INFORMATION HANDBOOK TELL A STORY WITH DATA - Competition schedule, judge profiles, rubrics, and lots more - University of New Brunswick

INFORMATION HANDBOOK
Competition schedule, judge profiles, rubrics, and lots more.

 TELL A STORY WITH DATA

THANK YOU FOR BEING PART OF THIS JOURNEY

 38 TEAMS
 DATA DRIVEN

THANK YOU FOR BEING PART OF THIS JOURNEY

 35
 BUSINESS
 EXPERTS,
 MENTORS,
 SPEAKERS &
 PARTNERS FROM
 DIVERSE INDUSTRY

THANK YOU TO ALL OUR VALUABLE SPONSORS AND PARTNERS
 Platinum Sponsors

 Gold Sponsors

COMPETITION OVERVIEW

2021 Virtual Data Challenge

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 Teams Competing
Coordinated by the International Business and Entrepreneurship Centre Sprint
(IBEC) in UNB Fredericton’s faculty of management, our Data Visualization 10

Challenge has come a long way!
 Visualization
 17

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It began as an in-class competition five years ago when the Date
Visualization course was first piloted during summer session. The City of
Fredericton provided data sets for students to work with as they applied
their learning from the class to present actionable insights. The response
from students and local business leaders was overwhelmingly positive and Analytics
within a few months, the faculty of management was hosting the Data 11
Challenge as part of the Annual Gov Maker Conference.
 Since 2018 the Data Visualization Challenge has been a stand-alone

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 competition, attracting student competitors from across Atlantic
 Canada and other parts of the country. Businesses and
 Team Education/Career Backgrounds
 municipalities across New Brunswick have contributed by providing
 data sets and sponsorships; and industry leaders from across
 Business 11 Atlantic Canada have served as judges and mentors.
Computer Science 8

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 This year we’ve expanded the challenge to include competitions in
 Analytics 6 Data Analytics and Data Sprint, in addition to Data Visualization
 Other* 5 competition. While the COVID-19 pandemic has forced us to go
 Engineering 3 virtual, we are excited to be hosting 93 participants in 38 teams,
 from eight countries, including five Canadian provinces;

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 Geomatics 3
 additionally, 32 business experts from 25 world class organizations
 Economics 2 have volunteered to serve as judges, mentors and speakers.

 *Life Sciences, Bioinformatics, Artificial Intelligence, Digital Innovation, Health Sciences,
 Using data to tell stories and provide recommendations will be a
 Innovation And Design Engineering common theme through all three tracks.

VIRTUAL ESSENTIALS

Tips for a great virtual

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 CLICK
experience CANCEL IF
 YOU SEE
 THIS
The competition is hosted on Microsoft Teams using the new
breakout room feature. We will help you get to the breakout room

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based on the schedule if you are participating, or your preference
if you are an audience member.
 CLICK THIS OPTION
Please note: Kindly do NOT open the meeting links you receive in
your calendar invites on the Microsoft Teams app EVEN IF you
have it installed already. Why? If your app is not the latest update
with the breakout rooms feature, we will not be able to move you
 Fig. 1 - What you see after pasting the link in Chrome or Edge (browsers)
to a breakout room.

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Steps to join a meeting. Fig. 2 - Getting around MS Teams once you are on a meeting.
1. Copy the link highlighted in your calendar invite
2. Paste the link in Google Chrome or Microsoft Edge
3. Select the option “Continue on this browser” see figure 1

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 i. Ignore the prompt that pops up if you already have
 Microsoft Teams
4. Give permission to your browser to use your Microphone and
 Webcam

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5. Enter your name
6. Voila! You’ve reached the competition zone!
7. We will assign you to a breakout room

SCHEDULE (1/2)

Competition Rounds

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The competition is open to the public to join and watch teams compete. Kindly refer to online instructions to join the competition on page 6.

 March 11 March 12

 VISUALIZATION
 ANALYTICS
 The Data Sprint Wikidata hackathon begins in the morning The presentation-round for the Data Visualization and Data
 followed by presentations to judges in the afternoon. Analytics tracks’ begin with qualifiers in the morning,
 followed by finals in the afternoon.
 Click here to watch the teams compete 1 pm onwards.
 Click here to watch the teams compete 8 am onwards.

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 • 8 to 10 am - Teams solve a list of queries on WikiData.
 • 8 to 11 am - Qualifiers for all teams.
 • 10 am to 12 pm - Teams create a presentation based on
 a common theme using information on WikiData. • 12 to 1 pm - Panel session moderated by Cathy Simpson

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 • 1 pm onwards - Teams present their theme-based • 1 to 3 pm - Finals for 6 teams in each track.
 presentations to judges.
 • 4 pm onwards - Awards ceremony with a keynote address
 by Mayor of Fredericton Mike O’Brien.

SCHEDULE (2/2)

Industry Engagement & Workshops

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We are committed to creating an ideal setting for citizens to get engaged, to meet leaders in academia, government, and private organizations,
and to explore the world of data science. Subscribe to the Faculty of Management YouTube page and stay updated.

 March 12 March 5

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 ANALYTICS
 Come learn with us. Our panel guests are engaged in Sandi MacKinnon and Meredith Langille showcased an exciting
 transformational data products and projects. Together, we’ll project they are working on with the city of Fredericton called

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 learn what opportunities they are creating when using the "The Prosperity Hub," based on the United Nations Sustainability
 newest technology to exploit the power of data. And we’ll talk Development Goals! This interactive workshop showed how data
 about careers. The opportunities are limitless. collaboration in the non-profit sector can lead to community
 prosperity.

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 Join the conversation
 Watch the recording on YouTube.

PRIZES
 The Data Challenge Is Proud To Offer Nearly $10,000 In Cash Awards

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Presentation Round Presentation Round Presentation Round
 1st Place - $750 1st Place - $1,000 1st Place - $1,250
 2nd Place - $500 2nd Place - $500 2nd Place - $750

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 3rd Place - $250 3rd Place - $250 3rd Place - $500

 Infographics Teaser-Poster

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 1st Place - $500 1st Place - $400
 2nd Place - $300 2nd Place - $250
 3rd Place - $250 3rd Place - $150
 Viewers Choice - $250 Viewers Choice - $250

DATA VISUALIZATION OVERVIEW

Welcome to the fifth-edition of the Data Visualization competition. Teams are

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welcome any open data sets that are publicly available, however they must use
data that fits at least one of the 17 topics of the 2030 Agenda for Sustainable
Development.

Check out these excellent open-data sources.

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Presentation Category 8 AM - 3 PM
Each team will be required to present their data story to a panel of judges through
data visualizations (charts, graphs, etc.) using any software (PowerPoint, Tableau,
Keynote, etc). Participants will need to share their screen on Microsoft Teams and
 Presentation
present to a panel of judges. It is not necessary for all team members to present. 4 MINUTES

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Qualifiers and finals

 Judge Q&A
Infographics

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Use visuals to tell your story on one page! The infographics will be shared with the
 10 MINUTES
judges before the competition. The infographics are not showcased during the
presentations.

DATA VISUALIZATION PRESENTATION SCHEDULE

Start Time Room 1 Room 2

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 Some vaccinate others
 8:15 AM Tech Analyst
 vacillate
 8:30 AM Datapreneurs Insight Edge
 8:45 AM Data Scrappers SOLO
 9:00 AM print( 'Data World' ) CCNB-Bathurst

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 9:15 AM Start Team Beyond Numbers
 9:30 AM Students & Stats Salonee Tyagi
 9:45 AM 15 minute break
 10:00 AM Visualization Nation irie
 10:15 AM Tosha Ivey MSc Data Viz Team
 Presentation Rubrics
 10:30 AM Civic Tech Fredericton

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 10:50 AM Qualifier Judge Deliberation (30-40 mins) Clear Purpose / Message
 12 PM Panel session moderated by Cathy Simpson
 1-3 PM 6 Finalists will present again Participant can answer questions
 3-330 PM Finals Judge Deliberation
 Shows comparison & contrast
 4 PM Awards Ceremony

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 Causality and explanation provided
 S. No Room 1 Judges Room 2 Judges
 1 Andrew Lockhart Bernie Connors
 Display
 2 Ryan MacLeod Oriana Cordido

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 3 Sarah Kane Sydney McAdam
 Information is layered
 6 judges in the finals, Kendra Haines will replace Sarah Kane as a finalist
 judge.
 Presentation

DATA ANALYTICS OVERVIEW

Welcome to the first-edition of the Data Analytics competition. Teams have a

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choice of using 1 of the 13 StatsCan COVID-19-theme data sets. Teams must
show all the steps, tests, justifications, and decisions they took to arrive at their
insight/prediction. They must be able to explain to a lay person these steps in a
clear and concise manner.

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The goal is to:
 • Wrangle data sets so they can be used for analysis
 • Select the appropriate statistical techniques to apply to your analyses,
 including conducting appropriate tests
 • Correctly interpret the results
 • Provide predictions and insights to decision makers

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Presentation Category 9 AM - 3 PM
Each team will be required to present their insights to a panel of judges using any
software, such as Jupyter Notebook, PowerPoint, or in SPSS or STATA. Participants
will need to share their screen on Microsoft Teams and present to a panel of judges.
It is not necessary for all team members to present.
 Presentation

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 10 MINUTES
Qualifiers and finals

Teaser Posters Judge Q&A

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Using only 3 sentences, teams will generate curiosity for their presentations, while
being easy for a layman to understand. The teaser-posters will be shared with the 10 MINUTES
judges before the competition. The posters are not showcased during the
presentations.

DATA ANALYTICS PRESENTATION SCHEDULE

Start Time Room 1 Room 2

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 9:00 AM Outliers Zoom
 9:20 AM Ninja turtles DDivers
 Some vaccinate others
 9:40 AM Datapreneurs
 vacillate
 10:00 AM 15 minute break

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 10:15 AM TMR Data Wizards
 10:35 AM Data_Tell_Story Insight Edge
 10:55 AM The Mean Squares
 11:15 AM Qualifier Judge Deliberation (30-40 mins)
 12 PM Panel session moderated by Cathy Simpson Presentation Rubrics
 1-3 PM 6 Finalists will present again

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 3-330 PM Finals Judge Deliberation Problem Statement
 4 PM Awards Ceremony
 Data Wrangling
 S. No Room 1 Judges Room 2 Judges
 Data Exploration
 1 Pierre-Andre Fruytier Siobhan Hanratty

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 2 Berend van Middendorp James Ayles
 Analyzing Information
 3 Julie McKay James Stewart
 4 Jason Lee* Pruthvi Brahmbhatt
 Quality of Insight/Complexity of Analysis
 5 Asif Hasan*

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 * Judges will join after the 10 AM break
 Visual Representation & Presentation
7 judges in the finals. Andre Bucumi, James Ayles, Jason Lee, Julie McKay,
 Jenna Evans, Pierre-Andre Fruytier, & Siobhan Hanratty
 Effective & Engaging Narration

DATA SPRINT OVERVIEW (1/2)

Welcome to the first-edition of the Data Sprint competition. This fun

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hackathon-style competition will require teams to query data with speed,
accuracy, and creativity.

There is no preparation required as the questions will be provided on the
morning of the event (Mar. 11, 2021) itself. All participants will need to

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know SPARQL and will be required to run queries on Wikidata.

Please note: Wikidata only hosts public information. Not all the information on
Wikipedia is available on Wikidata. Wikidata is an accessible way to search and
present data and has about 92 million data items, 26,000 active users, and
nearly 7.5 million queries run per day. Learn more about Wikidata here

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Running Queries 8-10 AM
All teams will be provided a list of questions of varying complexity which need to be
answered as queries on WikiData. They must answer as many questions as they can by 10
 50%
am. Of total score

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Theme-based Queries 10-12 PM
A common theme will be announced to all the teams. Each team must create at least 5
queries on the theme which will be presented to judges in the afternoon. 50%

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 Of total score
Presentation 1-3 PM determined by
Teams will present their theme-based queries on Wikidata to a panel of judges. judges

DATA SPRINT OVERVIEW (2/2)

Wikidata is a powerful tool that can query and present data among other

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functionalities. Teams will create queries that can be represented in different
ways. Below are some examples of what to expect during the presentations.

Please note: The below examples are from Dr. Chris Baker's courses CS3983 &
CS3553 at UNB Saint John. The queries (SPARQL) have not been disclosed.

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The question and the query displayed using the Wikidata functions have been
showcased.

Example 1 TIMELINE & IMAGES Example 2 MAPS WITH COORDINATES
Question: Find the names of men and women born in New Question: Find airports in New Brunswick and show their

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Brunswick and list their occupations AND create a timeline to show locations on a map.
when they lived or if they are still alive.

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 JUDGES

DATA SPRINT PRESENTATION SCHEDULE

 Start Time Room 1 Room 2

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 1:15 PM Marzan Sharpshooter
 1:40 PM QuteData Civic Tech Fredericton
 2:05 PM Team Liban Explorer
 2:30 PM DataSlick Sang Utusan
 2:55 PM The Mean Squares My GiftMe

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 S. No Room 1 Judges Room 2 Judges
 1 Codanda Appachu Andre Bucumi
 2 James Ayles Andrew Lockhart Presentation Rubrics
 3 James Stewart Angela Pyne
 4 Kendra Haines Asif Hasan Clear Purpose / Message

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 5 Laura Richard Berend van Middendorp
 6 Pierre-Andre Fruytier Gerry Fairweather Participant can answer questions
 7 Ryan MacLeod Pruthvi Brahmbhatt
 Effective display of information

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 Presentation Judge Q&A Insights

 Complexity of queries

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 10 MINUTES 15 MINUTES
 Quantity

 Relevant to theme

JUDGE

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Andrew
Lockhart

 VISUALIZATION
Andrew Lockhart is the Economic Development Specialist
with Ignite Fredericton. Andrew is accountable for the
economic development and growth of the Fredericton
Region through strategic initiatives and direct business
development activities that result in new companies starting,
expanding or locating to the region.

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Andrew studied political science at St. Thomas University, and
has a master’s in business administration from the University
of New Brunswick. Prior to joining the team at Ignite, Andrew
worked for the Government of New Brunswick, St. Thomas
University, and the International Business and
Entrepreneurship Centre (IBEC).

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 JUDGES

ADVISORY COMMITTEE

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Andra
Waagmeester

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Andra is a biomedical informatician by training. He
currently resides in Belgium, where .he works on modelling
data as linked - and/or FAIR data. Primarily for biomedical
research knowledge and data, but Andra is also active in data
projects modelling data for cultural heritage and biodiversity.
Andra participates in the Gene Wiki project [1-2], which is a
project that aims at making Wikidata a hub for linked life-

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science data.

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 JUDGES

JUDGE

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Angela
Pyne

 VISUALIZATION
With more than a decade of leading corporate marketing
initiatives, Angela is a motivated and dynamic marketing
professional with bold ideas, exciting strategies, and
meaningful storytelling. Angela's current focus is on leading
the NBIF brand, marketing and public relations shop.

Sharing their story is what drives her to do great work every

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day. Inspired by New Brunswick's innovative entrepreneurs
and applied researchers, Angela is happy to shout the
successes in our province from the top of every digital
mountain (read: social channel, event, blog post, tech
website, or traditional media outlet). She gets the job done.

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 JUDGES

JUDGE

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Asif
Hasan

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Asif is co-founder and CEO of SimpTek. He is honoured to be leading an incredibly
passionate team of people who solve critical problems in the energy sector with the
vision to become the most trusted provider of products and services that make
energy efficiency and sustainability simple for everyone.

Born in Bangladesh, educated in India, Asif chose Fredericton, Canada as his home
while studying Electrical and Computer Engineering at the University of New

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Brunswick. Asif believes that resilience, determination, creativity, and teamwork are
critical for a strong leader and essential to overcome life’s challenges.

He is active in his community as a Dialogue Community Leader and Board member
of Dialogue New Brunswick. He is currently leading the Lost Votes Campaign, a
campaign working to allow permanent residents to vote in municipal elections in

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New Brunswick. He also co-chaired the City of Fredericton's current 5 year
Immigration Strategy. Last year, he was recognized as one of the Top 50 CEOs of
Atlantic Canada.

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JUDGE

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Berend
van Middendorp

 VISUALIZATION
Berend has a master’s in social economics from Utrecht University since 1999
and used his analytic knowledge first professionally to create a spatial model
that would identify revenue streams stemming from nature. In 2007 he
expected to use a similar model to further facilitate the transition to
renewable energy sources in the Netherlands. Working with the grid
operator he lost his heart to the lean methodology, became a black belt lean
consultant and designed and developed many dashboards and Kanban

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boards. The introduction of smart metering brought him back into the
realms of the more hard core analytics.

In 2018 he and his family moved to Fredericton, to enjoy nature, beautiful
scenery and the overall quality of life that is offered by the province. He
started in 2019 with NB Power as information analyst and helps setting up an

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analytic practice within NB Power.

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JUDGE

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Bernie
Connors

 VISUALIZATION
Bernie Connors, P.Eng., Geomatics Engineer
Land Information Secretariat, Service New Brunswick (SNB)

Bernie is a graduate of UNB’s Geodesy and Geomatics Engineering
program and a professional engineer. He has worked in geomatics since
1987. Bernie joined the NB Civil service in 1997 with the Department of
Environment and moved to SNB in 2008 specifically to work on the GeoNB

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project. Bernie manages the distribution of terabytes of open geomatics
data on behalf of the Government of New Brunswick.

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 JUDGES

PANEL MODERATOR

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Cathy
Simpson

 VISUALIZATION
Cathy Simpson is an Atlantic Canadian IT leader who has dedicated her
career to building the region's tech capacity. Most recently, she was the
Vice President, People and Culture with T4G Limited, one of the largest
privately held IT firms in the region with clients throughout North America.

Cathy is a leader in the movement to use technology and innovation to
drive economic growth, create thriving communities and engage citizens.
She champions this evolution as Chair of the New Brunswick Innovation

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Foundation, an independent, not-for-profit corporation that invests in new
growth-oriented companies and applied research activities. Her current
work is an extension of her role as one of the co-founders of PropelICT,
Atlantic Canada’s original tech accelerator, and she continues to mentor
and advise start-up entrepreneurs in the region. She also sits on the board

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of Enterprise Saint John.

In 2015, she decided to follow her own advice and create her own
company, a social initiative called Up+Go, delivering leadership and self-
discovery programs for high school girls and introducing them to New She began her career at NBTel and Innovatia where she

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Brunswick women who are doing extraordinary things, particularly in the helped launch Canada’s first IPTV service and other
areas of STEM, entrepreneurship, and leadership. innovative consumer products. Cathy is a graduate of F.C.
 Manning School of Business at Acadia University and lives
 with her family in Rothesay, NB.

ADVISORY COMMITTEE

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Chris
Baker

 VISUALIZATION
Dr. Chris Baker is an award-winning scientist with a career spanning both
industry, government and academia. Dr. Baker is inventor of 2 patents
filed with the USPTO and has published 90 papers in journals and
conference proceedings. He holds a full professorship at the University of
New Brunswick, Canada and is currently Chair of the Computer Science
Department in Saint John. He has 20 years of expertise with Biomedical
Informatics, Data Integration and Interoperability. In 2016 he was finalist
for the Canadian Open Data Leader of the year and shortlisted for the

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2017 New Brunswick Bioscience Achievement Award. In 2019 his research
team was awarded first prize for Outstanding Research Articles in Bio-
surveillance by International Society for Disease Surveillance (ISDS).

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 JUDGES

JUDGE

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Codanda
Appachu

 VISUALIZATION
Codanda Appachu is a Staff Software Engineer and Technical Lead of
the Data Platforms team at Flatiron Health, a health care and cancer
research technology company based in New York City. On the Data
Platforms team he helps build systems and tools to help explore,
discover and find meaning in data. His experience engineering data
and related systems spans several industries including imaging, e-
commerce and health care. He holds a Masters degree in Electrical

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Engineering and Computer Science from University of California,
Berkeley and a Bachelor's degree in Computer Science from The City
College of New York.

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 JUDGES

JUDGE

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Gerry
Fairweather

 VISUALIZATION
Gerry Fairweather, Chief Information Officer and Digital Health for 13 years designing
of the Government of New Brunswick (GNB), and building secure eHealth as the Chief
is an Enterprise Architect with more than 20 Enterprise Architect at the GNB Department
years’ experience in Information Technology of Health. Successes include:
and a background in surveying and electrical
engineering. Gerry has an enviable blend of • The electronic health record
strengths in team building, leadership, • A common client registry for all New
strategic thinking, talent acquisition, and Brunswickers
 • A comprehensive drug information system

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technological expertise, and a passion for
collaborating across government to achieve • A diagnostic imaging archive for all of
common goals. New Brunswick
 • And most importantly, a cancer integrated
Gerry has provided thought leadership and information screening system to improve
collaborated with multiple GNB and private- interventions by recognizing cancers
sector partners to work towards the Digital earlier

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Transformation of GNB. As CIO he carries
on that work by being accountable for the Gerry followed his time at Health by a fitting
success of the GNB Digital Strategy and the segue to becoming Chief Digital Officer of
Cyber Security Strategy. the Province for two years, before taking on
 the role of CIO. In this time, GNB has

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As a Security and Digital ID expert, Gerry’s become focused on digital government; we
roots in digital government go deep; during have had an approved digital strategy in
his time at CGI, he was a key part of the place for 18 months and have just
team building the original Single Window completed the first full year of execution, Gerry’s goal is to use information to maximize public good. He
Government for Service New Brunswick. He and hit 85% of our markers. believes that in government we should be viewing information as an
also worked at Electronic Medical Records extremely valuable asset that can improve people’s lives.

JUDGE

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James
Ayles

 VISUALIZATION
Mr. Ayles is the Director of Health Analytics for the New Brunswick
Department of Health. In this role James has been tasked with
fostering the strategic use of information and analytics to inform
decision making as it relates to the Department’s mandate of planning,
funding and monitoring a high quality & sustainable health system for
the citizens of New Brunswick.

 ANALYTICS
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 JUDGES

JUDGE

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James
Stewart

 VISUALIZATION
Dedicated entrepreneur, passionate about building high-performance
technical teams and contributing to regional economic success.
Background in computer science with experience in cyber and
physical security as a former crime analyst and auxiliary police officer.
Leverages academic credentials and real-world experience to develop
and deliver innovative and commercially successfully technologies.

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 JUDGES

JUDGE & PANELLIST

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Jason
Lee

 VISUALIZATION
Jason Lee is a Partner with MNP’s e-commerce, technology, media and
Technology Solutions team in Toronto. communications, energy, government,
Drawing on two decades of experience in financial services, tourism, and
technology, project and account Indigenous affairs. He is also
management and innovation labs, Jason experienced in the areas of gaming, the
solves complex technology and business internet of things, artificial intelligence /
challenges to help his clients thrive. He machine learning and data. Jason brings
leads the Centre of Excellence for an in-depth understanding of enterprise

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Applied Data (Data Engineering, ML and software delivery, customer engagement,
AI, BI and Analytics). applied data, commerce, digital
 transformation solutions and complex
Most recently, Jason has been involved in system integrations to his role.
the Digital Supercluster COVID-19
focused solutions to protect the health His background includes serving as the

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and safety of Canadians leveraging data Vice President of App Innovation at a
and predictive modelling enabling full-service applied data company and
businesses, emergency responders and leading the Canadian Global Delivery
policy leaders to make data-driven Organization for one of the leading
decisions. global product development and digital

 JUDGES
 platform engineering services company.
Jason works with clients in multiple He led a North American team to win
industries and organizations in both the global hackathons and has been a judge
private and public sectors. His breadth of at numerous Hackathons.
experience includes education, retail and

JUDGE

 OVERVIEW
Jenna
Evans

 VISUALIZATION
Jenna holds a Bachelor of Business Administration (Honors in
Marketing) from the University of New Brunswick and is an MBA
Candidate at the Faculty of Business at the University of New
Brunswick. Jenna was a participant in the 2019 APEX business plan
competition and placed first with her team. As a Project Manager with
Stiletto Consulting, Jenna takes a leadership role in select projects
ensuring coordination across multiple channels until a project’s
completion.

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Additionally, Jenna specializes in primary and secondary research
where she collects and analyzes data to assist the overall team in
making evidence-based recommendations to clients.

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 JUDGES

JUDGE

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Julie
McKay

 VISUALIZATION
Julie McKay is the manager of Land Information Infrastructure Secretariat at Service
New Brunswick and graduated from the University of New Brunswick’ s Department
of Geodesy and Geomatics Engineering. She has had numerous roles in her 20
years at Service New Brunswick, with the long term goal of developing a spatial
data infrastructure for New Brunswick. This is being accomplished through
collaboration with federal, provincial and municipal partners, creating authoritative
data and standards while reducing duplication and costs. The geospatial data, map
services and applications are made available on GeoNB and are available for

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everyone to use, develop applications and perform analysis based on an
unrestricted open data licence.

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 JUDGES

PANELLIST

 OVERVIEW
Justin
Kamerman

 VISUALIZATION
Justin leads Instnt's Product and Engineering groups - responsible for the definition
and delivery of the product and platform roadmap. He has over 20 years experience
designing and building high performance distributed systems in the
telecommunications, IPTV, identity verification, social media analytics, and IIoT
industries. He holds patents in computer vision and collaborative filtering.

He has leveraged his technical and quantitative background to deliver AI-driven
solutions at Salesforce, Alcatel-Lucent, and Bell Canada, in North America, Europe,

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and Africa. Justin holds a degree in mechanical engineering from University of the
Witwatersrand, South Africa, as well as graduate degrees in computer science and
mathematics from University of New Brunswick, Canada.

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 JUDGES

ADVISORY COMMITTEE

 OVERVIEW
Herb
Emery

 VISUALIZATION
Herb Emery is the Vaughan Chair in Regional Economics at UNB and Director
of the Atlantic Institute of Policy research.

 ANALYTICS
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 JUDGES

JUDGE

 OVERVIEW
Kendra
Haines

 VISUALIZATION
Kendra Haines is an Adult Educator and Teaching and Learning
Technologies consultant who specializes in the use and integration of
instructional technologies and the development of online/blended
learning environments for post-secondary and adult learners. She is a part-
time instructor at UNB facilitating courses in the Faculty of Education and
Faculty of Management.

 ANALYTICS
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 JUDGES

JUDGE

 OVERVIEW
Laura
Richard

 VISUALIZATION
Dr. Laura Richard is a scientist and innovator who earned her Bachelor of
Science at the University of New Brunswick and her PhD in Inorganic
Chemistry at Oxford University in the United Kingdom. Laura has lived
the full spectrum of research and development activities, from theoretical
studies to dynamic start-up companies and large scale multinationals.
Her former roles include installing Tide Pod manufacturing lines at
Procter & Gamble in France, making Downy fabric softener less gloppy

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at P&G Belgium and developing eco-catalysts for conversion of waste to
fuel at Velocys in the UK. As the Director of Research at NBIF, Laura now
spends her time helping other researchers to commercialise their ideas
and achieve a broad impact.

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 JUDGES

ADVISORY COMMITTEE

 OVERVIEW
Martin
Wielemaker

 VISUALIZATION
Dr. Martin Wielemaker is an Associate Professor in Strategic
Management and Entrepreneurship at the Faculty of
Management of the University of New Brunswick. He teaches
Data Visualization and HR Analytics. He launched the initial
Apex Business Plan and the initial Data Viz Challenge
competitions. He has received various awards for teaching
excellence, most recently the 2019 Association of Atlantic
Universities (AAU) Distinguished Teaching Award.

 ANALYTICS
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 JUDGES

PROSPERITY HUB SHOWCASE

 OVERVIEW
Meredith
Langille

 VISUALIZATION
Meredith Langille graduated from UNB’s Renaissance College Leadership
Philosophy program with minors in Mathematics and Sociology during the spring
of 2020 and now works with Greater Fredericton Social Innovation as a Community
Coordinator and Research Assistant on the Non-profit Data Collaboration Project
in partnership with NBCC. Meredith is passionate about the power of data in the
social sector and how it can help address community needs, increase social impact,
and influence policy development.

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KEYNOTE ADDRESS

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Mike
O’Brien

 VISUALIZATION
Mayor, City of Fredericton As the founding Chair of Fredericton’s
 Affordable Housing Committee and later as
There are three common threads that Chair of the Community Action Group on
weave through Mike O’Brien’s rise Homelessness, Mike has been in the
to become Mayor of Fredericton – a forefront of promoting Housing First, a
lifetime of public service, a visionary proven model to eradicate chronic
insight, and a compassion for the less homelessness in his City.
advantaged. Combined with his love for his

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community, these traits resulted in a City Hand in hand with his community service in
stronger and more inclusive than it the non-profit sector, Mike also has
otherwise may have been. a distinguished record of elected service.
 After first being voted to City Council in
Professionally, he made his mark as a 2001, he was re-elected in the subsequent
professional engineer. But to some older three elections, then in 2016 was elected

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Frederictonians, he may be better known Mayor.
for his baseball days where his pitching
took him all the way to a national title and As a Councillor and as Chair of the Finance
the NB Baseball Hall of Fame. Committee, Mike oversaw the adoption of
 the City’s visionary long-term fiscal and asset

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Mike’s dedication to his community began management plan, and the adoption of the
in his youth. Throughout the years he has Lean process improvement program. As
served on numerous economic, recreation, Mayor, he introduced the Environmental prosperity. Combined with his focus on leaving no one
school and hospital boards. But of all the Leadership program and oversaw the behind, these initiatives have positioned Fredericton as
social issues he has tackled, the one he is Imagine Fredericton process, the landmark one of the most fiscally responsible, vibrant and
most passionate about is homelessness. roadmap to guide our City’s continued progressive communities in the country.

JUDGE

 OVERVIEW
Oriana
Cordido

 VISUALIZATION
Oriana Cordido is the Business Development Manager at Naveco Power.
She has a Bachelor of Arts, with a double major in International Relations
and Economics from St. Thomas University. She is the recipient of the
2020 TD Clean Prosperity Honorary Award. She is responsible for
creating a sales process for solar energy projects and providing
knowledge and awareness about solar energy to her clients.

Ori is also certified with the North American Board of Certified Energy

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Practitioners (NABCEP) as a Solar PV Associate. She has experience in the
field of social entrepreneurship as she is the Past President and Co-
Founder of Enactus UNB, and is the founder of Las Amazonas, a jewelry
business that uses its funds for women empowerment causes.

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JUDGE

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Pierre-Andre
Fruytier

 VISUALIZATION
Bilingual strategy and operations professional, Pierre-Andre Fruytier has more
than 20 years of international general management and consulting experience
in manufacturing/processing, distribution/retail, construction/maintenance,
and logistics/transportation.

In addition to his engineering background in applied mathematics and
aerospace, he is also an MBA graduate from the Harvard Business School, and
a certified Lean Six Sigma Master Black Belt. He started his career at

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Caterpillar in Europe as a supervisor of an assembly line, then worked in
marketing for Europe, Africa, and Middle East, eventually for Central
Purchasing in Europe. After his MBA, he joined McKinsey & Company as a
management consultant advising senior executives of various industrial
companies in Europe. He transitioned to general management leading for

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seven years the growth of several subsidiaries of a European group of
diversified companies. As a self-employed, he filled interim and turnaround
management roles at SMEs, before relocating in Canada to join EY as Atlantic
Strategy Lead for Advisory services.

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Before volunteering as a judge of the APEX Business Plan Competition, Pierre-
Andre had already been coaching and judging Belgian, French, and German
participants to the 1, 2, 3 GO Business Plan Contest headquartered in Europe.

LinkedIn

JUDGE

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Pruthvi
Brahmbhatt

 VISUALIZATION
Pruthvi Brahmbhatt is a strategy expert with Opportunities NB where
he works as a Market Intelligence Specialist in the Policy, Research,
and Strategy department. He has six years of professional work
experience across public relations, digital marketing, crisis
management, branding, government affairs, automation, AI
enablement, and data-centric business strategy.
Before joining ONB he worked in Toronto with a Security and
Intelligence agency handling key accounts like Toronto District School

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Board, Caribana Festival, Security Canada, etc. He has worked with
global clients in the US, Asia, and the Middle East alongside executive
teams of fortune 500 companies.

Pruthvi had received recognition from the Chief Minister (Premier) of

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Govt. of Odisha, India, for leading the province’s PR campaign during
the 2016 Make in India Mission and for attracting USD 12 Billion in
investment for the state. He also handled a marketing budget of USD
2 Million for a then-upcoming cryptocurrency called ‘iPronto’, during
its pre-ICO, ICO, and post-ICO stages.

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Before coming to Canada, Pruthvi successfully founded a Brand
strategy and Market Visibility agency called ‘Stitch MV’ which served
clients like Warner Brothers, Marriot, McCain, Lotus Eye Hospital,
Hotels Combined, and CEAT tires to name a few.

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Ryan
MacLeod

 VISUALIZATION
Ryan MacLeod is an analyst with Service New Brunswick in the
Business Opportunities and Digital Services Branch. Ryan began
working with this team in 2019 and helps manage, maintain and grow
the New Brunswick Open Data Portal to all departments within the
Government of New Brunswick.

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PROSPERITY HUB SHOWCASE

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Sandi
MacKinnon

 VISUALIZATION
Sandi MacKinnon, Executive Director of Greater Fredericton Social innovation,
brings to life a spirit of cooperation and collaboration. This involves a keen eye for
potential partnerships on shared problems or challenges, the ability to build a
team where there was no team before, and then to promote this new direction to
the community. The result is a new creative energy emerges in the community and
the positive feeling of making a difference.

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Sarah
Kane

 VISUALIZATION
Sarah Kane has been with NB Power for 5 years and is currently a Business
Specialist with the Strategy and Performance team.

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JUDGE & ADVISORY COMMITTEE

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Siobhan
Hanratty

 VISUALIZATION
I assist researchers with their general informational needs as well as those
more specifically geared toward government documents, data,
and maps/GIS. I also work with the research data management (RDM)
working group to provide RDM services at UNB.

I have worked at UNB Libraries since 1993 and have been a Data/GIS
Librarian since 2011. My current research interests include Data
Librarianship, Data Literacy, Research Data Management (RDM),

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Geographic Information Systems (GIS), Historical GIS, GIS and Public
Policy.

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ADVISORY COMMITTEE

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Suprio
Ray

 VISUALIZATION
I am an Associate Professor at the Faculty of Computer Science, University of New
Brunswick, Fredericton. I lead the Big Data Systems and Analytics Lab. I received
my Ph.D. from the Computer Science Department, University of Toronto. I
obtained an M.Sc. (Computer Science) from University of British Columbia and a
Bachelor of Engineering (Computer Science and Engineering) from NIT, Trichy.

Previously, I worked for a number of years as a software engineer, in companies
including, Oracle, Lucent Technologies (Bell Labs), and Webtech Wireless. I also

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did a PhD research internship at SAP. A detailed CV can be provided on request.

I am interested in various aspects of Big Data management, including the
management of spatial and spatio-temporal data, as well as, various analytical
workloads. I explore how to build scalable systems and develop novel approaches
for query processing and analytics.

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I am a member of CASA and an associate member of CIC. Besides FCS, I also
collaborate with researchers from ECE and other departments. I am grateful to
NBIF, NSERC, ACOA, Mitacs and other Govt. and industry partners for supporting

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my research.

PANELLIST

 OVERVIEW
Susan
Hunt

 VISUALIZATION
Susan works at Canada’s Ocean Supercluster as Chief Technology Officer and is
responsible for the organization’s activities related to collaborative technology
development and commercialization focused projects.

Prior to the Ocean Supercluster, Susan managed collaborative research programs
for Canada’s offshore sector, was an Atlantic Canadian ocean tech company
executive, established Mitacs in Newfoundland and Labrador, and was a Prototype
Development Manager and a Naval Architect in the US.

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Susan has a Bachelor of Naval Architecture & Oceanic Engineering from Memorial
University, and a Master of Science in Information Systems and an MBA from
University of Washington.

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Sydney
McAdam

 VISUALIZATION
Sydney McAdam holds Master’s in Business Administration with a
concentration in Entrepreneurship and a Bachelor of Science in
Medicinal Chemistry from the University of New Brunswick. During her
time at UNB, she worked as a consultant with start-up companies in
Atlantic Canada to help them develop their business ideas and create
strategies for growth. Sydney is passionate about helping entrepreneurs
grow their businesses and thrive in the start-up ecosystem.

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As the Marketing & Communications Manager with Stiletto Consulting,
Sydney leads all marketing and communication strategies and material
development for both clients and the team. She also specializes in
programming development (with a focus on accelerators) and business
analysis.

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ADVISORY COMMITTEE

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Tiago
Lubiana

 VISUALIZATION
PhD candidate at the University of São Paulo, Brazil, working with
modeling of biomedical concepts on Wikidata. Tiago is also a Research
Scholar at the Ronin Institute and a member of Wiki Movimento Brasil, an
affiliated Wikimedia User Group in Brazil.

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THANK YOU TO THE PEOPLE THAT MADE IT POSSIBLE

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 Thank You
Thank you to all the teams, judges, mentors, advisory committee members and volunteers for making
 time amidst other commitments to make the virtual 2021 Data Challenge possible.

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 We appreciate your continued support and mentorship in growing this event to illustrate the
 importance of data, and connect talent with the industry.

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 Questions?
 Contact Nandi Kaul, IBEC Program Officer Email: nkaul@unb.ca | Phone: 506-230-6461