BERLIN 2019 - Media Impact
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INTER NATIONAL MUSIC AWARD B E R L I N 2 019
ATTITUDE,
INNOVATION,
COURAGE
T H E AWA R D
A NEW, YET COMPLETELY DIFFERENT MUSIC AWARD,
HONORING SOCIAL INTERACTION AND
CREATIVE INNOVATION.
★ NATIONAL & INTERNATIONAL RELEVANCE
★ AN ACCLAIMED & RESPECTED JURY
★ FAMOUS GUESTS & RENOWNED PERFORMERS
★ A LAVISH PRODUCTION WITH TOP-NOTCH BILINGUL HOSTS
★ CONTINUOUS MEDIAL PRESENCE THROUGH AN ALL YEAR LONG NARRATIVE
AN EXPERIENCED PANEL OF
RENOWNED MUSICIANS &
CREATIVE VISIONARIES,
A TEAM★ FOR EACH CATEGORY
JURY MEMBERS / CATEGORY HOSTS:
★ PETER HUTH (EDITOR IN CHIEF, WELT AM SONNTAG)
★ SEBASTIAN ZABEL (EDITOR IN CHIEF, ROLLING STONE GERMANY)
★ ANJA CASPARY (CHIEF HOST, RADIOEINS)
★ UDO DAHMEN (MD, POPAKADEMIE MANNHEIM)
★ KATJA LUCKER (MD, MUSICBOARD BERLIN)
★ HANS NIESWANDT (DJ, ARTISTIC DIRECTOR AT FOLKWANG UNIVERSITY)
AND MORE
ASSESSORS:
★ NEIL TENNANT (PET SHOP BOYS)
★ WOLFGANG TILLMANS (PHOTOGRAPHER)
★ ANNETTE HUMPE (ARTIST „ZWEIRAUMWOHNUNG“)
★ DANIEL EK (CEO, SPOTIFY)
★ JACK WHITE (MUSICIAN)
★ TONY VISCONTI (PRODUCER)
★ EMMA WATSON (ACTRESS)
AND MORE
★ALL NAMES ARE EXEMPLARY AT THIS POINT
INDEPENDENT T H E J U RY
FAIR, DIVERSE
COMMITMENT,
COMMITMENT
STYLE, HEROES…
★ HONORS OCIAL OR POLITICAL ACTIVITIES T H E C AT E G O R I E S
★ DETERMINED BY JURY + ASSESSORS
STYLE
★ HONORS THE STYLE ICON OF THE YEAR
★ DETERMINED BY JURY + ASSESSORS
FUTURE
★ HONORS A FORWARD-LOOKING IDEA BEGINNER
★ DETERMINED BY JURY + ASSESSORS ★ HONORS THE NEWCOMER OF THE YEAR
★ CRITIC’S CHOICE, DETERMINED BY A PANEL OF
SOUND INTERNATIONAL MUSIC JOURNALISTS
★ HONORS THE ALBUM OF THE YEAR
★ DETERMINED BY JURY + ASSESSORS PERFORMANCE
★ HONORS EXCELLENCE IN LIVE PERFORMANCE
HERO ★ AUDIENCE AWARD, DETERMINED BY READERS OF
★ HONORS A LIFETIME ACHIEVEMENT AXEL SPRINGER PORTFOLIO AND INTERNATIONAL ISSSUES
★ DETERMINED BY JURY + ASSESSORS OF ROLLING STONE MAGAZINE★ LANA DEL REY
★ ST. VINCENT
★ GRACE JONES
★ TAYLOR SWIF T
★ ARIANA GRANDE
★ BRUCE SPRINGSTEE
★ KENDRICK LAMAR
★ DEPECHE MODE
★ BRUNO MARS
★ ED SHEERAN
★ALL NAMES ARE EXEMPLARY AT THIS POINT
THE ARTISTS
GLAMOUR FROM
AROUND THE WORLDA LIVE-SHOW LIKE NO OTHER. RARE COLLABORATIONS
AND UNIQUE PERFORMANCES. BI-LINGUAL HOSTS &
ACCEPTANCE SPEECHES THAT ARE SHORT TO THE POINT.
THE VENUE: A NEW, HYPER-MODERN ARENA IN THE
HEART OF BERLIN, FILLED WITH 5,000 FANS AND SPECIAL
GUESTS.
AN UNFORGETTABLE LIVE EVENT, WHETHER WITNESSED
IN PERSON OR VIA LIVE STREAM. LIVE TICKER,
BACKSTAGE VIDEOS AND SOCIAL MEDIA COVERAGE
WILL DELIVER INTIMATE GLIMPSES FROM BEHIND THE
SCENES TO A WORLDWIDE AUDIENCE.
THE PRODUC TION
BREATHTAKING &
UNFORGETTABLETHE CENTER SPEAKER − THE SUBWOOFER −
THE MOST RESPEC TED CONSTANT CONTENT VIA
BRAND IN MUSIC
★ THE IMA WEBSITE
★ ROLLING STONE ★ PRINT & WEB
★ SOCIAL MEDIA
THE REAR SPEAKERS – ★ VIDEO CONTENT
THE COMBINED POWER ★ LIVE STREAMING
OF THE AXEL SPRINGER
MEDIA PORTFOLIO AND THE CRESCENDO OF
THE PERFEC T SOUND…:
★ BILD/BILD AM SONNTAG
★ WELT/ WELT AM SONNTAG ★ THE AWARD SHOW
★ MUSIKEXPRESS IN OC TOBER 2019
★ METAL HAMMER
★ SPORTBILD
★ AUTOBILD T H E CO U V E R AG E
★ COMPUTERBILD
SURROUND SOUND &
VISIONFROM THE AWARD AND ITS
PROTAGONISTS TO THE PEOPLE
WHO CREATE MEANING:
A RAPID-FIRE STREAM OF
YEAR-ROUND STORYTELLING
★ ADVERTISING
★ BRAND STORIES
★ NATIVE ADVERTISING
★ SOCIAL MEDIA STORYTELLING
★ PRE/POST-ROLL IN VIDEO CONTENT
€ 3.5 ★
★
OUT OF HOME CAMPAIGN
LIVESTREAM
MIO. ★ FOLLOW UP COVERAGE
TOTAL
GROSS
MEDIA
VALUE
T H E C O M MU N I C AT I O N
ALL CHANNELS,
ALL YEARcontinued storytelling + content generation
IMA award
ceremony
Launch of Jury panel Announcement 10.2019 Follow-up
communication revealed of the nominees coverage
02.2019 04.2019 07.2019 07.2019
THE TIMELINE
A NEVER–
ENDING STORYWE SEEK OUT PARTNERS WHO
– LIKE THE IMA – STAND FOR THE INTEGRALS OF OUR
INNOVATION AND ATTITUDE. PARTNERSHIP
AND ARE EAGER TO CREATE A (VARIES BY SPONSORING LEVEL)
UNIQUE EXPERIENCE TOGETHER
BRANDING
WITH US.
ON- & OFFLINE CO-BRANDING CAMPAIGN
THUS, PREDEFINED SPONSOR PACKAGE LOGO INTEGRATION
CONTINOUS, ALL YEAR-LONG VIDEO FORMAT
ARE A THING OF THE PAST. WITH YOUR
+ LIVE STREAM OF EVENT
INPUT WE WILL SET A SCENE TAILORED
ON THE GROUND ACTIVATIONS
TO YOUR NEEDS, WITHOUT OMITTING
PARTNER‘S OWN VIP-LOUNGE
THE ESSENTIALS, OF COURSE. IT‘S A
CAMPAIGN FOR THE WHOLE YEAR – HOSPITALITY
BECAUSE THE AWARD IS MORE THAN THE COMMUNICATION RIGHTS
CEREMONY. GOODIE BAG INSERTS
CATEGORY PRESENTING
T H E PA R T N E R S NAMING RIGHTS
…AND, MORE IMPORTANTLY,
HAPPY
YOUR INDIVIDUAL EMBEDDING!
TOGETHERCAN
YOU FEEL
IT?
KNUT FABIAN DÖRING MARTIN LIPPERT
HEAD OF SALES QUALITY DIVISION HEAD OF MUSIC
KNUT.DOERING@MEDIAIMPACT.DE MARTIN.LIPPERT@MEDIAIMPACT.DE
+49 30 2591 73 998 +49 30 2591 73 318You can also read
