - DOAS Profile - 2020 | 16
Digital Transformation Strategy of DOAS Doğuş Otomotiv Road Map for Digital Vision Personalization Enabling factors 3 digital Analytics Vehicle digital foundations empowered twin E2E planning Data & systems People, skills & Eight cornerstones working mode Digitized Omni-channel to drive Dogus Digital governance operations integration digital vision & transformation Backend Digitized dealer automation of the future and acceleration Growing beyond the core Transparency & steering Business innovation Investor Relations Presentation - DOAS Profile - 2020 | 17
Digital Transformation at Doğuş Otomotiv Doğuş Otomotiv accelerates with Digital Transformation! As Doğuş Otomotiv, we are working with all our energy in 2020 for the Digital Transformation that we started in 2017 within the scope of our future vision. 2017 2018 2019 2020 Digital Transformation The foundations of the Digital Transformation Digital Transformation department was Digital Transformation has gained momentum. spreads across the established. were laid. company • 2 Digital Board • 6 value streams • 1 IT Strategy • Microsoft AI • 6 teams, 62 people Workshop Academy Trainings • 8 cornerstone • 8 Business Owner • D- GTL Competence • 44 projects Meetings Development • 20 Sprint Meetings Program • 15 Digital Projects • Business Agility Completed Applications • Number of Ongoing Projects: 13 Investor Relations Presentation - DOAS Profile - 2020 | 18
Digital Transformation at Doğuş Otomotiv Agile Project Management - Mini Garden Agile Project Management - Digital Board (Business Owner Meeting) Machine Learning and Artificial Intelligence Agile Project Management - Digital Board Applications / Practices - Microsoft AI Academy Investor Relations Presentation - DOAS Profile - 2020 | 19
Macroeconomic Outlook
Macroeconomic Indicators YoY Inflation (%) Annual CPI Annual PPI Nominal Exchange Rates US$/TRY EUR/TRY Basket (US$0.5+EUR0.5) 50.00 8.00 45.00 7.50 7.00 6.86 40.00 6.50 6.54 35.00 6.00 6.23 30.00 5.50 5.00 25.00 4.50 20.00 12.37% 4.00 3.50 15.00 9.26% 3.00 10.00 2.50 2.00 5.00 1.50 0.00 1.00 -5.00 02-13 06-13 10-13 02-14 06-14 10-14 02-15 06-15 10-15 02-16 06-16 10-16 02-17 06-17 10-17 02-18 06-18 10-18 02-19 06-19 10-19 02-20 02-14 06-14 10-14 02-15 06-15 10-15 02-16 06-16 10-16 02-17 06-17 10-17 02-18 06-18 10-18 02-19 06-19 10-19 02-20 Auto Loan Rates (%) TRY Consumer Confidence Index Consumer Confidence Index Retail Sales Total LV 3.20 80.0 180,000 2.70 160,000 75.0 140,000 2.20 120,000 70.0 1.70 100,000 80,000 1.20 1.39% 65.0 60,000 60.0 40,000 0.70 20,000 0.20 55.0 0 02-15 05-15 08-15 11-15 02-16 05-16 08-16 11-16 02-17 05-17 08-17 11-17 02-18 05-18 08-18 11-18 02-19 05-19 08-19 11-19 02-20 02-10 08-10 02-11 08-11 02-12 08-12 02-13 08-13 02-14 08-14 02-15 08-15 02-16 08-16 02-17 08-17 02-18 08-18 02-19 08-19 02-20 Investor Relations Presentation - DOAS Profile - 2020 | 21
Population & Demography Population Statistics (’000) Age Demography Young population is a main 107,095 driver in Turkey. 13% Above 100,331 60 15% 83,155 86,907 Population is expected to grow 33% above 10%. 35-59 33% Over 50% of the population will 31% 15-34 30% be between the age group of 15 to 59 years by 2060. 23% 0-14 23% Median age is expected to 2019 2023 2040 2060 2019 2023 increase by 9% by 2060. Economy Auto Industry Trade Balance (US$ bn) Real GDP GDP YoY Growth Trade Deficit Export Import 30.00 GDP - (Trillion TRY) 1.8 12.0 GDP YoY Change (%) 25.00 1.6 10.0 1.4 8.0 20.00 6.0 1.2 15.00 4.0 1.0 10.00 2.0 0.8 0.0 5.00 0.6 -2.0 0.4 0.00 -4.0 0.2 -6.0 -5.00 Note: All figures are rounded. 12/02 12/03 12/04 12/05 12/06 12/07 12/08 12/09 12/10 12/11 12/12 12/13 12/14 12/15 12/16 12/17 12/18 12/19 0.0 -8.0 98990001020304050607080910 11 12 13 14 15 16 17 18 19 Source: TurkStat Investor Relations Presentation - DOAS Profile - 2020 | 22
Automotive Market
Turkish Light Vehicle Wholesale Performance - Market vs. DOAS LV Wholesale Market (thousand) DOAS LV Wholesale (thousand) DOAS Market Share % 1,000 994 972 25% 957 900 871 852 20.8% 21.2% 20.1% 800 779 762 19.1% 20% 761 17.9% 700 17.3% 15.9% 16.1% 600 600 553 15% 12.6% 500 470 11.3% 400 9.0% 10% 300 202 211 183 200 152 153 5% 109 124 104 86 76 100 50 0 0% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Source: Automotive Distributors Association, DOAS performance includes Škoda sales. Investor Relations Presentation - DOAS Profile - 2020 | 24
DOAS Wholesales Performance WHOLESALES (unit) 2019 2018 Change 2017 2016 2015 VW 45,282 61,563 -26% 119,384 137,143 140,088 VW PV 37,029 45,388 -18% 91,343 104,410 106,677 VW LCV 8,253 16,175 -49% 28,041 32,733 33,411 AUDI 9,576 12,969 -26% 21,172 22,105 21,100 PORSCHE 298 481 -38% 700 881 877 BENTLEY 9 10 -10% 16 9 19 LAMBORGHINI 9 3 200% 7 7 6 SEAT 5,765 8,640 -33% 17,002 20,976 17,212 ŠKODA 14,600 20,425 -29% 24,714 30,004 22,435 PC TOTAL 67,286 87,916 -23% 154,954 178,392 168,326 LCV TOTAL 8,253 16,175 -49% 28,041 32,733 33,411 LV TOTAL 75,539 104,091 -27% 182,995 211,125 201,737 SCANIA 465 1,177 -60% 1,697 2,050 3,291 GRAND TOTAL 76,004 105,268 -28% 184,692 213,185 205,593 MARKET SIZE* PV 379,430 469,882 -19% 722,168 765,467 726,477 LCV 90,195 130,104 -31% 234,654 228,446 245,027 HCV 7,444 11,754 -37% 18,554 18,343 33,652 TOTAL 477,069 611,740 -22% 975,376 1,012,256 1,005,156 DOAS Market Share PV 17.7% 18.7% 21.5% 23.3% 23.2% LCV 9.2% 12.4% 11.9% 14.3% 13.6% HCV 6.2% 10.0% 9.1% 11.2% 9.8% TOTAL 15.9% 17.2% 18.9% 21.1% 20.5% Source: Automotive Distributors Association Investor Relations Presentation - DOAS Profile - 2020 | 25
Turkish Automotive Industry Production vs Sales (thousand units) GDP vs Auto Sales Breakdown of Vehicles* Sales Production Change in Auto Sales (left axis) Change in GDP (right axis) Total Number of 1,800 150% 15% Road Motor Vehicles: 1,600 23,1 mn units 1,400 100% 10% 1,485 1,200 Car 54% 50% 5% Small truck 16% 1,000 Motorcycle 14% 800 0% 0% Tractor 8% Truck 4% 600 Minibus 2% 400 479 -50% -5% Bus 1% 200 0 -100% -10% 2004 2019 1997 1998 1999 2000 2001 2002 2003 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Source: General Directorate of Public Security Auto Industry Segmentation* Auto Engine Segmentation* Vehicle Ownership Per Capita** PC LCV PC LCV Parc Density / 1000 Inhabitants 98% 94% 614 603 588 66% 59% 386 52% 48% 47% 33% 219 19% 11% 2% 0% Import Diesel A/T below 1600 cc between 1600 cc above - 2000 cc Turkey Romania UK Germany Greece - 2000 cc * As of December 2019 ** ACEA Report Vehicles in use Europe 2019 (2018 Data) Investor Relations Presentation - DOAS Profile - 2020 | 26
Turkish Automotive Industry Oil Prices in Turkey (TRY) (2005-2020) Oil Prices (Liter, TRY) (23.03.2020) 10.41 10.16 7 8.93 9.09 6 7.49 5 4 5.31 5.44 3 4.30 2 1 0 01.01.05 01.01.06 01.01.07 01.01.08 01.01.09 01.01.10 01.01.11 01.01.12 01.01.13 01.01.14 01.01.15 01.01.16 01.01.17 01.01.18 01.01.19 01.01.20 Italy Greece Germany UK Turkey Bulgaria China USA Source: Global petrol prices SCT Rates in Turkey (%) 2000 cc Average Vehicle Age in Turkey (Passenger Cars) 160 160 160 160 145 23.9 130 130 120 100 100 100(*) 16.6 84 84 84 90 80 80 80 13.8 80 75 12.8 13.7 13.5 13.5 13.8 50 60 54 60 60 11.7 52 45 45 45 (**) 40 Motor 37 37 37 30 40 46 30 27 Vehicles 18 Average 27 0 08-02 01-03 11-04 03-09 06-09 10-09 01-11 09-12 01-14 11-16 09-18 07-19 (*) 100% for sale price of TRY170K. (**) 30% for sale price of TRY120K, respectively. Vehicles Truck Investor Relations Presentation - DOAS Profile - 2020 | 27
Core Business Lines
Import and Distribution Celebrating its 100th anniversary in 2019, Bentley further cemented its Thanks to the successful product and communications strategies pursued position among its rivals thanks to the great attention that its New in 2019, Volkswagen Passenger Cars ranked third in the passenger car Continental GT model has attracted in Turkey. Lamborghini reached the market with a 10% market share and a total retail sales figure of 38,820 highest sales figure in Turkey with Urus, the world’s first super SUV. In units. Thanks to its emotional brand strategy which has been maintained 2019, Bentley sold 9 in total and Lamborghini sold 9 units of vehicles. with consistency for years, Volkswagen Passenger Cars was elected Turkey’s most-loved automobile brand in 2019 - just like in the past seven years - at “Turkey’s Lovemarks 2019 Survey” conducted by the Mediacat magazine and Ipsos. In addition, the brand was awarded the Bronze Apple The 718 model led its segment with a 39% market share, with 37 units sold in the Media/Service category in the Crystal Apple Festival, which gives in 2019. The best-selling model of Porsche was Macan with 236 units. out the most prestigious creativity awards in the world of marketing, with Porsche focused on driving experience with collaboration projects in 2019. its ad campaign, “Original Spare Parts - They Don’t Look Like They Work, They Just Do”. Despite the contraction in the light commercial vehicle market in 2019, Volkswagen Commercial Vehicle maintained its third place with 9,676 units sold and 10.5% market share. It retained its leadership in the imported The Audi brand, which has been imported by Doğuş Otomotiv since 1994, commercial vehicle sales. Volkswagen Commercial Vehicles was awarded in achieved many important successes in 2019 and completed the year as a the “Commercial Automotive” category of the A.L.F.A Awards, where brands premium segment leader with sales of 10,024 units ahead of its rivals. Audi that best manage the customer experience are evaluated. In the International Turkey continued to secure its position in the premium segment by Sales Teams meeting held by Volkswagen AG in Germany, Volkswagen focusing on the digitalization of its business processes and “The Good Commercial Vehicles was selected as the best customer-oriented distributor Natured Brand” strategy. Audi Turkey continued to maintain its active and granted with the “Best Customer Oriented Market - Turkey” award in 2019. social media presence in 2019 and preserved its position at the top of the list of the most-followed Twitter accounts among all the automotive brands in Turkey. Scania left a challenging year behind for the heavy-duty vehicle sector with success by completing the year with a 12% share in the tow truck market and 6.2% in the entire market in 2019, with its motto of “Your business is our priority”. Scania kept informed its existing and potential customers with SEAT Turkey sold 5,914 cars in 2019, led by the Leon model, representing a regard to CNG and LNG-based vehicles throughout 2019, when the first market share of 1.53%. With the contribution of the communication efforts, LNG fleet sale in Turkey was accomplished. SEAT’s brand awareness was realized as 27.2% in 2019. Brand likeability was realized as 7.2% by increasing compared to 2018. Scania Engines answers the needs of its customers in a variety of areas, offering them low-emission engines including marine and industrial engines, as well as generator engines. Increasing its marine engine sales by ŠKODA closed the year 2019 with selling 15,369 units and achieving the 62% in 2019, Scania Engines has preserved its place among the largest second highest market share in its history with 4.0%. Especially the Kodiaq engine vendors. and Superb models ranked in the top two of their respective segments, further strengthening the brand’s sales success in upmarket models. Octavia, often considered the heart of the brand, maintained its strong Long hailed as the leader in the reefer unit market, Thermo King maintained position by closing the year in the first place with 6,815 units sold in the its success by providing solutions for various needs and preserved its lead in last sales period of the current generation before leaving its place to the the cold chain transport sector. Sector leader in reefer units, Thermo King fourth generation coming in 2020. was named the “Best Brand” for the 15th time in the Reefer category at ETM Awards 2019. Investor Relations Presentation - DOAS Profile - 2020 | 29
Retail > Doğuş Oto Doğuş Oto represents seven brands (VW Passenger Cars, VW Commercial Cars, represents Audi, Porsche, SEAT, Škoda, and DOD), for which it sells new and second-hand vehicles, spare parts, and accessories at 7 brands a total of 36 Authorized Dealers and 33 Service points in Istanbul, Ankara, Bursa one-stop shopping and Kocaeli; it also offers its customers concept insurance, financing, and after-sales support services. Doğuş Oto operates on a total area of 278,480 square meters with 1,426 operating on employees. Doğuş Oto sold 27,649 new vehicles and its share in the retail sales volume of 278,480 m2 Doğuş Otomotiv was 34.5% in 2019. total area With a total of 288,955 service entries were made in 2019. 2019 34.5% Share of DOAS sales Investor Relations Presentation - DOAS Profile - 2020 | 30
Retail > Škoda New Corporate Identity and Design Standards 2019 15,369 Yüce Auto started the distribution of ŠKODA brand vehicles in 1989. In 1998 50% partnership with Doğuş Otomotiv started. Sales Units The brand has completed the year with 15,369 sales and ranked 11th place with 4% market share. SUPERB, which is among the luxury 2019 models in the D Sedan segment, 4% completed 2019 with the sales of 4,519 by taking the second place in its segment. Market Share The KODIAQ model in the D SUV segment was the most sold model in its segment with a 19.2% market share and became one of the most prominent SUV models with 1,675 units. In its segment KODIAQ the most sold model Investor Relations Presentation - DOAS Profile - 2020 | 31
Replacement Parts and After Sales Services > Parts & Logistics Spare Parts and Logistics employs stateof- the-art technology combined with the availability best modern synergistic practices, creating 99% unmatched levels of service for the global brands that Doğuş Otomotiv represents. In 2019, Spare Parts and Logistics imported 58,174 vehicles, and dispatched 75,539 in Spare Parts vehicles to Authorized Dealers, ending the year with a total revenue of TRY 1,337.80 million generated by the sales of spare parts and accessories. Spare Parts and Logistics uses advanced Revenues computer technologies and inventory management systems, which can be easily adapted to various demands of customers, TRY 1,337.80 million to run its operations smoothly. As a result, spare parts availability was maintained at from Spare Parts 99% in 2019 like the previous year, thus significantly reducing the amount of stock and accessories held. As the “shipment from the port” project that Spare Parts and Logistics implemented dispatched as a part of its pioneering vision in vehicle logistics continued with high capacity for vehicle storage and importation at the ports, significant improvements 75,539 were achieved in client delivery times by working with more than one transportation vehicles company for vehicle deliveries from ports to authorized dealers. Investor Relations Presentation - DOAS Profile - 2020 | 32
Used Vehicle Sales > DOD The total sales of DOD Authorized Dealers realized as 18,067 units at 58 2019 18,067 sales points in 2019. The Regulation on the Trade of Used Motor Land Vehicles published in the Official Gazette no. 30331 dated sales vehicles 13 February 2018 rendered it compulsory to provide the services like warranty and expertise survey, which were already offered by DOD to its customers before the said regulation. In 2019, the company continued to work towards achieving the standards largest corporate required by the regulation - such as operating license and professional retailer of used competency certificate - across its Authorized Dealer network. car business DOD Sales Performance 23,125 22,534 DOD Mobile application has been 22,009 21,767 downloaded about 790,000 times on smartphones or tablets and became one 18,067 of the most preferred applications in its market. providing services 58 customer points in Turkey 2015 2016 2017 2018 2019 Investor Relations Presentation - DOAS Profile - 2020 | 33
Automotive Related Ancillary Business
Finance > VDF The JV company was established on New Contracts 20 December 1999 to provide financing 2019 86,433 78,111 for Doğuş Otomotiv Group Brands’ 30,102 units 67,733 customers. The established JV company 60,180 58,338 51,177 54,793 is owned by Doğuş Holding (1%), Doğuş Otomotiv (48%) and Volkswagen Financial Services AG (51%). new contracts 30,102 Offering products and services nationwide, VDF ensures ease of mind 2012 2013 2014 2015 2016 2017 2018 2019 for its customers by providing Vehicle and Service Credits from a single point: Credits Given (TRY million) the Authorized Dealer. 2019 5,522 5,163 4,957 TRY 3,058 mn 4,345 In 2019, vdf aimed to increase customer satisfaction and customer loyalty 2,870 3,058 2,531 through sale, marketing and customer loyalty campaigns it jointly organized credits given 1,906 with the brands. According to the results of the survey it conducted in 2019, vdf scored much higher than the 2012 2013 2014 2015 2016 2017 2018 2019 world and Europe averages in customer Portfolio satisfaction assessments compared 2019 160,727 to the previous year. According to the 146,046 147,671 survey, 9 out of 10 people stated that 80,211 units 121,905 129,945 111,783 they would want to work with vdf again. 91,257 80,211 In 2019, new credit contracts realized as 30,102 units with a total amount of TRY portfolio 3,058 million and total portfolio units of 80,211. 2012 2013 2014 2015 2016 2017 2018 2019 Incl. Scania and Man Finance Investor Relations Presentation - DOAS Profile - 2020 | 35
Finance > VDF Insurance VDF Insurance, as an agent for 13 insurance Number of Insurance Contracts companies, provides services & products to in 8 years its customers such as motor insurance, traffic 314,757 313,129 323,975 306,771 doubled insurance, credit protection insurance and 256,831 extended warranty. VDF Insurance works with the Authorized Dealers of VW Group brands in Turkey. The number of policies number of its branches in 2019 is 32. The production of its policies will be 350 million. 2015 2016 2017 2018 2019 Finance > VDF Factoring Insurance branches is Insurance Penetration Motor Insurance Extended Warranty 32 Active since May 2010, VDF Factoring offers 59.5% 58.5% 21.4% 16% 15% 17.1% factoring and financing services to 112 14% 44% 44% 45% Authorized Dealers of Doğuş Otomotiv. In 2019, VDF Factoring reached a transaction volume of TRY 9 billion and a total asset value number of VDF of TRY 341 million. 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 Development of Assignments (TRY million) Operational Fleet Renting > 2019 DOAS Yüce Other VDF Fleet TRY 9 bn 2,000 600 1,500 2,300 1,100 600 VDF Fleet was established in March 2016 9,600 10,000 1,500 8,800 1,400 Fleet ERP processes and procedures were built up. 2019 active contract number is around 8,022 transaction volume 7,600 7,000 contacts. In 2020, it is expected more than 12.000 new contracts. 2015 2016 2017 2018 2019 Investor Relations Presentation - DOAS Profile - 2020 | 36
Other Investments > TÜVTÜRK TÜVTÜRK – a cash cow business of DOAS, Bridgepoint and TÜV SÜD TÜVTÜRK consortium was granted by Turkish rights to build & operate 20 years Privatization Administration the right to build & operate MVISs in Turkey for 20 years in exchange of US$ 552 million. 189 fixed and 73 mobile inspection stations are fully operational as of end-1Q09, with an investment of US$ 300 million. in exchange of Operation fees were collected from the suboperators (Business associates (BA)) in US$ 552 mn exchange for the prepared stations for operations. The BAs will share their revenues with the government: 1st-3rd years: 30%; 4-10th years: 40% and 11-20th years: 50% ...and with TÜVTÜRK consortium: 1st-10th years expected revenues US$ 15 bn 7% and 11-20th years: 20% The MVIS business is expected to generate US$ 15 billion revenues in 20 years with US$ 2.5 billion EBITDA. At the end of the 12th year, nearly 83.5 million in 20 years vehicles have been inspected and 26.5 million vehicles underwent exhaust gas emission measurements. 29.8 million vehicles were re- inspected and enabled over 29.2 million unsafe cars to return safely back into traffic once again. In 2019, periodic inspections of 9.9 million vehicles were completed and 3.8 vehicles underwent exhaust gas emission measurements. expected EBITDA US$ 2.5 bn According to the research entitled “Analysis of the Economic Impact of Road Safety and Periodic Vehicle Inspection Application in Turkey” conducted by CITA in 2017 under the leadership of Prof. Dr. Wolfgang G. Schulz and Sebastian Scheler; there is an average saving of 340 million US$ per in 20 years year which is contributed to Turkish economy as a result of the traffic accidents avoided through TÜVTÜRK vehicle inspection system. Investor Relations Presentation - DOAS Profile - 2020 | 37
Other Investments > Doğuş Teknoloji Growing with new investments Doğuş Teknoloji creates a wide scope Affiliate of software products and services that answer to actual demands and that reflect strong technological and 46% operational experience and sectoral expertise. Doğuş Otomotiv Established in September 2011, Doğuş Teknoloji is owned 54% by Doğuş Holding and 46% by Doğuş Otomotiv. It moved to D-Office at the end of 2019. The main areas of Doğuş Teknoloji’s Established 2011 expertise include designing software and information systems that responds to analysis of business requirements (i.e. business process automation, reporting, security, etc.), development, installation, updating, maintenance, error fixing and integration of projects into these systems, maintaining security, monitoring performance and reporting abnormalities, consultancy services, and managing all of all these processes. ITIL Certified Investor Relations Presentation - DOAS Profile - 2020 | 38
Corporate Governance
Sustainability Management Impact Management Focused Strategy Corporate Governance and Sustainability In accordance with the principle of transparency Committee Affiliated and accountability, Doğuş Otomotiv has been with the Board implementing strategic sustainability management in the areas of social, environmental, economic and governance throughout its all life cycle since 2009. Our Company, which accepts sustainability related Code of areas as a part of risk management, published its 11th Ethics and Sustainability Sustainability Sustainability Report in 2019. The report, which was Compliance Management Council published by taking an independent audit, is delivered Committee to our stakeholders via the website in accordance with the GRI Reporting Principles. Since 2017, our report also includes the UN Sustainable Development Goals Index. Doğuş Otomotiv has been a signatory of the United Nations Global Compact since 2010. Digital Transformation and General Directorate of Corporate Communication Investor Relations Presentation - DOAS Profile - 2020 | 40
Sustainability Management Report Assurance by an Independent Auditor Doğuş Otomotiv published its 2018 Sustainability Report receiving limited assurance in line with the «Independent Assurance» topic as per the basic principles of Sustainability Reporting in AccountAbility Principles (AA1000 AP) International Standards for sustainability. Investor Relations Presentation - DOAS Profile - 2020 | 41
Traffic is Life! The Traffic is Life! platform has carried out awareness studies towards various target audiences for 15 years as the longest social responsibility project in the increasing traffic safety sector, with a view to changing the behavior and habits of individuals from all age groups regarding traffic safety, and raising awareness in society. In 2019, the Traffic is Life! platform adopted the strategy of taking an active stance in social media and digital platforms in order to efficiently reach its target awareness audience. Thanks to interactive content such as surveys, tests, since 2004 and puzzles that are published through Instagram’s story feature, the platform managed to keep its communication with its target audience alive. A contest titled “Give me a sign” was held on what new traffic signs can be introduced to meet different In this sense, 2019 needs, reaching a total of 35,103 people on Instagram, and 415,000 on Facebook. has been a year when Traffic is Content was shared not only for motorists, but also for motorcycle riders, cyclists, pedestrians, parents, and animals. The platform prepared a series of short videos in order to fill the knowledge gap on the part of drivers in Turkey with regard to safe driving, and to offer them guidance on traffic related matters. Life! Traffic is Life! focused on the things that young people TRAFİKTE SADECE DÖRT TEKER YOK! pay the highest attention to in its communications, in order to pique their interest. In 2019, the Traffic is Life! platform continued its “Traffic Safety Remote Education” - started in 2013. The remote education, offered in the category of “Elective Social Courses” recommended by the Council of Higher Education, is the first social responsibility project that has entered the university SCORM system with its traffic safety content. Investor Relations Presentation - DOAS Profile - 2020 | 42
Sustainable Growth Resources We aim to ensure sustainable growth by accepting our priority to be able to respond to the expectations of our stakeholders. Material Issues DOAS Performances Related UN Sustainable Development Goals Environmental • Energy Efficiency Policy • Activities to Reduce Energy Consumption Climate Change • Waste Management Policies and Practices • Activities and practices to promote waste Environmental Risk Management management at suppliers, Authorized Electric Vehicles Dealers and Services • Digital Transformation Practices • Electric Vehicle Committee • Growth Increasing Employment (Authorized Dealers and Services) • Activities to increase female employment Employees and Workplace (Equality at Work) Social Ethics • Cooperation with Vocational High Schools • Mentoring for female students Human Rights • TEV partnership Community Engagement • Doğuş Otomotiv Code of Ethics and related practices • Traffic is Life! platform • Doğuş Otomotiv Volunteering Platform Investor Relations Presentation - DOAS Profile - 2020 | 43
Sustainable Growth Resources Material Issues DOAS Performances Related UN Sustainable Development Goals • Automotive Code of Ethics and related Governance practices • Inclusion of sustainability areas in Risk Sustainable Risk Management Management Corporate Compliance • Number of women on the Board of Sustainability Management Directors • Corporate Governance Compliance Rating • BIST Sustainability Index • Digital Transformation Practices Economic Digitalization • Sustainable Purchasing Policy Sustainable Supply Chain • Suggestion System • Lean programs and saving projects New Products and Services • Employment in Value and Care Center Used Vehicle Market • DOD and Related Programs Customer Relations • Inclusion of Suppliers, Authorized Dealers and Services in Sustainability Report Investor Relations Presentation - DOAS Profile - 2020 | 44
Social Media
Social Media Volkswagen Volkswagen LCV Audi 3.9 mn followers 1,066,498 followers 1,159,446 Facebook followers Turkey’s 3rd largest locally followed brand page Total number of interactions 71,306 19,249,447 reach in 2019 Turkey’s 1 largest locally followed automotive brand st Total number of reach 6,626,673 274,530 interactions in 2019 page 1st in the commercial vehicle category in the world 6th ranking among Audi globally Turkey’s Most Followed Car brand 3,307,067 user interaction Number of followers 29,601 409,879 Twitter followers 198,228,797 reach Total number of interactions 98,159 1st brand among all automobile brands on total The 3rd largest VW brand page Total number of reach 2,002,201 followers 23,800 interactions in 2019 446K + followers Number of subscribers 14,300 The largest brand account in automotive Total number of interactions 845 4,960 YouTube subscriptions The second largest Volkswagen Brand Page YouTube views 17,491,986 6,069,416 views 1,564,238 likes, 16,660 comments 1,598,621 interaction Amarok Turkey 2019 333,548 Instagram followers 19,148,009 reach in 2019 Number of followers 57,374 871,389 interactions in 2019 Total number of interactions 98,159 4th largest Audi account globally Porsche Total number of reach 2,958,306 The world’s largest Amarok page. 12,573 LinkedIn followers 350,969 mn followers First automotive brand to actively use LinkedIn in Number of content in 2019: 48 Turkey Number of content interactions in 2019: 13,595 Number of video sharing in 2019: 8 SEAT Number of video views in 2019: 5,647 Global SEAT Facebook 5.6 mn followers Interactions: 1.1 mn (Turkey) ŠKODA 117,120 followers Reach: 63.8 mn (Turkey) 760,960 followers Increase in number of followers in one year: 19,177 Number of content in 2019: 352 43,499 followers 171,718 followers Ranked 4th among all SEAT Twitter accounts. 3,770 subscriber 14,952 followers Total view: 1.7 mn 125,189 followers Ranked 1st among all SEAT countries on Instagram 3,227 subscriber 17,213,761 views *All data is as of May 2019 Investor Relations Presentation - DOAS Profile - 2020 | 46
Investor Relations
Doğuş Otomotiv Investor Relations With a proactive approach in 2019, investor Percentage of Foreign Ownership (%) meetings were held with 356 investment 2019 DOAS BIST 100 firms, of which 34 were conducted one-on- %14 66% 65% one, 6 as a group, and over 300 conference 60% calls with investors. To provide information on the company’s operations, 3 Analyst Days and 3 Investor Days were organized. Foreign Ownership 11% 14% 8% Video and telephone calls were conducted with more than 300 foreign analysts and brokers based in cities including Austin, 2017 2018 2019 Boston, Capetown, Chicago, Dallas, Des Moines, Hong Kong, Lima, Los Angeles, Earnings Per Share Price/Earnings Rate Miami, Monaco, Montevideo, New York, 2019 Quito, Salt Lake City, San Francisco, Santa 24,88 0,93 24,88 Monica, Singapore and Tokyo to discuss the Company’s activities and developments. 0,67 In the annual “Emerging EMEA Executive Team” survey conducted by Institutional Price/Earnings Rate 0,38 8,90 6,45 Investor Magazine and highly anticipated by the finance community in Europe, 12 thousand trading professionals evaluate 2017 2018 2019 2017 2018 2019 approximately 400 companies and over 990 executives from more than 20 industries in the “Best CEO,” “Best CFO,” “Best Investor 2019 Award Most Honored Relations Professional,”and “Best Investor Relations Program” categories. In the 2019 survey, Doğuş Otomotiv CFO Kerem Talih took third place in the “Best CFO” category in the automotive industry, and Investor Company Relations Manager Müge Yücel took second place in the “Best Investor Relations Emerging EMEA Professional” category. Executive Team Investor Relations Presentation - DOAS Profile - 2020 | 48
Investor Relations Contacts Müge Yücel, GRCP Head of Investor Relations +90 262 676 90 58 muyucel@dogusotomotiv.com.tr Address: Şekerpınar Mah. Anadolu Cad. No: 22 ve 45, 41420 Çayırova/Kocaeli Turkey Website: www.dogusotomotiv.com.tr E-mail: yatirimciiliskileri@dogusotomotiv.com.tr investorrelations@dogusotomotiv.com.tr Investor Relations Presentation - DOAS Profile - 2020 | 49
Disclaimer Doğuş Otomotiv Servis ve Ticaret A.Ş. (the “DOAS”) has prepared this presentation documents (the “Document”) consisting of documents and appendixes thereto for the sole purposes of providing information and projections and statements relating to the DOAS (the “Information”). DOAS cannot guarantee the accuracy, adequacy, or completeness of such information, and cannot be responsible for the results. The Information is subject to change without any notice. Neither the Document nor the Information can construe any investment advise, or an offer to buy or sell DOAS shares. This Document and/or the Information cannot be copied, disclosed or distributed to any person other than the person to whom the Document and/or Information delivered or sent by DOAS or who required a copy of the same from the DOAS. Any and all information contained in this document are strictly confidential.
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