International Expansion - Deichmann
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International Expansion
The Company
Deichmann is Europe‘s largest shoe retailer today. It is since
1913 a family-run business, meaning the owners vouch for the
company with their name and full commitment. This concept
has been successful ever since the company founding and
will continue the applied in the future.
Meanwhile the Deichmann Group is generating over half of its
turnover abroad. Alongside Germany, the company is current-
ly active in 28 countries. Although Deichmann is European
market leader in the shoe retail industry, the company plans
to continue operating as a family business and maintain its in-
dependence. Deichmann‘s growth course is characterized by
loyalty to its original strategy: expanding by means of its own
resources. This strategy has enabled Deichmann to remain
independent of stock exchanges and financial markets. The
shops are not operated as franchises but remain in the hands
Heinrich Deichmann of the company.
owner of the Deichmann Group.
Deichmann is a reliable business partner in every country,
with an interest in long term tenancies.
The Sweden
2007 Opening
DEICHMANN
development of the
Deichmann Group Estonia
2019 Opening
DEICHMANN
Latvia
Denmark 2019 Opening
Great Britain
2003 Opening DEICHMANN
2001 Opening
DEICHMANN DEICHMANN Lithuania Russia
2008 Opening 2014 Opening
DEICHMANN DEICHMANN
Poland
Netherlands 1997 Opening
1985 Takeover Germany Czech Republic
DEICHMANN
van HAREN 1913 Founding 2003 Opening
USA DEICHMANN DEICHMANN
1984 Takeover Belgium
1988 Takeover Slovakia
RACK ROOM SHOES 2018 Opening
ROLAND 2004 Opening
(then LERNER SHOES) van HAREN
Austria DEICHMANN
2002 Takeover France
1992 Opening
OFF BROADWAY 2018 Opening Hungary
DEICHMANN
DEICHMANN 2001 Opening
Croatia DEICHMANN
Switzerland Slovenia 2007 Opening Romania
1973 Takeover 2006 Opening DEICHMANN 2007 Opening
DOSENBACH DEICHMANN DEICHMANN
1992 Takeover Bulgaria
OCHSNER 2009 Opening
Bosnia and Serbia
DEICHMANN
Italy Herzegovina 2011 Opening
2008 Opening 2013 DEICHMANN
Portugal Spain DEICHMANN Opening
2011 Opening 2010 Opening DEICHMANN Turkey
DEICHMANN DEICHMANN 2006 Opening
DEICHMANN
Deichmann SE · Deichmannweg 9 · 45359 Essen · Tel 0049 201 86 76 00 · www.deichmann.com
Facts & Figures
No. 1 in Europe
177 million pairs of shoes
26 countries
3,989 stores
39,564 staff
5,8 billion Euro in sales
In 25 European countries and in the USA, the group generated a gross turnover of 5.8 billion euros (net: 5 billion euros) in the
past financial year – the highest in a company history spanning more than 100 years.
The currency-adjusted turnover increase was 5.9 per cent. And the company was also able to generate like-for-like sales
growth of 2.8 per cent. At the end of 2017, Europe’s largest shoe retailer was running a total of 3,989 branches and 36 online
shops, employing a staff of 39,564. In 2017 the group successfully entered the market in another two countries: France and
Belgium.
For the current year, DEICHMANN is planning record-high investments: 245 million euros are being invested in the international
infrastructure and further digitalisation, 102 million of which in Germany alone. (Press release 14.03.2018)
Turnover in million euro & stores 5800
5600
5300
Turnover in million euro 4900
Number of Stores 4500
4630
4130
3932
3398
3116 3989
3857
2941 3710
2710 3600
2459 3325 3500
2185 3175
2939
1789 2767
2324 2546
1203 2185
2067
1982
778 1713
1352
926
1974 1991 1994 1999 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Deichmann SE · Deichmannweg 9 · 45359 Essen · Tel 0049 201 86 76 00 · www.deichmann.com
Target group and
range of products
Generalist and specialist
Target groups
Core target groups: Target group plus: Range of products: Brand policy:
Fashion-orientated men Demand-orientated Full range of women, men, Exclusive proprietary
and women, 20-49 years families with children plus children‘s shoes, trainers brand portfolio.
of age best-agers and comfort shoes External brands in sports
segment and acquisition
of quality brands.
Traditional
media
The Deichmann
omni-channel mix
covers all communication Call Center Online Shop
Penetration/
and sales channels. visibility
Customer eCommerce
care
Social Location based
engagement services
Social Web
Mobile Shop
Social Mobile + App
commerce commerce
S2H
Targeted Ship-2-Home
content
Click&Collect/
Platform online
business reservation
Web Stores
Deichmann SE · Deichmannweg 9 · 45359 Essen · Tel 0049 201 86 76 00 · www.deichmann.com
Our shop concepts
High street –
City centre locations
as well as highly frequented pedestrian zones
• shops in A and B locations
• preferably at ground level
• at least 400-500 sqm, with additional storage space
if appropriate
• in exceptions, multi-storey with up to 1,000 sqm
• good visibility
• wide window front
• straight-line/preferably rectangular floor plan
• very good accessibility and transport links
Deichmann SE · Deichmannweg 9 · 45359 Essen · Tel 0049 201 86 76 00 · www.deichmann.com
Our shop concepts
Shopping centres
• total area of at least 20,000 sqm
• modern architecture or high-quality old building
• with good tenant occupancy, consisting of
international/domestic fashion retailers and
specialist shops
• box-style store
• gross area of approx. 400-500 sqm
• minimum of 9 m store frontage
• ceiling height of at least 3 m
• good visibility of the shop in the mall
Deichmann SE · Deichmannweg 9 · 45359 Essen · Tel 0049 201 86 76 00 · www.deichmann.com
Our shop concepts
Retail Park Centres
and Strip Malls
• with a total sales area starting from 5,000 sqm
• shop with minimum 400 sqm
• with appropriate tenant occupancy consisting of a
self-service department store as well as convenience
goods retailers
• with good transport links and spacious parking
facilities
Convenience stores
• with a total sales area of approximately 3,000 sqm
• with local provision function
• good visibility and transport links
• preferred single-floor layout
Deichmann SE · Deichmannweg 9 · 45359 Essen · Tel 0049 201 86 76 00 · www.deichmann.com
Germany AUSTRIA + SCANDINAVIA
Frank Bode CENTRAL AND EASTERN EUROPEAN COUNTRIES
Susanne Wichtrup
frank_bode@deichmann.com
Alexander Chlumecky susanne_wichtrup@deichmann.com
Deichmann SE
alexander_chlumecky@deichmann.com ► Denmark
Deichmannweg 9
Tomas Marcek DEICHMANN – SKO ApS
45359 Essen
tomas_marcek@deichmann.com Vesterbrogade 6D, 1. sal
Phone: +49 201 8676 261
► Austria 1620 Copenhagen V
www.deichmann.com
DEICHMANN GmbH Phone: +45 33 34 38 00
Modecenterstrasse 22/ MGC 4 / Top 602 www.deichmann.com
Switzerland A-1030 Wien
Raffaele de Stefano Phone: +43 1 798 64 00 ► Sweden
raffaele_de_stefano@deichmann.com www.deichmann.com Deichmann Sko AB
DOSENBACH - OCHSNER AG c/o Deichmann Sko ApS
► Bulgaria Vesterbrogade 6D, 1. sal
Schuhe und Sport
A. Chlumecky - T. Marcek 1620 Copenhagen V
Allmendstraße 25
Deichmann targovia s obuvki EOOD Phone: +45 33 34 38 00
8953 Dietikon 1
bul. Tzarigradsko shosse 115 G www.deichmann.com
Phone: +41 44 745 46 33
Business Center MEGAPARK, et. 2, office E2
www.dosenbach.com
1784 Sofia
Phone: +35 9 2 8178 901 POLAND + BALTICS
Great Britain www.deichmann.com
Wojciech Normand (CEO)
Mark Cunningham ► Hungary wojciech_normand@deichmann.com
mark_cunningham@deichmann.com Krisztina Fodor Marcin Richert
DEICHMANN-SHOES UK Ltd. krisztina_fodor@deichmann.com marcin_richert@deichmann.com
16 Compass Point DEICHMANN-Cipökereskedelmi Kft. Marcin Detko
Market Harborough Kassák Lajos u. 19-25. / 6. Stock marcin_detko@deichmann.com
Leicestershire England, LE16 9HW 1134 Budapest ► Poland
Phone: +44 1858 436 519 Phone: +36 1 263 66 80 DEICHMANN-Obuwie Sp. z. o. o.
www.deichmann.com www.deichmann.com ul. Lotnicza 12
54-155 Wrocław
► Romania
Russia www.deichmann.com
Alexandru Tatoi
Armin Schweers Phone: +48 71 3901427
alexandru_tatoi@deichmann.com
armin_schweers@deichmann.com +48 71 3901420
DEICHMANN Comercializare
Deichmann Ltd. Incaltaminte SRL ► Lithuania
Room 1B, premise XXV, bld. 1, housing estate 6, Victoria Park UAB DEICHMANN AVALYNĖ
22-nd kilometer, Kievskoye highway, settlement Sos. Bucuresti - Ploiesti nr. 73-81 A. Goštauto g. 40B
«Moskovsky», Cladirea 2 , Etaj 4 Sector 1 03163 Vilnius
Moscow, 108811 013685 Bucuresti Phone: +370 5 249 1230
Phone: +7 495 745 26 88 Phone: +40 21 300 4600 www.deichmann.com
www.deichmann.com www.deichmann.com
► Latvia
SLOVENIA, BOSNIA, CROATIA, SERBIA
SPAIN + PORTUGAL
Toncek Krajnc
Markus Weber toncek_krajnc@deichmann.com ► Estonia
markus_weber@deichmann.com
► Slovenia
► Spain DEICHMANN prodaja
DEICHMANN Calzados, S. L. obutve d.o.o.
C/Juan Gris 10-18 3a Dunajska cesta 151
08014 Barcelona France
1000 Ljubljana Fabrice Gentile
Phone: +34 93 432 9485 +38 612 39 63 03
www.deichmann.com fabrice_gentile @deichmann.com
www.deichmann.com DEICHMANN CHAUSSURES SAS
► Portugal ► Bosnia Parc Technoland
DEICHMANN Calçados – Unipessoal, LDA. Deichmann obuća d.o.o. Bat. F, 3 allée de Toscane
Av. da Républica, n° 6 7a Esq. Franca Lehara 2 69800 Saint Priest
1050-191 Lisboa 71000 Sarajevo Phone: + 33 4 37 54 61 61
Phone: +34 93 432 8336 Phone: +38 61 2396 340 www.deichmann.com
www.deichmann.com www.deichmann.com
► Croatia NETHERLANDS + BELGIUM
Italy DEICHMANN trgovina obucom d.o.o.
Maurilio Prezioso Frank van Sebille
Rudolfa Kolaka 14 frank_van_sebille@deichmann.com
maurilio_prezioso@deichmann.com 10040 Zagreb
DEICHMANN Calzature S. r. L. Phone: +38 61 2396 303 ► Netherlands
Via XXV Aprile 5 www.deichmann.com VAN HAREN Schoenen B. V.
20016 Pero (MI) van Liemptstraat 10
Phone: +39 02 3834 8001 ► Serbia 5145 RB Waalwijk
www.deichmann.com DEICHMANN trgovina Phone: +31 416 562 200
obucom SRB d.o.o. www.vanharen.nl
Bulevar Mihajla Pupina 4
Turkey 11070 Novi Beograd ► Belgium
Metehan Oezel Phone: +38 6 1 239 63 03 Van Haren Schoenen BVBA
metehan_oezel@deichmann.com www.deichmann.com Ankerrui 9
Deichmann Ayakkabıcılık San. ve Tic. Ltd. Şti. 2000 Antwerpen
19 Mayis Cad. No:3 SLOVAKIA + CZECH REPUBLIC +31 416 56 22 00
Golden Plaza Kat 6 Petr Leden
34371 Sisli / Istanbul petr_leden@deichmann.com
Phone: +90 212 373 7003
www.deichmann.com ► Slovakia
DEICHMANN-OBUV SK s.r.o.
Ulica Logistického Parku 1
929 01 Dunajská Streda
Phone: +420 543 423 600
www.deichmann.com
► Czech Republic
DEICHMANN-OBUV s.r.o.
Brno Business Park
Londýnské nám. 853/1
639 00 Brno
Phone: +420 543 423 600
www.deichmann.com
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